Time for public radio ratings winners to take a bow

I like and subscribe to Radio INK, which is the main way I stay current with what’s happening in mainstream radio. And Radio INK loves WTOP, the news station in Washington. Do a search for site:http://www.radioink.com WTOP and you’ll get many pages of praise running from Radio INK to WTOP — all of it, I am sure, deserving.

The latest of these is WTOP IS #1 NEWS STATION IN AMERICA. It begins,

A panel of news and news/talk experts have named Hubbard Radio’s WTOP top news station in the country in Radio Ink’s first listing of news and news/talk stations. Under the leadership of GM Joel Oxley, Vice President of Programming Jim Farley, and Program Director Laurie Cantillo, WTOP has developed into a news leader in the Washington D.C. market, competing with newspaper outlets like the Washington Post and television news organizations in the nation’s capital. WTOP has also established itself as a digital news leader with nearly 100,000 regular readers at WTOP.com and 60,000 followers on Twitter and 11 full- and part-time digital journalists.

Here is the list of stations:

  • #1) WTOP – Washington DC*
  • #2) 1010 WINS – New York City*
  • #3) KFI-AM – Los Angeles
  • #4) KCBS-AM – San Francisco*
  • #5) WBBM-AM/FM – Chicago*
  • #6) WCBS-AM – New York City*
  • #7) WBZ-AM – Boston
  • #8) WSB-AM/FM – Atlanta
  • #9) KYW-AM – Philadelphia*
  • #10) WWJ-AM – Detroit*
  • #11) KIRO-FM – Seattle
  • #12) WBT-AM/FM – Charlotte
  • #13) KNX-AM – Los Angeles*
  • #14) KKOB-AM -Albuquerque
  • #15) WBAP-AM & FM – Dallas
  • #16) KTRH-AM – Houston
  • #17) KFBK-AM & FM – Sacramento
  • #18) KMBZ-AM & FM – Kansas City*
  • #19) KRMG-AM & FM – Tulsa*
  • #20) WGAN & WGIN – Portland, ME

I put an * next to the stations that are all-news, meaning you’ll hear live news on them if you tune them in, rather than a talk show. The rest on the list are talk/news, rather than news/talk. By that I mean, if Rush Limbaugh or Sean Hannity are in the station’s program lineup, it’s a talk station.

But I’m also thinking, okay… As long as we’re opening the door here to stations that are a mix of talk and news, why not public radio stations?

Go to Radio-Info’s ratings page for April, and we find, among other things,

  • WAMU beating WTOP in Washington, 9.7 to 7.9
  • KQED beating KCBS in San Francisco, 5.5 to 5.4 (and KQED also has a 5.6, #3 overall, in San Jose)
  • KUOW beating KIRO in Seattle, 4.6 to 3.3. (And why doesn’t KOMO, a full-time news station in Seattle, with a 3.2, miss the list above?)
  • KPBS in San Diego is the top talk station in that city, with a 4.9. (It has no news stations.)
  • KOPB is the #2 station overall in Portland, with a 6.9.
  • WUNC is #2 overall in Raleigh-Durham with an 8.1 (and is often #1, for example in February, when it had an 8.4)

As I put it in my response to Radio INK’s latest, ”Why not give some credit to the public stations that are huge ratings successes? … I understand that your main interest is commercial radio; but noncommercial radio matters just as much — if not more, if actual listening is taken into account.”

Ed Ryan replied, Doc: Good Points. We did not receive any nominations for non-coms. Hopefully you will nominate a few next year. And, ratings was not the only factor in determining the list. Hope yo are well.  Ed

I hadn’t realized that this story was based entirely on nominations by the stations themselves. Now that I do, I invite public stations to step up and start claiming the credit they deserve. I’ll try to remember to do the same, next time this rolls around.

2 comments

  1. Jan Searls’s avatar

    Please remind all of us the next time it comes around. I’m always tuned to WUNC here in NC, but I always turned to WTOP when I lived in Arlington. I still do anytime I approach the DC area, but that’s because it always – always – gives “weather and traffic on the 8s.” I can’t imagine keeping my sanity while driving in or just through the Washington metro area without it.

    Wonder how much that feature factors into their popularity?

  2. Sherrie Noble’s avatar

    Hi Doc,
    Will you remind us? I’m NPR fused with occasional interupts to net based BBC. Can we nominate things from the internet since we can listen to them pretty much with any net connected device?

    Where are the listening metrics found for the internet listeners?

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