Comments on: About

By: Users of Fargo and WordPress | Occasional Antipodean Perspectives

Users of Fargo and WordPress | Occasional Antipodean Perspectives — Sun, 05 May 2013 21:57:11 +0000

[...] also kind of curious if Doc Searls has started using this feature yet considering what he said in a recent blog post about liking [...]

By: Top 10 Marketing Lessons–SugarCON 2011 | Corra

Top 10 Marketing Lessons–SugarCON 2011 | Corra — Sun, 28 Apr 2013 07:48:29 +0000

[...] Doc Searls, Open Source and Internet impresario, and co-author of the seminal book and website, [...]

By: Two people worth knowing

Two people worth knowing — Thu, 03 Jan 2013 21:51:31 +0000

[...] of Cluetrain were Doc Searls, one of the key movers behind Linux, and Chris Locke, a wonderfully outrageous blogger who [...]

By: Marketing’s 5-Year Plan: Implications for Healthcare Marketers – Part 2 | MessagingLab

Tue, 30 Oct 2012 17:33:34 +0000

[...] of channels increasing, attention spans decreasing. Back in 2008, Cluetrain Manifesto author Doc Searles dubbed the fragmenting internet landscape, The [...]

By: El usuario vendiendo sus propios datos | BITácora

El usuario vendiendo sus propios datos | BITácora — Fri, 05 Oct 2012 10:50:59 +0000

[...] para dejar el debate más abierto, un par de opiniones sobre el tema de Doc Searls, couator del archiconocido Manifiesto [...]

By: WordPress Blog Setup — Fall 12 « COM210: Multimedia Content Creation

WordPress Blog Setup — Fall 12 « COM210: Multimedia Content Creation — Wed, 15 Aug 2012 22:55:14 +0000

[...] Searls: http://blogs.law.harvard.edu/doc/about/ (technology & communication) Talking Points Memo: http://talkingpointsmemo.com/about.php [...]

By: Three’s a crowd – Four’s a party | Geddup

Three’s a crowd – Four’s a party | Geddup — Wed, 01 Aug 2012 03:22:31 +0000

[...] Doc Searls, the undisputed godfather of VRM, defines 4th parties in his book “The Intention Economy: When customers take charge” as those: “whose interests are aligned with those of the customer or user or that act as an agent or fiduciary for the customer or user.” [...]

By: Peter

Peter — Sun, 29 Jul 2012 20:50:14 +0000

Too much to comment here, but for a start… I came across the VRM project quite recently when it was brought to my attention in a meeting. My partners and I are building what I can now call a VRM service (trovi.co, check out the site if you like, make comments, suggestions, join in…) but wouldn’t have before that meeting. We have similarities. As a 20 year vet of the ad world – who founded & ran his own agency – I have completely flipped in the last 7 years from what I call a “coercion” economy to a personally empowered economy. No point going into what a mess ad revenue-based commerce has made of the web, including search. In a world where people now mainly want to find what they want where and when they want it, on their terms, and mainly locally, the ad revenue driven model absolutely fails, and, more importantly, necessarily has to, on its terms. Because, simplistically put, in order to send you a “targeted” ad they have to work in the erroneous world of demographics and then privacy invasion – tracking, so-called “relevance”, etc. But even all that cannot deliver an active buyer customer to the merchant who has want they want. So we flipped it on its head, put the customer in charge, and charge a miniscule offer fee to the vendors to put their service/product in front of a real customer who really wants to buy what they have now (or whenever the customer specifies). What’s interesting, as a startup, is to see, not only how difficult this actually rather simple (if you’re willing to paradigm shift for a second) concept is to the ad-rev driven folks – which is every major search & community app – but how difficult it is for the angel/VC community to comprehend as well. They all want to know immediately about capturing customers, competitive barriers (IP protection, etc) and profits – the normal trappings of a “castle corporation”. We talk about open collaboration with those who would use trovi, what I call a “permeable membrane” company that invites the creativity of the world, and our 3BL giving structure that empowers community members to create, vote on, and participate in projects that give-back money from trovi powers. With most money folks, I don even go there…it’s a new world to those to whom it’s a new world. And to many, particularly established money, it’s the same old world – they can’t even see the new economy building itself far from their control. I’m delighted to discover you, Doc, and the VRM movement. Thanks!

By: Susan Lindsay

Susan Lindsay — Wed, 25 Jul 2012 19:19:21 +0000

Loved your piece in the WSJ on Saturday about Vendor Relationship Management (and wrote about it for Brick Meets Click). Retail fans of CRM need to not get caught out like the guys who couldn’t imagine housing prices might decline. CRM is fine, but not the only way the retail world will work. Am also writing about Big Data these days, and totally laughed out loud at your wondering why people would be pleased to be hunted down through their data so they could be targeted for capture! Prey? or Customer? Hmmm . . . .

By: Edson Luís Rosa

Edson Luís Rosa — Thu, 05 Jul 2012 17:34:23 +0000

Hello Doc! Nice to meet you. I think you are a great guy. I’m from Brazil and, at this moment, I’m finishing the translation into Portuguese of your book titled “The Intention Economy”, under demand of a brazilian publishing company (Editora Campus) from São Paulo. Congratulations, Doc, you’ve written a very interesting and complex book, which signals your total support for the open source moviment and for the freedom everywhere on the business and networked world today. I’ve learned a lot with you, thanks!