Business

You are currently browsing the archive for the Business category.

bob-kauffmanWhen the Los Angeles Clippers open their first game at home this season, I want them to pause and celebrate their original franchise player: Bob Kauffman, the team’s all-star center for its first three seasons, when they were the Buffalo Braves.

In fact, I think the team should retire Bob’s jersey, #44. For the ceremony the team should also bring out his four daughters, all of whom were also basketball stars: Lara and Joannah at Georgia Tech, Carey at Duke and Kate at Clayton State. Bob died on July 27 at age 69.

Bob was an amazing player to watch, a privilege I enjoyed often as fellow student at Guilford College. Guilford was nowhere before Bob arrived and a powerhouse by the time he left. Same went for the Braves.

At 6-8 and 240, Bob was a big guy, but he played bigger. Here’s what Guilford wrote about him a couple days ago:

Kauffman scored 2,570 points on 64 percent field-goal shooting and collected 1,801 rebounds in his 113-game career, all current school standards. He also holds Guilford marks for career scoring average (22.7 ppg.), single-game rebounds (32), single-season rebounds (698, 1967-68), career rebounding average (15.9), career field goals (943), single-season field goal percentage (.712, 1967-68), single-season free throws (273, 1966-67), career free throws (684) and single-season free-throw attempts (344, 1966-67).

Great stats, but none suggest how tough and intimidating Bob was as a player. I remember watching one Braves game against the Celtics on TV, pleased when the announcer said Bob was the only center in the NBA who knew how to play Boston’s Dave Cowens, straight up. Amazingly, I just found an account of what followed, in 30 Things About Dave Cowens:

…he slugged Guilford’s Bob Kauffman, appropriately nicknamed “Horse,” at the foul line, then patiently waited for Kauffman to swing back. Kauffman hit Cowens so hard Cowens finished the game wearing an eye patch.

Bob’s pro career started as what today we’d call a lottery pick: he was taken third in the 1968 draft by the Seattle Supersonics (now the Oklahoma City Thunder) behind future Hall-of-Famers Elvin Hayes and Wes Unseld. But the Sonics didn’t know what to do with Bob. Nor did the Chicago Bulls, where he played the next year.

Then Bob got lucky. Thanks to various trades and player shufflings, he landed with the Buffalo Braves, an expansion team, for their inaugural season. The fit was perfect. Here’s Jerry Sullivan in The Buffalo News:

In the Braves’ first season of 1970-71, Kauffman averaged 20.4 points, 10.7 rebounds and 4.5 assists. He averaged 18.9 points and 10.2 rebounds in ’71-72 and 17.5 points and 11.1 rebounds in ’72-73. He made the Eastern all-stars in all three seasons for Buffalo teams that lost 60 games.

As his daughter Lara put it to Jerry, Bob left his heart in Buffalo:

“The Buffalo fans from all over, people who moved to Atlanta or wherever I go, they all remember my dad,” Lara Kauffman said. “What people remembered about my dad was he played very blue-collar. I think he was sort of a reflection of a lot of people in the Buffalo community the way he played. He wouldn’t back down from anybody. He played against Lew Alcindor at the time. He matched up against Wilt Chamberlain. My dad would go head-to-head with those guys.

“He was undersized. He was 6-8 and played a face-up game. But because he was so physical, oftentimes he would match up against the toughest player. He would go toe-to-toe with them. I think his style of play reflected Buffalo a lot. He was a hard-working player. Every timeout, he ran off the court. He was the first to the bench.

“He tried to set a good example of hard work and play,” his daughter added. “If my dad had a late night the night before with the guys, he was up at 5 a.m. running six miles. He never stopped. He was just a committed athlete. He was also a gentleman. He would sign autographs. He had all the patience in the world with the fans. They were important to him. He never treated people as second-class. He always had time for them.”

And that’s how I remember him as well. Back at Guilford, there wasn’t a bigger man on campus than Bob, yet he was sweet and friendly with everybody.

Bob’s career as a player was sadly short. Hip problems forced him to retire at 28, from the Atlanta Hawks. After that he coached the Detroit Pistons for a year and then returned to the Hawks’ front office before leaving the game for other work. (If memory serves, Bob was the GM for Detroit when they hired Dick Vitale as coach.)

My favorite testimony to Bob’s value as a player was uttered by his coach at Guilford, Jerry Steele. After Guilford’s play-by-play announcer told Jerry that Catawba College guard Dwight Durante (“the best 3-point shooter you never saw“) appeared that week in a Sports Illustrated piece, Jerry replied, in his usual slow drawl, “Well, Dwight Durante may have his picture in Sports Illustrated, but I’ve got Bob Kauffman’s picture in my bedroom.”

The announcer should have done the same, for he was none other than was Carl Scheer, known today as a legendary NBA executive, former GM of the Carolina Cougars, Denver Nuggets, LA Clippers and Charlotte Hornets — and the inventor of the Slam Dunk Contest, among other distinctions. If it weren’t for Bob, Carl might still be a lawyer in Greensboro. Suzanne Dietzel in Greater Charlotte Business:

After a respectable run in undergraduate college basketball and baseball, Scheer graduated from Marquette Law School and began a career in a small law firm in Greensboro. After realizing that his desire to litigate cases would likely be unrealized due to the size of the firm, he visited Guilford College and asked to be slated to broadcast basketball and football games – a passion he had indulged in graduate school.

Scheer had made fast friends with many in the sports community when opportunity knocked. According to Scheer, “Guilford was embarking upon an aggressive, small college basketball campaign, largely driven by star player, Bob Kauffman. I had announced his college career, and once he found himself in demand by two competing leagues, he asked me to represent him for his contract negotiations.”

Scheer elaborates, “In 1968, agents were unheard of. Knowing I was a lawyer, Bob asked me to represent him.” He jokes, “I am sure I left the poor guy quite a bit of money on the table! But, really, the experience introduced me into the world of sports and business; I was hooked.”

Not surprisingly, his work ethic and comfortable personality helped to foster a good rapport with team owners, and he was asked to interview for the position of assistant to the commissioner of the NBA.

Recalls Scheer, “The NBA commissioner at the time, Walter Kennedy, told me after my third interview that he liked me and thought I was a great candidate, but the job was going to ‘the other guy.’ At the time I was content with that. I had had that 15 minutes of glory and was happy to go back to my small North Carolina law firm. But months later he called back and told me the other candidate declined the position, and asked if I would like to be reconsidered. It was a dream come true. I moved to New York and began my indoctrination into the game. There, my sports career started.”

The best lives have the best consequences. I’d like one of Bob’s to be a celebration of his place as the Clippers founding all-star — who also happened to be a four-star dad.

Links:

 

Right now every FM and TV station in Santa Barbara and San Diego can be heard in both places. Between them lays more than 200 miles of ocean across a curved earth. I’m not there right now, but I see what’s happening remotely over my TV set top box. (Thank you, SlingBox.) But, more importantly, John Harder‘s tropo map tells me so:

sb-sd-tropo

Tropo is tropospheric refraction of radio waves across a distance. Atmosphere has refractive properties that don’t matter most of the time. But we can see changes, for example, with mirages ahead of us above a hot road, which causes the air above to refract light at a low angle, essentially reflecting the sky, other cars and landscapes on the horizon. Something like this also happens over land and water.

I see by the map above that tropo is happening in other parts of California, Nevada, Utah and Arizona. I also see that it’s starting to happen here in north central North Carolina, where I can already pick up stations in South Carolina:

nc-sc-tropo

On 88.1fm, for example, I’m getting WRJA from Sumter, South Carolina, atop WKNC in Raleigh. WRJA is about 160 miles away while WKNC is only 40 miles away. But WRJA is 100,000 watts atop a thousand-foot tower, while WKNC is 25,000 watts on a 260 foot tower. (It’s actually as little as 35% of full power in most directions from the transmitter at NC State. They have a construction permit to change that a bit.) So they’re making a hash of each other here.

Back when I lived in the woods north of Chapel Hill, long before the Internet showed up and made all of this stuff irrelevant for listeners (who can get the same stations on the Net, anywhere), I had a directional Finco FM-5 antenna and a Channel Master Crossfire 3610 antenna (both salvaged from abandoned structures) on a pole next to my 1-story house. I rotated them by hand. If I had the same rig here I could point at either WRJA or WKNC and “null out” the other. I did this on hot summer mornings for fun back then, and eventually logged nearly every FM station from Pennsylvania to Georgia. (It’s a summer thing, and coincidental with heat waves over large areas.)

Here is a whole-country map that shows tropo happening pretty much everywhere:

wholecountry-tropo

I would love to have had this kind of resource back in those days. Now that I do, it’s hardly worth the trouble, since nearly all my radio listening is over the Net.

Anyway, if you’re wondering why your local station is being obliterated by a signal coming from a state or two away, or why you’re suddenly getting far-away stations where none were before, tropo is the most likely reason.

The second most likely one is Sporadic E skip, which brings in stations from distances of 800-1200 miles or so away. In that case the E layer of the ionosphere turns into something like a hot road surface, reflecting distant signals, but only at a certain angle. I’ll cover those in a later post when the phenomenon is actually happening. It’s not right now.

Meanwhile, if any of this intrigues you at all, check out William Hepburn’s amazing Worldwide Tropo Forecast Maps. Great eye and brain candy, because it exposes a real-world view of the world that isn’t what you see with your eyes.

Tags: , , , , , , , , ,

The radio dial here IMG_8116in “upstate” Manhattan and the Bronx is packed with pirate radio signals. Many are smack next to New York’s licensed landmarks. Here’s what I’m getting right now on our kitchen radio…

  • 88.1 “Romantica New York” Spanish announcers, music in English and Spanish. Right next to WBGO (@wbgo), New York’s jazz station (licensed to Newark).
  • 89.3 Spanish. Right next to WFDU and WNYU (@wnyu), the Fairleigh Dickenson and NYU stations that share time on 89.1.
  • 89.7 Spanish. Talk. Call-ins. Right next to WKCR (@wkcrfm), the Columbia University station on 89.9.
  • 91.3 Spanish, as I recall. It just popped off the air. Right next to WNYE on 91.5.
  • 92.1 Spanish, currently playing traditional Mexican (e.g. Mariachi) music and talking up a Mexican restaurant. Right next to 92.3 WBMP “Amp radio” (@923amp) in New York.
  • 94.3 Spanish talk. Not next to any local station, but two notches removed from 94.7 WNSH “Nash” (@nashfm947ny) in New York (licensed to Newark).
  • 95.3 Spanish music. Right next to 95.5 WPLJ (@955plj) in New York. (Note that in the screen shot above, of my kitchen radio, it lights up the ST (stereo) indicator.)
  • 98.9 Spanish talk and music. Right next to 98.7 WEPN-FM (@espnny98_7), ESPN’s flagship station on 98.7.
  • 99.3 Spanish talk. Right next to 99.5 WBAI in New York.
  • 101.7 Spanish music. Right next to 101.9 WFAN-FM (@wfan660) in New York.
  • 102.5 English talk, with a Caribbean accent. Just heard ads for businesses in The Bronx (nail salon) and New Jersey (dentist), massage therapy (50 fremont ave, East Orange, NJ), a reggae music concert, 708-282-8741. Right next to 102.7 WWFS, “Fresh 102.7″ (@fresh1027ny) in New York.
  • 102.9 English talk and music, with a Jamaican accent. I believe this was the same station that earlier today was rebroadcasting a Kingston station, no doubt picked up off the Net. Also right next to WWFS.
  • 105.5 Some kind of Christian pop, I think. It’s not WDHA in Dover, NJ. I just checked that station’s stream online. Totally different.
  • 105.7 Music in English right now. Right next to 105.9 WQXR (@WQXR) in New York.
  • 106.1 English. Reggae dance. Ads: Mizama Apparel Plus, 4735 white plains road. Kings Electronics, 4372 White Plains Road. Jumbo concert in Mt. Vernon… Also right next to WQXR on the dial. All but blows QXR away, in fact. (QXR’s signal radiates from the same master antenna as most other New York stations, on the Empire State Building, but is just 610 watts, while most of the rest are 6000 watts.)
  • 106.9 English music. Caribbean accent. Right next to 106.7 WLTW “Lite FM” (@1067litefm) in New York.

This is a nearly completely different list of pirates than the one I compiled last fall from this same location, in the 10040 area code. (There were pirate signals on 89.3 and 89.7 then, but I’m not sure if these are the same.), None of the pirate signals match anything on this list of all the legitimate licensed signals radiating within 100km (60 miles) of here.

Man, I wish I knew Spanish. If I did, I would dig into as many of these as I could.

All of them, I am sure, are coming from the northern end of Manhattan and the Bronx, though 102.5 has so many ads for New Jersey places that I wonder if it’s actually over there somewhere.

All of them serve some kind of marketplace, I assume. And even though I don’t understand most of what they’re talking about (when they do talk), I’m fascinated by them.

At the same time they are all illegal, and to varying degrees interfere with legitimate licensed stations. If I were any of the legitimate stations listed above, I’d be concerned. Weaker stations (e.g. WKCR, WBGO and WQXR) especially.

There are a few New York pirate radio stories out there (here, here and here, for example); but they’re all thin, stale or old.

This is a real phenomenon with a lot of meat for an enterprising journalist — especially one who speaks Spanish. Any takers?

meerkatLook where Meerkat andperiscopeapp Periscope point. I mean, historically. They vector toward a future where anybody anywhere can send live video out to the glowing rectangles of the world.

If you’ve looked at the output of either, several things become clear about their inevitable evolutionary path:

  1. Mobile phone/data systems will get their gears stripped, in both directions. And it will get worse before it gets better.
  2. Stereo sound recording is coming. Binaural recording too. Next…
  3. 3D. Mobile devices in a generation or two will include two microphones and two cameras pointed toward the subject being broadcast. Next…
  4. VR, or virtual reality.

Since walking around like a dork holding a mobile in front of you shouldn’t be the only way to produce these videos, glasses like these are inevitable:

srlzglasses

(That’s a placeholder design in the public domain, so it has no IP drag, other than whatever submarine patents already exist, and I am sure there are some.)

Now pause to dig Facebook’s 10-year plan to build The Matrix. How long before Facebook buys Meerkat and builds it into Occulus Rift? Or buys Twitter, just to get Periscope and do the same?

Whatever else happens, the rights clearing question gets very personal. Do you want to be recorded by others and broadcast to the world or not? What are the social and device protocols for that? (Some are designed into the glasses above. Hope they help.)

We should start zero-basing some answers today, while the inevitable is in sight but isn’t here yet.

It should help to remember that all copyright laws were created in times when digital life was unimaginable (e.g. Stature of Anne, ASCAP), barely known (Act of 1976), or highly feared (WIPO, CTEA, DMCA).

How would we write new laws for the new video age that has barely started? Or why start with laws at all? (Remember that nearly all regulation protects yesterday from last Thursday — and are often written by know-nothings.)

We’ve only been living the networked life since graphical browsers and ISPs arrived in the mid-90’s. Meanwhile we’ve had thousands of years to develop civilization in the physical world.

Relatively speaking, digital networked life is Eden, which also didn’t come with privacy. That’s why we made clothing and shelter, and eventually put both on hooves and wheels.

How will we create the digital equivalents of the privacy technologies we call clothing, shelter, buttons, zippers, doors, windows, shades, blinds and curtains? Are the first answers technical or policy ones? Or both? (I favor the technical, fwiw. Code is Law and all that.)

Protecting the need for artists to make money is part of the picture. But it’s not the only part. And laws are only one way to protect artists, or anybody.

Manners come first, and we don’t have those yet. Meaning we also lack civilization, which is built on, and with, manners of many kinds. Think about much manners are lacking in the digital world. So far.

None of the big companies that dominate our digital lives have fully thought out how to protect anybody’s privacy. Those that come closest are ones we pay directly, and are therefore accountable to us (to a degree). Apple and Microsoft, for example, are doing more and more to isolate personal data to spaces the individual controls and the company can’t see — and to keep personal data away from the advertising business that sustains Google and Facebook, which both seem to regard personal privacy as a bug in civilization, rather than a feature of it. Note that we also pay those two companies nothing for their services. (We are mere consumers, whose lives are sold to the company’s actual customers, which are advertisers.)

Bottom line: the legal slate is covered in chalk, but the technical one is close to clean. What do we want to write there?

Start here: privacy is personal. We need to be able to signal our intentions about privacy — both as people doing the shooting, and the people being shot. A red light on a phone indicating recording status (as we have on video cameras) is one good step for video producers. On the other side of the camera, we need to signal what’s okay and what’s not. Clothing does that to some degree. So do doors, and shades and shutters on windows. We need the equivalent in our shared networked space. The faster and better we do that, the better we’ll be able to make good TV.

When my main credit card got yanked for some kind of fraud activity earlier this month (as it seems all of them do, sooner or later) I had the unpleasant task of going back over my bills to see what companies I’d need to give a new credit card number. Among those many (Amazon, Apple, PayPal, Dish Network, EasyPass…) were a bunch of magazines that get renewed annually. These include:

My wife, who is more mindful of money and scams than I am, urged me to stop subscribing automatically to all of them, because all their rates are lowest only for new subscribers. So I looked back through my last year’s bills to see what I was paying for each, and then at what they pitched new subscribers directly, or though Amazon.

Only Consumer Reports‘ price appears (at least in my case) to be lower for existing subscribers than for new ones. All the rest offer their lowest prices only to new subscribers.

Take The New Yorker for example. It’s my favorite weekly: one to which I have been subscribing for most of my adult life. Here’s my last automatic payment, from July of last year:

Screen Shot 2015-05-12 at 6.06.55 PM

Now here is the current lowest price on the New Yorker website:

Screen Shot 2015-05-12 at 6.11.01 PM

That doesn’t give me the price for a year. So I hit the chat button and got an agent named Blaise B. Here is what followed:

New Yorker chat

Meanwhile, here is the New Yorker deal on Amazon:

NewYorker-amazondealIt’s the same $12 for 12 weeks, with no mention of cost after that. Nor is there any mention of the true renewal price.

How is this not about screwing loyal subscribers? That it’s pro forma for most magazines? No. It’s just wrong — especially for a magazine with subscribers as loyal as The New Yorker‘s.

So I won’t be renewing any of those magazines, other than Consumer Reports. I’ll let them lapse and then re-subscribe, if I feel like it, as a new subscriber.

Meanwhile I will continue to urge solving this the only way it can be solved across the board: from the customer’s side. I explained this three years ago, here.

 

Tags: , , , ,

doc036dLike the universe, the Internet is one thing. It is a World of Ends, comprised of everything it connects.

By nature it is as neutral as gravity. It favors nothing and is not partial to anything. Yes, there are exceptions to that rule, in the way Net access is provisioned, for example; but the basic nature of the Net — as a free, open and neutral shared space — is by now obvious to pretty much everybody who doesn’t have an interest in making it less.

Internet.org calls itself “a Facebook-led initiative bringing together technology leaders, non-profits and local communities to connect the two thirds of the world that doesn’t have Internet access.” But what it offers is not the Internet, but a sphinctered fraction of it: Facebook plus a few chosen others.

This is pure misdirection: a private fraction masked as a public whole. And it’s not fooling anybody. Especially India. See here, here, here, here, here, here — and every other place you’ll find piles of stories about it. (Start with the Critique section of the Wikipedia article on Internet.org, and a search for India+Facebook+Internet.org.)

India is rejecting Internet.org for one simple reason: They know sphincternet ≠ Internet, and that the sphinctered Net is not Neutral, meaning not the real thing.

Naturally, Mark Zuckerberg disagrees, and explains how in this post on the matter, which went up yesterday, and I’ll respond to, piece by piece:

Over the past week in India, there has been a lot written about Internet.org and net neutrality. I’d like to share my position on these topics here for everyone to see.

First, I’ll share a quick story. Last year I visited Chandauli, a small village in northern India that had just been connected to the internet.

In a classroom in the village, I had the chance to talk to a group of students who were learning to use the internet. It was an incredible experience to think that right there in that room might be a student with a big idea that could change the world — and now they could actually make that happen through the internet.

Those students should know the whole Net. Not just a subset of it.

The internet is one of the most powerful tools for economic and social progress. It gives people access to jobs, knowledge and opportunities. It gives voice to the voiceless in our society, and it connects people with vital resources for health and education.

I believe everyone in the world deserves access to these opportunities.

Fine. Then either give them the whole thing, or call what you give them something else that’s clearly less: Facebook+, perhaps.

In many countries, however, there are big social and economic obstacles to connectivity. The internet isn’t affordable to everyone, and in many places awareness of its value remains low. Women and the poor are most likely to be excluded and further disempowered by lack of connectivity.

The Internet itself has no cost: on purpose. At its base is a protocol that nobody owns, everybody can use, and anybody can improve. (Not that anybody has yet — or ever will.) That’s one of the features of its inherent neutrality.

Yes, there are first-time and maintenance costs for the wires and waves that carry its bits. But, as Steve Kamman explains, “Bandwidth is dirt cheap. And bog-standard… This isn’t like electricity. There’s no power plant on the other end burning fuel to deliver those bits. Bits are nearly weightless and cost accordingly.”

Steve’s case is for where the Net ends up, everywhere: the effect implicit in its cause. Think about how to make that happen. Trust me: it’ll be good for Facebook too.

This is why we created Internet.org, our effort to connect the whole world. By partnering with mobile operators and governments in different countries, Internet.org offers free access in local languages to basic internet services in areas like jobs, health, education and messaging. Internet.org lowers the cost of accessing the internet and raises the awareness of the internet’s value. It helps include everyone in the world’s opportunities.

But it’s not the whole Internet. It’s what you and your partners, in an exclusive and non-neutral way, have decided to provide.

We’ve made some great progress, and already more than 800 million people in 9 countries can now access free basic services through Internet.org. In India, we’ve already rolled out free basic services on the Reliance network to millions of people in Tamil Nadu, Maharashtra, Andhra Pradesh, Gujarat, Kerala and Telangana. And we just launched in Indonesia on the Indosat network today.

We’re proud of this progress. But some people have criticized the concept of zero-rating that allows Internet.org to deliver free basic internet services, saying that offering some services for free goes against the spirit of net neutrality. I strongly disagree with this.

Zero-rating, or “toll-free data,” means not charging for some stuff on the Net, while charging the same fees for the rest. Simply put, it’s a form of price discrimination. Here’s what Wikipedia says about its reception and impact :

Zero-rating certain services, fast lanes and sponsored data clearly have their benefits for users of the subsidized services, but have also been criticised as anti-competitive and limiting open markets.[4] As many new internet and content services are launched targeting primarily mobile usage, and further adoption of internet connectivity globally (including broadband in rural areas of developed countries) relies heavily on mobile, zero-rating has also been regarded as a threat to the open internet, which is typically available via fixed line networks with unlimited usage tariffs or flat rates.[9] The Wikimedia Foundation and Facebook have been specifically criticized for their zero-rating programs, to further strengthen incumbent mobile network operators and limit consumer rights to an open internet.[10] (That’s as of today.)

Whatever else it is, it’s not neutral.

We fully support net neutrality. We want to keep the internet open. Net neutrality ensures network operators don’t discriminate by limiting access to services you want to use. It’s an essential part of the open internet, and we are fully committed to it.

But net neutrality is not in conflict with working to get more people connected. These two principles — universal connectivity and net neutrality — can and must coexist.

To give more people access to the internet, it is useful to offer some service for free. If someone can’t afford to pay for connectivity, it is always better to have some access than none at all.

Useful, yes. Neutral, no.

Non-neutrality is like Potter Stewart’s definition of porn: “I know it when I see it.” Which India does.

Internet.org doesn’t block or throttle any other services or create fast lanes — and it never will.

It just doesn’t carry them. It says “My way or no highway.”

We’re open for all mobile operators and we’re not stopping anyone from joining.

The Internet is not what just mobile operators carry.

We want as many internet providers to join so as many people as possible can be connected.

That’s fine. But what they provide won’t be the Internet if they don’t carry the whole thing. It will be a sampler box of rocks rather than all of geology.

Arguments about net neutrality shouldn’t be used to prevent the most disadvantaged people in society from gaining access or to deprive people of opportunity. Eliminating programs that bring more people online won’t increase social inclusion or close the digital divide. It will only deprive all of us of the ideas and contributions of the two thirds of the world who are not connected.

There wouldn’t be an argument if you didn’t call this thing “Internet.org,” and if you didn’t represent a few Internet services as the whole thing. But you do, and that’s why you’re having trouble.

Every person in the world deserves access to the opportunities the internet provides. And we can all benefit from the perspectives, creativity and talent of the people not yet connected.

We have a historic opportunity to connect billions of more people worldwide for the first time. We should work together to make that happen now.

Fine. But make clear that what you’re offering isn’t the Internet, but a bunch of free services also found on the real thing.

Below that post are a zillion comments, some of which Mark answers. Here is the first Q&A:

Ritesh Pandya: We really appreciate your initiative on making the internet accessible to most remote part of the world, but the only question is why access only to selective websites and not all on internet.org??

Mark Zuckerberg: It’s too expensive to make the whole internet free. Mobile operators spend tens of billions of dollars to support all of internet traffic. If it was all free they’d go out of business. But by offering some basic services, it’s still affordable for them and it’s valuable and free for everyone to use.

But it’s not the Net. It’s just a set of services that also happen to be on the Net.

The Internet is free. That’s its nature. So stop confusing access with the Net itself, and a few services with the whole thing. Nobody’s buying it.

Bonus links: New Clues, SaveTheInternt.in.

[Later, May 4…] Wired says Zuckerberg has “expanded” Internet.org to include more stuff. In other words, he’s dilated the sphincter.

In There Is No More Social Media — Just Advertising, Mike Proulx (@McProulx) begins,

CluetrainFifteen years ago, the provocative musings of Levine, Locke, Searls and Weinberger set the stage for a grand era of social media marketing with the publication of “The Cluetrain Manifesto” and their vigorous declaration of “the end of business as usual.”

For a while, it really felt like brands were beginning to embrace online communities as a way to directly connect with people as human beings. But over the years, that idealistic vision of genuine two-way exchange eroded. Brands got lazy by posting irrelevant content and social networks needed to make money.

Let’s call it what it is: Social media marketing is now advertising. It’s largely a media planning and buying exercise — emphasizing viewed impressions. Brands must pay if they really want their message to be seen. It’s the opposite of connecting or listening — it’s once again broadcasting.

Twitter’s Dick Costello recently said that ads will “make up about one in 20 tweets.” It’s also no secret that Facebook’s organic reach is on life support, at best. And when Snapchat launched Discover, it was quick to point out that “This is not social media.”

The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened. We didn’t reach the finish line. We didn’t even come close. After a promising start — a glimmer of hope — we’re back to business as usual. Sure, there have been powerful advances in ad tech. Media is more automated, targeted, instant, shareable and optimized than ever before. But is there anything really social about it? Not below its superficial layer.

First, a big thanks to Mike and @AdAge for such a gracious hat tip toward @Cluetrain. It’s amazing and gratifying to see the old meme still going strong, sixteen years after the original manifesto went up on the Web. (And it’s still there, pretty much unchanged — since 24 March 1999.) If it weren’t for marketing and advertising’s embrace of #Cluetrain, it might have been forgotten by now. So a hat tip to those disciplines as well.

An irony is that Cluetrain wasn’t meant for marketing or advertising. It was meant for everybody, including marketing, advertising and the rest of business. (That’s why @DWeinberger and I recently appended dillo3#NewClues to the original.) Another irony is that Cluetrain gets some degree of credit for helping social media come along. Even if that were true, it wasn’t what we intended. What we were looking for was more independence and agency on the personal side — and for business to adapt.

When that didn’t happen fast enough to satisfy me, I started ProjectVRM in 2006, to help the future along. We are now many people and many development projects strong. (VRM stands for Vendor Relationship Management: the customer-side counterpart of Customer Relationship Management — a $20+ billion business on the sellers’ side.)

Business is starting to notice. To see how well, check out the @Capgemini videos I unpack here. Also see how some companies (e.g. @Mozilla) are hiring VRM folks to help customers and companies shake hands in more respectful and effective ways online.

Monday, at VRM Day (openings still available), Customer Commons (ProjectVRM’s nonprofit spinoff) will be vetting a VRM maturity framework that will help businesses and their advisors (e.g. @Gartner, @Forrester, @idc, @KuppingerCole and @Ctrl-Shift) tune in to the APIs (and other forms of signaling) of customers expressing their intentions through tools and services from VRM developers. (BTW, big thanks to KuppingerCole and Ctrl-Shift for their early and continuing support for VRM and allied work toward customer empowerment.)

The main purpose of VRM Day is prep toward discussions and coding that will follow over the next three days at the XXth Internet Identity Workshop, better known as IIW, organized by @Windley, @IdentityWoman and myself. IIW is an unconference: no panels, no keynotes, no show floor. It’s all breakouts, demos and productive conversation and hackery, with topics chosen by participants. There are tickets left for IIW too. Click here. Both VRM Day and IIW are at the amazing and wonderful Computer History Museum in downtown Silicon Valley.

Mike closes his piece by offering five smart things marketers can do to “make the most of this era of #NotReally social media marketing.” All good advice.

Here’s one more that leverages the competencies of agencies like Mike’s own (@HillHolliday): Double down on old-fashioned Madison Avenue-type brand advertising. It’s the kind of advertising that carries the strongest brand signal. It’s also the most creative, and the least corrupted by tracking and other jive that creeps people out. (That stuff doesn’t come from Madison Avenue, by the way. Its direct ancestor is direct marketing, better known as junk mail. I explain the difference here.) For more on why that’s good, dig what Don Marti has been saying.

(BTW & FWIW, I was also with an ad agency business, as a founder and partner in Hodskins Simone & Searls, which did kick-ass work from 1978 to 1998. More about that here.)

Bottom line: business as usual will end. Just not on any schedule.

 

Tags: , , , ,

After one of myaxiom reluctant visits to Facebook yesterday, I posted this there:

If I were actually the person Facebook advertised to, I would be an impotent, elderly, diabetic, hairy (or hairless) philandering cancer patient, heart attack risk, snoring victim, wannabe business person, gambling and cruise boat addict, and possible IBM Cloud customer in need of business and credit cards I already have.

Sixty-eight likes and dozens of comments followed. Most were from people I know, most of whom were well-known bloggers a decade ago, when blogging was still hot shit. Some were funny (“You’re not?”). Some offered advice (“You should like more interesting stuff”). Some explained how to get along with it (“I’ve always figured the purpose of Internet ads was to remind me what I just bought from Amazon”). One stung: “So much for The Intention Economy.”

So I replied with this:

Great to see ya’ll here. Glad you took the bait. Now for something less fun.

I was told last week by an advertising dude about a company that has increased its revenues by 49% using surveillance-based personalized advertising.The ratio of respondents was 1 in a 1000. The number of times that 1 was exposed to the same personalized ad before clicking on it was 70.

He had read, appreciated and agreed with The Intention Economy, and he told me I would hate to hear that advertising success story. He was correct. I did.

I also hate that nearly all the readers all of us ever had on our own blogs are now here. Howdy.

Relatively speaking, writing on my own blog, which averages zero comments from dozens of readers (there used to be many thousands), seems a waste. Wanna write short? Do it in Facebook or Twitter. Wanna write long? Do it in Medium. Wanna write on your own DIY publication? Knock yourself out.

And, because the bloggers among us have already done that, we’re here.

So let’s face it: the leverage of DIY is going down. Want readers, listeners or viewers? Hey, it’s a free market. Choose your captor.

I’ve been working all my adult life toward making people independent, and proving that personal independence is good for business as well as for hacking and other sources of pleasure and productivity. But I wonder whether or not most people, including all of us here, would rather operate in captivity. Hey, it’s where everybody else is. Why not?

Here’s why. It’s the good ship Axiom: http://pixar.wikia.com/Axiom . Think about it.

Earth is the Net. It’s still ours: http://cluetrain.com/newclues. See you back home.

That’s where we are now.

 

 

IIW XX, IIW_XX_logothe 20th Internet Identity Workshop, comes at a critical inflection point in the history of VRM: Vendor Relationship Management, the only business movement working toward giving you both

  1. independence from the silos and walled gardens of the world; and
  2. better means for engaging with every business in the world — your way, rather than theirs.

If you’re looking for a point of leverage on the future of customer liberation, independence and empowerment, IIW is it.

Wall Street-sized companies around the world are beginning to grok what Main Street ones have always known: customers aren’t just “targets” to be “acquired,” “managed,” “controlled” and “locked in.” In other words, Cluetrain was right when it said this, in 1999:

if you only have time for one clue this year, this is the one to get…

Now it is finally becoming clear that free customers are more valuable than captive ones: to themselves, to the companies they deal with, and to the marketplace.

But how, exactly? That’s what we’ll be working on at IIW, which runs from April 7 to 9 at the Computer History Museum, in the heart of Silicon Valley: the best venue ever created for a get-stuff-done unconference.

Focusing our work is a VRM maturity framework that gives every company, analyst and journalist a list of VRM competencies, and every VRM developer a context in which to show which of those competencies they provide, and how far along they are along the maturity path. This will start paving the paths along which individuals, tool and service providers and corporate systems (e.g. CRM) can finally begin to fit their pieces together. It will also help legitimize VRM as a category. If you have a VRM or related company, now is the time to jump in and participate in the conversation. Literally. Here are some of the VRM topics and technology categories that we’ll be talking about, and placing in context in the VRM maturity framework:

Note: Another version of this post appeared first on the ProjectVRM blog. I’m doing a rare cross-posting here because it that important.

Tags: , , , , , , , , , , , , , ,

Screen Shot 2015-02-18 at 11.07.22 PMYesterday  and I were guests on screen at a  session in Manchester, hosted by Julian Tait (@Julianlstar) and Ian Forrester (@cubicgarden). We talked for a long time about a lot of stuff (here’s a #cmngrnd search featuring some of it); but what seems to have struck the Chord of Controversy was something I blabbed: “Tracking-based advertising is creepy and wrong… and needs to be wiped out.” Martin Bryant (@MartinSFP) tweeted a video clip and a series of other tweets followed. Here’s a copy/paste, which loses a little between Twitter and WordPress):

  1.  and  favorited a Tweet you were mentioned in Feb 17 People dont realise how much worse our experiences with ads would be if they werent personalised
  2.  favorited a Tweet you were mentioned in

    Feb 17 I prefer personalised advertising, and working for a media startu, it’s better for us. But still, many find it creepy

  3.  Feb 17  targeted ads allow new players to enter the market. W/o it, it’s cost-prohibitive and incumbents can only play.
  4.  favorited a Tweet you were mentioned in

    Feb 17 People dont realise how much worse our experiences with ads would be if they werent personalised

  5.   Feb 17  People dont realise how much worse our experiences with ads would be if they werent personalised
  6.  retweeted some Tweets you were mentioned in

    Feb 17: Tracking-based advertising is “creepy and wrong… and needs to be wiped out,” says

  7.  retweeted a Tweet you were mentioned in

    Feb 17: Tracking-based advertising is “creepy and wrong… and needs to be wiped out,” says

  8.  Feb 17 Manchester, England  I prefer personalised advertising, and working for a media startu, it’s better for us. But still, many find it creepy
  9.  Feb 17  I’d like to debate on this topic. I’ll take the side of the advertiser.
  10.  and  favorited a Tweet you were mentioned in Feb 17: Tracking-based advertising is “creepy and wrong… and needs to be wiped out,” says   
  11.  and 5 others retweeted a photo you were tagged in

    Feb 17: Let’s talk the Cluetrain Manifesto… Here’s and .

     Feb 17Manchester, England Tracking-based advertising is “creepy and wrong… and needs to be wiped out,” says

    1.  favorited a Tweet you were mentioned in
      Feb 17 I’d like to debate on this topic. I’ll take the side of the advertiser.
    2.  favorited your Tweet
      22h Wow, that was quick. Thanks! Meanwhile, and will also help.
    3. ha, I’m happy to being proven wrong! That means I’ve learned something. Will follow up…

    4. will to learn about your perspective before we debate 😉

      Embedded image permalink
    5.  favorited your Tweet
      23h:   Read my book first and see if you still want to argue.

So, while Cyrus awaits his copy of the book, I thought I’d share a few links on the topic, before I hit the sack, jet-lagged, here in London.

First, a search for my name and advertising. Among those the one that might say the most (in the fewest words) is this post at Wharton’s Future of Advertising site.

Second, dig pretty much everything that Don Marti has been writing about business, starting with Targeted Advertising Considered Harmful. My case — the one people who like personalized advertising might want to argue with — is Don’s. He became my thought leader on the subject back when he was helping me with research for The Intention Economy, and he’s been adding value to his own insights steadily in the years since. (BTW, I’m not a stranger to the business, having been a founder and creative director for Hodskins Simone & Searls, one of Silicon Valley’s leading ad agencies back in the last millennium.)

When I get a chance I’ll write more on the topic, but for now I need some sleep.,

Tags: , , , , , , ,

« Older entries