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The uncanny valley is where you find likenesses of live humans that are just real enough to be creepy. On a graph it looks like this:
461px-Mori_Uncanny_Valley.svg

So I was thinking about how this looks for advertising that wants to get perfectly personal. You know: advertising that comes from systems that know you better than you know yourself, so they can give you messages that are perfectly personalized, all the time. I think it might look like this:

Screen Shot 2014-12-12 at 11.40.56 PM

Traditional brand advertising — the kind we see in print, hear on radio and watch on TV — is fully familiar, but not at all human. It comes from companies, by way of media that also aren’t human. A little less familiar, but slightly more human, is old fashioned direct response advertising, such as junk mail. The messages might be addressed to us personally, and human in that respect, but still lacking in human likeness. Avertising that gets highly personal with us, because it’s based on surveillance-fed big data and super-smart algorithms, is  much less familiar than the first two types, yet much more human-like. Yet it’s not really human, and we know that. Mostly it’s just creepy, because it’s clearly based on knowing more about us than we feel comfortable having it know. And it’s only one kind of human: a salesperson who thinks we’re ready to buy something, all the time — or can at least be influenced in some way.

I’m just thinking and drawing out loud here, and don’t offer this as a final analysis. Mostly I’m metabolizing what I’m learning from Don Marti‘s thinking out loud about these very different kinds of advertising, and how well they actually work, or don’t — for advertisers, for the media they support, and for the human targets themselves. (Like Don I also dig Bob Hoffman’s Ad Contrarian.)

So there ya go. I welcome your thoughts.

[Later...] I was just reminded of T.Rob‘s excellent Escaping Advertising’s Uncanny Valley and Sara Watson’s pieces cited below (she’s a Berkman Center colleague):

What we see here is a groundswell of agreement about what’s going on. But do we see a reversal in the marketplace? Maybe we will if @rwang0 is right when he tweets “2015 is not the year of the crowd, it’s the year when the crowd realizes they are the product and they don’t like it.”

I started using Uber in April. According to my Uber page on the Web, I’ve had fifteen rides so far. But, given all the bad news that’s going down, my patronage of the company is at least suspended. As an overdue hedge, I just signed up with Lyft. I’m also looking at BlaBlaCar here in the U.K. (where I am at the moment), plus other alternatives, including plain old taxis and car services again.

But here are a few learnings I’ve gained in the meantime.

First Uber isn’t about “ride sharing.” That’s just marketing gloss at this point. Instead Uber is what’s coming to be called an “app-based car service.” Let’s call it ABCS. I mean hey, if that’s what the New York Attorney General calls it, that’s what it is. At least for now.

ABCS is a new category, growing within and alongside two existing categories: taxis and livery. These are both old, established and highly regulated (in New York City for example, by the Taxi and Livery Commission).

My first few Uber drivers were dudes picking up some extra bucks, or so it seemed. The rest, including all the recent ones, have been livery drivers taking advantage of one more way to get a fare. Some had as many as three dedicated cell phones on their front seat: one for Uber, one for Lyft, and one for whatever car (livery) service they otherwise work for. Here are their names, in reverse chronological order: Jeffrey (whose real name was Afghanistani), Heriberto, Malik, Abdisalam, Fernando, Jourabek, Maleche, Namgyal, Mohammad, Rafael, Maged, Shahin, Imtiaz, Shaafi and Conrad. That last one was my first, in Santa Barbara.

Rather than being a new way to “share rides,” ABCS is a great hack on dispatch — a function of taxis and car services that has long been stuck in the walkie-talkie age — and payment ease.

But ABCS also hacks the whole car category as well. Why spend $300/month on a lease, or $30k for a car, plus the cost of gas, tolls, insurance and upkeep, when you’ll spend less just calling up rides from an app — and when every ride is friction-free and fully accountable? (Even to the extent that every charge is easy to post in an expense account.)

Cars are already becoming generic. (If you rent cars often, you know what I mean. A Toyota is a Nissan is a Chevy is a Hyundai.) And now we have a generation coming up that gives a much smaller damn about driving than did previous ones — at least in the U.S. All that aspirational stuff about independence and style doesn’t matter as much as it used to. How long before GM, Ford and Toyota start making special models just for Uber and Lyft drivers? (In a way Ford did that for livery with Lincoln Town Cars. Not coincidentally, several of my Uber drivers in New York and New Jersey have been in black Town Cars. Another fave: Toyota Avalons.

Anyway, I think we are amidst of many disruptions that caused by app-based ways to shrink the distance between supply and demand. Changes within ABCS are happening rapidly and in real time. Example: SheRides. Here’s one story about it.

Whatever else ABCS does, driving still won’t be a way to get rich. At best it will be a stepping stone to jobs that pay better and involve more marketable skills. So to me one question is, What are the next stones? And, Does the emergence of ABCS give workers on the supply side — other than those running the companies — a lift?

hugh-carDash — “the connected car audiotainment™ conference” — is happening next week in Detroit. It’s a big deal, because cars are morphing into digital things as well as automotive ones. This means lots of new stuff is crowding onto dashboard spaces where radios alone used to live.

This is a big deal for radio, since most listening happens in cars.

In The Battle of My Life, Eric Rhoads challenges attendees to join him in a cause: keeping radio in cars. It’s an uphill battle. Radio is already gone from this BMW, and it’s looking woefully retro against an onslaught of audiotainment™ alternatives for “connected cars” — ones with Internet access over the cellular system.

Eric wants to “build a dialogue between radio and the world of automotive,” recruiting “foot soldiers in every market who understand what is happening and who work collectively to make change, market by market.”

I want to help. I’ll start with this post, which will do three things. First is unpack what’s right and wrong about the Internet and advertising on it. Second is give some advice that radio needs desperately and nobody else seems to be offering. Third is giving specific responses to some of the Dash conference agenda items.

First, the Net:

  1. Radio is moving to the Net, which is eating every other medium as well. TV, magazines, newspapers… they’re all going online, and re-basing themselves there rather than in their original media forms. For radio, the transmitters with the most reach are servers, not antennas.
  2. Proprietary radio-like services, e.g. Apple’s iTunes, Pandora, Spotify, and SiriusXM, are also on the Net, and easy to add to cars. Some have been there for years. New ones, like iHeartRadio, are trying to grab a slice of this new already-slided pie for the old radio business. (Note how Clear Channel abandoned its radio legacy by changing its name to iHeartMedia. NPR did the same thing by ceasing to be National Public Radio.)
  3. The direct response side of the advertising business (born as junk mail) has been body-snatching advertising as a whole. It thrives as a parasite off data generated by individual human beings, mostly without their knowledge or express consent. It “personalizes” user “experiences” with messages targeted by surveillance. It’s powerful, well-funded, and wants to do this in cars now too.

Radio needs to fight on the side of the history by siding with the Net. It can do this because, like the Net, radio is an open system. You don’t need permission to use it, just like you don’t need permission to use old-fashioned radio. Or to make one. This aspect of the Internet is a huge advantage for radio, because stations and networks can now transmit on-Net as well as on-air, and expand coverage through time (e.g. with podcasts) and space (throughout the world).

The problems come with numbers 2 and 3.

While the things listed in #2 are on the Net (and in SiriusXM’s case, also via radio from satellites and terrestrial translators), they are not open. They are closed. Nothing wrong with being able to get them in cars, of course. Just recognize that they are captive and closed forms of what we now, in the internet marketing fashion, call “content delivery.” They are different in kind from radio itself. They are closed, while radio is open.

The temptation with #3 is to corrupt cars with the same pernicious privacy-invading advertising system that has turned browsers (our cars on the Web) into shopping carts infected with tracking beacons — and turned the Web into a giant strip mall beside streets lined with billboards pumping “personalized” messages alongside “content” that’s just click-bait.

Radio needs to take up the fight for individual privacy and independence by standing with the people who own and drive cars. In a word, customers. Not with the car makers and third parties who want to sell people’s souls to the surveillance-based advertising business.

There is already one car company on the customer’s side in this fight: Volkswagen. This past March, Volkswagen CEO Martin Winkerhorn gave a keynote at the Cebit show that drew this headline: “Das Auto darf nicht zur Datenkrake warden.” Translation: The car should not be a data octopus. For drivers (and Dash) that means Keep your tentacles and data suction cups out of my car.

In is essential to recognize the radical difference between brand advertising and direct response (usually surveillance-based) advertising:

  • Brand advertising is what we’ve been running on radio from the beginning. It can be annoying at times, but it isn’t personal and isn’t based on surveillance. It delivers messages to whole populations. It builds advertiser reputations and delivers what economists call a signal of substance. (Read Don Marti on this. He produces the wisest, deepest and best writing in the world on this subject.)
  • Direct response advertising wants to get personal, and is based increasingly on privacy-violating surveillance of individuals.

The blowback against unwelcome surveillance of individuals is getting stronger every day. Ad and tracking blocking have been going up steadily. In some countries one quarter of all ads are blocked. For 18-29 year olds, the figure is 41%. Yet, according to the same source (PageFair), “a majority of adblockers expressed some willingness to receive less intrusive ad formats.” Like we’ve had from radio for almost a century.

It would be wise for radio’s foot soldiers to surf this wave of sentiment, by taking the individual’s side in the fight.

Now to the rest of my general advice, before we get down to specifics for the Dash conference:

  1. Get real about fully integrating with the Net. For example, stations need URLs that are as fixed as their channels on the air. And those URL need to be as easy to find on the Net as they are on the dial. Nobody has fixed this yet, but it does need to be fixed. Maybe Detroit can take the lead here. (Datum: I just spent hours updating the data streams stations in my home Sonos system. A huge percentage of them had changed their URLs: their “channels” on the Net.)
  2. Get personal. Meaning side with listeners. This has always been hard for commercial radio, because listeners’ ears are the products sold to advertisers. But with radio moving to the Net, and integrating with the Net, there is an infinitude of opportunity to interact directly with listeners, and get the benefit of their positive input and involvement.
  3. Fight for better radios. On the whole these have become worse over the years, especially on AM. One reason is that antennas have moved from whips (which work best) outside the car to little stubby things on the outside or wires embedded in windows.
  4. Lean on the equipment-making industry to harmonize American RDBS with the RDS being used by the rest of the world. RDS and RDBS are what put station names and song titles on a radio’s display. With RDS (but not RDBS), the radio listens to the best signal from a programming service, such as ESPN, that uses multiple stations and transmitters. It can also set clocks and interrupt one program source for traffic notifications from another. (Radio was self-defeating when it forked RDBS off RDS two decades ago. And I’ll admit that may be way too late for this one)

Now to my suggestions in response to Dash agenda topics:

It’s All About The Experience
How do we need to partner to build tomorrow’s user experiences? How will consumers interact with content and services as they drive?

Put customers in charge. Let them do the driving. For example, give them ways to collect their own data and put it to use. Fuse is one example.

Turning Data Into Dollars
We’ve got access to vehicle data, driving data, listener data and traveler data. What can we do with it all? How do we make it actionable? What is now possible with cross-platform marketing and services?

Don’t spy on people. Give drivers that data first. Give them ways to say what they want done with the data. Make those ways open, rather than trapped inside some company’s closed and proprietary system. Listen to pull in the marketplace, rather than looking for more ways to push crap at people.

The Class Of 2015 — Millennials, Cars & Radio
First look at Nielsen’s long-term study looking at how college students have woven digital into their lives, with a special emphasis on the role of cars, the “connected car,” and what personal transportation means in their lives today and their plans for the future.

Consider the source (a company that lives off the advertising business) — and the fact that nobody wants to be marketed to all the time.

And side with personal independence, which has been a primary selling point for cars since the beginning. Don’t compromise it by making cars less personal.

The Future Of Mobility
The ways consumers are transporting themselves in major metropolitan areas is dramatically changing. Car and bike sharing, mass transportation options, and other approaches are enabling consumers to transport themselves. How will this affect the way we interact with consumers?

Cars are now one option among many, but that doesn’t make them less personal. Companies of all kinds are going to have to get truly personal with their users and customers, and that means being fully respectful of them.

The Game Changers? Apple & Google &….
Everyone from Apple and Google to Intel and Amazon is suddenly paying attention to the connected car. DASH will provide an update on their efforts and the implications of these major players on this competitive space.

Fight for drivers and passengers against companies that want to capture and control them. Drivers are the people who move the industry, not these Johnny-come-latelys, all of which want to hold customers captive. This means insisting that personal data belongs to persons first, and that competing services need to be compatible and interoperable. One can’t freeze out another. Being fully Net-native will take care of this problem.

Free customers are more valuable than captive ones. The car business has always known this, which is why they’ve run ads for decades promoting personal independence. For all the good they do (and it’s plenty) Apple and Amazon believe captive customers are more valuable than free ones. Meanwhile Google and Facebook are busy snarfing up personal data and using that to sell personalized advertising. This is done more with acquiescence than consent (an important difference).

The game that needs to change here is called Who’s In Charge? Is it the customer or companies that want to capture and milk the customer? While car companies have played the customer-capture game all along (example: “chip keys” that can only be replaced at dealerships and cost $hundreds), at least they’ve also reveled in how much independence cars give to their owners and drivers. This is a unique and durable advantage. Radio needs to get on board with it.

Collaboration:  Dealers, Radio, And The Connected Car
It’s time to take a look at the entire car-buying and ownership life cycle from the connected consumer perspective. How will drivers buy and service their vehicles going forward? What new services could we be offering to them? How will their connected car experience interact with their connected lives?

Take a look at this graphic, from Esteban Kolsky:

oracle-twist

 

Now think about where you spend your life. It’s mostly owning, not buying. So the loop on the right is much bigger than the one on the left. This fact is going to dawn on marketing in the next several years. It has already dawned on winning car companies, and on exactly one computer company: Apple. While I have problems with Apple’s employee-silencing control-freakishness, they have done an amazing job off making the experience of owning a computer or a phone one of pleasure rather than of pain.

In a huge way, radio is part of the car-owning and -driving experience, not the buying one. The only place the reverse shows up is at dealerships, which radio advertising supports and where (I’ll bet) there are also incentives to up-sell alternatives to radio, such as SiriusXM. Can regular old radio create similar incentives? Hope so.

The Future Of Traffic Information
Will real-time, customized traffic reports delivered through online connectivity and apps usurp radio’s role?

It already has. The victors in this space are Google Maps and Waze, which Google now owns. Since Waze depends on user input, I suggest that radio folks figure out a way to help Waze and Google improve what they already do. Traffic reports also need to adapt. Report on what’s turned red on Google Maps, for example. “Sepulveda Pass northbound from Mulholland to the 101 has turned red. Same goes for the Harbor Freeway both ways trough downtown.” Better to hear what Google Maps or Waze says than to look down at a phone and risk an accident.

And why stop at traffic. Take on all of journalism. Make every smart and engaged listener a first source of news. See JayRosen‘s Designs for a Networked Beat. He doesn’t mention radio, but it totally applies.

Wish I could make it to Dash. Sounds like fun. But I’ll be in London, working for a paying client and listening to U.S. (as well as U.K.) radio on the Net. I’m curious to see how it goes, and if anybody going going to the show takes the above to heart.

This might help: The greatest authorities on connected cars are not the people speaking on stage. They’re the ones who buy and drive cars: you and me. At Dash, think and speak for yourself. Don’t listen to, or put up with, anything that threatens your independence — which is the same thing as having radio hold its place as the alpha medium on the dashboard.

Bonus links: everything Phil Windley says about the InternetIoT (the Internet of Things) Fuse, picos, decentralization and connected cars, and Hugh McLeod, who drew the picture at the top.

sb-radioWhen we moved to Santa Barbara in 2001, the public radio pickings were pretty slim:

  • 88.3 KCLU, a faint signal from Thousand Oaks.
  • 88.7 KQSC, a strong local station on Gibraltar Peak carrying the classical music programming of Los Angeles’ KUSC. Santa Barbara also had classical KDB on 93.7, an equal-sized signal on Gibraltar Peak.
  • 89.1 KCRU, a weak signal from Oxnard carrying Santa Monica’s KCLW.
  • 89.5 KPBS, San Diego’s public station, which came and went depending on weather conditions over the 200 miles of Pacific Ocean it crossed on the way.
  • 89.9 KCBX from San Luis Obispo, via a 10-watt translator on GibraltAr Peak
  • 102.3 KCLU’s 4-watt translator on Gibraltar Peak

So Santa Barbara had two strong local classical stations and no local public station, other than KCLU’s translator. Credit where due: KCLU devoted a large percentage of its local news coverage to Santa Barbara. Also, in those days, KEYT, the TV station, also had a local AM news station on 1250am, with Morning Drive held down by local news star John Palminteri.

In the years since then, the following happened:

  • KEYT disappeared on 1250am, which became a Spanish station.
  • KCLU bought 1340am, which radiates from downtown, and cranked up local coverage for Santa Barbara, in effect becoming Santa Barbara’s first real public radio station. They used John Palminteri a lot too.
  • KCBX left its translator on 89.9 and started a repeater station, KSBX, on 89.5, a signal with 50 watts to the west and south about 10 watts to the east, from Gibraltar Peak. The old 89.9 signal went to a religious broadcaster. Local Santa Barbara coverage was minimal.
  • KCRW got a translator on 106.9, to reach Goleta and the western parts of Santa Barbara from a site on West Camino Cielo radiating 10 watts toward town and as little as 1.35 watts in other directions.
  • KDB got saved when it was bought by the Santa Barbara Foundation, and converted to a noncommercial station.
  • Bob Newhart sold his station at 1290am, effectively, to the Santa Barbara News-Press, which made it KZSB, A 24-hour local news and talk station. At just 500 watts by day and 120 watts at night, it’s small but covers the city itself just fine.

And that was the status quo until just recently, when all this happened:

  • KCLU cranked up the power of its 102.3 translator to 115 watts toward downtown, with nulls to the east and west (across hills and mountains) of 5.4 watts, which is still better than the old 4-watt signal.
  • KPCC, Los Angeles’ main all-news/talk public station from Pasadena, displaced the religious broadcaster on the 89.9 translator. It puts out 10 watts to the west from Gibraltar Peak, and less in other directions.
  • A set of deals went down (see links below) by which KDB’s staff got fired and programming replaced by KUSC’s, which moved up the dial to 93.7 from 88.7, where KCRW appeared with the call letters KDRW. The KQSC call letters were dropped, so the call letters on 93.7 are still KDB, but the station is really KUSC.

As a result, Santa Barbara now has all three main Los Angeles public stations — KUSC, KCRW and KPCC — along with KCLU and KCBX. And that’s in addition to a pair of non-NPR public stations: KCSB/91.9 from UCSB (radiating from Broadcast Peak west of the city, home of nearly all the locals that aren’t on Gibraltar Peak), and a 10-watt translator for KPFK, the Pacifica station from Los Angeles, on 98.7 from Gibraltar Peak.

As Nick Welsh asks in the Independent, NPR Saturation in Santa Barbara?

As a listener, I’m glad to have so many choices. (Even the mostly-news-talk stations are hardly clones of each other; and KCRW is heavily into music and a younger demographic slant.) But if I were KCLU or KCBX, I’d be pissed to find my stations playing Bambi in a fight with three big-city Godzillas.

So here’s a bunch of additional stuff you probably won’t read anywhere else.

First, Santa Barbara’s terrain is weird for FM. There is no perfect transmitter site.

At our house, on the city side of the Riviera, we have line of sight to none of the local stations, which is what you need for a clear signal. So they all sound like crap there.

The Gibraltar Peak site is good for covering most of the South Coast, but is well below the crest of the mountains, block signals toward the Santa Ynez valley. They all sound awful there, or are gone completely.

Power matters less than line-of-sight. This is why KCLU, with just four watts on 102.3fm for all those years, did very well in the ratings I’ve seen for it.

The Broadcast Peak site is much higher (over 4000 feet high, with a view from San Luis Obispo to Ventura. Signals from there are advantaged by the elevation, but its distance from Santa Barbara is also a factor. It’s way out of town. The killer signal there, by the way, is KVYB on 103.3fm. It’s 105,000 watts, making it the most powerful FM station in the whole country. KYGA, a noncommercial Christian rock station on 97.5, is also huge with 17,500 watts. KCSB is just 620 watts up there, which is why it’s strong in Goleta but on the weak side in Santa Barbara. KFYZ doesn’t do much better from the same site, with 810 watts. KCBX also has a 10-watt translator on Broadcast Peak on 90.9, but it’s only full-power south toward Gaviota Beach and northwest toward Solvang and Los Olivos.

These FM issues are why, in my opinion, KCLU’s AM signal on 1340 is a big winner. Its signal isn’t big (only 650 watts), but AM waves flow over terrain that messes up FM. A transmitter site near salt water does wonders for AM signals as well. (KCLU radiates from a red and white pole standing in the city equipment yard on Yanonali Street, a few hundred feet from the ocean. That’s it in the picture above.) So there are no “holes” in its coverage, from Carpinteria to Capitola Beach.

The big loser, hate to say, is KCBX. Their old Santa Barbara signal on 89.9, now occupied by KPCC, had the advantage of nobody else on that channel that could be picked up in the area. By moving to 89.5, their signal had to compete with KPBS, which since then has moved closer to Santa Barbara and raised its power. At our Riviera home on KPBS blows KCBX away on 89.5, nearly all the time. KCBX knew they had problems after they moved, and tried to move back to 89.9 with a bigger signal, but that fell through.

I expect the result will be a lot more public radio listening in Santa Barbara, with KCLU remaining the local favorite, simply because it remains local.

Meanwhile, some other moves on the South Coast:

  • 106.3, which radiated from Gibraltar Peak for many years with different call letters and formats, moved to Ventura, where it is now a country station.
  • KSBL/101.7, which moved from Gibraltar Peak to West Camino Cielo a while back, and dropped its power in the process to 890 watts (a bad move, in my opinion), has a construction permit to move the transmitter to Santa Cruz Island. This involves a raise in the class of the station, meaning technically it’ll be bigger. Santa Cruz Island has great line-of-sight to all of coastal Southern California, but the station will now be more than 30 miles from town. And the signal is directional, mostly to the west, meaning it will only be full power toward the islands and the coast west of Santa Barbara. Toward the east it will be way less. (I’m also not sure how they’ll get electric power to the site, which is on a remote peak of what is also a nearly uninhabited national park.)
  • KRZA-LP is a new 100-watt station on 96.5. The construction permit is licensed to La Casa de la Raza, and will broadcast from downtown Santa Barbara. Says the site, “The mission of La Casa de la Raza is to develop and empower the Latino community by affirming and preserving the Latino cultural heritage, providing an umbrella for services and by advocating for participation in the larger community.” So: a true community station. Says here the transmitter will be at the corner of Montecito and Salsipuedes Streets.
  • KTYD/99.9, which has the biggest signal on Gibraltar Peak (34,000 watts), is getting a new 250-watt translator in Goleta on 104.1, radiating from Platform Holly, off the coast of Isla Vista.

themodernA couple weeks ago I took a walk around the historic neighborhood in Fort Lee where my extended family had a home — 2063 Hoyt Avenue — from the turn of the last century into the 1950s. It’s where my parents lived when I was born, and where my aunt and grandmother sat for my sister and me (taking us often for walks across the George Washington Bridge, which my father helped build) and held big warm Thanksgiving dinners.

It was all erased years ago, and the parts that aren’t paved over are now turning into high-rises, starting with The Modern (there on the left), a 47-floor mirror-glass monolith that towers over the George Washington Bridge, and straddles what used to be Hoyt Avenue, exactly next door to the old house, which was paved over by Bruce Reynolds Boulevard (where “Bridgegate” happened). A twin of The Modern will go up nearby, as part of the Hudson Lights project. The whole thing is huge and will change the New Jersey skyline and the Fort Lee community absolutely. But hey, that’s life in the ever-bigger city.

Anyway, I shot a bunch of pictures. More in the captions.

I posted this to a list I’m on, where a long thread on Net Neutrality was running out of steam:doc036c

Since we seem to have reached a pause in this discussion, I would like to suggest that there are emergent properties of the Internet that are not reducible to its mechanisms, and it is respect for those emergent properties that drives NN advocates to seek policy protections for the flourishing of those properties. So let’s set NN aside for a bit, and talk about those.

For example, whether or not “end to end” is a correct description of the Internet’s architecture, that’s pretty close to how it looks and feels to most of its users, most of the time. By that I mean the Net reduces our functional distance from each other (as ends) to zero, or close enough to experience the distance as zero. There little if any sense of “long distance” — that old telco term. Nor is there a sense that it should cost more to connect with one person or entity than another, anywhere in the world (except where some mobile phone data plans leverage legacy telco billing imperatives).

And while the routers, CDNs and other smart things between the Net’s ends deserve respect for their intelligence, they still tend to serve everything that runs across the Net without much prejudice, and thus appear to be “stupid” in the sense David Isenberg visited in The Rise of the Stupid Network, which he wrote for his unappreciative overlords at (Ye Olde) AT&T back in ’97. In other words, users don’t sense that network itself wants to get in the way of its uses, or to bill for any one kind of use while not billing for another. (Yes, sites and services on the Net can bill for whatever they want. But they are not the Net, any more than a store on Main Street is the gravity that holds it there.)

While providers of access to the Net charge for the privilege, the Net itself — that thing made possible by its base protocols — has no business model. This is one reason it produces economic externalities in abundance beyond calculation. More than a rising tide that lifts all boats, it is a world of infinitely varied possibilities, all made possible by a base nature that no phone or cable company ever would have invented for the world, had the job been left up to them alone.

I remember, back in the 80s and early 90s, knowing that the Net was a genie still bottled inside universities, large companies and government entities — and that it would grant a zillion wishes once it got out. Which it did, starting in ’95. Ever since then I have devoted my life, one way or another, to understanding What’s Going On with the Net. I never will understand its inner workings as fully as … many others on this list. But I believe I do understand enough about the transcendent virtues of the Net to stand on their side and say we need to preserve and enhance them.

It is clear to me that there is a whole to the Net that is not reducible to any of its parts, any more than a human being is reducible to the body’s organic systems. And I believe it is easy to miss or dismiss that whole when insisting that the Net is only a “network of networks” or some other sum of parts.

When our attention is only on those parts, and making them work better for some specialized purpose, we risk compromising the general purpose nature of the Net… By serving the needs of one purpose we risk crippling countless other purposes.

I’d say more, but I have meetings to attend. This might be enough for now anyway.

The post only got one reply so far, from one of the Net’s founding figures. He approved. [Later... it's turned into a thread now.]

The problem for Net Neutrality is that the founding protocols of the Net are neutral by nature, and yet the Net is something we mostly “access” through phone and cable companies, which by nature are not. This tends not to be a problem where there is competition. But in the U.S., at least, there mostly isn’t, at least on the wired side. (The wireless side has some interesting rock and roll going on.) This also tends not to be a problem where carriers are just that: carriers, rather than content-delivery systems with a financial interest in favoring the delivery of one kind of content — or one “partner’s” content — over others.

But the Net is about “content” like water is about drinking. Meaning, it’s not. It’s about everything. That’s how it’s neutral.

amradioThe BMW i3 may be the first new car to come without AM radio since cars starting coming with radios, way back in the 1930s. Meanwhile, Disney is unloading a big pile of AM stations carrying Radio Disney, a program service for kids focused mostly on “teen idols.”

In Disney’s Devastating Signal About Radio, Eric Rhoads of Radio Ink spoke Big Truth about the heft of the harbinger Disney’s move delivers to the media marketplace. In a follow-up post he defended his case, adding (as he did in the first post) that “radio is not dead.”

In Redefining “Radio” for the Digital Age,” Deborah Newman‘s proposed panel for the next SXSW, she begins with this question: Is radio a technology or a marketing term? Good one. I think “marketing term” is the answer — because the original technology, AM radio itself, is dead tech walking.

Here in the UK, for example, I am listening right now to Radio 4 on 198KHz, in the longwave (LW) band — one still used in Europe, because waves on frequencies down that low (below the AM band, called MW for Medium Wave) travel great distances across the land. I can also get LW stations from Germany (on 153) and France (on 162). All are doomed, because the required tubes (called valves here) are no longer made. When the last ones fail, Radio 4 is going off the air on LW. Most AM stations, which operate at lower powers (50,000 watts vs. 500,000 watts for Radio 4 LW), are solid state and don’t use tubes, so they lack the same risk of obsolescence on the transmitting side. But AM receivers tend to suck these days (manufacturers cheap out in the extreme), and transmitting towers tend to be sited on land that is worth more as real estate than the stations themselves. Environmentalists would also like to see towers sited in swamps and tidelands revert to nature. (The best sites for AM towers are on salt water or tideland, because the ground conductivity is highest there. This is why the Meadowlands of New Jersey are home to most of New York’s AM stations.)

The bottom line, as it always has been (at least for commercial radio) is ratings. Here are the latest from Radio-Info (sourcing Nielsen). In some markets, some AM stations do well. You’ll find an AM news, talk or sports station or two near the top of the list for Chicago, San Francisco, Baltimore, Cincinatti, St. Louis, Sacramento, Milwaukee, Salt Lake City, Memphis and Hartford. Elsewhere AM stations are way down the list. Most don’t make the listings at all. In Orlando, the bottom six are three AM stations and three “HD” stations (secondary streams carried by radio stations and audible only on radios that can decode them). Of the 29 listed stations for Washington, DC, only 3 AM stations make the cut. The top one of those, WTEM/980, is a sports station with a 1.5 rating. The next two are WSPZ/570 with an 0.4 and WFED with an 0.1.

History… WTEM was once WRC, NBC’s big station for the Capitol City. WSPZ was WGMS, an AM classical station. Its new tranmitter is way out of town for some reason and barely covers the metro at night with just 1000 watts. WFED was WTOP, a 50,000 watt powerhouse news station that dominated the market. The signal is still there, but the listeners aren’t. Back when those listeners started leaving, WTOP itself moved to WGMS’ old FM channel, where it went on to dominate the ratings again.

So the key for radio stations and networks is to re-base their mentalities and their work in the marketplace, where most receivers are now phones and tablets tuning in to digital streams on the Net, rather than to waves over the old broadcast bands. In the new digital world, native players such as Pandora have a huge advantage in not having their boat anchored to a transmitter.

More in this direction:

Bonus link: See how AM stations are doing in ratings for various cities.

 

Not want.

Need.

If a site has one of these…

social-signin

… what is the least information they need from the user?

Seems to me that “social” login buttons like these are meant for the convenience of the user. But too often liberties are taken with them.

For example, here is what one company says in its terms & conditions:

Certain functionality may enable you to log-in using Facebook Connect, a Facebook, Inc. application, which is intended to provide interconnectivity between the Services and your Facebook.com profile. By using the Connect feature, you permit us to access your facebook.com profile, including without limitation,  information about you, your friends and privacy settings. When you use the Connect feature, you also agree to allow Facebook, Inc. to use information about your activities on our site and to access your facebook.com cookies.

This is an otherwise respectful (and respectable) company, which is why I’m not naming them here. They are also a retailer, and not supported by advertising. Nor is their offering “social” in the “social media” sense.

And, while the company might want Facebook profile stuff to better understand their customers, do they need it?

In answering the question, What do fully respectful sites need from social login?, it helps to ask another question: What does the individual need from that button, other than to log in with one click?

I’m asking these questions because this button here…

respect-connect-button

… needs definition of what respectful login is.

As I said in Time for Digital Emancipation, the definition (via the Respect Trust Framework) is that the user and the site respect each other’s boundaries. So we need to say what those boundaries are, or what they might be under different conditions. But a good place to start is by asking what the bare minimum needs of a site are.

So, what are they?

floesI’ve been intrigued by Fotopedia  since it showed up in ’09, especially since I do a shitload of travel photography. But I never posted anything there, because I was afraid it would die. And now, says here, it will. In seven days. The reason:

As of August 10, 2014, Fotopedia.com will close and our iOS applications will cease to function. Our community of passionate photographers, curators and storytellers has made this a wonderful journey, and we’d like to thank you for your hard work and your contributions. We truly believe in the concept of storytelling but don’t think there is a suitable business in it yet.

I’m also afraid Flickr will die, and wrote about that in What if Flickr fails? back in 2011. I believe Flickr is more durable now that it was then, and I like what they’ve been doing under new leadership there. But, with more than 50,000 photos up there now, on five different accounts (four are others to which I contribute), I’ve got a lot of exposure to the inevitable, which is that Flickr will die. As will everything, of course, but stuff on the Web has an especially low threshold of death.

In the early days it didn’t look that way. Making the Web was an exercise in long-term property development then, or so it seemed. There were sites we put up, built or constructed at locations in domains, so others could visit them, and search and browse through them, as if they were libraries. Which they were in a way, since we used publishing lingo to talk about what we put there: writing, authoring, editing, postingsyndicating and so on.

But that was what we might call the Static Web, a term I picked up from my son Allen in 2003, when he shared an amazing prophesy that has since proven correct: a new Live Web was starting to branch off the static one.

I’ve written about that a number of times since then. (Here, here and here, for example.) Back then, live was what we had with blogs, and RSS. You wrote something, posted it, and a Live Web search engine, such as Technorati or PubSub would have it indexed within a few minutes. (Amazing: Google Blog Search, which displaced the others, still exists. Technorati does too, technically; but it’s a different company and its old index is gone.)

Today the Live Web is Twitter and Facebook.

Here are two important differences between the Live Web of 2003 and the Twitter/Facebook one today:

  1. Even if blogs were with services such as Radio Userland, Live Journal, Blogger or TypePad, they expressed, as Dave Winer puts it, the unedited voice of a person. With Twitter and Facebook, your voice echoes inside a big commercial castle.
  2. Blogs were journals. By that I mean they were self-archiving. Their URLs were always yourblog/year/month/day/permalink, or the equivalent. On Twitter and Facebook, they tend to sink away. Same with Tumblr, Pinterest and other services that employ the modern endless-scroll website style. The old stuff seems to sink down out of sight, with little sense that any one thing has its own location on the Web, or that the location belongs fully to the author.

That sinking-away thing is, almost literally, burial. Once it’s gone off the screen, it gets hard to find. Or it’s gone completely.

In its early days, tweeting was called “micro-blogging.” But it was really more like texting, or passing notes in class. While blogging was self-archived, with “permalinks,” every tweet — in spite of having a unique URL ‚ became hard to find, or gone, once it scrolled off the bottom of the screen. Many times I’ve tried searching for old tweets, on Twitter or Google, and found nothing. The best I could do was download an archive. (Or, excuse me, request an archive. I just did that. I’ve heard nothing so far.)

Sorry, but this is not the Web. This is something else: live performance. Kinda like radio.

Many years ago I started writing a book about radio, which had been an obsession of mine ever since I was a little kid. The title was to be Snow on the Water, a line from “Big Ted,” by The Incredible String Band:

Big Ted’s dead, he was a great old pig
He’d eat most anything, never wore a wig
Now he’s gone like snow on the water, good-bye-eeeedocdave

Radio’s goods decay at the speed of short-term memory. The best of it persists in long-term memory, but the rest is gone like snow on the water.

That, to me, is part of radio’s charm. At its best, it’s pure performance, something you have to be there for, in a mode they call “live.” Sure, you can record it, but then it’s not the same. It’s like canned fruit.

Performance is like that: a thing that happens in real time, in real place, between the performer(s) and the audience. Theater. Show biz. No second chances.

I was in radio for awhile, long ago. My nickname, Doc, is a fossil remnant of Doctor Dave, a humorous persona on WDBS in Durham, North Carolina. I also wrote for the station’s “alternative” paper, called The Guide. That graphic on the right is how I looked to readers. It was drawn by the late, great Ray Simone. I look like that in reality today, only with less hair.

Far as I know, the only remnants of Doctor Dave, on tape or in print, are buried in my garage in Santa Barbara. Some day, if I live long enough, and run out of more interesting things to, I’ll dig them up and put them online. Or maybe I’ll leave that up to other people who give more of a shit than I do. As of today, that’s nobody. After I’m dead as Ted, maybe some will show up. Who knows.

According to iTunes, I’ve also accumulated 1300 podcasts — time-shifted radio — that I also haven’t listened to. I do like podcasts, and some day will get around to doing my own on a regular basis instead of the one time I’ve done it, so far. (Find it at http://podcast.searls.com.) If I did it on radio first, it would be easier.

But what’s radio any more? Here’s what I said about it last November:

…now radio is streamed audio. That was already the case when webcasting showed up in the ’90s, and even more so with the rise of Last.fm, SiriusXM, Pandora, rdio, Spotify and every other audio service delivered over the Net.

All of these services can do what they do because they’ve cleared “performance rights” to play the music they play, and to pay the royalty rates required by copyright law. Never mind the rates for now. Instead, focus on the word performance. The Copyright Act of 1909 was the first to characterize a musical composition or recording as a performance. So, if you acquire a piece of music, you only acquire the right to perform it for yourself.

So what I’m saying is that the Web is becoming more of a live performance venue, and less of a digital library where published works are shared and stored in easily found ways.

Look at the advertising on websites today. None of it is constant in the least. Hit the refresh button and new ads will appear. Go away and come back and there will be new content, with new ads. This is nothing like the newspapers and magazines — the journals — of old. This is live performance, often just for you (at least on the advertising side).

In How Facebook Sold You Krill Oil, in today’s New York Times, we learn that you, the Facebook user, are in an “audience” for the advertising there. Enough of the performance works to make the spending worthwhile for the advertiser.

There’s an accounting of it somewhere, for business purposes. But nothing lasting, much less permanent, for the rest of us. It’s all just snow on the water.

Watching that advertising — and even most “content” — scroll to oblivion is hardly tragic.

But losing Fotopedia is tragic to this extreme: art matters. What you see and read today on Fotopedia are works of art. Some are better than others, but all qualify for the noun.

Fortunately, the Internet Archive has indexed Fotopedia. But navigating it isn’t the same. Some internal links go somewhere, but most don’t.

There are many regrets (and one persistent offer to help) in the comments under Fotopedia’s final blog post. Here’s hoping something can be done to save Fotopedia’s art the old Static Web way. And that, eight days from now, all that fine art won’t be gone like Big Ted.

 

 

 

 

Civilization is a draft. Provisional. Scaffolded. Under construction. For example:

DEC. OF INDEP. 1

That’s Thomas Jefferson‘s rough draft of the Declaration of Independence. The Declaration hasn’t changed since July 4, 1776, but the Constitution built on it has been amended thirty-three times, so far. The thirteenth of those abolished slavery, at the close of the Civil War, seventy-seven years after the Constitution was ratified.

Today we are in another struggle for equality, this time on the Net. As Brian Grimmer put it to me, “Digital emancipation is the struggle of the century.”

There is an ironic distance between those first two words: digital and emancipation. The digital world by itself is free. Its boundaries are those of binary math: ones and zeroes. Connecting that world is a network designed to put no restrictions on personal (or any) power, while reducing nearly to zero the functional distance between everybody and everything. Costs too. Meanwhile, most of what we experience on the Net takes place on the World Wide Web, which is not the Net but a layer on top of it. The Web is built on architectural framework called client-server. Within that framework, browsers are clients, and sites are servers. So the relationship looks like this:

calf-cow

In other words, client-server is calf-cow. (I was once told that “client-server” was chosen because “it sounded better than ‘slave-master.’” If anyone has the facts on that, let us know.)

Bruce Schneier gives us another metapor for this asymmetry:

It’s a feudal world out there.

Some of us have pledged our allegiance to Google: We have Gmail accounts, we use Google Calendar and Google Docs, and we have Android phones. Others have pledged allegiance to Apple: We have Macintosh laptops, iPhones, and iPads; and we let iCloud automatically synchronize and back up everything. Still others of us let Microsoft do it all. Or we buy our music and e-books from Amazon, which keeps records of what we own and allows downloading to a Kindle, computer, or phone. Some of us have pretty much abandoned e-mail altogether … for Facebook.

These vendors are becoming our feudal lords, and we are becoming their vassals.

It’s handy being a vassal. For example, you get to use these shortcuts into websites that require logins:

social-signin

To see how much personal data you risk spilling when you click on the Facebook one, visit iSharedWhat (by Joe Andrieu) for a test run. That spilled data can be used in many ways, including surveillance. The Direct Marketing Association tells us the purpose of surveillance is to give you a better “internet experience” through “interest-based advertising—ads that are intended for you, based on what you do online.” The DMA also provides tools for you to manage experiences of what they call “your ads,” by clicking on this tiny image here:

adchoicesbutton

It appears in the corners of ads from companies in the DMA’s AdChoice program. Here is one:

scottrade

The “AdChoices” text appears when you mouse over the icon. When I click on it, I get this:

scottradepopdown

Like most companies’ privacy policies, Scottrade’s says this: “Scottrade reserves the right to make changes to this Online Privacy Policy at any time.” But never mind that. Instead look at the links that follow. One of those leads to Opt Out From Behavioral Advertising By Participating Companies (BETA). There you can selectively opt out of advertising by dozens of companies. (There are hundreds of those, however. Most don’t allow opting out.)

I suppose that’s kind of them; but for you and me it’s a lot easier just to block all ads and tracking on our own, with a browser extension or add-on. This is why Adblock Plus tops Firefox’s browser add-ons list, which includes many other similar products as well. (The latest is Privacy Badger, from the EFF, which Don Marti visits here.)

Good as they are, ad and tracking blockers are still just prophylactics. They make captivity more bearable, but they don’t emancipate us. For that we need are first person technologies: ways to engage as equals on the open Net, including the feudal Web.

One way to start is by agreeing about how we respect each other. The Respect Trust Framework, for example, is a constitution of sorts, “designed to be self-reinforcing through use of a peer-to-peer reputation system.” Every person and company agreeing to the framework is a peer. Here are the five principles to which all members agree:

Promise We will respect each other’s digital boundaries

Every Member promises to respect the right of every other Member to control the Member Information they share within the network and the communications they receive within the network.

Permission We will negotiate with each other in good faith

As part of this promise, every Member agrees that all sharing of Member Information and sending of communications will be by permission, and to be honest and direct about the purpose(s) for which permission is sought.

Protection We will protect the identity and data entrusted to us

As part of this promise, every Member agrees to provide reasonable protection for the privacy and security of Member Information shared with that Member.

Portability We will support other Members’ freedom of movement

As part of this promise, every Member agrees that if it hosts Member Information on behalf of another Member, the right to possess, access, control, and share the hosted information, including the right to move it to another host, belongs to the hosted Member.

Proof We will reasonably cooperate for the good of all Members

As part of this promise, every Member agrees to share the reputation metadata necessary for the health of the network, including feedback about compliance with this trust framework, and to not engage in any practices intended to game or subvert the reputation system.

The Respect Network has gathered several dozen founding partners in a common effort to leverage the Respect Trust Framework into common use, and within it a market for VRM and services that help out. I’m involved with two of those partners: The Searls Group (my own consultancy, for which Respect Network is a client) and Customer Commons (in which I am a board member).

This summer Respect Network launched a crowd-funding campaign to get this new social login button rolling:

respect-connect-button

It’s called the Respect Connect button, and it embodies all the principles above; but especially the first one: We will respect each others’ digital boundaries. This makes itthe first safe social login button.

Think of the Respect Connect button project as a barn raising. There are lots of planks (and skills) you can bring, but the main ones will be your =names (“equals names”). These are sovereign identifiers you own and manage for yourself — unlike, say, your Twitter @ handle, which Twitter owns. (Organizations — companies, associations, governments — have +names and things have *names.)

Mine is =Doc.

Selling =names are CSPs: Cloud Service Providers. There are five so far (based, respectively, in Las Vegas, Vienna, London, New York/Jerusalem and Perth):

bosonweb-logo danube_clouds-logo paoga-logo emmett_global-logo onexus-logo

Here’s a key feature: they are substituable. You can port your =name from one to the other as easily as you port your phone number from one company to another. (In fact the company that does this in the background for both your =name and your phone number is Neustar, another Respect Network partner.)

You can also self-host your own personal cloud.

I just got back from a world tour of places where much scaffolding work is going up around this and many other ways customers and companies can respect each other and grow markets. I’ll be reporting more on all of it in coming posts. Meanwhile, enjoy some photos.

 

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