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	<title>Doc Searls Weblog &#187; Ideas</title>
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		<title>Reversing the comms industry power ratio</title>
		<link>http://blogs.law.harvard.edu/doc/2009/12/03/reversing-the-comms-industry-power-ratio/</link>
		<comments>http://blogs.law.harvard.edu/doc/2009/12/03/reversing-the-comms-industry-power-ratio/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 13:42:57 +0000</pubDate>
		<dc:creator>Doc Searls</dc:creator>
				<category><![CDATA[Business]]></category>
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		<guid isPermaLink="false">http://blogs.law.harvard.edu/doc/2009/12/03/reversing-the-comms-industry-power-ratio/</guid>
		<description><![CDATA[Empowering the Internet One American at a Time is an excellent post by Erik Cecil, a battle-hardened telecom lawyer whose vision of the Big Picture and around all curves continues to delight me. The post first appeared on a mail list, and is addressed primarily to fellow Internet and telecom obsessives (myself included). Here are [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.erikcecil.com/2009/12/empowering-internet-one-american-at.html">Empowering the Internet One American at a Time</a> is an excellent post by <a href="http://www.erikcecil.com/">Erik Cecil</a>, a battle-hardened telecom lawyer whose vision of the Big Picture and around all curves continues to delight me. The post first appeared on a mail list, and is addressed primarily to fellow Internet and telecom obsessives (myself included). Here are its opening paragraphs:</p>
<p>
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<td><i>From this lawyer&#8217;s perspective, regulation mostly puts the legal power in the hands of carriers and regulators. The Internet puts technology in the hands of everyday people.  There&#8217;s a mismatch. I&#8217;ve offered here and in other places simple ways to fix that near term, but as you may see from discussions in policy, legal, technical, and economic circles, we get into all sorts of interesting chats about history and this and that, but few actually take on the political realities and industry issues head-on. Connectivity sucks in every state because we subsidize to the tune of billions of dollars per year ancient technologies, force new ones into those shoehorns, and drive costs through the roof. Industry, particularly competitive industry is hemmed in on one side by what by any monetary measure is monopoly and on the other by regulators. Since industry is terrified of getting under the skin of the regulators (with good reason in many respects &#8211; they can be vindictive at times; happy to take anyone through any dozen briefs, recommended decisions and commission decisions), there&#8217;s a lot of dancing around the issue, but few, IMHO, really run it to ground.</i></td>
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<td><b><i>Very simply: federalize regulation BUT put the rights in the hands of individuals rather than the always hyper-political state PUCs, which, as you note and as has been discussed on this list and other lists for years, tend to be self-serving in how they cut up their data. Unless and until we flatten regulation, it will continue to flatten us. The little guys cannot afford the legal and political horsepower it takes to compete. Trust me; I&#8217;ve run some of the biggest ones around (at least from the competitive side) and I still deal with this on a daily basis.</i></td>
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<p>More fodder for <a href="http://supernovahub.com/agenda/">this morning&#8217;s session at Supernova</a>.</p>
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		<title>WGBH and public radio&#8217;s future</title>
		<link>http://blogs.law.harvard.edu/doc/2009/11/25/wgbh-and-public-radios-future/</link>
		<comments>http://blogs.law.harvard.edu/doc/2009/11/25/wgbh-and-public-radios-future/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 15:41:52 +0000</pubDate>
		<dc:creator>Doc Searls</dc:creator>
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		<category><![CDATA[WBUR]]></category>
		<category><![CDATA[WGBH]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/doc/?p=2296</guid>
		<description><![CDATA[@robpatrob (Robert Paterson) asks (responding to this tweet and this post) &#8220;Why would GBH line up against BUR? Why have a war between 2 Pub stations in same city?&#8221; (In this tweet and this one, Dan Kennedy asks pretty much the same thing.)

The short answer is, Because it wouldn&#8217;t be a war. Boston is the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://twitter.com/robpatrob">@robpatrob</a> (<a href="http://www.smartpei.typepad.com/">Robert Paterson</a>) <a href="http://twitter.com/robpatrob/status/6050025641">asks</a> (responding to <a href="http://twitter.com/dsearls/status/6050004306">this tweet</a> and <a href="http://blogs.law.harvard.edu/doc/2009/11/23/wgbhwcrb-go-the-way-of-wnycwqxr/">this post</a>) &#8220;<span><span>Why would GBH line up against BUR? Why have a war between 2 Pub stations in same city?&#8221; (In <a href="http://twitter.com/dankennedy_nu/status/6050129145">this tweet</a> and <a href="http://twitter.com/dankennedy_nu/status/6050150535">this one</a>, <a href="http://www.dankennedy.net/">Dan Kennedy</a> asks pretty much the same thing.)<br />
</span></span></p>
<p><span><span>The short answer is, Because it wouldn&#8217;t be a war. Boston is the world&#8217;s largest college town. There are already a pile of home-grown radio-ready program-filling goods here, if one bothers to dig and develop. The standard NPR line-up could also use a challenge from other producers. WGBH is already doing that in the mornings by putting <a href="http://www.thetakeaway.org/">The Takeaway</a> up against <a href="http://en.wikipedia.org/wiki/Morning_Edition">Morning Edition</a>. That succeeds for me because now I have more choices. I can jump back and forth between those two (which I do, and <a href="http://howardstern.com/">Howard Stern</a> as well).</span></span></p>
<p><span><span>The longer answer is that it gives GBH a start on the inevitable replacement of signal-based radio by multiple streams and podcast line-ups. WGBH has an exemplary record as a producer of televsion programming, but it&#8217;s not setting the pace in other media, including radio. The story is apparent in the first four paragraphs of its <a href="http://www.wgbh.org/about/">About page</a> (which is sure to change):</span></span></p>
<blockquote><p><span>WGBH is PBS’s single largest producer of content for television (prime-time and children’s programs) and the Web. Some of your favorite series and websites — </span><strong><a href="http://www.wgbh.org/programs/programDetail.cfm?programid=16"><span>Nova</span></a><span>, </span><a href="http://www.wgbh.org/programs/programDetail.cfm?programid=216"><span>Masterpiece</span></a><span>, </span><a href="http://www.wgbh.org/programs/programDetail.cfm?programid=6"><span>Frontline</span></a><span>, </span><a href="http://www.wgbh.org/programs/programDetail.cfm?programid=107"><span>Antiques Roadshow</span></a><span>, </span><a href="http://www.wgbh.org/programs/programDetail.cfm?programid=61"><span>Curious George</span></a><span>, </span><a href="http://www.wgbh.org/programs/programDetail.cfm?programid=59"><span>Arthur</span></a></strong><span>, and<strong> </strong></span><strong><a href="http://www.wgbh.org/programs/programDetail.cfm?programid=80"><span>The Victory Garden</span></a></strong><span>, to name a few — are produced here in our Boston studios. </span></p>
<p><span>WGBH also is a major supplier of programs heard nationally on public radio, including </span><a href="http://www.wgbh.org/listen/news.cfm"><span><strong>The World</strong></span></a><span>. And we’re a pioneer in educational multimedia and in media access technologies for people with hearing or vision loss. </span></p>
<p><span>Our community ties run deep. We’re a local public broadcaster serving southern New England, with 11 public television services and three public radio services — and productions (from </span><a href="http://www.wgbh.org/programs/programDetail.cfm?programid=470"><span><strong>Greater Boston</strong></span></a><span> to </span><a href="http://www.wgbh.org/programs/programDetail.cfm?programid=287"><span><strong>Jazz with Eric in the Evening</strong></span></a><span>) that reflect the issues and cultural riches of our region. We’re a member station of PBS and an affiliate of both NPR and PRI. </span></p>
<p><span>In today’s fast-changing media landscape, we’re making sure you can find our content when and where you choose — on TV, radio, the Web, podcasts, vodcasts, streaming audio and video, iPhone applications, groundbreaking teaching tools, and more. Our reach and impact keep growing. </span></p></blockquote>
<p><span>Note the order: TV first, radio second, the rest of it third. But where WGBH needs to lead in the future is with #3: that last paragraph. Look at <a href="http://www.wgbh.org/about/report.cfm">WGBH&#8217;s annual report</a>. It&#8217;s very TV-heavy. Compare its radio productions to those of Chicago Public Radio or WNYC. Very strong in classical music (now moving over to WCRB, at least on the air), and okay-but-not-great in other stuff.</span></p>
<p><span>Public TV has already become a ghetto of geezers and kids, while the audience between those extrmes is diffusing across cable TV and other media. An increasingly negligible sum of people watch over-the-air (OTA) TV. Here WGBH lost out too. It&#8217;s old signal on Channel 2 was huge, reaching more households than any other in New England. Now it&#8217;s just another UHF digital signal &#8212; like its own WGBX/44, with no special advantages. Public radio is in better shape, for now, because its band isn&#8217;t the ever-growing accordion file that cable TV has become; and because most of it still lives in a regulated protectorate at the bottom fifth of the FM band. It also helps public radio that the rest of both the FM and the AM bands suck so royally. (Only sports and political talk are holding their own. Music programming is losing to file sharing and iPods. All-news stations are yielding to iPhone programs that offer better news, weather and traffic reporting. In Boston WBZ is still a landmark news station, but it has to worry a bit with WGBH going in the same direction.)<br />
</span></p>
<p><span>So the timing is right. WGBH needs to start sinking new wells into the aquifer of smart, talented and original people and organizations here in the Boston area &#8212; and taking the lead in producing great new programming with what they find. I&#8217;ll put in another plug for <a href="http://en.wikipedia.org/wiki/Christopher_Lydon">Chris Lydon</a>&#8217;s <a href="http://www.radioopensource.org/">Open Source</a>, which is currently available only in podcast/Web form. And there is much more, including Cambridge-based <a href="http://www.prx.org/">PRX</a>&#8217;s enormous portfolio of goods.  (Disclosure: my <a href="http://projectvrm.org">work</a> with the <a href="http://cyber.law.harvard.edu">Berkman Center</a> is partially funded through PRX &#8212; and those folks, like Chris, are good friends.)<br />
</span></p>
<p><span>In the long run what will matter are sources, listeners, and the finite amount of time the latter can devote to the former. Not old-fashioned signals.</span></p>
<p><span>P.S. to <a href="http://twitter.com/dankennedy_nu/status/6050129145">Dan Kennedy&#8217;s tweeted question</a>, &#8220;</span><span><span>Is there another city in the country where two big-time public radio stations go head-to-head on news? Can&#8217;t think of one.&#8221; Here are a few (though I&#8217;d broaden the answer beyond &#8220;news,&#8221; since WBUR isn&#8217;t just that): </span></span></p>
<ul>
<li><a href="http://radio-locator.com/cgi-bin/locate?select=city&amp;city=seattle">Seattle</a> (KUOW and KPLU)</li>
<li><a href="http://radio-locator.com/cgi-bin/locate?select=city&amp;city=san+francisco&amp;state=ca">San Francisco</a> (KQED and KALW)</li>
<li><a href="http://radio-locator.com/cgi-bin/locate?select=city&amp;city=los+angeles&amp;state=CA">Los Angeles</a> (KPPC and KCRW)</li>
<li><a href="http://radio-locator.com/cgi-bin/locate?select=city&amp;city=atlanta&amp;state=gA">Atlanta</a> (various vs. GBP)</li>
<li><span><span><a href="http://radio-locator.com/cgi-bin/locate?select=city&amp;city=minneapolis&amp;state=mn&amp;">Minnesota</a> (too many to mention)</span></span></li>
<li><span><span><a href="http://radio-locator.com/cgi-bin/locate?select=city&amp;city=portland%2C+or">Oregon</a> (<a href="http://www.ijpr.org/">JPR</a> and <a href="http://www.opb.org/radio/">OPB</a>)<br />
</span></span></li>
</ul>
<p>All with qualifications, of course. In some cases you can add in Pacifica (which, even though my hero Larry Josephson once called it a &#8220;foghorn for political correctness,&#8221; qualifies as competition). Still, my point is that there is room for more than one mostly-talk (or news) public radio station in most well-populated regions. Even in Boston, where WBUR has been king of the hill for many years. Hey, other things being equal (and they never are), the biggest signal still tends to win. And in Boston, WGBH has <a href="http://blogs.law.harvard.edu/doc/files/2009/11/gbh-crb-bur.jpg">a bigger signal</a> than WBUR: almost 100,000 watts vs. 12,000 watts. WBUR radiates from a higher elevaiton, but its signal is directional. On AM that means it&#8217;s stronger than the listed power in some directions and weaker in others; but on FM it means no more than the listed power in some directions and weaker in others. See <a href="http://www.fcc.gov/fcc-bin/polarplot?frame=Y&amp;temp=64755&amp;rotate=0.00&amp;p0=1.000&amp;p10=1.000&amp;p20=1.000&amp;p30=1.000&amp;p40=1.000&amp;p50=1.000&amp;p60=1.000&amp;p70=1.000&amp;p80=1.000&amp;p90=1.000&amp;p100=1.000&amp;p110=1.000&amp;p120=1.000&amp;p130=1.000&amp;p140=0.794&amp;p150=0.631&amp;p160=0.501&amp;p170=0.501&amp;p180=0.631&amp;p190=0.759&amp;p197=0.891&amp;p200=0.891&amp;p210=0.708&amp;p217=0.603&amp;p220=0.603&amp;p230=0.603&amp;p235=0.603&amp;p240=0.676&amp;p246=0.776&amp;p250=0.708&amp;p260=0.562&amp;p270=0.447&amp;p280=0.447&amp;p290=0.562&amp;p300=0.708&amp;p310=0.891&amp;p320=1.000&amp;p330=0.871&amp;p335=0.871&amp;p340=0.891&amp;p350=1.000&amp;p360=1.000&amp;">the FCC&#8217;s relative field polar plot</a> to see how WBUR&#8217;s signal is dented in every direction other than a stretch from just west of North to Southeast. In other words, toward all but about a third of its coverage area. To sum up, WGBH has a much punchier signal. I&#8217;m sure the GBH people also have this in mind when they think about how they&#8217;ll compete with BUR.</p>
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		<title>The Meta 4</title>
		<link>http://blogs.law.harvard.edu/doc/2009/10/31/the-meta-4/</link>
		<comments>http://blogs.law.harvard.edu/doc/2009/10/31/the-meta-4/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 09:13:55 +0000</pubDate>
		<dc:creator>Doc Searls</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[infrastructure]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/doc/2009/10/31/the-meta-4/</guid>
		<description><![CDATA[In response to my essay Framing the Net, on Publius, Rikke Frank J&#248;rgensen has posted Metaphors We Regulate By. Her summary lines: &#8220;I have found four categories to be dominant in both Internet-related literature, and in current regulatory battles at the international level. The metaphors suggested are Internet as infrastructure, Internet as public sphere, Internet [...]]]></description>
			<content:encoded><![CDATA[<p>In response to my essay <a href="http://publius.cc/2008/05/16/doc-searls-framing-the-net">Framing the Net</a>, on <a href="http://publius.cc/" rel="tag">Publius</a>, <a href="http://publius.cc/category/authors/rikke_frank_j%C3%B8rgensen">Rikke Frank J&oslash;rgensen</a> has posted <a href="http://publius.cc/metaphors_we_regulate/102709_0">Metaphors We Regulate By</a>. Her summary lines: &#8220;I have found four categories to be dominant in both Internet-related literature, and in current regulatory battles at the international level. The metaphors suggested are <i>Internet as infrastructure</i>, <i>Internet as public sphere</i>, <i>Internet as media</i>, and <i>Internet as culture</i>.&#8221;</p>
<p>I&#8217;m thrilled to have Rikke join me as a fellow voice in the wilderness of the Internet&#8217;s lack of clear definition. She outlines a huge greenfield for necessary discussion.</p>
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		<title>Cluetrainings</title>
		<link>http://blogs.law.harvard.edu/doc/2009/10/28/cluetrainings-3/</link>
		<comments>http://blogs.law.harvard.edu/doc/2009/10/28/cluetrainings-3/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 14:14:46 +0000</pubDate>
		<dc:creator>Doc Searls</dc:creator>
				<category><![CDATA[Cluetrain]]></category>
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		<category><![CDATA[The Cluetrain Manifesto]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/doc/?p=2217</guid>
		<description><![CDATA[Had a great time mixing it up with the BlogTalkRadio folks a couple nights ago, talking Cluetrain after 10 years. Here&#8217;s the show. Big thanks to Allan Hoving for lining up and co-hosting it with Janet Fouts and  Jim Love. Janet tweeted it live. Afterwards Jim put up a very interesting follow-up post, in [...]]]></description>
			<content:encoded><![CDATA[<p>Had a great time mixing it up with the <a href="http://www.blogtalkradio.com">BlogTalkRadio</a> folks a couple nights ago, talking <a href="http://www.amazon.com/exec/obidos/ASIN/0465018653/ref=nosim/entropygradientr">Cluetrain after 10 years</a>. <a href="http://www.blogtalkradio.com/GameChanging">Here&#8217;s the show</a>. Big thanks to <a href="http://www.ahoving.com/blog.html">Allan Hoving</a> for lining up and co-hosting it with <a href="http://janetfouts.com/">Janet Fouts</a> and <a href="http://changethegame.ca/"> Jim Love</a>. Janet <a href="http://twitter.com/jfouts">tweeted</a> it live. Afterwards Jim put up <a href="http://changethegame.ca/2009/10/28/10-years-later-do-they-have-a-clue/">a very interesting follow-up post</a>, in the midst of which is this:</p>
<blockquote><p>The message in Cluetrain is as fresh today as it was 10 years ago. ” We are not clicks or eyeballs, we are people ….deal with it.”</p>
<p>For those of you who missed it, the book started as a website, with 95 Theses splashed on a web page, in tribute, homage or just a scandalous rip off of Martin Luther’s famous set of 95 Theses.  If you don’t know about the original, shame on you.  Martin Luther was the renegade priest who started the Protestant Reformation by nailing 95 Theses to the door of a church.  Equally important but often ignored, he translated the bible from latin to the language of the people (in his case, German) and opened it up for all to read.  He also got married — remember he was a priest.  To some he was a heretic.  To others, he was a reformer who democratized an autocratic organization.</p>
<p>Whatever you think of him, he changed history.  Not on his own.  He didn’t invent the movable type that made it possible to print those bibles and distribute them widely.  He wasn’t the only figure questioning the institution — there was, at the time, a growing movement that were dissatisfied with what they felt was corruption and a lack of integrity in the church at the time.  It related to practices like the selling of indulgences — the ability to buy your way out of sin.  A number of people saw the church as a decaying, archaic and for some, even a corrupt institution.  They’d lost faith in it — literally.</p>
<p>Luther had the courage to say what he did.  In a world where the Catholic church was all powerful, this took a lot of guts.  But that doesn’t explain the power of what he accomplished.  No, he hit the zeitgeist of his era, he was a man of courage at the right place in history.  His ideas took off like a brush fire and the world was never the same.</p>
<p>It’s important to note, however, that this is the view from 500 years later.  It’s all compressed now and we can look back and see Luther’s document as a turning point.</p></blockquote>
<p>The older I get, the earlier it seems. It&#8217;s funny that we chose 95 theses because that worked for Luther, but basically that&#8217;s why. (We also called it a manifesto because that worked for Marx. Karl, not Groucho, though the latter was much funnier. I also went to a Lutheran high school. Coincidence?) I don&#8217;t think any of us was taking the long-term perspective, though. We just wanted to say what we thought was true and nobody else seemed to be talking about.</p>
<p>But I&#8217;m thinking now that it will take many more years. Perhaps decades, before some of what we said will sink in the rest of the way.</p>
<p>Some marketers got it. Jim is clearly one of them. <a href="http://www.amazon.com/exec/obidos/ASIN/0465018653/ref=nosim/entropygradientr">The Cluetrain Manifesto</a> is required reading in the course he teaches. But the future is unevenly distributed. As <a href="http://www.hyperorg.com/blogger/">David Weinberger</a> likes to say, it&#8217;s lumpy. Cluetrain&#8217;s subtitle is &#8220;The End of Business as Usual.&#8221; I think that end will take a long time. We&#8217;re trying to hasten it with <a href="http://projectvrm.org">VRM</a>, but that will take awhile too.</p>
<p>The short of it is that Business as Usual is insulting to customers. Take for example the form of Business as Usual that <a href="http://frankston.com">Bob Frankston</a> (more about him <a href="http://www.linuxjournal.com/article/10033">here</a>) calls <a href="http://www.frankston.com/public/?name=VONmoral">the regulatorium</a>. You get one of those when a big business category and its regulators become <a href="http://en.wikipedia.org/wiki/Regulatory_capture">captive</a> of each other.  For example, it was in revolt against a tea market regulatorium that citizens of the Massachusetts colony <a href="http://en.wikipedia.org/wiki/Boston_tea_part">threw the East India Tea Company&#8217;s tea in the harbor</a>. The colonists succesfully revolted against England, but customers still haven&#8217;t had a proper revolt against the belief by many companies that captive customers are more valuable than free ones. If <a href="http://www.washingtonpost.com/wp-dyn/content/article/2007/10/17/AR2007101702359.html">Mona Shaw and her hammer</a> are the best we can do, we&#8217;ve hardly begun.</p>
<p>The liberating impulse is independence, just as it was in 1773. Thanks to the Net, free customers are more valuable than captive ones. To themselves, to sellers, to the economy. We won&#8217;t learn that until we become fully equipped, as customers, to act on our independence.</p>
<p>At the end of the show Jim said he thought liberation would be a group thing. Customers getting power in aggregate. While I don&#8217;t disagree, I believe it is essential to equip individual customers with tools of both independence and engagememt. By that I mean tools that are as personal as wallets and purses, and just as handy and easy to use. We don&#8217;t have those yet.</p>
<p>But we will. And once we do, things will change radically. Count on it.</p>
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		<title>Subscribe Sunday</title>
		<link>http://blogs.law.harvard.edu/doc/2009/10/11/subscribe-sunday/</link>
		<comments>http://blogs.law.harvard.edu/doc/2009/10/11/subscribe-sunday/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 22:55:07 +0000</pubDate>
		<dc:creator>Doc Searls</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/doc/2009/10/11/subscribe-sunday/</guid>
		<description><![CDATA[Hey, Twitter has its Follow Fridays. So I suggest blogs have Subscribe Sundays. For pointing to other blogs you think are worth subscribing to. 
I haven&#8217;t subscribed to particular blogs in awhile (mostly I subscribe, temporarily, to topics, or search strings). But two I just came across seem extra interesting to me. One is Enjoymentland, [...]]]></description>
			<content:encoded><![CDATA[<p>Hey, Twitter has its Follow Fridays. So I suggest blogs have Subscribe Sundays. For pointing to other blogs you think are worth subscribing to. </p>
<p>I haven&#8217;t subscribed to particular blogs in awhile (mostly I subscribe, temporarily, to topics, or search strings). But two I just came across seem extra interesting to me. One is <a href="http://enjoymentland.com/">Enjoymentland</a>, and the other is <a href="http://www.monoscope.com/">Monoscope</a>, which I discovered by way of <a href="http://enjoymentland.com/2009/08/24/mr-jones-watches/">this post</a> on Enjoymentland.</p>
<p>I found Enjoymentland by way of <a href="http://www.google.com/search?q=self-tracking">a search for <i>self-tracking</i></a> while prepping for <a href="http://blogs.law.harvard.edu/vrm/2009/10/10/civilizing-the-personal-data-frontier/">Tuesday&#8217;s panel on Getting Personal With Data</a>.</p>
<p>Bonus link: <a href="http://www.linuxjournal.com/content/go-track-yourself">Go track yourself</a>.</p>
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		<title>Fire seasonings</title>
		<link>http://blogs.law.harvard.edu/doc/2009/10/05/fire-seasonings/</link>
		<comments>http://blogs.law.harvard.edu/doc/2009/10/05/fire-seasonings/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 14:20:48 +0000</pubDate>
		<dc:creator>Doc Searls</dc:creator>
				<category><![CDATA[Geology]]></category>
		<category><![CDATA[Health]]></category>
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		<category><![CDATA[Live Web]]></category>
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		<category><![CDATA[Past]]></category>
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		<category><![CDATA[problems]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/doc/?p=2139</guid>
		<description><![CDATA[I&#8217;m on the East Coast for the rest of the current fire season in California. Which is cool, literally. I miss Santa Barbara, but not the fear of destruction (which I generally don&#8217;t have there, but I need my rationalizations). Speaking of which, here&#8217;s The Mania of Owning Things, my EOF column for August 2009 [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m on the East Coast for the rest of the current <a href="http://www.theonion.com/content/video/californians_gather_to_celebrate">fire season in California</a>. Which is cool, literally. I miss Santa Barbara, but not the fear of destruction (which I generally don&#8217;t have there, but I need my rationalizations). Speaking of which, here&#8217;s <a href="http://www.linuxjournal.com/article/10514">The Mania of Owning Things</a>, my EOF column for <a href="http://www.linuxjournal.com/article/10514">August 2009 issue of Linux Journal</a>. I wrote it during the <a href="http://images.google.com/images?hl=en&amp;source=hp&amp;q=%22Jesusita+fire%22&amp;gbv=2&amp;aq=f&amp;oq=&amp;aqi=">Jesusita Fire</a>, the second fire-bullet we dodged this year.</p>
<p>The column title refers to the last line of this bit of <a href="http://searls.com/whitman.html">Whitman</a>:</p>
<blockquote><p>I think I could turn and live awhile with the animals.<br />
They are so placid and self-contained.<br />
I stand and look at them sometimes half the day long.<br />
They do not sweat and whine about their condition.<br />
They do not lie awake in the dark and weep for their sins.<br />
Not one is dissatisfied.<br />
Not one is demented with the mania of owning things.</p></blockquote>
<p>(For some reason most of those lines didn&#8217;t make it into the published piece. So, when you look at it, bear in mind that the top text is part of Whitman and none of me.) Some exerpts (from me, not Whitman):</p>
<blockquote><p>Ambition and industry in the face of inevitable destruction is the job of life&#8230;</p></blockquote>
<blockquote><p>I believe in ownership—not for economic reasons, but because possession is 9/10ths of the three-year-old. We are all still toddlers in more ways than we&#8217;d like to admit—especially when it comes to possessions.</p>
<p>We are grabby animals. We like to own stuff—or at least control it. Where would a three-year-old be without the first-person possessive pronoun? No response is more human than “Mine!” And yet possessions are also burdens. I have a friend whose childhood home was burned twice by the same nutcase. He&#8217;s one of the sanest people I know. I can&#8217;t say it&#8217;s because he has been relieved of archives and other non-negotiables, but it makes a kind of sense to me. I have tons of that stuff, and I&#8217;ve thought lately about what it would mean if suddenly they were all cremated. Would that really be all bad? What I&#8217;d miss most are old photos that haven&#8217;t been scanned and writing that hasn&#8217;t been digitized in some way. But is my digital stuff all that safe either?&#8230;</p>
<p>I&#8217;ve just started backing (it) up “in the cloud”. But how safe is that? Or secure? Companies are temporary. Servers are temporary. Hell, everything is temporary.</p>
<p>When I was young, I acknowledged death as part of the cycle of life. Now I think it&#8217;s the other way around. Life is part of the cycle of death. Life generates fuel for death. It&#8217;s a carbon-based refinery for lots of interesting and helpful stuff.</p>
<p>Think about it. Marble. Limestone. Travertine. Oil. Gas. Coal. Wood. Linoleum. Cement. Paint. Plastics. Paper. Asphalt. Textiles. Medicines. Even the heat used to smelt iron and shape glass comes mostly from burning fossil fuel. The moon has abundant aluminum ores. But how would you produce the heat required for extraction, or do anything without the combustive assistance of oxygen? Ninety-eight percent of the oxygen in Earth&#8217;s atmosphere is produced by plants. Most of the sources are now dead, their energies devoted to post-living purposes.</p>
<p>The Internet grows by an odd noospheric process: duplication. In “Better Than Free”, Kevin Kelly makes an observation so profound and obvious that you can&#8217;t shake it once it sinks in: “The Internet is a copy machine.” As a result, the Net is turning into what Bob Frankston calls a “sea of bits”. This too is an ecosystem of sorts. Is it, like Earth&#8217;s ecosystem, a way that death makes use of life? I wonder about that too.</p></blockquote>
<p>Anyway, the rest is <a href="http://www.linuxjournal.com/article/10514">here</a>.</p>
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		<title>Metaphorging</title>
		<link>http://blogs.law.harvard.edu/doc/2009/10/01/metaphorging/</link>
		<comments>http://blogs.law.harvard.edu/doc/2009/10/01/metaphorging/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 10:22:25 +0000</pubDate>
		<dc:creator>Doc Searls</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[infrastructure]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/doc/2009/10/01/metaphorging/</guid>
		<description><![CDATA[Interesting volley between Cliff Gerrish (also @cgerrish) and myself, centered on the topic of silos vs. pipes, beginning with my post Values and Valuation, then continuing in Cliff&#8217;s The Silo &#38; The Pipe: Doc Searls gets Venezuelan, and in the comments below that post. While I don&#8217;t wish to abandon the silo metaphor (or any [...]]]></description>
			<content:encoded><![CDATA[<p>Interesting volley between <a href="http://blog.echovar.com/" rel="tag">Cliff Gerrish</a> (also <a href="http://twitter.com/CGerrish">@cgerrish</a>) and myself, centered on the topic of <i>silos vs. pipes</i>, beginning with my post Values and Valuation, then continuing in Cliff&#8217;s <a href="http://blog.echovar.com/?p=1839">The Silo &amp; The Pipe: Doc Searls gets Venezuelan</a>, and in the comments below that post. While I don&#8217;t wish to abandon the silo metaphor (or any metaphor that works &#8212; a wondrous irony of all metaphors is that they are literally wrong yet meaningfully helpful, even necessary), I like the way Cliff connects the (literal and metaphorical) pipes of Unix command lines with pipes of data plumbing between Web services (such as those offered by Twitter). Much good stuff to chew on there. </p>
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		<title>Whose Side(wiki) Are You On?</title>
		<link>http://blogs.law.harvard.edu/doc/2009/09/30/whose-sidewiki-are-you-on/</link>
		<comments>http://blogs.law.harvard.edu/doc/2009/09/30/whose-sidewiki-are-you-on/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 16:15:00 +0000</pubDate>
		<dc:creator>Doc Searls</dc:creator>
				<category><![CDATA[Berkman]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Life]]></category>
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		<category><![CDATA[Phil Windley]]></category>
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		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/doc/?p=2128</guid>
		<description><![CDATA[What are we to make of  Sidewiki? Is it, as Phil Windley says, a way to build the purpose-centric Web? Or is it, as Mike Arrington suggests, the latest way to &#8220;deface&#8221; websites?
The arguments here were foreshadowed in the architecture of the Web itself, the essence of which has been lost to history — [...]]]></description>
			<content:encoded><![CDATA[<p>What are we to make of  <a href="http://www.google.com/sidewiki/intl/en/index.html#tbbrand=GZEG">Sidewiki</a>? Is it, as <a href="http://www.windley.com/archives/2009/09/claiming_my_right_to_a_purposecentric_web_sidewiki.shtml">Phil Windley says</a>, a <a href="http://www.windley.com/archives/2009/09/the_forgotten_edge_and_the_purposecentric_web.shtml">way to build the purpose-centric Web</a>? Or is it, as <a href="http://www.techcrunch.com/2009/09/23/google-steps-where-many-have-stumbled-sidewiki/">Mike Arrington suggests</a>, the latest way to &#8220;deface&#8221; websites?</p>
<p>The arguments here were foreshadowed in the architecture of the Web itself, the essence of which has been lost to history — or at least to search engines.</p>
<p>Look up <a href="http://www.google.com/search?q=Wikipedia+Web">Wikipedia+Web</a> on Google and you won&#8217;t find Wikipedia&#8217;s <a href="http://en.wikipedia.org/wiki/World_Wide_Web">World Wide Web entry</a> on the first page of search results. Nor in the first ten pages. The top current result is for <a href="http://en.wikipedia.org/wiki/Web_browser">Web browser</a>. Next is <a href="http://en.wikipedia.org/wiki/Web_2.0">Web 2.0</a>. Except for <a href="http://www.wikipedia.org/">Wikipedia itself</a>, none of the other results on the first page point to a Wikipedia page or one about the Web itself.</p>
<p>This illustrates how far we&#8217;ve grown away from the Web&#8217;s roots as a &#8220;hypertext project&#8221;. In <a href="http://www.w3.org/Proposal.html">Worldwide: Proposal for a Hypertext Project</a>, dated 12 November 1990, <a href="http://www.w3.org/People/Berners-Lee/">Tim Berners-Lee</a> and <a href="http://www.robertcailliau.eu">Robert Callao</a> wrote,</p>
<blockquote><p>Hypertext is a way to link and access information of various kinds as a web of nodes in which the user can browse at will. Potentially, Hypertext provides a single user-interface to many large classes of stored information such as reports, notes, data-bases, computer documentation and on-line systems help&#8230;</p>
<p>&#8230;There is a potential large benefit from the integration of a variety of systems in a way which allows a user to follow links pointing from one piece of information to another one. This forming of a web of information nodes rather than a hierarchical tree or an ordered list is the basic concept behind Hypertext&#8230;</p>
<p>Here we give a short presentation of hypertext.</p>
<p>A program which provides access to the hypertext world we call a browser. When starting a hypertext browser on your workstation, you will first be presented with a hypertext page which is personal to you: your personal notes, if you like. A hypertext page has pieces of text which refer to other texts. Such references are highlighted and can be selected with a mouse (on dumb terminals, they would appear in a numbered list and selection would be done by entering a number)&#8230;</p>
<p>The texts are linked together in a way that one can go from one concept to another to find the information one wants. The network of links is called a web . The web need not be hierarchical, and therefore it is not necessary to &#8220;climb up a tree&#8221; all the way again before you can go down to a different but related subject. The web is also not complete, since it is hard to imagine that all the possible links would be put in by authors. Yet a small number of links is usually sufficient for getting from anywhere to anywhere else in a small number of hops.</p>
<p>The texts are known as nodes. The process of proceeding from node to node is called navigation. Nodes do not need to be on the same machine: links may point across machine boundaries. Having a world wide web implies some solutions must be found for problems such as different access protocols and different node content formats. These issues are addressed by our proposal.</p>
<p>Nodes can in principle also contain non-text information such as diagrams, pictures, sound, animation etc. The term hypermedia is simply the expansion of the hypertext idea to these other media. Where facilities already exist, we aim to allow graphics interchange, but in this project, we concentrate on the universal readership for text, rather than on graphics.</p></blockquote>
<p>Thus was outlined, right at the start, a conflict of interests and perspectives. On one side, the writer of texts and other creators of media goods. On the other side, readers and viewers, browsing. Linking the two is hypertext.</p>
<p>Note that, for Tim and Robert, both hypertext and the browser are user interfaces. Both authors and readers are users. As a writer I include hypertext links. As a reader with a browser I can follow them &#8212; but do much more. And it&#8217;s in that &#8220;more&#8221; category that Sidewiki lives.</p>
<p>As a writer, Sidewiki kinda creeps me out. As <a href="http://twitter.com/davewiner/statuses/4327686413">Dave Winer tweeted</a> to <a href="http://twitter.com/windley">@Windley</a>, <em>What if I don&#8217;t want it on my site? </em>Phil <a href="http://twitter.com/windley/status/4328755957">tweeted back</a>, <em>but it&#8217;s not &#8220;on&#8221; your site. It&#8217;s &#8220;about&#8221; your site &amp; &#8220;on&#8221; the browser. No?</em></p>
<p>Yes, but the browser is a lot bigger than it used to be. It&#8217;s turning into something of an OS.  The lines between the territories of writer and reader, between creator and user, are also getting blurry. Tools for users are growing in power and abundance. So are those for creators, but I&#8217;m not sure the latter are keeping up with the former &#8212; at least not in respect to what can be done with the creators&#8217; work. All due respect for <a href="http://lessig.org/">Lessig</a>, <a href="http://www.free-culture.cc/">Free Culture</a> and <a href="http://remix.lessig.org/">remixing</a>, I want the first sources of my words and images to remain as I created them. Remix all you want. Just don&#8217;t do it inside my pants.</p>
<p>I&#8217;ll grant to Phil and Google that a Google sidebar is outside the scope of my control, and is not in fact inside my pants. But I do feel encroached upon. Maybe when I see Sidewiki in action I won&#8217;t; but for now as a writer I feel a need to make clear where my stuff ends and the rest of the world&#8217;s begins. When you&#8217;re at my site, my domain, my location on the Web, you&#8217;re in my house. My guest, as it were. I have a place here where we can talk, and where you can talk amongst yourselves as well. It&#8217;s the comments section below. If you want to talk about me, or the stuff that I write, do it somewhere else.</p>
<p>This is where I would like to add &#8220;Not in my sidebar.&#8221; Except, as Phil points out, it&#8217;s not my sidebar. It&#8217;s Google&#8217;s. That means it&#8217;s not yours, either. You&#8217;re in Google-ville in that sidebar. The sidewiki is theirs, not yours.</p>
<p>In <a href="http://www.windley.com/archives/2009/09/claiming_my_right_to_a_purposecentric_web_sidewiki.shtml">Claiming My Right to a Purpose-Centric Web: SideWiki</a>, Phil writes,</p>
<blockquote><p>I’m an advocate of the techniques Google is using and more. I believe that people will get more from the Web when client-side tools that manipulate Web sites to the individual’s purpose are widely and freely available. A purpose-centric Web requires client-side management of Web sites. SideWiki is a mild example of this.</p></blockquote>
<p>He adds,</p>
<blockquote><p>The reaction that &#8220;I own this site and you’re defacing it&#8221; is rooted in the location metaphor of the Web. Purpose-centric activities don&#8217;t do away with the idea that Web sites are things that people and organizations own and control. But it’s silly to think of Web sites the same way we do land. I’m not trespassing when I use HTTP to GET the content of a Web page and I’m not defacing that content when I modify it—in my own browser—to more closely fit my purpose.</p></blockquote>
<p>Plus a kind of credo:</p>
<blockquote><p>I claim the right to mash-up, remix, annotate, augment, and otherwise modify Web content for my purposes in my browser using any tool I choose and I extend to everyone else that same privilege.</p></blockquote>
<p>All of which I agree with—provided there are conventions on the creators&#8217; side that give them means for clarifying their original authorship, and maintaining control over that which is undeniably theirs, whether or not it be called a &#8220;domain&#8221;.</p>
<p>For example, early in the history of Web, in the place where publishing, browsing and searching began to meet, a convention by which authors of sites could exclude their pages from search results was developed. The convention is now generally known as the <a href="http://en.wikipedia.org/wiki/Robots_exclusion_standard">Robots Exclusion Standard</a>, and began with <a href="http://en.wikipedia.org/wiki/Robots_exclusion_standard#History">robots.txt</a>. In simple terms, it was (and remains) a way to opt out of appearance in search results.</p>
<p>Is there something robots.txt-like that we could create that would reduce the sense of encroachment that writers feel as Google&#8217;s toolbar presses down from the top, and Sidewiki presses in from the left? (And who-knows-what from Google — or anybody — presses in from the right?)</p>
<p>I don&#8217;t know.</p>
<p>I do know that we need more and better tools in the hands of users — tools that give them independence both from authors like me and intermediaries like Google. That independence can take the form of open protocols (such as SMTP and IMAP, which allow users to do email with or without help from anybody), and it can take the form of substitutable tools and services such as browsers and browser enhancements. Nobody&#8217;s forcing anybody to use Google, Mozilla, any of their products or services, or any of the stuff anybody adds to either. This is a Good Thing.</p>
<p>But we&#8217;re not at the End of Time here, either. There is much left to be built out, especially on the user&#8217;s side. This is the territory where <a href="http://projectvrm.org">VRM</a> (Vendor Relationship Management) lives. It&#8217;s about &#8220;equipping customers to be independent leaders and not just captive followers in their relationships with vendors and other parties on the supply side of the marketplace&#8221;.</p>
<p>I know Phil and friends are building VRM tools at his new company, <a href="http://kynetx.com">Kynetx</a>. I&#8217;ll be keynoting <a href="http://www.windley.com/archives/2009/09/youre_invited_to_kynetx_impact.shtml">Kynetx&#8217; first conference</a> as well, which is on 18-19 November. (<a href="http://kynetximpact.eventbrite.com/">Register here</a>.) Meanwhile there is much more to talk about in the whole area of individual autonomy and control &#8212; and work already underway in many areas, from music to public media to health care &#8212; which is why we&#8217;ll have <a href="http://cyber.law.harvard.edu/projectvrm/VRooM_Boston_2009">VRooM Boston 2009</a> on 12-13 October at Harvard Law School. (<a href="http://vrmeastcoast2009.eventbrite.com/">Register here</a>.)</p>
<p>Lots to talk about. Now, more places to do that as well.</p>
<p>Bonus Links:</p>
<ul>
<li> <a href="http://www.smallpieces.com/">Small Pieces Loosely Joined</a>, which digs deeply into many of the core issues touched upon here &#8212; and embodies in its title an ideal of the Web, which is that no big entities should be controlling it.</li>
<li><a href="http://blog.joeandrieu.com/2009/04/26/introducing-user-driven-services/">User Driven Services</a>, by Joe Andrieu</li>
<li><a href="http://www.mediainfluencer.net/2008/02/vrm-one-pager/">VRM One-Pager</a>, by Adriana Lukas</li>
<li><a href="http://blogs.law.harvard.edu/vrm/2009/04/12/vrm-and-the-four-party-system/">VRM and the Four Party System</a>, by yours truly. Is Sidewiki a fourth party service? Let&#8217;s bring it up at the workshop.</li>
</ul>
<p>[Later...] Lots of excellent comments below. I especially like Chris Berendes&#8217;. Pull quote: <em>I better take the lead in remixing “in my pants”, lest Google do it for me. Not fair, but then the advent of the talkies was horribly unfair to Rudolf Valentino, among other silent film stars.</em></p>
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		<title>On value and valuation</title>
		<link>http://blogs.law.harvard.edu/doc/2009/09/26/on-value-and-valuation/</link>
		<comments>http://blogs.law.harvard.edu/doc/2009/09/26/on-value-and-valuation/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 02:40:17 +0000</pubDate>
		<dc:creator>Doc Searls</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Cluetrain]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Live Web]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[problems]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/doc/2009/09/26/on-value-and-valuation/</guid>
		<description><![CDATA[Over in Fast Company, Tim Beyers nicely threads quotable pearls from Cluetrain&#8217;s four authors, including yours truly, in Twitter&#8217;s Investors Missed the Cluetrain &#8211; Here&#8217;s Why. The context of the story is continued investment in Twitter at a reported $1 billion valuation of the company. (Fast indeed.)
Now that the piece is up, I thought I&#8217;d [...]]]></description>
			<content:encoded><![CDATA[<p>Over in <a href="http://www.fastcompany.com">Fast Company</a>, <a href="http://timbeyers.com/">Tim Beyers</a> nicely threads quotable pearls from <a href="http://cluetrain.com">Cluetrain</a>&#8217;s four authors, including yours truly, in <a href="http://www.fastcompany.com/blog/tim-beyers/socialist/why-twitters-1-billion-investors-missed-cluetrain">Twitter&#8217;s Investors Missed the Cluetrain &#8211; Here&#8217;s Why</a>. The context of the story is continued <a href="http://blog.twitter.com/2009/09/new-twitter-funding.html">investment</a> in Twitter at a reported $1 billion valuation of the company. (Fast indeed.)</p>
<p>Now that the piece is up, I thought I&#8217;d add a few more thoughts of my own.</p>
<p>First, while valuation is unavoidably interesting, value is avoidably important. In other words, it doesn&#8217;t get much respect. Not if it&#8217;s not being sold.</p>
<p>For example, RSS (currently getting <a href="http://www.google.com/search?q=rss">more than 3 billion results</a> on Google). It&#8217;s extremely useful. We would hardly have blogging or online journalism without it. But <a href="http://scripting.com">Dave Winer</a>, to his enormous credit, decided not to make RSS itself a business. Instead he decided to release it into the world so countless uses could be made of it, and countless businesses could be built on top of those uses. He made RSS open infrastructure, just as Linus Torvalds did with Linux, and countless other geeks have done with their own contributions to the virtual lumberyard of free building material we use to make the online world. Open building material is valuable beyond calculation, because it has <i>use value</i> rather than <i>sale value</i>. (<a href="http://www.catb.org/~esr/">Eric Raymond</a> explains the difference <a href="http://www.catb.org/~esr//writings/homesteading/magic-cauldron/ar01s08.html">here</a>.) The leverage of use value on sale value can be very high indeed. Where would Google and Amazon be without Linux and Apache? Where would any of us be without SMTP, IMAP and other email protocols &#8212; or, for that matter, the <a href="http://en.wikipedia.org/wiki/Internet_Protocol_Suite">suite of free and open protocols</a> on which the Net itself runs? </p>
<p>Twitter&#8217;s creators have chosen to make it a commercial form of infrastructure. This is not a bad thing. In terms of investment valuation (especially at this point in time) it&#8217;s a smart thing. But we should not mistake Twitter itself, or even its API, for the kind of true (free and open) infrastructure that comprise the Net and the Web. Nor, for that matter, should we consider Twitter the last word in the category it pioneered and now dominates. At this point in history, Twitter soaks up nearly all the oxygen the microblogging room. Thus there is no widely adopted open infrastructure for <a href="http://en.wikipedia.org/wiki/Micro-blogging">microblogging</a>. (<a href="http://identi.ca/">Identi.ca</a> and the <a href="http://openmicroblogger.org/">OpenMicroBlogger</a> folks have worked hard on that, but adoption so far is relatively small.) </p>
<p>But, given time, something will take. I&#8217;d place a bet Dave&#8217;s <a href="http://rsscloud.org/">RSS Cloud</a>. It&#8217;s live, or real-time. It&#8217;s open infrastructure. And, as <a href="http://www.scripting.com/stories/2009/09/05/rsshasnofailwhale.html">Dave put it here</a>, it has no fail whale. (And now <a href="http://www.scripting.com/stories/2009/09/26/techcrunchIsCloudenabled.html">TechCrunch is Cloud-enabled</a>.)</p>
<p>This relates to Cluetrain in respect to what a market is, and what a market does. Markets by nature are open. They are not &#8220;your choice of captor.&#8221; Cluetrain, at least for me, was a brief against captors, a case for open marketplaces. So, while Twitter may provide means for conversation out the wazoo, it still falls short of what are, for me, more important Cluetrain ideals. I await the fulfillment of those with growing patience.</p>
<p>If you had told me in 1999 that the two hottest names on the Web in 2009 &#8212; Facebook and Twitter &#8212; would both be silos, I&#8217;d have been disappointed. I&#8217;d have figured that by now most folks would understand the infrastructural nature of open code, open protocols, open formats. (For more on those expectations, see <a href="http://commons.oreilly.com/wiki/index.php/Open_Sources_2.0/Beyond_Open_Source:_Collaboration_and_Community/Making_a_New_World">Making a New World</a>, written a few years back but still relevant as ever.)</p>
<p>With time comes perspective. It is helpful to note that the Web as we know it  is barely old enough for high school. (The first popular browser appeared in 1995.) As an environment supporting new forms of business life &#8212; ones thriving in an environment of ubiquitous and cheap worldwide connectivity that each participant is in a position to improve &#8212; we are at a <a href="http://en.wikipedia.org/wiki/Paleozoic">paleozoic</a> stage in which even the innovative companies continue to follow familiar industrial age models of command and control. That&#8217;s why they trap users, customers and whole markets in walled gardens that are value-subtracted <a href="http://en.wikipedia.org/wiki/Simulacrum">simulacra</a> of the whole Net. In the best cases (such as Twitter&#8217;s, Facebook&#8217;s and Apple&#8217;s) they create new markets around new inventions and new ways of doing things, but at the expense of isolation for themselves and all their walled-in dependents. So, even when they embrace (though never completely) openness and other forms of goodness at the engineering level, they remain Old Skool at the corporate level where equally Old Skool investors still place their bets. And, while they speed things up in the early stages &#8212; when they are still new and original &#8212; they slow things down after their walled markets become large enough to become industrial farms, harvesting income from trapped inhabitants.</p>
<p>The longer that walled farming remains a prevailing business practice, the longer the Industrial Age persists in the midst of the one that succeeds it, and the farther we are from arriving at the Net&#8217;s <a href="http://en.wikipedia.org/wiki/Mesozoic">mesozoic</a>: it&#8217;s dinoaur age. That age will be characterized, as it was for sentient reptiles, by greater liberty for individuals and greater autonomy for families, tribes and other groups of individuals. </p>
<p>Many of us have long seen that liberation coming &#8212; and implicit in the nature of the Net itself. <a href="http://cluetrain.com">The Cluetrain Manifesto</a> announced it in early 1999 with &#8220;we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it.&#8221; <a href="http://www.rageboy.com/blogger.html">Chris Locke</a> wrote that, and it galvanized the rest of us by giving voice to the liberating nature of the Net itself. Yes, the Net supports silos, but it is not itself a silo. It provides a base infrastructure for freedom, independence and empowerment. It creates wide open spaces for the social and business constructions we call markets. True, the urge by companies to build walled gardens in these wide open spaces persists undiminished. But in time companies will discover how much more value can be created by contributing to open infrastructure, and by offering original products and services based on that infrastructure, than by trapping customers in closed spaces and operating their own private marketplaces. (As, for example, Apple does with its iTunes store, and other phone makers and companies are now copying. This is very paleozoic stuff.)</p>
<p>We are now caught up in &#8220;social&#8221; everything. Cluetrain&#8217;s opening thesis, &#8220;markets are conversations,&#8221; is often credited for predicting, if not inaugurating, the &#8220;social  web&#8221;. Overlooked in the midst, however, is what I think is a far more important thesis, coined by David Weinberger: &#8220;<a href="http://cluetrain.com/book/hyperorg.html">Hyperlinks subvert hierarchy</a>&#8220;. Ask yourself, <i>How well do links work in Twitter?</i> Better question: <i>What happens when bit.ly goes down &#8212; or out of business?</i> URL shortening needs to be part of the Net&#8217;s infrastructure too. Today it isn&#8217;t. For more on that, look up <a href="http://www.google.com/search?q=dave+winer+url+shortening">Dave Winer and URL shortening</a>: Dave has a history of not being listened to by Google, Twitter and other giants. But he&#8217;s right about URL shortening. And about how Twitter can help de-silo it. Single-source commercial URL shorteners are handy and all, but they weaken hyperlinks by making them vulnerable to the failure of one company, or one authority. I am sure Twitter doesn&#8217;t mean to weaken hyperlinks (but rather strengthen them, in a way), but that&#8217;s what it does by relying on a commercial silo for shortened links. Weakening hyperlinks, at least to me, makes Twitter less valuable, no matter how much investors think it&#8217;s worth on some future stock market.</p>
<p>Dave Winer has long advised, &#8220;Ask not what the Web can do for you, ask what you can do for the Web&#8221;. Answering that generously in the long run will result in maximum value &#8212; and valuations in alignment with a more open and value-producing future.</p>
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		<title>Can&#8217;t make hard boiled soft</title>
		<link>http://blogs.law.harvard.edu/doc/2009/09/18/cant-make-hard-boiled-soft/</link>
		<comments>http://blogs.law.harvard.edu/doc/2009/09/18/cant-make-hard-boiled-soft/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 01:43:45 +0000</pubDate>
		<dc:creator>Doc Searls</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Journalism]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/doc/2009/09/18/cant-make-hard-boiled-soft/</guid>
		<description><![CDATA[That&#8217;s my take-away from Fawn Germer in It&#8217;s the Cynicism That&#8217;ll Kill You. The encompassing lines:



&#160;
So many of my former colleagues who are forced to transition and re-invent actually expected to report for newspapers until the final days of their careers. Change of this magnitude was so unexpected that most are shell-shocked and clueless about [...]]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s my take-away from <a href="http://www.hardwonwisdom.com/uncategorized/fawn-germer/">Fawn Germer</a> in <a href="http://www.hardwonwisdom.com/uncategorized/fawn-germer/">It&#8217;s the Cynicism That&#8217;ll Kill You</a>. The encompassing lines:</p>
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<td><i>So many of my former colleagues who are forced to transition and re-invent actually expected to report for newspapers until the final days of their careers. Change of this magnitude was so unexpected that most are shell-shocked and clueless about what to do next.</i></td>
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<td><i>Unfortunately, most have a handicap that will hold them back at every turn. It is the skepticism that made them good journalists and the cynicism that festered in the newsroom.</i></td>
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<p>Her rap is &#8220;manifesting success&#8221; and &#8220;motivational leadership&#8221;. Hard-asses (including yours truly) can wince at that kind of stuff. But in fact there are more paths than ever these days. True, fewer for old farts (including yours truly) but more than none. Motivational leadership can help, since motivation is required.</p>
<p>This is a liminal time. In-between. The old isn&#8217;t gone (and much of it may never be) and the new isn&#8217;t more than partly here. Meanwhile the disruption of the former by the latter continues unevenly but inevitably. Opportunity in the midst abounds. As do <a href="http://www.reuters.com/article/rbssTechMediaTelecomNews/idUSLB4405920090915">tragedies</a>.</p>
<p>I&#8217;d say more but they&#8217;re about to close the door of the airplane. Meanwhile, kudos to McCarran Airport here in Las Vegas for the free wi-fi. Well done.</p>
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