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So I’m at Micah Sifry’s Politics of the Internet class at the Kennedy School, and risk live-blogging it (taxing my multitasking abilities…)

Some questions in the midst of dialog between Micah (@Mlsif) and the class (#pol-int)…

  • Was there a $trillion “internet dividend” over the old phone system, and was it a cost to the old system?
  • Did the Internet have to happen?
  • Is the IETF‘s “rough consensus and running code” still a prevailing ethos, or methodology?
  • Is it an accident that the rough consensus above is so similar to the #Occupy methods?
  • When you add value, do you also subtract value? (And did I — or David Weinberger and I) actually say that in World of Ends?)
  • Does this new un-owned decentralized medium cause or host culture?
  • How is the Internet used differently in different societies? (Assertion: it’s not monolithic.)
  • What is possible in a world where we assume connectivity?
  • What are the major disruptive effects?
  • What is the essence of the starting point in the early connection of computers? (What is the case for the Net, and how would you make it to, say, a legislator? Or you’re in an elevator with your boss, and you want to make the case against legislating how the internet is structured?)

Topics brought up:

  • Net-heads vs. bell-heads (the Net as its transcendant protocols vs. the Net as a collection of owned and controlled networks)
  • Commercialization
  • Authentic voice
  • Before and after (what if Compuserve and AOL had won?)
  • How can we speak of a giant zero when companies and governments are being “smart” (either through government censorship or carrier limitations, including the urge to bill everything, to pick a couple of examples)

My Linux Journal collection on the topic (from a lookup of “giant zero”):

Well, I wrote down nothing from my own talk, or the Q & A following. But there are clues in the tweet stream (there’s some funky html in the following… no time to fix it, though):

dskok David Skok
 An excellent read re: the battle @dsearls was referring to. I recommend @scrawford‘s @nytimes op-Ed: nytimes.com/2011/12/04/opi… #pol-int
NoreenBowden Noreen Bowden

 @dsearls! #pol-int Death From Above – 1995 essay by John Barlow on future of internet. w2.eff.org/Misc/Publicati…
dskok David Skok

 .@dcsearls reading list: Death from above by John Perry Barlow: w2.eff.org/Misc/Publicati… #pol-int
NoreenBowdenNoreen Bowden
Stanford prof leaves to start online university. allthingsd.com/20120125/watch… #pol-int
dsearls Doc Searls
My live blog from @mlsif‘s #pol-int class: hvrd.me/xd3Iki #politics #internet
NaparstekAaron Naparstek

 Tweet “+1″ if you think @MlSif should slide over 3 feet to his left or right so the classroom projector isn’t shining on his face. #pol-int
dskokDavid Skok

 Listening to @docsearls referring to the Internet Protocol Suite: en.wikipedia.org/wiki/Internet_… #pol-int
NaparstekAaron Naparstek

 ”Anyone can join it and work to improve it.” @Mlsif: Is it a coincidence that #OWS and the Internet are structured so similarly? #pol-int
NaparstekAaron Naparstek

 Testing live classroom Twitter feed @Mlsif‘s new @Kennedy_School course, “The Politics of the Internet.” #pol-int
dsearlsDoc Searls

 Fun to be sitting in on @Mlsif‘s #pol-int class, described here: hvrd.me/w3hCbI
 MlsifMicah Sifry
I hadn’t realized up til now just how much the IETF and its working groups resemble Occupy Wall St and its working groups. #pol-int

Enjoyed it. The class will be blogging. Look forward to reading those too.

Marcel Bullinga is a Dutch futurist and author of Welcome to the Future Cloud. Today I got pointed on Twitter to a Q&A with Bullinga by Aaron Saenz at SingularityHub. Interesting stuff. An excerpt:

SH: Welcome to the Future Cloud seems to be very supportive of intellectual property (IP) rights and digital rights managements (DRM). Are IP and DRM necessary to the development of a healthy future?

MB: Yes and no. The trend is twofold. We will have ironclad ways to protect our data, our virtual sources and our identities. We will wrap our virtual belongings with what I call a Cloud Seal. A seal that contains the ownership and the Terms of Use of your data. This goes way beyond something as simple and as easy-to-cheat thing as DRM.

On the other hand, more and more, we do not need control over our creations and we do not need IP protection, because we let go — voluntarily. We find other ways to earn money. Think of the startup musician who gives away his music for free in order to get his fans to visit a live concert.

The point is, in the future cloud, we need to have the choice. The choice to trade privacy for services, the choice to sell privacy for money, the choice to buy your privacy. The choice to control or to let go. For that , we need this personal dashboard. Without it, the Cloud is a new disaster.

Control over our virtual life wasn’t that important in the past. Until now, virtual life was more of a toy thing. In the next few years, virtual identity is becoming a life vest. Therefore, it is getting more and more important that we actually own our identities and our data. Right now, we do not own them. Google and Facebook do, plus all the company sites we are subscribed to. We must change this, or the future will turn into a privacy nightmare.

The dashboard turns the world upside down. It creates a bridge between any organization and you. You grant companies access to your dashboard and you control what they do with your data. Not the other way around, as is now. From the hundreds of “myvodafone” and “mygovernment” and so on into the single “mydashboard”.

This is right up many VRM alleys. One’s virtual cloud sounds a lot to me like what Phil Windley has been talking and writing about lately, calling it both a personal cloud and a personal event network (though more of the latter). In his latest blog post, Phil dives into the real-world example of “delivering flowers in a distributed event system” in which all parties are both autonomous yet interconnected in ways that the autonomous parties control. In other words, it happens inside nobody’s silo, and between each party’s cloud. A sample:


flowershop pen

In the preceding diagram, there isn’t one event system that manages the interactions between the shops and the drivers. Rather, each driver has their own personal event network, each shop has their own personal event network, and the guild has one too. The interactions aren’t simply events raised within a single event network, but rather events raised between the networks of each participant. I’ve shown some of the apps that drivers, shops, and the guilds have installed on their personal event networks, but they would each be individually managed and configured. In fact, it’s reasonable to assume that different drivers or shops might use different apps for the same purpose as long as they understood the events.

Phil concludes,

Overall, this example isn’t terribly different from the fourth-party ecommerce example I wrote about last June except that example featured hardwired connections between the shopper and the merchant rulesets. In contrast, this example uses the idea of event subscription to link merchants and customers. Event subscription takes the fourth-party example from a nice little demonstration to a conception of how VRM could work in the real-world. The diagram shown above can be partitioned to illustrate this:

flowershop partiesTogether with our ideas about how notification occurs and how personal data can be managed in personal event networks, event subscription creates a powerful system for enabling a completely new kind of interaction between vendors and customers (note that in this example, the flowershop is the customer who is negotiating for and buying delivery services from the drivers).

Now back to the Marcel Bullinga Q&A:

SH: Which technology (or branch of science) do you feel will have the biggest impact in the next fifteen years? Who do you see as the leader in the development of that technology?

MB: My pick: a small startup called Qyi.com. It is the closest thing to my vision of a personal dashboard that I have discovered so far. I met the owner, Marcel van Galen, and he convinced me that in his business model the individual owner will stay in control. This will sweep aside the Google and Facebook attitude of “company owning”. It is vital, by the way, that neither Google nor Facebook will ever buy Qyi. That is a major threat to innovation in general: big companies buying startups. It is the surest way to kill them. It makes the startup owner a millionaire and humanity a beggar.

I am sure “Qyi” is a typo, and that Marcel means Qiy, which is indeed cool. Check ‘em out.
I wanted to point out all this stuff (including the Qiy typo) in a comment on SingularityHub, but it appeared (to me at least) that one could only do that being a member (and I couldn’t see where one signed up) or by logging in through Facebook. I hate doing anything through Facebook, but I tried — and ended up being sent to the top of the page, centered on this:

I can parse some of that, but mostly I don’t want to deal with any of it. In any case, my trying to make a comment with the help of a Facebook ID was a fail.

This kind of minor ordeal (the comment gauntlet, even if one succeeds with it) is just one bit of evidence for how lame the commercial Web still is (on the whole — not blaming SingularityHub alone here), how much we remain stuck in the calf-cow world of client-server, and why we will remain stuck until making comments is as simple as creating an event that we control and other autonomous peers respect in a useful way.

In any case, that future is not far off. We’re making it today.

Today I’m in solidarity with Web publishers everywhere joining the fight against new laws that are bad for business — and everything else — on the Internet.

I made my case in If you hate big government, fight SOPA. A vigorous dialog followed in the comments under that. Here’s the opening paragraph:

Nobody who opposes Big Government and favors degregulation should favor the Stop Online Piracy Act, better known as SOPA, or H.R. 3261. It’s a big new can of worms that will cripple use of the Net, slow innovation on it, clog the courts with lawsuits, employ litigators in perpetuity and deliver copyright maximalists in the “content” business a hollow victory for the ages.

I also said this:

SOPA is a test for principle for members of Congress. If you wish to save the Internet, vote against it. If you wish to fight Big Government, vote against it. If you wish to protect friends in the “content” production and distribution business at extreme cost to every other business in the world, vote for it. If you care more about a few businesses you can name and nothing about all the rest of them — which will be whiplashed by the unintended consequences of a bill that limits what can be done on the Internet while not comprehending the Internet at all — vote for it.

This is the pro-business case. There are other cases, but I don’t see many people making the pure business one, so that’s why I took the business angle.

The best summary case I’ve read since then is this one from the EFF.

The best detailed legal case (for and against) is A close look at the Stop Online Piracy Act bill, by Jonathan @Zittrain. The original, from early December, is here.

Not finally, here are a pile of links from Zemanta:

Oh, and the U.S. Supreme Court just make it cool for any former copyright holder to pull their free’d works out of the public domain. The vote was 6-2, with Kagan recused and Breyer and Alito dissenting. Lyle Denniston in the SCOTUS blog:

In a historic ruling on Congress’s power to give authors and composers monopoly power over their creations, the Supreme Court on Tuesday broadly upheld the national legislature’s authority to withdraw works from the public domain and put them back under a copyright shield.   While the ruling at several points stressed that it was a narrow embrace of Congress’s authority simply to harmonize U.S. law with the practice of other nations, the decision’s treatment of works that had entered the public domain in the U.S. was a far more sweeping outcome.

No one, the Court said flatly, obtains any personal right under the Constitution to copy or perform a work just because it has come out from under earlier copyright protection, so no one can object if copyright is later restored.  Any legal rights that exist belong only to the author or composer, the ruling said.  If anyone wants to resume the use or performance of a work after it regains copyright, they must pay for the privilege, the decision made clear.

IMHO, the U.S. has become devoutly propertarian, even at the expense of opportunity to create fresh property from borrowed and remixed works in the public domain. One more way the public domain, and its friendliness to markets, is widely misunderstood.

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Nobody who opposes Big Government and favors degregulation should favor the Stop Online Piracy Act, better known as SOPA, or H.R. 3261. It’s a big new can of worms that will cripple use of the Net, slow innovation on it, clog the courts with lawsuits, employ litigators in perpetuity and deliver copyright maximalists in the “content” business a hollow victory for the ages.

A few years back, a former government official confidentially issued a warning to a small group I was part of, which favored some kind of lawmaking around technology. While this isn’t a verbatim quote, it’s pretty close, because it has been burned in my mind ever since: “In the course of my work I have met with nearly every member of Congress. And I can tell you that, with only a handful of exceptions, there are two things none of them understand. One is economics and the other is technology. Now proceed.”

Know-nothing lawmakers are doing exactly that with SOPA. As Joshua Kopstein says, Dear Congress, It’s No Longer OK To Not Know How The Internet Works.

SOPA is a test for principle for members of Congress. If you wish to save the Internet, vote against it. If you wish to fight Big Government, vote against it. If you wish to protect friends in the “content” production and distribution business at extreme cost to every other business in the world, vote for it. If you care more about a few businesses you can name and nothing about all the rest of them — which will be whiplashed by the unintended consequences of a bill that limits what can be done on the Internet while not comprehending the Internet at all, vote for it.

Rivers of ink and oceans of pixels have been spilled by others on this subject, so I’ll confine my case to a single section of the bill:

SEC. 103. MARKET-BASED SYSTEM TO PROTECT U.S. CUS- TOMERS AND PREVENT U.S. FUNDING OF SITES DEDICATED TO THEFT OF U.S. PROPERTY.

(I tried copying and pasting the whole section here, but it’s a @#$%^& .pdf, a proprietary format that has been Web-hostile from the start, but beloved of the “content” folks, as well as Congress and lawyers in general. If somebody can find us a .html or a .txt version, please let me know.)

There is nothing “market-based” about this section of the bill. “Market-based” is a paint job on more regulation, more restriction, more bureaucracy, more federal meddling, more litigation. Weighing in at nearly 17,000 words, is not only clueless about the nature of the Net and the Web, mischaracterizing both from front to back, but features the word “plaintiff” 100 or more times (I lost count). Oh, and lots of new work for this bureaucrat:

INTELLECTUAL PROPERTY ENFORCEMENT COORDINATOR.—The term ‘‘Intellectual Property Enforcement Coordinator’’ means the Intellectual Property Enforcement Coordinator appointed under section 301 of the Prioritizing Resources and Organization for Intellectual Property Act of 2008 (154 U.S.C. 8111)

Yes, it exists.

We don’t need SOPA. What we do need is for Congress — along with lawmakers and regulators everywhere, right down to public utilities commissions and town councils — to at least begin to understand what the Internet is, and what it does for everybody, before it starts making laws protecting one business at the expense of all the rest.

If you want to see who is behind SOPA, just follow the money.

A couple days ago, David Weinberger told me Jimmy Wales was mulling the wisdom of shutting off Wikipedia for a day.  David blogged about it. So did Cory Doctorow. Later Torrent Freak spilled the beans as well. For some perspective on this, consider these two facts: 1) Jimbo is an economic Libertarian—about as pro-business and pro-”market-based” as you can get; and 2) Wikipedia remains the only search result for anything that consistently rises above the tide of gimmickry that has corrupted the commercial Web and buried more and more “organic” (non-commercial) results under an avalanche of promotional jive.

Julian Sanchez of the Cato Institute presents a solid Libertarian case against SOPA on YouTube. If it passes, he says, “the only difference between the U.S. and China is what’s on the blacklist.”

Sure, “piracy” is a problem. So are a zillion other afflictions you can name. New laws — especially ones that are written by regulatory captives and feared by real businesses in the marketplace — are not a solution. They compound the problem they purport to solve and cause untold new problems as unintended but certain consequences. Any conservative worthy of the label should be dead-set against SOPA.

Futhter reading, compiled mostly by Zemanta:

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By design, the Internet supports everything you can do with it. As deployed, it is no more capable than the infrastructures that carry it. Here in the U.S. most of the infrastructures that carry the Internet are owned by telephone and cable companies. Those companies are not only in a position to limit use of the Internet for purposes other than those they favor, but to reduce the Net itself to something less, called “broadband.” In fact, they’ve been working hard on both.

We’ll talk about broadband shortly. But first let’s look at the clobbering the Internet took last week when Verizon, the only large provider of fiber optic Internet connections to homes in the U.S., put an end to expansion of FiOS, their fiber-to-the-home telephone, Internet and cable TV system.

This matters hugely, because the connections with the greatest data-carrying capacities are fiber optic ones. In terms of raw capacity, cable TV and copper telephone lines can’t compete. But then, they don’t need to compete if fiber is off the table as a competitor. That’s what Verizon just did.

In speedtestVerizon ends satellite deal, FiOS expansion as it partners with cable, Cecelia Kang reports in the Washington Post that the telco giant “will stop its buildout of FiOS television and Internet services in the next couple years.”

When a company says they plan to stop growing a business, they mean they have given up on it. (Hey, what business, especially a big one, doesn’t want to grow?) It’s also often a sign that the business is for sale, in this case probably to competitors in the cable business. Clues in that direction come from Cecelia’s following sentence: “The moves come as Verizon Wireless forges a new partnership with cable giants to cross-market phone, video, Internet and cellular services.” In that piece, she says “Verizon will pay $3.6 billion to Comcast, Time Warner and Bright House Networks to use a swath of cellphone airwaves that the cable giants own but do not use.”

At the business +/vs. business level, here’s how it sorts out (to me, at least):

  1. Verizon was never a cable TV company, and didn’t do a good-enough job at that with FiOS. Straight-up, it should have beaten the crap out of all its cable competitors, just based on superior video and a much higher channel count, thanks to fiber’s much higher data capacity. But Comcast and the others — even Dish Network and DirectTV — were better at the cable game. But Verizon is king of the hill in cellular wireless, with the best coverage and service in most cities. (See the latest Consumer Reports for details.) A lot of what used to be TV is moving to wireless, both over cellular connections and wi-fi. In cellular, Verizon holds aces.
  2. Cable has no cellular wireless business, and its auction winnings for spectrum haven’t yet yet paid off. But the spectrum is worth money to rent out, in ways that get cable into the cellular wireless business, so they can now sell “quadruple play” — cable TV, landline phone, Internet (increasingly called “broadband”… more about that below) and cellular.
  3. Verizon (along with cable, satellite, Apple, Google, Microsoft, Amazon and everybody else) wants to be in the “content distribution” game, which is the future of television, publishing and every other business the Internet has both threatened and transformed.
  4. For the most popular technically demanding “content” — video — 100Mbps downstream is enough. You don’t need fiber for that. Cable can do the job well enough. For DVD-quality video (such as Netflix and TV from Google and Apple) it already is.
  5. TV is body-snatching personal computing, and it’s good to get in on progress there. Take a look at all the cheap screens you can buy now at Cosco and Staples. Their default dimensions are 1920 x 1080: the native resolution of HDTV.
  6. As an informal quid pro quo with the cable companies, Verizon agreed to halt FiOS expansion. Don’t be surprised to see Verizon’s whole FiOS business leased or sold off to a cable competitor in the next few months or years. We’ll all be better off if it gets sold to Google or Apple, but that’s unlikely to happen.

The deal sucks for everything and everybody outside the content distro business, including the rest of the Internet. The sum of the lost or prevented business (and social benefits as well) is incalculable. But nobody seems to be counting. We’re just boiling frogs here.

As of today, your chance of getting fiber to your home is zero, unless you are lucky enough to live in LafayetteChatanoogaPulaski, or one of too-few other places where public and private interests align long enough for fiber service to get built out before brutal opposition by phone and cable companies prevents it — mostly by lobbying up state regulations making build-out difficult or impossible for entities other than phone and cable companies that aren’t going to bother building what they’ve already prevented anyway.

The appetite for fiber is there. We chose to rent our place here near Boston because the street is served by FiOS. (Also RCN, a weaker fiber competitor.) Many businesses see places like the towns listed above as port cities on the Internet’s sea of bits.  The speedtest above is typical of what we get from FiOS, which offers speeds up to 150Mbps down and 50Mbps up. Fiber’s native capacity is actually much higher, which is why Chatanooga offers up to 1Gbps, as will Google’s new project in Kansas City. If you live in one of fourteen Utah cities fibered up by Utopia, you have a choice of providers of 100Mbps symmetrical service that will cost you less than what I pay ($70/mo) for my 25Mbps from Verizon.

Last I heard, the fastest cable offering in the upstream direction was 12Mbps. Cox, our cable provider in Santa Barbara, gives us about 25Mbps down, but only 4Mbps up. Last time I talked to them (in June 2009), their plan was to deliver up to 100Mbps down eventually, but still only about 5Mbps up. That’s competitive as long as all you want is “content delivery.” But what about when you want to live “in the cloud,” and all your data is elsewhere? In the long run you’ll need a lot more upstream as well as downstream capacity for that. Internet service optimized for media delivery (where TV especially wants to go) won’t cut it. But then, most people aren’t looking at that. They’re looking at TV on their iPads over broadband, and thinking that’s way cool enough.

So here we are, smack up against what John Perry Barlow warned us about in Death From Above, way back in early 1995. There he wrote, “The cable companies and Baby Bells have a model for developing the next phase of telecom infrastructure which, were it applied to the design of physical superhighways, would have us building them with about five thousand lanes in one direction and one lane in the other.”

Internet speeds over cable aren’t that lopsided, but they are that biased. And the name for that bias is broadband. So let’s look at the difference between the Internet and broadband, because that difference matters.

While the Internet is often called a “network of networks,” what defines the “network of” is a suite of protocols and standards that transcend individual networks and give the whole a single and coherent way of working. Broadband is an old telecommunications term which, as Wikipedia puts it, “became popularized through the 1990s as a vague marketing term for Internet access.”

The Internet’s protocols are NEA:

  • Nobody owns them.*
  • Everybody can use them, and
  • Anybody can improve them.

Like the periodic table, the Net’s protocols occur in nature — in this case a human one — which is why the Net’s founding capacities can be limitless in size and scope.

For business this means the Net and the Web (which is an application on the Net) are building materials with leverage as boundless as those of hydrogen, copper, oxygen, iron and other real-world elements, but without the scarcity. This is why the Net’s open protocols and standards support $trillions in business without making a dime for themselves, and without promoting the wealth-inducing facts of the matter.

We call these kinds of leverage “because effects“: you make money because of them, rather than with them.

But, since the Internet is not out to make money for itself, it is easily dismissed either as passé, or as having little or no business value. This is what George Colony of Forrester Research did in his recent speech at LeWeb, where he spoke about “the death of the Web,” and why I followed up with Be careful what you call dead. Although I’m sure he didn’t mean it that way, George’s speech was a win for the forces out to subordinate the Internet and the Web to their own parochial businesses and business models.

Right now most of us are unaware that this is going on, and fail to see the risk it presents for everybody who depends on a capacious Internet for future growth and prosperity.

The phone and cable operators are not working alone to limit the Net’s because effects. At this point their allies include lawmakers, regulators, and professional organizations like the International Telecommunications Union (ITU).

A subtle and pernicious part of that campaign has been an effort to shift the nobody-owns-it Internet conversation to one about “broadband,” which is something the operators own and rent out. Governments are enlisted in this campaign, and now so are the rest of us. (I’ve used the term “broadband” plenty myself, for example, here.) I began to get hip to this trick in the Summer of 2010, at a conference where a spokesman for the International Telecommunications Union (ITU) gave a talk about the goodness of broadband without once uttering the word “Internet.” Recently the ITU has been further sanitizing this rhetorical body-snatch by talking up broadband as a “basic human right”.

Bob Frankston (co-father of spreadsheet software and much more) has been on this case at least since 2009, when he wrote The Broadband Internet? One sample: “Today we are used to the ‘broadband’ Internet in which we achieve connectivity despite the services and twisting passages our connections travel.” Bob’s preference is that we look to maximize connectivity, rather than to increase our dependency on carriers with more interest in maintaining telephony and cable TV service and billing models than in maximizing all the other businesses and business models the Net’s founding protocols were built to support.

The division is between what communications wonks crudely characterize as “net-heads” and “bell-heads.” Think of conflict as one betwee any and only. Net-heads want the Net to support anything. Bell-heads want communications systems optimized only for the businesses they prefer — namely, their own — and to avoid even talking about the Internet. (Bell-heads have never been comfortable with the Net, because it was not made to bill. TV and telephony are easy to bill, and so is “content” in general. Thanks to Apple’s and Google’s pioneering work —mostly in league with the operators — so now are apps.)

To see how sharp this distinction is, read The New Digital Divide, by Susan Crawford, an alpha net-head, in The New York Times. Nowhere in the piece does she use the word “broadband.” She does, however, use the word “Internet” twenty-six times. In his letter to the editor responding to Susan’s piece, Verizon CEO and alpha bell-head Ivan B. Seidenberg uses the term “broadband” six times and  ”Internet” just once, and only because he can’t say “The 2011 World Economic Forum global survey ranks the United States first in Internet competition” without it. (One wonders if the U.S. will continue to rank first, now that Verizon has given up on FiOS build-out.)

At this point the only entities still trying to bring fiber to your home are Google in Kansas City, brave small operators such as Vermont’s ECFiber.net and some scattered municipalities. Helping where fiber can’t make it (and, in many cases, where broadband can’t either) are Wireless Internet Service Providers, or WISPs. Here’s hoping that these net-headed entities can prove that a wide open and supportive infrastructure for the Internet will do more for business and society than “broadband” alone can provide.

Here are Zemanta‘s related links:


* Technically, nobody restricts use based on ownership. The Ethernet protocol, for example, succeeded where IBM’s Token Ring and other purely proprietary alternaties failed, because Intel, Digital and Xerox, which owned Ethernet’s patents, chose to to make Ethernet open. There were no restrictions on how hardware manufacturers (who deployed Ethernet) could implement it.

In The Web is on life support: Forrester Research, Marketwatch reports on a speech titled “Three Social Thunderstorms,” by Forrester CEO George Colony at LeWeb. Sourcing both the Marketwatch report and George’s slides, this appears to be what he said*…

Thunderstorm One is “The Death of the Web.” Marketwatch:

Colony said that several models of thinking about the Web/Internet space are dead or outmoded.

Colony distinguished between the Web, which he said is a software architecture, and the Internet, which is a larger organizing framework.

He said technology is migrating away from the PC/Desktop model, as well as what he called the Web cloud.

Thunderstorm Two is “Social Saturation.” George’s slide:

  • Yes, we are in a bubble…for social startups
  • We are moving to a post social (POSO) world
  • POSO startups will dominate

Marketwatch again:

Colony asked LeWeb attendees to consider “what we will hold in our hands 5 years from now.”

Forrester Research thinks the answer to that question is the so-called App Internet, which offers a “faster, simpler and better Internet experience.”

The App Internet market is worth $2.2 billion, according to Forrester Research.

And decision makers at 41% of companies are now moving away from Web-based software toward the App Internet, Colony said…

He also said that adoption of social media in urban areas was now extremely high and “running out of hours and people.”

Declaring, in effect, that we are socially saturated.

That means “we are in a bubble,” he said, adding that a post-social world was on its way that would “sweep away some of the nonsense like Foursquare.

Thunderstorm Three is “Enterprise.” George’s summary slides:

What enterprise means

  • Beyond Sharepoint…lies the next wave of social opportunity
  • A rich and growing professional service market emerges
  • A major test of marketing and BT collaboration

When the skies clear…

  • A new social platform – App Internet
  • New social players – POSO
  • New social opportunities – Enterprise
  • Social will thrive, but in an evolved form

Declaring things dead is always an attention-grabber, and George grabbed a lot with this one, as you can see from the links below. Forrester’s market (and George’s primary audience), however, is the enterprise. For that audience George is right to call for thinking beyond today’s Web and social strategies, and to develop app-based ones. But calling the Web dead along the way has the effect of a red herring, diverting attention away from real risks both to the Net and to the Web — risks that extend to enterprises as well, and that all of us (including Forrester) should also be caring about. More about those in my next post.

Meanwhile, here are Zemanta‘s related articles:


Fred Wilson has since put up Sunday Debate: Is Social Peaking?, which includes George’s full speech. Watch it and compare with what I was able to glean above from the Marketwatch report and George’s slides, which were all I had to go by at the time. That alone is a lesson in the insufficiencies of all sources other than one’s own direct witness.

Now let’s look at what George says abut the “death of the Web,” and about the larger topic of “the network.”

Starting at 3:10 George says “Yes, the network is improving in power, but not at the same speed as processing and storage.” And, “If you had to build an architecture based only around the network — move all your bits to the network — you would be wasting over time all this extraordinary processing power and storage.” As an example of how the network is moving slowly, he cites the slow uptake of 4G mobile data in Europe. Other nuggets:

  • The periphery of the network is becoming ever more intelligent.” (that is, “what we hold in our hands” e.g. the iPad.)
  • (I’ll add more when I have time. Other stuff has jumped in the way.)

What matters here is the reason why the network is growing slower than either processing or storage: because it’s trapped inside what Bob Frankston calls The Regulatorium, which is the collusive space co-occupied by the phone and cable operators and their regulatory captives. While we might be impressed that our downstream speeds from Comcast have gone from 3Mbps to 50Mbps, that progress masks the limits that all the carriers put on forward Internet growth, and connectivity in general. For more on that, go to my next post, Broadband vs. Internet.

Tossed TVsI’m sitting in a medical office (routine stuff) where a number of people, myself included, are doing our best to ignore the flat TV screen on the wall. Most of us are reading magazines, using our phones or tablets, or (in one case — mine) working on a laptop.

When I arrived around 8am, I found the flat screen interesting, because it was showing a radio show I like: Dennis & Callahan, of WEEI. While most sports talk shows sound like human beer cans yelling at each other, D&C is always thoughtful and informative, even (or especially) when it veers off the sports groove, as it often does. I’d never seen John Dennis or Gerry Callahan before, so it was interesting to see them at work. I also like their long 8am conversation with Boomer Esiason every Monday during the NFL season. So digging all that was cool. Then, at 9am, when the show ended, the first of a series of half-hour-long ads began to run. Says here on the NESN schedule page that “paid programming” will continue until noon. Nobody in the room is watching. It wouldn’t be a stretch to say that most of them find the non-stop pitches annoying.

NESN is the New England Sports Network. I’d never seen it before, except maybe in a bar or another place like this one. Nothing I’ve seen so far this morning would make me want to see it again. (I’m still in the Waiting Room, waiting.) While it was nice seeing D&C, I don’t need a TV for that. And, while “paid programming” fills the time between D&C and sports news later in the day, it’s otherwise one big value-subtract for everybody but the station and the advertiser (and, I suppose the people who buy the crap being advertised — currently some kind of electronic “Amish fireplace.”). But then, so might be pretty much everything else on TV that isn’t news or sports you can’t get anywhere else.

That’s being unfair, of course. There is plenty of worthwhile stuff on TV. Talent shows. Sit-coms. Dramas and comedies. Even some reality shows. (I know people who love “Dancing With the Stars.”) My point is that none of it needs to be on TV, because today TV = Cable, and only Cable needs Cable. What we call “channels” and “networks” are just sources of programs, most of which are just files or streams that can be stored as files. We have the Net for that now.

Programs should be made available to pay for and watch on an a la carte basis, or as part of subscription packages that make sense to viewers. Apple does some of that, but most of the programs are too expensive at this point.

Sure, NBC, ABC, TNT, AMC and the rest of them have “brands” as sources of programs. But why should they be stuffed inside so much packing material, like D&C gets stuffed between “paid programming” nobody watches? Why not buy what’s worth more than $zero at prices that also exceed $zero, without also buying all the pure crap that serves as filler?

Mostly because the flywheels of Business As Usual in TV are enormous, and are sustained by FCC regulations for over-the-air, Cable and Satellite (a variety of Cable) that remain anchored in the nearly-vanished Antenna Age. (Speaking of which, there is an excellent exhibition called TV in the Antenna Age, in Terminal 3 at SFO. Check it out if you’re flying United in or out of there.)

Conveniently, all Cable companies offer Internet service as well. TV on the Net they call “over the top.” But in the long run, “over the top” will be the whole thing. The writing is already on the wall. Progress toward the inevitable is slow, but we can see how it ends. What used to be TV will just be files and streams, some of which we’ll pay for, and some of which will be free. Meanwhile, more of the usual crap will just be ignored.

[Later...] Brett (below) makes a good point about the high efficiency of broadcast (cable) for streaming. I should add that cable broadcast as a way of delivering video will make sense for a long time. But the business and technical model as it stands is obsolete and out of alignment with the marketplace. “TV” will become as obsolete as telegraphy. Video will never be.

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When we say “social” these days, we mostly mean the sites and services of Facebook, Twitter, LinkedIn, Foursquare and other commercial entities. Not talking on the phone or in person. Not meeting at a café. Not blogging, or emailing or even texting. Those things are all retro and passé. Worse, they’re not what marketers get high off of these days. Meaning they’re outside the Big Data ecosystem, most of which is devoted to improving the vast business of guesswork we call advertising, flowing outward increasingly through digital media.

The marketplace where all the Big Bux are being spent these day is not the public one where culture is made and goods are bought and sold. It’s the marketing marketplace.

Go to SelectOut.org. See who and what is tracking you right now. Chances are it’s more than a few of the hundreds of companies listed here. The market they’re in is putting better crosshairs on your back and your wallet. Not the one where you live and you shop.

Their market is in selling your ass to advertisers. So is Twitter’s, for that matter. It’s not serving you as a customer. You are a consumer. Your job is to consume “content,” and hopefully every once in awhile also click on stuff you might buy. That’s it. Yes, it’s a trade-off, but it’s not a very conscious one, and it’s not very “social,” either. Not when you don’t really know the company, or have a relationship with human beings there. Ever tried to call customer service at Facebook? Or hell, at Google? They don’t do that. They don’t want to get personal with you, even if they give you free personal services. Again, you’re not the customer. You’re inventory.

What’s missing here is real innovation in the real marketplace. (Besides what’s going on in VRM, of course.)

This became clear to me yesterday when John Wilbanks mentioned an amazing idea he had posted recently, titled Consumption Offsets and Sustainable Loyalty Cards. Here are the key paragraphs:

I had two ideas today. One is that if we can trade emissions at a corporate level, we should be able to trade consumption. So if we can track consumption of goods, and the sustainability of those goods, we have the rudiments of a market for consumption. So why not offer (wealthy, western, northern) people the chance to pay extra for an offset for their iPad like they do with their plane ticket?

My other idea was based on the ever present loyalty cards for grocery stores, pharmacies, and even cupcake shops in the US. You give away your personal data in return for lower prices (although I often use the algorithm of [local area code of store] + 867-5309). Why not something similar for sustainable goods? Either you pay the full price, or you pony up your data to save the world. Also you get a sticker to put on your computer to show how much better you are than other people – and that’s big, because being proud of being a sustainable consumer is currently, and unfortunately, densely tied to being one.

Both here and in conversation, John posed an interesting question: If personal data really is an “asset class,” as the World Economic Forum says it is, shouldn’t we be able to sell it? Or to make it fungible in some other way?

John’s second idea raises two interesting questions:

  • Who would buy your personal data?
  • What would they use it for?

Especially when, right now, lots of companies you don’t know (and a few you do) are getting that data for free. Would they pay more than nothing for it? If not, is it possible that it really is worth nothing?

When I ask questions like the two above, the answer I usually get is marketers and marketing. Some of the data you shed in the course of surfing and shopping helps sellers remember and serve you. Amazon always comes up as a canonical example. But even there Amazon is often suggesting books I’ve already bought or would hardly be interested in. Grocery stores, meanwhile, mostly use my shopping data to push coupons for stuff I bought once and might never buy again. The whole loyalty card game is one reason we do most of our grocery shopping at Trader Joe’s, which doesn’t bother with any gimmicks, and gives great service as well.

Here’s where I’m going with this: The marketplace that matters is the primary one where we live and work and shop. Not the secondary one where people we don’t know are sniffing our digital butts to see what we’ve consumed and might want to consume instead (or again).

I’m about to lead a session at the Social Business Jam, on Seamless Integration of Social. In the spirit of Dave Winer’s bailing from Facebook today, I’d like to suggest that we look at how social works in real markets, and why we keep mistaking closed private markets on the Web for real ones.

For evidence of how far off base we are, here’s Zemanta‘s list of articles related to what I’ve been writing about here:

Related articles

And, as a small counterweight to that dollarfall of investment and buzz, A Sense of Bewronging.

See ya at the jam.

I need help debugging this.

word bugThe image on the left is a screenshot of Word 2011 bug effects that are standing in the path of a book am finishing. If you click on it you’ll go to a larger image with mouse-over notes explaining the problem, which I’ll detail here in slightly greater length.

While the Print view looks fine, and clicking on any text shows the correct style in the Styles toolbox, the Outline view has big problems. Lines of normal text, regardless of formatting, show up in the Outline view as Level 1. They also show up as Level 1 or 2 in the Document Map Pane sidebar, which is the pane on the left.

“The Comity of the Commons” is Heading 2. So is “Agency,” though it shows up as something between Level 2 and 3. The other items flush-left are all normal text that Word has elevated to Heading 1, even though they are not.

I use this pane to navigate around the book, which is close to 300 pages and over 80,000 words. Having so many illegitimate Heading 1′s and Heading 2′s makes navigating nearly impossible using the Document Map Pane sidebar.

I can very temporarily fix the problem by clicking on the line of text incorrectly seen by word as Heading 1 or 2, clearing the formatting, and re-formatting it if necessary. But that takes me about an hour each time this happens, and it’s a huge PITA. And then it goes back to this state anyway.

Word’s AutoRecovery works rarely, and when it does, the AutoRecovered file has the same problem. FWIW, I don’t use any fancy formatting, instead relying on Word’s own default Headings and other styles.

Bonus problem: If I view and save in Outline view, ALL TEXT gets turned into Level 1, and the document is hosed. I just have to go back to the last good copy.

I have wasted my time on the phone already with Microsoft support, which was useless.

I have invested some time with Craig Burton on the phone. He opened one of my screwed-up book drafts in his Windows version of Word 2011, and the doc was screwed up in exactly the same way.

So the docs (.docx) are being screwed up, somehow. It’s not a display issue. It’s embedded in the file itself. And unscrewing the problem doesn’t help, because the file screws up again anyway. The document doesn’t appear to be screwed in Print view; but in Outline view, and in the Document View Pane sidebar, it is screwed. So, as it’s going now, I’ll be turning in a document that can only be used in Print view.

Any clues or help you can provide would be greatly appreciated. And please don’t tell me not to use Word. I wish I didn’t have to; but it’s a requirement if I want to get this book finished and in.

Thanks in advance for any help you can give.

[Later...] Autoflowering, below, gave me an answer I tried before — saving the file as a .doc instead of a .docx — and seeing if that worked. It didn’t the first time, but it did this time, and has been working for more than a day now. I’m not convinced that the file isn’t still corrupted in some way, but it seems to work fine. So, thanks to everybody for your help.

Rochester, Vermont

My favorite town in Vermont is Rochester. I like to stop there going both ways while driving my kid to summer camp, which means I do that up to four times per summer. It’s one of those postcard-perfect places, rich in history, gracing a lush valley along the White River, deep in the Green Mountains, with a park and a bandstand, pretty white churches and charm to the brim.

My last stop there was on August 20, when I shot the picture above in the front yard of Sandy’s Books & Bakery, after having lunch in the Rochester Cafe across the street. Not shown are the 200+ cyclists (motor and pedal) who had just come through town on the Last Mile Ride to raise funds for the Gifford Medical Center‘s end-of-life care.

After Hurricane Irene came through, one might have wondered if Rochester itself might need the Center’s services. Rochester was one of more than a dozen Vermont towns that were isolated when all its main roads were washed out. This series of photos from The Republican tells just part of the story. The town’s website is devoted entirely to The Situation. Here’s a copy-and-paste of its main text:

Relief For Rochester

Among the town’s losses was a large section of Woodlawn Cemetery, much of which was carved away when a gentle brook turned into a hydraulic mine. Reports Mark Davis of Valley News,

Rochester also suffered a different kind of nightmare. A gentle downtown brook swelled into a torrent and ripped through Woodlawn Cemetery, unearthing about 25 caskets and strewing their remains throughout downtown.

Many of the graves were about 30 years old, and none of the burials was recent.Yesterday, those remains were still outside, covered by blue tarps.

Scattered bones on both sides of Route 100 were marked by small red flags.

“We can’t do anything for these poor people except pick it up,” said Randolph resident Tom Harty, a former state trooper and funeral home director who is leading the effort to recover the remains.

It was more than 48 hours before officials in Rochester — which was cut off from surrounding towns until Tuesday — could turn their attention to the problem: For a time, an open casket lay in the middle of Route 100, the town’s main thoroughfare, the remains plainly visible.

I found that article, like so much else about Vermont, on VPR News, one of Vermont Public Radio‘s many services. When the going gets tough, the tough use radio. During and after natural disasters, radio is the go-to medium. And no radio service covers or serves Vermont better than VPR. The station has five full-size stations covering most of the state, with gaps filled in by five more low-power translators. (VPR also has six classical stations, with their own six translators.) When I drive around the state it’s the single radio source I can get pretty much everywhere. I doubt any other station or network comes close. Ground conductivity in Vermont is extremely low, so AM waves don’t go far, and there aren’t any big stations in Vermont on AM anyway. And no FM station is bigger, or has as many signals, as VPR.

One big reason VPR does so much, so well, is that it serves its customers, which are its listeners. That’s Marketing 101, but it’s also unique to noncommercial radio in the U.S. Commercial radio’s customers are its advertisers.

VPR’s services only begin with what it does on the air. Reporting is boffo too. Here’s VPR’s report on Rochester last Thursday, in several audio forms, as well as by transcription on that Web page. They use the Web exceptionally well, including a thick stream of tweets at @vprnet.

I don’t doubt there are many other media doing great jobs in Vermont. And at the local level I’m sure some stations, papers and online media do as good a job as VPR does state-wide.

But VPR is the one I follow elsewhere as well as in Vermont, and I want to do is make sure it gets the high five it deserves. If you have others (or corrections to the above), tell me in the comments below.

Some additional links:

The Rock face of the Music Radio island is eroding away, as station after station falls into the vast digital sea. Here’s a story in Radio Ink about how two FM rockers have been replaced by news and sports broadcasts that were formerly only on the AM band. (The illo for the story is a hideously discolored mug shot of the aged Mick Jagger.) But Rock isn’t the only music format that’s in trouble. All of them are.

For most of the last century, music and music radio were Xtreme symbiotes. To be popular, or just to be known to more than your local club or coffee house, you had to get your music on the radio. (For some great cinematic history on this, rent Coal Miner’s Daughter, just to see how Loretta Lynn established herself as a singer.) That’s because you also needed to sell what the radio played, which were recordings. All of those were on plastic discs.

Most music we hear is no longer on discs, or even on the radio.

Radio’s biggest advantage since the beginning was being live. This is why it’s still essential for talk, and especially for news and sports — the three formats that are winning on FM and keeping AM alive. Radio will remain strong as long as Internet streaming stays complicated (which it is, even on smartphones), and radios remain standard equipment in new cars. But music radio is still dying slowly. Three reasons:

  1. Music on radio is rarely presented by connoisseurs who know more than you do, and you’re glad to learn from. This in fact has been the case for a long time. There remain a few exceptions, but none (to my knowledge) make much money. By contrast, the Net is full of music connoisseurs and connoisseur-like offerings (e.g. Pandora, LastFM, Spotify).
  2. You don’t choose what music you want to hear. You can do that with Spotify or Rhapsody, and to a lesser extent with Pandora and LastFM.
  3. Advertising. We used to have no choice about enduring it. Now we do.

But music dying on the radio doesn’t mean it lives on the Net. At least not in the form of radio stations as we’ve known them. That’s because of copyright laws.

Radio has huge legacy legal advantages over all-digital alternatives on the copyright front. I won’t go into the details, because they’re complicated beyond endurance, but suffice it to say there is a reason why there are no podcasts of popular music. (Briefly, it’s that the podcaster would have to “clear rights” with the copyright holder of every song.) All we get is “podsafe” music, and music from outfits like the ones mentioned above, which have worked their own broad licensing deals with copyright holders — and from radio stations that enjoy similar deals and happen to stream as well.

Note that radio stations pay more, per recording, to copyright holders for streaming than they do for broadcasting on the air. But they get a break on the streaming side if they’re already broadcasting music over the air, because they don’t have to clear rights with all the artists they play.

The key here is the term “performance.” The way the law (in the U.S. at least) is set up, every play of every recording on the radio or over the Net is considered a performance, and the assumption by the copyright absolutists (the RIAA, primarily) is that copyright holders need to be paid for those performances. And they’ve been putting the squeeze in recent years on music radio to pay as much for performance rights as streamers on the Internet have been forced to pay. (They put those shackles on the Internet radio baby, right in the cradle.) This will also have a chilling effect on music radio.

So an irony of considering recorded music a “performance,” for the purpose of extracting royalties from radio stations on the Net and over the air, is that music on both is either going away or turning toward new systems, such as Spotify, LastFM, Pandora and the rest. But no new radio stations, on either the airwaves or the Net. Not if they’re going to play music of the RIAA-protected kind, which is most of what we know.

If the record industry were not immune to clues, it would find ways to open up opportunities for new music radio stations on the Net. But I doubt they will, until FM music is on its deathbed, just like it’s been on AM since FM wounded it.

Bonus links: Michael Robertson’s latest improvement to radio, DAR.fm.

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So I signed up for . I added some friends from the roster already there (my Gmail contacts, I guess). Created a small circle to discuss VRM. Nothing happened there that I know of right now, but I haven’t checked yet. I’m about to (see below), but first I’ll go through my other impressions.

First, the noise level in my email already rivals that of Facebook‘s and LinkedIn’s, both of which are thick with notices of interest in friending (or whatever) from people I don’t know or barely know. On Facebook, which I hardly visit, I see that I have 145 messages from (I guess) among my 857 friends. I also have 709 friend requests. Just said okay to a couple, ignored the rest.

Second, when I look at https://plus.google.com, the look is mighty similar to Facebook’s. Expected, I guess.

Third, I see now that “circles” means streams. Kind of like lists in Twitter. I had thought that cirlces would be a discussion thing, and I guess it is. But I prefer the threading in a good email client. Or just in email. I’m so tired of doing this kind of thing in silos. Email is mine. Google+ is Google’s. In terms of location, I feel like I’m in a corporate setting in Google+, and I feel like I’m at home when I’m in email. The reason, aside from design differences, is that email is free-as-in-freedom. Its protocols are NEA: Nobody owns them, Everybody can use them, and Anybody can improve them. Not the case with these commercial Web dairy farms.

I don’t mean ‘dairy farms’ as an insult, but as a working metaphor. We are not free there. We are the equivalent of cattle on a ranch.

The problem remains client-server, which is cow-calf, and was a euphemism in the first place (I’ve been told) for slave-master.

We’ve gone about as far as we can go with that. We need freedom now, and none of these dairies can give it to us. Yet another site/service can’t work, by the nature of its server-based design. Asking Google, or Yahoo, or Microsoft, or Apple, or a typical new start-up, with yet another site-based service, to make us free, is like asking a railroad to make us a car.

Email is one kind of primitive car. Or maybe just a primitive way of getting along on the road. (It is, after all, a collection of protocols, like the Net and the Web themselves.) We need more vehicles. More tools. Instruments of independence and sovereignty, as Moxy Tongue suggests here and I riff on here.

I’m thinking more about infrastructure these days. Facebook, LInkedIn, Google+ and Twitter are all good at what they do, but they are neither necessary nor sufficient as infrastructural elements supporting personal independence and real social interaction, like the kind we’ve always had offline, and in marketplaces since the days of Ur. Right now nearly all the sites and services we call “social” are platforms for advertising. That’s their business model. Follow the money and that’s where you end up. Then start there to see where they’ll all go. (LinkedIn, to its credit is an exception here. They have a serious set of professional personal services.) Yes, a lot of good in the world gets done with ad-supported social sites and services. But they are still built on the dairy model. And everything new we do on that model will have the same problem.

There are alternatives.

Kynetx’ execution model, for example, transcends the calf-cow model, even as it works alongside it. RSS always has supported personal independence, because it’s something that gives me (or anybody) the power to syndicate — without locking anybody into some company’s dairy. There are other tools, protocols and technologies as well, but I’ll stop naming my own votes here. Add your own in the comments below.

Saw Pom Wonderful Presents The Greatest Movie Ever Sold yesterday*. Brilliant work. I like the way Morgan Spurlock is both respectful and gently mocking of all points of view toward the movie’s subject: product placement in movies. That approach is why I prefer his movies to Michael Moores. Spurlock explores moral conflicts by living through them and sharing the process with his audience. Moore has a moral agenda, and grinds his axes right down to the handle. Moore also has a cruel streak, while Spurlock does not — except, perhaps, toward himself (for example with Super Size Me). Moore’s treatment of the senescent Charton Heston in Bowling for Columbine. still makes me wince.

* I started this post with the paragraph above on April 24, but didn’t finish it until now. In the meantime it just scrolled down out of sight in my outliner, below a pile of other old unposted items. I just found it, so now I’ll finish it.

The remarkable thing for me now is that The Greatest Movie Ever Sold kinda went nowhere. Walking out of the movie, I said to my wife, “This is the turning point on product placement.” But now, three months (to the day) into the future, I’m sure it’s not.

I see here that the movie grossed $629,499, as of July 17. Super Size Me, Spurlock’s hit from 2004, made almost that much on its opening day in May of that year, and passed $11.5 million in the U.S. alone by late September.

Why did Pom Wonderful Presents The Greatest Movie Ever Sold tank? Mixed reviews didn’t help. Nor did ruining a great title by selling it to Pom Wonderful.  (Even though the story behind that was a big part of the movie.) But I think the biggest reason is the topic itself. Nobody gives much of a shit about product placement. First, it’s beyond obvious, and has been ever since Blade Runner pioneered the practice, decades ago (for TDK, Atari, Pan Am, The Bell System and other future fatalities). Second, advertising itself is now beyond ubiquitous. Today, for example, I opened an urgent notice from the U.S. Post Office that contained (in addition to actual information) a home improvement promotion from Lowe’s. The United States Postal Service, brought to you by Lowe’s.

So yeah: we are saturated in advertising. Why would boiling frogs want to see a movie about how they’re being cooked?

Last week we spent a lot of time here, in Venice:

Bancogiro, Rialto Mercado, Venice

The triangular marble plaza on the edge of the Grand Canal of Venice is known informally as Bancogiro, once one of Italy’s landmark banks, and now the name of an osteria there. The plaza is part of Rialto Mercado, the marketplace where Marco Polo was based and prospered when he wasn’t out opening trade routes to the east. It’s also where Shakespeare set The Merchant of Venice, and where Luca Pacioli studied double entry bookkeeping, which he described in Summa de arithmetica, geometria, proportioni et proportionalità (Venice 1494), one of the first textbooks written in the vernacular (rather than Latin), and an early success story of the printing press.

Here’s a photo set of the place.

Here’s a 360° view. (While it’s called “Fondamenta de la Preson,” that’s just the cockeyed white building in the map above — a former womens prison — in the corner of the plaza.)

Note that Google Maps tells us little about the location, but plenty about the commercial establishments there. When I go for a less fancy view, the problem gets worse:

Bancogiro, Rialto Mercado, Venice

In that pull-down menu (where it says “Traffic”) I can turn on webcams, photos and other stuff from the Long Tail; but there’s no way to turn on labels for the Grand Canal, the Bancogiro plaza, the Rialto Mercado vaporetto (water bus) stop, the Rialto Mercado itself, the Fondamenta de la Preson (women’s prison, labeled, sort of, in the upper view but not the lower), or even the @#$% street names. The only non-commercial item on the map is the Arciconfraternita Di San Cristoforo E Della Misericordia, which is an organization more than a place.

(My wife just said “You know those hotel maps they give away, that only show hotels? It’s like that, only worse. The hotel maps at least give you some street names.”)

For example, try to find information about the Bancogiro: that is, about the original historic bank, rather than the osteria or the other commercial places with that name. (Here’s one lookup.) For awhile I thought the best information I could find on the Web was text from the restaurant menu, which I posted here. That says the bank was founded in 1157. But this scholarly document says 1617. Another seems to agree. But both are buried under commercial links.

The problem here is that the Web has become commercialized at the cost of other needs of use. And Google itself is leading the way — to the point where it is beginning to fail in its mission to “organize the world‘s information and make it universally accessible and useful.”

This is understandable, and easily rationalized. Google is a commercial enterprise. It makes money by selling advertising, and placing commercial information in settings like the ones above. This has been good in many ways, and funds many free services. But it has subordinated purely useful purposes, such as finding the name of a street, a canal, or a bus stop.

There are (at least) two central problems here for Google and other giants like it. One is that we’re not always buying something, or looking only for commercial information. The other is that advertising should not be the only business model for the likes of Google, and all who depend on it are at risk while it remains so.

One missing piece is a direct market for useful information. Toward that end I’ll put this out there: I am willing to pay for at least some of the information I want. I don’t expect all information to be free. I don’t think the fact that information is easily copied and re-used means information “wants” to be free. In other words, I think there is a market here. And I don’t think the lack of one is proof that one can’t be built.

What we need first isn’t better offerings from Google, but better signaling from the demand side of the marketplace. That’s what I’m try to do right now, by signaling my willingness to pay something for information that nobody is currently selling at any price. We need to work on systems that make both signaling and paying possible — on the buyer’s terms, and not just the seller’s.

This is a big part of what VRM, or Vendor Relationship Management is about. Development is going on here. EmanciPay, for example, should be of interest to anybody who would like to see less money left on the market’s table.

Bonus link.

 

Since writing What if Flickr fails? six months ago, my photography has dropped way off. I still shoot, but not as much. And I don’t upload as much to Flickr as I used to.

It’s not one thing, but in a way it comes down to that.

First, I’ve been writing a book, which I’ve never done before, and which takes a lot of time. When I have a choice of what to do, the book comes ahead of anything that’s not also top priority. Sorting, improving and uploading photos was never top priority, but it used to be closer than it is now.

Second, my old camera, a Canon 30D, has been upstaged by my new camera, a well-used and equally old Canon 5D. The 5D is a much better camera. The look, feel and UI are nearly identical. Alas, both are crapping out. The 30D was pretty much worn out anyway, and no longer reads light properly. Now the 5D has begun to fail in shutter (Tv) or aperature (Av) priority (or, in Canon parlance, value) modes. It still works in other modes, but shooting is trickier. In any case, I’m due for a new camera. Or, more likely, a new old one, such as another used 5D.

Third, all my old lenses for the 30D suck on the 5D, because they aren’t designed for full-frame sensors. They vignette on the edges, even at narrow aperatures. For many shots this doesn’t matter (or adds an interesting effect); but lack of lenses also discourages shooting.

Fourth, all my wish list lenses…

 

… are north of $1k apiece. For now that’s an indulgence. So, I’m coping on my current trip (in Italy) with the 5D and compensating for the failings of both the camera and the lenses.

If I’d had more time before this trip I would have rented a lens or two. (Here’s LensRentals.com’s price list for the first of the lenses listed above. A lot cheaper than a new lens. Right now I’m really regretting not doing that.)

But what it comes down to is what I want to do with the results. While I like Flickr as a place to post large numbers of shots that I’d like to see in the public domain (CC licensed for the most permissive use, which is why there are now 231 of them on Wikimedia Commons), I’d rather post the shots I care most about on my own server, in my own ways. For example, I’d love to do photo esssays like the ones Tony Pierce used to do, but without the heavy html work. (And if there’s an easy way, tell me.)

So, what I’m dealing with is a lack of tools. Which is cool. Shooting pictures is just one thing I do. Other things matter more. Especially, right now, that book.

Friday, 24 June… Heard from @VodafoneIT that there had been a “ticket” in Rome yesterday, and that the problem is fixed now. Usage (considered below) was not the issue. Hat tip to @VodafoneIT for getting back to me with the answer on that. Grazie.


Not being a reader of Italian, it’s hard to tell* why the Net got cut off here at our rented apartment; but I think the reason is that there is a usage limit. Does anybody know? If so, please give us a page explaining Vodafone landline plans, so our non-technical landlord can review it when he gets here tomorrow and tries to solve our problem. Not having the Net isn’t the worst thing while we’re here; but we do have business to conduct, so having it is helpful when we’re not enjoying the city. Grazie.

*The error message only appears when we are offline, so getting an online tranlation (in, say, Chrome) isn’t possible then, and we neglected to copy it off, to try translating it when we’re back on. Next time we’ll do that.

While arguments over network neutrality have steadily misdirected attention toward Washington, phone and cable companies have quietly lobbied one state after another to throttle back or forbid cities, towns and small commercial and non-commercial entities from building out broadband facilities. This Community Broadband Preemption Map, from Community Broadband Networks, tells you how successful they’ve been so far: Broadband Preemption Map Now they’re the verge of succeeding in North Carolina too.

This issue isn’t just close to home for me. I lived in North Carolina for nearly two decades, and I have more blood relatives there than in any other state. (Not to mention countless friends.) Not one of them tells me how great their broadband is. More than a few complain about it. And I can guarantee that the complaints won’t stop once the Governor signs the misleadingly-named ”Level Playing Field/Local Gov’t Competition act” (H129), which the cable industry has already been lobbied through the assembly.

The “free market” the phone and cable companies claim to operate in, and which they mostly occupy as a duopoly, is in fact a regulatory zoo where the biggest animals run the place. Neither half of the phone/cable duopoly has ever experienced anything close to a truly free market; but they sure know how to thrive in the highly regulated one they have — at the federal, state and local levels. Here’s Ars on the matter:

Let’s be even clearer about what is at stake in this fight. Muni networks are providing locally based broadband infrastructures that leave cable and telco ISPs in the dust. Nearby Chattanooga, Tennessee’scity owned EPB Fiber Optics service now advertises 1,000Mbps. Wilson, North Carolina is home to the Greenlight Community Network, which offers pay TV, phone service, and as much as 100Mbps Internet to subscribers (the more typical package goes at 20Mbps). Several other North Carolina cities have followed suit, launching their own networks. In comparison, Time Warner’s Road Runner plan advertises “blazing speeds” of 15Mbps max to Wilson area consumers. When asked why the cable company didn’t offer more competitive throughput rates, its spokesperson told a technology newsletter back in 2009 that TWC didn’t think anyone around there wanted faster service. When it comes to price per megabyte, GigaOm recently crunched some numbers and found out that North Carolina cities hold an amazing 7 of 10 spots on the “most expensive broadband in the US” list.

And here’s what Wally Bowen and Tim Karr say in the News & Observer:

North Carolina has a long tradition of self-help and self-reliance, from founding the nation’s first public university to building Research Triangle Park. Befitting the state’s rural heritage, North Carolinians routinely take self-help measures to foster economic growth and provide essential local services such as drinking water and electric power. Statesville built the state’s first municipal power system in 1889, and over the years 50 North Carolina cities and towns followed suit. In 1936, the state’s first rural electric cooperative was launched in Tarboro to serve Edgecombe and Martin counties. Today, 26 nonprofit electric networks serve more than 2.5 million North Carolinians in 93 counties. Strangely, this self-help tradition is under attack. The General Assembly just passed a bill to restrict municipalities from building and operating broadband Internet systems to attract industry and create local jobs. Although pushed by the cable and telephone lobby, similar bills were defeated in previous legislative sessions. But the influx of freshmen legislators and new leadership in both houses created an opening for the dubiously titled “Level Playing Field” bill (HB 129).

No one disputes the importance of broadband access for economic growth and job creation. That’s why five cities – Wilson, Salisbury, Morganton, Davidson and Mooresville – invoked their self-help traditions to build and operate broadband systems after years of neglect from for-profit providers, which focus their investments in more affluent and densely populated areas. Not coincidentally, all five cities own and operate their own power systems or have ties to nonprofit electric cooperatives. (While the bill does not outlaw these five municipal networks, it restricts their expansion and requires them to make annual tax payments to the state as if they were for-profit companies.) How does a state that values independence, self-reliance and economic prosperity allow absentee-owned corporations to pass a law essentially granting two industries – cable and telephone – the power to dictate North Carolina’s broadband future? This question will be moot if Gov. Beverly Perdue exercises her veto power and sends this bill where it belongs: to the dustbin of history.

We don’t need more laws restricting anything around Internet infrastructure build-outs in the U.S. That’s the simple argument here.

We need the phone and cable companies to improve what they can, and we need to encourage and thank them for their good work. (As I sometimes do with Verizon FiOS, over which I am connected here in Massachusetts.)

We also need to recognize that the Internet is a utility and not just the third act (after phone and TV) in the “triple play” that phone and cable companies sell. The Net is more like roads, water, electricity and gas than like TV or telephony (both of which it subsumes). It’s not just about “content” delivered from Hollywood to “consumers,” or about a better way to do metered calls on the old Ma Bell model. It’s about everything you can possibly do with a connection to the rest of the world. The fatter that connection, the more you can do, and the more business can do.

Cities and regions blessed with fat pipes to the Internet are ports on the ocean of bits that now comprise the networked world. If citizens can’t get phone and cable companies to build out those ports, it’s perfectly legitimate for those citizens to do it themselves. That’s what municipal broadband build out is about, pure and simple. Would it be better to privatize those utilities eventually? Maybe. But in the meantime let’s not hamstring the only outlet for enterprise these citizens have found.

Here’s a simple fact for Governor Perdue to ponder: In the U.S. today, the leading innovators in Internet build-out are cities, not phone and cable companies. Look at Chatanooga and Lafayette — two red state cities that are doing an outstanding job of building infrastructure that attracts and supports new businesses of all kinds. Both are doing what no phone or cable companies seems able or willing to do. And both are succeeding in spite of massive opposition by those same incumbent duopolists.

The Internet is a rising tide that lifts all economic boats. At this stage in U.S. history, this fact seems to be fully motivating to enterprises mostly at the local level, and mostly in small cities. (Hi, Brett.) Their customers here are citizens who have direct and personal relationships with their cities and with actual or potential providers there, including the cities themselves. They want and need a level of Internet capacity that phone and cable companies (for whatever reason) are not yet giving them. These small cities provide good examples of The Market at work.

It isn’t government that’s competing with cable and phone companies here. Its people. Citizens.

No, these new build-outs are not perfect. None are, or can be. Often they’re messy. But nothing about them requires intervention by the state. Especially so early in whatever game this will end up being.

I urge friends, relatives and readers in North Carolina to Call Governor Perdue at (800) 662-7952, and to send her emails at  governor.office at nc.gov. Tell her to veto this bill, and to keep North Carolina from turning pink or red on the map above. Tell her to keep the market for broadband as free as it’s been from the beginning.

Bonus link.

[Later, as the last hour approaches...]

Larry Lesig has published an open letter to Governor Perdue, Here is most of it:

Dear Governor Perdue:

On your desk is a bill passed by the overwhelmingly Republican North Carolina legislature to ban local communities from building or supporting community broadband networks. (H.129). By midnight tonight, you must decide whether to veto that bill, and force the legislature to take a second look.

North Carolina is an overwhelmingly rural state. Relative to the communities it competes with around the globe, it has among the slowest and most expensive Internet service. No economy will thrive in the 21st century without fast, cheap broadband, linking citizens, and enabling businesses to compete. And thus many communities throughout your state have contracted with private businesses to build their own community broadband networks.

These networks have been extraordinarily effective. The prices they offer North Carolinians is a fraction of the comparable cost of commercial network providers. The speed they offer is also much much faster.

This single picture, prepared by the Institute for Local Self Reliance, says it all: The yellow and green dots represent the download (x-axis) and upload (y-axis) speeds provided by two community networks in North Carolina. Their size represents their price. As you can see, community networks provide faster, cheaper service than their commercial competitors. And they provide much faster service overall.

2011-05-20-broadbandgraph.png

 

Local competition in broadband service benefits the citizens who have demanded it. For that reason, community after community in North Carolina have passed resolutions asking you to give them the chance to provide the Internet service that the national quasi-monopolies have not. It is why businesses from across the nation have opposed the bill, and business leaders from your state, including Red Hat VP Michael Tiemann, have called upon you to veto the bill.

Commercial broadband providers are not happy with this new competition, however. After spending millions in lobbying and campaign contributions in North Carolina, they convinced your legislature to override the will of local North Carolina communities, and ban these faster, cheaper broadband networks. Rather than compete with better service, and better prices, they secured a government-granted protection against competition. And now, unless you veto H. 129, that protection against competition will become law.

Opponents of community broadband argue that it is “unfair” for broadband companies to have to compete against community-supported networks. But the same might be said of companies that would like to provide private roads. Or private fire protection. Or private police protection. Or private street lights. These companies too would face real competition from communities that choose to provide these services themselves. But no one would say that we should close down public fire departments just to be “fair” to potential private first-responders.

The reason is obvious to economists and scholars of telecommunications policy. As, for example, Professor Brett Frischmann argues, the Internet is essential infrastructure for the 21st century. And communities that rely solely upon private companies to provide public infrastructure will always have second-rate, or inferior, service.

In other nations around the world, strong rules forcing networks to compete guarantee faster, cheaper Internet than the private market alone would. Yet our FCC has abdicated its responsibility to create the conditions under which true private broadband competition might flourish in the United States. Instead, the United States has become a broadband backwater, out-competed not only by nations such as Japan and Korea, but also Britain, Germany and even France. According to a study by the Harvard Berkman Center completed last year, we rank 19th among OECD countries in combined prices for next generation Internet, and 19th for average advertised speeds. Overall, we rank below every major democratic competitor — including Spain — and just above Italy.

In a world in which FCC commissioners retire from the commission and take jobs with the companies they regulate (as Commissioner Baker has announced that she will do, by joining Comcast as a lobbyist, and as former FCC Chairman Powell has done, becoming a cable industry lobbyist), it is perhaps not surprising that these networks are protected from real competition.

But whether surprising or not, the real heroes in this story are the local communities that have chosen not to wait for federal regulators to wake up, and who have decided to create competition of their own. No community bans private networks. No community is unfairly subsidizing public service. Instead, local North Carolina communities are simply contracting to build 21st-century technology, so that citizens throughout the state can have 21st-century broadband at a price they can afford.

As an academic who has studied this question for more than a decade, I join many in believing that H.129 is terrible public policy…

Be a different kind of Democrat, Governor Perdue. I know you’ve received thousands of comments from citizens of North Carolina asking you to veto H.129. I know that given the size of the Republican majority in the legislature, it would be hard for your veto to be sustained.

But if you took this position of principle, regardless of whether or not you will ultimately prevail, you would inspire hundreds of thousands to join with you in a fight that is critical to the economic future of not just North Carolina, but the nation. And you would have shown Republicans and Democrats alike that it is possible for a leader to stand up against endless corporate campaign cash.

There is no defeat in standing for what you believe in. So stand with the majority of North Carolina’s citizens, and affirm the right of communities to provide not just the infrastructure of yesterday — schools, roads, public lighting, public police forces, and fire departments — but also the infrastructure of tomorrow — by driving competition to provide the 21st century’s information superhighway.

With respect,

Lawrence Lessig

To contact the governor, you can email her. If you’re from North Carolina, this link will take you to a tool to call the governor’s office. You can follow this fight on Twitter at @communitynets
You can follow similar fights on Twitter by searching #rootstrikers.

Well put, as usual. Hope it works.

Blogging, emailing and messaging aren’t owned by anybody.  Tweeting is owned by Twitter. That’s a problem.

In all fairness, this probably wasn’t the plan when Twitter’s founders started the service. But that’s where they (and we) are now. Twitter has become de facto infrastructure, and that’s bad, because Twitter is failing.

Getting 20,500,000 Google Image search results for “twitter fail” paints a picture that should be convincing enough. (See Danny Sullivan‘s comment below for a correct caveat about this metric.) Twitter’s own search results for “hourly usage limit”+wtf wraps the case. I posted my own frustrations with this the other day. After Eric Leone recommended that I debug things by going to https://twitter.com/settings/connections and turning off anything suspicious, I found the only sure way to trouble-shoot was to turn everything off (there were about twenty other sites/services listed with dependencies on Twitter), and then turn each one back on again, one at a time, to see which one (or ones) were causing the problem. So I turned them all off; and then Twitter made the whole list disappear, so I couldn’t go back and turn any of them on again.

Meanwhile I still get the “hourly usage limit” message, and/or worse:

twitter fail

So Twitter has become borderline-useless for me. Same goes for all the stuff that depended on Twitter that I turned off.

In that same thread Evan Prodromou graciously offered to help set up my own Status.Net server. I’m going for it, soon as I get back from my week here in Santa Barbara.

Meanwhile, I’m also raising a cheer for whatever Dave is doing toward “building a microblog platform without a company in the middle”.

Tweeting without Twitter. I like the sound of that.

 

 

The first time I went to Twitter this morning, I got this:

Before that, the computer had been asleep all night.

I still haven’t tweeted anything this morning.

There must be some meaning behind the message, but the message itself says nothing useful.

When I’ve seen this before, I thought perhaps Twitter in my browser had been hitting the API too hard for updates or something. But I didn’t even have my browser open. Neither my computer nor I had been doing anything with Twitter — as far as I know.

This story says, “Twitter restricts the amount you can access the service to a set rate in an effort to prevent apps from mercilessly pinging Twitter every x number of seconds.” But what apps are pinging the server? How? What can a user do to get an app to back off — or even see which app needs to back off?

I have many dozens of apps on my phone. Could it be one of those? Since the computer was asleep and the phone was on I’d guess so, but I have no idea. When I look at the apps that might be open, in the “tray” (or whatever that is) at the bottom of my iPhone screen (which only appears if I double-click on the button), I see nothing obvioius that might hit Twitter. Clock? Calendar? Voice Memos? Foursquare? Of those I’d guess Foursquare, but I can’t find where in Foursquare I could control how it hits Twitter’s API, or have anything to do with Twitter. Its settings say nothing about Twitter.

Could it be the Twitter app? I just noticed that it was open too. I can’t think of any other culprit at this point.

This piece by Chat Catacchio points to Twitter’s Rate Limits FAQ. That in turn points to a Rate Limits page. That points to an About Rate Limits page. And that points to an API rate limiting page. Nothing helpful in any of them, that I can see.

Adds Chad, “Some API clients, including Twitter’s own products, have additional rate limit allowances.” What those ‘additional rate limit allowances’ are, only Twitter knows.”

Whatever the trouble is, Twitter doesn’t provide an easy way to shoot it.

Here’s the bigger problem: We have come to treat Twitter as infrastructure, and clearly it is not. It is a huge single point of failure, and it sorely needs to be substitutable.

By that I mean you can tweet on other sites, or on your own server, and have those tweets followed by anybody. It means your followers don’t need Twitter to follow you — they don’t need anybody other than you.

Can you do that with Status.Net? If so, somebody please tell me how. (This should be helpful.)

[Later...] I turned off the Twitter app on my iPhone, and haven’t run into the usage limit again yet. Coincidence?

If the Twitter app really is to blame, there needs to be a way it can warn the user that it’s hitting the API too often, and offer a way to reduce that form of background traffic.

[Later again...] Well, it’s now the 13th. I haven’t had the Twitter app open on the phone, I’ve turned off a number of other services on the Web that might be hitting the Twitter API on my behalf, and I hardly looked at Twitter at all today before making one tweet. And I got the “hourly usage limit” message again.

This is fucked up.

By the way, I would pay Twitter to avoid this hassle. I that the idea? If so, maybe it’s working. But it’s a shitty shakedown, if true.

 

Tags: , ,

What started as plain old Web search has now been marginalized as “organic”. That’s because the plain old Web — the one Tim Berners-Lee created as a way to hyperlink documents — has become commercialized to such an extent that the about the only “organic” result reliably rising to first-page status is Wikipedia.

Let’s say your interest in “granite” and “Vermont” is geological, rather than commercial. The first page of Google results won’t help much if your interest goes beyond visiting a headstone mineSame goes for Bing. I notice this change because it’s becoming harder and harder for me to do casual research on geology (or most other topics that interest me) on the Web.

Yesterday Vivek Wadhwa tweeted a perfect line: “Google is paying content farms to pollute the web”. This is true, yet the problem is bigger than that. The Web is changing from a world wide library with some commercial content to a world wide mall with intellectually interesting publications buried under it, in virtual catacombs. Google’s mission of “organizing all the world’s information” is still satisfied. The problem is that most of that information — at least on the Web — is about selling something. The percentage of websites that are Web stores goes up and up. SEO only makes the problem worse.

The Berkman Center has a project that should encourage thinking about solving this problem, along with many others. Specifically,

The Berkman Center and Stanford Law School are pleased to announce a new initiative in which we invite the world to submit their ‘Ideas for a Better Internet.’ We are seeking out brief proposals from anyone with ideas as to how to improve the Internet. Students at Harvard and Stanford will work through early next year to implement the ideas selected. Interested parties should submit their ideas at http://bit.ly/i4bicfp by Friday, April 15. Please spread the word far and wide, and follow us on Twitter at http://twitter.com/Ideas4BetterNet.

So get your ideas in by Tax Day.

is ahead of his time again.  nailed computing as a utility, long before “the cloud” came to mean pretty much the same thing. His latest book, , explored the changes in our lives and minds caused by moving too much of both online — again before others began noticing how much the Net was starting to look like a handbasket.

Thus The Shallows comes to mind when I read Alice Gregory’s in . An excerpt:

I have the sensation, as do my friends, that to function as a proficient human, you must both “keep up” with the internet and pursue more serious, analog interests. I blog about real life; I talk about the internet. It’s so exhausting to exist on both registers, especially while holding down a job. It feels like tedious work to be merely conversationally competent. I make myself schedules, breaking down my commute to its most elemental parts and assigning each leg of my journey something different to absorb: podcast, Instapaper article, real novel of real worth, real magazine of dubious worth. I’m pretty tired by the time I get to work at 9 AM.

In-person communication feels binary to me now: subjects are either private, confessional, and soulful or frantically current, determined mostly by critical mass, interesting only in their ephemeral status. Increasingly these modes of talk seem mutually exclusive. You can pull someone aside—away from the party, onto the fire escape—and confess to a foible or you can stay inside with the group and make a joke about something everyone’s read online. “Maybe you keep the wrong company,” my mother suggests. Maybe. But I like my friends! We can sympathize with each other and feel reassured that we’re not alone in our overeager consumption, denigrated self-control, and anxiety masked as ambition.

Here’s Nick:

On the Net, we face many information faucets, all going full blast. Our little thimble overflows as we rush from tap to tap. We transfer only a small jumble of drops from different faucets, not a continuous, coherent stream.

Psychologists refer to the information flowing into our working memory as our cognitive load. When the load exceeds our mind’s ability to process and store it, we’re unable to retain the information or to draw connections with other memories. We can’t translate the new material into conceptual knowledge. Our ability to learn suffers, and our understanding remains weak. That’s why the extensive brain activity that Small discovered in Web searchers may be more a cause for concern than for celebration. It points to cognitive overload.

The Internet is an interruption system. It seizes our attention only to scramble it. There’s the problem of hypertext and the many different kinds of media coming at us simultaneously. There’s also the fact that numerous studies—including one that tracked eye movement, one that surveyed people, and even one that examined the habits displayed by users of two academic databases—show that we start to read faster and less thoroughly as soon as we go online. Plus, the Internet has a hundred ways of distracting us from our onscreen reading. Most email applications check automatically for new messages every five or 10 minutes, and people routinely click the Check for New Mail button even more frequently. Office workers often glance at their inbox 30 to 40 times an hour. Since each glance breaks our concentration and burdens our working memory, the cognitive penalty can be severe.

The penalty is amplified by what brain scientists call . Every time we shift our attention, the brain has to reorient itself, further taxing our mental resources. Many studies have shown that switching between just two tasks can add substantially to our cognitive load, impeding our thinking and increasing the likelihood that we’ll overlook or misinterpret important information. On the Internet, where we generally juggle several tasks, the switching costs pile ever higher.

The Net’s ability to monitor events and send out messages and notifications automatically is, of course, one of its great strengths as a communication technology. We rely on that capability to personalize the workings of the system, to program the vast database to respond to our particular needs, interests, and desires. We want to be interrupted, because each interruption—email, tweet, instant message, RSS headline—brings us a valuable piece of information. To turn off these alerts is to risk feeling out of touch or even socially isolated. The stream of new information also plays to our natural tendency to overemphasize the immediate. We crave the new even when we know it’s trivial.

And so we ask the Internet to keep interrupting us in ever more varied ways. We willingly accept the loss of concentration and focus, the fragmentation of our attention, and the thinning of our thoughts in return for the wealth of compelling, or at least diverting, information we receive. We rarely stop to think that it might actually make more sense just to tune it all out.

Try writing about the Net and tuning it out at the same time. Clearly Nick can do that, because he’s written a bunch of books about the Net (and related matters) while the Net’s been an available distraction. Meanwhile I’ve spent most of the past year writing just one book, fighting and often losing against constant distraction. It’s very hard for me to put the blinders on and just write the thing. In the last few months what I’ve succeed in doing, while wearing the blinders and getting most of my book writing done, is participating far less in many things that I help sustain, or that sustain me, including projects I’m working on, time with my wife, kids and grandkids, and this very blog. (Lotta white spaces on the calendar to the right there.)

On the whole I’ve been dismissive of theories (including Nick’s) about how the Net changes us for the worse, mostly because my own preoccupations, including my distractions, tend to be of the intellectually nutritive sort — or so I like to believe. That is, I’m curious about all kinds of stuff, and like enlarging the sum of what I know, and how well I know it. The Net rocks for that. Still, I see the problem. I can triangulate on that problem just from own struggles plus Alice’s and Nick’s.

used to say, “Great minds discuss ideas, mediocre minds discuss events, and small minds discuss people.” (Attributed, with some dispute, to Eleanor Roosevelt.) The Net feeds all three, but at the risk of dragging one’s mind from the great to the small. “What else are we doing on the internet if not asserting our rank?” Alice writes. (Would we ask the same about what we’re doing in a library?) Later she adds,

Sometimes I can almost visualize parts of myself, the ones I’m most proud of, atrophying. I wish I had an app to monitor it! I notice that my thoughts are homeopathic, that they mirror content I wish I weren’t reading. I catch myself performing hideous, futuristic gestures, like that “hilarious” moment three seconds into an intimate embrace in which I realize I’m literally rubbing my iPhone screen across his spine. Almost every day at 6 PM my Google Alert tells me that an “Alice Gregory” has died. It’s a pretty outdated name, and most of these obituaries, from family newsletters and local papers, are for octogenarians. I know I’m being tidy-minded even to feel a pang from this metaphor, but still . . .

It’s hard not to think “death drive” every time I go on the internet. Opening Safari is an actively destructive decision. I am asking that consciousness be taken away from me. Like the lost time between leaving a party drunk and materializing somehow at your front door, the internet robs you of a day you can visit recursively or even remember. You really want to know what it is about 20-somethings? It’s this: we live longer now. But we also live less. It sounds hyperbolic, it sounds morbid, it sounds dramatic, but in choosing the internet I am choosing not to be a certain sort of alive. Days seem over before they even begin, and I have nothing to show for myself other than the anxious feeling that I now know just enough to engage in conversations I don’t care about.

The internet’s most ruinous effect on literacy may not be the obliteration of long-format journalism or drops in hardcover sales; it may be the destruction of the belief that books can be talked and written about endlessly. There are fewer official reviews of novels lately, but there are infinitely more pithily captioned links on Facebook, reader-response posts on Tumblr, punny jokes on Twitter. How depressing, to have a book you just read and loved feel so suddenly passé, to feel—almost immediately—as though you no longer have any claim to your own ideas about it. I started writing this piece when the book came out at the end of July, and I started unwriting it almost immediately thereafter. Zeno’s Paradox 2.0: delete your sentences as you read their approximations elsewhere. How will future fiction work? Will details coalesce into aphorism? I wonder if instead of scribbling down in my notebook all the familiar aspects of girls I see on the street, as I used to, I’ll continue doing what I do now: snapping a picture and captioning it, in the words of Shteyngart, “so media.”

I’ll grant that we have problems here, but is literacy actually being ruined? Is long-format journalism actually obliterated? The New Yorker is as thick as ever with six to eight thousand word essays. Books still move through stores online and off. Our fourteen year old kid still reads piles of books, even as he spends more time online, watching funny YouTube videos and chatting with a friend three time zones away. Is he worse for that? Maybe, but I don’t think so. Not yet, anyway.

What I am sure about is this: Twitter, Facebook and Tumblr are temporary constructions on the Web, like Worlds Fairs used to be, when we still had them. The Internet is a world where all four seasons happen at once. New sites and services are like plants that germinate, grow, bud, bloom and die, over and over. Even the big trees don’t grow to the sky. We need their fruit, their shade, their wood and the humus to which they return. Do we need the other crap that comes along with it those stages? Maybe not, but we go for it anyway.

Last Tuesday gave an excellent Berkman Lunch talk titled Status Update: Celebrity, Publicity and Self-Branding in Web 2.0. The summary:

In the mid-2000s, journalists and businesspeople heralded “Web 2.0” technologies such as YouTube, Twitter, and Facebook as signs of a new participatory era that would democratize journalism, entertainment, and politics. By the decade’s end, this idealism had been replaced by a gold-rush mentality focusing on status and promotion. While the rhetoric of Web 2.0 as democratic and revolutionary persists, I will contend that a primary use of social media is to boost user status and popularity, maintaining hierarchy rather than diminishing it. This talk focuses on three status-seeking techniques that emerged with social media: micro-celebrity, self-branding, and life-streaming. I examine interactions between social media and social life in the San Francisco “tech scene” to show that Web 2.0 has become a key aspect of social hierarchy in technologically mediated communities.

I’ve been in and out of that scene since 1985, and I know personally a large percentage of Alice’s sources. One of them, , provided Alice with some terrific insights about how the status system works. Tara also punched out of that system not long ago, moving to Montreal and starting a company. She has also been very active in the development community, for which I am very grateful. She’s on a helluva ride.

Listening to the two Alices,  comes to mind:

A Route of Evanescence,
With a revolving Wheel –
A Resonance of Emerald
A Rush of Cochineal –
And every Blossom on the Bush
Adjusts it’s tumbled Head –
The Mail from Tunis – probably,
An easy Morning’s Ride –

Speaking of which, here’s Bill Hicks on life’s ride:

The World is like a ride in an amusement park, and when you choose to go on it you think it’s real, because that’s how powerful our minds are. And the ride goes up and down and round and round, and it has thrills and chills and is very brightly colored, and it’s very loud. And it’s fun, for a while.

Some people have been on the ride for a long time, and they’ve begun to question, ‘Is this real, or is this just a ride?’, and other people have remembered, and they’ve come back to us and they say ‘Hey, don’t worry. Don’t be afraid, ever, because this is just a ride.’ and we KILL THOSE PEOPLE.

“Shut him up! We have alot invested in this ride! SHUT HIM UP! Look at my furrows of worry. Look at my big bank account, and my family. This has to be real.”

It’s just a ride.

But we always kill those good guys who try and tell us that. You ever noticed that? And let the demons run amok. But it doesn’t matter, because … It’s just a ride.

And we can change it anytime we want. It’s only a choice. No effort, no work, no job, no savings of money. A choice, right now, between fear and love. The eyes of fear wants you to put bigger locks on your door, buy guns, close yourself off. The eyes of love, instead see all of us as one.

(Watch the video. It’s better.)

Social media, social networking — all of it — is just practice. It’s just scaffolding for the roller coaster we keep re-building, riding on, falling off, and re-building. That’s what we’ve been making and re-making of civilization, especially since Industry won the Industrial revolution. (That’s why we needed world’s fairs,  to show off how Industry was doing.)

You go back before that and, on the whole, life didn’t change much, anywhere. Most of our ancestors, for most of the Holocene, lived short, miserable lives that were little different than those of generations prior or hence.

Back in the ’70s I lived in a little community called Oxbow, north of Chapel Hill. My house was one off whats now called Wild Primrose Lane, in this map here. In those days the bare area in the center of that map was a farm that was plowed fresh every spring. One day while we were walking there, I picked up a six-inch spear point that looked like this one from the (one county over):

(Hmm… I’ve been wondering what happened to the one I found. Could this be it? The more I look at it, the more I think so.) Anyway, I brought it to friends in the anthropology department at UNC — associates of the great Joffre Coe — who told me it was a Guilford point, from the Middle Archaic period, which ran from 6000 to 3000 B.C. (The original color was gray, as you can see from the chipped parts. The surface color comes from what’s called patination.)

What fascinates me about this date range, which is similar to the range for other kinds of points everywhere in the world, is how little technology changed over such a long period of time. Generation after generation made the same kinds of stone tools, the same way, for thousands of years. Today we change everything we make, pretty much constantly. There was no operating among the Guilford people, or anywhere, in 5000 B.C. Today Moore sometimes seems slow.

I don’t have a conclusion here, other than to say that maybe Nick and both Alices are right, and the Net is not so ideal as some of us (me especially) tend to think it is. But I also think the Net is something we make, and not just something that makes us.

Clearly, we could do a better job. We have the tools, and we can make many more.

 

Twitter Fail

This makes no sense.

If you can’t read the above, it says “Sorry! You’ve hit your hourly usage limit. Try again soon.” That’s above a message that says ”This user does not exist.” The user in question is @DickHardt, who does exist, as you can see.

Twitter has frozen me out, so I can’t check shit, but I’ll bet I haven’t tweeted more than maybe four times today.

I kinda doubt this is an April Fools thing, since faking a fail isn’t Twitter’s style. (Outright failing is another matter, whales withstanding.)

Clues, anybody?

And if anybody feels like tweeting this, please do. The short URL is http://bit.ly/gqSgMr.

Bonus link: A fun interview by @HowardStern with @Biz Stone. Here’s the audio clip.

[Later...] Seems to be working again. I guessed right: all of four tweets today. Tweeting this will be the fifth.

Okay, I just tweeted this, and now it tells me I’ve exceeded my hourly limit again.

I’m not alone. This is a big problem. It looks like Twitter is taking lessons from AT&T. Not good.

FWIW, some people have asked if I use a tool other than a browser to interact with Twitter. The answer is no. Sometimes I use the Twitter app on the iPhone, but not today.

I don’t envy anybody in the airline business. There is so much to do right, and the costs of doing things wrong can be incalculably high. Required capital investments are immense, and the regulatory framework is both complex and costly. Yet the people I’ve met in the business tend to be dedicated professionals who care about serving people, and not just about making a buck or putting in time. And the few bad experiences I’ve had are so anomalous that I’m inclined to disregard them. So, on the whole, I cut them all some slack.

By now I have close to a million miles with United, which is now the largest airline in the world, thanks to its merger with Continental. As it happens I’m sitting in a Continental lounge right now, though I’ll be flying in a couple hours to Salt Lake City on Delta. My original flights with United (from Boston through Chicago) were delayed by snow (yes, it’s snowing here, on the first day of Spring). The Continental club lounge is available so here I sit. For what it’s worth, the Continental lounge is nicer than United’s. In fact, pretty much everything about Continental is nicer, by a small margin. That’s a pat on Continental’s back, rather than a knock on United, which I’ve come to regard with some affection over many years of flying with them. One reason for all that flying is that they made lifetime membership in their club lounge available for a good price two decades ago, and that’s been a tie-breaker for us — in United’s favor — ever since. (Sadly, the offer was discontinued.)

The merger is moving slowly. Most of both airlines’ planes now say United on the side and keep the Continental globe symbol on the tail. (Minimal paint jobs for both, basically.) But the operations are still separate, which in some ways they have to be, since in many locations they occupy separate airport terminals. Their computer systems are also surely different and hard to merge. But, while there is some time left before the merger completes, I thought I’d put out a few public suggestions for both airlines as they gradually become one. Here goes:

  1. Keep Channel 9. That’s the United audio channel that carries cockpit air traffic audio. Like a lot of frequent fliers, aviation is a passion of mine, and listening in on that chatter is a familiar, comforting and engaging experience. Sharing it with passengers is up to the pilots, and I always go out of my way to thank the pilots who choose to share the channel with passengers. I’ve met many other passengers over the years who also love the service. In many cases these passengers are either current or former pilots themselves. Of course it’s not necessary to keep it on that same audio channel; but at least make it available.
  2. Make seat choices easier online. Say what kind of airplane the flight takes, and whether or not there are actually windows by the window seat (on some planes there are some window seats with blank walls). Consider providing links to SeatExpert or SeatGuru.
  3. Allow more conditional choices for upgrades. I like window seats on the shaded side of the plane, and usually choose those seats with great care. So, for example on a United 777, where all the premium coach seating with extra legroom is in seats over the wing. I’m willing to sit in the back with less legroom, just to have an unobstructed view out the window. But often I’ll get an automatic upgrade (as a frequent flyer) to a business class seat that is either an aisle seat or a window seat on the sunny side of the plane, where the view is never as good. In those cases I’ll usually prefer to stay in coach.
  4. Provide Internet connectivity by wi-fi. Put it on all but the small short-haul planes.
  5. Power outlets are nice too. Some airlines have them for all seats. United should be one of them.
  6. The DirectTV system on some Continental planes is nice. So is the completely different system on some other Continental planes (one I flew from Houston to Frankfurt had a zillion movies, but no easy way to navigate all the choices). Whatever you standardize on, make it relatively open to future improvements. And make the headset plugs standard 1/8″ ones, so passengers can use their own headsets.
  7. Get apps going on Android, iPhone and other handheld devices. Continental has some now. United doesn’t yet, though it does now have the paperless boarding pass.
  8. Get Jeff Smisek to cut a new merger progress announcement to run for passengers. The old one has been talking about “changes in the coming months” for about a year now.
  9. In the lounges, upgrade the food, or provide better food you charge for (like you do for drinks at the bar). Right now in the Continental President’s club, there are apples, three kinds of chips in bags, bottom-quality shrink-wrapped cheeses and tiny plastic-wrapped sesame crackers. The United clubs will have the same apples, plus maybe the same crackers and chips, and some nut/candy mixes in dispensers. This Continental club doesn’t have an espresso/cappuccino machine, while United club at the same airport does. (And it’s a much better model than the awful one they had for a decade or more.) Meanwhile at Star Alliance lounges, and in lounges of international airlines such as Scandinavian, there will be a spread of sandwich makings, pastries, fresh baked breads and other good stuff. United and Continental charge a lot for the lounges, yet don’t allow food to be brought in. So at least offer something more than the minimal, food-wise. Free wi-fi in the lounges is also cool. Both United and Continental offer it, but Continental makes it simple: it’s just there, a free open access point. United’s is a complicated sign-on to T-Mobile.
  10. Go back to Continental’s simple and straightforward rules for device use on planes. United’s old rules were ambiguous, all-text and hard to read. Continental had little grapics that showed the allowed devices. That’s what persists in the current (March) Hemispheres magazine is the United text. You almost need to be a lawyer to make sense of this line here: “Any voice, audio, video or other photography (motion or still), recording while on any United Airlines aircraft is strictly prohibited, except to the extent specifically permitted by United Airlines.” Only twice in my many flights on United have I been told not to shoot pictures out the window from altitude, and in the second case the head flight attendant apologized later and offered me a bottle of wine for my trouble. From what I understand, photography is specifically permitted, provided it is not of other people or equipment inside the plane. I’ve also been told “It’s at the pilot’s discretion.” Whatever the rules are, the old Continental ones were much better, and unambiguous.
  11. Email receipts for onboard charges. This especially goes for ones where promos are involved and one can’t tell otherwise if the promo discount went through. For example, Chase bank customers were supposed to get $2 off on the $6 charge for using a Chase bank card to pay for watching DirectTV on the flight I took two Thursdays ago from Boston to Houston. Did I get the discount? I still don’t know.
  12. On the personal video screens, provide flight maps with travel data such as time to destination and altitude. Love those, especially when they aren’t interrupted with duty-free promos on international flights.
  13. Avoid lock-ins with proprietary partners. Example: Zune on United: http://www.zune.net/united. Right now over half of the devices being used in this lounge are non-PCs (iPads, Androids, Macs, etc.). Why leave those people out? And, of course, Zune is a dead platform walking.

Anyway, that’s a quick brain dump in the midst of other stuff, encouraged by conversation with other passengers here. I’m looking forward to seeing how things go.


[This piece was written for (in Raleigh, North Carolina ) and published twenty-five years ago, on February 10, 1986. Since it might be worth re-visiting some of the points I made, as well as the event itself, I decided to dust off the piece and put up here. Except for a few spelling corrections and added links, it's unchanged. — Doc]

I can remember, when I first saw the movie , how unbelievable it seemed that and could fly their spacecrafts so easily. They’d flick switches and glance knowingly at cryptic lights and gauges, and zoom their ways through hostile traffic at speeds that would surely kill them if they ran into anything; and they’d do all this with a near-absolute disregard for the hazards involved.

That same night, after I left the movie theatre, I experienced one of the most revealing moments of my life. I got into my beat-up , flicked some switches, glanced knowingly at some lights and gauges, and began to zoom my way through hostile traffic at speeds that would surely kill me if I ran into anything; and I did all this with a near-absolute disregard for the hazards involved. Suddenly, I felt like Han Solo at the helm of the . And in my exhilaration, I realized how ordinary it was to travel in a manner and style beyond the dreams of all but humanity’s most recent generations. I didn’t regret the likelihood that I would never fly in space like Han and Luke; rather I felt profoundly grateful that I was privileged to enjoy, as a routine, experiences for which many of my ancestors would gladly have paid limbs, or even lives.

Since then I have always been astonished at how quickly and completely we come to take our miraculous inventions for granted, and also at how easily we use those inventions to enlarge ourselves, our capabilities, and our experience in the world. “I just flew in from the Coast,” we say, as if we were all born with wings.

I think this “enlarging” capacity, even more than our brains and our powers of speech, is what makes us so special as creatures. As individuals, and as an entire species, we add constantly to our repertoire of capabilities. As the educator said, our capacity to learn is amplified by our ability to develop skills. Those skills give us the power to make things, and then to operate those things as if they were parts of ourselves. Through our inventions and skills, we acquire superhuman powers that transcend the weaknesses of our naked, fleshy selves.

One might say that everything we do is an enlargement on our naked beginnings. That’s why we are the only animals that not only wear clothes, but who also care about how they look. After all, if we were interested only in warmth, comfort and protection, we wouldn’t have invented push-up bras and neckties. Or other non-essentials, like jewelry and cosmetics. It seems we wear those things to express something that extends beyond the limits of our bodies: the notions of our minds, about who we are and what we do.

But clothes are just the beginning, the first and most visible layer in a series that grows to encompass all our tools and machines. When we ride a bicycle, for example, the bike becomes part of us. When we use a hammer to drive a nail, we ply that tool as if it were an extra length of arm. Joined by our skills to tools and machines, our combined powers all but shame the naked bodies that employ them.

I remember another movie: a short animated feature in which metallic creatures from Mars, looking through telescopes, observed that the Earth was populated by a race of automobiles. Martian scientists described how cars were hatched in factories, fed at filling stations, and entertained at drive-in movies.

And maybe they were right. Because, in a way, we become the automobiles we drive. Who can deny how differently we behave as cars than as people? It’s a black that cuts us off at the light, not Mary Smith, the real estate agent. In traffic, we give vent to hostilities and aggressions we wouldn’t dare to release in face-to-face encounters.

Of course, we have now metamorphosed into entities far more advanced than automobiles. As pilots we have become airplanes. As passengers we have become creatures that fly great distances in flocks.

If those Martian scientists were to keep an eye on our planet, they would note that we have now begun to evolve beyond airplanes, into spaceships. In their terms we might note the Tragedy as the metallic equivalent of a single failure in the amphibians’ first assault on land. Evolution, after all, is a matter of trial and error.

But as we contemplate the price of our assault on the shores of space, we need to ask ourselves some hard questions. For example: is the Challenger tragedy just a regrettable accident in the natural course of human progress, or evidence of boundaries we are only beginning to sense?

On January 28th, Challenger addressed that question to our whole species. We all felt the same throb of pain when we learned how, in one orange moment, seven of our noble fellows were blown to mist at the edge of the heavens they were launched to explore.

Most of us made it our business that day to visit the TV, to watch the Challenger bloom into fire, and to share the same helpless feeling as we saw the smoking fragments of countless dreams rained down in white tendrils, like the devil’s own confetti, to the ancestral sea below. The final image — a monstrous white Y in the sky — is permanently embossed in the memories of all who witnessed the event.

It was so unexpected because the shuttle had become exactly what NASA had planned: an ordinary form of transportation, a service elevator between Earth and Space. NASA’s plan to routinize space travel succeeded so convincingly that major networks weren’t even there to cover the Challenger liftoff. Instead they “pooled” for rights to images supplied by Ted Turner‘s Cable News Network. Chuck Yeager, the highest priest in the Brotherhood of The Right Stuff, voiced the unofficial NASA line on the matter. “I see no difference between this accident and any accident involving a commercial or military aircraft,” he said.

Would that it were so.

“Fallen heroes” is not a term applied to plane crash victims. In fact, the technologies of space travel are still extremely young, and the risks involved are a lot higher than we like to think. “Since NASA made it look so easy, people thought it would never happen. Those of us close to the program thought it could happen a whole lot sooner. We’re glad it was postponed this long,” said , a former astronaut and pilot of the .

The fact that the shuttle program was so vulnerable, and we failed to recognize the fact, says unwelcome things about our faith in technology, and now is when we should listen to them. Because the time when flying through space becomes as easy as flying down the road, or even through the air, is still a long way off. In the meantime, it might be best to leave the exploring to guys like Lousma, who are blessed with the stuff it takes to push the risks out of the way for the rest of us.

And we’re talking about the kind of risks that were built into the shuttle from its start.

Consider for a moment that the shuttle program is, after all, the bastard offspring of a dozen competing designs, and constrained throughout its history by a budgetary process that subordinates human and scientific aspirations to a variety of military and commercial interests. And consider how, as with most publicly-funded technologies, most of the Shuttle’s components were all produced by the lowest bidder. And consider the fact that many of the Shuttle’s technologies are, even by NASA’s admission, obsolete. If we had to start at Square One today, we’d probably design a very different program.

A new program, for example, would probably take better account of the Perrow Law of Unavoidable Accidents. A corrolary of Murphy’s Law — “Anything that can go wrong, will go wrong” — the Perrow Law is modestly named after himself by , Professor of Sociology and Organizational Analysis at Yale University. According to Perrow, the shuttle program has succeeded mostly in spite of itself. Its whole design is so detailed, so complex, so riddled with interdependent opportunities for failure, that we’re lucky one of the things didn’t blow up sooner, or worse, suffer a more agonizing death in space.

“The number of interconnections in these systems is so enormous,” he says, “that no designer can think of everything ahead of time. It may be that this was one major valve failing on one of the tanks, but I rather suspect that that’s not the case. NASA tests and is very concerned about those valves. They have back-ups for every major system. The problem is more likely to have been a number of small things that came together in a mysterious way — a way that we may never learn about.”

He continues, “The chances for an accident will be only marginally reduced if we find the cause of this, and harden something or increase the welds, and eliminate this one thing as a source of an accident. But right next to it will be a dozen other unique sources of accidents that we haven’t touched. But by touching the components next to it, we may increase the possibility of other accidents.”

, who wrote , and invented the term, suggests that NASA may have snowed itself into believing that space travel is past the pioneering stage, and that, as a concept, the shuttle’s “coach & freight service — a people’s zero-G express” was premature. Of the martyred teacher, , he says “Her flight was to be the crossover, at last, from a quarter of a century in which space had been a frontier open only to pioneers who lived and were willing to die by the code of ‘the right stuff’ — the Alan Shepards, s and Neil Armstrongs — to an era when space would belong to the entire citizenry, to Everyman. The last role in the world NASA had in mind for Crista McAuliffe and the rest of the Challenger crew was that of pioneer or hero.”

This was because NASA had labored long and hard to break the political grip of what Wolfe calls “Astropower,” the “original breed of fighter-pilot and test-pilot astronaut — the breed who had been willing, over and over again, to sit on top of enormous tubular bombs, some 36 stories high, gorged with several of the most explosive materials this side of nuclear fission, and let some NASA GS-18 engineer light the fuse.”

The fact was, Wolfe suggests, that McAuliffe and her companions “hurtled for 73 seconds out on the edge of a still-raw technology” before they perished. Which is why he asks “If space flight still involves odds unacceptable to Everyman, then should it be put back in the hands of those whose profession consists of hanging their hides, quite willingly, out over the yawning red maw?”

If the answer is yes, then what will need to happen before Everyman is really ready to fly the zero-G express?

In a word, simplification. Right now there is no way for a single pilot’s senses to stretch over the entire shuttle system, and operate it skillfully. A couple of years ago, the Director of Flight Operations for NASA said “this magnificent architecture makes it that much harder to learn to use the system.” According to Professor Perrow, “because the Shuttle system was designed in so many parts by a phalanx of designers, when it’s all put together to run, there is nobody, no one, who can know all about that system.”

Perrow says “It requires simplification for a single person, a pilot, to know everything that’s happening in such a hostile environment as space.” One of the great simplifications in aviation history was the substitution of the jet engine for the piston engine. That’s what we need to make space travel agreeably safe.”

It is ironic that on the day the Challenger blew up, , a space industry consultant and a former NASA administrator, was about to mail the first draft of a commission report to the president on the future of the U.S. space effort. That report advanced two recommendations: 1) a unmanned cargo-launching program to deliver cargo to space at a fraction of current shuttle costs; and 2) an improved shuttle or a new-generation system like the “hypersonic transportation vehicle” the Air Force has wanted ever since NASA beat the rocket airplane into space. The hypersonic transport would simply be an airplane that can fly in space. By contrast, the shuttle is a spacecraft that can glide to earth. Already, hypersonic transport technology has been around for years. Reports say the first “space plane” could be ready to fly in the 1990s. The thing would cruise along at anywhere from Mach 5 to Mach 25, which would mean, theoretically, that no two points on the earth would be more than three hours apart.

But it will have to fight the inertia behind the shuttle program, which is substantial, and slowed only momentarily by the Challenger explosion.

I fear we can only pray that future missions will continue to dodge Murphy’s law.

Over time, however, our sciences will need to face Perrow’s Corollary more soberly. We need to recognize that there are limits to the complexities we can build into our technologies before accidents are likely to occur. Thanks to Fail Safe, Doctor Strangelove , and other dramatic treatments of the issue, we are already familiar with (and regretably taking for granted) the risks of nuclear catastrophe to which we are exposed by our terribly complicated “defensive shields.”

And this hasn’t stopped us from committing to even more dangerous and complicated “defensive” projects, the most frightening of which is the euphemistically titled , better known by its nickname: Star Wars. Professor Perrow says “Star Wars is the most frightening system I can think of.” In fact, Star Wars is by far the most complex technology ever contemplated by man. And possibly the most expensive.

There are cost projections for Star Wars that make NASA’s whole budget look like pocket change. Portentiously, the first shuttle experiment with Star Wars technology failed when shuttle scientists pointed a little mirror the wrong way. We can only hope that the little mirrors on Soviet Warheads are aligned more cooperatively.

Complexity is more than a passing issue. It is science’s most powerful and debilitating intoxicant. We teach it in our schools, confuse it with sophistication and sanction it with faith. In this High Tech Age, we have predictably become drunk on the stuff. And, as with alcohol and cocaine, we’ll probably discover its hazards through a series of painful accidents.

Meanwhile, there is another concern that ironically might have been illuminated by a teacher, or better yet a journalist, in space. Its advocates include a recently-created organization of space veterans whose non-political goal is to share their singular view of our planet. That view sees a fragile ball of blue, green and brown, undivided by the lines that mark the maps and disputes on the surface below. It is an objective view, and we need it badly.

The implications of that view are made more sober by recent discoveries suggesting limits to the viability of human life in the environments of space. Outside the protective shield of our atmosphere, travelers are bombarded constantly by cosmic radiation that produces cancer and other ailments.

Weightlessness also has its long-term costs. While there may be ways to reduce or eliminate the risks involved with space travel, we are still, at best, in the zygote stage of our development as space creatures. It might be millennia before we are finally ready to leave Earth’s womb and dodge asteroids in the manner of Han Solo.

Until then, it would be nice if we didn’t have to discover our limits the hard way.

Al Jazeera story

Cable companies: Add Al Jazeera English *now* Jeff Jarvis commands, correctly, on his blog — and also in , under the headine . For me now was a few minutes ago, when I read both items on the family iPad, which has been our main news portal since the quit coming and I suspended my efforts to reach them by Web or phone. (The Globe also wants a bunch of ID crap when I go there on the iPad, so they’re silent that way too.) So I went to the App store, looked up , saw something called Al Jazeera English Live was available for free, got it, and began watching live protest coverage from Cairo.

We don’t have cable here. We dumped it after network news turned to shit, and we found it was easier to watch movies on Netflix. We still like to watch sports, but cable for sports alone is too expensive, because it’s always bundled with junk we don’t want and not available à la carte. (You know, like stuff is on the Web.) When we want TV news, we go online or get local TV through an gizmo plugged into an old Mac laptop. Works well, but it’s still TV.

And so is Al Jazeera on an iPad/iPhone, Samsung Wave or a Nokia phone. (See http://english.aljazeera.net/mobile/for details. No Android or Blackberry yet, appaerently.) The difference is that real news s happening in Egypt, and if you want live news coverage in video form, Al Jazeera is your best choice. As Jeff puts it, “Vital, world-changing news is occurring in the Middle East and no one — not the xenophobic or celebrity-obsessed or cut-to-the-bone American media — can bring the perspective, insight, and on-the-scene reporting Al Jazeera English can.”

And it’s very good. , “If you’re watching Al Jazeera, you’re seeing uninterrupted live video of the demonstrations, along with reporting from people actually on the scene, and not “analysis” from people in a studio. The cops were threatening to knock down the door of one of its reporters minutes ago. Fox has moved on to anchor babies. CNN reports that the ruling party building is on fire, but Al Jazeera is showing the fire live.”

In fact six Al Jazeera journalists are now being detained (I just learned). That kind of thing happens when your news organization is actually involved in a mess like this. CNN used to be that kind of organization, but has been in decline for years, along with other U.S. network news organizations. As Jeff says, “What the Gulf War was to CNN, the people’s revolutions of the Middle East are to Al Jazeera English. But in the U.S., in a sad vestige of the era of Freedom Fries, hardly anyone can watch the channel on cable TV.”

And that’s a Good Thing, because cable is a mostly shit in a pipe, sphinctered through a “set top box” that’s actually a computer crippled in ways that maximize control by the cable company and minimize choice for the user. Fifteen years ago, the promise of TV was “five hundred channels”. We have that now, but we also have billions of sources — not just “channels” — over the Net. Cream rises to the top, and right now that cream is Al Jazeera and the top is a hand-held device.

The message cable should be getting is not just “carry Al Jazeera,” but “normalize to the Internet.” Open the pipes. Give us à la carte choices. Let us get and pay for what we want, not just what gets force-fed in bundles. Let your market — your viewers — decide what’s worth watching, and how they want to watch it. And quit calling Internet video “over the top”. The Internet is the new bottom, and old-fashioned channel-based TV is a limping legacy.

A few days ago, President Obama spoke about the country’s “Sputnik moment”. Well, that’s what Al Jazeera in Egypt is for cable TV. It’s a wake-up call from the future. In that future we’ll realize that TV is nothing more than a glowing rectangle with a boat-anchor business model. Time to cut that anchor and move on.

Here’s another message from the future, from one former cable TV viewer: I’d gladly pay for Al Jazeera. Even when I can also get it for free. All we need is the mechanism, and I’m glad to help with that.

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The question on Quora goes, What lessons can be learned from the first browser war between Microsoft and Netscape?

I covered that war when it broke out, more than fifteen years ago. No magazine was interested in my writing then. Blogging was several years off in the future. All we had were websites, and that was good enough. The following is what I put up on mine — in as much of the original HTML as can survive WordPress’ HTML-rewriting mill. I’ll continue below the piece…


MICROSOFT+NETSCAPE

WHY THE PRESS NEEDS TO SNAP OUT OF ITS WAR-COVERAGE TRANCE

By Doc Searls
December 11, 1995

Outline

Wars?

Am I wrong here, or has the Web turned into a Star Wars movie?

I learn from the papers that the desktop world has fallen under the iron grip of the most wealthy and powerful warlord in the galaxy. With a boundless greed for money and control, Bill Gates of Microsoft now seeks to extend his evil empire across all of cyberspace.

The galaxy’s only hope is a small but popular rebel force called Netscape. Led by a young pilot (Marc Andreesen as Luke Skywalker), a noble elder (Jim Clark as Obi-wan Kanobe) and a cocky veteran (Jim Barksdale as Han Solo), Netscape’s mission is joined by the crafty and resourceful Java People from Sun.

Heavy with portent, the headlines tromp across the pages (cue the Death Star music — dum dum dum, dum da dum, dum da dummm)…

  • “MICROSOFT TAKES WAR TO THE NET: Software giant plots defensive course based on openness”
  • “MICROSOFT UNVEILS INTERNET STRATEGY: Stage set for battle with Netscape.”
  • “MICROSOFT, SUN FACE OFF IN INTERNET RING”
  • “MICROSOFT STORMS THE WEB”

The mind’s eye conjures a vision of The Emperor, deep in the half-built Death Star of Microsoft’s new Internet Strategy, looking across space at the Rebel fleet, his face twisted with contempt. “Your puny forces cannot win against this fully operational battle station!” he growls.

But the rebels are confident. “In a fight between a bear and an alligator, what determines the victor is the terrain,” Marc Andreessen says. “What Microsoft just did was move into our terrain.”

And Microsoft knows its strengths. December 7th, The Wall Street Journal writes, Bill Gates “issued a thinly veiled warning to Netscape and other upstarts that included a reference to the Pearl Harbor attack on the same date in 1941.”

Exciting stuff. But is there really a war going on? Should there be?

are the facts?

After reading all these alarming headlines, I decided to fire up my own copy of Netscape Navigator and search out a transcript of Bill’s December 7th speech.

I started at Microsoft’s own site, but got an “access forbidden” message. Then I went up to the internet level of the site’s directory, but found the Netscape view was impaired. (“Best viewed with Microsoft Explorer,” it said.) I finally found a Netscape-friendly copy at Dave Winer’s site. It appears to be the original, verbatim:*

MR. GATES: Well, good morning. I was realizing this morning that December 7th is kind of a famous day. (Laughter.) Fifty-four years ago or something. And I was trying to think if there were any parallels to what was going on here. And I really couldn’t come up with any. The only connection I could think of at all was that probably the most intelligent comment that was made on that day wasn’t made on Wall Street, or even by any type of that analyst; it was actually Admiral Yamomoto, who observed that he feared they had awakened a sleeping giant. (Laughter.)

I see. The “veiled threat” was Bill’s opening laugh line. Even if this was “a veiled threat,” it was made in good humor. The rest of the talk hardly seemed hostile. Instead, Bill showed a substantial understanding of how both competition and cooperation work to build markets, and of the roles played by users, developers, leaders and followers in creating the Internet. In his final sentence, Bill says, “We believe that integration and continuity are going to be valuable to end users and developers…”

Of course, I wish he’d pay a little more attention to Macintosh users and developers, but I don’t blame him for avoiding them. I blame Apple, which dissed and sued Microsoft for years, to no positive effect. Apple played a zero-sum game and — sure enough — ended up with zero. Brilliant strategy.

Think how much farther along we would be today if this relationship was still Apple plus Microsoft, rather than Apple vs. Microsoft.

The truth is that the Web will be better served by Microsoft plus Netscape than by Microsoft vs. Netscape. Plus is what most of us want, and it’s probably what we’ll get, regardless of how the press plays the story.

give a big AND to the Web

So what is the best way to characterize Microsoft, if not as the Heaviest of Heavies?

I think Release 1.0‘s Jerry Michalski gets closest to it when he says: “Microsoft thinks more broadly than any other company about what it’s doing. Its plans include global telecommunications, information creation, applications — even community building.” That tells us a lot more than “Microsoft goes to war.”

Markets are more than battlefields. The OR logic of war and sports get us excited, but tells us little of real substance. For that we also need the AND logic of cooperation, choice, partnership and working together. What we all want most — love — is hardly an OR proposition. Imagine a lover saying “there’s only room in this relationship for one of us, baby.”

But the press is caught in an OR trance. Blind to the AND logic that gives markets their full color, the press reduces every hot story to the black vs. white metaphors of war and sports. Why cover the Web as the strange, unprecedented place it is, when you can play it as yet another story about two guys trying to beat the crap out of each other? Especially when the antagonists are little good guy and a big bad guy?

Look, the Internet didn’t take off because Netscape showed up; and it wasn’t slowed down because Microsoft didn’t. It took off because millions of people added their creative energies to something that welcomed them — which was mostly each other. Death-fight competition didn’t make the Web we know now, and it won’t make the Web that’s coming, either.

That’s because every site on the Web is AND logic at work. So is every vendor/developer relationship that ever produced a product or created a market. So is the near-infinite P/E ratio Netscape enjoys today.

, what IS Microsoft doing?

“Embrace and extend,” Bill Gates called it in his December 7 talk. That’s what he said Microsoft will do with products from Oracle, Spyglass, Compuserve and Sun. Is this an AND strategy? Or is it yet an other example of what Gary Reback, Judge Sporkin and other Microsoft enemies call a “lock and leverage” strategy, intended to drive out competition and let Microsoft charge tolls to every traveler on the Information Highway?

We’ll see.

It should be clear by now that the Web does not welcome OR strategies. Microsoft Network was an OR strategy, and it didn’t work. If history repeats itself (as it usually does with Microsoft), the company will learn from this experience (as Apple learned earlier from its eWorld failure) and move on to do the Right Thing.

Not that most of the press would notice. To them Microsoft is The Empire and Bill is its gold-armored emperor. But reporters are the ones putting clothes on this emperor. To the people who make Microsoft’s markets — the users and developers — “billg” is as naked as a newborn.

Take away the war-front headlines, the play-by-play reporting, the color commentary by industry analysts, the infatuation with personal wealth — and you see Bill as an extremely competitive guy who’s also trying to do right by users and developers. And hiding little in the process. Is he a bully? Sometimes. Is this bad? No, it’s typical of big companies since the dawn of business. It looks to me more like a personality trait than a business strategy. And what makes Microsoft win is far more strategic than personal.

George Gilder puts it this way in Forbes ASAP (“Angst & Awe on the Internet“):

Blinded by the robber-baron image assigned in U.S. history courses to the heroic builders of American capitalism, many critics see Bill Gates as a menacing monopolist. They mistake for greed the gargantuan tenacity of Microsoft as it struggles to assure the compatibility of its standard with tens of thousands of applications and peripherals over generations of dynamically changing technology.

to win users and influence developers

How does Bill express that tenacity? As Dave Winer puts it in “The Platform is a Chinese Household,” Bill “sends flowers.” Bill courts developers and delivers for customers, who return the favor by buying Microsoft products.

Markets are conversations, and there isn’t a more willing conversational participant than Bill. That’s why I’m not surprised when Dave says “the only big company that’s responsive to my needs is Microsoft.” And Dave, by the way, is a pillar of the Macintosh community. To my knowledge, he hasn’t developed a DOS-compatible product since the original ThinkTank.

Users and developers don’t need to hear vendors talk about how much their competition sucks. No good ever comes of it. Is it just coincidence that Microsoft almost never bad-mouths its competition? Though Bill is hardly innocent of the occasional raspberry, he’s a long way from matching the nasty remarks made about him and his company by leaders at Sun, Apple, Netscape and Novell, just to name an obvious few.

It especially saddens me to hear competition-bashing from Guy Kawasaki, whose positive energies Apple desperately needs right now. As a customer and user of both Apple and Microsoft products, I see Guy’s “how to drive your competition crazy” rap as OR logic at its antiproductive worst.

At the opposite end of the diplomacy scale, I like the way Gordon Eubanks of Symantec has consistently been fair and constructive in his public remarks about Bill and Microsoft (and has reaped ample rewards in the process).

What makes markets work is a combination of AND and OR processes that deserve thoughtful and observant journalism. They also call for vendors who can drop their fists, open their minds and look at opportunities from users’ and developers’ points of view. This is how Microsoft came to change its Internet strategy. And this is what makes Microsoft the most adaptive company in the business, regardless of size. No wonder the laws of Darwin have been kind to them.

new breed of life

Urge and urge and urge,
Always the procreant urge of the world.
Out of the dimness opposite equals advance…
Always substance and increase,
Always a knit of identity… always distinction…
Always a breed of life.
—Walt Whitman

Where the language of war fails, perhaps the language of Whitman can succeed.

By the great poet’s lights, the Web is a new breed of life. An original knit of identity. Its substance increases when opposite equals like Netscape and Microsoft advance out of the dimness and obey their procreant urges — not their will to kill.

The Web is a product of relationships, not of victors and victims. Not one dime Netscape makes is at Microsoft’s expense. And Netscape won’t bleed to death if Microsoft produces a worthy browser. The Web as we know it won’t be the same in six weeks, much less six months or six years. As a “breed of life,” it is original, crazy and already immense. It is not like anything. To describe it with cheap-shot war and sports metaphors is worse than wrong — it is bad journalism.

A week after this experience, I went back to Microsoft site and found its whole Internet Strategy directory much more Netscape-friendly and nicely organized. Every presentation is there, including all the slides. Though the slides are in PowerPoint 4.0 for Windows, my Mac is able to view them with the Mac version of the program. [Back to *]

George Gilder’s Forbes ASAP article archives are at his Telecosm site.

Dave Winer’s provocative “rants” come out every few days, and accumulate at his DaveNet site. Check out “The User’s Software Company,” which inspired this essay.


One might look back on this and say “Yeah, but Microsoft still killed Netscape.” I don’t think so. Netscape had many advantages, including one it tried too late to save the company — but not too late to save the browser and keep it competititve: open-sourcing the Mozilla code. Five years after I wrote the above, I wrote a piece in Linux Journal describing Netscape’s mistakes:

For a year or two, Netscape looked like it could do no wrong. It was a Miata being chased down a mountain road by a tractor trailer. As long as it moved fast and looked ahead, there was no problem with the truck behind. But at some point, Netscape got fixated on the rear-view mirror. That’s where they were looking when they drove off the cliff.

Why did they do that?

  1. They forgot where they came from: the hacker community that had for years been developing the Net as a free and open place—one hospitable to business, but not constrained by anybody’s business agenda. The browser was born free, like Apache, Sendmail and other developments that framed the Net’s infrastructure. The decision to charge for the browser—especially while still offering it for free—put Netscape in a terminal business from the start.
  2. They got caught up in transient market’s fashions, which were all about leveraging pre-Web business models into an environment that wouldn’t support them. Mostly, they changed the browser from a tool of Demand (browsing) to an instrument of Supply. They added channels during the “push” craze. They portalized their web site. They turned the location bar into a search term window for a separate domain directory, to be populated by the identities of companies that paid to be put there (a major insult to the user’s intentions). Worst of all, they bloated the browser from a compact, single-purpose tool to an immense contraption that eventually included authoring software, a newsgroup reader, a conferencing system and an e-mail client—all of which were done better by stand-alone applications.
  3. They became arrogant and presumptuous about their advantages. At one point, Marc Andreessen said an OS was “just a device driver”.
  4. Their engineering went to hell. By the time Netscape was sold (at top dollar) to AOL, the dirty secret was that its browser code was a big kluge and had been for a long time. Jamie Zawinski (one of the company’s first and best-known engineers) put it bluntly: “Netscape was shipping garbage, and shipping it late.” Not exactly competitive.
  5. They lost touch with their first and best market: those customers who had actually paid for that damn browser.

So, back to the original question. What have we learned, now that IE is still around, and most of its competitors are either open source or based on open source code? Here’s a quick list:

  1. The browser was never a product in the sense that it’s something that can be charged and paid for as a scarce good. It wanted to be open source in the first place.
  2. The war metaphor is distracting and misleading, even when it’s appropriate.
  3. No browser is even close to perfect, and none will ever be.

Feel free to add more of your own, here or on Quora. (I’m very curious to see how Quora evolves.)

Tags: , , , , , , ,

This week the Bay Area loses two of its radio landmarks. On 102.1fm, , which has been broadcasting classical music since 1946, will be replaced by a simulcast of (“K-FOX”), a classic rock station in San Jose. And on 90.3 fm, KUSF, which has been one of the most active and community-involved free-form college radio stations in history, has gone silent. When the signal on 90.3 comes back on the air, it will carry the KDFC call letters and classical music programming. Meanwhile the old KUSF will continue in some form online. The new KDFC will also broadcast on 89.9, which is the former home of , a station licensed to .

This graphic, combined from three coverage maps at Radio-Locator.com, shows the before-and-after situation. One red line is KDFC’s old primary coverage area on 102.1. The other two are its new primary coverage areas on 90.3 and 89.9:

(More about signals below at *)

Since the 90.3 signal is tiny, and the 89.9 signal is far away, KDFC will be losing a great deal of coverage. Neither of the new signals serves the Peninsula, the South Bay or the East Bay beyond Berkely and Oakland. KUSF needs to start over online. On the FM band, it’s dead.

What happened was a three-way deal between , the and the . Entercom is the one of the largest owners of broadcast properties in the country, and an aggressive buyer of broadcast properties. So is USC, which has expanded its classical network from in Los Angeles to five stations spread from Morro Bay to Palm Springs. USF, like many universities, held a broadcast license that had monetary value on the open market while producing no income for the university itself.

According to Radio Ink and other sources, here’s how the deal went down:

  1. USF sold the 90.3 frequency to USC for $3.8 million.
  2. USC also bought KNDL for $2.8 million.
  3. Entercom, which owns KDFC, bought KUFX from the Clear Channel Aloha Trust, and will simulcast KUFX (still as “K-FOX”) over KDFC’s old 102.1 facility. Entercom will also give KDFC’s call letters and record collection to “A new San Francisco-based nonprofit.”

The press releases:

While it’s nice that KDFC has stayed alive, its move to much weaker signals is a far bigger loss for Bay Area classical music listeners than losses suffered by listeners when New York’s WQXR and Boston’s WCRB made similar moves. WQXR stayed on the air with a smaller signal from the same antenna, and WCRB moved to a same-size transmitter a couple dozen miles from the center of town, but most listeners could still get the stations. KDFC’s new facilities only cover a fraction of the population reached by the old signal. Essentially the new station covers San Francisco, and that’s it. More about coverage below*.

KDFC’s listenership is not small. The raw numbers are actually outstanding. According to Radio-Info.com (which leverages Arbitron), KDFC had 632,000 listeners in the most recent ratings period (December 2010), a notch above news-talk leader KGO (624,100). KDFC’s 3.2 average quarter hour (AQH) share was tied for #8 in the market, one notch above “sports giant” KNBR, which scored a 2.8. (KGO was #1 overall for most of the last six decades, and KNBR is an AM powerhouse that covers at least half of California by day and the whole West at night.) In fact, KDFC had better overall numbers than any other Entercom station in the Bay Area.

The problem for Entercom was the format. It’s hard to sell advertising for classical music stations, which have less inventory to offer (sports, news and popular music stations carry many more minutes of advertising per hour), and serve an older audience as well.

Judging from the KDFC statement on its website The Classical Public Radio Network () will hold the license, even though it closed down a few years ago, sort of. It also says,

The new KDFC has already begun to look for new signals to offer reception in the South Bay and the entire Bay Area for our around-the-clock classical programming.

We are happy to let you know Dianne Nicolini, Hoyt Smith, Rik Malone, and Ray White will continue as your on-air hosts, and KDFC’s partnerships with the Bay Area arts and culture community will continue to grow and thrive.

KDFC is the last major commercial classical station in America to make the transition to public radio. This move ensures that classical radio is sustainable for our community into the future. Since 1947, Bay Area classical fans have shown their passionate support for KDFC. Now more than ever, we’re grateful for that support as we begin the new era of Classical KDFC. Comments can be made to  comments at myclassical.org, or by phoning 415-546-8710. If you’d like to send a check as a Founder for the Future of KDFC, please send a check to:

The Classical Public Radio Network, 201 Third Street, 12th floor, San Francisco, CA 94103.

It’s signed by Bill Leuth, Vice President, KDFC. Bill and the other names he mentions are Bay Area classical radio institutions as well.

As for KUSF, maybe going online will be a form of liberation. As signals go, 90.3 barely covered San Francisco. The Internet covers the world. And Internet radio is growing fast. Aribitron now includes online streams in its ratings, which it wouldn’t do that if those streams were not signifiant. In San Francisco, KNBR’s stream had more than 50,000 listeners in November. In Los Angeles, KROQ’s stream had 67,900 listeners in December. Many more people every day are listening to radio on phones and other portable devices. Even Howard Stern, when he renewed with Sirius in December, said the future of satellite listening isn’t over satellite — it’s over the Internet. (Which Jeff Jarvis and I both told him, back when he was still making up his mind. Latelr Howard kindly gave a hat tip to Jeff on the air.)

And hey, KDFC can benefit from the same thing.

Here’s more from The Bay Citizen and the San Francisco Chronicle. And a rescue mission report at SF Weekly… And here’s the audio from a KQED Forum program on the matter. It says that KUSF is slated to become “an online-only training station for students.] Here’s a San Francisco Chronicle story on a gathering at USF at which “almost 500 backers” of KUSF came to confront Stephen A. Privett, the University President. The part that matters:

Privett said he made the decision because the station, dominated by outside volunteers, “was of minimal benefit to my students.”

“This was not a crass business decision about dollars,” Privett said. “This was about ensuring our programs involve our students. … Our primary mission is to our students, it is not to the community at large.”

Privett said some of the $3.75 million would be used to fund the student-led online station, with the rest going to other unspecified educational projects.

Well, “student-led” suggests that the community might still be involved.

For frequent updates follow @KUSF. and at SaveKUSF on Facebook. Feelings are not weak on this matter. KUSF is much loved by its community.

On January 20, I put up a new post suggesting that the KUSF community go for 87.7fm. I think it’s available.

It also amazes me (it’s still January 20) that this post and the next one have not yet received a single comment. Meanwhile my earlier post about Flickr now has 86 comments, and even the highly arcane Geology by Plane has 6. Could it be that the total number of people who care just isn’t that large? Not saying this is a bad thing, just that it’s an isolated one. So far 3,384 people say they like SaveKUSF on Facebook. But liking and doing are way different. As I suggest here, the best bet for doing isn’t trying to make a university turn down $3.8 million for something they clearly wish to unload. It’s to start something new.

* Signal stuff, for the technical:

[2 February update... A new case has come up, of accidental deletion. More details here and here. The company has also updated its community guidelines. It's still not clear why the company does not save deleted accounts. My provisional assuption is that the reason is legal rather than technical. But I'd love to hear somebody from Flickr (or somebody familiar with their systems) tell me that's wrong. In any case, deleted accounts should be kept, somewhere, somehow, one would think.]

As of last October, hosted 5,000,000,000 images. I’m approaching 50,000 images on Flickr right now. Sooo… if I lop off a bunch of zeros that comes to… .001% of the total. Not much, but maybe enough to show on their radar.

Here is what I hope they see: some heavy Flickr users are getting worried. Those with the most cause for worry are at the ‘pro’ level, meaning we pay for the service. (In my case, I pay for two of the four at links above). One cause for worry is reports of sudden and unexplained account deletions. The other is the possibility that Flickr might fail for the same reason that, say, is now failing. That is, by declining use, disinterest or mismanagement by the parent corporation, or a decline in advertising revenues.

Of particular interest right now is a report by of Deepa Praveen’s Flickr Pro account deletion. She claims she lost 600 photos, 6,000 emails, 600 contacts, 20,000 favorites, 35,000 comments, 250,000 views and more. “Don’t I deserve a reason before they pressed the DEL key?” she writes.

Of course we only have her side on this thing, so far, so bear that in mind.

Meanwhile the closest thing I can find to an explanation in Flickr’s Help Forum is this thread, which leads me to think the most likely reason for the deletion is that Deepa voilated some term of service. But, I dunno. Maybe somebody from Flickr can explain in the comments below.

Still, even if blame for the deletion ends up falling at least partly on Deepa (which I hope it does not, and have no reason yet to think it should), one’s exposure on Flickr goes up with the sum of photos one puts there. And the greater risk is not of Flickr’s deletion of customers, but of the market’s deletion of Flickr. Because, after all, Flickr is a business and no business lasts forever. Least of all in the tech world.

Right now that world looks to advertising for paying many big Web companies’ bills, and for driving those companies’ valuations on Wall Street and in pre-IPO private markets. Some numbers… The online advertising business right now totals about $63 billion, close to half of which goes to Google. In fact the whole advertising business, worldwide, only comes to $463 billiion. (Sources: and Google Investor Relations.) That’s a lot of scratch, but does that alone justify the kinds of valuations that and are getting these days? A case can be made, but that case is a lot weaker if Facebook and Google remain mostly in the advertising business. Which, so far, it looks like they will.

Wall Street is less enthusiastic about , but still a little upbeat, perhaps because advertising is still hot, and Yahoo still makes most of its money from “marketing services.” Flickr is part of Yahoo. I can’t find out how much Flickr brings in, but I’m curious to know what percentage comes from Pro account subscriptions, versus advertising placed on non-pro account pages.

There are cracks in the edifice of the online advertising. This comScore report, for example, and an earlier one, both show that ‘natural born clickers’ (that is, people who like to click on ads, versus the rest of us) account for a huge percentage of all the clicks on advertising, which pays based on “click-throughs”. Chas Edwards says, “these ‘natural born clickers’ are not the most desirable demographic for most advertisers: They skew toward Internet users with household incomes below $40,000 who spend more time than average at gambling sites and career advice sites.”

Among all the revenue diets a company might have, advertising equates best with candy. Its nutritive value is easily-burned carbohydrates. A nice energy boost, but not the protien-rich stuff comprised of products and services that provide direct benefits or persistent assets. (I can hear ad folk’s blood begin to boil here. “Advertising is nutritive! It delivers lots of positive public and private good!” Please, bear in mind that I made my bones for many years in the advertising business. I co-founded and served as creative director for one of Silicon Valley’s top agencies for many years. My name was on a building in Palo Alto when I did that. I know what the candy is, how it’s made, how easily most companies who use it can get along without it, and how it differs from stuff they can’t get along without.*)

Regardless of whether or not you think the online advertising business is a bubble (which I do right now, but I’m a voice in the wilderness), we should face the fact that we are seriously exposed when we place our businesses and online lives in the hands of companies that make most of their money from advertising, and that aren’t diversifying into other businesses that aren’t based on guesswork.

I just got off the phone (actually Skype) with folks working on a project that examines Facebook. Many questions were asked. Rather than repeat what you’ll hear me say when that show is produced, I’d rather point to one example that should prove at least some of my points: MySpace.

What’s to stop another company from doing to Facebook what Facebook did to MySpace? More to my point, what’s to stop some new owned-by-nobody technology or collection of protocols and free code from doing to Facebook what SMTP, POP3 and IMAP (the protocols of free and open email) did to MCI Mail, Compuserve mail, AOL mail, and the rest of the closed mail systems that competed with each other as commercial offerings? Not much, frankly.

So I think we need to do two things here.

First is to pay more for what’s now free stuff. This is the public radio model, but with much less friction (and therefore higher contribution percentages) on the customers’ side. In  (at the ) we’re working on that with . Here’s a way EmanciPay will help newspapers. And here’s our Knight News Challenge application for doing the same with all media sources. You can help by voting for it.

Second is to develop self-hosted versions of Flickr, or the equivalent. Self-hosting is the future we’ll have after commercial hosting services like Flickr start to fail. Fortunately, self-hosting is what the Web was meant to support in the first place, and the architecture is still there. We’ll have our own Flickrs and Zoomrs and Picassas, either on servers at home (ISP restrictions permitting) or in a server rack at the likes of RackSpace. But somebody needs to develop the software. has been working in this direction for years. Flickr Fan being one example. The end point of his work’s vector is Silo-free everything on the open web. We are going to get there.

Fortunately Flickr has a generous API Garden that does allow the copying off of most (or all) data that goes with your photographs. I’m interested in being able to copy all my photos and metadata off into my own self-hosted system. How much they would welcome that, I don’t know. But their API is certainly encouraging. And I do want them to stay in business. They’ve been a terrific help for me, and many other photographers, and we do appreciate what they’ve done and still do. And I think they can succeed. In fact, I’d be glad to help with that.

But mainly I want them, and every other silo out there, to realize that the pendulum has now swung full distance in the silo’d direction — and that it’s going to swing back in the direction of open and distributed everything. And there’s plenty of money to be made there too.

I think they might also consider going all-pro or mostly-pro. I say that because I’m willing to pay more than I do now, for a serious pro account — meaning one in which I have more of a relationship with the company. When the average price of first-rate cameras and lenses each run well into four figures, paying, say, $100+ per year for hosting of photos and other value-adds isn’t a bad deal. Hell, I used to pay that much, easy, per month, for film processing, back in the last millennium. And I did most of that at Costco.

So here’s hoping we can talk, that Deepa can recover what she’s lost (or at least see a path toward something better than the relationship she had with Flickr), and that the entrepreneurs and VCs out there will start seeing value in new open-Web start-ups, rather than the ad-funded and silo’d ones that are still fashionable today.

[Later (28 January)...] Thomas Hawk reports,

…after getting three previous non-answer emails from them over the past few weeks, this morning they seem to have finally given her an official answer on why her account was deleted.

From Flickr:

Hi there,

Like I said before, we saw behavior in your account that
went against our guidelines and required us to take action -
which was to delete your account. Our guidelines apply to
any and all content you post on Flickr – photos you upload,
comments you make, group discussions you participate in,
etc.

I am afraid I cannot give you any more specific information
than this.

Thank you for your understanding,
Cathryn”

The only problem is though, according to Deepa she said she hasn’t participated in any discussions or group threads in Flickr for over a year. And she felt that her content very much adhered to the Flickr Guidelines.

I assume that Cathryn had no answer, and that this was the best Flickr could do.

I would like to say this is unacceptable, except that it is acceptable. We accept it when we click “accept” to Flickr’s terms of service when we take out an account with them. And Flickr is no exception here. ALL websites and services like Flickr’s have similar terms.

And we can’t expect the sites to fix them. We have to do that, by proffering our own terms.

Which we’re working on. Stay tuned.

*I actually have hopes for advertising — not as the super-targeted, quant-driven, “personalized” stuff that’s all the rage these days; but as a new communications mechanism on the corporate side of real conversational marketing, in which the customer has full status as a sovereign individual, and takes initiative, expresses intentions, and engages through mechanisms he or she controls (and preferably also owns).

I’m sure all of us with mobile phones do the same thing. When we go into a meeting, a movie, chruch or whatever, we silence our phones. And then forget to un-silence them when we’re done. Then, after too much time has passed, we remember — or are reminded by means other than the phone, such as a spouse saying “Why didn’t you answer when I called? — that we’d turned it off.

So I suggest an un-silencer option. You would set the silencer to snooze for one, two, three or some other number of hours, and then return to normal.

Maybe some phones have this already.

Yes, I know that on some phones, such as the i, the silencer is a physical slider. But it can still be done in software on phones that allow it.

And yes, I know this is a trivial issue, but it’s how I’m dealing now with three missed calls.

In a more perfect world, where my many passions and obligations would be jobbed out to team of scattered clones, one of me would be in Santa Barbara, at the Super Santa Barbara exhibition on Net Neutrality at 653 Paseo Nuevo where a reception will take place 6:30pm-9pm on Thursday (that’s today) January 6th.

In my stead will be friends, most notably Joe Andrieu — who will give a talk on Net Neutrality with a Q&A — and Warren Schultheis of City2.0, who organized the event and the exhibition, which will run Jan 7th – Jan 23rd. Tues-Sun 12pm -5pm.

In their page on Net Neutrality, there’s a link to this piece I wrote for Linux Journal in 2006. It holds up pretty well, actually.

Again, wish I could be there. But if you are, please come by. There are many arguments to be had on the topic — art to appreciate as well (such as the Julia Ford item above). But the fact that matters most for Santa Barbara is that the city is still under-served by its sources of Internet connectivity. That alone should give everybody plenty to talk about.

Bonus link.

This morning, while freezing my way down 8th Avenue to Piccolo on 40th to pick up a couple of cappuccinos, I paused outside the to admire its stark modern lobby as delivered the latest storm news from Los Angeles through my phone’s earbuds. In the midst of reports of fallen rocks, traffic accidents and fears of mudslides, KNX said an actor had been seriously injured during last night’s latest preview performance of Spider-Man, on Broadway, three short blocks from my very ass.

This wasn’t the show’s first injury. In fact, the show had already earned “Troubled” as its adjectival first name.

So, after I got back to our hotel room, we brought up the Times’ website on our iPad (the paper’s own application crashes) and read Actor Injured in Fall During ‘Spider-Man’ Performance, by reporters Dave Itzkoff and Hamilton Boardman. Also contributing to the story were —

  • actress Natalie Mendoza, “who plays the spider-goddess Arachne” and “wrote on her Twitter feed: ‘Please pray with me for my friend Chris, my superhero who quietly inspires me everyday with his spirit. A light in my heart went dim tonight.’” The story adds, “She appeared to be referring to her fellow cast member Christopher Tierney, who is an aerialist and ensemble member in the musical. Bellevue Hospital Center confirmed that on Monday night it had received a patient by that name.”
  • Steven Tartick, an audience member. “‘You heard screams,’ Mr. Tartick said. ‘You heard a woman screaming and sobbing.’
  • An unnamed “New York Times reader” who shot a video of the accident, which ran along with the story. (That’s my own screenshot on the right.)
  • Audience members Scott Smith and Matthew Smith
  • Brian Lynch, an audience member who “described the scene at the Foxwoods Theater on his Twitter feed, writing: ‘Stopped short near end. Someone took nasty fall. Screaming. 911 called. No idea what happened, kicked audience out.’ He added: ‘No joke. No explanation. MJ and Spidey took what seemed to be a planned fall into the stage pit. Then we heard MJ screaming.’”
  • Eyewitness Christine Bord, who “described events outside the theater in a blog post on her Web site, onlocationvacations.com, and “In a telephone interview,” said “two ambulances and a fire truck were already waiting outside the theater when most audience members exited. The actor was quickly brought out on a stretcher, wrapped in protective gear and wearing a neck brace. He acknowledged the crowd which clapped for him before an ambulance took him away.”
  • A New York Times reader who supplied a photo “showing a ‘Spider-Man’ actor being transported to an ambulance outside the Foxwoods Theater.”

The story concludes,

The “Spider-Man” musical has faced several setbacks during its preview period, with one of its actresses suffering a concussion and two actors who were injured by a sling-shot technique meant to propel them across the stage. On Friday it was announced that “Spider-Man” was delaying its official opening by four weeks to Feb. 7 so that creative changes could be made to the show.

A press representative for “Spider-Man” said in an email message: “An actor sustained an injury at tonight’s performance of ‘Spider-Man: Turn Off the Dark.’ He fell several feet from a platform approximately seven minutes before the end of the performance, and the show was stopped. All signs were good as he was taken to the hospital for observation. We will have more news shortly.”

The comments are a snarky icing on the story’s cake, some calling to mind the late and very great Mystery Science Theory 3000:

“Will a vending machine be selling insurance if the audience cares to purchase any?”"There is a reason why this stuff is done with CGI.”

“Didn’t I just read this story?”

“Not so amazing now, are you, Spidey?”

“Dude, this show is getting better all the time! I gotta get me a ticket before it gets shut down.”

“Whoever gave the video to the Times should be commended. That is one brutal fall. If the actor’s neck isn’t broken he’s lucky. We all understand that in today’s world the investments of a group of millionaires in a Broadway show are more important than actors lives but it’s time for the grownups to step in and shut this nonsense down. Look, of course it is sad when someone is injured, but this is the price you have to pay if you want to create great theater. Everyone knows that great theater is about launching people across stages using slingshots. It is what Ibsen did, it is what Shakespeare did, it is what made Sondheim famous. To all the haters posting here, how do you expect to be enlightened at the theater if you can’t see shows that launch actors into the air using slingshots? Mark my words, in one hundred years High School’s will require their students to read Hamlet and to construct slingshots with which to launch each other. That obviously justifies these injuries.”

We live in liminal times, on the blurred boundary between What Was and What Will Be. The formalities of Reporting as Usual, which the Times has epitomized for more than a century, are What Was. What Will Be is Version 2.o of The Press, which will mash up stories (among other news provisioning units) from many sources, which will be credited, linked, and kept current in as close to Real Time as humanly and technically possible.

On Rebooting the News yesterday, @Jay Rosen revisited his excellent distinction between The Press and The Media. Here’s my compression of it: The Press is where we get capital-J Journalism at its best—that is, through goods that truly inform us. The Media is an advertising business.

Nice to see the former keeping up with the Times. And vice versa.

And I do hope that Chris Tierney and the show both recover.

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The above, in order (1,2,3) is what I went through this morning when I searched for “emancipay” on Twitter.

Not knocking Twitter here. I am knocking the fact that we haven’t come up with the open Internet-based (rather than silo-based) way of microblogging.

Yet.

But that’s what I’m hanging out in New York talking to folks about today. That’s a tease. Stay tuned.

[Later...] Okay, tease over. I was on Rebooting the News. I’d say and link more, but the connectivity situation here at the hotel is sub-minimal. Maybe tomorrow.

So I’m in the midst of my first encounter with PeerIndex, which I found through this Petervan’s Blog post. I’d been pointed to PeerIndex before, and to other services like it, and have always found them aversive. But this time the lead came from a friend and business associate, so I thought I’d check it out.

While it’s kinda creepy using Facebook Connect and other means of dumping one’s online life into a service one does not yet understand, much less trust, I don’t have any secrets at any of those data sources, so I gave it a try. Here’s the result, in graphical form:

peerindex

Here’s how Peter explains this:

Peerindex helps you understand and benefit from your social and reputation capital online. How much is your online reputation worth ? PeerIndex is a web technology company that is algorithmically mapping out the social web.

The way we see it, the social web now allows everyone endless possibilities in discovering new information on people, places, and subjects. We believe that the traditional established authorities and experts – journalists, academics, are now joined by a range of interested and capable amateurs and professionals. As this locus of authority shifts, many new authorities emerge. PeerIndex wants to become the standard that identifies, ranks, and scores these authorities — and help them benefit from the social capital they have built up

Btw, my Peerindex is 60. That’s based on my digital footprint on Twitter, Facebook, LinkedIn, and my blogging activities. It is obvious to see that this number “60” may one day translate into some virtual social currency.

Friends, this is high school with a business model.

While our value in the marketplace depends on our reputations, we are not reducible to “captial,” “assets,” “currency” or any other measure.

What I write on this blog, what I tweet, what I share through LinkedIn and Facebook, is not for an “audience.” I have readers here. That’s who I write for. While my services, whatever they are, have value in the marketplace, and I get paid for some of them, that’s not why I write what I write—here, in Twitter or anywhere other than in private correspondence that concerns actual business.

Somewhere back in the early days, this blog plateau’d at about 20,000 regular readers. It’s still there, I’m sure, though I haven’t checked in years. On Twitter I’ve got about 12,000 followers, who I suspect are a subset of my blog readers. That’s fine with me. I’m not looking for more. And I don’t care if I have less. I write stuff that I think is worth sharing, mostly on the old Quaker maxim of not speaking unless you can improve on the silence. Shouting louder isn’t my style. Joking around is. Saying too much or too little is. Being myself is.

Somewhere in the oeuvre of Kurt Vonnegut is a line I can’t find on the Web, but remember going like this: “High school is the core American experience.”  [Later... Mike Warot found the original. Very cool.] I think this is true. And I think that’s what this kind of stuff, as otherwise well-intended as it may be, appeals to.

In his first World Entertainment War album, Rob Breszny pauses in the midst of a wacky narrative to offer a multiple choice question for which the correct answer is this: “Burn down the dream house where your childhood keeps repeating itself.”

Wishing for popularity and approval is a mark of adolescence, a term invented to describe a normative high school condition—specifically, one in which childhood is prolonged. The best cure I know is chug down some Whitman. Here’s a sample:

In all people I see myself, none more
and not one a barleycorn less,
And the good or bad I say of myself I say of them.

I know I am solid and sound.
To me the converging objects of the universe
perpetually flow.
All are written to me,
and I must get what the writing means.
I know I am deathless.
I know this orbit of mine cannot be swept
by a carpenter’s compass,

I know that I am august,
I do not trouble my spirit to vindicate itself
or be understood.
I see that the elementary laws never apologize.

I exist as I am, that is enough.
If no other in the world be aware I sit content.
And if each and all be aware I sit content.

One world is aware, and by far the largest to me,
and that is myself.
And whether I come to my own today
or in ten thousand or ten million years,
I cheerfully take it now,
or with equal cheerfulness I can wait.

My foothold is tenoned and mortised in granite.
I laugh at what you call dissolution,
And I know the amplitude of time.

I am a poet of the body,
And I am a poet of the soul.

I am the poet of the woman the same as the man.
And I say it is as great to be a woman as to be a man,
And I say there is nothing greater than the mother of men.

I chant a new chant of dilation and pride.
We have had ducking and deprecating about enough.
I show that size is only development.

Have you outstript the rest? Are you the President?
It is a trifle.
They will more than arrive there every one,
and still pass on.

I am he that walks with the tender and growing night.
I call to the earth and sea half-held by the night.

Smile O voluptuous coolbreathed earth!
Earth of the slumbering and liquid trees!
Earth of the departed sunset!
Earth of the mountains misty topt!
Earth of the vitreous pour of the full moon
just tinged with blue!
Smile, for you lover comes!

Prodigal! you have given me love!
Therefor I give you love!
O unspeakable passionate love!
Thurster holding me tight that I hold tight!

We hurt each other
as the bridegroom and the bride hurt each other

You sea! I resign myself to you also…
I guess what you mean.
I behold from the beach your crooked inviting fingers.
I believe you refuse to go back without feeling of me.
We must have a turn together.
I undress. Hurry me out of sight of the land.
Cushion me soft. Rock me in billowy drowse.
Dash me with amorous wet. I can repay you!
Howler and scooper of storms!
Capricious and dainty sea!
I am integral with you.
I too am of one phase and all phases.

I am the poet of common sense
and of the demonstrable and of immortality.
And am not the poet of goodness only.

What blurt is it about virtue and about vice?
Evil propels me, and reform of evil propels me.
I stand indifferent.
My gait is no faultfinder’s or rejecter’s gait.
I moisten the roots of all that has grown.

Did you fear some scrofula out
of the unflagging pregnancy?
Did you guess the celestial laws are yet
to be worked over and rectified?

I step up to say what we do is right,
and what we affirm is right,
and some is only the ore of right.
Soft doctrine a steady help as stable doctrine.
Thoughts and deeds of the present
our rouse and early start.

This minute that comes to me over the past decillions.
There is no better than it and now.

Walt Whitman, an American, one of the roughs,
a cosmos.
Disorderly fleshy and sensual…
eating, drinking and breeding.
No sentimentalist… no stander above men and women
or apart from them… no more modest than immodest.

Whoever degrades another degrades me.
And whatever is done or said returns at last to me.
And whatever I do or say I also return.

Through me the afflatus surging and surging.
Through me current and index.

I speak the password primeval.
I give the sign of democracy.
By God, I will accept nothing which all cannot have
their counterpart on the same terms.

Through me many long dumb voices,
Voices of the generations of slaves,
of prostitutes and deformed persons,
f the diseased and despairing,
of thieves and dwarves.
Of cycles of preparation and accretion,
And of the threads that connect the stars
– and of wombs, and of the fatherstuff,
And of the rights of them the others are down upon,
Of the trivial and flat and foolish and despised,
Of the fog in the air and beetles rolling balls of dung.

Through me forbidden voices,
Voices of sexes and lusts. Voices veiled,
and I remove the veil.
Voices indecent are by me clarified and transfigured.
I do not press my finger across my mouth.
I keep as delicate around the bowels
as around the head and heart.

Copulation is no more rank to me than death is.

I believe in the flesh and the appetites.
Seeing hearing and feeling are miracles,
and each part and tag of me is a miracle.

Divine I am inside and out;
and make holy whatever I touch or am touched from;
The scent of these armpits is aroma finer than prayer
This head is more than churches or bibles or creeds.

If I worship any particular thing it shall be some
of the spread of my body.
Shared ledges and rests, firm muscular coulter,
it shall be you.
Breast that presses against other breasts, it shall be you.
Mixed tussled hay of head and beard and brawn
it shall be you.
Sun so generous it shall be you,
Vapors lighting and shading my face it shall be you.
Winds whose soft-tickling genitals
rub against me it shall be you.
Hands I have taken, face I have kissed,
mortal I have ever touched, it shall be you.

I dote upon myself. There is that lot of me,
and all so luscious,
Each moment and whatever happens thrills me with joy.

I cannot tell how my ankles bend…
nor whence the cause of my faintest wish.

A morning glory at my window
satisfies me more than the metaphysics of books.

To behold the daybreak!
The little light fades the immense and diaphanous shadows.
The air tastes good to my palate.

Hefts of the moving world turn on innocent bearings,
silently rising, freshly exuding,
Scooting obliquely high and low.

Something I cannot see puts upward libidinous prongs.
Seas of bright juice suffuse heaven.

The earth by the sky staid
with the daily close of their junction.
The heaved challenge from the east that moment
over my head,
The mocking taunt, See then whether you shall be master!

Dazzling and tremendous how quick
the sunrise would kill me
If I could not now and always send sunrise out of my self.

We also ascend dazzling and tremendous as the sun.
We found our own way my soul in
the calm and cool of the daybreak.

My voice goes after what my eyes cannot reach.
With the twirl of my tongue I encompass worlds
and volumes of worlds.

Speech is the twin of my vision…
it is unequal to measure itself.
It provokes me forever.
It says sarcastically, Walt, you understand enough –
why don’t you let it out then?

Come now, I will not be tantalized.
You make too much of articulation.

Encompass worlds but never try to encompass me.
I crowd your noisiest talk by looking toward you.

Writing and talk do not prove me.
I carry the plenum of proof and everything else
in my face.
With the hush of my lips I confound the topmost skeptic.

All truths wait in all things.
They neither hasten their own delivery nor resist it.
They do not need the obstetric forceps of the surgeon,
The insignificant is as big to me as any.
What is less or more than a touch?

Logic and sermons never convince.
The damp of the night drives deeper into my soul.

Only what proves itself to every man and woman is so.
Only what nobody denies is so.

I think I could turn and live awhile with the animals.
They are so placid and self-contained.
I stand and look at them sometimes half the day long.
They do not sweat and whine about their condition.
They do not lie awake in the dark and weep for their sins.
Not one is dissatisfied.
Not one is demented with the mania of owning things.
Not one kneels to another nor to his kind that lived thousands of years ago.
Not one is respectable or industrious over all the earth.

I am a free companion. I bivouac by invading watchfires.

I turn the bridegroom out of bed and stay with the bride myself,
And tighten her all night to my thighs and lips.

My voice is the wife’s voice,
the screech by the rail of the stairs,
They fetch my man’s body up dripping and drowned.
I understand the large hearts of heroes.
The courage of present and all times.
I am the man. I suffered. I was there.

I am the hounded slave. I wince at the bite of the dogs.

Agonies are one of my changes of garments.

I do not ask the wounded person how he feels.
I myself am the wounded person.
My hurt turns livid upon me as I lean on a cane
and observe.

Distant and dead resuscitate.
They show as the dial or move as the hands of me…
and I am the clock myself.

The friendly and flowing savage: who is he?
Is he waiting for civilization or past it and mastering it?
Behavior lawless as snowflakes. Words simple as grass.
Uncombed head and laughter and naivete.
They descend in new forms from the tips of his fingers.
They are wafted with the odor of his body and breath.
They fly out of the glance of his eyes.

You there, impotent, loose in the knees,
open your scarfed chops till I blow grit within you.
Spread your palms and lift the flaps of your pockets.
I am not to be denied. I compel.
I have stores plenty and to spare.
And anything I have I bestow.

I do not ask who you are. That is not important to me.
You can do nothing and be nothing
but what I will infold you.

I seize the descending ;man.
I raise him with resistless will.

O despairer, here is my neck.
By God, you shall not go down.
Hang your whole weight upon me.

I dilate you with tremendous breath. I buoy you up.
Every room of your youse do I fill with an armed force.

The weakest and shallowest is deathless with me.
What I do and say the same waits for them.
Every thought that flounders in me
the same flounders in them.

I know perfectly well my own egotism.
And I know my omnivorous words,
and cannot say any less.
And would fetch you whoever you are flush with myself.

I do not know what is untried and afterward,
But I know it is sure and alive and sufficient.

It is time to explain myself. Let us stand up.

I am an acme of things accomplished,
and I an encloser of things to be.
Rise after rise bow the phantoms behind me.
Afar down I see the huge first Nothing,
the vapor from the nostrils of death.
I know I was even there.
I waited unseen and always.
And slept while God carried me
through the lethargic mist.
And took my time.

Long I was hugged close. Long and long.
Infinite have been the preparations for me.
Faithful and friendly the arms that have helped me.

Cycles ferried my cradle, rowing and rowing
like cheerful boatmen;
For room to me stars kept aside in their own rings.
They sent influences to look after what was to hold me.

Before I was born out of my mother
generations guided me.
My embryo has never been torpid.
Nothing could overlay it.
For it the nebula cohered to an orb.
The long slow strata piled to rest it on.
Vast vegetables gave it substance.
Monstrous animals transported it in their mouths
and deposited it with care.

All forces have been steadily employed
to complete and delight me.
Now I stand on this spot with my soul.

I know that I have the best of time and space.
And that I was never measured, and never will be measured.

I tramp a perpetual journey.
My signs are a rainproof coat, good shoes
and a staff cut from the wood.

Each man and woman of you I lead upon a knoll.
My left hand hooks you about the waist,
My right hand points to landscapes and continents,
and a plain public road.

Not I, nor any one else can travel that road for you.
You must travel it for yourself.

It is not far. It is within reach.
Perhaps you have been on it since you were born
and did not know.
Perhaps it is everywhere on water and on land.

Shoulder your duds, and I will mine,
and let us hasten forth.

If you tire, give me both burdens and rest the chuff of your hand on my hip.
And in due time you shall repay the same service to me.

Long enough have you dreamed contemptible dreams.
Now I wash the gum from your eyes.
You must habit yourself to the dazzle of the light and of every moment of your life.

Long have you timidly waited,
holding a plank by the shore.
Now I will you to be a bold swimmer,
To jump off in the midst of the sea, and rise again,
and nod to me and shout,
and laughingly dash your hair.

I am the teacher of athletes.
He that by me spreads a wider breast than my own
proves the width of my own.
He most honors my style
who learns under it to destroy the teacher.

Do I contradict myself?
Very well then. I contradict myself.
I am large. I contain multitudes.

I concentrate toward them that are nigh.
I wait on the door-slab.

Who has done his day’s work
and will soonest be through with his supper?
Who wishes to walk with me.

The spotted hawk swoops by and accuses me.
He complains of my gab and my loitering.

I too am not a bit tamed. I too am untranslatable.
I sound my barbaric yawp over the roofs of the world.

The last scud of day holds back for me.
It flings my likeness after the rest and true as any
on the shadowed wilds,
It coaxes me to the vapor and the desk.

I depart as air.
I shake my white locks at the runaway sun.
I effuse my flesh in eddies and drift in lacy jags.

I bequeath myself to the dirt and grow
from the grass I love.
If you want me again look for me under your boot soles.

You will hardly know who I am or what I mean.
But I shall be good health to you nevertheless.
And filtre and fiber your blood.

Failing to fetch me at first keep encouraged.
Missing me one place search another
I stop some where waiting for you.

Today, this is that place.

[Later...] @PeerIndex responded with a generous and non-defensive tweet. As I tweeted back, hats off.

We’ll start with four essential posts on the Wikileaks matter.

First is Iran and the Bomb, by Hedrik Hertzberg, It’s this week’s Talk of the Town in The New Yorker. Here’s the pull quote:

Perhaps the two biggest secrets that the WikiLeaks leaks leaked are that the private face of American foreign policy looks pretty much like its public face and that the officials who carry it out do a pretty good job.

Second is Clay Shirky‘s Wikileaks and the Long Haul. His bottom lines (or, paragraphs):

The key, though, is that democracies have a process for creating such restrictions, and as a citizen it sickens me to see the US trying to take shortcuts. The leaders of Myanmar and Belarus, or Thailand and Russia, can now rightly say to us “You went after Wikileaks’ domain name, their hosting provider, and even denied your citizens the ability to register protest through donations, all without a warrant and all targeting overseas entities, simply because you decided you don’t like the site. If that’s the way governments get to behave, we can live with that.”

Over the long haul, we will need new checks and balances for newly increased transparency — Wikileaks shouldn’t be able to operate as a law unto itself anymore than the US should be able to. In the short haul, though, Wikileaks is our Amsterdam. Whatever restrictions we eventually end up enacting, we need to keep Wikileaks alive today, while we work through the process democracies always go through to react to change. If it’s OK for a democracy to just decide to run someone off the internet for doing something they wouldn’t prosecute a newspaper for doing, the idea of an internet that further democratizes the public sphere will have taken a mortal blow.

Third is Hackers Give Web Companies a Test of Free Speech, in the New York Times. It’s about secretive hackers attacking MasterCard, Visa and Paypal, and doing so in what we might call a “social” way. Sez the Times, “To organize their efforts, the hackers have turned to sites like Facebook and Twitter. That has drawn these Web giants into the fray and created a precarious situation for them.” The pull-grafs:

Some internet experts say the situation highlights the complexities of free speech issues on the Internet, as grassroots Web companies evolve and take central control over what their users can make public. Clay Shirky, who studies the Internet and teaches at New York University, said that although the Web is the new public sphere, it is actually “a corporate sphere that tolerates public speech.”

Marcia Hofmann, a lawyer at the Electronic Frontier Foundation, said, “Any Internet user who cares about free speech or has a controversial or unpopular message should be concerned about the fact that intermediaries might not let them express it.”

She added, “Your free speech rights are only as strong as the weakest intermediary.”

Fourth is Dave Winer‘s Are we starting a full-out war on the Internet? His post pivots from Wikileaks to a larger issue: the Net itself:

I watch my friends root for the attackers and think this is the way wars always begin. The “fighting the good fight” spirit. Let’s go over there and show them who we are. Let’s make a symbolic statement. By the time the war is underway, we won’t remember any of that. We will wonder how we could have been so naive to think that war was something wonderful or glorious. People don’t necessarily think of wars being fought on the net and over the net, but new technology comes to war all the time, and one side often doesn’t understand…

…the Internet no longer has to fight for a right to exist. The people want it. But what kind of Internet we get, and what kind of government we get, those two things are now very deeply intertwined, and absolutely not decided. And how our financial system functions, that’s going to be what the war is fought over, if we can’t avoid having a war — which we should, if we can.

Let’s go back to Clay’s characterization of the Web as a corporate sphere that tolerates public speech. This is true, and in a way that goes far deeper than the current popularity of Twitter, Facebook and other “social” sites and services. It goes to the Domain Name System, or DNS.

You don’t own domain names. You rent them. You do this through a domain name registrar. Most of these are commercial entities. These sit in a domain name space that is hierarchical in nature and structure. This is why it is possible for governments and well-placed companies to cut off Wikileaks from every Web location other than wikileaks.ch, in Switzerland, which is characteristically neutral on the matter. It’s also why, even with COICA (the Combating Online Infringement and Counterfeits Act) still in its larval stage, Homeland Security can kill off websites for alleged copyright infringement without showing probable cause, issuing a warrant, or anything else so traditionally procedural. (Here’s one example.)

The Web and the DNS are also organized on the client-server model. In addition to putting site owners at the mercy of greater powers in the hierarchy, this puts users — you and me — at the mercy of the site owners. Think about this every time you don’t read the terms of an “agreement” you submit to. The pro formalities of these conform to the submissive/dominant relationship between clients and servers. These agreements, known as contracts of adhesion, nail down the submissive party while leaving the dominant party free to change the terms. Such is the law of the Web’s jungle: a system in which site owners control the rules of engagement, and provide the means as well. This is why you have to carry around a janitor’s keyring of separate logins and passwords for every different site and service with which you do business. The shortcuts provided by Twitter and Facebook are handy, but can also mask high degrees of exposure — especially in the Facebook case. (See I Shared What? for schooling on this.) Think about why “privacy policy” appears in nearly a billion sites, with the quotes, and in three and a quarter billion sites without the quotes.

So, why don’t you have your own policy? Why can’t you be as trustworthy on the Web as you are walking into any store off the street? The reason is that you have no status on the Web itself beyond the minima implied by the term “user.” Whatever status you experience is what’s granted by site owners. You are the client. Your position is submissive. The dominant party is in charge, and there are a billion-plus of those.

I don’t propose fixing either DNS or the client-server model. I do propose, however, that we work on new models that don’t put us in submissive roles. For one example, see “How is your idea new?” under our Knight News Challenge entry. (And, if you like it, give it a good rating.) There are others as well. David Siegel wrote a whole book on one. Kynetx has another. (They’re complementary.) I could go on (and I invite others to do exactly that).

The Wikileaks mess was made on the Web, and less so the Net. These things are different. More to the point, we are netizens and not just webizens. The war for the Net is a separate one, and it is being faught in many places. From some of those places, little if any news escapes. (For example, did you know that your city in Texas you can’t do what Chatanooga’s doing in Tennessee?) Others places, such as Washington, are beyond fubar.

I’ll have more to say about that war in another post soon. Meanwhile, it might help to read an oldie but (very) goodie: Retired Texas Judge Steve Russell’s reaction to the late Communications Decency Act.

Some context on privacy

Searches:

So if you’re looking for something about privacy that’s not a site with a privacy policy, you’re also looking at a high haystack/needle ratio.

Just saying.

Not sure what else that data says, such as it is. But it’s interesting.

Tags: , , ,

Searches:

So if you’re looking for something about privacy that’s not a site with a privacy policy, you’re looking at a high haystack/needle ratio.

Just saying.

Lately, thanks to the inexcusably inept firing of Juan Williams by NPR brass, and the acceptance of a $1.8 million grant from George Soros, NPR has tarred its credentials as a genuinely fair and balanced news organization. Which it mostly still is, by the way, no matter how much the right tries to trash it. (And mostly succeeds, since trying to stay in the middle has itself become a lefty thing to do.)

Columnists all over the place are calling for the feds “pull the plug on funding for Natonal Public Radio”. (That’s from No subsidy for NPR, by Boston Globe columnist Jeff Jacoby. An aside: NPR’s name is now just NPR. Just like BP is no longer British Petroleum.) In fact NPR gets no money from the feds directly. What NPR does is produce programs that it wholesales to stations, which retail to listeners and sponsors. According to NPR’s finances page, about 10% of that sponsorship comes from the Corporation for Public Broadcasting (CPB). Another 6% comes from “federal, state and local government”.

Jeff points to a NY Times piece, Move to Cut NPR Funding is Defeated in the House, which says “Republicans in the House tried to advance the defunding measure as part of their ‘YouCut‘ initiative, which allows the public to vote on which spending cuts the G.O.P. should pursue.’ The You Cut page doesn’t mention public radio. It does have this:

Terminate Broadcasting Facility Grant Programs that Have Completed their Mission.

Potential Savings of $25 million in the first year, $250 million over ten years.

In his most recent budget, President Obama proposed terminating the Public Broadcasting Grants at the Department of Agriculture and Public Telecommunications Facilities Grants at the Department of Commerce. The President’s Budget justified terminating these programs, noting that: “Since 2004, the USDA Public Broadcasting Grants program has provided grants to support rural public television stations’ conversion to digital broadcasting. Digital conversion efforts mandated by the Federal Communications Commission are now largely complete, and there is no further need for this program.” and “Since 2000, most PTFP awards have supported public television stations’ conversion to digital broadcasting. The digital television transition was completed in 2009, and there is no further need for DOC’s program.”

CPB isn’t in there. And they’re right: the digital conversion is done. So maybe one of ya’ll can help us find exactly what the congressional Republicans are proposing here.

Here’s a back-and-forth between Anna Christopher of NPR and Michael Goldfarb of the Weekly Standard. Says Anna,

NPR receives less than 2% of its funding from competitive grants sought by NPR from federally funded organizations (such as the Corporation for Public Broadcasting, National Science Foundation and the National Endowment for the Arts).

Replies Michael,

I appreciate the smug, condescending tone of this letter, but I’m unconvinced. As one former CPB official I spoke to explained, “they love to claim they’re insulated, but they’re very much dependent on the public tit.” The other 98 percent of NPR’s funding comes from a mix of donations, corporate support, and dues from member stations. The fees and dues paid by member stations comprise more than half of NPR’s budget. Where does that money come from? In large part, from the federal government.

Take the local NPR affiliate in Washington, WAMU 88.5. That station paid NPR in excess of $1.5 million in dues, the station’s largest single expense outside of fundraising and personnel. The station also took in $840,000 in public funding and grants from the CPB. The station spent nearly $4 million on “fund-raising and membership development,” with a return of just $6 million. Fundraising is expensive — public money isn’t.

I looked at the .pdf at that link and don’t see the same numbers, but it’s clear enough that NPR affiliates pay a lot for NPR programming, and a non-trivial hunk of that money comes from CPB. According to this CPB document, its regular approriation for fiscal year 2010 is $420 million, and it’s looking for $430 million in 2011, $445 million for 2012 and $604 million for 2013. Bad timing.

Still, here’s the really interesting thing that almost nobody is talking about. Public radio kicks ass in the ratings. It’s quite popular. In fact, I would bet that it’s far more popular, overall, than right wing talk radio.

In Raleigh-Durham, WUNC is #2, with an 8.2 share. That’s up from 7.5 in the prior survey. Radio people can tell ya, that number is huge.

In San Francisco, KQED is #4 with a 5.2 share.

In New York, WNYC-FM is down in the teens with a 2.2 share, but nobody has more than a 6.5. Add WNYC-AM’s .8 share and classical sister WQXR’s 1.8 share, and you get a 4.8, which is #3 overall.

Here is Boston, WBUR has a 3.3 share. WGBH has a 1.1. Its classical sister station, WCRB (which now avoids using call letters) has a 2.7. Together those are 6.1, or #3 overall.

In Washington, WAMU gets a 4.8, , and stands at #5. Classical WETA has a 4.4, for #6. Add in Pacifica’s jazz station, WPFW, with .8, and you get 10, which would be #1 if they were counted together.

There are places where public radio, relatively speaking, sucks wind. Los Angeles is one. The public stations there are good but small. (The Pacifica station is technically the biggest in the country, but its appeal is very narrow.) Dallas is another. But on the whole, NPR stations do very well.

But do they do well enough to stand on their own? I think so. In fact, I think they should. That’s one reason we created ListenLog, which I visited at length here last July. ListenLog is an app that currently works with the Public Radio Player from PRX.  The idea is to show you what you listen to, and how much you value it. Armed with informative self-knowledge, you should be more inclined to pay than just to cruise for free.

We’re entering an era when more and more of our choices are both a la carte and our own. Meaning we’re more responsible, on the whole. And so are our suppliers. There will be more connections between those two facts, and we’ll be in a position to make those connections — as active customers, and not just as passive consumers.

So, if you want public radio to do a better job, to be more accountable to its listeners and not just to the government (even if indirectly), pony up. Make it yours. And let’s keep building better tools to help with that.

[Later...] Here’s a bonus link from Bob Garfield’s AdAge column. (He’s also a host of NPR’s On the Media.) And a quote:

The only quality journalism available, at least in this country, is from a few dozen newspapers and magazines, NPR, some alt weeklies, a few websites  Slate.com, for instance) and a few magazine/website hybrids such as Atlantic. On TV, there is “The News Hour” and “Frontline” on PBS and that is it. Cable “news” is a wasteland (watch for a while and let me know when you see a reporter, you know, reporting). Network news, having taught cable how to cut costs and whore itself to ratings, isn’t much better. Local TV news is live remotes from crime scenes and “Is Your Microwave Killing Your Hamster?”

Good stuff. Read the whole thing.

Smart people SLEEP LATE yells the headline of this opinion piece in the Winnipeg Free Press. It begins,

Sleep is a fundamental component of animal biology. New evidence confirms that, in humans, its timing reflects intelligence. People with higher IQs (intelligence quotients) tend to be more active nocturnally, going to bed later, whereas those with lower IQs usually retire to bed sooner after nightfall.

Let’s stop right there and ask a few questions:

  • Does each of us actually have a “quotient” — a sum — of intelligence?
  • Is intelligence actually measurable as a sum?
  • Do you believe you have an IQ? Do you know what it is?
  • Would you be willing to share your IQ scores? Why? Or why not?

I took many IQ tests during my years in school. And since my mother taught in the public school I attended through the 9th grade, she had access to all my records. Between those and others I’ve seen, my known IQ scores have an eighty point range: from quite smart to quite dumb. Those scores are among the many facts that convinced me long ago that IQ testing is meant mostly for one thing: ranking people. It’s made to privilege some, to keep privileges from others, and to move the rest as a herd through school or some other system. It legitimizes the arbitrary sorting of human beings into castes based on poor measures of one quality that makes each of us very human, and therefore also very different from every other human being. In a cruel way, it seeks to measure the immeasurable, and to sort us out accordingly.

IQ testing became popular in an age when eugenics was still taken seriously: when it was assumed by privileged populations that races and ethnic groups differed by intelligence and other measures. Today we go out of our way to avoid that kind of thinking, at the official level. But the proclivity persists. Assuming that people have an IQ — intelligence measured as if by a thermometer — is still more than common, despite abundant evidence to the contrary. That’s what we see in reports like the quoted one above.

So here’s my advice to anybody writing about the topic: recognize that IQ is a one-time score on a test, not a true measure of the very human and highly arcane personal quality we call intelligence. Don’t say “Those with higher IQs.” Say “Those with higher IQ scores.” The difference is between humanity and that which seeks to replace it with a number. It should help to think about the harms caused by the latter.

Live blogging Barbara van Schewick’s talk at Maxwell Dworkin here at Harvard. (That’s the building from which Mark Zuckerberg’s movie character stumbles through the snow in his jammies. Filmed elsewhere, by the way.)

All the text is what Barbara says, or as close as I can make it. My remarks are in parentheses. The talk should show up at the MediaBerkman site soon. When it does, go there for the verbatim version.

(In the early commercial Net, circa 1995 forward), the innovator doesn’t need to ask permission from the network provider to innovate on the network. Many different people can innovate. Individuals at the network’s ends are free to choose and to use. Obligation to produce a profit in the future isn’t required to cover development costs, because those costs are often cheap.

Innovators decide, users decide, low costs of innovation let a large and diverse group can participate.

The network is application-blind. That’s a virtue of end-to-end. (Sources Reed, Saltzer and End-to-End Arguments in System Design.)

Today the network operators are in a position to control execution of programs. “Imagine you have this great idea for a video application… that means you never have to go back to cable again. You know you have a fair chance at the marketplace…” In the old system. Not the current one. Now the network provider can stand in the way. They say they need to manage bandwidth, or whatever. Investors don’t invest in apps or innovators that threaten the carriers directly.

Let’s say Google ran the network when YouTube came along. Would YouTube win this time, like it did the first time? (Disregard the fact that Google bought YouTube. What matters is that YouTube was free to compete then in ways it probably would not now—so she suggests.)

In the early Net (1995+), many innovators decided, and users decided. There was little uncertainty about the supportive nature of the Internet.

User uncertainty or user heterogeneity? More and better innovation that better meets user needs. More ideas realized. (That’s her slide.)

With fewer or less diverse innovators, fewer ideas are realized.

Her book concentrates on innovators with little or no outside funding. (Like, ProjectVRM? It qualifies.)

One might ask, do we need low cost innovators now that there are so many billionaires and giants like Google and Yahoo? Yes. The potential of the early Web was realized by Netscape, not Microsoft. By Amazon, not by Barnes & Noble.

Established companies have different concerns and motivations than new innovators. Do we prefer innovation from large self-protecting paranoid companies or small aggressive upstarts?

Users decide vs. Network providers decide. That’s the choice. (The latter like to choose for us. They did it with telephony and they did it with cable TV.) In Europe some network providers prohibit Skype because it competes with their own services. Do we want them to pick winners and losers? (That’s what they want to do. Mostly they don’t want to be losers.)

Users’s interests: Innovators decide. Users decide Network can’t control Low costs of innovation, very large and diverse group of innovators. (Her slides are speaker’s notes, really.)

Network providers’ interests: They are not interested in customer or user innovation. In fact they oppose it. They change infrastructure to protect their interests. There is a gap between their private and public interests: what economists call a Market failure.

Do we need to regulate network providers? That’s what Network neutrality is about. But the high cost of regulation is a difficult question. Not saying we need to preserve the Net’s original architecture. We do need to protect the Net’s ability to support innovation.

Let’s pull apart network neutrality and quality of service (which the carriers say they care most about).

Best effort is part of the original design. Didn’t treat packets differently. Doing that is what we call Quality of Service (QoS).

Question: How to define discrimination? We need to ask questions. Such as, do we need a rule against blocking? Such as against Skype. One defining factor in all NN proposals is opposition to blocking. If Comcast slows down YouTube or something else from Google to favor it’s own video services (e.g. Xfinity), that’s discrimination.

Option 1: allow all discrimination…. or no rule against discrimination. That’s what the carriers want. Think of all the good things you could get in the future that you can’t now if we allow discrimination, they say. (Their promise is a smooth move of cable TV  to the Net, basically.)

Option 2: ban all discrimination … or treat every packet the same. This is what Susan Crawford and others argue for. Many engineers say “just increase capacity,’” in suipport of that. But that’s not the best solution either. It’s not the job of regulators to make technical decisions about the future.

All or nothing doesn’t work. Nether allow all discrimination nor Ban all discrimination.

Application blindness is the answer.

Ban discrimination based on applicaitons. Ban discrimination based on applications or classes of aplicaitons.

Fancast vs. Hulu. YouTube vs. Hulu. Allow discrimination based on class of aplication… or like treatment. Treat internet telephony vs. email differently. But don’t favor Skype over Vonage. (This is hard to describe here. Forgive.)

Problem 1. Distorting competion. Capturing some value from gaming, for example, by favoring it as a class. Give it no-delay service while not doing that for VoIP. But both are affected by delays. In the Canadian network management proceding, we found that P2P is slowed down either all the time or during congestion time. That allows real-time to work well. But then real-time video came along. What class do they say that belongs to? We don’t really know what the Canadian carriers did, but we do visit the question of what they should do if they discriminate by class. Thus…

Probem 2. High cost of regulation. (Self-explanatory, so it saves me the effort to transcribe.)

Problem 3. User choice. Support from the network. The moment you require support from the network (as a user or app provider), you throttle innovation.

Constraints on Network Evolution allows quality of service: 1) Dfferent classes of service offered on a non-discriminatory basis; 2) Users able to choose wheter and when to use which class of service; 3) Net provider only allowed to charge its own Internet service sustomers for use of different classes of service*. So network providers don’t destroy competition any more. Users get to choose which quality of service to use. And the network provider doesn’t need to provide QoS except in a general way. They’re out of the market equation.

(Bob Frankston is across the aisle from me, and I can see the word balloon over his head: “Why constrain thinking with ‘services’ at all? Why not just start with connectivity? Services keeps us in the telecom bottle.”)

Constraints on network evolution. Cost of regulation.

MY SOLUTION: (not on screen long enough.. there was more on the slide)

Preserve factors that have fostered application innovation ≠ Preserve original archictecture of the internet.

Final question to talk about. Why care about application innovation?

Have you ever tried to explain to your partner’s grandmother why she should use the Internet? You don’t argue about sending packets back and forth. You talk about grandchildren pictures, and being able to talk for free. That comes from innovation at the ends, not the carriers.

We need to protect the sources of innovation.

Yochai: What do you do with Apple iPhone? Tremendous user adoption being driven precisely by a platform that reverses many of your assumptions smack in the middle othe most controversial boundary, regarding wireless. (Not verbatim, but as close as I could get.)

Barbara: People say, “Look, I’ve got a closed device supporting lots of innovation.” No, you need to think about this differently. Apple created a device with open interfaces that supported lots of innovation. So it moved us from a world where few could innovate and it was costly, to a world where many could and it was cheap. Proves my point. Now we have an experiment with iPhone vs. Android. Apple controls, Google doesn’t. Now we get to see how this plays out. We’re starting to see where lots of innovators are moving to Android as well. More are starting with the Android, experimenting and then moving to the iPhone. The cost of starting on the Android is less. So we have two shifts. I think we will se the platform with no control being more successful.

Every network neutrality proposal has a network management exception. Mine doesn’t.

Q from the audience; Some apps still need a lot of money, whether or not the network is neutral. Building a big data warehouse isn’t cheap. And why is innovation all that matters? What happens when it is actually hurtful to rich incumbents such as news channels?

Barbara: I agree. If you’re a rich company, your costs of entry are lower. Kids with rich parents have advantages too. To me the network itself is special because it is the fundamental point of entry into the marketplace. We want the impediments to be as low as possible. The cost of starting Facebook for Mark Zuckerberg was actually rather low. He scaled after getting VC money, but he got a significant number of users first, without a lot of costs. I do think this is very important. Innovation is often disruptive, sure. But that’s not a reason for messing with this fundamental infrastructure. If newspapers have a problem with the Net, fix the papers. Separate that problem from the infrastructure itself. As a general matter, one of the good things about the Net’s infrastructure is that it allows disruption.

Q: What about companies as users? (Can’t summarize the answer.)

Bob Frankston: If your grandmother is on a phone… (couldn’t get what Bob said or make sense of Barbara’s response… sorry).

Q: (What about subsidies? I think.) The theory of two-sided markets. With papers, subscibers and advertisers. With the Net, users and app providers. If you’re attached to one platform, the providers are likely to attach to one side. (I think that’s what she’s saying.) This gives the provider a way to monopolize. In Europe, where there is more competition, there are more trade-offs. I think what would happen if we forced the net to be neutral, would we solve the problem by charging a different way. Subsidies, tax breaks. Perhaps a solvable problem. Let’s say we allow the carriers to charge extra (for premium use?). We break the system at its core. It doesn’t make sense to give up the value of the Internet to solve a problem that can be solved a different way.

Q: A question about managed vs. unmanaged isochronous delivery. We should be thinking about what happens when the carriers start charging for better service. (But they already do, with service tiers, and business-grade service (with assigned IP addresses, unblocked ports, etc.). The Europeans give the regulators the ability to monitor quality and impose minimum standards. This has a whole bunch of problems What really are acceptable levels? for example. The Europeans think this is sufficient to discipline providers. Well, in the end there might be some apps that require strict guarantees.

Okay, it’s later now. Looking back over this, I have to say I’m not sure it was a great idea to live-blog it. There are others who are better at it. Within the Berkman fold, David Weinberger is one, and Ethan Zuckerman is another. Neither were in the room, so I thought I’d give it a try. Again, visit MediaBerkman for the actual talk. Or just go get her book, Internet Architecture and Innovation. I got one, and will start reading it shortly.

The picture above, by the way, is one of a set I shot at the talk.

In The Data Bubble, I told readers to mark the day: 31 July 2010. That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers. First in a series. That same series is now nine stories long, not counting the introduction and a long list of related pieces. Here’s the current list:

  1. The Web’s Gold Mine: What They Know About You
  2. Microsoft Quashed Bid to Boost Web Privacy
  3. On the Web’s Cutting Edge: Anonymity in Name Only
  4. Stalking by Cell Phone
  5. Google Agonizes Over Privacy
  6. Kids Face Intensive Tracking on Web
  7. ‘Scrapers’ Dig Deep for Data on the Web
  8. Facebook in Privacy Breach
  9. A Web Pioneer Profiles Users By Name

Related pieces—

Two things I especially like about all this. First, Julia Anguin and her team are doing a terrific job of old-fashioned investigative journalism here. Kudos for that. Second, the whole series stands on the side of readers. The second person voice (you, your) is directed to individual persons—the same persons who do not sit at the tables of decision-makers in this crazy new hyper-personalized advertising business.

To measure the delta of change in that business, start with John Battelle‘s Conversational Marketing series (post 1, post 2, post 3) from early 2007, and then his post Identity and the Independent Web, from last week. In the former he writes about how the need for companies to converse directly with customers and prospects is both inevitable and transformative. He even kindly links to The Cluetrain Manifesto (behind the phrase “brands are conversations”).

In his latest he observes some changes in the Web itself:

Here’s one major architectural pattern I’ve noticed: the emergence of two distinct territories across the web landscape. One I’ll call the “Dependent Web,” the other is its converse: The “Independent Web.”

The Dependent Web is dominated by companies that deliver services, content and advertising based on who that service believes you to be: What you see on these sites “depends” on their proprietary model of your identity, including what you’ve done in the past, what you’re doing right now, what “cohorts” you might fall into based on third- or first-party data and algorithms, and any number of other robust signals.

The Independent Web, for the most part, does not shift its content or services based on who you are. However, in the past few years, a large group of these sites have begun to use Dependent Web algorithms and services to deliver advertising based on who you are.

A Shift In How The Web Works?

And therein lies the itch I’m looking to scratch: With Facebook’s push to export its version of the social graph across the Independent Web; Google’s efforts to personalize display via AdSense and Doubleclick; AOL, Yahoo and Demand building search-driven content farms, and the rise of data-driven ad exchanges and “Demand Side Platforms” to manage revenue for it all, it’s clear that we’re in the early phases of a major shift in the texture and experience of the web.

He goes on to talk about how “these services match their model of your identity to an extraordinary machinery of marketing dollars“, and how

When we’re “on” Facebook, Google, or Twitter, we’re plugged into an infrastructure (in the case of the latter two, it may be a distributed infrastructure) that locks onto us, serving us content and commerce in an automated but increasingly sophisticated fashion. Sure, we navigate around, in control of our experience, but the fact is, the choices provided to us as we navigate are increasingly driven by algorithms modeled on the service’s understanding of our identity.

And here is where we get to the deepest, most critical problem: Their understanding of our identity is not the same as our understanding of our identity. What they have are a bunch of derived assumptions that may or may not be correct; and even if they are, they are not ours. This is a difference in kind, not degree. It doesn’t matter how personalized anybody makes advertising targeted at us. Who we are is something we possess and control—or would at least like to think we do—no matter how well some of us (such as advertisers) rationalize the “socially derived” natures of our identities in the world.

It is standard for people in the ad business to equate assent with approval, and John’s take on this is a good example of that. Sez he,

We know this, and we’re cool with the deal.

In fact we don’t know, we’re not cool with it, and it isn’t a deal.

If we knew, the Wall Street Journal wouldn’t have a reason to clue us in at such length.

We’re cool with it only to the degree that we are uncomplaining about it—so far.

And it isn’t a “deal” because nothing was ever negotiated.

On that last point, our “deals” with vendors on the Web are agreements in name only. Specifically, they are a breed of assent called contracts of adhesion. Also called standard form or boilerplate contracts, they are what you get when a dominant party sets all the terms, there is no room for negotiation, and the submissive party has a choice only to accept the terms or walk away. The term “adhesion” refers to the nailed-down nature of the submissive party’s position, while the dominant party is free to change the terms any time it wishes. Next time you “agree” to terms you haven’t read, go read them and see where it says the other party reserves the right to change the terms.

There is a good reason why we have had these kinds of agreements since the dawn of e-commerce. It’s because that’s the way the Web was built. Only one party—the one with the servers and the services—was in a position to say what was what. It’s still that way. The best slide I’ve seen in the last several years is one of Phil Windley‘s. It says,

HISTORY OF E-COMMERCE

1995: Invention of the Cookie.

The End.

About all we’ve done since 1995 on the sell side is improve the cookie-based system of “relating” to users. This is a one-way take-it-or-leave-it system that has become lame and pernicious in the extreme. We can and should do better than that.

Phil’s own company, Kynetx, has come up with a whole new schema. Besides clients and servers (which don’t go away), you’ve got end points, events, rules and rules engines to execute the rules. David Siegel’s excellent book, The Power of Pull, describes how the Semantic Web also offers a rich and far more flexible and useful alternative to the Web’s old skool model. His post yesterday is a perfect example of liberated thinking and planning that transcends the old cookie-limited world. The man is on fire. Dig his first paragraph:

Monday I talked about the social networking bubble. Marketers are getting sucked into the social-networking vortex and can’t find their way out. The problem is that most companies are trying small tactical improvements, hoping to improve sales a bit and trying tactical savings programs, hoping to improve margins a bit. Yet there’s a whole new curve of efficiency waiting in the world of pull. It’s time to start talking about savingtrillions, not millions. Companies should think in terms of big, strategic, double-digit improvements, new markets, and new ways to cooperate. Here is a road map

Read on. (I love that he calls social networking a “bubble”. I’m with that.)

This week at IIW in Mountain View, we’re going to be talking about, and working on, improving markets from the buyers’ side. (Through VRM and other means.) On the table will be whole new ways of relating, starting with systems by which users and customers can offer their own terms of engagement, their own policies, their own preferences (even their own prices and payment options)—and by which sellers and site operators can signal their openness to those terms (even if they’re not yet ready to accept them). The idea here is to get buyers out of their shells and sellers out of their silos, so they can meet and deal for real in a truly open marketplace. (This doesn’t have to be complicated. A lot of it can be automated. And, if we do it right, we can skip a lot of the pointless one-sided agreement-clicking friction we now take for granted.)

Right now it’s hard to argue against all the money being spent (and therefore made) in the personalized advertising business—just like it was hard to argue against the bubble in tech stock prices in 1999 and in home prices in 2004. But we need to come to our senses here, and develop new and better systems by which demand and supply can meet and deal with each other as equally powerful parties in the open marketplace. Some of the tech we need for that is coming into being right now. That’s what we should be following. Not just whether Google, Facebook or Twitter will do the best job of putting crosshairs on our backs.

John’s right that the split is between dependence and independence. But the split that matters most is between yesterday’s dependence and tomorrow’s independence—for ourselves. If we want a truly conversational economy, we’re going to need individuals who are independent and self-empowered. Once we have that, the level of economic activity that follows will be a lot higher, and a lot more productive, than we’re getting now just by improving the world’s biggest guesswork business.

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The escape key

I love this from Dave:

The why of it: I want to create, out of RSS, something like Twitter, but not locked up on one company’s servers. Call me an opensorcerer or a rastafarian, but I like networks that aren’t controlled by one company. Esp not a tech company.

Doing what needs to be done. Yesss.

The Web is not television, and I would like online advertisers and publications to stop treating the Web like it is. Interruptive ads such as this one at Salon…

… are meant to get 100% click-through rates, I suppose. But in too many cases — namely mine, repeatedly — they get 100% of multiple clicks that fail to go through. I don’t know why clicking on the X next to “Close and enter Salon” doesn’t work for me (on three different browsers), but it doesn’t, and that causes me to be very annoyed, mostly at Salon.

I got to that blanked-out Salon page by following this Jay Rosen tweet. Earlier today I ran across the same thing when I followed this Phil Windley tweet to this page at Freeman. There I was greeted with the same kind of interruption, this time a self-promo for the pub’s email newsletter. Clicking on that X got me through, but I didn’t like having to do that, and frankly don’t remember what I read, because I arrived annoyed. (And I’m new to that pub, which makes the interruption even more rude.)

Here’s what I believe: It doesn’t matter how much money interruptive ads make for publications on the Web. They sap the readers’ tolerance and good will, and any unnecessary amount of that is too high a price to pay. (Videos? Okay, we’re used to that on TV. But serious text-based pubs like Salon and Freeman should chill.)

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Ten years ago this month, on the morning after I gave this speech in Lucerne, my wife and I were walking through the restaurant at our hotel across the lake when a friendly American gentleman having breakfast buttonholed me to say he liked what I said in my talk. I thanked him and asked if he’d be at the conference again that day. He said yes, and that it would be nice to talk later.

Turns out he was the first speaker that morning. His name was , and he was the CEO of Wal-Mart. Later at lunch, which consisted of boxed food you could take out to tables by the lake, he came over to the table where my wife and I were sitting and asked if he could join us. I said sure, and we got to talking. One of the questions I asked him was why K-Mart had failed while Wal-Mart succeeded. He compressed his reply to one word: coupons. K-Mart had hooked its customers on coupons and couldn’t get them un-hooked. This tended to produce too many of the wrong kinds of customers, buying for the wrong reasons. Way too much of K-Mart’s overhead went into printing what was in essence a kind of currency — one that reduced the value of both the merchandise and the motives for buying it. By contrast Wal-Mart kept to old Sam Walton’s original guidelines, which minimized advertising and promotion, and simply promising “everyday low prices.” This saved money and helped build loyalty.

Lee’s lesson comes to mind when I read  at the . It’s too hard to compress the story, so here it is:

There’s a fascinating essay on Facebook just now from the owner of the lovely , about how Groupon nearly bankrupted her business.

The coffeeshop proprietor, Jessie Burke, was shocked at how much money the daily deals site charged to run the promotion. Groupon sold consumers a $13 Posie’s credit for $6, and then sought to keep the entire $6. Eventually, Posie’s and Groupon agreed on a 50% cut: Groupon would get $3 and Posie’s would get $3. Groupon’s $3 was almost pure profit,  but the cafe had to use its remaining $3 to cover the costs of $13 worth of cookies and coffee.

Is it any surprise the promotion was a smash? Over 1,000 customers used the promotion, but the cost imposed by those customers resulted in disastrous losses:

After three months of Groupons coming through the door, I started to see the results really hurting us financially. There came a time when we literally couldn’t not make payroll because at that point in time we had lost nearly $8,000 with our Groupon campaign. We literally had to take $8,000 out of our personal savings to cover payroll and rent that month. It was sickening, especially after our sales had been rising.

The losses would have been worthwhile if the Groupon customers had become loyal, profitable patrons but many only cared about a discount, not about what made the cafe special:

Over the six months that the Groupon is valid, we met many, many wonderful new customers, and were so happy to have them join the Posies family. At the same time we met many, many terrible Groupon customers… customers that didn’t follow the Groupon rules and used multiple Groupons for single transactions, and argued with you about it with disgusted looks on their faces or who tipped based on what they owed.

And here is Jessie Burke’s original post on the matter, at Posie’s blog.

To be fair, the bad customers were neither “Groupons” (as Jessie calls them) nor “Groupon customers” (since they didn’t buy anything from Groupon — in fact Posie’s was the real Groupon customer). They were coupon shoppers. Promotion hunters. Nothing wrong with that, of course. Most of us play that role some of the time. The problem for Posie’s is one of the oldest in retailing: promotions are good for causing traffic, but lousy for causing loyalty. And making constant promotion part of your business changes your business, literally by cheapening it.

What’s clear about Posie’s is that it’s a business built on human contact, on conversation and relationship. Not just on transactions — and least of all on discounted ones.

Relationship is personal. Even at the biggest companies, success and failure ride on personal behavior, and personal connections. “Trust breaks down first over money,” David Hodskins (my business partner of many years and a very wise dude) observes. Throwing coupons into a personal relationships, especially business ones, is a recipe for trouble.

Since the dawn of the Industrial Age, businesses large and small have also looked at individual relationships with customers as a kind of cost — one that can be reduced or eliminated, often by avoiding or de-humanizing conversations with customers. Promotions like Posie’s with Groupon are just one example of how cheapening gimmicks can actually damage a business that depends on personal relationships between a company’s people and its customers. There are many more examples, especially at larger companies, which too often turn customer support conversations into reverse : making humans sound like machines.

Making relationships work has always been both the foundation and the frontier of business. Ideally, technology should help relationships. And to some degree it does. Telephony and other “social” technologies certainly do help us stay in touch. But there are many other technologies, and uses — including some in the “social” space — that prevent or pervert relationships.

Earlier today, when I went looking for Bermuda tweeters, I went down the list of nearly (and now more than) 500 followers of @BDASun (the Bermuda Sun newspaper). A large percentage of followers are just there to promote something. On a day like today, when a hurricane is bearing down on that tiny country, you can tell the wheat from the chaff. The wheat is dealing with the hurricane (or stays quietly hunkered down). The chaff just promotes.

This has me wondering how much of “social media” today is devoted to being social in the old-fashioned literal sense, and how much is about marketing and promotion. Because I think there is a huge split between the two: a split as sharp as the one between Posie’s good and bad customers.

‘s @WhatTheyKnow tweet stream is still going strong, but we haven’t seen anything new in the series since Google Agonizes on Privacy as Ad World Vaults Ahead, on August 10. That was “fifth in a series” that had many more than five items in it. Dunno whassup with that, but my favorite follow-ups so far are from Don Marti, whose two posts on the matter are Framing discussions of web privacy and Privacy tweaks for browsers? Both put the onus on the user, rather than the websites.

Interesting angle. Go dig it.

First, three posts by:

His bottom line in the last of those: “… people are saying the web dumbs us down. This is wrong. The web can dumb us down, but only if we choose to let it.” Much substance leads up to that, including many comments to the first two posts.

In the first post, JP says, “For information to have power, it needs to be held asymmetrically. Preferably very very asymmetrically. Someone who knows something that others do not know can do something potentially useful and profitable with that information.” He adds,

So when people create walled-garden paid apps, others will create unpaid apps that get to the same material. It’s only a matter of time. Because every attempt at building dams and filters on the internet is seen as pollution by the volunteers. It’s not about the money, it’s about the principle. No pollutants.

Which brings me to the reason for this post. There’s been a lot of talk about the web and the internet making us dumber.

I think it’s more serious than that. What the web does is reduce the capacity for asymmetry in education. Which in turn undermines the exalted status of the expert.

The web makes experts “dumb”. By reducing the privileged nature of their expertise.

Every artificial scarcity will be met by an equal and opposite artificial abundance. And, over time, the abundance will win. There will always be more people choosing to find ways to undo DRM than people employed in the DRM-implementing sector. Always.

Joe Andrieu responds with Asmmetry by choice.  After giving some examples, Joe adds,

These types of voluntary acceptance of asymmetry in information are the fabric of relationships. We trust people with sensitive information when we believe they will respect our privacy.

I don’t see abundance undoing that. Either the untrustworthy recipient develops a reputation for indescretion and is cut off, or the entire system would have to preclude any privacy at all. In that latter scenario, it would became impossible to share our thoughts and ideas, our dreams and passions, without divulging it to the world. We would stop sharing and shut down those thoughts altogether rather than allow ourselves to become vulnerable to passing strangers and the powers that be. Such a world would of totalitarian omniscience would be unbearable and unsustainable. Human beings need to be able to trust one another.  Friends need to be able to talk to friends without broadcasting to the world. Otherwise, we are just cogs in a vast social order over which we have almost no control.

Asymmetry-by-choice, whether formalized in an NDA, regulated by law, or just understood between close friends, is part of the weft and weave of modern society.

The power of asymmetry-by-choice is the power of relationships. When we can trust someone else with our secrets, we gain. When we can’t, we are limited to just whatever we can do with that information in isolation.

This is a core part of what we are doing with and the . Vendor Relationship Management (VRM) is about helping users get the most out of their relationships with vendors. And those relationships depend on Vendors respecting the directives of their customers, especially around asymmetric information. The Information Sharing Work Group (ISWG) is developing scenarios and legal agreements that enable individuals to share information with service providers on their own terms. The notion of a is predicated on providing privileged information to service providers, dynamically, with full assurance and the backing of the law. The receiving service providers can then provide enhanced, customized services based on the content of that data store… and individuals can rest assured that law abiding service providers will respect the terms they’ve requested.

I think the value of this asymmetry-by-choice is about artificial scarcity, in that it is constructed through voluntary agreement rather than the mechanics/electronics of the situation, but it is also about voluntary relationships, and that is why it is so powerful and essential.

I’ll let both arguments stand for now (and I think if the two of them were talking here right now they’d come to some kind of agreement… maybe they will in comments here or on their own blogs), while I lever both their points toward the issue of privacy, which will continue to heat up as more people become aware of liberties taken with personal information by Web companies, especially those in the advertising business. I hadn’t thought about this in terms of asymmetry before, but maybe it helps.

The Web has always embodied the design asymmetry of . Sites have servers. Visitors have clients (your computing device and its browser). To help keep track of visitors’ relationships, the server gives them . These are small text files that help the server recall logins, passwords, contact history and other helpful information. Cookies have been normative in the extreme since they were first used in the mid-nineties.

Today advertising on the Web is also normative to an extreme that is beginning to feel . In efforts to improve advertising, “beacons” and flash cookies have been added to the HTTP variety, and all are now also used to track users on the Web. The Wall Street Journal has been following this in its series, and you can find out more there. Improvement, in the new advertising business, is now about personalization. “It is a sea change in the way the industry works,” Omar Tawakol, CEO of BlueKai, told the Wall Street Journal. “Advertisers want to buy access to people, not Web pages.”

Talk about asymmetry. You are no longer just a client to a server. You are a target with crosshairs on your wallet.

Trying to make advertising more helpful is a good thing. Within a trusted relationship, it can be a better thing. The problem with all this tracking is that it does not involve trusted relationships. Advertisers and site owners may assume or infer some degree of conscious assent by users. But, as the Journal series makes clear, most of us have no idea how much unwelcome tracking is really going on. (Hell, they didn’t know until they started digging.)

So let’s say we can construct trusted relationships with sellers. By we I mean you and me, as individuals. How about if we have our own terms of engagement with sellers—ones that express our intentions, and not just theirs? What might we say? How about,

  • You will put nothing on my computer or browser other than what we need for our  relationship.
  • Any data you collect in the course of our relationship can be shared with me.
  • You can combine my data with other data and share it outside our relatinship, provided it is not PII (Personally Identifiable Information).
  • If we cease our relationship, you can keep my data but not associate any PII with that data.
  • You will also not follow my behavior or accumulate data about me for the purposes of promotion or advertising unless I opt into that. Nor will your affiliates or partners.

I’m not a lawyer, and I’m not saying any of the points above are either legal or in legal language. But they are the kinds of things we might like to say within a relationship that is symmetrical in nature yet includes the kind of asymmetry-by-choice that Joe talks about: the kind based on real trust and real agreement and not just passive assent.

The idea here isn’t to make buyers more powerful than sellers. It’s to frame up standard mechanisms by which understandings can be established by both parties. Joe mentioned some of the work going on there. I also mention some in Cooperation vs. Coercion, on the . Here’s a long excerpt:

What we need now is for vendors to discover that free customers are more valuable than captive ones. For that we need to equip customers with better ways to enjoy and express their freedom, including ways of engaging that work consistently for many vendors, rather than in as many different ways ways as there are vendors — which is the “system” (that isn’t) we have now.

There are lots of VRM development efforts working on both the customer and vendor sides of this challenge. In this post I want to draw attention to the symbols that represent those two sides, which we call r-buttons, two of which appear above. Yours is the left one. The vendor’s is the right one. They face each other like magnets, and are open on the facing ends.

These are designed to support what calls , which he started talking about back in 2005 or so. I paid some respect to gestures (though I didn’t yet understand what he meant) in The Intention Economy, a piece I wrote for in 2006. (That same title is also the one for book I’m writing for . The subtitle is What happens when customers get real power.) On the sell side, in a browser environment, the vendor puts some RDFa in its HTML that says “We welcome free customers.” That can mean many things, but the most important is this: Free customers bring their own means of engagement. It also means they bring their own terms of engagement.

Being open to free customers doesn’t mean that a vendor has to accept the customer’s terms. It does mean that the vendor doesn’t believe it has to provide all those terms itself, through the currently defaulted contracts of adhesion that most of us click “accept” for, almost daily. We have those because from the dawn of e-commerce sellers have assumed that they alone have full responsibility for relationships with customers. Maybe now that dawn has passed, we can get some daylight on other ways of getting along in a free and open marketplace.

The gesture shown here —

— is the vendor (in this case the public radio station , which I’m just using as an example here) expressing openness to the user, through that RDFa code in its HTML. Without that code, the right-side r-button would be gray. The red color on the left side shows that the user has his or her own code for engagement, ready to go. (I unpack some of this stuff here.)

Putting in that RDFa would be trivial for a CRM system. Or even for a CMS (content management system). Next step: (I have Craig Burton leading me on this… he’s on the phone with me right now…) RESTful APIs for customer data. Check slide 69 here. Also slides 98 and 99. And 122, 124, 133 and 153.

If I’m not mistaken, a little bit of RDFa can populate a pop-down menu on the site’s side that might look like this:

All the lower stuff is typical “here are our social links” jive. The important new one is that item at the top. It’s the new place for “legal” (the symbol is one side of a “scale of justice”) but it doesn’t say “these are our non-negotiable terms of service (or privacy policies, or other contracts of adhesion). Just by appearing there it says “We’re open to what you bring to the table. Click here to see how.” This in turn opens the door to a whole new way for buyers and sellers to relate: one that doesn’t need to start with the buyer (or the user) just “accepting” terms he or she doesn’t bother to read because they give all advantages to the seller and are not negotiable. Instead it is an open door like one in a store. Much can be implicit, casual and free of obligation. No new law is required here. Just new practice. This worked for (which neither offered nor required new copyright law), and it can work for r-commerce (a term I just made up). As with Creative Commons, what happens behind that symbol can be machine, lawyer or human-readable. You don’t have to click on it. If your policy as a buyer is that you don’t want to to be tracked by advertisers, you can specify that, and the site can hear and respond to it. The system is, as Renee Lloyd puts it, the difference between a handcuff and a handshake.

Renee is a lawyer and self-described “shark trainer” who has done much in the community to help us think about agreements in ways that are legal without being complicated. For example, when you walk into a store, you are surrounded by laws of many kinds, yet you have an understanding with that store that you will behave as a proper guest. (And many stores, such as Target, refer by policy to their customers as “guests.”) You don’t have accept “terms of service” that look like this:

You agree we are not liable for annoying interruptions caused by you; or a third party, buildings, hills, network congestion, rye whiskey falling sickness or unexpected acts of God or man, and will save harmless rotary lyrfmstrdl detections of bargas overload prevention, or if Elvis leaves the building, living or dead. Unattended overseas submissions in saved mail hazard functions will be subject to bad weather or sneeze funneling through contractor felch reform blister pack truncation, or for the duration of the remaining unintended contractual subsequent lost or expired obligations, except in the state of Arizona at night. We also save ourselves and close relatives harmless from anything we don’t control; including clear weather and oddball acts of random gods. You also agree we are not liable for missed garments, body parts, electronic communications or musical instruments, even if you have saved them. Nothing we say or mumble here is trustworthy or true, or meant for any purpose other than to sphincter the fears of our legal department, which has no other reason to live. Everything here does not hold if we become lost, damaged or sold to some other company. Whether for reasons of drugs, hormones, gas or mood, we may also terminate or change this agreement with cheerful impunity.

[   ]  Accept.

And for that you get a cookie. Yum.

gives a great talk in which he reduces History of E-Commerce to one slide. It looks like this:

1995: Invention of the Cookie.

The End.

Not content with that, Phil has moved history forward a step by writing KRL, the , which he describes in this post here. The bottom line for our purpose in this post is that you can write your own rules. Terms of engagement are not among them yet, but why not? It’s early. At last Friday, showed how easy it is to program a relationship—or just your side of one—with KRL. What blew my mind was that the show was over and it was past time to leave, on a Friday, and people hung out to see how this was done. (Here’s a gallery of photos from the workshop.)

And those are just some of the efforts going on in the VRM (and soon, we trust, the CRM) community. What we’re trusting (we’re beyond just hoping at this point) is that tools for users wishing to manage relationships with organizations of all kinds (and not just vendors) will continue to find their way into the marketplace. And the result will be voluntary relationships that employ asymmetry by choice—in which the choice is made freely by all the parties involved.

Tags: , , ,

The tide turned today. Mark it: 31 July 2010.

That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers. First in a series. It has ten links to other sections of today’s report.

It’s pretty freaking amazing — and amazingly freaky, when you dig down to the business assumptions behind it. Here is the rest of the list (sans one that goes to a linkproof Flash thing):

Here’s the gist:

The Journal conducted a comprehensive study that assesses and analyzes the broad array of cookies and other surveillance technology that companies are deploying on Internet users. It reveals that the tracking of consumers has grown both far more pervasive and far more intrusive than is realized by all but a handful of people in the vanguard of the industry.

It gets worse:

In between the Internet user and the advertiser, the Journal identified more than 100 middlemen—tracking companies, data brokers and advertising networks—competing to meet the growing demand for data on individual behavior and interests.The data on Ms. Hayes-Beaty’s film-watching habits, for instance, is being offered to advertisers on BlueKai Inc., one of the new data exchanges. “It is a sea change in the way the industry works,” says Omar Tawakol, CEO of BlueKai. “Advertisers want to buy access to people, not Web pages.” The Journal examined the 50 most popular U.S. websites, which account for about 40% of the Web pages viewed by Americans. (The Journal also tested its own site, WSJ.com.) It then analyzed the tracking files and programs these sites downloaded onto a test computer. As a group, the top 50 sites placed 3,180 tracking files in total on the Journal’s test computer. Nearly a third of these were innocuous, deployed to remember the password to a favorite site or tally most-popular articles. But over two-thirds—2,224—were installed by 131 companies, many of which are in the business of tracking Web users to create rich databases of consumer profiles that can be sold.

Here’s what’s delusional about all this: There is no demand for tracking by individual customers. All the demand comes from advertisers — or from companies selling to advertisers. For now.

Here is the difference between an advertiser and an ordinary company just trying to sell stuff to customers: nothing. If a better way to sell stuff comes along — especially if customers like it better than this crap the Journal is reporting on — advertising is in trouble.

Here is the difference between an active customer who wants to buy stuff and a consumer targeted by secretive tracking bullshit: everything.

Two things are going to happen here. One is that we’ll stop putting up with it. The other is that we’ll find better ways for demand and supply to meet — ways that don’t involve tracking or the guesswork called advertising.

Improving a pain in the ass doesn’t make it a kiss. The frontier here is on the demand side, not the supply side.

Advertising may pay for lots of great stuff (such as search) that we take for granted, but advertising even at its best is guesswork. It flourishes in the absence of more efficient and direct demand-supply interactions.

The idea of making advertising perfectly personal has been a holy grail of the business since Day Alpha. Now that Day Omega is approaching, thanks to creepy shit like this, the advertsing business is going to crash up against a harsh fact: “consumers” are real people, and most real people are creeped out by this stuff.

Rough impersonal guesswork is tolerable. Totally personalized guesswork is not.

Trust me, if I had exposed every possible action in my life this past week, including every word I wrote, every click I made, everything I ate and smelled and heard and looked at, the guesswork engine has not been built that can tell any seller the next thing I’ll actually want. (Even Amazon, widely regarded as the best at this stuff, sucks to some degree.)

Meanwhile I have money ready to spend on about eight things, right now, that I’d be glad to let the right sellers know, provided that information is confined to my relationship with those sellers, and that it doesn’t feed into anybody’s guesswork mill. I’m ready to share that information on exactly those conditions.

Tools to do that will be far more leveraged in the ready-to-spend economy than any guesswork system. (And we’re working on those tools.) Chris Locke put it best in Cluetrain eleven years ago. He said, if you only have time for one clue this year, this is the one to get… A picture named not.gif

Thanks to the Wall Street Journal, that dealing may finally come in 2010.

To get started, I highly recommend installing TACO, the Targeted Advertising Cookie Opt-Out, or its fork, Beef TACO. There are other approaches, but these work for me.

What matters is that they show you at least some of the tracking activity that’s going on. And a little knowledge is better than none. (You can also block tracking as well.)

Meanwhile, this gives us more to talk about (and work on) at VRM+CRM 2010. Bonus barf. I don’t think we need legislation here (it’s too early and sure to have bad unintended consequences), but I also don’t think the Internet Advertising Bureau is operating in Reality.

[Later...] Jeff Jarvis thinks the Journal is being silly. I love Jeff, and I agree that the Journal may be blurring some concerns, off-base on some of the tech (see comments below) and even a bit breathless; but I also think they’re on to something, and I’m glad they’re on it.

Most people don’t know how much they’re being followed, and I think what the Journal’s doing here really does mark a turning point.

I also think, as I said, that the deeper story is the market for advertising, which is actually threatened by absolute personalization. (The future market for real engagement, however, is enormous. But that’s a different business than advertising — and it’s no less thick with data… just data that’s voluntarily shared with trusted limits to use by others.)

[Later still...] TechCrunch had some fun throwing Eric Clemons and Danny Sullivan together. Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons, says the headline. Eric’s original is Why Advertising is Failing on the Internet. Danny’s reply is at that first link. As you might guess, I lean toward Eric on this one. But this post is a kind of corollary to Eric’s case, which is compressed here (at the first link again):

I stand by my earlier points:

  • Users don’t trust ads
  • Users don’t want to view ads
  • Users don’t need ads
  • Ads cannot be the sole source of funding for the internet
  • Ad revenue will diminish because of brutal competition brought on by an oversupply of inventory, and it will be replaced in many instances by micropayments and subscription payments for content.
  • There are numerous other business models that will work on the net, that will be tried, and that will succeed.

The last point, actually, seemed to be the most important.  It was really the intent of the article, and the original title was “Business Models for Monetizing the Internet:  Surely There Must Be Something Other Than Advertising.”  This point got lost in the fury over the title of the article and in rage over the idea that online advertising might lose its importance.

My case is that advertisers themselves will tire of the guesswork business when something better comes along. Whether or not that “something better” funds Web sites and services is beside the points I am making, though it could hardly be a more important topic.

For what it’s worth, I believe that the Googles of the world are well positioned to take advantage of a new economy in which demand drives supply at least as well as supply drives demand. So, in fact, are some of those back-end data companies. (Disclosure: I currently consult one of them.)

Look at it this way…

  • What if all that collected data were yours and not just theirs?
  • What if you could improve that data voluntarily?
  • What if there were standard ways you could get that data back, and use it in your own ways?
  • What if those same companies were in the business of helping you buy stuff, and not just helping sellers target you?

Those questions are all on the table now.

Immigrants and Crime: Time for a Sensible Debate is a Wall Street Journal op-ed by Francis Fukuyama with the subhead, The gardeners and maids who cross the border illegally are very different from the tattooed Salvatrucha gang member who lives by extortion and drug-dealing.

Here’s the gist:

There is indeed a huge problem of crime originating in Latin America and spilling into the United States. This is almost wholly driven by the enormous demand for drugs from the U.S. There are many things we can and should do to mitigate this problem, but it will persist as long as that demand remains high.

But the problem of gangs and drug violence should not be confounded with the behavior of the vast majority of illegal immigrants to the U.S., who by and large are seeking the same thing that every immigrant to America has wanted since the time of the Mayflower: to better their condition and that of their families. They are not criminals in the sense of people who make a living by breaking the law. They would be happy to live legally, but they come from societies in which legal rules were never quite extended to them. They are therefore better described as “informal” rather than “illegal.”

Understanding this distinction requires knowing something about the social order in Latin America or, for that matter, in many other developing countries. These societies are often characterized by sharp class distinctions between a relatively small, well-educated elite and a much broader and poorer population.

Note how this re-framings the problem.

Fukuyama goes on to unpack what he means by “informal”:

The rule of law exists in places like Mexico, Colombia and El Salvador; the problem is that access to the legal system tends to be a privilege of the well-to-do. The vast majority of illegal immigrants to the U.S. come from poor rural areas, or shantytowns in large cities, where the state — in the form of courts, government agencies and the like — is often absent. Registering a small business, or seeking help from the police, or negotiating a contract requires money, time and political influence that the poor do not possess. In many Latin American countries, as much as 70%-80% of the population lives and works in the informal sector.

The lack of legal access does not make everyone in these regions criminals. It simply means that they get by as best they can through informal institutions they themselves create. The Peruvian economist Hernando de Soto has written extensively about the lack of formal property rights, not just in his own country but throughout the developing world. The poor do not hold legal title to their homes, despite having lived in them for years, because of the insuperable barriers the system throws up to formal registration. So they squat in their homes, constantly insecure and unable to use their property as collateral.

The poor are entrepreneurial and form businesses like restaurants and bus companies, but they are unlicensed and don’t conform to official safety rules. They and everyone else would be much better off if they could be brought into the formal legal system, but it is a dysfunctional political system that prevents that from happening.

This is a beautiful linguistic hack, right out of the George Lakoff rulebook. Fukuyama pays respect to bedrock concepts of conservative thinking: rule of law, property rights, entrepreneurship, self-reliance… and disdain for dysfunctional political systems. But he also borrows another rightward concept — formal (a cousin to law), and pulls all wannabe law-abiding imigrants into that frame, but as informal. Subtract the in and your problem is solved.

This artful play by Fukuhama is especially interesting to me, because I think we have been having the wrong debates about the Internet and how to improve it. Carriers vs. Neutralists only amps up the politics. Hand-wringing about lack of rural broadband only plays on the left. The idea of re-classifying the Net as a breed of telecom is a clever regulatory hack by the FCC, but it has shifted debate back into lobby politics, which the agency’s friends and enemies of the moment — Google and the carriers — are good at playing. Jonathan Zittrain’s arguments favoring generativity are good ones, and he’s right that hope lies with users; but the pro-business case isn’t quite there.

I want to make that case. This piece by Francis Fukuyama is a good model for How It’s Done.

Now what I want to see is if his strategy works. If we’re talking about “informal immigrants” in a year, the answer will be yes.

Bonus link.

So I get an email from The River: Integrating Web Intelligence, subtitled “Bridging the Web and Physical Channels”. The first section is this:

1. Audio Tweet 4 min. :

Clickstream Trust / Privacy in Telcos – Part 1/4 in the “Who owns Clickstream data?”

paulmagelli

Series – Courtesy of TelecomTV’s Main Agenda Interactive

Paul Magelli – Nokia Siemens, Head of Subscriber Data Management, Nokia Siemens Networks

I’m interested in the subjects — privacy, telcos, data ownership (or whatever we’d rather call it), clickstreams, Nokia — and Paul looks like a nice guy, so I click on the link (the one above) and it takes me to a page that says I have to be a member to get in.

Why? Am I a member already? I dunno. So I do a search for teradatariver.com in my email pile and find that the current email is the fourteenth since November. Before that there is only one email: an invite from somebody I know, a couple weeks before the emails started. Did I respond to the invite? I click on the link in the email. Teradatariver.com comes up and says the invite has expired.

I don’t know what to do with all that, so I write about it here… last January. That is, everything above this is a draft I started in January, when it was front burner for a minute two and I cared about it. I just discovered the draft and decided to post it rather than throw it away. Who knows, maybe it’ll do some good.

… is about Wikileaks. Not the war. But not oddly.

All stories have three elements:

1) A character. A protagonist. The main human subject. Sometimes it’s a cause, but it requires personification. In sports it’s a player or a team. In war it’s a side. In novels it’s a character or a cast of them. I npolitics it’s a party or some other Us. (And there is always a Them. Opponents define characters.)

2) A problem. That is, a situation that cannot be easily resolved. Something that keeps us tuned in, or turning the pages.

3) Movement toward resolution. Even if the situation gets worse, you have some reason to maintain interest. If your team is up 20 points and there’s less than a minute left, the story is over. If the main character dies, or disappears, we tune out. If the whole situation if FUBAR beyond understanding, we also tune out.

So, in no time at all, Wikileaks’ 91,000+ documents, which apparently (so far) contain no story-making news other than the leaks themselves, has become a story about Wikileaks. Thus we have Air Leaks from Wikileaks Balloon, in the Washington Post.

The character is Julian Assange, who is, if nothing else, a very odd and therefore interesting dude. As Michael Wolff asks in the next link, “Who plays Julian Assange in the movie?”

The problem is Dealing with Wikileaks itself. This is a problem for big-J Journalism, which loves to talk about itself. (Hey, it’s a character too.)

There is no obvious resolution, which is why the air leaks out of the balloon. Wikileaks is what it is: a source. Nothing happening here, move along.

Meanwhile the war remains no less FUBAR than it was before the leaks sprung. Just like health care. Just like the financial meltdown. They’re all what Bill Safire used to call MEGOs. The letters stood for “My Eyes Glaze Over.” These were, he said (something like), “Subjects too important not to cover but too complex or dull to care about.”

But there will be movies. Count on it.

I hate the new Google Image search. I used the old one constantly and A picture named 93px-Lesser_Ury_Lese#7700BF.jpg understood it well, because there wasn’t much to understand. You clicked on an image, and it went to a page with two frames. The one above gave a route to the original image, and the one below was the whole page the image was on. The new one is a montage of larger images. You get a preview with some links if you mouse over one, and if you click on it you get to another Google page on which a blurry version of the image is superimposed — in the manner of an unwanted opt-out ad — over the page with the image on it. You can get to the image directly, or the page’s own URL, by clicking on links in a frame column on the right. (This is the frame that used to be on the top.)

There are also more options on the search results page. That’s cool. But the thing with the preview is just ugly to me. And it reminds me so much of unwanted ads that I wonder how far the advertising-über-alles mentality of the commercial Web has infected Google itself, in spite of the Chinese Wall it likes to keep between advertising and the stuff it runs on.

My advice: keep the new layout on the results page, but go back to the old design on links from each result.

Meanwhile, I’m getting to like Bing’s better and better.

From June 13 to July 21, I lived in France. This was the longest I had been out of the country, ever. And, while I loved just about everything about being there, what I’m liking best at the moment is what I failed to take back with me: about ten pounds of fat.

I still wiegh too much. My Withings scale, which produced the graph above, says I’m still carrying around about fifty pounds of fat, with a body mass index of 28.3.

I weighed about 140 when I got out of high school, and about 150 when I got out of college. I gained slowly after that. Except for a couple of diets (McDougal and Atkins), each of which knocked off about 25 pounds, my weight went steadily up. So, on the advice of tweets from @bobmetcalfe, I got the Withings, and started just paying attention. I began on March 26 at 196.2 pounds. I didn’t do much to change my eating habits, though, and I pretty much stayed even. Then, before heading to France, I started purposely eating a bit less. Going without. That’s where you see the decline to 192.1 before we left.

What was different about France? Here ya go:

  1. No breakfast. Usually one of us went to the corner bakery for a baguette, and I’d have a hunk of that, and not always with butter.
  2. Not much lunch either. We’d eat one sometimes, but we were usually too busy.
  3. Great dinners, late at night, by U.S. standards. Peak dinner time in France is 9pm. For the most part we were on what we called “Icelandic Time.” We’d dine late, catch up with the East and West Coasts on our computers after we got back, turn in about 1-2am, and sleep late. The dinners, of course, were full of fat and carbs, but on the whole were just good food. And without the default American obligation to engorge one’s self.
  4. Experimentation. The best tasting anything I had there was rongnon* d’agneau: lamb testicles. My wife talked me into them, at a restaurant that specialized in offal.
  5. Wine. My body doesn’t like alcohol much, though I do enjoy drinking it. But in France I had wine with most of my meals. Not sure what difference that made, but it was a difference in behavior.
  6. No crap food. We ate no chips, no soft drinks (except for the occasional Orangina), no dips. No burgers from McDonalds. No milk shakes. Not much that’s “processed,” as they say, far as I know.
  7. Lots of cheese. France is fromage as much as it is vin.
  8. Walking. Even though we took public transportation to most of the places we went, we also walked a lot — probably several miles per day.
  9. Sweating. Air conditioning isn’t valued or practiced much, at least in the older parts of Paris. And certainly not in the Metro or the RER, the two main underground trains there. Our apartment there also didn’t have it, though it stayed relatively cool with its thick stone walls (the structure dates from the 1600s) and shade. And it was quite hot most of the time I was there.

After we got back, we went shopping. On the list went lots of fruit and off of it went breakfast sausage and other former staples, mostly of the crap food variety. My appetite for them is gone, at least for now. Meanwhile, I like getting into pants I outgrew last year. Next steps: getting into the pants from two years ago, then five years ago…

* This is how I remember it, though I’m told that rognons are kidneys. Maybe somebody can correct me. I know the menu did not say testicules, which is the literal translation. By whatever name, they were lamb nuts.

The sign above points to the toilets of the cafeteria at the Musée de l’Armée in Paris. The Kid and I were at the museum a couple days ago, and he spotted the sign, insisting I shoot it. So I did, and here we are.

Now, lest you think that “consumers” is bad Franglish for “customers,” here’s the same sign in French:

Looks to me like a literal translation.

And, it also seems to me, the term “consumer” is far more deeply embedded in Europe than it is in the U.S. Here (I’m back now) I can ask people to say “customer” instead of “consumer,” and they don’t have much trouble with switching. In Europe (especially in the U.K.) it’s harder. I don’t know why.

Still, I think the literal meaning of the word is an issue, and has been for some time. Here’s John Perry Barlow, in Death From Above, his March, 1995 Electronic Frontier column for Communications of the ACM:

Over the last 30 years, the American CEO Corps has included an astonishingly large percentage of men who piloted bombers during World War II. For some reason not so difficult to guess, dropping explosives on people from commanding heights served as a great place to develop a world view compatible with the management of a large post-war corporation.

It was an experience particularly suited to the style of broadcast media. Aerial bombardment is clearly a one-to-many, half-duplex medium, offering the bomber a commanding position over his “market” and terrific economies of scale.

Now, most of these jut-jawed former flyboys are out to pasture on various golf courses, but just as they left their legacy in the still thriving Cold War machinery of the National Security State, so their cultural perspective remains deeply, perhaps permanently, embedded in the corporate institutions they led for so long, whether in media or manufacturing. America remains a place where companies produce and consumers consume in an economic relationship which is still as asymmetrical as that of bomber to bombee.

Eating isn’t a bad metaphor for what we do with the products we buy. But it’s not all we do. For example, I’m writing this on a computer. Is “consuming” all I did with that computer when I bought it? And what about the writing I’m doing now? Writing is production, not consumption. In fact, much of what we do with our electronic devices involves producing information rather than consuming it.

And is information something we consume? Or is it something else? Here’s what I wrote for my chapter of Open Sources 2.0:

Several years ago I was talking with Tim O’Reilly about the discomfort we both felt about treating information as a commodity. It seemed to us that information was something more than, and quite different from, the communicable form of knowledge. It was not a commodity, exactly, and was insulted by the generality we call “content.”[1]

Information, we observed, is derived from the verb inform, which is related to the verb form. To inform is not to “deliver information,” but rather, to form the other party. If you tell me something I didn’t know before, I am changed by that. If I believe you and value what you say, I have granted you authority, meaning I have given you the right to author what I know. Therefore, we are all authors of each other. This is a profoundly human condition in any case, but it is an especially important aspect of the open source value system. By forming each other, as we also form useful software, we are making the world, not merely changing it.

The footnote goes to this:

I had the same kind of trouble when I first started hearing everything one could communicate referred to as “content.” I was a writer for most of my adult life, and suddenly I was a “content” provider. This seemed ludicrous to me. No writer was ever motivated by the thought that they were “producing content.” Their products were articles, books, essays, columns, or (if we needed to be a bit more general), editorial. “I didn’t start hearing about `content’ until the container business felt threatened,” John Perry Barlow said.

“Consumer” is the noun form of the verb to consume. Here’s what Dictionary.com says consume means:

con·sume

–verb (used with object)

1. to destroy or expend by use; use up.
to eat or drink up; devour.
3. to destroy, as by decomposition or burning: Fire consumedthe forest.
4. to spend (money, time, etc.) wastefully.
5. to absorb; engross: consumed with curiosity.

–verb (used without object)

6. to undergo destruction; waste away.
7. to use or use up consumer goods.

So what does #7 say? That there is a class of goods meant to be destroyed or expended by use? Well, yeah.

Are we past that? I hope so. We certainly have more reason to be.

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Let’s start by asking this question:

Is Google becoming the world’s biggest SEO company?

That question popped into my mind after reading The Google Algorithm, an editorial in Wednesday’s New York Times. It begins,

Google handles nearly two-thirds of Internet search queries worldwide. Analysts reckon that most Web sites rely on the search engine for half of their traffic. When Google engineers tweak its supersecret algorithm — as they do hundreds of times a year — they can break the business of a Web site that is pushed down the rankings.

— and then goes on about the company’s “pecuniary incentives to favor its own over rivals” and how “the potential impact of Google’s algorithm on the Internet economy is such that it is worth exploring ways to ensure that the editorial policy guiding Google’s tweaks is solely intended to improve the quality of the results and not to help Google’s other businesses.”

The framing here is business. That is, the Times is wringing its  hands about Google’s influence over businesses on the Web. That’s fine, but is business all the Web is about? Is the “Internet economy” limited to businesses with Web sites? Is it limited to the Web at all? What about email and all the other stuff supported by Internet protocols? Have the Internet and the Web, both creations of non-commercial entities and purposes, turned entirely into commercial places? The Times seems to think so.

Google’s dominance of the search business is an interesting problem, but it’s also something of a red herring. Seems to me the bigger problem is what the search business — which consists entirely of advertising — is doing to the Web.

Ever since Google invented AdSense, making it possible for advertising to appear on websites of all kinds, there has been a rush to riches, or at least toward making a few bucks, by grabbing some of that click-through money. That’s what SEO (Search Engine Optimization) is mostly about. As a result the number of websites that exist mostly — or entirely — to make advertising money, has grown. I’ve been looking for numbers on this and can’t find any, but I’ll bet that the non-commercial slice of the Web’s total pie has been shrinking, and the portion paid for by advertising (or just looking to make money on advertising) has been growing.

Thus it makes sense that Google will care more about that growing slice of the Web’s pie, and less about the non-commercial stuff. I’m not saying that’s the case. It just seems to me that the Web is more about advertising than ever, and a lot more of that gets in the way of what we might be looking for — especially if what we want isn’t advertised.

So that’s one thing. Here’s another: Adam Rifkin‘s Pandas and Lobsters: Why Google Cannot Build Social Applications. Very insightful and interesting piece. Not sure I agree with all of it, but it does make me think — about malls.

Remember back when e-commerce was new, in the mid-90s? Seemed like all the big guys and wannabes wanted to build malls on the Web. It was wacky, because the Web isn’t a farm on the edge of town that you can pave and put a bunch of stores on. It’s a wide open space. But an interesting thing has happened here, fifteen years later. “Social” sites are malls. They’re places people go to hang out and buy stuff. They’re enclosed, separate. Big and accomodating. Fun to be in. But private. Here’s a long quote from Adam:

Facebook is a lobster trap and your friends are the bait. On social networks we are all lobsters, and lobsters just wanna have fun. Every time a friend shares a status, a link, a like, a comment, or a photo, Facebook has more bait to lure me back. Facebook is literally filled with master baiters: Whenever I return to Facebook I am barraged with information about many friends, to encourage me to stick around and click around. Every time I react with a like or comment, or put a piece of content in, I’m serving as Facebook bait myself. Facebook keeps our friends as hostages, so although we can check out of Hotel Facebook any time we like, we can never leave. So we linger. And we lurk. And we luxuriate. The illogical extreme of content-as-bait are the Facebook games where the content is virtual bullshit. Social apps are lobster traps; Google apps do not bait users with their friends.

Quora is restaurant that serves huge quantities of bacn and toast. Quora is a dozen people running dozens of experiments in how to optimally use bacn to get people to return to Quora, and how to use toast to keep them there. Bacn is email you want but not right now, and Quora has 40 flavors of it that you can order. Quora’s main use of Bacn is to sizzle with something delicious (a new answer to a question you follow, a new Facebook friend has been caught in the Quora lobster trap, etc.) to entice you to come back to Quora. Then, once you’re there, the toast starts popping. Quora shifts the content to things you care about and hides things you don’t care about in real-time, and subtly pops up notifications while you’re playing, to entice you to keep sticking around and clicking around. Some toast is so subtle it doesn’t even look like a pop-up notification — it just looks like a link embedded in the page with some breadcrumbs that appear in real-time to take you to some place on Quora it knows you’ll find irresistible. For every user’s action, bacn’s and toast’s fly out to others in search of reactions. (Aside: if I were Twitter, I would be worried. Real-time user interfaces are more addictive than pseudo-real-time interfaces; what if Quora took all of its technology and decided to use it to build a better Twitter?) Social apps are action-reaction interaction loops; Google apps are designed just for action.

I really don’t care that Google sucks at social apps (if that’s true, and I’m not sure it is… not totally, anyway). What I care about is that all this social stuff happens in private spaces. Maybe there’s a better metaphor than malls, but I can’t think of one.

Oh, and how do these malls make their money? Advertising. Not entirely, but to a large extent.

The problem with that is what it has always been. Advertising is guesswork, and most advertising is wasted, even when advertisers only pay for click-throughs. The misses far outnumber the hits, and that’s a lot of waste — of server cycles, of bandwidth, of time, of pixels, and of rods and cones in the backs of our eyes. Ad folks calls the misses “impressions,” but who’s impressed?

It helps to remember what the Web  was in the first place — and what the Web is still for. Nobody has ever explained that better than David Weinberger, in a Cluetrain Manifesto chapter called The Longing. David wrote that in 1999. Like other fine antiques, it only gets more valuable with age. And with the degree to which modern forms depart from old and better ideals.

[Later...] There’s always a bigger picture, of course. I love this one from Ethan Zuckerman, whose has been spreading my horizons for a long time and keeps getting batter at it.


The California is serpentine (correct name, serpentinite), which comes in many varieties, some which contain asbestos, which doesn’t get dangerous unless you grind it up and spread it into the air. Just sitting there, as it does through much of California and in other parts of the world, serpentine is mostly a greenish grace on the landscape.

Serpentine’s provenance is also remarkable (at least to geology types like me). It’s formed deep in the planet’s crust, under the spreading centers of oceans, where sea water penetrates mantle rock and, under great heat and pressure, lends lustrous colors and textures to what would otherwise become the plain old peridodite.

Anyway, have found a friend in , who is working to dump serpentine as the state rock. You know, like it matters. (Only 27 states bother having a state rock.) Read more in Burrito Justice and in the many posts that come up when you search for. Or you can skip all that and go to ‘s Speak Up for Serpentine at .

Here’s the opposing (anti-serpentine) view.

My home state, (also that of my nonfictionist hero, ) has no state rock, mineral or gem. How about asphalt, rhinestone and dirt? Just trying to help.

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There are two essential concepts of location for the World Wide Web. One is you: the individual, the reader, the writer, the customer, the singular entity. The other is the World.

I live and work mostly in the U.S. I also speak English. My French, German and Spanish are all too minimal to count unless I happen to be in a country that speaks one of those languages. When I’m in one of those places, as I am now in France, I do my best to learn as much of the language as I can. But I’m still basically an English speaker.

So, by default, when I’m on the Web my language is English. My location might be France, or Denmark or somewhere else, but when I’m searching for something the language I require most of the time is English. That’s my mental location.

So it drives me nuts that Google sends me to http://google.fr, even when I log into iGoogle and get my personalized Google index page. When I re-write the URL so it says http://google.us, Google re-writes it as http://google.fr, no matter what. On iGoogle I can’t find a way to set my preferred language, or my virtual location if it’s not where I am right now. I can’t do that even when I have Google translate, instantly, in my Google Chrome browser, the page text to English. (I’m sure there’s a hack, and I would appreciate it if somebody would tell me. But if there is why should it be so hard?)

Bing comes up all-French too, but at the bottom of the page, in small white type, it says “Go to Bing in English”. Nice.

So now, here in Paris, I’m using Bing when I want to search in English, and Google when I want to search for local stuff. Which is a lot, actually. But I miss searching in English on Google. I could ask them to fix that, but I’d rather fix the fact that only they can fix that. Depending on suppliers to do all the work is a bug, not a feature.

What matters is context. I’m tired of having companies guess at what my context is. I know what my contexts are. I know how they change. I want my own ways of changing contexts, and of informing services of what those contexts are. In some cases I don’t mind their guessing. In a few I even appreciate it. But in too many cases their guesses only get in the way. The Google search case is just one of them.

(disclosure: I’ve done work for Phil) gives a talk in which he provides a brief history of e-commerce. It goes, “1995: Invention of the cookie. The End.” Thanks to the , we have contexts — but only inside each company’s silo. We can’t provide our own contexts except to the degree that each company’s website allows it. And they’re all different. This too is a bug, not a feature. (Just like carrying around a pile of loyalty cards and key tabs is a bug. Hey, I know more about who and what I’m loyal to than any company does — and I’d like my own ways of expressing that.)

At this moment it is commonly believed that the contexts that matter most are “social”. This is defined as who my friends are, and where I happen to be right now. This information is held almost entirely by commercial services: Facebook, Twitter, Google, Foursquare, Groupon, Blippy and so on. Not by you or me. Not by individuals, and not independently of all those services. This too is a bug. Who your friends and other contacts are is indeed a context, but it should be one that you control, not some company. Your data, and how you organize it, should be the independent variable, and the data you share with these services should be the dependent variables.

Some of us in the community (including Phil and his company, ) are working on context provided by individuals. In the long run these contexts can work for any or all commercial and non-commercial institutions we deal with. I expect to see some of this work become manifest over the next year. Stay tuned.

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We are what we do.

We are more than that, of course, but it helps to have answers to the questions “What do you do?” and “What have you done?”

Among many other notable things l did was survive breast cancer. It was a subject that came up often during the year we shared as fellows at the Berkman Center. It may not have been a defining thing, but it helped build her already strong character. Persephone also said she knew that her personal war with the disease might not be over. The risks for survivors are always there.

So it was not just by awful chance that Persephone showed up at a Berkman event this Spring wearing a turban. She was on chemo, she said, but optimistic. Thin and frail, she was still pressing on with work, carrying the same good humor, toughness, intelligence and determination.

The next time I saw her, in early June, she looked worse. Then, on June 24, Ethan Zuckerman sent an email to Berkman friends, letting us know that Persephone’s health was diminishing quickly, and that she “probably will not live through July.” He also said that she had moved to a hospice, but was doing well enough to read email and accept a few visitors — and that he had hoped to visit her on July 6. Just five days later, Ethan wrote to say that Persephone had died the night before. I had been working in slow motion on an email to her — thinking, I guess, that Ethan’s July 6 date was an appointment she would keep. This post began as that email.

Persephone is gone, but her work isn’t, and that’s what I want to talk about. It’s a subject I wanted to bring up with her, and one I’m sure all her friends care about. We all should.

What I want to talk about is not “carrying on” the work of the deceased in the usual way that eulogizers do. What I’m talking about is keeping Persephone’s public archives in a published, accessible and easily found state. I fear that if we don’t make an effort to do that — for everybody — that we’ll lose them.

The Web went commercial in 1995, and has only become more so since. Today it is a boundless live public marketplace, searched mostly through one company’s engine, which continues to adapt accordingly. While Google’s original mission (“to organize the world’s information and make it universally accessible and useful”) persists, its commercial imperatives cannot help but subordinate its noncommercial ones.

In my own case I’m finding it harder and harder to use Google (or any search engine) to find my own archived work, even if there are links to it. The Live Web, which I first wrote about in 2005, has come to be known as the “real time” Web, which is associated with Twitter and Facebook as well as Google. What’s live, what’s real time, is now. Not then.

Today almost no time passes between the publishing of anything and its indexing by Google. This is good, but it is also aligned with commercial imperatives that emphasize the present and dismiss the past. No seller has an interest in publishing last week’s offerings, much less last year’s or last decade’s. What would be the point?

It would help if there were competition among search engines, or more specialized ones, but there’s not much hope for that. Bing’s business model is the same as Google’s. And the original Live Web search engines — Technorati, PubSub, Blogpulse, among others — are gone or moved on to other missions. Perhaps ironically, Technorati maintained an archive of all blogging for half a decade. But I’ve been told that’s gone. is still there, but re-cast as a news engine. Only persists as a straightforward Live Web engine, sustained, I suppose, by Mark Cuban‘s largesse. (For which I thank him. IceRocket is outstanding.)

For archives we have two things, it seems. One is search engines concerned mostly about the here and now, and the other is Archive.org. The latter does an amazing job, but finding stuff there is a chore if you don’t start with a domain name.

Meanwhile I have no idea how long tweets last, and no expectation that Twitter (or anybody other than a few individuals) will maintain them for the long term. Nor do I have a sense of how long anything will (or should) last inside Facebook, Linkedin or any other commercial walled garden.

To be fair, everything on the Web is rented, starting with domain names. I “own” , only for as long as I keep paying a domain registrar for the rights to use it. Will it stay around after I’m gone? For how long? All of us rent our servers, even if we own them, simply because they use electricity, take up space and need to be maintained. Who will do that after their paid-for purposes expire? Why? And again, for how long?

Persephone worked for years at Internews.org. I assume her work there will last as long as the organization does. Here’s the Google cache of her Key Staff bio. Her tweets as (her last was June 9th) will persist as long as Twitter doesn’t bother to get rid of them, I suppose. Here’s a Google search for her name. Here’s her Berkman alum page. Here’s her Linkedin. Here are her Delicious bookmarks. More to the point of this post, here’s her Media Re:public blog, with many links out to other sources, including her own. Here’s the Media Re:public report she led. And here’s an Internews search for Persephone, which has five pages of results.

All of this urges us toward a topic and cause that was close to Persephone’s mind and heart: journalism. If we’re serious about practicing journalism on the Web, we need to preserve it at least as well as we publish it.

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I have an Android phone: a Nexus One, straight from Google. It arrived independent of any phone company deals, which I thought would make it easy to use with whatever carrier I engaged when I got to France, where I would be spending the next five weeks.

We arrived in Paris on Sunday the 13th of June. On Monday we went to some phone stores and got SIMs for the three phones we brought with us. The other two were a Nokia E71 and a Nokia N900 (which is really a handheld computer, but will take a SIM and work as a phone). The E71 took a pre-paid SIM from SFR, and the N900 took one from Orange. Both worked fine. The Android was more complicated, because I wanted data working on it. We didn’t do data deals for the other two — at least not this time around — but I like the Nexus One and thought it would be cool to have one phone that would let us surf the Web, use maps, have fun with Layar and other neat stuff.

So I paid 40€ to Orange (which I had been told had the best deals) for a SIM and a plan that included telephony and 450Mb of data. It never worked. In fact, the phone part only worked for a short time. After a few days I started getting messages saying I needed to “recharge” the account with fresh money because I was out.

Looking for clues about what was going on, I went to four different Orange stores, plus other stores that work with Orange, and never got a clear reason why the thing failed, beyond “you must have used too much data.” At the fouth store, last weekend in Strasbourg, a nice young guy who spoke good English (a help since my French is worse than minimal) told me that the only sensible way to do data was to buy a long-term plan. Otherwise, “just don’t use data.” Why? “It’s too expensive.” What’s the price? He couldn’t tell me.

So I put another 35€ on the phone, so at least we could use telephony.Meanwhile I had long since turned off any setting on the phone that looked like it used data.

That worked briefly. Within another few hours the phone could only take calls but not make them. This time there were not any messages about recharging.

Now I’m in the UK, where I read that Orange claims to have the best coverage. And, indeed, my iPhone says Orange has a good signal. The iPhone — my main phone in the U.S. — works fine here, but calls are expensive, which is why I like to have a local phone of some kind. The Android works on wi-fi, but can’t seem to do telephony at all. When I call a number, I get a beep and the whole phone function pops off, returning the phone to a no-app-running state. When I call the number I get told in French to leave a message.

Since we have a 3G iPad arriving at the place in France one of these days (it was held up by French customs and other mix-ups), I was also interested in a data plan for that one. Turns out that the relatively simple plan that Apple has with AT&T in the U.S. is matched by a similar one with Orange. Unfortunately, I also need to take out a French bank account and produce other forms of documentation, before I can get the deal. So I won’t bother.

At this point, frankly, I’m kinda beyond caring. I don’t know why the phone companies want to make life so damn hard for customers — as well as for themselves. My current theory is that they’re all Enrons of a sort: outfits that make their offerings so complicated that only they can understand them — and even they aren’t that good at it.

So I just keep using my American iPhone, fortified with a $20-something/month add-on data plan that gives me 20Mb/month of data to fudge with. I use it in emergencies, like when I need to find my way from a tube stop to an address. I set usage to zero at the start of the month and see where I am. So far in June I’ve used 2.5Mb. But I’m still afraid to use more here on the last day of the month. Hey, why take chances?

Hitting the road, or actually the canal. Or a canal, somewhere east of Paris, in France. For a week.

The plan was to have some kind of data connectivity either through our new Android Nexus One or our new iPad 3G. Alas, five days of trying have failed to get the Android to work as more than a generic phone. (In spite of very competent and generous help from at least one techie better than moi.) My sub-minimal French is sure to blame, but the perversities of Orange (our mobile telephony provider here), and of mobile phone “plans” in general deserve some blame as well. Hell, maybe the Android too, but I doubt it. It seems quite fine.

Meanwhile the new iPad is in the purgatory of a customs warehouse. It has cleared, but there is no good estimate about when it will be delivered, and we have been advised not to push it. We won’t be here in Paris anyway, so I won’t worry about it until I find it still hasn’t come by next weekend.

So, what the hell. I’ll just use the whole thing as an excuse for a long-overdue data diet.

Meanwhile, I’ll leave you with David Siegel’s Open Letter to Steve Ballmer. Should be a good conversation-starter.

Until her Supreme Court nomination turned Elena Kagan into big-time news fodder, there was not an abundance of great pictures of her to be found on the Web. Among the better ones to be found were a couple I had posted on Flickr a couple years ago, when she was still Dean of Harvard Law School. Here’s one. Here’s another.

The second of those (cropped a bit) was put up on Wikimedia Commons, and for awhile accompanied her Wikipedia entry, and continues to be used in a number of places.

Both shots have a Creative Commons Attribution Share-Alike 2.0 license, meaning anybody can use it, and should also give me credit for having shot it. And both shots have appeared since then in many publications. Some, like Wikipedia, do a good job of following the license. Some, for example Outside the Beltway — in this piece stirring the shit about Ms. Kagan while accusing CBS and other news organizations of bad journalistic practices — do not.

None of that is troubling, or even very interesting. Instead what prompts this post is a comment under one of the two photos, from an entity called TEA PARTY LEADER. It’s a diatribe that verges on hate speech, but (in my amateur judgment) doesn’t quite cross the line. The question for me, when I saw the comment, was Should I kill it?

My photo pile on Flickr isn’t a public space. It welcomes comments to the degree that it simply allows them. It has no rules (of my own or defaulted by Flickr) regarding comments, beyond the ability Flickr provides for editing or deleting them.

I asked fellow Berkman Fellows list for their thoughts, and those went both ways. Some said the space is mine to manage, and if somebody is rudely spamming the premises I should feel free to delete their icky work. Others said doing so indeed would violate free speech principles, even if I would be within my rights in doing so. I was also probed with questions about whether I would delete the comment if its positions were more agreeable to me — though with manners just as rude.

I’ve been inclined from the start toward leaving it up, and that’s where I’m staying. But in the meantime I thought I’d pass along the same questions.

What would you do, and why?

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We’ve seen this movie: the one where a big company takes over a whole market ecosystem. There was IBM with mainframes, Microsoft with operating systems, Apple with pocket music players (and now apps for phones and tablets).

But there’s another movie too. That’s the one where the big company fails. IBM did that with PCs. (They started the ball rolling, but no longer even make the things.) Apple did it with PDAs, when the Newton flopped. And Microsoft, even in its glory days, failed at a lot of things.

One big one was directories. All but lost in the sands of time is Netscape’s lone victory over a Microsoft move to make everybody in the world use Active Directory. That story was told by Craig Burton in an Interview I did for the late Websmith (later merged into Linux Journal) fourteen years ago this month.

Another was identity, and single sign-on. Microsoft tried that with Hailstorm, and flopped.

And now comes Facebook with social graphs, which Barrett Sheridan calls a Play to Take Over the Entire Internet, and Mark Zuckerberg (two links back) says is the “next version of Facebook Platform,” which he says “puts people at the center of the web.”

Right. Sez Mark,

We think that the future of the web will be filled with personalized experiences. We’ve worked with three pre-selected partners—Microsoft Docs, Yelp and Pandora—to give you a glimpse of this future, which you can access without having to login again or click to connect. For example, now if you’re logged into Facebook and go to Pandora for the first time, it can immediately start playing songs from bands you’ve liked across the web. And as you’re playing music, it can show you friends who also like the same songs as you, and then you can click to see other music they like.

We look forward to a future where all experiences are this easy and personalized, and we’re happy today to take the next important step to get there.

Of course, then we no longer have the Web. We have the Union of Soviet Social Graph Vendors.

This will fail, of course. Commercial containers for the Web (social or otherwise) are limited. They have rules. They are the Great Indoors, which can neither control nor compete with the Great Outdoors which is the Web itself.

But discovering this plain fact will take some time. Or, more to the point, waste it. The hard way.

As usual, Dave Winer nails the diagnostics, with Will this loop ever end? Sez Dave,

Facebook is hot now, but history has shown that being a hotbed doesn’t scale. That eventually these companies have to tap into the general talent pool and they end up achieving the same level of mediocrity as the previous dominant one. It happened to IBM, the minicomputer companies, IBM again, Microsoft, now it’s Google’s turn, and soon it will be Facebook’s.

Let’s go back to Microsoft and Hailstorm. It’s important to remember the hysteria surrounding that move. Many thought that this was The End. Here is what I wrote at the time on my blog. I just copied and pasted the html below (from Google’s cache, while the archive was offline…  somehow the bold-faced search terms give it a little extra punch, so I’m leaving them in)…

Trojan Storm

The storm has arrived, and the peerage is weighing in with its reactions.

When I first read about Hailstorm, it scared the shit out of me. (As it also did to Joel Spolsky, who gives us a fine tech-level explanation of exactly why.)

But at a deeper level — the social level where the Net connects us — I have complete faith in forces more powerful than any monopoly’s wet dream. And that’s the Net.

The Net is ours. Not Microsoft’s. Hailstorm is heavy weather, but the Net is geology. Our geology. It’s us, not just me (pun intended).

Computing isn’t personal any more. It’s social. Microsoft understands that, but it’s not where they come from. Where they come from is the desktop. Always have, always will. It’s not for nothing they’re called Microsoft.

With Hailstorm, Microsoft is doing a beautiful job of being itself. As always, they’re draping users in bountiful benefits, whether those users want them or not). That’s just what Microsoft does. They can’t help it. They come from the desktop, just like Apple comes from art and Nordstrom comes from shoes.

And they sound very convincing, because they’re busy advocating the user. You can’t go wrong there, can you?

O yeah. You always go wrong when you characterize competent human beings as weak and helpless — and then tell them your stuff is their only hope. That’s exactly what Microsoft does in the very first line of Building the User-centric Experience:

    Users are definitely not in control of the technology that surrounds them.  Asked to adapt to the differences between the way they interact with local programs and sites on the web, asked to cope with doing things completely differently on their cell phone, their PC, and any other device they have, users are generally frustrated and confused.

Like moths in a lampshade. How sad. And whose fault is that?

    If you want to enter a friend’s new phone number into your PC, you use a keyboard and a piece of software like Microsoft Outlook to do it using a particular sequence of keystrokes and mouse clicks.  But to enter that same information into your Palm Pilot, you need to learn a completely new interface – right down to relearning how to draw the letters of the alphabet!

Oh! It’s Palm’s fault! That OS is so hard to use. Not easy like Outlook, which is so encrusted with options that few users ever figure the damn thing out. (To say the least of it.) The insults continue:

    This environment, in which users are forced to adapt to technology instead of technology adapting to users, creates significant restrictions on how effective any application or Web site can be, and ultimately hinders the acceptance and adoption of not only the technologies themselves, but also the real-world products and services that might be best offered to a user in the context of the things they do online.

The environment we’re talking about here is called a market. Yes, it’s messy. Yes, it’s full of choices that don’t agree with each other. But it’s the natural habitat for business. It’s also networked to the gills. That network is where users live. Not just Windows. Not just .Net, whatever it becomes.

The Trojan Storm here isn’t Windows or even .Net. It’s Internet Explorer.

The Net is ours, indeed. But most of us interact with it through a Microsoft browser. That browser is about to get a lot fatter. That’s the only way to interpret this:

    HailStorm services are oriented around people, instead of around a specific device, application, service, or network.  They put the user in control of their own data and information, protecting personal information and making user consent the basis for who can access it, what they can do with it, and for how long they have that permission.

It’s time for us to stop acting like an audience and start acting like a market. For that we need to do three things:

  1. Work with the hackers to make Mozilla the best possible alternative to Internet Explorer — and fast.
  2. Start paying more attention and respect to other developers who are working together to make the Net something that works better for all of us (and that includes interested developers inside Microsoft — it’s a big company).
  3. Expose Hailstorm for what it is: yet another attempt by Microsoft to collapse the Net into its own service framework. And to say this won’t work because the Net’s context is bigger than any vendor, no matter how privileged they are with “critical mass.”

It’s important to remember that this is not just about Microsoft’s napoleonic corporate personality, which is equally real and beside the point, making it the biggest red herring in business history.

It’s about building out the Net’s infrastructure. .Net doesn’t do it. Hailstorm doesn’t do it. Java doesn’t do it. No “solution” controlled by one vendor will do it.

You can’t privatize what only works because it’s public. Microsoft hasn’t learned that lesson yet. Let’s help them.

And we did. Mozilla succeeded, and so have other browsers. Identity still isn’t a solved problem and may never be — at least not in the simple way one gets when the Eye of Sauron rules the world. But the very fact that good people are working on identity and related problems out in the open is endlessly encouraging.

Speaking of which, the 10th Internet Identity Workshop is happening in Mountain View next month. Micrtosoft is a sponsor, as are many other companies and organizations, some of which (Information Card Foundation, Open ID Foundation) grew directly or indirectly out of IIW conversations. In fact, Microsoft’s good identity work (started by Kim Cameron and colleagues there) would not have happened without Hailstorm’s failure.

If Facebook and Twitter are smart (and listen to their elders), they’ll skip the loop. Burn the movie. Get Net- and Web-compliant. Because that’s where nature will takes us in the long run anyway. Let’s not keep making that run longer than it needs to be.

When  reported on the next-generation iPhone that had come into its hands, I was as curious as the next geek about what they’d found. But I didn’t think the ends justified the means.

The story begins,

You are looking at Apple’s next iPhone. It was found lost in a bar in Redwood City, camouflaged to look like an iPhone 3GS. We got it. We disassembled it. It’s the real thing, and here are all the details.

“We got it,” they said. How?

There was much speculation about that, but obviously — if the phone was a real prototype — it must have been lost by an Apple employee. That’s why I tweeted, “Some employee is in very deep shit for letting this happen: http://bit.ly/bVN5Ma” But others wondered. Was it planted by Apple? That’s what, for example, Howard Stern guessed on his show yesterday morning. He thought it was a brilliant marketing move by Apple.

But Gizmodo set their record straight, through a much-updated piece titled How Apple lost the next iPhone. After telling the story, at length, of how Gray Powell, an Apple employee, had left it at a restaurant (“The Gourmet Haus Staudt. A nice place to enjoy good German lagers”), Gizmodo unpacks the means by which the phone came into their possession:

There it was, a shiny thing, completely different from everything that came before.

He reached for a phone and called a lot of Apple numbers and tried to find someone who was at least willing to transfer his call to the right person, but no luck. No one took him seriously and all he got for his troubles was a ticket number.

He thought that eventually the ticket would move up high enough and that he would receive a call back, but his phone never rang. What should he be expected to do then? Walk into an Apple store and give the shiny, new device to a 20-year-old who might just end up selling it on eBay?
The Aftermath
Weeks later, Gizmodo got it for $5,000 in cash. At the time, we didn’t know if it was the real thing or not. It didn’t even get past the Apple logo screen. Once we saw it inside and out, however, there was no doubt about it. It was the real thing, so we started to work on documenting it before returning it to Apple. We had the phone, but we didn’t know the owner. Later, we learnt about this story, but we didn’t know for sure it was Powell’s phone until today, when we contacted him via his phone.

The apparent purpose of the story is to save Gary Powell’s ass, as well as to cover some of Gizmodo’s as well. It concludes,

He sounded tired and broken. But at least he’s alive, and apparently may still be working at Apple—as he should be. After all, it’s just a stupid iPhone and mistakes can happen to everyone—Gray Powell, Phil Schiller, you, me, and Steve Jobs.

The only real mistake would be to fire Gray in the name of Apple’s legendary impenetrable security, breached by the power of German beer and one single human error.

Additional reporting by John Herrman; extra thanks to Kyle VanHemert, Matt Buchanan, and Arianna Reiche

Update 2: I have added the bit on the $5,000 (in italics) and how we acquired the iPhone, as Gawker has disclosed to every media outlet that asked.

Yesterday the New York Times ran iPhonegate: Lost, Stolen Or A Conspiracy?, by Nick Bilton. The gist:

One big question is how much Gizmodo paid for the phone, and whether keeping it was legal. Nick Denton, chief executive of Gawker Media, which owns Gizmodo, told The Times the site paid $5,000 for the phone. But still bloggers wondered if it had really paid $10,000.

On Monday, Charles Arthur, Technology blogger for The Guardian, said paying for the phone could mean that Gizmodo was knowingly receiving stolen goods; on Tuesday, citing the Economic Espionage Act of 1996, Mr. Arthur expanded on his theory.

This helped the debate move on to more serious matters: whether the phone was “lost,” or “stolen.” John Gruber, blogger for Daring Fireball, pointed outthat in the eyes of  California law, there isn’t a difference. The law states:

One who finds lost property under circumstances which give him knowledge of or means of inquiry as to the true owner, and who appropriates such property to his own use, or to the use of another person not entitled thereto, without first making reasonable and just efforts to find the owner and to restore the property to him, is guilty of theft.

The next big question — whether Gizmodo would turn over the phone to Apple — was answered after a long day of speculation on Monday over itsauthenticity.  Gizmodo has reported that it received a letter from Apple’s legal counsel…

Gizmodo complied and returned the phone. Yesterday I tweeted, “Re: bit.ly/d0P4Vo If you found a next-gen iPhone, would you return it — or use it to pull the owner’s pants down?” Thus far, two responses:

Of course, what Gizmodo did was an example of investigative journalism at work. Mainstream journals and broadcasters sometimes pay for stories, leads, video and audio recordings, photographs. That’s not unusual. But, as Charles Arthur writes, “As a reporter – and make no doubt, Gizmodo is reporting here, actually doing journalism red in tooth and claw – you inevitably end up walking close to the edge of what’s legal every now and then. Whether it’s being in receipt of confidential information, publishing something that’s potentially defamatory, or standing closer to the front line of a protest than the police would like, you occasionally have to put yourself in some legally-risky positions.”

Many thousands of years ago on the time scale of both the Internet and journalistic practices, specifically in 1971, I wrote a story for a New Jersey newspaper about rural poverty, illustrated by a photo I took of somebody’s snow-covered yard filled with discarded appliances and half-disassembled old cars sitting on cinder blocks. I thought at the time that the photo was sufficiently generic to protect the anonymity of the home’s occupier. I was wrong. The owner called me up and let me have it. I was still a kid myself — just 22 years old — and it was a lesson that stuck with me.

A couple decades later that lesson was enlarged by “Notes Toward a Journalism of Consciousness,” by D. Patrick Miller, in The Sun, a magazine for which I had once been a regular contributor. (No links to the story, but its table of contents is here.) In it Miller recalled his work as an investigative reporter in the Bay Area, and how sometimes he had to cross a moral line. In his case it was gaining the confidence of sources he would later, in some ways, betray — for the Greater Good of the story’s own moral purposes.

Gizmodo poses the moral goodness of its own story against the backdrop of Apple’s fanatical secrecy:

And hidden in every corner, the Apple secret police, a team of people with a single mission: To make sure nobody speaks. And if there’s a leak, hunt down the traitor, and escort him out of the building. Using lockdowns and other fear tactics, these men in black are the last line of defense against any sneaky eyes. The Gran Jefe Steve trusts them to avoid Apple’s worst nightmare: The leak of a strategic product that could cost them millions of dollars in free marketing promotion. One that would make them losecontrol of the product news cycle.

But the fact is that there’s no perfect security. Not when humans are involved. Humans that can lose things. You know, like the next generation iPhone.

Thus the second wrong makes a write, but not a right.

Two years ago, in this post here, I wrote,

Still, I think distinctions matter. There is a difference in kind between writing to produce understanding and writing to produce money, even when they overlap. There are matters of purpose to consider, and how one drives (or even corrupts) the other.

Two additional points.

One is about chilling out. Blogging doesn’t need to be a race. Really.

The other is about scoops. They’re overrated. Winning in too many cases is a badge of self-satisfaction one pins on oneself. I submit that’s true even if Memeorandum or Digg pins it on you first. In the larger scheme of things, even if the larger scheme is making money, it doesn’t matter as much as it might seem at the time.

What really matters is … Well, you decide.

Gizmodo was acting in character here. That character is traditional journalism itself, which is no stranger to moral compromises.

I’m not saying that one must not sometimes make those compromises. We all often do, regardless of our professions. What makes journalism a special case is its own moral calling.

How high a calling is it to expose the innards of an iPhone prototype?

To help decide, I recommend the movie Absence of Malice.

Was malice absent in Gizmodo’s case? And, even if it was, is the story worth what it cost to everybody else involved — including whatever dollar amount Gizmodo paid to its source?

I submit that it wasn’t. But then, I’m not in Gizmodo’s business. I also don’t think that business is journalism of the sort we continue to idealize, even though journalism never has been as ideal as we veterans of the trade like to think it is.

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Lots of trackbacks (or pingbacks) are spam, and I don’t approve them for the comments section. But some pass the first sniff test, and some are interesting enough to warrant a reply. That’s what happened with the post “To be (a brand) or not to be (a brand)”, at a blog called Daily Breaking News Update. I’m not linking to either, because I think I fell here for a splog (a neologism I like, coined by Mark Cuban, for a spam blog).

What got me interested in the piece, naturally, was this paragraph…

It may be that some of the fallout from the Tiger Woods scandal has made the idea of personal branding seem trickier – people are people, after all, not objects and not cattle. As Doc Searls has argued in two recent blog posts, brands are “boring” at best and “bull” at worst.

The post ended, provocatively enough, this way:

Undoubtedly, building trust is fundamental to business success. Maintaining reputation is crucial, whether or not you want your name to be synonymous with a product, a service or a company.

What are your thoughts on personal branding? Has it become impossible? Or has it become ubiquitous?

So I took the bait and posted an answer in the comments section. Here it is:

I think the Tiger Woods experience demonstrates the risks of hiring a celebrity to personify a company’s brand. Besides Nike with Michael Jordan, I can’t think of a single case where this kind of personification has worked in the long run. Maybe some other readers can; but I’m not sure it makes much difference. Nike will stand or fall on the quality of its products, not on the qualities of its celebrity representatives.

As for personal branding, I still think it’s an oxymoron. Branding is a corporate practice, not a personal one. Build a reputation by doing good work. Put that work where others can judge its value. Contribute to the success of others, and credit others generously for their contributions to your success. Never promote for its own sake. I think it’s a mistake to categorize these practices as forms of “branding,” because they are expressions of humanity and integrity.

Branding works for companies and products in part because those things are not people. Buildings and offices and ballparks and shoes may have human qualities, but are not themselves human. Likewise humans may be industrious or durable or attractive in the manner of good companies, but that doesn’t make them corporate.

You and I are not brands. Our parents did not raise us to be brands. Nor would we want our children to be brands, any more than we want them to be logos.

“Personal branding” is a nice gloss on playing for celebrity. And celebrity is a Faustian bargain. Ask any veteran celebrity and they’ll tell you that. They live in fishbowls and yet, for all their familiarity, are not well understood as three-dimensional human beings. The healthy ones deal with it gracefully. The unhealthy ones use their celebrity as a façade (as with Tiger Woods), as a pass to a virtual Las Vegas where everybody keeps indiscretions secret (as with Tiger Woods), or as an ideal they can never really match (and hence seek surgical alignment, as with too many to count).

Many of us assume without question that celebrity also equates with income. It doesn’t. There is a degree of correlation, but in the long run we get hired for the useful goods we bring to the market’s table. Not because we have a “personal brand.”

Building trust and maintaining a reputation matter. Calling both “branding” is a categorical error.

Then I took a closer look at the blog and realized that it had no apparent author, and the about page was WordPress boilerplate. So I looked up the headline on Google, and got a fog of identical results.

The original appears to be this one, at ReadWrite Start. The byline is Audrey Watters, and that’s the post that most (or perhaps all — I didn’t go down the whole list) of the many citing tweets point to.

But there are all these other re-posts as well (listed in order of Google’s first page of search results):

All were from ReadWriteWeb feeds, obviously. I suppose these might be good for ReadWriteWeb (which deserves the respect it gets), but they also have the effect of deliberately false radar images. They are also part of the Google AdSense ecosystem, within which publications of all sizes try to game the system by re-posting attractive postings that will bait traffic and inbound linkage, goosing up the site’s PageRank to the point where ad placements appear, click-throughs happen, and money comes in.

An interesting thing about all these re-postings is that Audrey Watters‘ byline does not appear in them. So we have the interesting irony of a post about personal branding re-appearing all over the place with the writer’s name stripped out.

Obviously some dysfunctional things are happening here. And I doubt any more talk about “branding” will help, beyond accounting for some of the motives involved.

Bonus link.

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At 11:30pm on April 22, 1978 Saturday Night Live opened with Paul Schaffer, made up to look like music promoter Don Kirshner (whose show ran in most markets right after SNL). What followed was a lesson in branding that we’re still learning. Here’s  how it looks in the show’s transcript (sorry, the original isn’t on YouTube):

Don Kirshner…..Paul Shaffer
Jake Blues…..John Belushi
Elwood Blues…..Dan Aykroyd

[ open on Don Kirschner ]

Don Kirschner: I’m Don Kirschner, and welcome to “Rock Concert”. In 1969, Marshall Checkers, of the legendary Checkers Records, called me on a new blues act that had been playing in a small, funky club on Chicago’s South Side. Today, with the help of Jerry Erdegan, and the staff of Pacific Records, their manager, Morey Daniels, and with the support of fellow artists Curtis Selgado and the Cray Band, they are no longer an authentic blues act, but have managed to become a viable commercial product. So now, let’s join “Joliet” Jake and his silent brother Elwood — The Blues Brothers.

[ pan down and dissolve to Jake and Elwood Blues, the Blues Brothers, performing on the stage below ]

That was the first the world saw of the Blues Brothers: two actors who parlayed ironic comedy into a successful movie, in which the layers of irony piled higher and higher. All those layers speak volumes about “branding” — the reality, not the buzzword. What they say (or can’t un-say) is that the Blues Brothers are a commercial product.

Coming off my flight to London the other day I was caught in the crunch to leave the plane, in that spot near the door where the two aisles squeeze into one for the jetway. There I found myself in the passing company of two passengers talking about “personal brands” and how “social media” is good for them. I wanted to say “brands are boring” to them, but decided to blog about it instead. Hence the post by that title at the last link.

Since then I’ve been pointed to various writers and posts that put nice paint jobs on the cattle-burning practice that “branding” was originally — and still, in spite of all marketing spin to the contrary, remains. This here cartoon for example, which got me boiling again.

So I decided to have another go at it, partly because I don’t want the topic to die (until “branding” is exposed for the shallow thing it too often is), and partly because I just read Brand Rehab, the Schupeter column in the April 10, 2010 issue of The Economist. Like too much of everything else, it’s about Tiger Woods. But, being the Economist, it’s about the money, which always focuses matters. For example,

Tiger Woods’s penchant for cocktail waitresses and porn actresses ended up costing an astonishing amount of money: two economists at the University of California, Davis, have calculated that his biggest corporate sponsors, such as Nike and Gatorade, saw as much as $12 billion wiped off the value of their shares in the wake of the scandal.

That’s twelve billion. With a B.

One company that took a huge hit, of course, was Accenture. Dig Guanabee’s Worst Tiger Woods Accenture Ads for a reminder of what all of us heavy travelers saw printed on back-lit plexiglass displays in airport concourses over the years leading up to revelations about Tiger’s personal life, after which they all disappeared. (Except, of course, on the Web.) One sample:

Accenture failed here by assuming that Tiger wasn’t human. Which is close enough to true, if you’re just looking at Tiger as a golfer. The man is not only the closest any golfer has ever come to walking robotics, but his whole golf persona has always been remarkably mechanical as well.

Turn a person into a brand, and what do you get? Something incomplete at best, and fake at worst. Borrow that human brand to represent your company, and you take some risks. Your branded celebrity might actually be a fine human being. Or they might be a philandering scumbag. Either way, the brand is a paint job. It’s not real except in the commercial dimension, and only in a narrow way even there.

The only advertiser that has stuck with Tiger since the bimbo bombs started going off is another landmark brand: Nike. The latest Nike/Tiger ad features the golfer’s sad face, staring at the camera, while the voice of his dead father speaks. “I want to find out what your thinking was,” Earl Woods says.”I want to find out what your feelings are. And did you learn anything.” Well, one thing the rest of us learned was that Tiger was with one of his mistresses on the night he got word that his father had died.

Nike, the brand, famously supports its sponsored athletes because the company is about athletes and athletics. Which is all fine. What matters is what the athletes do on the field, on the court, on the golf course. Sure. But what matters more is what these companies actually do.

Here in Reality, companies buy Accenture’s services. Individuals buy Nike’s shoes. None of what customers buy from either company gets an ounce of substantive worth from Tiger Woods, or from anything those companies do with their “branding” strategies, no matter how much those strategies serve to help sales and stock prices.

We live in an age when we can kick tires hard. Accenture’s and Nike’s tires are not Tiger Woods. And Tiger Woods, even if he’s long been a lying sack of shit, isn’t a tire either. He’s a human being, and that’s what makes him interesting. Not what his golf game says about companies that pay him.

In his comment below my Brands are boring post, Chris Carfi pointed to this post on BlogHer in which Yvonne, a blogger there, unloaded on people who insist she act like a blogging brand, rather than the human being she’s been all along:

Blogging as I know it has changed.

Woman with Mouth Stitched Shut

And I just can’t keep up. Because this blog isn’t a business. My blog is personal.

I just want to keep writing about my life. About my kids. About my struggles with health and weight and body image. I just want to write.

I feel like a complete misfit in blogging, which is so weird because I’ve been doing this since 2002 and what the hell?

Blogging is a business! Build your brand! YOUR BRAAANNNNNDDDD!

There’s no denying that I’ve been given some pretty amazing opportunities through blogging. (Interviewing the cast of New Adventures of Old Christine. Meeting Tony Hawk.) And that still amazes me. But that’s not WHY I do it. That will never be why I do it.

And suddenly, it feel like — if that’s not why I’m doing it, why even bother?

I used to be able to sit down and write a post about the most trivial things — like my trip to the doctor’s office yesterday, for example — hit publish, enjoy the comments and move on to the next post. Now I doubt every post. “This isn’t good enough.” “No one will care about that.” “People are writing about HEALTH CARE REFORM AND YOU’RE WRITING ABOUT PEEING WHILE YOU SNEEZE YOU ARE DOING IT WRONG.”

I also used to be able to write about important things, like depression or body image and feel safe. Feel like it mattered. Like by writing my story I was helping people and that people were helping me by reading, by sharing their stories. I know that is still true, but sometimes? I feel like the stories aren’t being heard because we’re all too busy about traffic and page views and twitter followers and OUR BRRRANNND.

And that’s fine! It’s wonderful that women are finding success because of their blogs — I mean it, it makes me so proud. But also? A little sad. Sad that those of us who are just here for the writing, for the stories, for the good content are feeling so out of place and irrelevant.

I don’t even know where I’m going with this anymore other than to say I’m struggling with blogging right now and I hope that by writing this out I will be able to make some sort of peace with it all and stop over thinking this shit and JUST START WRITING AGAIN BECAUSE I MOTHER FUCKING LOVE TO WRITE.

Amen, sister.

David Siegel, author of the excellent new book Pull, shares with me an abiding frustration with all major camera makers — especially the Big Two: Canon and Nikon: they’re silos. They require lenses that work only on their cameras and nobody else’s. In Vendor Lock-in FAIL David runs down the particulars. An excerpt:

If you have a Canon body, you’re probably going to buy Canon lenses. Why? Not because they are the best, but because they are the only lenses Canon bodies can autofocus. Canon keeps this interface between body and lens proprietary, to keep Canon owners buying more Canon lenses and prevent them from using third-party lenses. A company called Zeiss makes better lenses than Canon does, but Canon won’t license the autofocus codes toZeiss at any price, because Canon executives know that many of their customers would switch and buy Zeiss lenses and they would sell fewer Canon lenses. The same goes for Nikon. And it’s true – we would.

I didn’t know that Canon froze out Zeiss. Canon doesn’t freeze out Sigma and Tamron, both of which make compatible lenses for both Canon and Nikon (many of them, in fact).  Zeiss makes three lenses for Sony cameras but none for Canon and Nikon. I had assumed that Zeiss had some kind of exclusive deal with Sony.

In any case, photographers have long taken camera maker lock-in for granted. And there is history here. Backwards compatibility has always been a hallmark of Nikon with the F-mount, which dates back to 1959. Would Nikon photographers want the company to abandon its mount for lens compatibility with Canon and others? I kinda think not, but I don’t know. I’ve been a Canon guy, like David, since 2005. I shoot a lot, but I don’t have a single lens that a serious photographer would consider good. For example, I own not one L-series lens. (Those are Canon’s best.) All my lenses I bought cheap and/or used (or, in one case, was given to me).  I was a Nikon guy back in the 70s and 80s, but my gear (actually, my company’s gear, but I treated it like my own) all got stolen. Later I was a Pentax guy, but all that stuff got stolen too. Then I was a Minolta guy, and which I stayed until Minolta went out of business (basically getting absorbed into Sony, a company that could hardly be more proprietary and committed to incompatibility). I decided to dabble in digital in 2005, with a Nikon point-and-shoot (the CoolPix 5700, which had great color and an awful UI). I went with Canon for my first (and still only) SLR, an EOS 30D. (I also use a full-frame EOS 5D, but I won’t consider it mine until I’m done paying for it. Meanwhile none of my old lenses work right on it –they all have vignetting — another source of annoying incompatibility.)

Anyway, I do sympathize with David here:

While Nikon and Canon will both say they need to keep their proprietary interfaces to make sure the autofocus is world-class, they are both living in an old-world mentality. The future is open. Some day, you’ll be able to put a Canon lens right on a Nikon body and it will work fine. And you’ll be able to put a Zeiss lens on and it will work even better. But that day is far off. It will only come when the two companies finally realize the mistake they are making with their arms race now and start to talk openly about a better long-term solution.

Stephen Lewis (who is a serious photographer) and I have talked often about the same problem, [later... he says I got this (and much else) wrong, in this comment)] and also look toward the future with some degree of hope. As for faith, I dunno. As companies that are set in their ways go, it’s hard to beat the camera makers.

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What is this stuff we call power?

This question came to mind when I read about Digital Power and Its Discontents, a conference coming up on 21 April at Georgetown. In it (says that link) they will be “exploring the ways digital technologies disrupt the balance of power between and among states, their citizens and the private sector.” Rebecca MacKinnon, Micah Sifry, Brendan Greeley and other folks I know and like are listed as panelists and moderators.

The title and description raised a number of questions for me. Is power always a sum of something? Does disruption always subtract power from whatever it disrupts? What is “digital power” and how is it applied? What makes private and public “sectors”? Are they really that separate? Why does the possessive pronoun “their” apply to citizens?

The word balance calls to mind something like the image on the left. You have a sum of X in one place, and it’s balanced by a sum of Y in another. For many subjects involving power the metaphor applies. There is a given sum of gold in the world, for example. But does power always pile up in ways that a scale suggests? Does it pile at all?

Whatever digital power is, it has been growing over the last few decades, and continues to grow. It also serves everybody — regardless of the labels we give it. Some of us use that power better than others, but it’s still available in any case. (No, not evenly, but still available, if you want it and are motivated to use it.)

For that conference, and for the rest of us in the meantime, I invite considering this: The entity with the most power to gain is the individual (or, as they put it in wonky circles, citizens). I believe there is much to be discontented about, in both the public and the private sectors. I also believe that each of us is steadily acquiring more power, as individuals, to influence both government and business — and in ways that are constructive, even when they disrupt whatever the status quos are.  Giving individuals more power is the job ProjectVRM and its development communities have taken up. But it will happen anyway.

It’s tempting to focus on what Big Bad Government and Big Bad Companies are doing. They hog spotlights they deserve in any case. But digital technology makes many other places no less deserving of spotlights. Our ability to learn, to inform and to act, will only grow. If we’re busy being discontented with others who have more power at the moment, we’ll get less done. And we’ll miss out on a lot of the fun.

Four years and one day ago, we took a trip aboard a sailboat captained by our friend John Pfarr (who a few days later would later sail the same vessel to Hawaii, the South Seas and back — the dude is a serious sailor). Our modest destination was the string of oil platforms that rise above the coastal waters off Santa Barbara. These are now familiar landmarks, and are regarded with both loathing and affection, the latter especially by he sea (most obviously seal) life that abounds on the platforms’ pylons and girders, above and below the waterline.

As always, I took a lot of photos, one of which now also graces the poster for Oil + Water: The Case of Santa Barbara and Southern California, which will take place April 8 – 10, 2010 in the McCune Conference Room, 6020 HSSB, at UCSB. Specifically,

This conference will explore the ways in which oil and water have created and transformed the history and culture of Santa Barbara and Southern California. Topics will include the Santa Barbara oil spill; the impact of oil on Hollywood; agriculture and marine life; the Owens River Valley; the Salton Sea; cars and car culture; and environmental histories and their lessons.

Important stuff, and highly recommended.

I submit to your interest two speeches that challenge acceptance of status quos by which our collective frogs are slowly boiling.

First is Freedom in the Cloud, by , given at the Internet Society in New York on 5 February.

Second  is Making Sense of Privacy and Publicity, by . Given on 13 March at SXSW. One teaser quote:

A teaser quote from Eben:

…in effect, we lost the ability to use either legal regulation or anything about the physical architecture of the network to interfere with the process of falling away from innocence that was now inevitable in the stage I’m talking about, what we might call late Google stage 1.

It is here, of course, that Mr. Zuckerberg enters.

The human race has susceptibility to harm but Mr. Zuckerberg has attained an unenviable record: he has done more harm to the human race than anybody else his age.

Because he harnessed Friday night. That is, everybody needs to get laid and he turned it into a structure for degenerating the integrity of human personality and he has to a remarkable extent succeeded with a very poor deal. Namely, “I will give you free web hosting and some PHP doodads and you get spying for free all the time”. And it works.

A teaser quote from Danah:

It’s easy to think that “public” and “private” are binaries. We certainly build a lot of technology with this assumption. At best, we break out of this with access-control lists where we list specific people who some piece of content should be available to. And at best, we expand our notion of “private” to include everything that is not “public.” But this binary logic isn’t good enough for understanding what people mean when they talk about privacy. What people experience when they talk about privacy is more complicated than what can be instantiated in a byte.

To get at this, let’s talk about how people experience public and private in unmediated situations. Because it’s not so binary there either.

First, think about a conversation that you may have with a close friend. You may think about that conversation as private, but there is nothing stopping your friend from telling someone else what was said, except for your trust in your friend. You actually learned to trust your friend, presumably through experience.

Learning who to trust is actually quite hard. Anyone who has middle school-aged kids knows that there’s inevitably a point in time when someone says something that they shouldn’t have and tears are shed. It’s hard to learn to really know for sure that someone will keep their word. But we don’t choose not to tell people things simply because they could spill the beans. We do our best to assess the situation and act accordingly.

We don’t just hold people accountable for helping us maintain privacy; we also hold the architecture around us accountable. We look around a specific place and decide whether or not we trust the space to allow us to speak freely to the people there.

They’re talking about different things, but they overlap. They both have to do with a loss of control, and both set out agenda for those who care. Curious to know what ya’ll think.

We had a week of record rain here in Eastern Massachusetts. Lots of roads were closed as ponds and brooks overflowed their banks, and drainage systems backed up. At various places on Mass Ave north of Cambridge water was gushing up out of blown-off manhole covers. Traffic was backed up all over the place. Yesterday, the first after the rains stopped, many residents were pumping out basements through fat hoses that snaked out into streets. Much of this water only pooled somewhere else, since many drainage systems were filled too.

In some ways I’ve never stopped being the newspaper photographer I was forty years ago, in my first newspaper job (I didn’t have that many, total, but that was more fun than the rest of them). So I went out and looked for some actual floods worth shooting and found Magnolia Field in Arlington, near the Alewife T stop at the end of the Red Line. It’s a big soccer and lacrosse field, with with the Minuteman Bikeway at one end and a playground for kiddies at the other. It normally looks flat, but inundation by water proved otherwise. I could tell by the high debris mark that most of the field had been covered with water when the flood was at its maximum depth, but there was plenty left when I showed up and shot the photo above and the rest here.

Here’s the field on a sunny spring day, shot by Bing and revealed, too many clicks down, in its “birds eye view” under “aerial”. Here’s a link to the actual Bing view. And here’s Bing’s contribution to an iPhone app called MyWeather, which does a great job of showing a combination of precipitation and clouds, with looping animation:

I took that screen shot at the end of the storm on Monday night. You can see how it was our corner of a huge cyclonic weather system, rotating around an eye of sorts, out in the Atlantic off the Virginia coast. This winter we’ve had a series of these. As I wrote in an earlier post, it was one of these, spinning like a disk with a spindle in New York City, that brought rain to New England and snow pretty much everywhere else in February.

Now it’s Spring, almost literally. The sky was blue and clear as can be, winds calm, temperature hitting 66°. I know it won’t last, but it’s nice to get a break.

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After visiting the Titan Missle Museum in Arizona, Matt Blaze wrote, How did we keep from blowing ourselves up for all those years?

Good question.

Take a listen the next time you hear somebody say “Good question.” It means they don’t have the answer. Maybe it also means the best questions are unanswerable.

But maybe we also need to keep asking them anyway, for exactly that reason. This was a lesson I got a long time ago, and reported in 2005, in this post here:

About ten years ago I took a few days off to chill in silence at the New Camaldoli Monastery in Big Sur. One of the values the White Monks of the monastery share with Quakers in Sunday meeting is confinement of speech to that which “improves on the silence”. (Or, in the case of the monks, fails to insult the contemplative virtues of silence.) It was there that I had an amazing conversation with Father John Powell, who told me that any strictly literalist interpretation of Christ’s teachings “insulted the mystery” toward which those teachings pointed — and which it was the purpose of contemplative living to explore. “Christ spoke in paradox”, he said. Also metaphor, which itself is thick with paradox. Jesus knew, Father Powell said, that we understand one thing best in terms of another which (paradoxically) is literally different yet meaningfully similar.

For example, George Lakoff explains that we understand time in terms of money (we “save”, “waste” and “spend” it) and life in terms of travel (we “arrive”, “depart”, “fall off the wagon” or “get stuck in a rut”). For what it’s worth, George is Jewish. Like Jesus.

The greatest mystery of life, Father Powell explained, isn’t death. It’s life. “Life is exceptional”, he said. For all the fecundity of nature, it is surrounded by death. Far as we can tell, everything we see when we look to the heavens is dead as a gravestone. Yet it inspires the living. “Life”, he said, sounding like an old rabbi, “is the mystery”.

I was a kid in the fifties, when the U.S. and the Soviet Union were busy not talking to each other while planting thousands of nuclear-tipped ICBMs  in the ground, pointed at each other’s countries. They were also sending thousands of additional warheads to sea in nuclear submarines. Every warhead was ready obliterate whole cities in enemy territory. Our house was five miles from Manhattan. We had frequent air raid drills, and learned how to “duck and cover” in the likely event of sudden incineration. Like many other kids in those days, I wished to enjoy as much of life as I could before World War III, which would last only a few hours, after which some other species would need to take over.

I was no math whiz; but I was an authority on adults and their failings. I could look at the number of missles involved, guess at all the things that could go wrong, and make a pretty good bet that something, sooner or later, would. I wasn’t sure we would die, but I was sure the chances were close to even.

In his new book The Dead Hand, Washington Post reporter David E. Hoffman explains exactly how close we came:

At 12:15 A.M., Petrov was startled. Across the top of the room was a thin, silent panel. Most of the time no one even noticed it. But suddenly it lit up, in red letters: LAUNCH.

A siren wailed. On the big map with the North Pole, a light at one of the American missile bases was illuminated. Everyone was riveted to the map. The electronic panels showed a missile launch. The board said “high reliability.” This had never happened before. The operators at the consoles on the main oor jumped up, out of their chairs. They turned and looked up at Petrov, behind the glass. He was the commander on duty. He stood, too, so they could see him. He started to give orders. He wasn’t sure what was happening. He ordered them to sit down and start checking the system. He had to know whether this was real, or a glitch. The full check would take ten minutes, but if this was a real missile attack, they could not wait ten minutes to nd out. Was the satellite holding steady? Was the computer functioning properly?…

The phone was still in his hand, the duty ofcer still on the line, when Petrov was jolted again, two minutes later.

The panel ashed: another missile launched! Then a third, a fourth and a fth. Now, the system had gone into overdrive. The additional signals had triggered a new warning. The red letters on the panel began to ash MISSILE ATTACK, and an electronic blip was sent automatically to the higher levels of the military. Petrov was frightened. His legs felt paralyzed. He had to think fast…

Petrov made a decision. He knew the system had glitches in the past; there was no visual sighting of a missile through the telescope; the satellites were in the correct position. There was nothing from the radar stations to verify an incoming missile, although it was probably too early for the radars to see anything.

He told the duty ofcer again: this is a false alarm.

The message went up the chain.

How many other events were there like that? On both sides?

I think there lurks in human nature a death wish — for others, even more than for ourselves. We rationalize nothing better, or with more effect, than killing each other. Especially the other. Fill in the blank. The other tribe, the other country, the other culture, the other religion, whatever.  “I’ve seen the future,” Leonard Cohen sings. “It is murder.” (You can read the lyrics here, but I like the video version.)

Yet we also don’t. The answer to Matt’s question — How did we keep from blowing ourselves up for all those years? —is lieutenant colonel Stanislav Petrov, and others like him, unnamed. Petrov had the brains and the balls to say “No” to doing the crazy thing that only looked sane because a big institution was doing it.

We’re still crazy. You and I may not be, but we are.

War is a force that gives us meaning, Chris Hedges says. You can read his book by that title, (required reading from a highly decorated and deeply insightful former war correspondent). You can also watch the lecture he gave on the topic at UCSB in 2004. The mystery will be diminished by his answer, but not solved.

Still, every dose of sanity helps.

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noreaster

That’s what the radar shows right now. Outside the winds range from strong to scary. The rain is steady and horizontal. The storm rotates counterclockwise. If it had an eye, it would be on Boston.

New York, as you see, is getting snow. This illustrates this winter’s weird weather pattern. Mid-Atlantic states get buried in snow and ice while New England is South Carolina. We had a couple of snowstorms this winter, but none of the big ones the states south and west of here got. Mostly we’ve had rain. Lots of it. I’m sure most of the ski areas are watching their seasons wash away.

But somehow planes are landing and taking off at Logan. No delays, it says (and shows) here. Can’t be fun in those planes, though.

By the way, Intellicast.com rocks. Highly recommended for weather freaks. Not the best UI, but great images.

[Next morning...] Clear now in Boston, but an awful time to be flying into JFK or PHL:

aviation_jfk-phl

Of the latter it says here, “Philadelphia Intl (KPHL) is currently experiencing inbound flights delayed at their origin an average of 3 hours 23 minutes due to snow and ice. (all delays).” And this new update for JFK:

John F Kennedy Intl (KJFK) is currently experiencing:

  • all inbound flights being held at their origin until friday at 09:15a EST due to snow and ice
  • inbound flights delayed at their origin an average of 5 hours 43 minutes due to snow and ice

(all delays)

All that is from FlightAware, another great site that can use some UI improvements. (Such as linkability to map sections.) Highly recommended if you want to track, say, inbound flights of persons you need to pick up at the airport.

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Anybody who refuses to leave a mudslide evacuation area needs to watch this video:

It’s a live recording of the slide that killed ten people in LaConchita, California, on January 10, 2005. We know people who knew people who were killed in that slide. The story of the Wallet family is especially tragic. Jimmy Wallet was walking back from a corner store with some ice cream for his family when the mudslide in the video above destroyed his house before his eyes, burying his wife and three little daughters. Only he and his teenage daughter, who was out with friends, lived. Six others also died.

And this wasn’t  an especially big slide — or the first to strike that little community. Here’s one from five years earlier. That killed people too.

I’ve been listening to KNX, which has been reporting on the heavy weather in Southern California, and I’m amazed to hear that a large percentage (40%, I think the reporter said) of evacuees are waiting it out.

Here’s the deal, folks: mudslides are inevitable. If you live below a steep hill or mountain slope in a part of Southern California that’s getting heavy rain, and you’re under an evacuation order, get out. Right now (5:45pm Pacific), Acton. La Crescenta, La Cañada-Flintridge, Glendale, Tujunga Foothill and Sierra Madre all have a total of nearly 2000 homes under evacuation order. (So says the official speaking at a news conference on KNX right now.)

Yesterday I shared some of what John McPhee wrote in The Control of Nature about a mudslide (in Glendale — in the same area under evacuation orders now. Here is the whole passage, courtesy of  this page on Los Angeles provided by United States Geological Survey:

In Los Angeles versus the San Gabriel Mountains, it is not always clear which side is losing. For example, the Genofiles, Bob and Jackie, can claim to have lost and won. They live on an acre of ground so high that they look across their pool and past the trunks of big pines at an aerial view over Glendale and across Los Angeles to the Pacific bays. The setting, in cool dry air, is serene and Mediterranean. It has not been everlastingly serene.

On a February night some years ago, the Genofiles were awakened by a crash of thunder — lightning striking the mountain front. Ordinarily, in their quiet neighborhood, only the creek beside them was likely to make much sound, dropping steeply out of Shields Canyon on its way to the Los Angeles River. The creek, like every component of all the river systems across the city from mountains to ocean, had not been left to nature. Its banks were concrete. Its bed was concrete. When boulders were running there, they sounded like a rolling freight. On a night like this, the boulders should have been running. The creek should have been a torrent. its unnatural sound was unnaturally absent. There was, and had been, a lot of rain.

The Genofiles had two teen-age children, whose rooms were on the uphill side of the one-story house. The window in Scott’s room looked straight up Pine Cone Road, a cul-de-sac, which, with hundreds like it, defined the northern limit of the city, the confrontation of the urban and the wild. Los Angeles is overmatched on one side by the Pacific Ocean and on the other by very high mountains. With respect to these principal boundaries, Los Angeles is done sprawling. The San Gabriels, in their state of tectonic youth, are rising as rapidly as any range on Earth. Their loose inimical slopes flout the tolerance of the angle of repose. Rising straight up out of the megalopolis, they stand ten thousand feet above the nearby sea, and they are not kidding with this city. Shedding, spalling, self-destructing, they are disintegrating at a rate that is also among the fastest in the world. The phalanxed communities of Los Angeles have pushed themselves hard against these mountains, an aggression that requires a deep defense budget to contend with the results. Kimberlee Genofile called to her mother, who joined her in Scott’s room as they looked up the street. From its high turnaround, Pine Cone Road plunges downhill like a ski run, bending left and then right and then left and then right in steep christiania turns for half a mile above a three-hundred-foot straight-away that aims directly at the Genofiles’ house. Not far below the turnaround, Shields Creek passes under the street, and there a kink in its concrete profile had been plugged by a six-foot boulder. Hence the silence of the creek. The water was not spreading over the street. It descended in heavy sheets. As the young Genofiles and their mother glimpsed it in the all but total darkness, the scene was suddenly illuminated by a blue electrical flash. In the blue light they saw a massive blackness, moving. It was not a landslide, not a mudslide, not a rock avalanche; nor by any means was it the front of a conventional flood. In Jackie’s words, “It was just one big black thing coming at us, rolling, rolling with a lot of water in front of it, pushing the water, this big black thing. It was just one big black hill coming toward us.”

In geology, it would be known as a debris flow. Debris flows amass in stream valleys and more or less resemble fresh concrete. They consist of water mixed with a good deal of solid material, most of which is above sand size. Some of it is Chevrolet size. Boulders bigger than cars ride long distances in debris flows. Boulders grouped like fish eggs pour downhill in debris flows. The dark material coming toward the Genofiles was not only full of boulders; it was so full of automobiles it was like bread dough mixed with raisins. On its way down Pine Cone Road, it plucked up cars from driveways and the street. When it crashed into the Genofiles’ house, the shattering of safety glass made terrific explosive sounds. A door burst open. Mud and boulders poured into the hall. We’re going to go, Jackie thought. Oh, my God, what a hell of a way for the four of us to die together.

The parents’ bedroom was on the far side of the house. Bob Genofile was in there kicking through white satin draperies at the paneled glass, smashing it to provide an outlet for water, when the three others ran in to join him. The walls of the house neither moved nor shook. As a general contractor, Bob had built dams, department stores, hospitals, six schools, seven churches, and this house. It was made of concrete block with steel reinforcement, 16 inches on center. His wife had said it was stronger than any dam in California. His crew had called it “the fort.” In those days, 20 years before, the Genofiles’ acre was close by the edge of the mountain brush, but a developer had come along since then and knocked down thousands of trees and put Pine Cone Road up the slope. Now Bob Genofile was thinking, I hope the roof holds. I hope the roof is strong enough to hold. Debris was flowing over it. He told Scott to shut the bedroom door. No sooner was the door closed that it was battered down and fell into the room. Mud, rock, water poured in. It pushed everybody against the far wall. “Jump on the bed,” Bob said. The bed began to rise. Kneeling on it — on a gold velvet spread — they could soon press their palms against the ceiling. The bed also moved toward the glass wall. The two teen-agers got off, to try to control the motion, and were pinned between the bed’s brass railing and the wall. Boulders went up against the railing, pressed it into their legs, and held them fast. Bob dived into the muck to try to move the boulders, but he failed. The debris flow, entering through windows as well as doors, continued to rise. Escape was still possible for the parents but not for the children. The parents looked at each other and did not stir. Each reached for and held one of the children. Their mother felt suddenly resigned, sure that her son and daughter would die and she and her husband would quickly follow. The house became buried to the eaves. Boulders sat on the roof. Thirteen automobiles were packed around the building, including five in the pool. A din of rocks kept banging against them. The stuck horn of a buried car was blaring. The family in the darkness in their fixed tableau watched one another by the light of a directional signal, endlessly blinking. The house had filled up in six minutes, and the mud stopped rising near the children’s chins.”

Note that these flows don’t happen only when it’s still raining. Here’s one that happened along the Hayward Fault, in Fremont, that I remember watching from across the South Bay when we lived in Emerald Hills, California, in the late Nineties. It moved slowly and didn’t take out any houses; but it almost did, and was dramatic to watch. It wasn’t raining at the time. The mountainside was saturated with water from earlier rains, and chose its own time to give.

In terms of Geology, California is new. If you were to run a short video of the last few hundred thousand years in Southern California, you’d see a riot of mountains forming, sliding sideways and collapsing. If you were to do the same for the mountains of Arkansas or North Carolina, you’d see almost nothing happening.

Living anywhere is a game of russian roulette with nature: a bet that grand geologic or weather events will not occur within our brief lifespans. In communities like La Conchita, and others placed below dirt sure to move, there are many more bullets in the chambers.

But denial is a powerful force. When I first moved to Santa Barbara, and drove past La Conchita on Highway 1, I was astounded that anybody would chance to build there, because big landslides had obviously happened already, and more were sure to come. Since the mudslide of 2005, many people continue to live in La Conchita, and insist that the county “fix” the mountain above them — even though geologists have studied the region closely and said this:

The 1995 and 2005 landslides in the 200-m high sea cliff above the community of La Conchita, California, are known to be part of a reactivated Holocene prehistoric landslide. We propose that the prehistoric Holocene slide is part of a much larger, several hundred million cubic meter late Pleistocene slide complex composed of upper slumps and lower flows, informally termed as the Rincon Mountain megaslide.

On the positive side, rain on SoCal’s low elevations in winter means snow on the high peaks. If the air clears, Los Angeles will be flanked by white alps. I guarantee great skiing on Mt. Baldy when this thing is over. Provided there isn’t a debris flow blocking the road going up there.

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One of the things that drives me nuts about stories on the Web is absent links to first sources.

Two examples: this piece by Nate anderson in Ars Technica and this one by Greg Sandoval in BX.BusinessWeek Cnet.* Both report on briefs filed by the MPAA and the RIAA with the FCC. Both quote from the briefs, but neither links to those briefs. Why? Were the available only on paper? I dunno, but I suspect not. (Later… Eric Bangeman says in comments below that the Ars piece had links from the start. These are, as Brian Hayashi also notes below, at the end of the piece, under “Further reading”. I didn’t see them. My apologies for missing them, and for bringing Ars in on this rant. Eric also pointed out that Greg’s piece was published by Cnet. My error in missing that too, even though that’s a bit more excusable.*)

I’ve tried finding the originals, and can’t. The FCC has a pile of search tools, including an advanced one that allows searching for exact phrases. But when I search phrases quoted by those article’s authors, nothing comes up. And when I search Google and Bing for the same, I get nothing but those two articles and others quoting them.

Could be these filings were at the FCC’s OpenInternet.gov, which seems to have no search facility (that I can find, anyway). The agency’s IdeaScale might be the place. It does have  a search facility, but when I try to dig down there — for example by looking for the phrase “protected against theft and unauthorized”, I can’t find anything. Not the phrase, not the RIAA, not the MPAA.

I like Ars. I like BX. I like Cnet.I also like Nate‘s and Greg‘s writing. I’m just tired of having to re-dig what’s already been dug, such as I had to do — and failed — when I put together the last piece I put up. (Where, by the way, I quoted Nate at length.) This isn’t about them. It’s about everybody writing on the Web.

Consider this a gentle request to journalists of all kinds: Help the rest of us out here. Give us links to your sources. Makes life a lot easier for everybody.

Thanks.

[Later...] @connectme (Brian Hayashi) came through with the MPAA filing after I posted a request on Twitter. Also with the RIAA one. Brian also noted that links are now in the Ars piece. I now see them, down in “Further reading” at the bottom. Were there there from the start and I missed them? (Yes, Eric Bangeman says, in his comment below.) If so, my apologies. (I’d still rather see the links in the text than at the bottom.)

Thanks, Brian! Thanks, Eric.

* This is an error I’ll own (like all the others above), but it brings up another gripe about which I suspect little can be done: publishers republishing stuff in ways that makes original publishers unclear. Below is a windowshot of Greg’s piece that shows the problem. Cnet.com is way down near the right end of the URL: out of sight in this case. The BX banner appears to be an ad. But the favicon in the location bar also says BX. I suppose this is “branding” at work, but at a certain point, which we’ve passed here, it gets crazy.

bx_mistake

The Cinternet is Donnie Hao Dong’s name for the Chinese Internet. Donnie studies and teaches law in China and is also a fellow here at Harvard’s Berkman Center. As Donnie sees (and draws) it, the Cinternet is an increasingly restricted subset of the real thing:

map[19]

He calls this drawing a “map of encirclement.” That last noun has a special meaning he explains this way:

“The Wars of (anti-)Encirclement Compaign” were a series battles between China Communist Party and the KMT‘s Nanjing Gorvernment in 1930s. At the time the CCP established a government in south-central China (mostly in Jiang Xi Province). The KMT’s army tried five times to attack and encircle the territory of CCP’s regime. And The CCP’s Red Army was almost defeated in the Fifth Encirclement War in 1934. The Long March followed the war and rescued CCP and its army.

Encirclement is more than censorship. It’s a war strategy, and China has been at war with the Internet from the start.

But while China’s war is conscious, efforts by other countries to encircle the Net are not. To see what I mean by that, read Rebecca MacKinnon‘s Are China’s demands for Internet ‘self-discipline’ spreading to the West? Her short answer is yes. Her long answer is covered in these paragprahs:

To operate in China, Google’s local search engine, Google.cn, had to meet these “self-discipline” requirements. When users typed words or phrases for sensitive subjects into the box and clicked “search,” Google.cn was responsible for making sure that the results didn’t include forbidden content.

It’s much easier to force intermediary communications and Internet companies such as Google to police themselves and their users than the alternatives: sending cops after everybody who attempts a risque or politically sensitive search, getting parents and teachers to do their jobs, or chasing down the origin of every offending link. Or re-considering the logic and purpose of your entire system.

Intermediary liability enables the Chinese authorities to minimize the number of people they need to put in jail in order to stay in power and to maximize their control over what the Chinese people know and don’t know.

In its bombshell announcement on Jan. 12, Google cited massive cyber attacks against the Gmail accounts of human rights activists as the most urgent reason for re-evaluating its presence in China. However, the Chinese government’s demands for ever-increasing levels of censorship contributed to a toxic and unsustainable business environment.

Remember that phrase: intermediary liability. It’s a form of encirclement. Rebecca again:

Meanwhile in the Western democratic world, the idea of strengthening intermediary liability is becoming increasingly popular in government agencies and parliaments. From France to Italy to the United Kingdom, the idea of holding carriers and services liable for what their customers do is seen as the cheapest and easiest solution to the law enforcement and social problems that have gotten tougher in the digital age — from child porn to copyright protection to cyber-bullying and libel.

I’m not equating Western democracy with Chinese authoritarianism — that would be ludicrous. However, I am concerned about the direction we’re taking without considering the full global context of free expression and censorship.

The Obama administration is negotiating a trade agreement with 34 other countries — the text of which it refuses to make public, citing national security concerns — that according to leaked reports would include increased liability for content hosting companies and service providers. The goal is to combat the global piracy of movies and music.

I’m not saying that we shouldn’t fight crime or enforce the law. Of course we should, assuming that the laws reflect the consent of the governed. But let’s make sure that we don’t throw the baby of democracy and free speech out with the bathwater, as we do the necessary work of adjusting legal systems and economies to the Internet age.

Next, What Big Content wants from net neutrality (hint: protection), by Nate Anderson in Ars Technica. According to Nate, more than ten thousand comments were filed on the subject of net neutrality with the FCC, and among these were some from the RIAA and the MPAA. These, he said, “argued that the FCC should encourage ISPs to adopt ‘graduated response’ rules aimed at reducing online copyright infringement”, and that they “also reveal a content-centric view of the world in which Americans will not ‘obtain the true benefits that broadband can provide’ unless ‘copyrighted content [is] protected against theft and unauthorized online distribution’”. He continues,

What could graduated response possibly have to do with network neutrality? The movie and music businesses have seized on language in the FCC’s Notice of Proposed Rulemaking that refuses to extend “neutrality” to “unlawful content.” The gist of the MPAA and RIAA briefs is that network neutrality’s final rules must allow for—and in fact should encourage—ISPs to take an active anti-infringement role as part of “reasonable network management.”

Not that the word “infringement” is much in evidence here; both briefs prefer “theft.” The RIAA’s document calls copyright infringement “digital piracy—or better, digital theft,” and then notes that US Supreme Court Justice Breyer said in the Grokster case that online copyright infringement was “garden variety theft.”

To stop that theft, the MPAA and RIAA want to make sure that any new FCC rules allow ISPs to act on their behalf. Copyright owners can certainly act without voluntary ISP assistance, as the RIAA’s lengthy lawsuit campaign against file-swappers showed, but both groups seem to admit that this approach has now been hauled out behind the barn and shot.

According to the RIAA, “Without ISP participation, it is extremely difficult to develop an effective prevention approach.” MPAA says that it can’t tackle the problem alone and it needs “broadband Internet access service providers to cooperate in combating combat theft.”

“No industry can, or should be expected to, compete against free-by-theft distribution of its own products,” the brief adds.

“We thus urge the Commission to adopt rules that not only allow ISPs to address online theft, but actively encourage their efforts to do so,” says the RIAA.

And that’s how we get the American Cinternet. Don’t encircle it yourself. Get the feds to make ISPs into liable intermediaries forced to practice “self discipline” the Chinese way: a “graduated response” that encircles the Net, reducing it to something less: a spigot of filtered “content” that Hollywood approves. Television 2.0, coming up.

Maybe somebody can draw us the Content-o-net.

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I posted a lot today, but nothing matters more — or has been more on the front of my mind — than Haiti. What hell that such an already troubled country should be hit by an earthquake so bad, and so close to its most dense population centers.

So, as I try to get my head around the situation, here’s a list of links, in the order that I visit them:

I’ll add more as time goes on.

Also please read the comments below. The three (so far) from Andrew Leyden are excellent.

Amazon Purgatory

My problems with Amazon.com aren’t as bad as they were for Jeff Jarvis when he coined Dell Hell. But I’m not happy. And I’d like to help. Hence the headline above. Also this post.

I have always liked Amazon. I’m sure they’re still among the best at what they pioneered fifteen years ago. But they don’t do it as well as they used to, and I think it’s because they’re doing too much.

By that I don’t mean they’re selling too many things (which might be the case, but I doubt it). I mean that they’re selling too hard, and in too many ways. Their site is garbaged up with too much noise, too much irrelevancy, too much promotional BS, too much “personalization” that flunks the Turing test, every time. You know that’s machine intelligence you’re dealing with. Nothing human there.

Here’s a photo set on Flickr that chronicles my current problem with Amazon. I wouldn’t have said “current” yesterday because I thought the problems were over. But today some packages arrived from Amazon (following the order documented in that photo set), and they included two copies of one book and three copies of another, where I wanted only one of each. Turns out the order was correct. But how did I arrive at ordering multiple copies of books? And how did I miss the mistake when I reviewed the order before it went out?

I don’t know yet, and in some ways I don’t want to know.

What I do know is that dealing with Amazon used to be a model of ease. Now it’s a pain in the ass.

And that’s not good for either one of us.

Markets are Headlocks

Where Markets are Not Conversations is my latest post over at the ProjectVRM blog. It was inspired by the “experience” of taking a fun little personality test at SignalPatterns, followed by SP’s refusal to share the results unless I submitted to a personal data shakedown.

Bottom lines:

  1. I’d rather track myself than have somebody else track me, thank you very much.
  2. This kind of marketing is about as conversational as a prison PA system — and calling any of it “social” makes it not one syllable less so.

There’s a lot to talk about here. Or there. Meanwhile, I’m off to see Avatar a second time with my son, this time in IMAX 3D. Have a fun weekend, kids.

First, read Dave‘s The Mother of all Business Models. The money grafs:

Want to get a message to Dave while he’s on the BART riding under SF? $5. Want to get a message to him while he’s walking the tradeshow at CES? That costs more.

If you’re important enough you shouldn’t even pay to use the mobile device. They’re going to make so much money from your attention. If you’re really important, thinking Warren Buffet, Bill Gates, Mike Arrington, they should pay you — a LOT — to use their device. Wow.

That got me excited. That’s what they have to be thinking at Google. And why not Twitter. Trying to think of a title for this post, I came up with The Mother of All Business Models. This is as far as I can see. A new economy. Nobodies pay, but important people are paid to use your brand cell phone/mobile device. I’m sure that’s the future. Might be horrible but we’re already almost there.

This is great stuff: a whole new frame for the sell side.

Now let’s look at the buy side, and how to keep the sellers from being horrible moms. What do we want there? Or what should we want there, if we knew we had the power, independent of advertisers and their media? I mean native power here: power that each of us has — not by grace of some company or government agency, and not limited to a company’s “platform”, which is almost always the floor of a silo or the lawn of a walled garden (and worth less or nothing outside of it).

We already have some of that power, thanks to protocols, formats and code that (essentially) nobody owns, everybody can use and anybody can improve. One of the most widespread of those, thanks to Dave, is RSS — Really Simple Syndication. Look up RSS on Google. You get 3,210,000,000 results, as of today. Much of that huge number owes to RSS’s nature as essential builing material for the Web that anybody can use, easily.

RSS is easy to make yours, personally, as your tool. Thanks to RSS (atop the Web’s and the Net’s other supportive standards, formats and protocols) anybody can produce, edit, update and syndicate pretty much whatever they like. You don’t have to go to Google or Twitter or Facebook. That independence is key, and has been there from the start, as a founding premise.

Now, what else can we create, to help assert our sides of commercial interactions and relationships — which is the central concern of the VRM (Vendor Relationship Management) community? In the Markets Are Relationships chapter of the 10th Anniversary edition of The Cluetrain Manifesto, I wrote this about the purposes of VRM efforts:

  1. Provide tools for individuals to manage relationships with organizations. These tools are personal. That is, they belong to the individual in the sense that they are under the individual’s control. They can also be social, in the sense that they can connect with others and support group formation and action. But they need to be personal first.
  2. Make individuals the collection centers for their own data, so that transaction histories, health records, membership details, service contracts, and other forms of personal data are no longer scattered throughout a forest of silos.
  3. Give individuals the ability to share data selectively, without disclosing more personal information than the individual allows.
  4. Give individuals the ability to control how their data is used by others, and for how long. At the individual’s discretion, this may include agreements requiring others to delete the individual’s data when the relationship ends.
  5. Give individuals the ability to assert their own terms of service, reducing or eliminating the need for organization-written terms of service that nobody reads and everybody has to “accept” anyway.
  6. Give individuals means for expressing demand in the open market, outside any organizational silo, without disclosing any unnecessary personal information.
  7. Make individuals platforms for business by opening the market to many kinds of third party services that serve buyers as well as sellers.
  8. Base relationship-managing tools on open standards, open APIs (application program interfaces), and open code. This will support a rising tide of activity that will lift an infinite variety of business boats, plus other social goods.
  9. The Intention Economy.

All these will also give rise to:

The latter is the title of the following section of the chapter, where I  explain that advertising is a bubble, and “so is the rest of the ‘attention economy’ that includes promotion, public relations, direct marketing, and other ways of pushing messages through media.” I then explain,

The attention economy will crash for three reasons. First, it has always been detached from the larger economy where actual goods and services are sold to actual customers. Second, it has always been inefficient and wasteful, flaws that could be rationalized only by the absence of anything better. Third, a better system will come along in which demand drives supply at least as well as supply drives demand. In other words, when the “intention economy” outperforms the attention economy.

Some context:

The attention economy will not go away. There will still be a need for vendors to promote their offerings. But that promotion will have a new context: the ability of customers to communicate what they need and want—and to maintain or terminate relationships. Thus the R in CRM will cease to be a euphemism. This will happen when we have standard protocols for all three forms of market activity: transaction, conversation, and relationship.

Transaction we already have. Conversation we are only beginning to develop. (Email, text messaging, and other standard and open protocols help here, but they are still just early steps—even in in 2009, ten years after we said “markets are conversations” in The Cluetrain Manifesto.) Relationship is the wild frontier. Closed “social” environments like MySpace and Facebook are good places to experiment with some of what we’ll need, but as of today they’re still silos. Think of them as AOL 2.0.

Now, what do we need to create The Intention Economy? (That link goes to a piece by that name written almost four years ago.) What’s already there, like RSS and its relatives, that we can put to use? What new protocols, formats, tools and code do we need to create?

Improving selling is a good thing. Improving buying is a better thing. And improving how buyers and sellers relate is better than both. Those last two are what VRM is about. (And the last one is what CRM has always been about, though it hasn’t had any reciprocating system on the buy side, which is what VRM will provide.)

If you want to see some of what we’re up to, or to contribute to it, here’s the wiki. And here’s the list.

Meanwhile, I’m working on a book titled The Intention Economy: What Happens When Customers Get Real Power. If you’re interested in pointing me to helpful scholorship, research and stories for the book, feel free to weigh in with those too.

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I want to give some linklove to Mike Warot, and point to his latest post, Indeterminant Intermediaries Imminent. Mike has been a stalwart contributor to the VRM conversation, and a thoughtful dude. A teaser quote: The future of the live web is in doubt, for good reasons.

I would like to add some things that may bring us into overlapping or new territory.

First, I don’t think today’s tools, including blogging ones, are good enough. They’re still too complicated and hard to use. You’re still managing “content” in a “site,” rather than writing directly on the Web in a live and linky way. I think this difficulty is one reason why Twitter became so popular. It partially fills a gap left open by WordPress and Drupal.

Again, as I’ve said often before, it’s still early. We’re still looking for corporate sites and services (“the cloud, etc.) to do what we should be able to do for ourselves — and we can’t, as long as easy-to-use DIY tools are absent from our tool sheds and boxes.

Sure, there are plenty of things that should only be done at sites and by services. But why should everything happen there?

Amazon runs dry

So I ordered a bunch of gifts from Amazon for my sister to open on Christmas. Did it all last week so we’d have time for screw ups.

Turns out we needed it.

I won’t go into the details (including stuff that was my fault), but will instead jump ahead to a bug that needs to be fixed: When an order is canceled by Amazon, the history of the order is erased on the Amazon website. It’s like the order never happened. No information remains. The items bougtht, the gift wrap, the shipping details, the credit card used, the fact that the order was made in the first place… all gone. The cancellation details survive only in an email Amazon sends out — and in Amazon’s own memory. If you call them up and ask for help tracking problems down, they can find what they won’t let you see online. I just spent the better part of an hour on the phone with Amazon doing exactly that.

This is wrong. You should be able to look back and see past orders, whether they were completed or not. You should be able to see why orders were canceled (out of stock, credit card glitches, whatever).

While I’m a big fan of self-tracking, the tech for that isn’t here yet. In its absence it would be nice if pioneering (now landmark) companies like Amazon did a better job of remembering what happened, when, and why.

‘Smart’ Electric Utility Meters, Intended to Create Savings, Instead Prompt Revolt is a New York Times story that perhaps suggests a deeper truth: People don’t want their utilities to get smart on them. Except, occasionally, on request. Like, when a bill one month is strangely high.

These paragraphs encapsulate several problems at once:

At the urging of the state senator, Dean Florez, Democrat of Fresno and the chamber’s majority leader, and others, the California Public Utilities Commission is moving to bring in an outside auditor to determine whether the meters count usage properly.

In response to a wave of complaints from the Bakersfield area in the Central Valley, Pacific Gas & Electric has been placing full-page advertisements in newspapers in the area promising benefits from the new meters. It says customers will save money not only by paying rates based on hourly fluctuations in the wholesale market, but also eventually by displaying real-time rates.

To reduce their bills, customers could cut back at pricey peak times and shift some activities, like running a clothes dryer or a vacuum cleaner, to off-peak periods. Utilities will then have lower costs, the argument goes, because the grid will need fewer power plants as demand levels out.

Customers will become “structural winners,” said Andy Tang, senior director of the company’s Smart Energy Web program.

The first problem is that some customers (enough to cause a stink, and cause newspaper stories) think their new “smart” meters are cheating them. Let’s say the meters are fine. (And I’m betting they are.) What’s this say?

The second problem is that the meters complicate usage. Who (besides people paid to care) are interested in wholesale energy market price fluctuations? And how many customers are ready to modulate usage based on fluctuating real-time demand?

The third problem is cultural, normative, and to some degree explains the first two: We’re not used to caring about this kind of stuff. Much less about being “structural winners,” whatever those are.

What’s being called for here is not just new gear that helps users use less electricity, water and gas. And what’s proposed is not just the need for all of us to “go green” and care about wasting resources and cooking the planet. What’s proposed is re-conceiving what a utility is.

Utilities, at least to the end user, the final customer, the one paying the bills, are simple things. They are dumb. Their availabiliy is binary: it’s there or its not. When it is, you want to hold down costs, sure; but you expect it to be there full-time. There should be enough gas or oil to run a furnace, to boil an egg, to produce hot water. There should be enough electricity to light bulbs and keep appliances running. There should be enough water pressure for people to take showers and wash dishes. More than enough doesn’t get noticed. Less than enough is a problem. That or none requires a call to the utility company or the landlord.

“Smart” so far looks complicated. And most people don’t want complicated, especially from their utilities.

Now, what we’re talking about here is making all utilities digital. That is, computerized. Again, complicated. True, for a mostly good cause. But entirely good? I gotta wonder. When I see big companies like GE and IBM talking about making our power “smart,” I think they’re talking about making it smart their way. Which is not like other companies’ ways. And selling “solutions” to utility companies that are different than the next company’s “solutions,” and lock the customers into proprietary systems that can cause more annoyance than convenience down the road.

I haven’t studied any of this, so I don’t know. I’m just saying what I suspect. And I invite correction on the matter. If there are standard ways to smarten power, so that customers can swap out one company’s gear for another’s, that’s fine. But again, I dunno.

Meanwhile, let’s table that and look at the Internet. This is a place where we have a degree of intelligence in a utility. Customers in many places have choices about variables such as bandwidth, and “business” versus “home” levels of support.

But I think what we want out of the Internet is what we already have with water, gas and electricity: it’s just there. Nothing more complicated than that.

I hope that’s where we end up. But my fear is that old-fashioned utilities will get smart the way the phone and cable companies have made the Internet smart. And that would be dumb.

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Empowering the Internet One American at a Time is an excellent post by Erik Cecil, a battle-hardened telecom lawyer whose vision of the Big Picture and around all curves continues to delight me. The post first appeared on a mail list, and is addressed primarily to fellow Internet and telecom obsessives (myself included). Here are its opening paragraphs:

From this lawyer’s perspective, regulation mostly puts the legal power in the hands of carriers and regulators. The Internet puts technology in the hands of everyday people. There’s a mismatch. I’ve offered here and in other places simple ways to fix that near term, but as you may see from discussions in policy, legal, technical, and economic circles, we get into all sorts of interesting chats about history and this and that, but few actually take on the political realities and industry issues head-on. Connectivity sucks in every state because we subsidize to the tune of billions of dollars per year ancient technologies, force new ones into those shoehorns, and drive costs through the roof. Industry, particularly competitive industry is hemmed in on one side by what by any monetary measure is monopoly and on the other by regulators. Since industry is terrified of getting under the skin of the regulators (with good reason in many respects – they can be vindictive at times; happy to take anyone through any dozen briefs, recommended decisions and commission decisions), there’s a lot of dancing around the issue, but few, IMHO, really run it to ground.

Very simply: federalize regulation BUT put the rights in the hands of individuals rather than the always hyper-political state PUCs, which, as you note and as has been discussed on this list and other lists for years, tend to be self-serving in how they cut up their data. Unless and until we flatten regulation, it will continue to flatten us. The little guys cannot afford the legal and political horsepower it takes to compete. Trust me; I’ve run some of the biggest ones around (at least from the competitive side) and I still deal with this on a daily basis.

More fodder for this morning’s session at Supernova.

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Yesterday the FCC released a public notice seeking comment on the “transition from circuit switched network to all-IP network.” (Here’s the .pdf. Here’s the .txt version.) Translation: from the phone system to the Internet.

This is huge. Really. Freaking. Huge.

Or maybe not. Could be it’s all just posturing or worse. But I don’t think so. Or I hope not.

Either way, it matters. For better and worse, the Internet reposes in legal as well as technical infrastructures.

The money text:

The intent of this Public Notice is to set the stage for the Commission to consider whether to issue a Notice of Inquiry (NOI) relating to the appropriate policy framework to facilitate and respond to the market-led transition in technology and services, from the circuit switched PSTN system to an IP-based communications world.

In the spirit of understanding the scope and breadth of the policy issues associated with this transition, we seek public comment to identify the relevant policy questions that an NOI on this topic should raise in order to assist the Commission in considering how best to monitor and plan for this transition.

In identifying the appropriate areas of inquiry, we seek to understand which policies and regulatory structures may facilitate, and which may hinder, the efficient migration to an all IP world. In addition, we seek to identify and understand what aspects of traditional policy frameworks are important to consider, address, and possibly modify in an effort to protect the public interest in an all-IP world.

The italics are mine.

There is a high degree of presumption here. I mean, are we really migrating to an all-IP world? All? Most of us still watch plenty of television. And, in the immortal words of Wierd Al Yankovic, we all have cell phones. Neither TV nor cellular telephony are even close to an “all-IP world.” IP might be involved, but … there is some distance to cover here. And not much motivation by phone companies to make the move.

Still, we can see it happening. Your smartphone today is a data device that happens to run a lot of applications, which include both telephony and television. Yet the bill you get for using your phone (no matter how smart it is) comes from a phone company. The underlying infrastucture, including 3G, is largely a phone system. It handles data, and it’s mostly digital, but it is not fundamentally a data system. It’s a phone system built for billing by the minute. Or even the second.

Can we change phone systems into all-IP data systems? I would hope so.

But before I go any deeper, I want to plug my panel tomorrow morning (8:30am Pacific) at Supernova (#sn09). The title is Telecom as Software. Any questions you want me to ask, or topics you want me to cover, put them below.

“I make my living off the Evening News
Just give me something: something I can use
People love it when you lose
They love dirty laundry.

Don Henley, “Dirty Laundry”

Look up “Wikipedia loses” (with the quotes) and you get 20,800 results. Look up “Wikipedia has lost” and you get 56,900. (Or at least that’s what I got this morning.) Most of those results tell a story, which is what news reports do. “What’s the story?” may be the most common question asked of reporters by their managing editors. As humans, we are interested in stories — even if they’re contrived, which is what we have with all “reality” television shows.

Lately Wikipedia itself is the subject of a story about losing editors. The coverage snowball apparently started rolling with Volunteers Log Off as Wikipedia Ages, by Julia Angwin and Geoffrey A. Fowler in The Wall Street Journal. It begins,

Wikipedia.org is the fifth-most-popular Web site in the world, with roughly 325 million monthly visitors. But unprecedented numbers of the millions of online volunteers who write, edit and police it are quitting.

That could have significant implications for the brand of democratization that Wikipedia helped to unleash over the Internet — the empowerment of the amateur.

Volunteers have been departing the project that bills itself as “the free encyclopedia that anyone can edit” faster than new ones have been joining, and the net losses have accelerated over the past year. In the first three months of 2009, the English-language Wikipedia …

That’s all you get without paying. Still, it’s enough.

Three elements make stories interesting: 1) a protagonist we know, or is at least interesting; 2) a struggle of some kind; and 3) movement (or possible movement) toward a resolution. Struggle is at the heart of a story. There has to be a problem (what to do with Afghanistan), a conflict (a game between good teams, going to the final seconds), a mystery (wtf was Tiger Woods’ accident all about?), a wealth of complications (Brad and Angelina), a crazy success (the iPhone), failings of the mighty (Nixon and Watergate). The Journal‘s Wikipedia story is of the Mighty Falling variety.

The Journal’s source is Wikipedia: A Quantitative Analysis, a doctoral thesis by José Phillipe Ortega of Universidad Rey San Carlos in Madrid. (The graphic at the top of this post is one among many from the study.) In Wikipedia’s Volunteer Story, Erik Moeller and Erik Zachte of the Wikimedia Foundation write,

First, it’s important to note that Dr. Ortega’s study of editing patterns defines as an editor anyone who has made a single edit, however experimental. This results in a total count of three million editors across all languages.  In our own analytics, we choose to define editors as people who have made at least 5 edits. By our narrower definition, just under a million people can be counted as editors across all languages combined.  Both numbers include both active and inactive editors.  It’s not yet clear how the patterns observed in Dr. Ortega’s analysis could change if focused only on editors who have moved past initial experimentation.

Even more importantly, the findings reported by the Wall Street Journal are not a measure of the number of people participating in a given month. Rather, they come from the part of Dr. Ortega’s research that attempts to measure when individual Wikipedia volunteers start editing, and when they stop. Because it’s impossible to make a determination that a person has left and will never edit again, there are methodological challenges with determining the long term trend of joining and leaving: Dr. Ortega qualifies as the editor’s “log-off date” the last time they contributed. This is a snapshot in time and doesn’t predict whether the same person will make an edit in the future, nor does it reflect the actual number of active editors in that month.

Dr. Ortega supplements this research with data about the actual participation (number of changes, number of editors) in the different language editions of our projects. His findings regarding actual participation are generally consistent with our own, as well as those of other researchers such as Xerox PARC’s Augmented Social Cognition research group.

What do those numbers show?  Studying the number of actual participants in a given month shows that Wikipedia participation as a whole has declined slightly from its peak 2.5 years ago, and has remained stable since then. (See WikiStats data for all Wikipedia languages combined.) On the English Wikipedia, the peak number of active editors (5 edits per month) was 54,510 in March 2007. After a more significant decline by about 25%, it has been stable over the last year at a level of approximately 40,000. (See WikiStats data for the English Wikipedia.) Many other Wikipedia language editions saw a rise in the number of editors in the same time period. As a result the overall number of editors on all projects combined has been stable at a high level over recent years. We’re continuing to work with Dr. Ortega to specifically better understand the long-term trend in editor retention, and whether this trend may result in a decrease of the number of editors in the future.

They add details that amount to not much of a story, if you consider all the factors involved, including the maturity of Wikipedia itself.

As it happens I’m an editor of Wikipedia, at least by the organization’s own definitions. I’ve made fourteen contributions, starting with one in April 2006, and ending, for the moment, with one I made this morning. Most involve a subject I know something about: radio. In particular, radio stations, and rules around broadcast engineering. The one this morning involved edits to the WQXR-FM entry. The edits took a lot longer than I intended — about an hour, total — and were less extensive than I would have made, had I given the job more time and had I been more adept at editing references and citations. (It’s pretty freaking complicated.) The preview method of copy editing is also time consuming as well as endlessly iterative. It was sobering to see how many times I needed to go back and forth between edits and previews before I felt comfortable that I had contributed accurate and well-written copy.

In fact, as I look back over my fourteen editing efforts, I can see that most of them were to some degree experimental. I wanted to see if I had what it took to be a dedicated Wikipedia editor, because I regard that as a High Calling. The answer so far is a qualified no. I’ll continue to help where I can. But on the whole my time is better spent doing other things, some of which also have leverage with Wikipedia, but not of the sort that Dr. Ortega measured in his study.

For example, photography.

As of today you can find 113 photos on Wikimedia Commons that I shot. Most of these have also found use in Wikipedia. (Click “Check Usage” at the top of any shot to see how it’s been used, and where.) I didn’t put any of these shots in Wikimedia Commons, nor have I put any of them in Wikipedia. Other people did all of that. To the limited degree I can bother to tell, I don’t know anybody who has done any of that work. All I do is upload shots to my Flickr site, caption and tag them as completely as time allows, and let nature take its course. I have confidence that at least some of the shots I take will be useful. And the labor involved on my part is low.

I also spent about half an hour looking through Dr. Ortega’s study. My take-away is that Wikipedia has reached a kind of maturity, and that the fall-off in participation is no big deal. This is not to say that Wikipedia doesn’t have problems. It has plenty. But I see most of those as features rather than as bugs, even if they sometimes manifest, at least superficially, as the latter. That’s not much of a story, but it’s a hell of an accomplishment.

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I just posted Rupert Murdoch vs. The Web, over at Linux Journal. In it I suggest that the Murdoch story (played mostly as Bing vs Google) is a red herring, and that the real challenge is to free the Web and ourselves from dependencies from giant companies I liken to volcanoes:

We’re Pompeians, Krakatoans, Montserratans, building cities and tilling farms on the slopes of active volcanoes. Always suckers for stories, we’d rather take sides in wars between competing volcanoes than build civilization on more flat and solid ground where there’s room enough for everybody.

Google and Bing are both volcanoes. Both grace the Web’s landscape with lots of fresh and fertile ground. They are good to have in many ways. But they are not the Earth below. They are not what gives us gravity.

I think one problem here is a disconnect between belief systems about markets, and the stories that arise from them.

One system believes a free market is Your Choice of Captor. In this camp I put both the make-it/take-it mentality (where “winners” are rewarded and “losers” punished) of the Wall Street Journal (which a few months ago looked upon the regulated duopolies for Internet access as the “free market” at work) and those who see business (or corporations, or capitalism, or all three) as a problem and look to government — another monopoly — for remedy from these evils in the marketplace. In other words, I lump both the left and the right in here, along with the conflicts between them.

The other system sees markets as settings for human activity: the locations, both real and virtual, where people and their organizations meet to do business, make culture, and build civilization. Here I put nearly everybody who contributed the structural agreements that made the Internet possible, and who truly understand what it is and how it works, even if they can’t all agree on what metaphors to use for it. I also include all who have contributed, and continue to contribute, to the free and open code bases with which we are building out our networked world. While political beliefs among members of this system may sort somewhere along the right-vs.-left axis, what they do to build the world is orthogonal to that axis. That’s one big reason why that work escapes notice.

The distinction I see here aligns well with Virginia Postrel‘s contrast between “stasists” and “dynamists”. The difference is that much of what gets done to make the networked world (and to support its dynamism) isn’t “dynamic” in the active and dramatic sense of the word — except in its second-order effects. For example, SMTP and IMAP are not dynamic. (Being mannerly technical agreements, protocols don’t do that.) But on those protocols (and related ones) email happened, and the world hasn’t been the same since.

With that distinction in mind, I suggest that too much oxygen suckage is wasted on “wars” between the stasists (some of whom are also into the superficially dynamistic attention-suck of vendor sports — here’s an oldie but goodie that still makes my point), and not enough on constructive work done by geeks and entrepreneurs who quietly build the original and useful stuff that serves as solid infrastructure on which countless public goods (including wealth creation beyond measure) can be generated.

We have the same problem in most net neutrality arguments. The right hates it, the left loves it. One looks to protect the “free market” of phone and cable companies (currently a Your-Choice-of-Captor system) while the other looks to government (meet your new captor) for relief. When in fact the whole thing has happened all along within what Bob Frankston calls The Regultorium.

The primary dynamism of the Internet — what gave us the Net in the first place, and what holds the most promise in the long run — doesn’t just come from those parties, and can’t be found in the arguments they’re having. It comes from low-box-office geekery that supports enormous new business opportunities (along with many public benefits, with or without business).

It’ll take time to see this, I guess. Just hope we don’t drown in lava in the meantime.

Bonus red herring: A lot of news really isn’t.

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@robpatrob (Robert Paterson) asks (responding to this tweet and this post) “Why would GBH line up against BUR? Why have a war between 2 Pub stations in same city?” (In this tweet and this one, Dan Kennedy asks pretty much the same thing.)

The short answer is, Because it wouldn’t be a war. Boston is the world’s largest college town. There are already a pile of home-grown radio-ready program-filling goods here, if one bothers to dig and develop. The standard NPR line-up could also use a challenge from other producers. WGBH is already doing that in the mornings by putting The Takeaway up against Morning Edition. That succeeds for me because now I have more choices. I can jump back and forth between those two (which I do, and Howard Stern as well).

The longer answer is that it gives GBH a start on the inevitable replacement of signal-based radio by multiple streams and podcast line-ups. WGBH has an exemplary record as a producer of televsion programming, but it’s not setting the pace in other media, including radio. The story is apparent in the first four paragraphs of its About page (which is sure to change):

WGBH is PBS’s single largest producer of content for television (prime-time and children’s programs) and the Web. Some of your favorite series and websites — Nova, Masterpiece, Frontline, Antiques Roadshow, Curious George, Arthur, and The Victory Garden, to name a few — are produced here in our Boston studios.

WGBH also is a major supplier of programs heard nationally on public radio, including The World. And we’re a pioneer in educational multimedia and in media access technologies for people with hearing or vision loss.

Our community ties run deep. We’re a local public broadcaster serving southern New England, with 11 public television services and three public radio services — and productions (from Greater Boston to Jazz with Eric in the Evening) that reflect the issues and cultural riches of our region. We’re a member station of PBS and an affiliate of both NPR and PRI.

In today’s fast-changing media landscape, we’re making sure you can find our content when and where you choose — on TV, radio, the Web, podcasts, vodcasts, streaming audio and video, iPhone applications, groundbreaking teaching tools, and more. Our reach and impact keep growing.

Note the order: TV first, radio second, the rest of it third. But where WGBH needs to lead in the future is with #3: that last paragraph. Look at WGBH’s annual report. It’s very TV-heavy. Compare its radio productions to those of Chicago Public Radio or WNYC. Very strong in classical music (now moving over to WCRB, at least on the air), and okay-but-not-great in other stuff.

Public TV has already become a ghetto of geezers and kids, while the audience between those extrmes is diffusing across cable TV and other media. An increasingly negligible sum of people watch over-the-air (OTA) TV. Here WGBH lost out too. It’s old signal on Channel 2 was huge, reaching more households than any other in New England. Now it’s just another UHF digital signal — like its own WGBX/44, with no special advantages. Public radio is in better shape, for now, because its band isn’t the ever-growing accordion file that cable TV has become; and because most of it still lives in a regulated protectorate at the bottom fifth of the FM band. It also helps public radio that the rest of both the FM and the AM bands suck so royally. (Only sports and political talk are holding their own. Music programming is losing to file sharing and iPods. All-news stations are yielding to iPhone programs that offer better news, weather and traffic reporting. In Boston WBZ is still a landmark news station, but it has to worry a bit with WGBH going in the same direction.)

So the timing is right. WGBH needs to start sinking new wells into the aquifer of smart, talented and original people and organizations here in the Boston area — and taking the lead in producing great new programming with what they find. I’ll put in another plug for Chris Lydon‘s Open Source, which is currently available only in podcast/Web form. And there is much more, including Cambridge-based PRX‘s enormous portfolio of goods.  (Disclosure: my work with the Berkman Center is partially funded through PRX — and those folks, like Chris, are good friends.)

In the long run what will matter are sources, listeners, and the finite amount of time the latter can devote to the former. Not old-fashioned signals.

P.S. to Dan Kennedy’s tweeted question, “Is there another city in the country where two big-time public radio stations go head-to-head on news? Can’t think of one.” Here are a few (though I’d broaden the answer beyond “news,” since WBUR isn’t just that):

All with qualifications, of course. In some cases you can add in Pacifica (which, even though my hero Larry Josephson once called it a “foghorn for political correctness,” qualifies as competition). Still, my point is that there is room for more than one mostly-talk (or news) public radio station in most well-populated regions. Even in Boston, where WBUR has been king of the hill for many years. Hey, other things being equal (and they never are), the biggest signal still tends to win. And in Boston, WGBH has a bigger signal than WBUR: almost 100,000 watts vs. 12,000 watts. WBUR radiates from a higher elevaiton, but its signal is directional. On AM that means it’s stronger than the listed power in some directions and weaker in others; but on FM it means no more than the listed power in some directions and weaker in others. See the FCC’s relative field polar plot to see how WBUR’s signal is dented in every direction other than a stretch from just west of North to Southeast. In other words, toward all but about a third of its coverage area. To sum up, WGBH has a much punchier signal. I’m sure the GBH people also have this in mind when they think about how they’ll compete with BUR.

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[Note: Jump to the bottom first, to see how this went... and may keep going.]

So I called SuperShuttle to book a ride to the airport in Denver. The first thing the robot voice said was that I could also book this on the Web. So I thought, cool, I’ll do that. It’ll probably go faster, and I can copy the confirmation information directly onto my calendar.

No luck there. I had to register, and the registration never went through. I’d fill out the form, click to make it go, and my browser window would say, “https://www.supershuttle.com/Membership.aspx?content=AccountSettings”, completed 29 of 31 items… and then raise the __ of __ items gradually over time until it said no more and I wasn’t registered. It just sat there with a completed form that had no use. It also annoyed me that I had to opt out of their promotional email newsletter.

So I called their 800 number again. The following isn’t far from verbatim. I’ve done my best to preserve the surreality of it.

Hello SuperShuttle.
I’d like a ride to the airport.
What would you like?
I’d like a ride to the airport here in Denver. I’m in the Hyatt Regency downtown.
Which airport are you flying from?
Denver International. DEN.
When does your plane depart?
Eight twelve AM. It’s a United flight.
Where will you be coming from?
The Hyatt Regency.
What is the address?
650 15th Street in Denver.
Which airline will you be flying?
United.
What is your hotel’s address?
650 15th Street. In Denver. Colorado.
When is your flight time?
Eight twelve AM.
What is your airline?
United.
Your pick-up time is 5:30am.
Can you make it 5:00am? I like to be early.
5:00am. Will you be paying by credit card?
Yes.
What kind of card?
Visa.
What is your card number?

I gave her my number. Slowly. She got it wrong. I corrected it. She asked for my expiration date. She said the card was expired. I said no, the expiration date was in 2011. She finally gave up on the card, and went back to completing the rest of the surreal dialogue.

What is your name?
David Searls. S E A R L S.
S E R L E S?
No, S E A R L S. Like PEARLS, only with an S instead of a P.
S E A R L E S?
No, just S E A R L S.
S E A R L … S?
Yes.
Okay. Here is your confirmation number…
Thanks.
Your pick-up time is 5:30.
I thought we said 5:00am.
Your pick-up time is 5:30.
Can we make it earlier?
Your pick up time is 5:15am.
Five-fifteen.
Five-fifteen.
Okay, thank you.
I am sorry, sir, but our equipment isn’t working well. That’s why I’m having trouble.
Sorry to hear that. Thanks for your help.
Thank you. Good bye.
Bye.

There’s gotta be a better way.

[Later...] And there is. I just got a call from SuperShuttle’s Senior VP of Global Marketing, looking to debug what went wrong here. It was a helpful conversation for both of us. Naturally, I suggested he take a look at what we’re doing with ProjectVRM. Once it’s ready for prime time, what VRM developers are doing can help improve what’s happening on the CRM side of markets such as SuperShuttle’s.

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The dark and gathering sameness of the world. An excerpt:

  The consequence of this is a “plague of sameness” and the loss of a distinct species every ten minutes. Some types of fruits and vegetables have lost 90% of their variants. An entire language disappears every two weeks. “We are not gaining knowledge with every human generation”, Glavin says, “we are losing it”. “All these extinctions are related…and the language of environmentalism is wholly inadequate to the task of describing what is happening…It doesn’t have the words for it”. Wherever he travels, he says, he finds the overwhelming majority of people are troubled by this loss of diversity, but at a loss to know what to do about it.

Nobody knows anything. Excerpts:

  Because of our horrific overpopulation and exhaustion of our planet and its resources, we have entered into a period of chronic, massive, global stress, and it’s made us all crazy, like rats in a lab fighting over the last few scraps of food. We’ve stopped listening to ourselves and started looking for saviours — ‘leaders’ and ‘experts’ to show us and tell us what to do.

  The so-called ‘leaders’ and ‘experts’ I’ve met are mostly very intelligent people, but they haven’t a clue. They’re buoyed by their own press and by sycophants fighting their way up from the bottom or desperate to believe that someone is in charge, in control, and knows what needs to be done. These ‘leaders’ hang out with other people just like themselves, and their groupthink persuades them that they’re right, they’re important, that what they say and do and decide really matters...

  We have destroyed this planet for future generations and for all-life-on-Earth, and the worst culprits are still doing it, while we sit around stupidly watching them, wondering what to do, waiting for someone, anyone, to save us from us.

  We need to stop listening to these know-nothing, cowardly ‘leaders’. We need to stop paying them. We need to stop working for them. We need to stop investing in them. We need to stop trusting them, and stop believing the nonsense they are telling us. We need to stop voting for them, and paying taxes to finance their backroom deals. We need to stop buying overpriced crap from their fat, mismanaged organizations. We need to send some of them to jail for criminal fraud and the rest out to pasture, and take back our society, our economy, our Earth from these thieves, these self-deluded con men. No more leaders.

Just something to cheer you up on a Sunday.

The older I get, the earlier it seems.

So many gone things once looked like final stages: AM radio, nuclear bombs, FM, stereo, FM stereo, TV, color TV, quadrophonic sound, answer machines, PCs, online services, bulletin boards, home PBXes, newsgroups, instant messaging, cell phones, HD, browsing, pirate radio, free wi-fi, friending, tweeting.

Yeah, some of those aren’t gone yet, but don’t count on their staying around. Not in their current forms.

Three conditions have been profoundly increased by technology during my brief (62.2 year) lifetime: connectivity, autonomy and abundance. Those have been provided respectively by the Net, personal computing, and data processing and storage. I can now connect with anybody or anything pretty much anywhere I go, as an autonomous actor rather than a captive dependent on some company’s silo or walled garden. I can also access, accumulate and put to use many kinds of information of relevance to myself and my world.

Some creepy dependencies are still involved, such as the ones I have with ISPs and phone companies. But I believe even those will become substitutable services in the long run, much as the best “cloud” services are also becoming substitutable utilities.

I haven’t said that all this is a Good Thing. In fact I’m not sure it is. Meaning I’m not sure it has been good for us, or our world, that we have drifted so far from the hunting and gathering animals we were when we diasporized out of Africa during the last Ice Age. Perhaps we have adapted well without evolving at all. Think about it.

We are, if nothing else (and yes, we are much else) a pestilence on the planet. Few creatures other than rats and microbes are more widespread, or have done more to eat and alter the Earth’s contents and its living dependents. Sure, I’m enjoying it too. But at some point the party ends. When it does, what do we go home to?

Anyway, this all comes to mind while reading Nick Carr‘s The eternal conference call. His bottom lines are killer:

  The flaw of synchronous communication has been repackaged as the boon of realtime communication. Asynchrony, once our friend, is now our enemy. The transaction costs of interpersonal communication have fallen below zero: It costs more to leave the stream than to stay in it. The approaching Wave promises us the best of both worlds: the realtime immediacy of the phone call with the easy broadcasting capacity of email. Which is also, as we’ll no doubt come to discover, the worst of both worlds. Welcome to the conference call that never ends. Welcome to Wave hell.

It’s the latest among Nick’s Realtime Chronicles. As always, strong stuff.

First, Larry Lessig gives some of the best sermons in academia. Or anywhere. He is so freaking good. That Larry’s a master presentationist is secondary to his excellence in the art of homiletics, in the sense that Ray Charles’ piano mastery was secondary to his transcendent skills as a singer, a composer, a performer.

Instituional corruption is the topic of today’s Lessig talk, at Harvard’s Kennedy School. Taking notes live.

Early point. The country’s founders value independence as, among other things, the absence of depencence. Or dependence on the wrong influences. Some great quotes, which I just missed.

Now he’s unpacking influence. Giving examples.

Lobbying now a $9 billion industry. One lobbyist earned more than $100 million in that industry (missed the name).

Hall & Deardorff (in American Political Science Review): Lobbying as subsidy.

Mazolli: lobbyists just get “access,” which is not influence. Easy cases allow us to charitably let that slide.

Example after example. Nutrition. Global Warming. Copyright. Health Care. Taking money is standard now. John Stennis, long dead and hardly a paragon of probity, quoted as opposing it. Lead in gasoline.

Side thought: to what degree are Harvard (or any major university) and its schools and centers, industries? Or influential within industries? Or influential within government? How many Harvard veterans now work in the Obama administration? (The same might have been asked about Yale veterans for some earlier administrations. Or for Berkeley in the California state government.) This isn’t taking money, or taking people; but rather an aspect of echo-chamberism. Perhaps. Not sure. I’m expecting Larry to visit this later. Hope he will, anyway.

Larry: The real decline of journalsim began happening long before the Internet came along. It began in the ’70s and ’80s when papers and broadcasters sold out to giants that could give a damn about the institutional missions, of community, and the rest of it. Or he’s citing sources and claims on that.

I’m on the East Coast for the rest of the current fire season in California. Which is cool, literally. I miss Santa Barbara, but not the fear of destruction (which I generally don’t have there, but I need my rationalizations). Speaking of which, here’s The Mania of Owning Things, my EOF column for August 2009 issue of Linux Journal. I wrote it during the Jesusita Fire, the second fire-bullet we dodged this year.

The column title refers to the last line of this bit of Whitman:

I think I could turn and live awhile with the animals.
They are so placid and self-contained.
I stand and look at them sometimes half the day long.
They do not sweat and whine about their condition.
They do not lie awake in the dark and weep for their sins.
Not one is dissatisfied.
Not one is demented with the mania of owning things.

(For some reason most of those lines didn’t make it into the published piece. So, when you look at it, bear in mind that the top text is part of Whitman and none of me.) Some exerpts (from me, not Whitman):

Ambition and industry in the face of inevitable destruction is the job of life…

I believe in ownership—not for economic reasons, but because possession is 9/10ths of the three-year-old. We are all still toddlers in more ways than we’d like to admit—especially when it comes to possessions.

We are grabby animals. We like to own stuff—or at least control it. Where would a three-year-old be without the first-person possessive pronoun? No response is more human than “Mine!” And yet possessions are also burdens. I have a friend whose childhood home was burned twice by the same nutcase. He’s one of the sanest people I know. I can’t say it’s because he has been relieved of archives and other non-negotiables, but it makes a kind of sense to me. I have tons of that stuff, and I’ve thought lately about what it would mean if suddenly they were all cremated. Would that really be all bad? What I’d miss most are old photos that haven’t been scanned and writing that hasn’t been digitized in some way. But is my digital stuff all that safe either?…

I’ve just started backing (it) up “in the cloud”. But how safe is that? Or secure? Companies are temporary. Servers are temporary. Hell, everything is temporary.

When I was young, I acknowledged death as part of the cycle of life. Now I think it’s the other way around. Life is part of the cycle of death. Life generates fuel for death. It’s a carbon-based refinery for lots of interesting and helpful stuff.

Think about it. Marble. Limestone. Travertine. Oil. Gas. Coal. Wood. Linoleum. Cement. Paint. Plastics. Paper. Asphalt. Textiles. Medicines. Even the heat used to smelt iron and shape glass comes mostly from burning fossil fuel. The moon has abundant aluminum ores. But how would you produce the heat required for extraction, or do anything without the combustive assistance of oxygen? Ninety-eight percent of the oxygen in Earth’s atmosphere is produced by plants. Most of the sources are now dead, their energies devoted to post-living purposes.

The Internet grows by an odd noospheric process: duplication. In “Better Than Free”, Kevin Kelly makes an observation so profound and obvious that you can’t shake it once it sinks in: “The Internet is a copy machine.” As a result, the Net is turning into what Bob Frankston calls a “sea of bits”. This too is an ecosystem of sorts. Is it, like Earth’s ecosystem, a way that death makes use of life? I wonder about that too.

Anyway, the rest is here.

What are we to make of Sidewiki? Is it, as Phil Windley says, a way to build the purpose-centric Web? Or is it, as Mike Arrington suggests, the latest way to “deface” websites?

The arguments here were foreshadowed in the architecture of the Web itself, the essence of which has been lost to history — or at least to search engines.

Look up Wikipedia+Web on Google and you won’t find Wikipedia’s World Wide Web entry on the first page of search results. Nor in the first ten pages. The top current result is for Web browser. Next is Web 2.0. Except for Wikipedia itself, none of the other results on the first page point to a Wikipedia page or one about the Web itself.

This illustrates how far we’ve grown away from the Web’s roots as a “hypertext project”. In Worldwide: Proposal for a Hypertext Project, dated 12 November 1990, Tim Berners-Lee and Robert Callao wrote,

Hypertext is a way to link and access information of various kinds as a web of nodes in which the user can browse at will. Potentially, Hypertext provides a single user-interface to many large classes of stored information such as reports, notes, data-bases, computer documentation and on-line systems help…

…There is a potential large benefit from the integration of a variety of systems in a way which allows a user to follow links pointing from one piece of information to another one. This forming of a web of information nodes rather than a hierarchical tree or an ordered list is the basic concept behind Hypertext…

Here we give a short presentation of hypertext.

A program which provides access to the hypertext world we call a browser. When starting a hypertext browser on your workstation, you will first be presented with a hypertext page which is personal to you: your personal notes, if you like. A hypertext page has pieces of text which refer to other texts. Such references are highlighted and can be selected with a mouse (on dumb terminals, they would appear in a numbered list and selection would be done by entering a number)…

The texts are linked together in a way that one can go from one concept to another to find the information one wants. The network of links is called a web . The web need not be hierarchical, and therefore it is not necessary to “climb up a tree” all the way again before you can go down to a different but related subject. The web is also not complete, since it is hard to imagine that all the possible links would be put in by authors. Yet a small number of links is usually sufficient for getting from anywhere to anywhere else in a small number of hops.

The texts are known as nodes. The process of proceeding from node to node is called navigation. Nodes do not need to be on the same machine: links may point across machine boundaries. Having a world wide web implies some solutions must be found for problems such as different access protocols and different node content formats. These issues are addressed by our proposal.

Nodes can in principle also contain non-text information such as diagrams, pictures, sound, animation etc. The term hypermedia is simply the expansion of the hypertext idea to these other media. Where facilities already exist, we aim to allow graphics interchange, but in this project, we concentrate on the universal readership for text, rather than on graphics.

Thus was outlined, right at the start, a conflict of interests and perspectives. On one side, the writer of texts and other creators of media goods. On the other side, readers and viewers, browsing. Linking the two is hypertext.

Note that, for Tim and Robert, both hypertext and the browser are user interfaces. Both authors and readers are users. As a writer I include hypertext links. As a reader with a browser I can follow them — but do much more. And it’s in that “more” category that Sidewiki lives.

As a writer, Sidewiki kinda creeps me out. As Dave Winer tweeted to @Windley, What if I don’t want it on my site? Phil tweeted back, but it’s not “on” your site. It’s “about” your site & “on” the browser. No?

Yes, but the browser is a lot bigger than it used to be. It’s turning into something of an OS. The lines between the territories of writer and reader, between creator and user, are also getting blurry. Tools for users are growing in power and abundance. So are those for creators, but I’m not sure the latter are keeping up with the former — at least not in respect to what can be done with the creators’ work. All due respect for Lessig, Free Culture and remixing, I want the first sources of my words and images to remain as I created them. Remix all you want. Just don’t do it inside my pants.

I’ll grant to Phil and Google that a Google sidebar is outside the scope of my control, and is not in fact inside my pants. But I do feel encroached upon. Maybe when I see Sidewiki in action I won’t; but for now as a writer I feel a need to make clear where my stuff ends and the rest of the world’s begins. When you’re at my site, my domain, my location on the Web, you’re in my house. My guest, as it were. I have a place here where we can talk, and where you can talk amongst yourselves as well. It’s the comments section below. If you want to talk about me, or the stuff that I write, do it somewhere else.

This is where I would like to add “Not in my sidebar.” Except, as Phil points out, it’s not my sidebar. It’s Google’s. That means it’s not yours, either. You’re in Google-ville in that sidebar. The sidewiki is theirs, not yours.

In Claiming My Right to a Purpose-Centric Web: SideWiki, Phil writes,

I’m an advocate of the techniques Google is using and more. I believe that people will get more from the Web when client-side tools that manipulate Web sites to the individual’s purpose are widely and freely available. A purpose-centric Web requires client-side management of Web sites. SideWiki is a mild example of this.

He adds,

The reaction that “I own this site and you’re defacing it” is rooted in the location metaphor of the Web. Purpose-centric activities don’t do away with the idea that Web sites are things that people and organizations own and control. But it’s silly to think of Web sites the same way we do land. I’m not trespassing when I use HTTP to GET the content of a Web page and I’m not defacing that content when I modify it—in my own browser—to more closely fit my purpose.

Plus a kind of credo:

I claim the right to mash-up, remix, annotate, augment, and otherwise modify Web content for my purposes in my browser using any tool I choose and I extend to everyone else that same privilege.

All of which I agree with—provided there are conventions on the creators’ side that give them means for clarifying their original authorship, and maintaining control over that which is undeniably theirs, whether or not it be called a “domain”.

For example, early in the history of Web, in the place where publishing, browsing and searching began to meet, a convention by which authors of sites could exclude their pages from search results was developed. The convention is now generally known as the Robots Exclusion Standard, and began with robots.txt. In simple terms, it was (and remains) a way to opt out of appearance in search results.

Is there something robots.txt-like that we could create that would reduce the sense of encroachment that writers feel as Google’s toolbar presses down from the top, and Sidewiki presses in from the left? (And who-knows-what from Google — or anybody — presses in from the right?)

I don’t know.

I do know that we need more and better tools in the hands of users — tools that give them independence both from authors like me and intermediaries like Google. That independence can take the form of open protocols (such as SMTP and IMAP, which allow users to do email with or without help from anybody), and it can take the form of substitutable tools and services such as browsers and browser enhancements. Nobody’s forcing anybody to use Google, Mozilla, any of their products or services, or any of the stuff anybody adds to either. This is a Good Thing.

But we’re not at the End of Time here, either. There is much left to be built out, especially on the user’s side. This is the territory where VRM (Vendor Relationship Management) lives. It’s about “equipping customers to be independent leaders and not just captive followers in their relationships with vendors and other parties on the supply side of the marketplace”.

I know Phil and friends are building VRM tools at his new company, Kynetx. I’ll be keynoting Kynetx’ first conference as well, which is on 18-19 November. (Register here.) Meanwhile there is much more to talk about in the whole area of individual autonomy and control — and work already underway in many areas, from music to public media to health care — which is why we’ll have VRooM Boston 2009 on 12-13 October at Harvard Law School. (Register here.)

Lots to talk about. Now, more places to do that as well.

Bonus Links:

[Later...] Lots of excellent comments below. I especially like Chris Berendes’. Pull quote: I better take the lead in remixing “in my pants”, lest Google do it for me. Not fair, but then the advent of the talkies was horribly unfair to Rudolf Valentino, among other silent film stars.

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Quakes

The United States Geological Survey (USGS) has an excellent Earthquake Center for all the earthquakes in the world, which is very handy at a time when many are happening at once, followed in some cases by tsunamis that cross seas to strike coastlines minutes to hours later.

For example, this list of earthquakes of magnitude 5 and greater shows in red both the 8.0 quake that caused tsunamis in the South Pacific, and the 7.6 quake that devastated western Sumatra and also poses a serious tsunami risk — both just in the last few hours. Tonga alone has seen thirteen aftershocks of 5.0 or greater. The Samoa Islands Region has seen twelve.

Bear in mind that the Loma Prieta Quake in 1989 was around a 7.0, and 5.0 earthquakes have caused thousands of deaths as well.

Most of us are great distances from both regions that were just hit, but we are still in position to help. One way is by getting facts straight, and also to keep fail whales from falling on lines that are bound to be congested. Hope this little bit of pointage helps.

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Over in Fast Company, Tim Beyers nicely threads quotable pearls from Cluetrain‘s four authors, including yours truly, in Twitter’s Investors Missed the Cluetrain – Here’s Why. The context of the story is continued investment in Twitter at a reported $1 billion valuation of the company. (Fast indeed.)

Now that the piece is up, I thought I’d add a few more thoughts of my own.

First, while valuation is unavoidably interesting, value is avoidably important. In other words, it doesn’t get much respect. Not if it’s not being sold.

For example, RSS (currently getting more than 3 billion results on Google). It’s extremely useful. We would hardly have blogging or online journalism without it. But Dave Winer, to his enormous credit, decided not to make RSS itself a business. Instead he decided to release it into the world so countless uses could be made of it, and countless businesses could be built on top of those uses. He made RSS open infrastructure, just as Linus Torvalds did with Linux, and countless other geeks have done with their own contributions to the virtual lumberyard of free building material we use to make the online world. Open building material is valuable beyond calculation, because it has use value rather than sale value. (Eric Raymond explains the difference here.) The leverage of use value on sale value can be very high indeed. Where would Google and Amazon be without Linux and Apache? Where would any of us be without SMTP, IMAP and other email protocols — or, for that matter, the suite of free and open protocols on which the Net itself runs?

Twitter’s creators have chosen to make it a commercial form of infrastructure. This is not a bad thing. In terms of investment valuation (especially at this point in time) it’s a smart thing. But we should not mistake Twitter itself, or even its API, for the kind of true (free and open) infrastructure that comprise the Net and the Web. Nor, for that matter, should we consider Twitter the last word in the category it pioneered and now dominates. At this point in history, Twitter soaks up nearly all the oxygen the microblogging room. Thus there is no widely adopted open infrastructure for microblogging. (Identi.ca and the OpenMicroBlogger folks have worked hard on that, but adoption so far is relatively small.)

But, given time, something will take. I’d place a bet Dave’s RSS Cloud. It’s live, or real-time. It’s open infrastructure. And, as Dave put it here, it has no fail whale. (And now TechCrunch is Cloud-enabled.)

This relates to Cluetrain in respect to what a market is, and what a market does. Markets by nature are open. They are not “your choice of captor.” Cluetrain, at least for me, was a brief against captors, a case for open marketplaces. So, while Twitter may provide means for conversation out the wazoo, it still falls short of what are, for me, more important Cluetrain ideals. I await the fulfillment of those with growing patience.

If you had told me in 1999 that the two hottest names on the Web in 2009 — Facebook and Twitter — would both be silos, I’d have been disappointed. I’d have figured that by now most folks would understand the infrastructural nature of open code, open protocols, open formats. (For more on those expectations, see Making a New World, written a few years back but still relevant as ever.)

With time comes perspective. It is helpful to note that the Web as we know it is barely old enough for high school. (The first popular browser appeared in 1995.) As an environment supporting new forms of business life — ones thriving in an environment of ubiquitous and cheap worldwide connectivity that each participant is in a position to improve — we are at a paleozoic stage in which even the innovative companies continue to follow familiar industrial age models of command and control. That’s why they trap users, customers and whole markets in walled gardens that are value-subtracted simulacra of the whole Net. In the best cases (such as Twitter’s, Facebook’s and Apple’s) they create new markets around new inventions and new ways of doing things, but at the expense of isolation for themselves and all their walled-in dependents. So, even when they embrace (though never completely) openness and other forms of goodness at the engineering level, they remain Old Skool at the corporate level where equally Old Skool investors still place their bets. And, while they speed things up in the early stages — when they are still new and original — they slow things down after their walled markets become large enough to become industrial farms, harvesting income from trapped inhabitants.

The longer that walled farming remains a prevailing business practice, the longer the Industrial Age persists in the midst of the one that succeeds it, and the farther we are from arriving at the Net’s mesozoic: it’s dinoaur age. That age will be characterized, as it was for sentient reptiles, by greater liberty for individuals and greater autonomy for families, tribes and other groups of individuals.

Many of us have long seen that liberation coming — and implicit in the nature of the Net itself. The Cluetrain Manifesto announced it in early 1999 with “we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it.” Chris Locke wrote that, and it galvanized the rest of us by giving voice to the liberating nature of the Net itself. Yes, the Net supports silos, but it is not itself a silo. It provides a base infrastructure for freedom, independence and empowerment. It creates wide open spaces for the social and business constructions we call markets. True, the urge by companies to build walled gardens in these wide open spaces persists undiminished. But in time companies will discover how much more value can be created by contributing to open infrastructure, and by offering original products and services based on that infrastructure, than by trapping customers in closed spaces and operating their own private marketplaces. (As, for example, Apple does with its iTunes store, and other phone makers and companies are now copying. This is very paleozoic stuff.)

We are now caught up in “social” everything. Cluetrain’s opening thesis, “markets are conversations,” is often credited for predicting, if not inaugurating, the “social web”. Overlooked in the midst, however, is what I think is a far more important thesis, coined by David Weinberger: “Hyperlinks subvert hierarchy“. Ask yourself, How well do links work in Twitter? Better question: What happens when bit.ly goes down — or out of business? URL shortening needs to be part of the Net’s infrastructure too. Today it isn’t. For more on that, look up Dave Winer and URL shortening: Dave has a history of not being listened to by Google, Twitter and other giants. But he’s right about URL shortening. And about how Twitter can help de-silo it. Single-source commercial URL shorteners are handy and all, but they weaken hyperlinks by making them vulnerable to the failure of one company, or one authority. I am sure Twitter doesn’t mean to weaken hyperlinks (but rather strengthen them, in a way), but that’s what it does by relying on a commercial silo for shortened links. Weakening hyperlinks, at least to me, makes Twitter less valuable, no matter how much investors think it’s worth on some future stock market.

Dave Winer has long advised, “Ask not what the Web can do for you, ask what you can do for the Web”. Answering that generously in the long run will result in maximum value — and valuations in alignment with a more open and value-producing future.

First, links to a pair of pieces I wrote — one new, one old, both for Linux Journal. The former is Linux and Plethorization, a short piece I put up today, and which contains a little usage experiment that will play out over time. The latter is The New Vernacular, dated (no fooling) April 1, 2001. Much of what it says overlaps with the chapter I wrote for O’Reilly’s Open Sources 2.0. You can find that here and here.

I link to those last two pieces because neither of them show up in a search for searls + glassie on Google, even though my name and that of Henry Glassie are in both. I also like them as an excuse to object to the practice — by WordPress, Flickr and (presumably) others of adding a rel=”nofollow” to the links I put in my html. I know nofollow is an attrribute value with a worthy purpose: to reduce blog and comment spam. But while it reportedly does not influence rankings in Google’s index, it also reportedly has the effect of keeping a page out of the index if it isn’t already there. (Both those reportings are at the last link above.)

I don’t know if that’s why those sites don’t show up in a search. [Later... now I do. See the comments below.] But I can’t think of another reason, and it annoys me that the editors in WordPress and Flickr, which I use almost every day, insert the attribute on my behalf. Putting that attribute there is not my intention. And I would like these editors to obey my intentions. Simple as that.

With the help of friends in Berkman‘s geek cave I found a way to shut the offending additions off in WordPress (though I can’t remember how right now, sorry). But I don’t know if there’s a way to do the same in Flickr. Advice welcome.

And while we’re at it, I’m still not happy that searches for my surname always ask me if I’ve misspelled it — a recently minted Google feature that I consider a problem and which hasn’t gone away. (To friends at Google reading this, I stand my my original guess that the reason for the change is that “Searles” is somewhat more common than “Searls” as a surname. Regardless, I prefer the old results to the new ones.)

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Excellence vs. B of A

The Excellent Adventure is the name of the blog. Its subhead is The tale of TeamHudson, as they discover that all they need is a tall ship…. Its About page says,

  In July of 2006, Laureen and Jason were startled to discover that despite all the various hopes, dreams, and aspirations of their youth, they’d somehow found themselves being garden-variety desk-driving SUV-owning suburbanites. And they were slightly ill. So late one evening, after the boys were tucked in and the lights were low, they dared to start dreaming again. They told each other stories about what they wanted out of their life together. And in no time at all, they’d discovered that the shape of their collective dream was a ship. And that the children’s futures were the stars they had to sail her by. And that was enough to get started with.

What happened since then isn’t on par with Job, but it hasn’t been fun. Today’s post is titled, My Loan with Bank of America: A Study in Customer Service Fail. The introductory grafs:

  We moved aboard the boat full time, and got the house ready to be put on the market. As my American readers are painfully aware, this is when the bottom started dropping out of the US real estate market, and my family watched in horror as our home lost $275,000 in value in under a year, the city the house was in wobbled around declaring bankruptcy, and my husband’s home construction business collapsed. Suddenly, we were supporting a mortgage, a boat payment, and five people on one salary. We held it together financially, but as the American Economic Death-Wobble increased, I was laid off from my Technical Editor job at Sun Microsystems, with 5,999 of my friends, and the whole thing was no longer do-able.

  Throughout this debacle, we kept making payments on the boat, s/v Excellent Adventure, as she was our home, our primary residence. We had attempted to do a loan modification with Bank of America, the loan holder, early on in the cycle, because continuity and commitment in our dealings with them seemed important. Because it was a boat, and not an on-land home, they refused, although they were quite good about tolerating missed payments, and even set up a three-month deferral for us at one point.

  We declared bankruptcy in February 2009.

What follows is a tragedy of errors, mostly on the part of the Hudsons’ creditor, Bank of America. The low point:

  I tried to ask a few questions, like, how come they felt they could repo with zero prior contact or request for payment, and if payment was so important, why would they not accept partial now and partial Monday when I had it, but was greeted with more screaming. Oh, and this:

  “Have a good weekend, Mrs. Hudson.”

  I hung up, thoroughly upset. I had never been screamed at like that in my life. In the space of five hours, Bank of America had gone from “don’t call us, you’re in process, we can’t help you” to “we’re repossessing your home.”

The saga continues, and gets worse:

  So here’s where we stand. Bank of America is unwilling to do a loan modification, despite having taken billions of dollars in TARP funding, which was supposed to go towards loan modifications. They would prefer to demand completely unrealistic payments and force repossession/eviction on a family than to adjust to the reality of the American economy, even temporarily. Forcing the eviction and repossession will give them an asset of negligible value, compared to the over-time benefit of the loan modification. They are happy to rely on bullying, scare tactics, and brutality, and seem to feel that they can crush people at will.

Their fight is now legal as well as financial. However…

  Another fact that is not widely known at all is that in the State of California, as of October 12th, it is a felony for an attorney to get payment up front to work on loan modification cases. I can see how, on the one hand, this is to protect people from the unscrupulous. But the net effect will be to prevent attorneys from taking loan modification cases. Banks are known to drag these things out as long as possible, thus making it financially untenable for attorneys, who have their own bills to pay, from taking on cases like mine. And Bank of America has proven that I, as a customer and individual, have no voice and no hope with them, without legal representation. This is backed up by their August 24th decision to not only scrap arbitration as a means of settling dispute, but also to continue with their ban on customers joining class action lawsuits. This means, effectively, that if you don’t have access to a lawyer and funding for that lawyer, you’re screwed. Against Bank of America, you stand alone.

Of course I (and most other readers) only know the Hudsons’ side of this thing. But they’re friends of friends, and I’ve been asked to pass along their story, in hopes that spreading the word might do some good. This blog has a lot of readers. Maybe one of you works at B of A, or knows some soul who does, and can help work this thing out. If the Hudsons are in a position to keep paying and avoid reposession, the bank should work with them.

Starting a few upgrades back, Firefox started showing this…

firefox_feature

…  when you clicked on that little icon at the left end of the location bar. (What’s the name for that?) Now, with version 3.5.3 (and perhaps earlier versions — the last one I used before this was 3.0.9), it still shows that same pop-down thing, but no longer selects the location text to the right. That’s not a problem, because you can still select all the location text with one click anywhere within that text. I only discovered that feature by experimenting around. Searching the Mozilla site was useless. The feature also violates normal expectations of what happens when you click once (place cursor), twice (select word), or three times (select all) on text, but I don’t mind. A little conditionality doesn’t hurt, and it’s good to be able to select a whole URI easily.

What I don’t get is why it’s worth mentioning that a site “does not supply identity information” and that the site “is not encrypted” when these two conditions prevail for approximatly every site on the Web, including Firefox’s own, which is the case I used above to demonstrate the feature. Yes, I understand why the pop-down is there, but I’d rather return to having a click on the icon select all the text to the right. Is there a way to go back to that?

Meanwhile what “identity information” are they talking about? Mine? Mozilla’s? If I click on “More Information…” a Page Info window opens, telling me next to “Owner” that “This web site does not supply ownership information.” Of whom? Of what? To whom? Not clear.

Hey, I’ll cop to being a second-rate geek (which is true); but it’s a safe bet that if I don’t know what this is about, regular old Web surfers don’t know, either.

So, as long as we’re being unclear, it’s better (at least for me) to go back a few steps toward something that’s both plain and useful. Bury this pop-down’s functionality in the Tools menu or something.

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My postings last week on the Station Fire (below) brought an invitation from Dave to contribute something along the same lines for InBerkeley. I did, and the title is The Next Berkeley Fire. Since fire is one of the two big dangers of living in this corner of paradise, I visited the subject of earthquakes as well (for which I just added a missing graphic — trust me, it’s scary)

Meanwhile, today I return to Boston for another school year. Still packing and working on writing assignments right now, so expect continued light blogging. See ya on the East Side.

stony

Above is the latest (as of this morning) MODIS satellite map (on Google Earth) of Station Fire spottings in the Angeles National Forest north of the Los Angeles basin. Near the center I’ve marked the Stony Ridge Observatory. While less familiar than the famous Mt. Wilson Observatory (and little known outside its own circles), Stony Ridge has a long history and is much loved as well as relied-upon.

This story in the LA Times raised concerns that Stony Ridge might be lost, but the latest word on the observatory’s own site, as well as the map above, suggest that it has been spared. I wonder to what degree this is because firefighters worked to save it, or that the fire simply avoided it. In any case it looks like a hole in the donut of surrounding fire—and that most of the fire spreading currently is away from populated areas.

Here are some aftermath shots of Mt. Wilson.

Here’s my whole Angeles Fire series on Flickr.

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, for which I am a 1K (>100,000 miles per year) flyer, and which I fly so close to exclusively that I’m almost too familiar with their methods, has in the last year added a number of opt-out inconveniences to booking and check-in systems. Here is one for bonus miles that shows up both online and on-screen when going through the “Easy Check-In” process at the airport. Now the passenger has look carefully at the small print before saying no to something he or she doesn’t want.

Worse, one can’t opt out once for this stuff. One has to do it every time.

When I ask people behind the counter how they feel about it, they always say they hate it. It’s one more thing to straighten out with customers who meant to say “no,” but hit “accept” by mistake. Which is, at least partly, the idea.

Why do mainstream broadcasters keep calling that big fire north of Los Angeles “the so-called Station Fire?” You never hear “so-called Hurricane Bill” or “so-called Hurricane Erika”. Why is that?

The main reason is that hurricanes have a much better naming convention. The surnames of hurricanes are first names of humans. The first names of wildfires often make no sense to ordinary folk. Gap, Day and Station don’t call meaning to mind. As I recall the Day Fire was the second to start on Labor Day, 2006. The other fire was called Labor.

With their human names, hurricanes are personified, making them easy to follow and remember. Katrina, Andrew, Hugo and Fran leap from memory a lot quicker than “The Great Hurricane of 1938” — which happened to be a Category 5 monster. It killed hundreds of people and blew out the wind guage at the Blue Hill Observatory when a gust hit 186 miles per hour. If it had been named Lucinda, it would have persisted as one of New England’s greatest weather legends. Instead it’s like, whoa, who knew?

According to this report, fires are named by the people who fight them. I suggest to those same folks that it will be easier to fight a fire with a personified name than a locational one. Why? Fear. Residents are much more likely to get their rears in gear when “Jack” or “Martha” are coming up the canyon than when “Station” is doing the same.

redwoods

Why do mature redwood trees have trunks that rise two hundred feet before branches commence, live for centuries and have bark that’s a foot thick? Because they are adapted to fire.

zaca

Why does the silver-green chaparral that covers California’s hills and mountains burn so easily? Because it’s supposed to.

calpoppies

Why, other than its color, is the California Poppy such an appropriate flower for the Golden State? Because it is adapted to both fire and earthquakes. Says Wikipedia, “It grows well in disturbed areas and often recolonizes after fires”.

Of course, so do we. That’s why it’s not weird to find humans colonizing hillsides and other “disturbed areas” of California. Case in point: I am writing this in a house sited on an former landslide, not far from the perimeters of two wildfires that claimed hundreds of other houses in the past few months.

Every spot on Earth is temporary, but California is a special example. As permanence goes, California is a house of cards.

For example, take a look at some of the animations here, prepared by geologists at UCSB. Watch as a sheet of crust the size of a continent gets shoved under the western edge of North America. Debris that piled up in the trench where that happened is what we now call the Bay Area. Submerged crust that melted, rose and hardened under North America — and was just recently exposed — we now call the Sierras. Take a look at the last 20 million years of Southern California history. It’s a wreck that’s still going on. One section of that wreck is a bend along the boundary between plates of crust. Mountains pile up along that bend, like snow in front of a plow. The biggest of these ranges we call the San Gabriels. Those are on fire right now. Add up all the Southern California wildfires over the last twenty years and you’ll get a territory exceeding that of several smaller states.

My point is perspective. The human one is so brief that it can hardly take in the full scope of What’s Going On, or what our lives contribute to it. In a geological context, what we contribute are carbon and fossils. We do that by dying. Other planets have geologies as well, but none have marble, limestone, coal or oil. Those are all produced by dead plants and animals. It would be hard to make heat on Mars because — as far as we know — there is no dead stuff to burn.

Humans love to make structures and produce heat, which means we have an unusually strong appetite for dead stuff. Even cement and steel require dead stuff in their making.

If you fly a lot, as I do, you start to notice black lines on the landscape. These are coal trains that move like ant trails from mines in the West to power plants all over the country. The largest of these mines are in Wyoming, more than 50% of which has coal to burn. This coal consists of dead stuff that has been buried for dozens of millions of years, and took at least as long to form. In Uncommon Carriers, John McPhee says the largest power plant in Georgia, Plant Sherer, “burns nearly thirteen hundred coal trains a year—two thousand miles of coal cars, twelve million tons of the bedrock of Wyoming.”

Nothing wrong with that, of course, unless you’re not human.

From any scope wider than our own, we are a pestilential species. Since the human diaspora began spreading out of Africa only a few thousand generations ago, we have chewed our way through land and species at a rate without equal in the history of the Earth, which began 4.567 billion years ago, or more than a third of the way back to the start of the Universe. We are distinguished by our intelligence, our powers of speech and expression, our ability to use tools and to build things, our ability to learn and teach, and our diversity (no two of us, even twins, are exactly alike). There are 6.781 billion of us now. Few of us will live more than a hundred years, and fewer still will have more than a few decades to contribute more than carbon to the world.

Among the many recent developments in civilization, two stand out. One is a widespread realization that the effects of human activity on the planet are non-trivial. The other is a growing ability to connect with each other and communicate over any distance at very little cost. What will we do with this knowledge, and the ability to share it? Will we follow the model of civilizations that waste the places where they live? Or will we prove to be creatures who can change their nature and stop doing that?

The former is the way to bet. The latter is the way to go.

Bonus read: John McPhee’s The Control of Nature. A third of it is called “Los Angeles vs. The San Gabriel Mountains.” While it is mostly about “debris flows” — slow motion landslides — that happen during winter rains, the important part for today’s discussion involves a primary condition for those flows: mountain slopes denuded of vegetation by fires. This means you can count on many mudslides this coming winter.

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mtwilsonfire1

Just arrived at my house in Santa Barbara after a long drive down from Monterey. Most of the way I listened to live coverage of the Station Fire on KNX/1070, both through the car radio (KNX has a huge signal that covers the whole southwest at night) and online over my iPhone, which was plugged into the AUX input of the radio in my rented Ford Focus (not a bad car, by the way).

Here’s KNX’s latest story, with a map.

Here is a set of mashed-up fire maps I just created, courtesy of MODIS and the U.S. Forest Service and Google Earth.

On the Live Web

Lots of grist for (and from) the news mills there.

Among other directions, the fire is moving eastward across Mt. Wilson, which looms over Los Angeles from just north of Pasadena. Mt. Wilson is one among many points along the nearest ridge of the San Gabriel Mountains, most of which lie within the Angeles National Forest. Perhaps more significantly, it is the home to nearly all the transmitters of FM and TV stations serving the Los Angeles metro. Also Mt. Wilson Observatory.

Reports say that firefighters (two of which have died so far) are doing their best to protect the Mt. Wilson facilities, but I wonder how long they’ll stay before driving back down. The only road out to the north is the long and winding Angeles Crest Highway — which is closed and may already be burned — and Mt. Wilson Road itself, which goes west through areas colored in the map above. The LATimes says the firefighters will stay there “no matter what”.

I’ve been to Mt. Wilson a number of times, and have often shot it from the air as well. These now comprise “before” pictures of the mountain.

Here is a Bing “birds eye” view of one section of the top of Mt. Wilson. This shot shows the observatory.

This Google Map shows the parking area where I assume firefighting equipment can keep away from advancing fire.

For what little it’s worth, the five zillion channels I get on my Dish Network TV system have nothing I can find on the fire. The locals here in Santa Barbara are running network shows. CNN and HLN are covering two dead guys. CNN has Larry King interviewing Ted Kennedy, and HLN has junk news coverage of Michael Jackson’s creepy autopsy results. As a news environment, TV is a slo-mo suicide victim.

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A couple days ago I responded to a posting on an email list. What I wrote struck a few chords, so I thought I’d repeat it here, with just a few edits, and then add a few additional thoughts as well. Here goes.

Reading _____’s references to ancient electrical power science brings to mind my own technical background, most of which is now also antique. Yet that background still informs of my understanding of the world, and my curiosities about What’s Going On Now, and What We Can Do Next. In fact I suspect that it is because I know so much about old technology that I am bullish about framing What We Can Do Next on both solid modern science and maximal liberation from technically obsolete legal and technical frameworks — even though I struggle as hard as the next geek to escape those.

(Autobiographical digression begins here. If you’re not into geeky stuff, skip.)

As a kid growing up in the 1950s and early ’60s I was obsessed with electricity and radio. I studied electronics and RF transmission and reception, was a ham radio operator, and put an inordinate amount of time into studying how antennas worked and electromagnetic waves propagated. From my home in New Jersey’s blue collar suburbs, I would ride my bike down to visit the transmitters of New York AM stations in the stinky tidewaters flanking the Turnpike, Routes 46 and 17, Paterson Plank Road and the Belleville Pike. (Nobody called them “Meadowlands” until many acres of them were paved in the ’70s to support a sports complex by that name.) I loved hanging with the old guys who manned those transmitters, and who were glad to take me out on the gangways to show how readings were made, how phasing worked (sinusoidal synchronization again), how a night transmitter had to address a dummy load before somebody manually switched from day to night power levels and directional arrays. After I learned to drive, my idea of a fun trip was to visit FM and TV transmitters on the tops of buildings and mountains. (Hell, I still do that.) Thus I came to understand skywaves and groundwaves, soil and salt water conductivity, ground systems, directional arrays and the inverse square law, all in the context of practical applications that required no shortage of engineering vernacular and black art.

I also obsessed on the reception end. In spite of living within sight of nearly every New York AM transmitter (WABC’s tower was close that we could hear its audio in our kitchen toaster), I logged more than 800 AM stations on my 40s-vintage Hammarlund HQ-129x receiver, which is still in storage at my sister’s place. That’s about 8 stations per channel. I came to understand how two-hop skywave reflection off the E layer of the ionosphere favored flat land or open water midway between transmission and reception points . This, I figured, is why I got KSL from Salt Lake City so well, but WOAI from San Antonio hardly at all. (Both were “clear channel” stations in the literal sense — nothing else in North America was on their channels at night, when the ionosphere becomes reflective of signals on the AM band.) Midpoint for the latter lay within the topographical corrugations of the southern Apalachians. Many years later I found this theory supported by listening in Hawaii to AM stations from Western North America, on an ordinary car radio. I’m still not sure why I found those skywave signals fading and distorting (from multiple reflections in the very uneven ionosphere) far less than those over land. I am sure, however, that most of this hardly matters at all to current RF and digital communication science. After I moved to North Carolina, I used Sporadic E reflections to log more than 1200 FM stations, mostly from 800 to 1200 miles away, plus nearly every Channel 3 and 6 (locally, 2,4 and 5 were occupied) in that same range. All those TV signals are now off the air. (Low-band VHF TV — channels 2 to 6 — are not used for digital signals in the U.S.) My knowledge of this old stuff is now mostly of nostalgia value; but seeking it has left me with a continuing curiosity about the physical world and our infrastructural additions to it. This is why much of what looks like photography is actually research. For example, this and this. What you’re looking at there are pictures taken in service to geology and archaeology.

(End of autobiographical digression.)

Speaking of which, I am also busy lately studying the history of copyright, royalties and the music business — mostly so ProjectVRM can avoid banging into any of those. This research amounts to legal and regulatory archaeology. Three preliminary findings stand out, and I would like to share them.

First, regulatory capture is real, and nearly impossible to escape. The best you can do is keep it from spreading. Most regulations protect last week from yesterday, and are driven by the last century’s leading industries. Little if any regulatory lawmaking by established industries — especially if they feel their revenue bases threatened, clears room for future development. Rather, it prevents future development, even for the threatened parties who might need it most. Thus the bulk of conversation and debate, even among the most progressive and original participants, takes place within the bounds of still-captive markets. This is why it is nearly impossible to talk about Net-supportive infrastructure development without employing the conceptual scaffolding of telecom and cablecom. We can rationalize this, for example, by saying that demand for telephone and cable (or satellite TV) services is real and persists, but the deeper and more important fact is that it is very difficult for any of us to exit the framing of those businesses and still make sense.

Second, infrastructure is plastic. The term “infrastructure” suggests physicality of the sturdiest kind, but in fact all of it is doomed to alteration, obsolescence and replacement. Some of it (Roman roads, for example) may last for centuries, but most of it is obsolete in a matter of decades, if not sooner. Consider over-the-air (OTA) TV. It is already a fossil. Numbered channels persist as station brands; but today very few of those stations transmit on their branded analog channels, and most of them are viewed over cable or satellite connections anyway. There are no reasons other than legacy regulatory ones to maintain the fiction that TV station locality is a matter of transmitter siting and signal range. Viewing of OTA TV signals is headed fast toward zero. It doesn’t help that digital signals play hard-to-get, and that the gear required for getting it sucks rocks. Nor does it help that cable and satellite providers that have gone out of their way to exclude OTA receiving circuitry from their latest gear, mostly force subscribing to channels that used to be free. As a result ABC, NBC, CBS, Fox and PBS are now a premium pay TV package. (For an example of how screwed this is, see here.) Among the biggest fossils are thousands of TV towers, some more than 2000 feet high, maintained to continue reifying the concept of “coverage,” and to legitimize “must carry” rules for cable. After live audio stream playing on mobile devices becomes cheap and easy, watch AM and FM radio transmission fossilize in exactly the same ways. (By the way, if you want to do something green and good for the environment, lobby for taking down some of these towers, which are expensive to maintain and hazards to anything that flies. Start with this list here. Note the “UHF/VHF transmission” column. Nearly all these towers were built for analog transmission and many are already abandoned. This one, for example.)

Third, “infrastructure” is a relatively new term and vaguely understood outside arcane uses within various industries. It drifted from military to everyday use in the 1970s, and is still not a field in itself. Try looking for an authoritative reference book on the general subject of infrastructure. There isn’t one. Yet digital technology requires that we challenge the physical anchoring of infrastructure as a concept. Are bits infrastructural? How about the means for arranging and moving them? The Internet (the most widespread means for moving bits) is defined fundamentally by its suite of protocols, not by the physical media over which data travels, even though there are capacity and performance dependencies on the latter. Again, we are in captured territory here. Only in conceptual jails can we sensibly debate whether something is an “information service” or a “telecommunication service”. And yet most of us who care about the internet and infrasructure do exactly that.

That last one is big. Maybe too big. I’ve written often about how hard it is to frame our understanding of the Net. Now I’m beginning to think we should admit that the Internet itself, as concept, is too limiting, and not much less antique than telecom or “power grid”.

“The Internet” is not a thing. It’s a finger pointing in the direction of a thing that isn’t. It is the name we give to the sense of place we get when we go “on” a mesh of unseen connections to interact with other entitites. Even the term “cloud“, labeling a utility data service, betrays the vagueness of our regard toward The Net.

I’ve been on the phone a lot lately with Erik Cecil, a veteran telecom attorney who has been thinking out loud about how networks are something other than the physical paths we reduce them to. He regards network mostly in its verb form: as what we do with our freedom — to enhance our intelligence, our wealth, our productivity, and the rest of what we do as contributors to civilization. To network we need technologies that enable what we do in maximal ways.  This, he says, requires that we re-think all our public utilities — energy, water, communications, transportation, military/security and law, to name a few — within the context of networking as something we do rather than something we have. (Think also of Jonathan Zittrain’s elevation of generativity as a supportive quality of open technology and standards. As verbs here, network and generate might not be too far apart.)

The social production side of this is well covered in Yochai Benkler‘s The Wealth of Networks, but the full challenge of what Erik talks about is to re-think all infrastructure outside all old boxes, including the one we call The Internet.

As we do that, it is essential that we look to employ the innovative capacities of businesses old and new. This is a hat tip in the general direction of ISPs, and to the concerns often expressed by Richard Bennett and Brett Glass: that new Internet regulation may already be antique and unnecessary, and that small ISPs (a WISP in Brett’s case) should be the best connections of high-minded thinkers like yours truly (and others named above) to the real world where rubber meets road.

There is a bigger picture here. We can’t have only some of us painting it.

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It’s been a long travel day, and we’ve got an hour to go before getting unstuck here in the Denver airport, which is in Nebraska, I think. Got an early flight out of Boston, then failed to get on by standby with two flights so far. But we’re reserved on the third, and due to arrive in Santa Barbara an hour and a quarter before tomorrow.

Anyway, my normally sunny mood, even in the midst of travel woes (one should appreciate the fact that commercial aviation involves sitting in a chair moving 500 miles an hour, seven miles up), was compromised earlier this evening by an unhappy exchange with Enterprise, the rental car company. I wrote about it in Unf*cking car rental, over in the ProjectVRM blog. It concludes constructively:

So I want to take this opportunity to appeal to anybody in a responsible position anywhere in the car rental business to work together with us at on a customer-based solution to this kind of automated lameness. It can’t be done from the inside alone. That’s been tried and proven inadequate for way too long. Leave a message below or write me at dsearls at cyber dot law dot harvard dot edu.

Let’s build The Intention Economy — based on real, existing, money-in-hand intentions of real customers, rather than the broken attention-seeking and customer-screwing system we have now.

There’s the bait. We’ll see if anybody takes it.

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Imagine a “News from Lake Wobegon” without the homespun prairie jive, lasting for more than an hour every weeknight, and packed with great stories, mostly of being a normal kid from greater blue-collar Chicago. That was Jean Shepherd, who was Required Listening in New York — and the whole Northeast — from the ’50s to the ’70s. “Shep” was also a writer of books and articles, a public performer, an artist and a screenwriter best known for A Christmas Story the 1983 hit movie that has since become required showing on holiday season television.

So I’m listening right now to “A Voice in the Night: A Tribute to Jean Shepherd”, on one of the Sirius public radio channels. I can’t tell which one because the display on the receiver is too dim, and the service’s own guide is nearly clue-free. (And I wont get rid of this receiver, because it’s one of the early ones with an illegally strong FM transmitter, which I like, and because it fits in three different cradles that will fit none of the newer units. I will, with regret for losing Howard Stern, dump Sirius when my subscription runs out later this year.)

Anyway, I’m busy and would love to hear this show later on a podcast. Alas, the only listen-link on the show page goes to a RealAudio stream that requires sitting at your computer (and having a Real player). If anybody knows how to get this on a podcast, let the rest of us know. Thanks.

The best insights compound the obvious. They make so much sense that you struggle to comprehend their many implications. Such is the case with the first line, and then the first paragraph, of Kevin Kelly‘s Better than Free:

The internet is a copy machine. At its most foundational level, it copies every action, every character, every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times. IT companies make a lot of money selling equipment that facilitates this ceaseless copying. Every bit of data ever produced on any computer is copied somewhere. The digital economy is thus run on a river of copies. Unlike the mass-produced reproductions of the machine age, these copies are not just cheap, they are free.

Consider the implication of this for the concept of copyright, then ponder the pile of law that first defined it in 1790 (in the U.S.) and has expanded on it ever since.

I won’t offer an opinion about that here, but instead turn our floor over to a pair of brilliant opponents on the subject: William F. Patry and Ben Sheffner. Bill is the author of Moral Panics and the Copyright Wars and a blog by the same name, subtitled “A blog about copyright discourse”—and a copyright attorney in the employ of Google (though he is careful to add, everywhere it makes sense, that “This is a personal blog, not a Google blog”.) Ben is a “copyright/First Amendment/media/entertainment attorney and former journalist” with a long list of credentials in the sidebar of his Copyrights & Campaigns blog, subtitled “Ben Sheffner’s notes on copyright, First Amendment, media, and entertainment law, and political campaigns”. Bill and Ben have been enjoying a very civil and illuminating debate, which Bill outlines this way:

Given the reverse-chronological nature (or LIFD–Last In, First Dug) nature of both blog publishing and geology, the first post is the bottom one on that list. Start there and work upward. I guarantee you will be smarter by the time you get to the top, and hungry for more.

As a pair of bonus links, I’ll point to Edward Samuels’ The Illustrated Story of Copyright, and Michele Boldrin and David K. Levine‘s Against Intellectual Monopoly. I’ve read the first, but not the second. Basically I’m just sharing my reading list here. Again, no opinions. Yet.

Oh, one more recommendation: Adam Gopnik’s Angels and Ages: A Short Book About Darwin, Lincoln, and Modern Life. Among many of its quotable nuggets is this one: “Law is the practice of rules in a context of deals, and Lincoln believed in both.” Keep that in mind when reading all the above.

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Allan Gregory (a 3rd year law student and my summer intern at the ) and I have spent a lot of time this summer looking at the history of copyright and royalties, mostly in respect to music. What I’ve noticed in the course of this work is how much commercial interests of one kind or another (and in some cases we’re talking about a single party with a legitimate beef who had been screwed over one too many times — Victor Herbert, for example) push law and enforcement across new lines that quickly harden. The free space on the far sides of those lines ratchets downward with each advance of creators armed by the law as rights-holders. At a certain point, it disappears.

To see how extreme this can get, visit here, or Bemuso.com, which does an amazing job making sense of the music business in the U.K., which restricts music usage far more than anything like it in the U.S. For example,

Steve Finnigan, Chief Constable in Lancashire, England seems to have gotten himself in trouble with the Performing Right Society (PRS). Apparently there’s been music playing in police stations where people can hear it, and someone at the PRS noticed that no one has paid any licensing fees for it. The PRS is responsible for collecting performance royalties on behalf of composers and publishers in the UK.

In addition to the music that allegedly plays in 34 separate police stations, they’re also being accused of allowing employees to listen to it in gyms and at office parties. They’ve even gone so far as to use unlicensed music for entertaining the public when they get put on hold while calling in.

Since Lancashire Constabulary’s head of legal services, Niamh Noone, instructed officers not to discuss what was being played with PRS representatives, the agency decided to take them to court in order to collect back royalties they believe are owed and arrange for proper licensing so that future royalties may be collected in a more timely manner.

And you thought the RIAA was prickly.

Meanwhile on the publishing front, the Associated Press has been moving is a similarly restrictive direction for some time. The organization’s latest efforts are being covered like a blanket by Zachary M. Seward at the Nieman Journalism Lab. His latest post, Who, really, is The Associated Press accusing of copyright infringement? looks in depth at what the AP has been saying and doing, both in public and in secret. The word “bellicose” stands out in its first paragraph.

It’s an outstanding series. If you care about journalism, free speech, Free Culture, fair use and other values that transcend the AP’s parochial interests, it’s required reading.

While you do, remember that the AP is primarily an association of newspapers, formed early in the Industrial Age, and very much a creature of it. They are also, like many other associations representing originators of work about which usage rights are ambiguous, in essence a big legal department: quick to litigate and slow to comprehend the larger and changing contexts in which it now finds itself. Litigators are soldiers, not peacemakers. They don’t much care for olive branches (such as the one I extended last month).

Still, they’re not entirely unfriendly. Writes Zachary,

The AP would like to encourage use of its content — even full content — under terms that might not be so different from the APIs released by The New York Times and NPR. (Then again, it might be very different. The AP thus far hasn’t said what restrictions it will attach to its APIs.) I asked Kasi for an example, and he said that a mobile developer who wanted to include the AP’s articles or videos in an iPhone application could do so, probably without paying for access. Addressing the hypothetical developer, he said, “If this becomes a runaway success, I want to be part of this kind of business arrangement with you. In the meantime, if you want to experiment, go at it.”

In other words, “soon as there’s money in it, we want a piece of it”. In fact my proposal is for exactly that. Except it won’t be on their terms. It will be on ours, as fellow participants in what Zachary calls “the web’s circulatory system”.

In that system, Fee Culture is arteriosclerotic.

I’ve written a lot of stuff on the Web, and when I need to find some of it, Google is where I go. Lately, however, the going hasn’t been quite as good, because Google most of the time asks me if I want to spell my surname differently. For example, if I look up searls infrastructure, I get “Did you mean: Searles infrastructure“? I never used to get that. Now I do.

The former brings up 251,000 results, by the way, while the latter brings up 11,600. And the top result is a guy named Searle.

On that search, by the way, Bing does a better job. At least for me. Same with Yahoo.

[Later...] See the comments below. Looks like we got some debugging of sorts done here. And thanks to Matt and Pandu for responding, and so quickly. Well done.

I’m a born researcher. Studying stuff is a lot of what I do, whether I’m looking out the window of an airplaine, asking a question at a meeting, browsing through the Web and correspondence, or digging through books and journals in libraries.

Most of my library work, however, isn’t in library buildings. I work on my own screen. And there, much of what I’ve been studying lately is in Google scans of books.

I appreciate that Google has done Google Books. I also find the Google Books searching and reading process difficult in much the same way that looking at microfiche is difficult. The difference is that microfiche was in its time the best that could be done, while Google Books is great technology crippled by necessary compromise.

Much of that compromise — still ongoing — is around protecting both libraries and copyright holders. Contention around that topic has been large and complicated. A couple weeks back I hung out at Alternative Approaches to Open Digital Libraries in the Shadow of the Google Book Search Settlement: An Open Workshop at Harvard Law School, and left it better informed and less settled than ever.

In the Huffington Post, Pamela Samuelson, one of the world’s top copyright authorities, has a piece titled The Audacity of the Google Book Search Settlement, that begins,

  Sorry, Kindle. The Google Book Search settlement will be, if approved, the most significant book industry development in the modern era. Exploiting an opportunity made possible by lawsuits brought by a small number of plaintiffs on one narrow issue, Google has negotiated a settlement agreement designed to give it a compulsory license to all books in copyright throughout the world forever. This settlement will transform the future of the book industry and of public access to the cultural heritage of mankind embodied in books. How audacious is that?

She adds,

  Under the settlement, the Authors Guild and AAP are tasked with creating a new collecting society, the Book Rights Registry, which is supposed to find class members, sign them up, and pay them from a revenue stream that Google intends to generate from its commercialization of these books…

  Google will pay to the Registry 63 percent of the revenues it receives from its commercialization efforts of out-of-print books. After deducing its expenses, the Registry will pay royalties to those who have registered with it. Yet, the agreement also authorizes the Registry to pay out unclaimed funds from orphan and other unregistered works to registered owners, even though they are neither the authors nor the publishers of potentially millions of books.

It gets far more icky and complicated than that. Pamela continues,

  However, much larger questions call into question whether the settlement should be approved. One is whether the Authors Guild and AAP fairly represented the interests of all authors and publishers of in-copyright books during the negotiations that led up to the settlement agreement. A second is whether going forward, they and the newly created Registry to which they will give birth will fairly represent the interests of those on whose behalf the Registry will be receiving revenues from Google. As well-intentioned as they may be, the Authors Guild and AAP have negotiated an agreement that serves the interests of the core members of their organizational constituencies, not the thousands of times larger and more diverse class of authors and publishers of books from all over the world.

In What the Google Books Settlement Agreement Says About Privacy, Eric Hellman writes,

  Google, as presently constituted, has every reason to be concerned about user privacy and guard it vigilantly; its business would be severely compromised by any perception that it intrudes on the privacy of its users. As Larry Lessig pointed out at the Berkman workshop, that doesn’t mean that the Google of the future will behave similarly. Privacy concerns should be addressed; the main question has been how and where to address them. My reading of the settlement agreement is that it may be possible to address these concerns through the agreement’s Security Standard review mechanism, through oversight of the Registry, and through state and federal laws governing library patron privacy.

There’s a story this morning on NPR about how Google is building “the prospect of a virtual super-library”. Privacy is the angle on that one too. It’s also been the angle of the EFF for a long time. They’re looking for legally binding privacy guarantees. Google thinks a copyright conflict agreement would be a “wierd” place to put those guarantees.

It is a fortuitous but odd conflation. As Todd Carpenter tweets, “I don’t dismiss privacy concerns (have disabled WhysperSync on my #kindle for privacy) There are just bigger issues at stake.” Todd runs NISO, a publishing standards organization (he is also, by small-world coincidence in this thread — since, oddly, we’ve hardly talked about it, at least so far — my son-in-law). He also blogs here.

Here’s the larger issue for me: Google is a monopoly. One example. I’m looking right now at an AR&D case study (a .pdf I can’t find on the Web at the moment) of Jerry Damson Automotive Group, which the report says is the largest automobile dealer in Alabama. Here’s an excerpt:

  So where is the Damson group’s focus, if not on local media?

  “Every minute of every day is spent thinking about the consequences of our decisions as it relates to Google.” This remarkable statement is one that more advertisers will be making as they, too, grow in their un-derstanding of the Web and how advertising works in a hyperconnected universe. Boles is far ahead of most, but others will not be far behind, for people like him are paving the way for a future generation of strategies and tactics that enable commerce. “We begin each chunk (morning, mid-day, afternoon and evening) of the day with Google Analytics.”

Substitute libraries for “local media”, and you get a sense of the impact here .

Here at Harvard we have Hollis, one of the world’s largest searchable library catalogs. Maybe the largest, I dunno. But it’s a big one, and it matters. When I search through the Hollis catalog, which I do nearly every day through a search thing in my browser toolbar, many of the results are accompanied by a book cover graphic and a link that reads, “Discover more in Google Books”. That pops me out of Hollis and into Google Books itself. In other searches (through the new catalog, which is fancier), I get no mention of Google Books, but when I click on the picture of a book cover, Google Books is where I go. It’s in a different window, but still I get the impression that Google Books is part of Hollis. And that creeps me out a bit, handy as it is in some ways.

Siva Vaidhyanathan is writing a book called The Googlization of Everything: How one companyh is disrupting culture, commerce and community — and why we should worry. He spoke at the workshop as well, and has lots of deep and good things to say.

Lessig says this settlement moves books down the path of documentary films: access encumbered by a bunch of agreements, without a guarantee of future access. It is “worse that a digital bookstore.” It brings us to “an excessive permission culture” produced by “a structure of oligopolies”. A “tendency to access” but not of free access. He suggests that we are turning our culture over to tigers when they still look like kittens.

There is not an easy answer. Or set of answers. So I’ll stand right now on the questions raised at the end of this Seth Finkelstein essay in The Guardian:

  Amid all the reactions, an overall lesson should be how little can be determined by legalism, and how much remains unsettled as new technology causes shifts in markets and power. There’s some value in enemy-of-my-enemy opposition, where the interests of an advertising near-monopoly are a counterweight to a content cartel. But battles between behemoth businesses should not be mistaken for friendship to libraries, authors or public interest.

2close2nstar

Mark Finnern has a great idea: Wikipedia papers. Specifically,

Every student that takes a class has to create or improve a Wikipedia page to the topic of the class. It shouldn’t be the only deliverable, but an important one.

The Wikimedia organization could help the professors with tools, that highlight the changes that a certain user has done on a page. You only pass, when the professor is satisfied with the scientific validity of the page. One could even mark the pages that went through this vetting process differently.

Instead of creating papers that end up in a drawer, you would create pages that you even feel ownership of and would make sure that they stay current and don’t get vandalized. You could even link to them on you LinkedIn profile.

It would make an enormous difference to the quality of Wikipedia year over year. One can think of wiki-how and other pages that could be improved using the same model.

There are other reasons. For example, Wikipedia has holes. Not all of these line up with classes being taught, but some might. Let’s take one example…

811

Wikipedia has an entry for 5-1-1, the phone number one calls in some U.S. states for road conditions. It also has an entry for 9-1-1, the number one calls in North America for emergency services. And, while it has an entry for 8-1-1, the “call before you dig” number in the U.S., it’s kinda stale. One paragraph:

All 811 services in the U.S. will end up using 611 by early 2007, as the United States Federal Communications Commission (FCC) in March 2005 made 811 the universal number for the 71 regional services that coordinate location services for underground public utilities in the U.S.[1][dated info] Currently, each of these “call before you dig” services, has its own 800 number, and the FCC and others want to make it as easy as possible for everyone planning an excavation to call first. This safety measure not only prevents damage that interrupts telecommunications, but also the cutting of electricity, water mains, and natural gas pipes. Establishment of an abbreviated dialing number for this purpose was required by the Pipeline Safety Improvement Act of 2002.

That last link takes you to one of those “Wikipedia does not have an article with this exact name” places. The “call before you dig” link redirects to Utility location. There you’ll find this paragraph:

One-call, Miss Utility, or Underground Service Alert are services that allow construction workers to contact utility companies, who will then denote where underground utilities are located via color-coding those locations. As required by law and assigned by the FCC, the 8-1-1 telephone number will soon be used for this purpose across the United States.

Well, it’s already being used. And it’s way freaking complicated, because there’s this very uneven overlap of entities — federal government, state goverenments, regional associations, and commercial entities, to name a few — that all have something to say.

For example, the U.S. Department of Transportation Pipeline and Hazardous Materials Safety Administration, or PHMSA. Right on their front page, they tell you April is Safe Digging Month. Good to know. April of what year? Next to a blurred emblem with an 811 over a shovel (a poor version the above, which comes from the Utility Notification Center of Colorado) and a horribly blurred graphic proclaiming WE SUPPORT SAFE DIGGING MONTH, a Call Before You Dig link leads to a page that explains,

Guidance for implementing safe and effective damage prevention for underground utilities was established by the Common Ground Alliance (CGA), a national organization representing all underground utility stakeholders. Calling before you dig is the first rule to remember when conducting underground related activities, no matter what the job is. The law requires you to phone the “One-Call” center at 8-1-1 at least two days prior to conducting any form of digging activity.

No link to the Common Ground Alliance. That org (a domain squatter has its .org URL, so it’s a .com) explains that it’s “a member-driven association dedicated to ensuring public safety, environmental protection, and the integrity of services by promoting effective damage prevention practices.” Its news page mentions that, among other things, August 11 is “8-11 Day”. It has a press release template in Word format. It also has news that “MGH Hired as CGA 811 Awareness Contractor” in .pdf. Within that one finds MGH’s website URL, where one finds that the agency is @mghus, which may be the hippest thing in this whole mess.

Digging farther, one finds that there is an call811.com, which appears to be another face of the Common Ground Alliance. (If you’re interested, here are its “sponsors and ambassadors”.)

Also involved is the American Public Works Association. Apparently the APWA is the outfit behind what LAonecall (one of the zillion of these with similar names) calls “the ULCC Uniform Color Code using the ANSI standard Z53.1 Safety Colors”. APWA must have published it at one point, but you won’t find it on its website. Hey, Google doesn’t. Though it does find lots of other sites that have it. Most are local or regional governmental entities. Or utilities like, say, Panhandle Energy. Here’s the graphic:

colorcode

Here in New England (all of it other than Connecticut, anyway), the public face of this is Dig Safe System, Inc., which appears to be a nonprofit association, but there’s nothing on the site that says wtf it is — though it is informative in other respects. It does say, on its index page,

What is Dig Safe ®?

State laws require anyone who digs to notify utility companies before starting, and for good reason. Digging can be dangerous and costly without knowing where underground facilities are located.

Dig Safe ystem, Inc. is a communication network, assisting excavators, contractors and property owners in complying with state law by notifying the appropriate utilities before digging. Dig Safe®, a free service, notifies member companies of proposed excavation projects. In turn, these member utilities respond to the work area and identify the location of underground facilities. Callers are given a permit number as confirmation.

Member utilities, or contracted private locators, use paint, stakes or flags to identify the location of buried facilities. Color coding is used to identify the type of underground facilities… (and the same color coding as above)

I found out all of this — and much more — while I was researching for my column in the November issue of Linux Journal, which has Infrastructure the issue’s theme. I’m leveraging my leftovers here, closing one tab after another in my browser.

I’m also interested in approximately everything, one of which is the official-looking public graffiti on the ground all over the place. These are known locally as “dig safe markings”. At least that piece of the scattered one-call/call-before-you-dig/8-1-1 branding effort has taken root, at least here.

Anyway, I’d love to see a Wikipedia entry or two that pulls all this together. Maybe I should write it, but I’m busy. Hey, I’ve done this much already. Some actual experts ought to pick up the ball and post with it.

Which brings us back to Mark’s suggestion in the first place. Have a class do it.

Hey, @mghus, since you’re in Baltimore, how about  suggesting a Wikipedia page project to The Civil & Environmental Engineering Department at UMBC?

Maybe for 8-11 Day?

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Test #2

Well, the first try at the other blog failed. Let’s see if I unscrewed what I lost at this blog. Yep. Did. Backups are a good thing to have.

Okay, just imported all my categories. That was cool too. I think I’ll stop pressing my luck now. It’s good just to have the outliner working again.

One of the reasons I liked Dish Network (to the extent anybody can like a purely commercial entertainment utility) was that their satellite receivers included an over-the-air tuner. It nicely folded your over-the-air (OTA) stations in with others in the system’s channel guide. Here’s how it looked:

dish_guide1

Well, the week before last I discovered that our Dish receiver was having trouble seeing and using its broadband connection — and, for that matter, the phone line as well. That receiver was this one here…

vip622-lrg

… a ViP 622. Vintage 2006. Top of Dish’s line at the time. Note the round jack on the far left of the back side. That’s where your outside (or inside) over-the-air antenna plugged in. We’ll be revisiting the subject shortly.

So Dish sent a guy out. He replaced the ViP 622 with Dish’s latest (or so he said): a ViP 722. I looked it up on the Web and ran across “DISH Network’s forthcoming DVRs get detailed: hints of Sling all over“, by Darren Murph, posted May 18th 2008. Among other things it said, “The forthcoming ViP 722 will be the first HD DVR from the outfit with loads of Sling technology built in — not too shocking considering the recent acquisition. Additionally, the box is said to feature an all new interface and the ability to browse to (select) websites, double as a SlingCatcher and even handle Clip & Sling duties.”

So here it was, July 2009, and I had a ViP 722 hooked up to my nice Sony flat screen, and … no hint of anything remotely suggestive of a Sling feature. When I asked the Dish guy about it, he didn’t have a clue. Sling? What’s that? Didn’t matter anyway, because the thing couldn’t use our broadband. The guy thought it might be my firewall, but I don’t have one of those.  Just a straight Net connection, through a router and a switch in a wiring closet that works fine for every other Net-aware device hooked up to it. We tested the receiver’s connection with a laptop: 18Mb down, 4Mb up. No problems. The receiver gets an IP address from the router (and can display it), and lights blink by the ethernet jack. But… it doesn’t communicate. The Dish guy said the broadband was only used for pay-per-view, and we don’t care about that, it doesn’t much matter. But we do care about customer support. Dish has buttons and menu choices for that, but—get this—has to dial out on a phone line to get the information you want. I had thought this was just a retro feature of the old ViP 622, but when I called Dish they said no, it’s still a feature of ALL Dish receivers.

It’s 2009, and these things are still dialing out. On a land line. Amazing.

So a couple days ago my wife called me from the house (I’m back in Boston) and said that the ViP 722 was dead. Tot. Mort. We tried re-setting it, unplugging and plugging it back in. Nothing. Then yesterday Dish came out to fix the thing, found was indeed croaked, and put in a new one: a ViP 722k, Dish’s “advanced, state-of-the-art” reciever of the moment.

Well, it may be advanced in lots of ways, but it’s retarded in one that royally pisses me off: no over-the-air receiver. That jack in the back I pointed out above? Not there.  So, no longer can I plug in my roof antenna to watch over-the-air TV. To do that I’ll have to bypass the receiver and plug the antenna cable straight into the TV. (That has never worked either, because Sony makes the channel-tuning impossible to understand, much less operate. On that TV, switching between satellite and anything else, such as the DVD, is a freaking ordeal.) Oh, and I won’t be able to record over-the-air programs, either. Unless I get a second DVR that’s not Dish’s.

Okay, so I just did some looking around, and found through this video that the ViP 722K has an optional “MT2 OTA module” that gets you over-the-air TV on the ViP 722k. Here’s some more confusing shit about it. Here’s more from Dishuser.org. Here’s the product brochure (pdf). Digging in, I see it’s two ATSC (digital TV) tuners in one, with two antenna inputs, and it goes in a drawer in the back of the set. It costs $30. I don’t think the Dish installer even knew about it. He told me that the feature had been eliminated on the 722K, and that I was SOL.

Bonus bummer: The VIP 722k also features a much more complicated remote control. This reduces another long-standing advantage of Dish: remote controls so simple to use that you could operate them in the dark. Bye to that too.

So. Why did Dish subtract value like that? I can think of only two reasons. One is that approximately nobody still watches over-the-air TV. (This is true. I’m one of the very few exceptions. Color me retro.) The other is that Dish charges $5.99/month for local channels. They did that before, but now they can force the purchase. “Yes, we blew off your antenna, but now you can get the same channels over satellite for six bucks a month.” Except for us it’s not the same channels. We live in Santa Barbara, but can’t get the local over-the-air channels. Instead we watch San Diego’s. Dish doesn’t offer us those, at any price.

The final irony is that the ViP 722k can’t use our broadband or our phone line either. Nobody ever figured out that problem. That means this whole adventure was for worse than naught. We’d have been better off if with our old ViP 622. There was nothing wrong with it that isn’t still wrong with its replacements.

Later my wife shared a conversation she had with a couple other people in town who had gone through similar craziness at their homes. “What happened to TV?” one of them said. “It’s gotten so freaking complicated. I just hate it.”

What’s happening is a dying industry milking its customers. That much is clear. The rest is all snow.

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It helps to recognize that the is exactly what its name denotes: an association of presses. Specifically, newspapers. Fifteen hundred of them. Needless to say, newspapers are having a hard time. (Hell, I gave them some, myself, yesterday.) So we might cut them a little slack for getting kinda testy and paranoid.

Reading the AP’s paranoid jive brings to mind Jim Clark on stage at the first (only?) Netscape conference. Asked by an audience member why he said stuff about Microsoft that might have a “polarizing effect”, Jim rose out of his chair and yelled at the questioner, “THEY’RE TRYING TO KILL US. THAT HAS A POLARIZING EFFECT!” I sometimes think that’s the way the AP feels toward bloggers. Hey, when you’re being eaten alive, everything looks like a pirhana.

But last week the AP, probably without intending it, did something cool. You can read about it in “Associated Press to build news registry to protect content“, a press release that manages to half-conceal some constructive open source possibilities within a pile of prose that seems mostly to be about locking down content and tracking down violators of AP usage policies. Ars Technica unpacks some of the possibilities. Good piece.

Over in Linux Journal I just posted AP Launches Open Source Ascribenation Project, in which I look at how the AP’s “tracking and tagging” technology, which is open source, can help lay the foundations for a journalistic world where everybody gets credit for what they contribute to the greater sphere of news and comment — and can get paid for it too, easily — if readers feel like doing that.

The process of giving credit where due we call , and the system by which readers (or listeners, or viewers) choose to pay for it we call .

Regardless of what we call it, that’s where we’re going to end up. The system that began when the AP was formed in 1846 isn’t going to go away, but it will have to adapt. And adopt. It’s good to see it doing the latter. The former will be harder. But it has to be done.

I’d say more here, but I already said it over there.

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“Saving newspapers” is beginning to look like saving caterpillars. Or worse, like caterpillars saving themselves. That’s was the message I got from Rick Edmonds’ API Report to Exec Summit: Paid Content Is the Future for News Web Sites, in Poynter, back in early June. In The Nichepaper Manifesto Umair Haque points toward a possible future butterfly stage for newspapers. Sez Umair,  “Nichepapers aren’t a new product, service, or business model. They are a new institution.”

He gives examples: Talking Points Memo. Huffington Post. Perez Hilton. Business Insider. He’s careful to say that these may not be the first or the best but are “avenues that radical innovators are already exploring to reconceive news for the 21st century.”

These, however, are limited as news sites, and not the best models of future nichepapers. Yes, they’re interesting and in some cases valuable sources of information; but they all also have axes to grind. In this sense they’re more like the old model (papers always had axes too) than the new one(s).

To help think about where news is going, let’s talk about one cause of serious news: wildfires. In Southern California we have lots of wildfires. They flare up quickly, then threaten to wipe out dozens, hundreds or thousands of homes, and too often do exactly that. Look up San Diego Fire, Day Fire, Gap Fire, Tea Fire, Jesusita Fire. The results paint a mosaic, or perhaps even a pointillist, picture of news sourced, reported, and re-reported by many different people, organizations and means. These are each portraits of an emerging ecosystem within  which newspapers must adapt of die.

Umair says, “In the 21st century, it’s time, again for newspapers to learn how to profit with stakeholders — instead of extracting profits from them. The 21st century’s great challenge isn’t selling the same old “product” better: it’s learning to make radically better stuff in the first place.”

Exactly. And that “making” will be as radically different as crawling and flying.

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[Later, on 1 October 2009... This matter has been resolved. The charge for going over has been dropped, the service restored and good will along with it. Thanks to both @sprintcares and the chat person at My Sprint.]

So I just got a “courtesy call” from Sprint, a company I’ve been talking up for a couple years because I’ve had nothing but positive experience with my Sprint EvDO data card.

Well, that’s over. The call was to inform me that I’d gone over the 5Gb monthly usage limit for my data card, to the tune of 10,241,704.22kb, for which I was to be charged $500, on top of my $59.99 (plus $1.24 tax) monthly charge.

I didn’t know about the 5Gb limit. (In fact, I believed Sprint had an unlimited data plan, which is one reason I used them.) Kent German in CNET explains why in Sprint to limit data usaga on Everything plans. He begins,

When is unlimited not unlimited? Apparently when it comes from Sprint. Though the carrier has been very active about touting its new “simply everything” plan, which includes unlimited mobile Internet and messaging, it plans to place a cap on monthly data usage next month. Sprint will limit its simply everything customers to 5GB of data usage per month, plus 300MB per month for off-network data roaming.

A Sprint representative told BetaNews that the cap is needed to ensure a great customer experience.

O ya. By “great” they must mean bill size. Kent continues,

“The use of voice and data roaming by a small minority of customers is generating a disproportionately large level of operating expense for the company,” the representative said. “This limit is well within the range of what a typical customer would normally use each month.”…

BetaNews said Sprint began notifying customers in monthly bills that were mailed this week. The change will go into effect 30 days after customers receive the note. Also, the carrier said it will call customers next month to make sure they’re aware of the changes.

Well, I don’t read my bills. They go to my bookkeeper, who pays them and tosses whatever BS comes along inside the envelopes. I also don’t have a Sprint phone, or phone number. Maybe that’s why I never got that call.

Why did I go over? Possibly because I had little or no reliable landline (cable) Internet connectivity at my house in Santa Barbara for weeks after I got back there in June. I wrote about that here, here, here, here and here. So I used my Sprint datacard a lot. In fact it was something of a life-saver.

Earth to Sprint: that “small minority of customers” is the future of your company. You should invest in them, and in your relationships with them.

The Sprint person on the “courtesy call” knocked $350 off the bill. That was because she was ready to “work” with me on the matter. I asked her how she arrived at that number. She said she couldn’t say.

I hope they work zero in to their future calculations. Because that’s what they’re getting from me as soon as I find a better deal elsewhere.

I’m not sure how to price the good will they’ve lost. In fact, I’m not sure that has a price.

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In his comment to my last post about the sale of WQXR to WNYC (and in his own blog post here), Sean Reiser makes an important point:

One of the unique things about the QXR was it’s relationship with the Times. The Times owned QXR before the FCC regulations prohibiting newspapers ownership of a radio station were enacted. Because of this relationship, QXR’s newsroom was located in the NY Times building and news gathering resources were shared. In a precursor to newspaper reporters doing podcasts, Times columnists and arts reporters would often appear on the air doing segments.

It’s true. The Times selling WQXR seems a bit like the New Yorker dropping poetry, or GE (née RCA) closing the Rainbow Room. (Which has already happened… how many times?) To cultured veteran New Yorkers, the Times selling WQXR seems more like a partial lobotomy than a heavy heirloom being thrown off a sinking ship.

For much of the history of both, great newspapers owned great radio stations. The Times had WQXR. The Chicago Tribune had (and still has) WGN (yes, “World’s Greatest Newspaper”). The Washington Post had WTOP. (In fact, the Post got back into the radio game with Washington Post Radio, on WTOP’s legacy 50,000-watt signal at 1500 AM. That lasted from 2006-2008.). Trust me, the list is long.

The problem is, both newspapers and radio stations are suffering. Most newspapers are partially (or, in a few cases — such as this one — totally) lobotomized versions of their former selves. Commercial radio’s golden age passed decades ago. WQXR, its beloved classical format, and its staff, have been on life support for years. Most other cities have lost their legacy commercial classical stations (e.g. WFMR in Milwaukee), or lucked out to various degrees when the call letters and formats were saved by moving to lesser signals, sometimes on the market’s outskirts (e.g. WCRB in Boston). In most of the best cases classical formats were saved by moving to noncommercial channels and becomimg public radio stations. In Los Angeles, KUSC took over for KFAC (grabbing the latter’s record library) and KOGO/K-Mozart. In Raleigh, WCPE took over for WUNC and WDBS. In Washington, WETA took over for WGMS. Not all of these moves were pretty, but all of them kept classical music alive on their cities’ FM bands.

In some cases, however, “saved’ is an understatement. KUSC, for example, has a bigger signal footprint and far more to offer, than KFAC and its commercial successors did. In addition to a first-rate signal in Los Angeles, KUSC is carried on full-size stations in Palm Springs, Thousand Oaks, Santa Barbara and San Luis Obispo — giving it stong coverage of more population than any other station in Los Angeles, including the city’s substantial AM stations. KUSC also runs HD programs on the same channels, has an excellent live stream on the Web, and is highly involved in Southern California’s cultural life.

I bring that up because the substantial advantages of public radio over commercial radio — especially for classical music — are largely ignored amidst all the hand-wringing (thick with completely wrong assumptions) by those who lament the loss  — or threatened loss — of a cultural landmark such as WQXR. So I thought I’d list some of the advantages of public radio in the classical music game.

  1. No commercials. Sure, public radio has its pitches for funding, but those tend to be during fund drives rather than between every music set.
  2. More room for coverage growth. The rules for signals in the noncommercial end of the band (from 88 to 92) are far more flexible than those in the commercial band. And noncommercial signals in the commercial band (such as WQXR’s new one at 105.9) can much more easily be augmented by translators at the fringes of their coverage areas — and beyond. Commercial stations can only use translators within their coverage areas. Noncommercial stations can stick them anywhere in the whole country. If WNYC wants to be aggressive about it, you might end up hearing WQXR in Maine and Montana. (And you can bet it’ll be on the Public Radio Player, meaning you can get it wherever there’s a cell signal.)
  3. Life in a buyer’s market. Noncommercial radio stations are taking advantage of bargain prices for commercial stations. That’s what KUSC did when it bought what’s now KESC on 99.7FM in San Luis Obispo. It’s what KCLU did when it bought 1340AM in Santa Barbara.
  4. Creative and resourceful engineering. While commercial radio continues to cheap out while advertising revenues slump away, noncommercial radio is pioneering all over the place. They’re doing it with HD Radio, with webcasting (including multiple streams for many stations), with boosters and translators, with RDS — to name just a few. This is why I have no doubt that WNYC will expand WQXR’s reach even if they can’t crank up the power on the Empire State Building transmitter.
  5. Direct Listener Involvement. Commercial radio has had a huge disadvantage for the duration: its customers and its consumers are different populations. As businesses, commercial radio stations are primarily accountable to advertisers, not to listeners. Public radio is directly accoutable to its listeners, because those are also its customers. As public stations make greater use of the Web, and of the growing roster of tools available for listener engagement (including tools on the listeners’ side, such as those we are developing at ProjectVRM), this advantage over commercial radio will only grow. This means WQXR’s listeners have more more opportunity to contribute positively to the station’s growth than they ever had when it was a commercial station. (Or if, like WCRB, it lived on as a lesser commercial station.) So, if you’re a loyal WQXR listener, send a few bucks to WNYC. Tell them thanks for saving the station, and tell them what you’d like them to do with the station as well.

I could add more points (and maybe I will later), but that should suffice for now. I need to crash and then get up early for a quick round trip to northern Vermont this morning. Meanwhile, hope that helps.

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How Teenagers Consume Media: the report that shook the City carries approximately no news for anybody who watches the changing tastes and habits of teenagers. What makes it special is that it was authored by a fifteen-year old intern at Morgan Stanley in London, and then published by the company.

It says teens like big TVs, dislike intrusive advertising, find a fun side to viral marketing, blow off Twitter, ignore all but the free tabloid newspapers, watch anime on YouTube and so on.

All these are momentary arrangements of patterns on the surface of a growing ocean of bits. (For why it grows, see Kevin Kelly.) What’s most productive to contemplate, I think, is how we will learn to thrive in a vast and growing bit-commons whilst (to borrow a favorite preposition of this teen) trying to make money in the midst.

Which brings me to Chris Anderson‘s new book, Free: the Future of a Radical Price. Malcolm Gladwell dissed it in The New Yorker, while Seth Godin said Malcolm is Wrong and Virginia Postrel gives it a mixed review in The New York Times. But I’m holding off for the simple reason that I haven’t finished reading it. When I do finish, what I’ll write won’t be a review, but something more along the lines of what I wrote in Linux Journal (here’s Part I and Part II, totaling more than 10,000 words) as a follow-on to Tom Friedman’s The World is Flat. Stay tuned for that. As with those last two items, it’ll go in Linux Journal.

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The Cox Cure

Had a nice long talk yesterday morning with Cox’s top tech guy here in Santa Barbara, and work continued on the poles and wires outside my house, according to a note left on my door by a field tech supervisor.

The service has now been up, without failing (far as I know) since then. Most of the day I was out having a great time with my kid and one of his buddies from Back East, as they say here.

It’s nice to have it working, and getting serious attention to a problem that was around for far too long. Hopefully it’s fixed now. We’ll see.

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I’ve left two messages with the very nice senior tech guy who came out on Monday and confirmed the problem without solving it. Another guy came yesterday when the problem wasn’t happening, and gave me the number of the senior guy to call.

Anyway, no response so far. Meanwhile, the usual: hjigh ping times and traceroutes that show the big latency starting at the first hop: inside Cox’s network.

A smart tech friend, suggests we just replace the cable modem and its power supply. Can’t hurt. Of course, that’s Cox’s gear and their job, and they’re awol, still.

Meanwhile, the quanity of work not getting done is huge.

If I had a choice of carriers, I’d switch in a heartbeat, but I don’t. Verizon is the only alternative, and my house is too far from a central office to get competitive data speeds. So, not much leverage there.

Another friend suggests calling the CEO’s office. If I don’t hear back from the senior tech guy today, I’ll try that in the morning.

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To their credit, fixing my problem has become a higher priority with Cox. A senior guy came out today, confirmed the problem (intermittent high latencies and packet losses), made some changes that adjusted voltages at the modem, and found by tracing the coax from our house to the new pole behind it that the guys who installed the pole nearly severed the coax when they did it. So he replaced that part of the line and brought the whole pole situation up closer to spec… for a few minutes.

Alas, the problem is still there. The engineer from Cox duplicated the problem on his own laptop, so he told me the ball is still in Cox’s court.

At its worst the problem is so bad, in fact, that this was as far as I got with my last ping test:

PING google.com (74.125.67.100): 56 data bytes
64 bytes from 74.125.67.100: icmp_seq=2 ttl=56 time=101.462 ms
^C
— google.com ping statistics —
9 packets transmitted, 1 packets received, 88% packet loss

The guy from Cox said my plight had been escalated, and has the attention of higher-up engineers there. He also said they’d come out to continue trouble-shooting the problem. “Probably by Thursday.”

We’ve had the problem  since June 17.

Meanwhile, I’m connecting to the Net and posting this through my Sprint datacard, just like I did last week in Maryland. Same results: good connections, adequate speeds and awful latencies:

dsearls2$ ping harvard.edu
PING harvard.edu (128.103.60.28): 56 data bytes
64 bytes from 128.103.60.28: icmp_seq=0 ttl=235 time=1395.515 ms
64 bytes from 128.103.60.28: icmp_seq=1 ttl=235 time=750.396 ms
64 bytes from 128.103.60.28: icmp_seq=2 ttl=235 time=295.272 ms
64 bytes from 128.103.60.28: icmp_seq=3 ttl=235 time=823.698 ms
64 bytes from 128.103.60.28: icmp_seq=4 ttl=235 time=1404.692 ms
64 bytes from 128.103.60.28: icmp_seq=5 ttl=235 time=1360.761 ms
64 bytes from 128.103.60.28: icmp_seq=6 ttl=235 time=803.610 ms
64 bytes from 128.103.60.28: icmp_seq=7 ttl=235 time=446.081 ms
64 bytes from 128.103.60.28: icmp_seq=8 ttl=235 time=554.643 ms
64 bytes from 128.103.60.28: icmp_seq=9 ttl=235 time=425.423 ms
^C
— harvard.edu ping statistics —
12 packets transmitted, 10 packets received, 16% packet loss

For work such as this blog post, which seems to require lots of dialog between my browser and WordPress at the server, the latencies are exasperating, because there’s so much dialog between server and client. I watch the browser status bar say “Connecting to blogs.law.harvard.edu…”, “Waiting for blogs.law.harvard.edu…” and “Transferring from blogs.law.harvard.edu…” over and over and over for a minute or more, every time I click on a button (such as “save draft” or “publish”).

So don’t expect to read much here until we finally get over this hump. Which has been in front of me since 17 June. Meanwhile I’m hoping to get back to editing in .opml soon, which should make things faster.

But I’ll need real connectivity soon, and I can only get that from Cox. (Don’t tell me about Verizon. They’re great back at my place in Boston, where I have FiOS; but here in Santa Barbara I’m too far from their central office to get more than mimimal-speed ADSL.)

The good thing is, Cox knows the problem is one they still have to solve, and they seem serious about fixing it. Eventually.

Meanwhile, for interested Cox folks, here’s how pings to Google currently go:

dsearls2$ ping google.com
PING google.com (74.125.127.100): 56 data bytes
64 bytes from 74.125.127.100: icmp_seq=0 ttl=45 time=110.803 ms
64 bytes from 74.125.127.100: icmp_seq=1 ttl=45 time=164.317 ms
64 bytes from 74.125.127.100: icmp_seq=2 ttl=45 time=204.076 ms
64 bytes from 74.125.127.100: icmp_seq=3 ttl=45 time=259.795 ms
64 bytes from 74.125.127.100: icmp_seq=4 ttl=45 time=397.490 ms
64 bytes from 74.125.127.100: icmp_seq=5 ttl=45 time=581.123 ms
64 bytes from 74.125.127.100: icmp_seq=6 ttl=45 time=506.292 ms
64 bytes from 74.125.127.100: icmp_seq=7 ttl=45 time=128.939 ms
64 bytes from 74.125.127.100: icmp_seq=8 ttl=45 time=328.000 ms
64 bytes from 74.125.127.100: icmp_seq=9 ttl=45 time=160.761 ms
64 bytes from 74.125.127.100: icmp_seq=10 ttl=45 time=176.398 ms
64 bytes from 74.125.127.100: icmp_seq=11 ttl=45 time=187.511 ms
64 bytes from 74.125.127.100: icmp_seq=12 ttl=45 time=188.291 ms
64 bytes from 74.125.127.100: icmp_seq=13 ttl=45 time=347.966 ms
64 bytes from 74.125.127.100: icmp_seq=14 ttl=45 time=285.017 ms
64 bytes from 74.125.127.100: icmp_seq=15 ttl=45 time=389.641 ms
64 bytes from 74.125.127.100: icmp_seq=16 ttl=45 time=399.993 ms
64 bytes from 74.125.127.100: icmp_seq=17 ttl=45 time=113.803 ms
64 bytes from 74.125.127.100: icmp_seq=18 ttl=45 time=153.111 ms
64 bytes from 74.125.127.100: icmp_seq=19 ttl=45 time=147.549 ms
64 bytes from 74.125.127.100: icmp_seq=20 ttl=45 time=198.597 ms
^C
— google.com ping statistics —
21 packets transmitted, 21 packets received, 0% packet loss

And here’s how they go to the nearest Cox gateway:

ping 68.6.66.1
PING 68.6.66.1 (68.6.66.1): 56 data bytes
64 bytes from 68.6.66.1: icmp_seq=0 ttl=239 time=676.134 ms
64 bytes from 68.6.66.1: icmp_seq=1 ttl=239 time=263.575 ms
64 bytes from 68.6.66.1: icmp_seq=2 ttl=239 time=429.944 ms
64 bytes from 68.6.66.1: icmp_seq=3 ttl=239 time=470.586 ms
64 bytes from 68.6.66.1: icmp_seq=4 ttl=239 time=473.553 ms
64 bytes from 68.6.66.1: icmp_seq=5 ttl=239 time=416.172 ms
64 bytes from 68.6.66.1: icmp_seq=6 ttl=239 time=489.699 ms
64 bytes from 68.6.66.1: icmp_seq=7 ttl=239 time=471.640 ms
64 bytes from 68.6.66.1: icmp_seq=8 ttl=239 time=349.825 ms
64 bytes from 68.6.66.1: icmp_seq=9 ttl=239 time=588.051 ms
64 bytes from 68.6.66.1: icmp_seq=10 ttl=239 time=606.703 ms
64 bytes from 68.6.66.1: icmp_seq=11 ttl=239 time=573.560 ms
64 bytes from 68.6.66.1: icmp_seq=12 ttl=239 time=454.920 ms
64 bytes from 68.6.66.1: icmp_seq=13 ttl=239 time=259.428 ms
^C
— 68.6.66.1 ping statistics —
14 packets transmitted, 14 packets received, 0% packet loss

And here is a traceroute to the same gateway:

traceroute to 68.6.66.1 (68.6.66.1), 64 hops max, 40 byte packets
1  10.0.2.1 (10.0.2.1)  2.376 ms  0.699 ms  0.711 ms
2  68.28.49.69 (68.28.49.69)  109.610 ms  78.637 ms  73.791 ms
3  68.28.49.91 (68.28.49.91)  84.093 ms  161.432 ms  84.844 ms
4  68.28.51.54 (68.28.51.54)  187.814 ms  166.084 ms  181.780 ms
5  68.28.55.1 (68.28.55.1)  126.050 ms  100.136 ms  239.987 ms
6  68.28.55.16 (68.28.55.16)  80.512 ms  147.347 ms  373.152 ms
7  68.28.53.69 (68.28.53.69)  121.593 ms  265.198 ms  323.666 ms
8  sl-gw10-bur-1-0-0.sprintlink.net (144.223.255.17)  331.535 ms  346.841 ms  279.394 ms
9  sl-bb20-bur-10-0-0.sprintlink.net (144.232.0.66)  397.594 ms  542.053 ms  546.655 ms
10  sl-crs1-ana-0-1-3-1.sprintlink.net (144.232.24.231)  986.040 ms  451.456 ms  630.898 ms
11  sl-st21-la-0-0-0.sprintlink.net (144.232.20.206)  726.689 ms  452.451 ms  235.828 ms
12  144.232.18.198 (144.232.18.198)  194.067 ms  295.496 ms  99.809 ms
13  64.209.108.70 (64.209.108.70)  262.008 ms  93.663 ms  114.594 ms
14  68.1.2.127 (68.1.2.127)  145.956 ms  123.435 ms  345.784 ms
15  ip68-6-66-1.sb.sd.cox.net (68.6.66.1)  346.696 ms  654.332 ms  406.933 ms

Draw (or re-draw) your own conclusions.

Maybe somebody out there in geekland can see the problem and help offer a solution. Thanks.

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Major props to Cox for cranking up my speeds to 18Mb/s downstream and 4Mb/s upstream. That totally rocks.

I’m getting that speed now. Here’s what Cox’s local diagnostic tool says:

TCP/Web100 Network Diagnostic Tool v5.4.12
click START to begin
Connected to: speedtest.sbcox.net  –  Using IPv4 address
Checking for Middleboxes . . . . . . . . . . . . . . . . . .  Done
checking for firewalls . . . . . . . . . . . . . . . . . . .  Done
running 10s outbound test (client-to-server [C2S]) . . . . . 3.79Mb/s
running 10s inbound test (server-to-client [S2C]) . . . . . . 18.04Mb/s
The slowest link in the end-to-end path is a 10 Mbps Ethernet subnet
Information: Other network traffic is congesting the link

That won’t last. The connection will degrade again, or go down completely. Here we go:

Connected to: speedtest.sbcox.net  –  Using IPv4 address
Checking for Middleboxes . . . . . . . . . . . . . . . . . .  Done
checking for firewalls . . . . . . . . . . . . . . . . . . .  Done
running 10s outbound test (client-to-server [C2S]) . . . . . 738.0kb/s
running 10s inbound test (server-to-client [S2C]) . . . . . . 15.09Mb/s
Your Workstation is connected to a Cable/DSL modem
Information: Other network traffic is congesting the link
[C2S]: Packet queuing detected

Here’s a ping test to Google.com:

PING google.com (74.125.127.100): 56 data bytes
64 bytes from 74.125.127.100: icmp_seq=0 ttl=246 time=368.432 ms
64 bytes from 74.125.127.100: icmp_seq=1 ttl=246 time=77.353 ms
64 bytes from 74.125.127.100: icmp_seq=2 ttl=247 time=323.272 ms
64 bytes from 74.125.127.100: icmp_seq=3 ttl=246 time=343.178 ms
64 bytes from 74.125.127.100: icmp_seq=4 ttl=247 time=366.341 ms
64 bytes from 74.125.127.100: icmp_seq=5 ttl=246 time=385.083 ms
64 bytes from 74.125.127.100: icmp_seq=6 ttl=246 time=406.209 ms
64 bytes from 74.125.127.100: icmp_seq=7 ttl=246 time=434.731 ms
64 bytes from 74.125.127.100: icmp_seq=8 ttl=246 time=444.653 ms
64 bytes from 74.125.127.100: icmp_seq=9 ttl=247 time=474.976 ms
64 bytes from 74.125.127.100: icmp_seq=10 ttl=247 time=472.244 ms
64 bytes from 74.125.127.100: icmp_seq=11 ttl=246 time=488.023 ms

No packet loss on that one. Not so on the next, to UCSB, which is so close I can see it from here:

PING ucsb.edu (128.111.24.40): 56 data bytes
64 bytes from 128.111.24.40: icmp_seq=0 ttl=52 time=407.920 ms
64 bytes from 128.111.24.40: icmp_seq=1 ttl=52 time=427.506 ms
64 bytes from 128.111.24.40: icmp_seq=2 ttl=52 time=441.176 ms
64 bytes from 128.111.24.40: icmp_seq=3 ttl=52 time=456.073 ms
64 bytes from 128.111.24.40: icmp_seq=4 ttl=52 time=237.366 ms
64 bytes from 128.111.24.40: icmp_seq=5 ttl=52 time=262.868 ms
64 bytes from 128.111.24.40: icmp_seq=6 ttl=52 time=287.270 ms
64 bytes from 128.111.24.40: icmp_seq=7 ttl=52 time=307.931 ms
64 bytes from 128.111.24.40: icmp_seq=8 ttl=52 time=327.951 ms
64 bytes from 128.111.24.40: icmp_seq=9 ttl=52 time=352.974 ms
64 bytes from 128.111.24.40: icmp_seq=10 ttl=52 time=376.636 ms
ç64 bytes from 128.111.24.40: icmp_seq=11 ttl=52 time=395.893 ms
^C
— ucsb.edu ping statistics —
13 packets transmitted, 12 packets received, 7% packet loss
round-trip min/avg/max/stddev = 237.366/356.797/456.073/69.322 ms

That’s low to UCSB, by the way. I just checked again, and got 9% and 25% packet loss. At one point (when the guy was here this afternoon), it hit 57%.

Here’s a traceroute to UCSB:

traceroute to ucsb.edu (128.111.24.40), 64 hops max, 40 byte packets
1  192.168.1.1 (192.168.1.1)  0.687 ms  0.282 ms  0.250 ms
2  ip68-6-40-1.sb.sd.cox.net (68.6.40.1)  349.599 ms  379.786 ms  387.580 ms
3  68.6.13.121 (68.6.13.121)  387.466 ms  400.991 ms  404.500 ms
4  68.6.13.133 (68.6.13.133)  415.578 ms  153.695 ms  9.473 ms
5  paltbbrj01-ge600.0.r2.pt.cox.net (68.1.2.126)  16.965 ms  18.286 ms  15.639 ms
6  te4-1–4032.tr01-lsanca01.transitrail.ne… (137.164.129.15)  19.936 ms  24.520 ms  20.952 ms
7  calren46-cust.lsanca01.transitrail.net (137.164.131.246)  26.700 ms  24.166 ms  30.651 ms
8  dc-lax-core2–lax-peer1-ge.cenic.net (137.164.46.119)  44.268 ms  98.114 ms  200.339 ms
9  dc-lax-agg2–lax-core2-ge.cenic.net (137.164.46.112)  254.442 ms  277.958 ms  273.309 ms
10  dc-ucsb–dc-lax-dc2.cenic.net (137.164.23.3)  281.735 ms  313.441 ms  306.825 ms
11  r2–r1–1.commserv.ucsb.edu (128.111.252.169)  315.500 ms  327.080 ms  344.177 ms
12  128.111.4.234 (128.111.4.234)  346.396 ms  367.244 ms  357.468 ms
13  * * *

As for modem function, I see this for upstream:

Cable Modem Upstream
Upstream Lock : Locked
Upstream Channel ID : 11
Upstream Frequency : 23600000 Hz
Upstream Modulation : QAM16
Upstream Symbol Rate : 2560 Ksym/sec
Upstream transmit Power Level : 38.5 dBmV
Upstream Mini-Slot Size : 2

… and this for downstream:

Cable Modem Downstream
Downstream Lock : Locked
Downstream Channel Id : 1
Downstream Frequency : 651000000 Hz
Downstream Modulation : QAM256
Downstream Symbol Rate : 5360.537 Ksym/sec
Downstream Interleave Depth : taps32Increment4
Downstream Receive Power Level : 5.4 dBmV
Downstream SNR : 38.7 dB

The symptoms are what they were when I first blogged the problem on June 21, and again when I posted a follow-up on June 24. That was when the Cox service guy tightened everything up and all seemed well … until he left. When I called to report the problem not solved Cox said they would send a “senior technician” on Friday. A guy came today. The problems were exactly as we see above. He said he would have to come back with a “senior technician” (or whatever they call them — I might be a bit off on the title), which this dude clearly wasn’t. He wanted the two of them to come a week from next Wednesday. We’re gone next week anyway, but I got him to commit to a week from Monday. That’s July 6, in the morning. The problem has been with us at least since the 18th, when I arrived here from Boston.

This evening we got a call from a Cox survey robot, following up on the failed service visit this afternoon. My wife took the call. After she indicated our dissatisfaction with the visit (by pressing the appropriate numbers in answer to a series of questions), the robot said we should hold to talk to a human. Then it wanted our ten-digit Cox account number. My wife didn’t know it, so the robot said the call couldn’t be completed. And that was that.

I doubt another visit from anybody will solve the problem, because I don’t think the problem is here. I think it’s in Cox’s system. I think that’s what the traceroute shows.

But I don’t know.

I do know that this is inexcusably bad customer service.

For Cox, in case they’re reading this…

  • I am connected directly to the cable modem. No routers, firewalls or other things between my laptop and the modem.
  • I have rebooted the modem about a hundred times. I have re-started my computers. In fact I have tested the link with three different laptops. Same results. Re-booting sometimes helps, sometimes not.
  • Please quit trying to fix this only at my end of the network. The network includes far more than me and my cable modem.
  • Please make it easier to reach technically knowledgeable human beings.
  • Make your chat system useful. At one point the chat person gave me Linksys’ number to call.
  • Thanks for your time and attention.

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The idea was to take some down time in Santa Barbara and get work done in my own nice office, with my nice comfortable chair, surrounded by space and time, with soft sea breezes blowing through.

Instead it’s been tech crash city since I got here last Thursday. (Except for getting out to the Live Oak Festival. That rocked. Also, trees, dirt and great music tend not to crash.)

First a system upgrade hosed a beloved old mail program. So far I can’t get the archives to migrate anywhere. I can still get email addressed to my searls.com and Gmail accounts, but not to my Harvard.edu account. I can send from Gmail. But balls are being dropped and lost all over the place.

Next my Internet connection through Cox got flaky. Mostly it’s bad. Details in my last post. A Cox repair guy finally came today. And, as Russ predicted, tightened everything up, tested it out, and all was fine. Dig this: I didn’t know that service had improved to 18Mb/s downstream and close to 4Mb/s upstream. It was right up there when he left, along with two-digit ping times to everything.

That was then. Soon as he left, we were back to bad. We’re at 3-digit ping times and packet losses. One other discovery: my 8-port Netgear Firewall/Router/Hub/Switch (I forget the name, which cannot be remembered — it demonstrates the opposite of branding) has Issues too. It introduces latencies and packet losses of its own when it’s in the loop. It’s out right now, not that it makes any difference. I’m back using my Sprint data card.

When I called Cox to get them to come back and finish the job, they said they’d send a senior tech on Friday afternoon. That’s two days from now. Then, in the middle of a tech support call with Apple, a Cox robot made an automated survey call. I couldn’t talk and hung up on it.

If you want to reach me, text or call. Or use a Twitter DM. Meanwhile, I’m going to take a shower and go for a long walk. Or vice versa.

Hope everybody’s enjoying Reboot. I really miss being there.

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Starting a few days ago, nothing outside my house on the Net has been closer than about 300 miliseconds. Even UCSB.edu, which I can see from here, is usually no more than 30 ms away on a ping test. Here’s the latest:

PING ucsb.edu (128.111.24.40): 56 data bytes
64 bytes from 128.111.24.40: icmp_seq=0 ttl=52 time=357.023 ms
64 bytes from 128.111.24.40: icmp_seq=1 ttl=52 time=369.475 ms
64 bytes from 128.111.24.40: icmp_seq=2 ttl=52 time=389.372 ms
64 bytes from 128.111.24.40: icmp_seq=3 ttl=52 time=414.025 ms
64 bytes from 128.111.24.40: icmp_seq=4 ttl=52 time=428.384 ms
64 bytes from 128.111.24.40: icmp_seq=5 ttl=52 time=28.120 ms
64 bytes from 128.111.24.40: icmp_seq=6 ttl=52 time=164.643 ms
64 bytes from 128.111.24.40: icmp_seq=7 ttl=52 time=292.241 ms
64 bytes from 128.111.24.40: icmp_seq=8 ttl=52 time=332.866 ms
64 bytes from 128.111.24.40: icmp_seq=9 ttl=52 time=330.573 ms
64 bytes from 128.111.24.40: icmp_seq=10 ttl=52 time=369.385 ms
64 bytes from 128.111.24.40: icmp_seq=11 ttl=52 time=375.593 ms
64 bytes from 128.111.24.40: icmp_seq=12 ttl=52 time=405.028 ms
64 bytes from 128.111.24.40: icmp_seq=13 ttl=52 time=413.990 ms
64 bytes from 128.111.24.40: icmp_seq=14 ttl=52 time=437.124 ms

It’s been this way for days. I can’t get a human at Cox, our carrier, so I thought I’d ask the tech folks among ya’ll for a little diagnostic help.

Here is a traceroute:

traceroute to ucsb.edu (128.111.24.40), 64 hops max, 40 byte packets
1  ip68-6-68-81.sb.sd.cox.net (68.6.68.81)  5.828 ms  3.061 ms  2.840 ms
2  ip68-6-68-1.sb.sd.cox.net (68.6.68.1)  324.824 ms  352.686 ms  358.682 ms
3  68.6.13.121 (68.6.13.121)  359.635 ms  369.743 ms  372.376 ms
4  68.6.13.133 (68.6.13.133)  386.039 ms  389.809 ms  415.532 ms
5  paltbbrj01-ge600.0.r2.pt.cox.net (68.1.2.126)  430.554 ms  447.079 ms  423.461 ms
6  te4-1–4032.tr01-lsanca01.transitrail.ne… (137.164.129.15)  464.229 ms  453.908 ms  423.090 ms
7  calren46-cust.lsanca01.transitrail.net (137.164.131.246)  206.217 ms  251.298 ms  261.263 ms
8  dc-lax-core1–lax-peer1-ge.cenic.net (137.164.46.117)  264.824 ms  284.859 ms  285.808 ms
9  dc-lax-agg2–lax-core1-ge.cenic.net (137.164.46.110)  289.834 ms  307.450 ms  313.997 ms
10  dc-ucsb–dc-lax-dc2.cenic.net (137.164.23.3)  323.183 ms  331.668 ms  345.606 ms
11  r2–r1–1.commserv.ucsb.edu (128.111.252.169)  340.756 ms  377.695 ms  375.946 ms
12  128.111.4.234 (128.111.4.234)  365.500 ms  397.311 ms  393.919 ms

Looks to me like the problem shows up at the second hop. Any guesses as to what that is? Yes, I’ve rebooted the cable modem, many times. No difference.

I’m talking now over my Sprint data card. EVDO over the cell system. Latencies run around 70-90 ms. So the problem is clearly one with Cox, methinks.

I’m only home from the Live Oak Festival for a shower, so I’ll leaving again in a few minutes and won’t get around to dealing with this (or anything) until tomorrow. Just wanted to get the question out there to the LazyWeb in the meantime. If the problem really is Cox’s, I’d like to know what to tell them when I go down to their office. No use calling on the phone. Too many robots.

Happy solstice, everybody. And thanks!

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For reasons I don’t have time to trouble-shoot, there is too much latency between my house and Cox, my Internet provider here in Santa Barbara.

On top of that, re-setting my SMTP (outbound email) to smtp.west.cox.net, which has always worked in the past, doesn’t work this time. So mail isn’t going out. I don’t have time to trouble-shoot that either, because I’m already late for the Live Oak Festival, where we already have a tent set up. I’m just back at the house picking up some stuff.

See ya’ll Monday.

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Apple has the best taste in the world. It also has the tightest sphincter. This isn’t much of a problem as long as they keep it in their pants, for example by scaring employees away from saying anything about anything that has even the slightest chance of bringing down the Wrath of Steve or his factota. (How many bloggers does Apple have?)  But they drop trow every time they squeeze down—you know, like China—on an iPhone application they think might be “objectionable”.

I see by Jack Schofield that they’ve done it again, but this time they pissed off (or on) the wrong candidate: an app (from Exact Magic) that flows RSS feeds form the EFF. Sez Corynne McSherry in an EFF post, “… this morning Apple rejected the app. Why? Because it claims EFF’s content runs afoul of the iTune’s App Store’s policy against ‘objectionable’ content. Apparently, Apple objects to a blog post that linked to a ‘Downfall‘ parody video created by EFF Board Chairman Brad Templeton.”

Brad’s a funny guy. (He created rec.humor.funny back in the Net’s precambrian age.) He has also forgotten more about the Internet than most of us will ever learn. Check out The Internet: What is it really for? It was accurate and prophetic out the wazoo. Brad wrote it 1994, while Apple was busy failing to ape AOL with a walled garden called eWorld.

Apple’s App Store is an eWorld that succeeded. A nice big walled garden. Problem is, censorship isn’t good gardening. It is, says Corynne, “not just anti-competitive, discriminatory, censorial, and arbitrary, but downright absurd.” Or, as my very tasteful wife puts it, unattractive.

Also kinda prickly, if you pick on a porcupine like the EFF. Hence, to contine with Corynne’s post,

iPhone owners who don’t want Apple playing the role of language police for their software should have the freedom to go elsewhere. This is precisely why EFF has asked the Copyright Office to grant an exemption to the DMCA for jailbreaking iPhones. It’s none of Apple’s business if I want an app on my phone that lets me read EFF’s RSS feed, use Sling Player over 3G, or read the Kama Sutra.

Not surprisingly this followed, on the same post:

UPDATE: Apparently, Apple has changed its mind and has now approved the EFF Updates app. This despite the fact that the very same material is still linked in various EFF posts (including this one!). Just one more example of the arbitrary nature of Apple’s app approval process.

There’s a limit to how long (much less well, or poorly) Apple can keep sphinctering App Store choices. I’m betting it’ll stop when the iPhone gets serious competition from equally appealing phones that can run applications that come from anywhere, rather than just from some controlling BigCo’s walled garden.

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I’ve been a Wall Street Journal subscriber since the 1970s. I still am. The paper shows up at my doorstep every day.

I’ve also been a subscriber to the Journal online. It costs extra. I’ve gladly paid it, even though I think the paper makes a mistake by locking its archives behind a paywall. (Sell the news, give away the olds, I say.)

I’d still be glad to pay it, if the Journal made it easy. But they don’t. No paper does, far as I know. In fact very few media make it easy at all to give them money for their online goods.

As it happens, my Journal online subscription just ran out. To fix matters, the paper’s site prompted me not to renew, but to update my credit card. So I went through the very complicated experience of updating that data, with the form losing most of the data each time I had to fill in a blank missed on the last try. (Why separate house number from street name?) In the midst it wouldn’t take my known password, and I had to have them do the email thing, through which I got to create a new password after clicking on a link in an email sent to me by the WSJ “system.” Even after doing that, and getting the new credit card info in there, and everything seemed to be fine (no more mistakes noticed on the form)… I can’t get in.

Did the payment go through? I have no idea. The credit card, from Chase, also has an impossible website. I don’t even want to go there.

In any case, I can no longer get in. At the top of the login page, it says “Welcome, Doc Searls.” Below that it tells me to log out if I am not myself. And below that it says

Your Current Subscription(s)
None

I can still access my Personal Information, which includes rude questions about my income, the number of people in my organization and how many stock transactions my household made in the past 12 months. Earth to Journal: Readers hate filling out shit like that. Why put readers over a grill like that? Does it really help sales? Please.

Okay, between the last paragraph and this one I somehow got far enough into the site to actually read some stuff. Specifically, this Peggy Noonan piece, and this PJ O’Rourke piece. In the midst of hunting those down, search results that failed said this:

No Information Available

Your subscription does not include access to this service.

If you have any questions please call Customer Service at 800-369-2834 (or 609-514-0870) or contact us by e-mail at  onlinejournal at wsj.com. Representatives are available Monday-Friday from 7 a.m. to 10 p.m. & Saturday from 8 a.m. to 3 p.m. (ET). Subscribers outside the United States, click here.

Good gawd.

Why put readers through #$%^& ordeals like these? Not to mention a website that’s already cluttered beyond endurance.

Because it’s always been done this way, they say. “Always” meaning “since 1995.”

Actually, it’s gotten worse in recent years, all the better to drag eyeballs across advertising, and to maximize the time readers spend on the site.

Hell, I’ve been on the WSJ site for the last hour, hating every second of it.

We can do better than this. I say we, because I have no faith at all that the Journal, or any of the papers, will ever fix problems that have been obvious for the duration. The readers are going to have to tell them what to do. And I mean all of them at once. We need one basic way to interact with media and their systems for accepting payments. Not as many different ways as there are media, all of them bad.

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So I’m walking across the Harvard campus, going from one Berkman office to another, listening to KCLU from Santa Barbara on my iPhone. The guest on the show is Berkman’s own John Palfrey. I think, that’s coolwhat’s the show? The tuner doesn’t tell me, because (I assume) KCLU doesn’t provide that data along with the audio stream.

To find out, I just sat down on a bench, popped open the laptop and started looking around. KCLU’s site says what’s on now is OnPoint. That’s because the time on the scuedule block says 9:00am. It’s currently 10:45am, Pacific. The next show block on the schedule is Fresh Air at 11:00am. John isn’t listed as an OnPoint guest, so… what is the show he’s on?

I wait until the interview with John ends, and then I learn that the show is Here & Now, which KCLU says comes on at 2pm. Here & Now has the JP segment listed. Says this:

More Countries Use Internet Censorship
Listen
We’ve heard about countries like China, Iran and North Korea censoring websites. But our guest, John Palfrey of Harvard’s Berman Center for Internet and Society says the practice is becoming more widespread—more than three dozen countries do extensive censoring, even France, Australia and the U.S. engage in some type of censorship.

Now it’s 11:00am Pacific, and KCLU brings on Science Friday. Also at variance from the schedule.

I’m not sure how to fix the problem of not including show data in a stream (or, if included, getting it displayed on software tuners), though I am sure it’s fixable. More importantly, I am convinced of the  need of listeners to know what they’re hearing, to bookmark it, and to find out more about it later. At the very least they should be able to find the answer to the “What was that?” question — without spending fifteen minutes surfing around a browser on a laptop.

Being able to know what you’re hearing would also inform decisions about, say, how much money you’d like to throw at the station or a program, if you’d like to do that. That’s what EmanciPay (which I wrote about yesterday) would help do.

Anyway, that’s why we’re working on Listen Log, as a variety of Media Logging. Input welcome.

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Yesterday I reported hearing that the New York Times was thinking about putting its editorial behind a paywall again. Today James Warren gives substance to the rumors:

Here’s a story the newspaper industry’s upper echelon apparently kept from its anxious newsrooms: A discreet Thursday meeting in Chicago about their future.

“Models to Monetize Content” is the subject of a gathering at a hotel which is actually located in drab and sterile suburban Rosemont, Illinois; slabs of concrete, exhibition halls and mostly chain restaurants, whose prime reason for being is O’Hare International Airport. It’s perfect for quickie, in-and-out conclaves.

There’s no mention on its website but the Newspaper Association of America, the industry trade group, has assembled top executives of the New York Times, Gannett, E. W. Scripps, Advance Publications, McClatchy, Hearst Newspapers, MediaNews Group, the Associated Press, Philadelphia Media Holdings, Lee Enterprises and Freedom Communication Inc., among more than two dozen in all. A longtime industry chum, consultant Barbara Cohen, “will facilitate the meeting.”

I can see the headline already:  Newspaper Bigs Form Trust To Set Content Prices.

Just kidding.

We do need to be serious here. The Situation is dire. Humpty Dumpty is reaching terminal velocity.

But don’t bother wishing the king’s horses and men luck with the fix. They can’t do it. No newspaper trade group, no collection of top newspaper executives, will come up with a creative solution to problems that have already earned Top Rank status in the innovators dilemma casebook. The best these execs can do is make Humpty’s fall a drop into cyberspace. They have to make Humpty Net-native. They can’t do that just with better-and-better websites, or with “monetization” schemes such as “micropayments” or other scarcity plays with a net-ish gloss.

As disruptive technologies go, it’s hard to beat the Interent. The Net didn’t just push  Humpty off the wall. It blew up that wall and the whole world on which both sat. In that wall’s place is a wide-open space where abundance is not only the prevailing condition, but a severly reproductive one that’s especially suited to interesting “content.” As Kevin Kelly aptly puts it, The internet is a copy machine. One measure of content’s worth is how much it gets copied and quoted. How the hell do you monetize that?

In a New Yorker piece this week, Bill Keller, the Times‘ Executive Editor, said, “There’s a crying demand for what we do and, sadly, a diminishing supply of it. How we get the demand to pay for the supply is the existential question of newspapers in general and the Times in particular.” He’s right in all but one respect: that first person plural we. Unless he’s referring to a population of sufficient generality to include readers. Or, more importantly, hackers. Geeks bearing gifts.

As it happens, we (the geeks) have one. It’s called EmanciPay. It hands the pricing gun over to the customers (readers in this case) and then makes it easy for them to pay as much as they like, however they like, on their terms. Or at least to start with that full set of options. Whatever readers decide to pay, the sum of it won’t be $0, which is what readers are paying now. (Online, at least, in nearly all cases.)

Evidence:::

Peter Kafka reports this from the D7 conference today (over a Wall Street Journal AllThingsDigital blog):

Time for some polls! No surprise: People like to read newspapers online. Also no surprise: But people don’t pay for it. Somewhat of a surprise: People say that they are willing to pay for some kind of news.

My boldface.

I conduct similar audience polls often, though my subject is usually public radio. “How many people here listen to public radio?” Nearly all hands go up. “How many of you pay for it?” About 10% stay up. “How many would pay for it if it were real easy?” More hands go up. “How many would pay if stations would stopped begging for money with fund drives?”  Many more hands go up, enthusiastically.

So the market is there. The question is how to tap it.

At ProjectVRM we propose tapping it from the customers’ side: for newspapers, from the readers side. We also propose doing it one way for all readers and all newspapers, rather than X different ways for X different papers, each designed by each paper for their own readers. In that direction lies a field of silos, all with their own scarcities, their own frictions, their own lock-ins. We need one way to do this for the same reason we need one way to do email.

Remember back when AOL, Prodigy, Lotus Notes, MCIMail and the rest all had their own ways of making you correspond? That’s what we’ll get if we leave content monetization up to the papers alone. They’ll all have their own ways of locking you in, just like retailers all have their own “loyalty” programs, each with their own cards, their own barcodes for you, their own reward systems, their own special ways of inconveniencing you for their own exclusive benefit.

EmanciPay will be simple and straightforward. It will make it easy for you to pay what you want (which may be what the papers what you to pay … or more … or less), and to do it on your terms and not just theirs. This doesn’t mean that the papers can’t have terms of their own. Maybe they have a suggested price, or a minimum they’re willing to accept. Whatever they come up with, however, will be informed by interaction out in the open marketplace, rather than their own private ones, where they make all the rules.

Think of EmanciPay as a way to unburden sellers of the need to keep trying to control markets that are beyond their control anyway. Think of it as a way that “free market”  can mean more than “your choice of captor.” Think of it as a way that “customer relationships” can be worthy of the label because both sides are carrying their ends of the relationship burden — rather than the sellers’ side carrying the whole thing (as CRM systems do today).

EmanciPay is an open source project. When it rolls out, it will be free and open to anybody.

Want to help? Let me know. (firstname at lastname dot com) I’m serious.

The only problem is that development work on EmanciPay is just getting started. (I haven’t wanted to publicize it, because I wanted it to be ready to go — or at least to vet — first.)  But that’s also an opportunity.

What matters for the papers is that there’s at least one answer to their challenge out there. And it’s free for the making.

Cross-posted here.

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WebTV was way ahead of its time and exactly backwards. The idea was to put the Web on TV. In the prevailing media framework of the time, this made complete sense. TV had been around since the Forties, and nearly everybody devoted many hours of their daily lives to it. The Web was brand new then. And, since the Web used a tube like TV did, it only made sense to make the Web work on TV, rather than vice versa.

Microsoft bought WebTV for $.425 billion in April 1997. It was the most Microsoft had ever spent on an acquisition, and a stunning sum to spend on what was clearly a speculative play. But Microsoft clearly thought it was skating to where the puck was going.

Not long after that I heard from Dave Feinleib, an executive at Microsoft. Dave wanted to know if I would be interested in writing a chapter for a book he was putting together on the convergence of the Web and television. What brought him to my door was that I was the only writer he found who claimed the Web would eat TV, rather than vice versa. Everybody else was saying that history was going the other way — including Microsoft itself, with its enormous bet.

Dave was an outstanding editor, and did a great job pulling his book together. Originally he wanted it to be published by somebody other than Microsoft, but that didn’t work out. If I’m not mistaken (and Dave, if you’re out there somewhere, correct me), his choices of title also didn’t make it. The title finally chosen was a kiss of death: The Inside Story of Interactive TV and (in much larger type) WebTV for Windows. (Cool: You can still get it at Amazon, so death in this case is only slightly exaggerated.)

It was a good book, and an important historic document. At least for me. Much of what I later contributed to The Cluetrain Manifesto I prototyped in my chapter of Dave’s book. My title was “The Message Is Not the Medium.”

Amazingly, I just found a draft of the chapter, which I assumed had been long gone in an old disk crash or something. Begging the indulgence of Dave and Microsoft, I’ll quote from it wholesale. Remember that this was written in 1998, at the very height of the dot-com bubble.

About the conversational nature of markets:

So what we have here are two metaphors for a marketplace: 1) a battlefield; and 2) a conversation. Which is the better metaphor for the Web market? One is zero-sum and the other is positive-sum. One is physical and the other is virtual. One uses OR logic, and the other uses AND logic.

It’s no contest. The conversation metaphor describes a world exploding with positive new sums. The battlefield metaphor insults that world by denying those sums. It works fine when we’re talking about battles for shelf space in grocery stores; but when we’re talking about the Web, battlefield metaphors ignore the most important developments.

There are two other advantages to the conversation metaphor. First, it works as a synonym. Substitute the word “conversation” for  “market” and this fact becomes clear. The bookselling conversation and the bookselling market are the same. Second, conversations are the fundamental connections human beings make with each other. We may love or hate one another, but unless we’re in conversation, not much happens between us. Societies grow around conversations. That includes the business societies we call markets…

About the Web as a marketplace:

Today the Web remains an extraordinarily useful way to publish, archive, research and connect all kinds of information. No medium better serves curious or inventive minds.

While commerce may not have been the first priority of the Web’s prime movers, their medium has quickly proven to be the most commercial medium ever created. It invites every business in the Yellow Pages either to sell on the Web or to support their existing business by using the Web to publish useful information and invite dialog with customers and other involved parties. In fact, by serving as both an ultimate yellow page directory and an endless spread of real estate for stores and businesses, the Web demonstrates extreme synergy between the publishing and retailing metaphors, along with their underlying conceptual systems.

So, in simple terms, the Web efficiently serves two fundamental human needs:

1.    The need to know; and
2.    The need to buy.

While it also serves as a fine way to ship messages to eyeballs, we should pause to observe that the message market is a conversation that takes place entirely on the supply side of TV’s shipping system. In the advertising market, media sell space or time to companies that advertise. Not to consumers. The consumers get messages for free, whether they want them or not.

What happens when consumers can speak back — not just to the media, but to the companies who pay for the media? In the past we never faced that question. Now we do. And the Web will answer with a new division of labor between advertising and the rest of commerce. That division will further expose the limits of both the advertising and entertainment metaphors.

On Sales vs. Advertsing, and how the Web does more for the former than the latter:

“Advertising is what you do when you can’t go see somebody. That’s all  it is.” — Fairfax Cone

Fairfax “Fax” Cone founded one of the world’s top advertising agencies, Foote, Cone & Belding, and ran it for forty years. A no-nonsense guy from Chicago, Cone knew exactly what advertising was and wasn’t about. With this simple definition — what you do when you can’t go see somebody — he drew a clear line between advertising and sales. Today, thirty years after he retired, we can draw the same line between TV and the Web, and divide the labors accordingly.

On one side we have television, the best medium ever created for advertising. On the other side we have the Web, the best medium ever created for sales.

The Web, like the telephone, is a much better tool for sales than for promotion. It’s what you do when you can go see somebody: a way to inform customers and for them to inform you. The range of benefits is incalculable. You can learn from each other, confer in groups, have visually informed phone conversations, or sell directly with no sales people at all.

In other words, you can do business. All kinds of business. As with the phone, it’s hard to imagine any business you can’t do, or can’t help do, with the Web.

So we have a choice. See or be seen: see with the Web, or be seen on TV. Talk with people or talk at them. Converse with them, or send them messages.

Once we divide these labors, advertising on the Web will make no more sense than advertising on the phone does today. It will be just as unwelcome, just as intrusive, just as rude and just as useless.

The Web will call forth — from both vendors and customers — a new kind of marketing: one that seeks to enlarge the conversations we call business, not to assault potential customers with messages they don’t want. This will expose Web advertising — and most other advertising — as the spam it is, and invite the development of something that serves supply without insulting demand, and establishes market conversations equally needed by both.

This new marketing conversation will embrace what Rob McDaniel  calls a “divine awful truth”  — a truth whose veracity is exceeded only by its deniability. When that truth becomes clear, we will recognize most advertising as an ugly art form  that only dumb funding can justify, and damn it for the sin of unwelcome supply in the absence of demand.

That truth is this: There is no demand for messages. And there never was.

In fact, most advertising has negative demand, especially on TV. It actually subtracts value. To get an idea just how negative TV advertising is, imagine what would happen if the mute buttons on remote controls delivered we-don’t-want-to-hear-this messages back to advertisers. When that feedback finally gets through, the $180+ billion/year advertising market will fall like a bad soufflé.

It will fall because the Web will bring two developments advertising has never seen before, and has always feared:  1) direct feedback; and 2) accountability. These will expose another divine awful truth: most advertising doesn’t work.

In the safety of absent alternatives, advertising people have always admitted as much. There’s an old expression in the business that goes, “I know half my advertising is wasted. I just don’t know which half.” (And let’s face it, “half” is exceedingly generous.)

With the Web, you can know. Add the Web to TV, and you can measure waste on the tube too.

Use the Web wisely, and you don’t have to settle for any waste at all.

About advertising’s fatal flaw:

Television is two businesses: 1) an entertainment delivery service; and 2) an advertising delivery service. They involve two very different conversations. The first is huge and includes everybody. The second is narrow and only includes advertisers and broadcasters.

TV’s entertainment producers are program sources such as production companies, network entertainment divisions, and the programming sides of TV stations. These are also the vendors of the programs they produce. Their customers and distributors are the networks and TV stations, who give away the product for free to their consumers, the viewers.

In TV’s advertising business, the advertising is produced by the advertisers themselves, or by their agencies. But in this market conversation, advertisers paly the customer role. They buy time from the networks and the stations, which serve as both vendors and distributors. Again, viewers consume the product for free.

In the past, the difference between these conversations didn’t matter much, because consumers were not part of TV’s money-for-goods market conversation.  Instead, consumers were part of the conversation around the product TV gives away: programming.

In the economics of television, however, programming is just bait. It’s very attractive bait, of course; but it’s on the cost side of the balance sheet, not the revenue side. TV’s $45+ billion revenues come from advertising, not programming. And the sources of programming make most of their money from their customers: networks, syndicators and stations. Not from viewers.

Broadcasters, however, are accustomed to believing that their audience is deeply involved in their business, and often speak of demographics (e.g. men 25-54) as “markets.” But there is no market conversation here, because the relationship — such as it is — is restricted to terms set by what the supply side requires, which are ratings numbers and impersonal information such as demographic breakouts and lifestyle characterizations. This may be useful information, but it lacks the authenticity of real market demand, expressed in hard cash. In fact, very few viewers are engaged in conversations with the stations and networks they watch. It’s a one-way, one-to-many distribution system. TV’s consumers are important only in aggregate, not as individuals. They are many, not one. And, as Reese Jones told us earlier, there is no such thing as a many-to-one conversation. At best there is only a perception of one. Big difference.

So, without a cash voice, audience members can only consume. Their role is to take the bait. If the advertisements work, of course, they’ll take the hook as well. But the advertising business is still a conversation that does not include its consumers..

So we get supply without demand, which isn’t a bad definition of advertising.

Now let’s look at the Web.

Here, the customer and consumer are the same. He or she can buy the advertisers’ goods directly from the advertiser, and enjoy two-way one-to-one market conversations that don’t involve the intervention either of TV as a medium or of one-way messages intended as bait. He or she can also buy entertainment directly from program sources, which in this relationship vend as well as produce. The distribution role of TV stations and networks is unnecessary, or at least peripheral. In other words, the Web disintermediates TV, plus other media.

So the real threat to TV isn’t just that the Web makes advertising accountable. It’s that it makes business more efficient. In fact the Web serves as both a medium for business and as a necessary accessory to it, much like the telephone. No medium since the telephone does a better job of getting vendors and customers together, and of fostering the word-of-mouth that even advertisers admit is the best advertising.

The Web is an unprecedented clue-exchange system. And when companies get enough clues about how poorly their advertising actually works, they’ll drop it like a bad transmission, or change it so much we can’t call it advertising any more.

We may have a blood bath. Killing ad budgets is a snap. Advertising is protected by no government agencies, and encouraged by no tax incentives. It’s just an expense, a line item, overhead. You can waste it with a phone call and almost nobody will get fired, aside from a few marketing communications (“marcom”) types and their expensive ad agencies.

About TV’s fatal flaw:

Few would argue that TV is a good thing. Hand-wringing over TV’s awfulness is a huge nonbusiness. TV Free America counts four thousand studies of TV’s effects on children. The TVFA also says 49% of Americans think they watch too much TV, and 73% of American parents think they should limit their kid’s TV watching.

And, as the tobacco industry will tell you, smoking is an “adult custom” and “a simple matter of personal choice.”

Then let’s admit it: TV is a drug. So why do we take it when we clearly know it’s bad for our brains?

Six reasons: 1) because it’s free; 2) because it’s everywhere; 3) because it’s narcotic; 4) because we enjoy it; 5) because it’s the one thing we can all talk about without getting too personal; and 6) because it’s been with us for half a century.

Television isn’t just part of our culture; it is our culture. As Howard Beale tells his audience, “You dress like the tube, you eat like the tube, you raise your children like the tube.” And we do business like the tube, too. It’s standard.

Howard Beale had it right: television is a tube. Let’s look at it one more time, from our point of view.

What we see is a one-way freight forwarding system, from producers to consumers. Networks and stations “put out,” “send out” and “deliver” programs through “channels” on “signals” that an “audience” of “viewers” “receive,” or “get” through this “tube.” We “consume” those products by “watching” them, often intending to “vege out” in the process.

Note that this activity is bovine at best, vegetative at worst and narcotic in any case. To put it mildly, there is no room in this metaphor for interactivity. And let’s face it, when most people watch TV, the only thing they want to interact with is the refrigerator.

Metaphorically speaking, it doesn’t matter that TV contains plenty of engaging and stimulating content, any more than it matters that life in many ways isn’t a journey. TV is a tube. It goes from them to us. We just sit here and consume it like fish in a tank, staring at glass.

Of course we’re not really like that. We’re conscious when we watch TV.

Well, of course we are. So are lots of people. But that’s not how the concept works, and its not what the system values. TV’s delivery-system metaphors reduce viewing to an effect — a noise at the end of the trough. And they reduce programming to container cargo. “Content,” for example, is a tubular noun that comes straight out of the TV conversation. What retailers would demean their goods with such a value-subtracting label?   Does Macy’s sell “content?” With TV, the label is accurate. The product is value-free, since consumers don’t pay a damn thing for it.

There is a positive side to the entertainment conversation, of course. Writers, producers, directors and stars all put out “shows” to entertain an “audience.” Here the underlying metaphor is theater. By this conceptual metaphor, TV is a stage.  But the negotiable market value of this conversation is provided entirely by its customers: the TV stations and networks. The audience, however, pays nothing for the product. Its customers use it as advertising bait. This isolates the show-biz conversation and its value. You might say that TV actually subtracts value from its own product, by giving it away.

And, the story of TV’s death foretold:

In the long run (which may not be very long), the Web conversation will win for the simple reason that it supports and nurtures direct conversations, and therefore grows business at a much faster rate. It also has conceptual metaphors that do a better job of supporting commerce.

Drugs have their uses. But it’s better to bet on the nurtured market than on the drugged one.

Trees don’t grow to the sky. TV’s $45 billion business may be the biggest redwood in the advertising forest, but in a few more years we’ll be counting its rings. “Propaganda ends where dialog begins,” Jacques Ellul says.

The Web is about dialog. The fact that it supports entertainment, and does a great job of it, does nothing to change that fact. What the Web brings to the entertainment business (and every business), for the first time, is dialog like nobody has ever seen before. Now everybody can get into the entertainment conversation. Or the conversations that comprise any other market you can name. Embracing that is the safest bet in the world. Betting on the old illusion machine, however popular it may be at the moment, is risky to say the least…

TV is just chewing gum for the eyes. — Fred Allen

This may look like a long shot, but I’m going to bet that the first fifty years of TV will be the only fifty years. We’ll look back on it the way we now look back on radio’s golden age. It was something communal and friendly that brought the family together. It was a way we could be silent together. Something of complete unimportance we could all talk about.

And, to be fair, TV has always had a very high quantity of Good Stuff. But it also had a much higher quantity of drugs. Fred Allen was being kind when he called it “chewing gum for the eyes.” It was much worse. It made us stupid. It started us on real drugs like cannabis and cocaine. It taught us that guns solve problems and that violence is ordinary. It disconnected us from our families and communities and plugged us into a system that treated us as a product to be fattened and led around blind, like cattle.

Convergence between the Web and TV is inevitable. But it will happen on the terms of the metaphors that make sense of it, such as publishing and retailing. There is plenty of room in these metaphors — especially retailing — for ordering and shipping entertainment freight. The Web is a perfect way to enable the direct-demand market for video goods that the television industry was never equipped to provide, because it could never embrace the concept. They were in the eyeballs-for-advertisers business. Their job was to give away entertainment, not to charge for it.

So what will we get? Gum on the computer screen, or choice on the tube?

It’ll be no contest, especially when the form starts funding itself.

Bet on Web/TV, not TV/Web.

Looking back on all that, I wince at how hyperbolic some of it was (like, there really is some demand for some messages), but I’m still plased with what I got right, which is that the Web eats TV. Which brings me to the precipitating post, YouTube is Huge and About to Get Even Bigger, by Jennifer Van Grove in Mashable. Sez Jennifer,

According to YouTube, the hours of video uploaded to YouTube every minute has been growing astronomically since mid-2007, when it was just a measly six hours per minute. Then, in “January of this year, it became 15 hours of video uploaded every minute, the equivalent of Hollywood releasing over 86,000 new full-length movies into theaters each week.”

Now, just a few months later and we’ve hit the 20 hour per minute milestone, which means that for every second in time about 33 minutes of video make it to YouTube, and that for any given day 28,800 hours of video are uploaded in total…

Even though YouTube (YouTube reviews) is seeing such massive upload numbers, and we think that speaks to the strength of their community, they still have monetization challenges that are only exacerbated by the rising bandwidth costs required to support such an enormous load. Bandwidth costs are already proving to be the bane of YouTube’s existence, possibly resulting in $470 million in loses for this year alone.

So while YouTube’s outwardly celebrating that we’re dumping 20 hours of video on their servers every minute, we think they should count their blessings with a little more realism since, based on previous patterns, this number, along with bandwidth costs, will only continue to rise.

“Rise” is too weak a verb. What we have here is something of an artesian flood, a continent of blooming volcanoes.

In the old top-down world of broadcasting, all we had were a few thousand big transmitters, each with limited reach, stretched and widened by cable and satellite TV. (Remember that what we call “cable” began as CATV: Community Antenna TeleVision.) It is over these legacy systems, plus the upgraded phone system, that most of us are connected to the Internet today.

In the legacy TV world, transmitters are obsolete to the verge of pointlessness. So are “channels.” So are the “networks” that are now just distributors for TV shows. All that matters is “content,” as they say. And that’s moving online, huge-time.

Tomorrow’s shows  won’t be coming only from big-time program producers.  We’ll be getting them from each other as well. We already see that with YouTube, but in relatively low-def resolutions. Still, it’s a start. At the end of the next growth stage we’ll be producing out own damn shows, and at resolutions higher than cable can bear. So will the incumbent producers, of course, but they won’t be taking the lead in pushing for wider bandwidth. That’s an easy call because they’re not taking the lead right now, and they should be. Instead they’ve left it up to us: the “viewers” who are now becoming producers and reproducers.

Already you can get a camcorder that will shoot 1080p video for well under a $grand. That’s more resolution than you’ll get from cable or satellite, with a few pay-per-view exceptions. Combine the sphinctered nature of cable and satellite TV bandwidth with the carriers’ need to compete by carrying more and more channels, and what you get is stuff that’s “HD” in name only. While the resolution might be 720p or 1080i, the amount of actual data carried on each channel is minimal or worse, resulting in skies that look plaid and skin that looks damaged. All of whch means that the best thing you can see — today — on your new 1080p screen comes from your new 1080p camcorder. (Unless you pay bux deluxe for a Blu-Ray player, which not many of us are doing.) So: how long before ordinary folks are producing their own high-def movies, in large numbers? How long before that pounds out the walls of pipes all over the place?

Even if that takes awhile, we have to face facts. We’re going to need the bandwidth. Storage and processing we’ve got covered, because that’s at the edges, where there’s not much standing in the way of growth and enterprise. In the middle we’ve got a world wide bandwidth challenge.

The phone and cable companies can’t give it to us — at least not the way they’re currently set up. Even the best of the carrier breed — Verizon FiOS, which I’m using right now, and appreciating a great deal — is set up as a top-grade cable TV system that also delivers Internet. Not as a fat data pipe between any two points, which is what we’ll need.

Pause for a moment and recall this scene from the movie “Jaws”. “We’re gonna need a bigger boat,” Roy Scheider says.

TV on the Net is the shark in this story. The Quinn role is being played by the carriers right now. They need to be smarter than what we’ve seen so far. So do the rest of us.

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I don’t go to TV for Journalism any more, even though I’m sure there’s plenty left: needles scattered thorugh a haystack of channels and program schedules that have become so hard to navigate on satellite and cable systems that it’s just not worth the bother. So, while I wait calmly for TV to die (and it will, except for sports), I go to other sources, most of which are on the Web, but some of which are still in print.

The New York Times, for example. This last week we took a bus down to New York, where we visited museums, went kayaking in the Hudson and did fun family stuff. Each morning we were greeted by the Times, which still astonishes me with the quality and abundance of its Good Stuff. We saved a bunch of it to haul back and read on the bus along the way. I still have the stack here. They are, let’s see…

The Times’ treatments of serious subjects — say, for example, President Obama’s nomination of Sonia Sotomayor for the Supreme Court — are both essential and unequaled in their thoroughness. For any subject I care about, I’d rather mine the depths of the Times’ coverage (that last link leads to dozens of  pieces) than take on faith the opinionating — or even the in-depth coverage — of all but a handful of other papers; especially those with sharp axes to grind. (Even though I often enjoy those. The Wall Street Journal‘s especially. Here’s WSJ take this morning on Sotomayor.)

The Web and the World are well-met by an easily-navigated website and a fine newspaper. I can think of many ways the Times could do a better job; but right now few if any others (the Washington Post, primarily) are in the same league.

Which is why I’m annoyed by the likes of Bloggingheads, and the Times’ video section in general.

For example there’s this: “Hanna Rosin, left, of Double X and Ann Althouse of the University of Wisconsin Law School debate the sincerity of President Obama’s anti-torture pledge.” I like both these talking writers, but not in a she-said/she-said setup that sinks down into the lame argument culture that Deborah Tannen argued against (unsucessfully) long ago.

There’s some great stuff in there. This piece about Venezuela’s Motorizados, for example. And I suppose this David Pogue take-down of the Verizon Hub is fine; but I’d rather scan Pogue’s review (even though it does drag my eyes across two pages, so I get “exposed” to all those ads I turn to white space with AdBlockerPlus).

But why imitate bad TV?

Television, almost from the beginning, suffered from the need to turn programming into advertising bait: packing material to fill time time slots between spot breaks. What the New York Times is doing with Bloggingheads is imitating one of the most annoying conventions of a dying institution. The Times can do better than that. So can the blogging heads that don’t talk nearly as well as they blog. (At least not in this format.)

In Dave Winer and Jay Rosen‘s latest Rebooting the News, Jay points out that debugging, which works so well for software and hardware, has not been part of the culture of BigTime Journalism. (The proximal example involving the Times and Maureen Dowd is summarized well by Scott Rosenberg.)

A larger issue for me is a structural one visited by David Carr in his review of Newsweek’s wholesale changes. Sez Carr,

The makeover represents a rethinking of what it means to be a newsweekly, but no redesign can gild the cold fact that it remains a news magazine that comes out weekly at a time when current events are produced and digested on a cycle that is measured with an egg timer, not a calendar…

More notably, the new Newsweek will no longer attempt to re-report and annotate the week’s events — an expensive, unsustainable approach to making a weekly news magazine. The magazine will not scramble the jets and deploy huge resources to cover a breaking story unless, as Mr. Meacham put it, the magazine is “truly adding to the conversation.” Instead, the reimagined magazine will include reported narratives that rely on intellectual scoops rather than informational ones and pair them with essayistic argument.

The wonky, government-centric DNA of the magazine is dominant in the new execution, which may have been the idea. The first redesigned issue includes an interview of President Obama by Mr. Meacham; a feature on the retired life of the last president; a look back at the last treasury chief; a profile of the speaker of the House; and a column by George F. Will, who will always be George F. Will no matter what typeface you render him in.

So, what’s “the conversation” Meacham is talking about? Whatever it is, it shouldn’t exclude the helpful voices that come from outside Newsweek’s customary sphere. Much of Dave and Jay’s conversation in their Rebooting podcast is about the subject of listening. They come at it from the angle of empathy, but that’s what real listening requires. If you’re really listening, you’re not ignoring, and you’re not preparing a dismissal or an excuse to pivot off the other party’s points to more of your own. To listen is to accept the speaker as a source.

Journalism without sources is not worthy of the name. Journals today have more sources than ever. And the abundance of sources requires better jouralism than ever. Much of this journalism will have to be original rather than derivative. He-said/She-said fighting-heads is derivative. Worse, it suggests a structure that is inherently narrow and even misleading. It assumes the issues can be reduced to pairs of competing views, each from a single source.

We are still only at the beginning of journalism’s great Reboot. It’s hard for big old papers like the Times to be the boot and not the butt that the boot kicks. There is so much to protect, and that stuff is so much easier to see than the sum of stuff that’s still left to pioneer.

Yet the frontier is much, much bigger.

This weekend I heard second-hand that the Times is on its way to rebooting the late Times Select, by another name. In other words, it’s thinking about putting its content behind a paywall again. And, in so doing, leading the way for the rest of its industry to do the same.

I hope this isn’t true, though I suspect it is, for the simple reason that it’s easier to protect the known than to pioneer the unknown.

Toward the end of Dave & Jay’s podcast (at 32:45), Jay reports that he dropped off  Howard Kurtz’s Relaiable Sources, as had Dave. Neither found it to their liking. Which makes sense to me, because Kurtz’s show is television. And television is a highly mannered game. Those manners are fast becoming anachronisms. Jay’s critique of elitist journalism — what he calls the “Church of the Savvy” — is as much about manners as it is about other skills required for mastering The Game.

That game is, as Jay puts it, insideous, because it’s manipulative by nature. Manipulation and reporting are not the same. You might find manipulation in conversation, but it’s not a healthy thing, even if getting manipulated works for you.

Jay says that the power of The Church of the Savvy is in decline. He gives good reasons, to which I’ll add one more: it’s adapted to television, and television as we know it is a near-absolute anachronism.

Last night I had a long talk with an old friend who is a very wise and quiet investor. A measure of his wisdom is that he’s navigated his way through the crash, and is being very smart about what’s coming along as well. While our conversation ranged widely, it centered on television. His take is that TV is a Dead Thing Walking. From the investment standpoint, you short the satellite guys first, and then the cable companies. There are many good business reasons, starting with the abandonment of the medium by advertisers (for all but, say, sports). But the primary problem is that the audience is walking away. They’re going to Hulu and YouTube and other workarounds of the Olde System. There will be many more of these than the few we already have.

It would be wise for survivors among other Olde Systems not to ape what’s failing about television. Among those failings are forms of journalism that never were. Also the convention of locking up content behind paywalls and indulging in other coercive subscription practices. Nothing wrong with subscriptions, of course. You just don’t want them to be self-defeating. Times Select was exactly that. So are all cable and satellite TV deals. (A la Carte hasn’t been tested, but will be, as a desperate measure, probably much too late in what’s left of the game.)

The bottom line isn’t that the Net is changing everything, even though that’s true. It’s the need to comply with the nature of the Net itself. That nature is both cheap and immediate. The cost of connecting is veering toward zero. So is the distance it puts each of us from the rest of us, and the digital resources we require. There will be costs involved. There will be businesses in providing resources. But they won’t be the old scarcity games. They will be abundance games. That is, games played on a field defined by abundance and to a large degree comprised of it as well.

What’s scarce are talent, originality, and the arts to which both are put. We need to find new and Net-native ways of determining value and paying for it. That’s what the VRM community is doing with EmancPay. If anybody from the Times (or any journal tempted to lock up their content rather than to reboot the market in more creative ways) is reading this, talk to me.

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As a kid I screwed up in many ways, but none of those ways excluded a central lesson good parents start teaching as soon as kids are capable of conversation: responsibility. The word always sounds reproachful and corrective to a kid, but it matters. It says you can be depended upon to do what is expected of you — and a bit more. Civilization itself depends on that.

The Responsibility Lesson comes to mind as I read this post by Candy Beauchamp. The stand-out section:

Many of you may know that Tom just got his degree from the University of Phoenix. He went there for 3 years and finished his last class in late April. He ended up with 3.67 GPA in Business Marketing. Not too shabby. We are very proud of him and have been eagerly awaiting actually receiving his degree….

Apparently, there’s a problem. From what we can piece together, Wells Fargo – as part of the bail out – sold his student loan to the Department of Education. This means they basically stopped his loan, but didn’t tell him or anyone else. This means that the school is looking at Tom wanting him to pay them, they are basically holding his degree for ransom.

This is inexcusible.

The story goes on, and the lessons Candy and Tom take from the experience are all good ones. What’s remains screwed up, and in need of deeper understanding, is the institutionalization of responsibility-shifting, with hardly any tracks left in the sand. This is what happened in with what Kevin Phillips calls the “financialization” of the economy. When you’re one shell in a giant shell game, it’s not hard to see what’s going on; but it’s easy to ignore the whole thing, because the system is all about moving problems, long after it stops being about moving opportunities. We’re still in the problem-moving stage of This Thing, this financial mess. That’s what Wells Fargo reportedly did in this case. Others too.

Responsibility isn’t about who’s to blame. It’s about who can act, and what they can do.

My optimistic take is that we’ll wake up and smell more than blame cooking. We’ll smell the need to take responsibility for the debts and assets that we’ve taken on. And not just in the financial sector.

Or so it seems to me on a Saturday in New York. Beautiful outside. See ya later.

One among any

On the ProjectVRM blog: A Declaration of Customer Independence.

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TwitSeeker lets you search for a subject on Twitter, find who tweets on that subject, and then selectively or gang-follow everybody you find. Look at the stats — especially the search tem collection at the bottom. Or search for a subject to see what comes up. What you’ll see is a picture that equally interesting to both the curious and the promotional. So, you might say, it can be used for good or evil.

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Where most of my earlier shots in this series were of fire detection and spread across time, the one above (and in the larger linked shot, on Flickr) is of “fire radiative power”. If you look at the whole set, you can get an idea of both intensity and spread across time. Again, these are from MODIS, which is an instrument system on satellites passing more than 700km overhead. Still, it finds stuff, and dates it. That’s why this next shot is very encouraging:

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It will sure spread some more, but we can see the end coming. Here’s the whole photo set.

And here’s the latest update on exactly what burned (addresses and all) from Matt Kettmann (Contact), Sam Kornell , Chris Meagher (Contact), Ben Preston (Contact), Ethan Stewart (Contact) of the Independent.

They also issue a caution:

The bad news is that the fire still threatens parts of Goleta to the west, the Painted Cave community to the north, and, to the east, parts of Santa Barbara and Montecito, where the evacuation order was just extended once again.

Those Indy folks did — and are still doing — an outstanding job, deserving of whatever rewards are coming their way. Great work by everybody else reporting on the fire as well. Kudos all around.

And great work, of course, by the firefighters. They saved the city. If you’ve ever seen a fire this big and threatening (for example, Oakland, which I did see, and which took out more than 3500 homes), you know how hard it is to stop. Around 80 homes were lost in this one. It could have been many more. If Cheltenham, or the Riviera, had gone up, and the sundowner winds kept blowing, it’s not hard to imagine losing the whole city, since the rain of flaming debris would have caused a true firestorm. From the same Indy report:

“The firefighters must have sat in every single backyard and held it off. The fire reached literally the backyards of every single one of them, but I didn’t see a single house burned up there.”

The mountains won’t be as pretty for a couple of years. But the city will also be safer. That’s the upside. 2:54pm Pacific

Here is a great map that shows all three fires in the last year, as well as good information about the ongoing Jesusita Fire.

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(Scroll to the bottom for my latest. Not the latest, just mine.)

The shot above looks west from the eastern flank of the Jesusita fire, above Montecito.  The overlays are MODIS (the dots and squares) and GEOMAC (the red line). I think the GEOMAC data is older, but I’m not sure. Both were downloaded at about 4:42am, Pacific time. The newest detections are red and the oldest are yellow. They are from instruments on satellites and may or may not indicate major fire activity. One during the Tea Fire suggested that the fire had spread far down into the Riviera district and toward town. When I checked the spot, it turned out to have been a fire in part of a small isolated oak tree. No fire had spread to or from there.

Still, the data do show changes in the fire’s approximate perimeter over time. Step through this photoset and you can see how the fire has gone over the past few days.

Sean Trek has a way of seeing MODIS with radiative power.

It looks to me now like the next challenge, after saving lives and homes, is keeping the fire from burning for many more days or weeks across the back country. The trick here is to let the fire take nature’s course while also keeping it away from civilization. It is a significant fact that California’s state tree (the Coast Redwood) and state flower (the California Poppy) are both adapted to fire. One might also make the case that the latter is adapted to earthquakes.

I don’t doubt that if any of the three most recent fires — Gap, Tea and Jesusita — had hit fifty years ago, much of Santa Barbara would have been cremated by this morning. Since we are among more than 30,000 current evacuees, that might  have included our house too. Firefighting and team coordination have vastly improved just since the 1990 Painted Cave Fire, when more than 600 homes were lost. Experience from that fire led to many of the improvements that saved homes this past week. (For a history of Santa Barbara’s wildfires, go to Santa Barbara Outdoors, and read the remarkable series that starts here. It covers the eight fires between 1955 and 1990.)

Life everywhere is a losing game with death. We just hope that the substantive things we do and build will outlive us. In much of California, the chance that our homes will outlive us is smaller than most other places. Some homes lost in the Tea Fire had replaced homes on the same property that had burned in 1964 Coyote Fire and again in the 1977 Sycamore Fire. Among disasters that might befall homes in California, only earthquakes are more certain to occur, and in more places. Hence the higher insurance costs.

But still the graces of living here are exceptionally high. Mild, sunny weather. Clean air. Beautiful mountains and beaches. Wonderful people. Excellent university. So we do.

And every day we should thank the heroic work required of the firefighters who keep the worst of nature at bay. Posted 5:38am, Pacfic.

Meanwhile, I’m glad to see the subtitle in Gretchen Miller’s report in the Independent, Fires Burn In Canyon Near Painted Cave: Favorable Weather Conditions Keep Fire Under Control. From around 10pm last night. 6:20am

The LA Times has a story on the fire, dated 10:28pm last night.

Last night on KCLU before going to sleep I heard that the Gane House at the Santa Barbara Botanical Garden was destroyed. This confirms it. 6:28am

A news conference is scheduled for 8am. Just heard that on KNX, which has done an excellent job covering the fire.

Okay, the press conference just ended. KCLU, KNX and KTYD (and, presumably, some or all of its four sister stations) all carried it. KCLU bailed before it was over. So did KNX, though they stuck it out a bit longer. Only KTYD stayed until the end. (Bravo for them.)

The news that matters is that the fire is “contained” along the northern border of Santa Barbara. Thus spake SB Fire Chief Andrew DeMizio (who always starts by spelling his name). He was glad to see “that black line” on the new Incident map. Contained does not mean put out. He had another word for that, but I forget what it was.

The language is interesting. A fire is an “indicent”. Police, fire, Red Cross and other personnel are “assets”. Lifting an evacuation order is “repopulation”. My kid just said, “I thought ‘repopulation’ was what you got after the first population has died”.

Inexcusable, if true: No questions about locations still apparently threatened. (Could be that somebody asked and I didn’t hear it.) Specifically, the only two communities up in the Santa Ynez Mountains, overlooking the city: Painted Cave and Flores Flat. I gathered from the Indy story mentioned above that Painted Cave was okay. But the only way I knew that Flores Flat survived was from a little human interest feature that KNX has been running over and over again: comments by a woman who gave advice about what to take and what to leave behind. She said she had resigned herself to losing her home in Flores Flat, but was surprised to find it had survived. Frankly, I’m amazed that Flores Flat is okay. I’ll bet the firefighters gave special attention to that one. Maybe one of the places where the DC-10 laid down some of its 12000+ gallons of fire retardant was between Flores Flat and the fire.

Flores Flat is far up Gibraltar Road, between Gibraltar Peak (where many of Santa Barbara’s FM stations radiate from, including KCLU and KTYD) and the site farther up the mountain face where hang gliders and paragliders launch toward the city when the winds are right.  From the looks of the map and overlays above, the fire movement was eastward away from Gibraltar, and up and over the crest of the ridge near Montecito Peak to the east and LaCumbre Peak to the west.

The Tea Fire surely created a fire break as well. It burned much of Gibraltar road, and up the face of Gibraltar Peak, where it roasted the antennas of KCLU and many of the other stations there. KTYD and its AM sister KTMS are located a few hundred feet above and behind there, so they survived.  To the west of there are some of the main power lines that supply the city. As I recall those lines are draped quite high, and I suppose survived the fire as it approached Gibraltar road this time. Other high power lines coming into the Goleta side of town were hurt in the Gap Fire last summer, knocking out power for much of the city at the time.

The weather is much better now. Cooler, and moist, with marine layer fog moving in off the Pacific Ocean to the south. Vari0us officials cautioned that this could change, and in fact it probably will. Typical late Spring and Summer weather is early morning fog, burning off as the day goes on. Whether hot “sundowner” winds return is still an open question, but various weather sources suggest that won’t happen. On the other hand, if the fire gets into Paradise Valley on the north side of the ridge, the story might be different. The climate there tends to be much hotter and dryer than on the Santa Barbara side of the mountains. 8:50am

We have friends in Worchester who were going to Santa Barbara to see Katy Perry’s last show, in her home town. That last link is from Noozhawk, which I’ve neglected to follow more closely. The reason is that Santa Barbara is being repopulated with a raft of new and improved media sources growing like a ring of redwood sprouts where a mighty tree has fallen. That tree is the Santa Barbara News-Press, a once fine newspaper that was (and remains) in a much better position to survive than papers in other cities that are owned by stressed public companies or private individuals with shallower pockets. The story of the News-Press’s meltdown is not yet the stuff of legend, only because it’s still going on. Kind of like a fallen tree with a few intact roots, staying alive, but barely. For more on that, just look up Wendy McCaw on Google. Or read Craig Smith. It’s his main beat. A sample:

A major fire in town didn’t stop the Santa Barbara News-Press from doing business as usual. In this case, “business as usual,” meant laying people off.

This time, the unlucky employee was Jued Martinez. He was a digital image technician for the paper, the “go-to-guy for Photoshop issues,” as he put it, working in the camera (pre-press) department for many 15 years.

He announced his own layoff via Twitter around 1:40 Thursday afternoon by saying, “Wow! I’m available for Design work now. Just got laid off from the SBNP. Feel a little better now, not worrying about it.”

To witness how retro and self-destructive the News-Press is, go to their Jesusita Fire Coverage page. Click on a story. Say, this one. You get one sentence. Then you’re told to long in. Subscribers only. Hell, even when we were subscribers, we couldn’t get in there. I’m sure it all disappears or scrolls behind a paywall after a few days in any case. Gone like snow on the water.

Except as a source of fodder about itself, the News-Press plays a self-minimized role in the local news ecology. For getting news on the fire, that includes:

  1. Twitter search for Jesustiafire or Jesusita (@latimesfires uses this search)
  2. Google News search for Jesusita (most recent)
  3. The Independent
  4. Edhat
  5. Noozhawk
  6. City2
  7. KNX
  8. KTYD
  9. KCLU
  10. KCSB

With the radio stations, I mean their streams, not their sites.

I’ll add others later (including stream addresses). Gotta go. Here’s a photo pool in the meantime. 9:33am

And here’s one last photo, courtesy of the only commenter so far on this post:

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Thanks, nathan. 10:19am

They’re “repopulating” at last. The worst is over. 10:48am

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The shot above, a screen capture of a Google Earth view, with a .kml overlay from MODIS, shows the first fire detections (that I’ve seen at least), south of Foothill/Cathedral Oaks and west of 154. It also shows the first detections across the spine of the Santa Ynez Mountains. 3:02am. (All times Pacific.)

These detections do not mean fire spreading. During the Tea Fire, there were many detections that didn’t spread, at some distance from the fire itself. Still, this map gives a good visualization  of the growing fire perimeter. 3:03am

KEYT/3′s 3:00am video report. 3:04am

Far as I know, only KTYD is covering the fire live right now, at 3:10am. All the talk is about evacuations. Nothing about homes burning. KTYD’s four sister stations are also carrying the same audio. Click on “Listen Live” on the website. 3:13am

The latest from the Independent:

The fire is only a few hundred yards from Foothill in the San Roque area, but doesn’t appear to be burning any houses at the moment thanks to the firefighters concerted effort to hold Foothill Road.

Firefighters extinguished a small spot fire at Steven’s Park and trying to save homes at Canyon Acres off Ontare. One structure is already burning there; firefighters requested three to four extra engines to protect approximately 12 houses. 3:28am

Collected Independent coverage. 3:28am Copied from a byline: Ray Ford, Matt Kettmann, Chris Meagher, Ben Preston, Nick Welsh. These guys are doing a great job. Near as I can tell, the Indy is the only news organization with reporters working the fire around the clock. Outstanding work.

Hats off to Edhat as well. There are 328 comments so far to Ed’s latest report. 5:32am

From among the Edhat comments, this collection of GOES-10 satellite photos. Interesting to see where the smoke goes. 5:35am

John Wiley has lots of photos. 5:41am

I listened to the first three or four speakers in the 8am press conference, and then made the good chap I had an appointment with wait while we both listened to see if anybody would say what listeners most wanted to hear: what homes were lost, and what homes were most in danger. I hate to be critical of people doing heroic and much appreciated work, especially when it is quite true — as these speakers said — that many more homes were saved than lost, and at great risk and effort. I’ll just say it was frustrating not to get specifics about homes. Maybe they came around to it eventually. I don’t know. Eventually I had to turn off the radio (actually an iPhone tuned to KTYD) and get on with my meeting.

On the positive side, dig what Matt Kettmann (Contact), Sam Kornell , Ben Preston (Contact), Ethan Stewart (Contact) of the Independent wrote in Assessing What’s Burned: Damage Report, Updated Friday:

Although the task can be difficult in a wildfire zone — especially one with as many twists, turns, and long driveways as the foothills of Santa Barbara — The Independent’s reporters are trying their hardest to deliver what everyone who’s evacuated wants to know: the addresses of homes that have not survived the Jesusita Fire.

And deliver they do. First, the disclaimer:

We are fully aware that mistakes in this sort of reporting could be horrible for homeowners who get the wrong information, so we’ve strived for the utmost accuracy. Furthermore, based on responses we’ve already received during this fire and others, we believe that this public service is one of our most valuable roles as a media entity, and hope you find the information useful.

As of 1:30 p.m. on Friday, the following is what The Indy’s team of reporters has been able to put together.

Then the list, with very careful qualification. Excellent stuff. If the Indy doesn’t get an award for its fire coverage, there is no justice in Officialized Journalism.

Here is a recent Google Earth shot with a MODIS overlay of fire spottings by satellite. Note the difference between this one and the shot at the top from early this morning:

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The nearest red spot is above San Jose Creek in the canyon above Patterson Ave, near some orchards or vineyards. This is in or below the area burned by the Gap Fire in July of last year. Perhaps more scary is the set of new red squares advancing northwest toward Painted Cave, which is on the left edge of this shot. Here’s a better view:

painted_cave

The last big fire in Santa Barbara — and the biggest ever in terms of home loss — was the Painted Cave Fire of 1990. More than 600 homes were lost. But none in Painted Cave itself. The fire started near there, but advanced straight down toward the sea. Many of the houses you see on this picture between the 101 and 154 symbols on this shot were burned in that fire. 5:09pm

There’s a press conference going on. I’m listening on KNX/1070. Also KCLU/1340/102.3. The KCLU stream (which is what I’m now listening to, here in Boston) is here. 5:14pm.

30,500 are evacuated. (That includes us, by the way. We’re kind of extremely evacuated, staying about 3,000 miles away.) “There will be no re-population tonight.” Shelter is available. Room left at the Multi-Activities Center at UCSB. Find it off Mesa. “A supurb evacuation center.” Special needs folks should go to the Thunderdome on the campus. KCLU is summarizing now. KNX continues to carry the audio of the conference. Surprising since KNX is a Los Angeles news station that covers all of SoCal, and needs to run advertising every few minutes. So they’re eating that income. KCLU is back to its regular NPR program. 5:22pm

Inciweb has a Jesusita Fire incident page now. For earlier fires, Inciweb has been the canonical (if unofficial) source of data. KNX just directed listeners looking for non-Santa Barbara news to KFWB, its sister station in Los Angeles. KNX has a strong signal in Santa Barbara. KFWB has none and is much more local to L.A. itself. 8:27pm

They’ve been using “multiple arial assets” including a DC-10 that can deliver large payloads.5:32

Getting close to posting addresses and other “assessments”. “Confident we’re moving towards” posting those. In the next two days. Close to 2500 personnel. More than 200 fire engines. Massive mutual aid program. 5:33pm

Can somebody ask about Painted Cave? 5:34pm

Pictures from Mercury Press. 5:40pm

Ray Ford has another excellent piece in the Independent. To answer a commenter, below, Cocopah was okay. Ray names names on other streets as well. 7:31pm

Here is a view toward MODIS fire findings. I’ve added Gap and Tea Fire perimeters as well. When this thing is over, we’ll have a charred mountain face, but not a bad fire break. For a short while, anyway. 7:38p

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Okay, that’s enough pictures for your browser to suffer. I’m heading for bed. It’s 10:39 here and I need to be up early. 7:39pm

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I’ll post the rest of today’s observations here. Times are Pacific.

The LA Times has an excellent set of 53 photos that start here. 10:32am

Twitter search for #jesusita or #jesusitafire.

Listening to KTYD, where they’re reviewing the news conference I missed. (Hey, business goes on.) Lots of cooperation. All businesses on State Street are open. Free coffee for firefighters. They’re talking about Peets on Upper State Street, which is my main caffeine source when I’m in town. Lots of numbers about helicopters and planes. (They don’t know what kinds of planes do the dropping. They’re P3 Orions.) 1300 acres burned. 13000 people evacuated. Another 13000 warned. 26,000 total. 177 engines. 8 injuries. 3 burned, 1 smoke inhalation. 1700 personnel.

Talking to a firefighter, and his boss. Some concern about swirling winds, and the ability of the fixed wing airplanes to make drops. Six type two, other type ones. Helicopters, that is. (What are those?) 10:41am.

Interesting piece on wildfires in Wikipedia.

Why does Inciweb have nothing on the Jesusita fire? 10:53am

The Independent has an excellent and detailed report, including street addresses of some burned homes. Losses on Las Canoas, Montrose, Tunnel, Holly, Palomino.  Another here from Matt Kettman. Here is the paper’s Jesusita Fire page. Look through the whole list. It’s long and it’s good. 11:15am

The News-Press has some good photos. Will they scroll behind a paywall later? 11:17am

Just posted this map with notes in the Flickr pile. 11:35am

Here’s the latest from the Independent. Great report, as usual. 7:40pm

Just added the above map, with a link to this one, which has notes. 7:45pm

Spoke to two families, among our best friends in town. Both are leaving. Smoke is thick and shrouding the city. Ash falling everywhere. Flames appear to be moving west down toward 154 and threaten the houses south of that path. That’s above  Foothill west of Lauro Reservoir…  North Ontare (where there was action yesterday). Northridge. Barger Canyon Road. LaVista. All those head up canyons or ridges toward the mountains. San Antonio Creek and Canyon. 9:00pm

Listening back and forth between KTYD and KCLU. Good stuff from both. A caller to KTYD confirms that the fire has not jumped Highway 154. 9:04pm

John Palmintieri is calling in to KCLU. John is a local reporting workhorse, long a veteran on KEYT-TV and other stations. When we moved to Santa Barbara in ’01, he was the morning guy on the late local news station, KEYT/1250. KCLU has filled some of that gap, since buying the signal at 1340am. John says that the land burning now is mostly grassland, which burns quickly and dramatically, but isn’t as dangerous because it doesn’t drop embers at a distance. 9:18pm

An unconfirmed report on KTYD of the fire jumping west over 154. That area is now also under mandatory evacuation orders. West of 154, north of Cathedral Oaks. To Old San Marcos Road. This was an area evacuated for the Gap Fire as well. North of this was the large area burned by the Gap Fire, not long ago. 9:39pm

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The above shows the situation, somehat. It’s a MODIS overlay on a Google Earth terrain view looking north from over downtown Santa Barbara. Go to that shot and mouse over for more.

Meanwhile, it’s clear that at least some hot spots have spread into the back country, above the city. But if those fires are still big, and the winds come strong toward town, we’ll be in very high danger.

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With all due respect to the good jobs that most of the legacy media are doing, their coverage could be much, much better if they paid respect to those listening and watching online, which includes their smart phones. What they need are plain hard facts, rather than the vague, boiled-down or sensationalized stuff that was News As Usual for the duration. Here are a few clues that should help:

  1. Make your audio easy to get. If you stream audio, do it in .mp3 and link to the actual IP address or URL of your stream. Don’t force users to open a “player” in a window. Many of us are listening online with other programs or on phones with sofware tuners. I’m listening to KNX right now using WunderRadio on the iPhone. I listen to KCLU on there too. (They’re not yet on the Public Radio Tuner, alas) Also feel free to use lower bandwidths. 24Kbps or 32Kbps deliver good-enough audio and make it to listeners who aren’t on wi-fi or 3G cell signals. The online equivalent of a 50,000-watt “flamethrower” (yes, they called them that) is a low-bandwidth .mp3 stream.
  2. Remember how many people are listening on hand-helds. Over 1.6 million copies of the Public Radio Tuner alone have been downloaded so far. Cell phones are the new radios. (They’ll be the new TVs soon. Count on it.) And they are much easier for listeners to “tune” than websites that hide means for listening. Which brings me to…
  3. Uncomplicate your damn websites. Without exception, legacy media have websites that are far too complicated and jam-packed with visual noise, including promotions of junk that is highly uninteresting to visitors looking for hard facts about their homes and neighborhoods. Look at Craigslist. Its “design” fails to qualify for the noun. Yet it succeeds because it’s it’s in simple HTML that loads instantly. It also confines itself to facts, and is easy to figure out. In other words, it is 100% helpful. Not 90% promotional.
  4. If you read emails on the air, or take phone calls, put your email addresses and phone numbers in places where they can be found on your websites, and say them on the air. KTYD last night kept reading emails from people, but I couldn’t find an email address.
  5. Remember you’re not alone. Your tweet stream is not the only one, or even the main one. Neither is your audio or video stream. The people who matter most — the ones listening, reading and viewing with the most interest — aren’t just paying attention to you. They’re jumping around looking for best sources. They’ll be watching Twitter search expecially closely. They don’t need you to boil down the story, or just to show one thing and say how awful it is. Let them do the boiling, and do your best to get them the ingredients they need.
  6. If you’re running Incident Command or otherwise in charge of Official Communications, set up your own live stream for your press conferences. That’s because police and fire chiefs, plus communications directors, tend to drone on in Officialese and that causes radio stations to drop the feed, summarize and move on. In the most recent of these (the one Saturday morning, May 9), KCLU and KNX both bailed, summarized and went to their usual programming. Only KTYD stayed for the whole thing (and kudos to them). In fact, I’d suggest setting up your own blog and Twitter accounts.
  7. For TV stations with helicopters on the scene, several key points:
  • Carry a map or a GPS and use it. KSBY’s reporter and pilot (and/or cameraman) seemed to have no idea where they were. (Wouldn’t they have a GPS that could tell them?) The streets are not hard to identify. Tell us what the hell streets they are. “This is Lauro Canyon Reservoir. The fire we’re seeing is north of it on Holly.” Not just “Look at this house that’s burning out of control in the foothills.”
  • Don’t just report on the flames. Tell us more about what else is happening. Where are they dropping water and retardant? Where are the power lines down? What escape routes are being used?
  • If you’re running a live feed, remember that everything you’re saying is going out there. I don’t know if we were hearing the pilot or the cameraman, or both. But most of what they talked about was getting interesting shots, not reporting good information for viewers for whom these guys were the only source of information about what’s actually happening on the ground where they live, or where their friends and neighbors live. Several times the guy talked about one large house that appeared to be getting an unusually high level of protection, saying “That must be the mayor’s house.” Well, we know where the mayor lives, and it’s not a fancy house in the hills. The firefighters were defending that house for a good reason: because it was defensible. When they are forced to make choices, they’ll always go for the high percentage shot.

I really hope, if KSBY folks read this, that they don’t react by shutting off the live feed from their helicopter. Even though the talk was about going to the Elephant Bar and other irrelevancies, it was far more real and interesting than anything the reporter said. I’m guessing that the pilot was not an employee of the station. Even if that’s the case, it doesn’t matter. What matters is getting hard about real stuff out there. Not just a few sound and sight bites for news breaks.

On a big plus side, KSBY is set up already (at 7:13am) to carry the official news conference at 9am here. I remember listening to one of the key news conferences after the Tea Fire on KSBY while driving up to San Francisco from Santa Barbara, last November. KSBY is on Channel 6. The audio for Channel 6 is on 87.7 FM. After June 12, no TV stations will remain on lowband VHF, which include Channels 2 to 6. They will all be broadcasting digitally on other (mostly UHF) channels. Even if they’re still branded with their old channel numbers. All the more reason to recognize that we’re all just tributaries of vast digital rivers pouring the Live Web into the Static Web sea.

No tweets on #jesusitafire OR #santabarbara OR roque OR jesusita in the past three hours. That’s because it’s 5:45am in Santa Barbara right now. Not because nothing is happening. Check this scary image, from 3:25am.

I’m listening to KCLU. They did  good job last night. So did KTYD/99.9, the audio of which was substitued for the usual programing on sister stations KTMS/990 and KIST/1490.

Now it’s 6am, and KCLU only reports that three Ventura County firefighters were injured, some seriously. KTYD is taking a break from music programming to talk about what’s happening. Mostly it’s school closing.

KNX, at 6:05 has a reporter “live from the fire line.” Another at the fire command center. A story about a guy on Palomino Road (where some of our closest friends live) who did something with bush reduction that saved his house and those of neighbors. Doing correct pronunciations, too. “San Row-kee”. “La Coom-bra”. Well done.

Among the local TV stations yesterday, KSBY was the most helpful, because they had a helicopter parked a few hundred feet above the Foothill/San Roque intersection, looking for good video in the burning residential areas, that appeared to run west to east from upper San Roque/Santa Terasita to Tunnel Road. The shots I put up here were mostly from KSBY’s copter.

(Not quite oddly, KSBY is a San Luis Obispo station. SLO is a long drive over and around several mountain ranges. Over the air, KSBY’s signal is already weak where it’s walled off by the Santa Ynez mountains. But it doesn’t matter because almost nobody watches over the air TV in Santa Barbara anyway. There’s only one local English-speaking station (KEYT). If you want more TV, you get cable or satellite. KSBY is a cable station in SB.)

6:15am Pacific. KNX has a guy from Spyglass Ridge, who says all the houses on Holly Road burned, while Spyglass Ridge was spared. The fire jumped over his whole neighborhood. When a fire “jumps” it is usually by dropping burning “debris” at a distance from the fire itself. A the vertical winds in a fire can be high enough to lift burning shingles, bark, hunks of fences and whole flaming bushes, high into the sky, and drop them, still burning, up to half a mile or more away. The Oakland fire in 1991 leaped from Hiller Highlands across Temescal Lake, and two highways — 13 and 24 — to set the Piedmont district on fire. Well over 3000 homes burned in that one. It was easily the most amazing thing I have ever seen. At the height of the fire, a home was blowing up, literally exploding, every four seconds. We had friends who lost houses in that one, and not even the chimneys were standing. The heat at the center of the fire was several times that required for cremation. Cars were reduced to puddles of metal and glass. Once a fire like that gets going, “fighting” it is an optimistic verb.

This is the risk in Santa Barbara. The Cheltenham area, shown on the near side of the smoke in this shot here, is very much like Hiller Highlands and the Upper Broadway sections of Oakland, which burned in that ’91 fire. It’s a neighborhood of closely spaced homes on narrow winding roads, packed with beautiful yet highly flammable forests and landscaping. In other words, the kind of place that can go almost at once, and fast. Santa Barbara’s Riviera district is also like that. So is Barker Hill. And so were some of the regions burned by the Tea Fire.

As of right now, 6:25am, the winds are still calm. But the fire is 0% contained, and burning away on the face of the Santa Ynez mountain range that rises like a wall behind the city to nearly 4000 feet (at La Cumbre Peak). The woods here are dense with what they call “fuel”, and can be an abundant source of burning debris if the winds shift back south toward the civilization and the sea. High winds are expected later today.

So how can we keep up with news?

First, there’s Twitter. At 6:29am, the latest tweet on this search is from 3 hours ago and says

zbasset: #jesusitafire Has anyone been outside to do a visual this morning? How does it look? about 3 hours ago from web

This is actually helpful. So are any other tweets with actual reports, or links to useful information. Most of them are. Kudos to the tweeters.

It’s remarkable to see how far we’ve come since @nateritter started @sandiegofire in 2007. That showed what Twitter can do. In Santa Barbara it did much more in the Gap Fire and the Tea Fire. But now it’s mainstream. Every radio and TV station that wants to play in the clue flow has a Twitter account. The problem is, most of them are clueless in other ways, mostly because they still don’t realize that they are no longer the only lighthouses on the coast. There is an emerging ecosystem of news now, and it’s one in which everybody pariticipates. The result looks and sounds more like a trading floor than a newspaper or a radio or TV dial.

Speaking of which here’s a good list of local radio stations in Santa Barbara.

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Nothing on Inciweb yet on the Jesusita wildland fire above Santa Barbara’s San Roque district, on the slope of the Santa Ynez mountains, very close to town. Meanwhile Twitter is all over it. Or, citizen reporters are all over Twitter. Either way, it’s the Live Web at work.

By the latest report, about 160 acres have burned. In this dry back country, however, fires can spread far and fast. So, we’re concerned.

Here’s a map of the area, with evacuation areas and other details.

Some photos from the LA Times.

The Independent, always strong in fire coverage, has a section devoted to the Jesusita fire.

Here’s Edhat’s running news.

Tweets to follow:@KTMS, @City2, @LATimesFires, @LATimesfires, @SBRedCross, @KTYDFM, @KSBY @edhat, @socalincidents, @NBCLosAngeles, @borisalves, @PlanetSantaBarb, @sbinde

A wall-o-TV-feeds.

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Dave asks, When Google has to cut its own revenue stream by enhancing search, will they do it?

Good question. Here is another: Has Google’s success at advertising slowed its innovations around search? And, How far will Google go with search engine improvements if there’s clearly no advertising money in it?

I’m not suggesting answers here. I’m just asking.

There are many things I would love to search for that Google doesn’t cover. But then, nobody does. For example, a date-range search just of blogs. Google Blogsearch does feature date-based search, with the most recent on top. But what if I want to search just in November and December of 2004? Near as I can tell, it can’t be done. (Correct me if I’m wrong. I’m glad to be.) [Later...] I am corrected by the first two comments.

I once had high hopes that Technorati would support that kind of search, but both Technorati and Google Blogsearch are playing the What’s Popular game. (For what it’s worth, I used to be on Technorati’s advisory board, but now David Sifry is gone and I’m not sure the company even has one any more.)

Anyway, it’s hard for me not to appreciate the many different ways Google lets me search for stuff. Their geographic services, for example, are amazing. So is stuff like this. But I can’t help but notice that the basic search offering has changed relatively little over the years. Is it because of the advertising? You tell me. I really don’t know.

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Thanks to Keith McArthur for clueing me in on Cluetrainplus10, in which folks comment on each of Cluetrain’s 95 theses, on roughly the 10th anniversary of the day Cluetrain went up on the Web. (It was around this time in 1999.)

The only thesis I clearly remember writing was the first, “Markets are conversations.” That one was unpacked in a book chapter, and Chris Locke has taken that assignment for this exercise. Most of the other theses are also taken, so I chose one of the later ones, copied and pasted here:

71. Your tired notions of “the market” make our eyes glaze over. We don’t recognize ourselves in your projections—perhaps because we know we’re already elsewhere. Doc Searls @dsearls

Ten years later, that disconect is still there. Back when we wrote Cluetrain, we dwelled on the distance between what David Weinberger called “Fort Business” and the human beings both inside and outside the company. Today there is much more conversation happening across those lines (in both literal and metaphorical senses of the word), and everybody seems to be getting “social” out the wazoo. But the same old Fort/Human split is there. Worse, it’s growing, as businesses get more silo’d than ever — even (and especially) on the Net.

For evidence, look no farther than two of the most annoying developments in the history of business: 1) loyalty cards; and 2) the outsourcing of customer service to customers themselves.

Never mind the inefficiencies and outright stupidities involved in loyalty programs (for example, giving you a coupon discounting the next purchase of the thing you just bought — now for too much). Just look at the conceits involved. Every one of these programs acts as if “belonging” to a vendor is a desirable state — that customers are actually okay with being “acquired”, “locked-in” and “owned” like slaves.

Meanwhile, “customer service” has been automated to a degree that is beyond moronic. If you ever reach a Tier One agent, you’ll engage in a conversation with a script in human form:

“Hello, my name is Scott. How are you today?”

“I’m fine. How are you?”

“Thank you for asking. I’m fine. How can I help you today?”

“My X is F’d.”

“I’m sorry you’re having that problem.”

Right. They always ask how you are, always thank you for asking how they are, and are always sorry you have a problem.

They even do that chant in chat sessions. Last week I had a four chat sessions in a row with four agents of Charter Communications, the cable company that provides internet service at my brother-in-law’s house. This took place on a laptop in the crawl space under his house. All the chats were 99% unhelpful and in some ways were comically absurd. The real message that ran through the whole exchange was, You figure it out.

Last week in the New York Times, Steve Lohr wrote Customer Service? Ask a Volunteer. It tells the story of how customers, working as voluntary symbiotes in large vendor ecosystems, take up much of the support burden. If any of the good work of the volunteers finds its way into product improvement, it will provide good examples of what Eric von Hippel calls Democratizing Innovation. But most companies remain Fort Clueless on the matter. Sez one commenter on a Slashdot thread,

There’s a Linksys cable modem I know of that has a recent firmware, and by recent I mean last year or so. Linksys wont release the firmware as they expect only the cable companies to do so. The cable companies only release it to people who bought their cable modems from them directly. So there are thousands of people putting up with bugs because they bought their modem retail and have no legitimate access to the updated firmware.

What if I pulled this firmware from a cable company owned modem and wrote these people a simple installer? Would the company sing my praises then?

The real issue here is that people frequent web boards for support because the paid phone support they get is beyond worthless. Level 1 people just read scripts and level 2 or 3 people cant release firmwares because of moronic policies. No wonder people are helping themselves. These companies should be ashamed of providing service on such a low level, not happy that someone has taken up the slack for them.

Both these annoyances — loyalty cards and customer support outsourced to customers — are exacerbated by the Net. Loyalty cards are modeled to some degree on one of the worst flaws of the Web: that you have to sign in to something before you make a purchase. This is a bug, not a feature. And the Web makes it almost too easy for companies to direct customers away from the front door. They can say  “Just go to our Website. Everything you need is there.” Could be, but where? Even in 2009, finding good information on most company websites is a discouraging prospect. And the last thing you’ll find is a phone number that gets you to a human being, even if you’re prepared to pay for the help.

So the “elsewhere” we talked about in Cluetrain’s 71st thesis is out-of-luck-ville. Because we’re still stuck in a threshold state: between a world where sellers make all the rules, and a world where customers are self-equipped to overcome or obsolete those rules — by providing new ones that work the same for many vendors, and provide benefits for both sides.

This whole issue is front-burner for me right now. One reason is that I’m finally getting down (after three years) to unpacking The Intention Economy into a whole book, subtitled “What happens when customers get real power” (or something close to that). The other is that this past week has been one in which my wife and I spent perhaps half of our waking lives on the phone or the Web, navigating labyrinthine call center mazes, yelling at useless websites, and talking with tech support personnel who were 99% useless.

A Tier 2 Verizon person actually gave my wife detailed instructions on how to circumvent certain call center problems in the future, including an unpublished number that is sure to change — and stressing the importance of knowing how to work the company’s insane “system”. And that’s just one system. Every vendor of anything that requires service has its own system. Or many of them.

These problems cannot be solved by the companies themselves. Companies make silos. It’s as simple as that. Left to their own devices, that’s what they do. Over and over and over again.

The Internet Protocol solved the multiple network problem. We’re all on one Net now. Email protocols solved the multiple email system problem. We don’t have to ask which company silo somebody belongs to before we send email to them. But we still have multiple IM systems. The IETF approved Jabber’s XMPP protocol years ago, but Jabber has been only partially adopted. If you want to IM with somebody, you need to know if they’re on Skype or AIM or Yahoo or MSN. Far as I know, only Google uses XMPP as its IM protocol.

Meanwhile text more every day than they IM. This is because texting’s SMS protocol is universally used, both by all phone systems and by Twitter.

The fact that Apple, Microsoft, Skype and Yahoo all retain proprietary IM systems says that they still prefer to silo network uses and users, even after all these decades. They are, in the immortal words of Walt Whitman, “demented with the mania of owning things.”

Sobriety can only come from the customer side. As first parties in their own relationships and transactions, they are in the best position to sort out the growing silo-ization problems of second and third parties (vendors and their assistants).

Once customers become equipped with ways of managing their interactions with multiple vendors, we’ll see business growing around buyers rather than sellers. These are what we’re starting to call fourth party services: ones that Joe Andrieu calls user driven services. Here are his series of posts so far on the topic:

  1. The Great Reconfiguration
  2. Introducing User Driven Services
  3. User Driven Services: Impulse from the User
  4. User Driven Services: 2. Control

(He has eight more on the way. Stay tuned.)

Once these are in place, marketers will face a reciprocal force rather than a subordinated one. Three reasons: 1) because customer choices will far exceed the silo’d few provided by vendors acting like slave-owners; 2) customers will have help from a new and growing business category and 3) because customers are where the money comes from. Customers also know far more about how they want to spend their money than marketers do.

What follows will be a collapse of the guesswork economy that has comprised most of marketing and advertising for the duration. This is an economy that we were trying to blow up with Cluetrain ten years ago. It’s what I hope the next Cluetrain edition will help do, once it comes out this summer.

Meanwhile, work continues.

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New England is full of ruins. Woods everywhere are veined with stone walls, relics of an agrarian age that ended when the industrial one began. Shipping canals, which were thick with horse-drawn cargo when the Thoreau brothers rowed past them up the Concord & Merrimack Rivers, were abandoned once railroads did the same job better. Mills along canals and rivers have long since been torn down or turned into museums, stores or condos. Bypassed by cars and trucks on highways, old railroad beds have lost their easements or turned into bike trails.

So now what happens to radio and TV — two more old industries with landmarks on landscapes? I visited the subject to some degree over in Linux Journal yesterday, with What if they gave a DTV transition and nobody came? Here I want to go farther, and look at an industry we know is going to die — and to start doing it well before the end arrives.

AM radio, which operates on such low frequencies that signals are radiated by entire broadcast towers, are built as single or multi-tower “arrays” sitting on buried conductors: “ground systems” that can take up more space in soil than their towers occupy in the air above. Most of these facilities were built between the 20s and 80s. Since then scarce land and environmental restrictions have slowed their spread. I would add that available frequencies are also scarce, but that hasn’t stopped the FCC from easing rules, over and over, turning the band at night (when signals bounce off the sky to reach hundreds of miles from their transmitters) into wall-to-wall hash.

FM radio has only been around in a serious way since the 1950s. Operating on a VHF band, where the antennas themselves don’t need to be large (as they do on AM), FM does best when radiated from altitude, meaning the tops of mountains, buildings and high towers. Some of the latter grow to the legal limit of 2000 feet.

With its VHF and UHF signals, television also requires transmission from altitude. When you see a very high tower standing on landscape, or a bristle of short towers atop mountains and skyscrapers, you’re looking at sources of TV, FM or both. A huge percentage of the world’s tallest masts (a category that includes buildings and towers) stand in the U.S., and many are the full 2000-foot height. Most were built for TV stations. (Wikipedia has a comprehensive list of these. Also of tower collapses — a remarkably long list.)

The first set of these to go the way of ship canals is low-band VHF TV. That is, channels 2-6. After June 12, no antenna broadcasting on those channels in the U.S. will continue to operate. Most high-band VHF TV channels — ones operating on channels 7-13 — will also be abandoned, though a few will continue to transmit digital signals. All stations that formerly occupied channels 2-6 will move to a UHF channel (14 to 50).

Old analog TV transmitters are mostly worthless and can’t be re-purposed. (Here’s an excellent piece on that subject, from The Current.)

What I’m wondering about are the towers. The Current’s story suggests that they’re too expensive to take down (not worth enough in scrap), and that most will be re-purposed in any case.

I don’t think so.

It might be easy enough to re-purpose a few former Channel 2 or Channel 4 towers. But what happens when AM and FM transmission is obsoleted by webcasting? This hasn’t happened yet. There are many architectural and UI challenges, plus the added legal burden of copyright restrictions, which are much tougher on music broadcast on the Web than on the air (at least in the U.S.) But the end will come. The brightest writing on the wall right now is the Public Radio Tuner, a project of CPB and several public radio organizations. Last I heard (disclosure: I’m involved in the project), downloads of the free tuner for iPhone were past 1.6 million. This and other tuners, on the iPhone and other portable devices, will account for more and more listening, especially as more cell phone data plans take the ceilings off data consumption — as AT&T has already done for the iPhone.

Some have suggested that TV and FM towers can be re-purposed for cellular use, and to some degree that’s true. But cellular coverage requires many sites at low elevations, rather than a few at high elevations. As one Cisco guy told me, “they might be able to lease out the bottom 200 feet” of a tower.

Still, ends always come, and The End is in sight for over-the-air radio as well as TV. Then what?

Bonus linkage: Scott Fybush‘s amazing series of visits to broadcast towers, over many years; and a few of my own photos of transmitting sites, many shot from altitude. Also the blog and tweets of George Clark, both of which led to this digression.

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Says Stowe Boyd (in a post that has been re-tweeted a bit),

We need to move past the Cluetrain Manifesto, and acknowledge that what people are doing on the web is much, much more than conversing. It’s not just a chat room: it’s an entire culture under development, and the conversation is just the tip of the iceberg.

All due respect to Stowe and the RTers, the Cluetrain Manifesto didn’t say the Web was about conversing. What it said was,

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

These markets are conversations.

If you read down through that original Web page, or the book chapter titled Markets Are Conversations, you’ll find that Cluetrain is not only a brief against marketing in general, but that it’s a book about markets.

Somewhere back there, Jakob Nielsen told me that Cluetrain’s authors had “defected” from marketing, and sided with markets against marketing. Now that the world is thick with “conversation marketing” and worse, I’d say that’s more true than ever.

So, to set the record straight, “Markets are conversations” is a statement about markets. It’s about getting real. Not about getting talkative.

Of course, countless marketers have jumped on what they think is the clue train, and with lots of BS about “conversational” marketing. In the old days, we called this “sales”.

For what it’s worth (a lot, I hope), a 10th anniversary edition of Cluetrain is due out this summer. It’s the original with some more chapters added, including a couple by other folks who found Cluetrain useful. I hope it helps correct other misunderstandings as well.

Stowe’s post is about “unmarketing”, about which he says,

I think companies need to take several steps back, and rethink their own motivations, before attempting to grapple with the new motivations of an open web citizenry.

First to be reconsidered — a la Cluetrain — is that markets are not what they used to be, where relatively passive consumers were messaged ‘to’. It has become an overused maxim that markets are conversations, which trivializes what is going on in the web, actually, and props up the notion of markets.

That stuff is right on. Bravo. But Stowe follows that with the first item I quoted. That’s where he — and everybody who thinks Cluetrain is just about “conversing” — goes off the rails.

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It all started here.

It all started here. With Platform A: the first of thirty-some oil platforms built in the 1960s off the coast of Southern California. To anybody looking seaward from Santa Barbara, the platforms are nearly as much a fixture of the horizon as the Channel Islands beyond. The three closest, Platforms A, B and C, are just several miles out.

On January 28, 1969, Platform A had a blow-out. As much as 100,000 barrels of oil rose to the surface and spread. Had the oil been carried away from shore, the event might have been small news. But instead it gunked up the coast, ruining Santa Barbara’s harbor for a time, and treating the world to the first of many iconic visuals: tar-covered sea birds.

Long story short, Earth Day followed.

Some pictures from the time.

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I’m listening right now to On Point*, where the topic is Pushing E-Health Records. The only case against electronic health records (EHR, aka electronic medical recordsk, or EMR) is risk of compromised privacy. Exposure goes up. The friction involved in grabbing electronic medical records is lower than that involved in grabbing paper ones, especially with the Internet connecting damn near everything.

Here’s the problem with privacy in the Internet Age (which we are now in, with no hope of ever getting out, unless we live the connectionless life): the Net is a big copy machine. It’s amazing how a fact so simple escapes attention until a first-rate metaphorist such as Kevin Kelly comes along to expound on what ought to be obvious:

The internet is a copy machine. At its most foundational level, it copies every action, every character, every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times. IT companies make a lot of money selling equipment that facilitates this ceaseless copying. Every bit of data ever produced on any computer is copied somewhere. The digital economy is thus run on a river of copies. Unlike the mass-produced reproductions of the machine age, these copies are not just cheap, they are free.

Our digital communication network has been engineered so that copies flow with as little friction as possible. Indeed, copies flow so freely we could think of the internet as a super-distribution system, where once a copy is introduced it will continue to flow through the network forever, much like electricity in a superconductive wire. We see evidence of this in real life. Once anything that can be copied is brought into contact with internet, it will be copied, and those copies never leave. Even a dog knows you can’t erase something once it’s flowed on the internet.

We’re not going to fix that. The copying nature of the Net is a feature, not a bug. We can fight some of it with crypto between trusting parties. But until we find ways to make that easy, the exposure is there. And, as long as it is, we’re going to have people who say risk of exposure overrides other concerns, such as the fact that dozens of thousands of people in the U.S. alone die every year of bad health care record keeping and communications — in other words, of bad data.

Still, if we want good medical care, we need EHR. That much is plain. The question is, How?

The answer will not be an information silo, or a set of silos. We have too many of those already. That’s the problem we have now — both on paper and in electronic formats (as I discovered last year in one of my own medical adventures).

The patient needs to be the point of integration for his or her own data, and the point of origination about what gets done with it. Even if the patient’s primary care physician serves as a trusted originator of medical decisions, the patient needs to anchor the vector of his or her own care, for the simple reason that the patient is the one constant as he or she moves through various medical specialties and systems.

The patient needs to be the platform. Not Google, or Microsoft, or your HMO, or the VA, or some kieretsu involving Big Pharma, Big Software Companies and Big Equipment Makers.

This requires classic VRM: tools of independence and engagement. That is, tools that enable the patient to be independent of any health care provider, yet better able to engage any provider.

In other words, while the answer needs to be systematic, it does not need to be A Big System (which I fear both BigCos and BigGovs whish to provide).

The answer needs to come from geeks who know how to eliminate big problems with simple solutions. For example,

  • Consider how the Internet Protocol solved the problem of multiple networks that didn’t get along.
  • Consider how email protocols such as SMTP, POP3 and IMAP solved the problem of multiple email systems that didn’t get along.
  • Consider how the XMPP protocol solves the problem of multiple instant messaging systems that don’t get along.

We need new ways of organizing our own health care data, and communicating that data selectively to trusted health care providers through open and standard protocols (that may or may not already exist… I don’t know).

I wanted to get those thoughts down because there’s a bunch of stuff going on around health care right now (including two conferences in Boston), detailed to some degree in Health Care Relationship Management, over at the ProjectVRM blog.

* On WBUR, a Boston station I pick up here in Santa Barbara over my Public Radio Tuner.

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First, a big thanks to all the folks at Yahoo who ran down and helped fix the problem behind the post below. Turns out I had two IDs, one for Yahoo and one for Flickr, and that the two were never joined, or merged, or whatever it is. They still aren’t, but it’s cool. The only one I care about (at least at this point) is the Flickr one. I still don’t understand what went wrong, exactly, but at least now I know for sure what the logins and passwords are, for both accounts.

So I just celebrated by uploading some shots of the Channel Islands, which I took two days ago, en route from LAX to SFO. I have a huge backlog of shots to upload, but I’m too busy these days to keep up. But this is a nice batch, and labeling and tagging everything didn’t take too long.

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On Wednesday I somehow signed out of my Yahoo account on Flickr. When I tried to sign back on, my login/password failed. So I went through Yahoo’s authentication process to recover those, and it sent them to me by email.

Still didn’t work.

Then I went for help here, and got thanked by a page that said “one of our knowledgeable and well trained Sign-in & Registration agents” would get back to me within 24 hours. At 2:42 this afternoon I received this:

Subject: Auto Confirmation – Your Yahoo! Account Verification support request was received …
From: Yahoo! Account Services  <my-login-help@cc.yahoo-inc.com>
Reply-To: Yahoo! Account Services  <my-login-help@cc.yahoo-inc.com>

Hello,

This is an automated message regarding your recent request for Yahoo!
Account Verification Customer Care support. Your message was received,
and you will hear back from us within the next 24 hours with an answer.

Thank you for reaching out to us. We look forward to helping you!

Sincerely,

Yahoo! Customer Care

**Please do not respond to this message as no one will receive it.

I look forward to being helped too.

FWIW, I have had a Pro account that  since Flickr was a start-up in Vancouver. I have 28,000 pictures on Flickr so far. I’d like to put up more.

Now, of course, we’re entering the weekend. Still, I’d like some real help here. If any of ya’ll know one of those “knowledgeable and well trained Sign-in & Registration agents” — or just anybody who can help, please send them my way. Thanks.

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I’m bummed that I’m drinking a beer on the deck here in Santa Barbara while Dave is in Cambridge. Would have enjoyed having coffee with him this morning. So instead I’ll raise a glass in his general direction, and post a bunch of loose notes here.

Sez Dave, Doc Searls likes to say that markets are conversations, but people are conversations too. Right. And markets are people, which is our point in this Cluetrain chapter. They are not marketing. The market in marketing is a verb. A synonym for sell, basically. (See definitions 13 to 16 here.)

Which is why I think “conversational marketing” is oxymoronic. Federated Media’s Conversational Marketing Summit, for example, came to my attention by way of a fellow Cluetrain author who attached a promotional email from Federated, adding “yep, looks like our work here is done! Off to find some good stout clothesline and a high enough limb.” Among the speakers is Comcast’s “Director of Digital Care.” Feeling cared for, Comcast customers?

Okay, that was unfair. The director in question is Frank Eliason, who has a fine blog and is running at about 16,000 followed and followers as @comcastcares on Twitter. I’m one of those thousands (on the following side, anyway).

Anyway, here’s just one paragraph from the CM Summit pitch:

CM Summit will provide key insights from some of the world’s largest brand advertisers and the web’s most successful social media properties. Don’t miss this opportunity to look under the hood of conversational marketing and find out what’s driving innovation and success for the publishers, marketers, and consumers who occupy the social Web.

Gag me with a shovel.

Gag Steven Hodson too. He says The wrong people are promoting Social Media. Specifically,

We are increasingly be told that Social Media is about being able to open lines of conversations with corporations and governments. It is supposed to be the new way for us to interact with those in more powerful positions than us. We are increasingly being marketed to about the benefits of being connected to brands – be it personal or corporate ones.

As a result people are beginning to think that social media is nothing more than a round table with corporations, marketers and public relation people deciding on what the conversation is all about. Once more we are finding ourselves being talked to even though it is carefully couched in terms of openness and transparency.

Yep. Later Steven adds,

We have only begun to taste the incredible freedom and personal power that comes with being a part of a social media world. It is this taste that companies fear because it removes them from the top down position. It brings them onto a level playing field where even the poorest person in the world can have an effect.

Social media doesn’t belong to the marketers, the public relation flacks or the corporations so desperately trying to take ownership. It belongs to the people. For the first time the media truly is made up of people for the people.

It is us who should be out there promoting Social Media – not the Facebooks, not the MySpaces, not the Twitter and especially not the marketers and corporations. The sooner we realize that the sooner we can take back our social media from the grasp of those who would bastardize it to their own means.

I’m with him in every respect other than love for the term “social media.” That’s because most people equate “social media” with Facebook, MySpace and all the other conversation containment silos.

Let’s go back to fundamentals. For that I’ll defer first to Larry Josephson, my favorite personality in the history of radio, who naturally isn’t working there any more. Larry once told me, “Radio is personal. That’s my philosophy.” The road radio traveled to hell (where its commercial corner has rotting for the last thirty years or so) was paved with jive like Federated is talking in that pitch. It’s all sell-side shit, and about as conversational as a billboard.

The Net is personal too. So is the Web. Also email, SMS, IM and the rest of it.

And before all of those, so was the telephone. Nothing could be more conversational than that. Back in the 80s, Reese Jones told me that the phone — a tech communications mode that is senior in the extreme, was both the original and the ultimate platform. And now there are close to a billion app downloads for the iPhone. One of the iPhone’s 25 thousand apps is the Public Radio Tuner, which is now passing 1.6 million downloads. That app, plus WundeRadio, have turned my iPhone into my radio. Together they get many more stations than would ever fit in a dial.

Reese’s point: conversation is personal. It’s one-with-one, not one-to-many.  It may be social in the sense that talking with another person is a social act. But it’s not a group thing. Orignally a brain researcher, Reese pointed out that none of us are capable of listening to more than one other person at a time.

In other words, talking may be social, but listening is personal.

Talk “social” and the silos show up. That’s what “social media” are. The good stuff Steven wants us to save, and advocate, are inherently personal qualities of the Net and the Web.

By the way, without Reese schooling me about phones and conversations, I doubt I would have come up with the “markets are conversations” line.

Speaking of which, in Brian Solis’ The Conversation Index, he says this:

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Communities support each other. Citizens actively help others make decisions, offer suggestions and referrals, proactively share negative experiences, and repeatedly ask question – with or without our participation.

Doc Searls calls this Vendor Relationship Management (VRM). Others refer to it as Customer Relationship Management (CRM). But, as we are quickly learning, “management” and “relationships” are as distant from each other as their intentions. Perhaps it’s better stated as Community Relations or better yet, Public Relations.

Well, VRM is not CRM. Nor is it public relations. It is nothing that the seller does. VRM is something the customer has. It comes from the customer. There will be, in the VRM world, both individuals and user-driven and customer-driven services, which I call fourth parties. More about those distinctions here.

Other stuff…

Mike Arrington’s post about The Cenralized Me and Data Portability is all about VRM, though he doesn’t mention it.

Great interview with Richard Rodriguez, one of my favorite writers and thinkers. Richard’s book Brown foreshadowed Obama’s presidency. This is outstanding, too.

Umair Hague is in high dungeon about The Geithnerconomy, which Umair considers a coup.

Long as we’re down on Obama, Tim Jones of the EFF says In Warrantless Wiretapping Case, Obama DOJ’s New Arguments Are Worse Than Bush’s. That’s on top of Jennifer Granick’s post about a proposed federal take-over of the Net. More centralization and concentration of power, anyway.

Not sure whether or not I’m creeped out by this new biz model for journals and Twitter.

To answer the question “How come you’re not posting your usual giant piles of photos on Flickr?” the answer is that I stupidly somehow signed off Flickr and can’t sign back on, because I have no idea what the hell my ID or password are. (Actually I do, but they don’t work.) I have appealed to Yahoo for help here, and its automatum has thanked me for that. They may not want to thank me for what I’ll say if “one of our knowledgeable and well trained Sign-in & Registration agents” doesn’t get back to me within the promised 24 hours. That’s by tomorrow afternoon. FWIW, I’ve always been vexed by Yahoo’s ID system. Not that it’s much different than anybody else’s but … somehow it has always been a bit of a problem.

The Failure of #amazonfail, by Clay Shirky, is a good read too. What he calls “conservation of outrage” (that is, “finding rationales for continuing to feel aggrieved, should the initial rationale disappeared”) is exactly why I am always slow to get worked about stuff that get crowds excited. In fact, VRM is in part a way not to get outraged at vendors, but rather to engage them constructively. (But we don’t have those ways yet, so go ahead and get outraged anyway.)

Here’s a nice rationale for PayChoice. (Which needs a different name, by the way.)

Okay, beer done. Later, folks. I’m heading in.

One of the geeks here at the Berkman Center walked into a room recently and started poking his index finger down on a newspaper that was laying on the table, as if expecting it to do something electronic. “This isn’t working,” he said.

So true, in so many ways.

Take for example the Boston Globe, New England’s landmark newspaper, and one to which we have subscribed since we got here in 2007. Like nearly all newspapers, the Globe is in Big Trouble. Here’s the opening paragraph from today’s bad news story:

The New York Times Co., which has threatened to shutter The Boston Globe, is seeking deep concessions from the Globe’s largest union that could include pay cuts of up to 20 percent, the elimination of seniority rules and lifetime job guarantees, and millions of dollars in cuts in company contributions to retirement and healthcare plans.

The Times may own the Globe in a legal sense, but in a much broader way the Globe also belongs to the people of Boston and New England. Everybody in New England benefits from the Globe, even if they don’t read or subscribe to it. It was in this sense that Scott Lehigh‘s column yesterday was titled, Readers, have a say in saving your paper. Here’s the long gist:

We’re suffering from a double whammy: A bad recession and a self-defeating business model. Troubled times have sent advertising revenues plummeting. Meanwhile, we’re selling the paper with one hand and giving it away on Boston.com with the other. That’s never made any sense – the more so since website ads aren’t anywhere near the revenue-generator that print ads are.

…I also doubt we’ll be able to maintain the kind of quality newspaper and website readers expect unless we start charging online visitors who don’t subscribe to the paper.

Newspapers, eyeing several earlier failed experiments, including one by the New York Times, are skittish. That approach has worked for the Wall Street Journal, however. And as someone long wary about giving away our product on the Web even as we sell it in print, I think it’s time to try.

So back to my question: What does the Globe mean to you?

Would you pay to read the paper online? Seven-day home delivery currently costs $9.25 a week in the Boston area. Would it be worth $10 or $12 a month to read Globe content on Boston.com? Another idea under discussion in the news industry is micropayments. You’d give a credit card number once, and then be charged a small amount – a nickel, say – for each story you clicked on. Which would you prefer, a subscription or micropayments?

Some think charging for Web content will only deter readers, while keeping links to our website from appearing on other sites. Any payment system must be voluntary, they say. I’m dubious. But tell me, if we nagged you incessantly – ah, make that, politely prompted you at frequent intervals – would you make a voluntary payment of some sort?

Finally, can you think of better ways to have online readers pay for Globe offerings?

Yes, I can. It’s the fifth item in the series of posts below:

  1. Newspapers 2.0 (October 5, 2006)
  2. Still at Newspapers 1.x (August 15, 2007)
  3. Toward a new ecology of journalism (September 12, 2007)
  4. Earth to Newspapers: Abandon Fort Business. (September 19, 2007)
  5. PayChoice: a new business model for newspapers (February 5, 2009)

PayChoice (later re-named EmanciPay) will be an easy way for listeners to pay stations for public radio programming. It is in the early stages of development, aimed toward appearing later this year in the Public Radio Tuner on iPhones. At last report, downloads of the tuner were moving past 1.5 million, so far.

We could do PayChoice for newspapers as well.

Informing PayChoice on the Public Radio Tuner will be a Listen Log, which is one form of Media Logging. We can do a Read Log as well, at least for the electronic versions of newspapers. Among the many things I’d like the log to perform is what I call ascribenation. That is, the ability to ascribe credit to sources — and to pay them as well. Among other things, this addresses the Associated Press’ concerns about ‘misappropriation’ of its role as the first source for many stories for which it goes uncredited.

Jon Garfunkel also has a good idea worth considering. It’s called PaperTrust.

The bottom line here is that a lot of good people are working on solutions. These solutions are not the same old stuff in new wrappers. They’re original ideas, some of which the papers will have no control over.

But they can help. They can tune in to tech development efforts like the ones I descibe here, and welcome their geeks’ participation in them. They can write and post linky text. (The Globe is better than some in this respect, but still link-averse on the whole.) They can finish following the other recommendations they’ll find here (the first of which isn’t too far from what Scott would like to do).

And, it might still be impossible to save the paper.

The question comes down to living without advertising. Can it be done? If so, how? I guarantee that the answer to those questions will come from the outside. From geeks, mostly.

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In response to Can Journals Live on Subscriptions, Mimi Hui asked a number of questions, which I would rather answer here, where more people are likely to read them. Here goes…

Mimi: …it’s largely infrastructure, and not editorial, that is costly.

This is true, and much overlooked in debates on the topic.

Mimi: …what exactly do you like about The Globe? Meaning, if it is purely for the content, which is arguably generated by the writers, would you still love it as much if their content was not aggregated by The Globe as a brand?

First, I don’t think of what I read in the Globe as “content.” Instead I’m with John Perry Barlow, who said, “I didn’t start hearing about ‘content’ until the container business started going away”. I’m a writer. I write posts, editorials, tweets, emails, columns, essays and books. (Or parts of some… but just wait.) Those all have a worth that exceeds their sum of pixels or ink. To me “content” suggests a pure commodity — or worse, packing material.

Second, I don’t think of the Globe as a “brand.” Nor, I suspect, does anybody on the editorial side of the paper. The word “brand” was borrowed from the cattle industry, and I never liked it, even when I worked for many years in the advertising industry. I have a relationship with the Globe. The paper is part of my life. So are my wife, kids and friends. I don’t consider any of them “brands” either.

Mimi: Why can’t a publishing house eliminate all of the physical portions and switch to a pure digital play?

First, printing on paper costs more to produce and distribute, but advertising on paper makes more money. Many publications will cease printing on paper when the cost outweighs the income. But there will be existential costs to doing that. The Washington Post is a newspaper, not just a news site.

Mimi: Perhaps one question to ask is, is it possible to trim infrastructure in such a way as to provide valuable content to readers in a cost competitive way? And if so, what are methods for readers to discover the same content in a time efficient way?

Well, this is already being done. Writing online has none of the space limitations of writing on paper, and is far cheaper. And discovery systems improve every day.

But it’s still very early in the course of the Internet revolution.

This was put in context for me by a participant in a  breakout session at an event this past weekend. He said something like, “Here’s the idea. We’ll cut down forests in Ontario, turn them in to giant rolls of paper, use barrels of ink to print news articles and advertisements onto that paper, and hire people to drive around and deliver the results to people’s doorsteps, fresh every day — but only once a day. Whaddaya think?”

Such an idea is absurd, but only in fully modern context. Equally absurd are other institutions central to our civilization, including television, telephone and automobile industries.

In fact we are only at the beginning of a great transition caused by the presence of the Internet in our midst. Here’s how Clay Shirky describes some of what happened during the last Great Disruption, and what it teaches us during the current one:

During the wrenching transition to print, experiments were only revealed in retrospect to be turning points. Aldus Manutius, the Venetian printer and publisher, invented the smaller octavo volume along with italic type. What seemed like a minor change — take a book and shrink it — was in retrospect a key innovation in the democratization of the printed word. As books became cheaper, more portable, and therefore more desirable, they expanded the market for all publishers, heightening the value of literacy still further.

That is what real revolutions are like. The old stuff gets broken faster than the new stuff is put in its place. The importance of any given experiment isn’t apparent at the moment it appears; big changes stall, small changes spread. Even the revolutionaries can’t predict what will happen. Agreements on all sides that core institutions must be protected are rendered meaningless by the very people doing the agreeing. (Luther and the Church both insisted, for years, that whatever else happened, no one was talking about a schism.) Ancient social bargains, once disrupted, can neither be mended nor quickly replaced, since any such bargain takes decades to solidify.

And so it is today.

While there is much that can be done on the supply side, I think there is much left to be done on the demand side. We need much better tools for expressing demand, and for crediting sources of the editorial goods that enlarge our minds and help us inform others.

Meanwhile, the breakage continues.

Some do. My long-time favorite magazine is The Sun. I bought one of the first issues Sy Safransky sold on Franklin Street in Chapel Hill, in 1974, and found myself writing regularly for the magazine for several years after that, watching it improve with every issue.

Back near the turn of the 80s, Sy and his staff decided to improve the magazine by getting rid of advertising. They did that by becoming a non-profit; but that was secondary to the main purpose, which was to become an instrument for readers and writers, and not of one for advertisers. In other words, advertising was beside the magazine’s journalistic points. The Sun publishes for readers, and readers pay the magazine for good writing. Not surprisingly, The Sun’s subscribers are highly involved, contributing an abundance of letters, plus my favorite section: Readers Write (on a different topic every month).

My point is that it’s possible to have an excellent journal that lives on subscriptions, which are a value-for-value exachange. In the VRM community we propose another: PayChoice, which I wrote about in my last post. The idea here is for readers (or listeners, or viewers) to pay any amount for anything they like. The price is not under the seller’s control. Nor are other forms of signalling by the customer.

Direct support from readers (or listeners, or viewers) matters more and more for media where advertising contributes less and less. I’ve been thinking about this lately, as I contemplate a world with fewer (or no) newspapers and many fewer magazines.

Both newspapers and magazines have been supported in most cases primarily by advertising and secondarily by subscriptions. When print publications need to cut overhead, it’s the writers who get cut. Sometimes whole sections go away. The Boston Globe killed its Northwest section last week. Far as the Globe is concerned, where we live is now West. And how long will that last?

I pay the same for the Globe every week, but they deliver less and less, because their advertisers are buying less and less space. Yet I don’t read the Globe for the ads. I read it for the writing, the editorial content. Would I pay more, to take up the slack? Or would I look for the Globe to cut overhead other than just editorial? The latter, I would think. Still, either way, I’m a paying customer.

As a paying customer with an interest in seeing the Globe survive, I would like to know what the costs of producing the paper itself are. What are the costs of printing and distributing the paper? And what are the costs just of editorial? Never mind advertising for a minute, and what it buys. Just tell me what it costs to support the editorial staff, and to put the paper up online.

What would I have to pay if there were no advertising?

I’d ask the same of magazines.

Just fact-seeking here.

Where I’m going is toward where The Sun is today. I’d like to help publications survive by subscriptions and other forms of direct payment, rather than by advertising.

I’m not against advertising here. I’m just trying to pull the topics apart so they’re easier to discuss.

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Thesis #74 of The Cluetrain Manifesto says, “We are immune to advertising. Just forget it.” We wrote that in 1999, when everybody thought that advertising was going to be THE model for businesses on the Internet. The crash came less than a year later.

Then the next bubble came, and this time everybody thought (surprise!) that advertising was going to be THE model for businesses on the Internet. This time they were right, because Google made it so. In fact, Google makes billions with advertising, not just for itself, but for millions of other sites, including countless blogs. Google does it by making advertising accountable, and by moving the wasteful side of guesswork. They take it off ink, paper, airwaves and billboards, and shift it to server cycles, pixels, rods and cones.

Still, most advertising is still wasted. The difference now is that advertising is accountable while it wastes less costly things. This is fine as far as it goes, which is pretty far, even in the current crash.

But advertising is still a bubble, and has been since it was invented more than a century ago. I’ve been saying this for many years, including last month right here.

In fact, last May I reported how Mike Arrington of TechCrunch was “outraged” by my suggestion that advertising was a bubble (or something to that effect… it’s in this podcast somewhere… maybe one of ya’ll can hunt down the quote). [Later... Dave Wallace found a clip.]

Now comes Why Advertising Is Failing On The Internet, by Eric Clemons, Professor of Operations and Information Management at Wharton, writing in TechCrunch, no less. When I read it the thought balloon over my head said “Yess!” and “Amen, brother!” over and over. For example:

Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most internet sites.  This is particularly true when the consumer knows that the sponsor of the ad has paid to have this information, which was verified by no one, thrust at him.

Exactly what we said in Cluetrain, and what most people say when they look for havens from advertising, which they find with TiVo and many ad-free places on the Web.

Clemons follows that with this:

The net will find monetization models and these will be different from the advertising models used by mass media, just as the models used by mass media were different from the monetization models of theater and sporting events before them.  Indeed, there has to be some way to create websites that do other than provide free access to content, some of it proprietary, some of it licensed, and some of it stolen, and funded by advertising.

At ProjectVRM we have been working on one, called PayChoice. [Later... changed to EmanciPay.]  Since most of you don’t follow links, I’ll drop the first two sections in right here:

Overview

PayChoice is a new business model for media: one by which readers, listeners and viewers can quickly and easily pay for the goods they use — on their own terms, and not just those of suppliers’ arcane systems.

The idea is to build a new marketplace for media — one where supply and demand can relate, converse and transact business on mutually beneficial terms, rather than only on terms provided by thousands of different silo’d systems, each serving to hold the customer captive.

PayChoice is a breed of VRM, or Vendor Relationship Management. VRM is the reciprocal of CRM or Customer Relationship Management. VRM provides customers with tools for engaging with vendors in ways that work for both parties. PayChoice is one of those tools. Or a set of them.

Background

We now live in a media environment where goods previously sold directly or paid for by advertising are freely available and shared widely over the Internet. A number of factors contribute to a business and social conundrum for suppliers of those goods:

  • Easy copying and sharing makes the goods freely available at growing ease and convenience.
  • Copying and sharing is so widespread and common that punishment for copyright and other usage violations touches only a small minority of offenders, and has proven to be a losing proposition.

What the marketplace requires are new business and social contracts that ease payment and stigmatize non-payment for media goods. The friction involved in voluntary payment is still high, even on the Web, where one must go through complex forms even to make simple payments. There is no common and easy way either to keep track of what media (free or otherwise) we consume (see Media Logging), to determine what it might be worth, and to pay for it easily and in standard ways — to many different suppliers. (Again, each supplier has its own system for accepting payments.)

PayChoice will create a “buy button”-simple payment system to allow readers, listeners and viewers to pay whatever they like, at their discretion, for whatever media products they use. For too many media the traditional business models — subscriptions, newsstand sales, advertising and underwriting — are not sufficient. (Especially in the current economic environment, which is akin to an earthquake that won’t stop.) Nor do they support full participation and involvement with their users.

PayChoice differs from other payment models (subscriptions, newsstand, tip jars) by allowing the customer to pay any amount they please, when they please, with minimum friction — and with full choice about what they disclose about themselves. PayChoice will also support credit for referrals, requests for service, feedback and other relationship support mechanisms, all at the control of the user. For example, PayChoice can provide quick and easy ways for listeners to pay for public radio broadcasts or podcasts, for readers to pay for otherwise “free” papers or blogs, and paid request for stories or programs to be expressed and aggregated, without requiring the customer to disclose unnecessary private information, to become a “member”. This will scaffold real relationships between buyers and sellers, and for supporting journalists covering what Jake Shapiro calls “microbeats.” It will also give deeper meaning to “membership” in non-profits. (Under the current system, “membership” means putting one’s name on a pitch list for future contributions, and not much more than that.)

PayChoice will also connect the sellers’ CRM (Customer Relationship Management) systems with customers’ VRM (Vendor Relationship Management) systems, supporting rich and participatory two-way relationships. In fact, PayChoice will by definition be a VRM system.

Micro-accounting

The idea of “micro-payments” for goods on the Net has been around for a long time, and has recently been revitalized as a potential business model for journalism by an article by Walter Isaacson in Time Magazine. What ProjectVRM suggests instead is something we don’t yet have, but very much need: micro-accounting for actual uses. These including reading, listening and watching.

Most of what we now call “content” is both free for the taking and worth more than $zero. How much more? We need to be able to say.

So, as currently planned, PayChoice would -

  1. Provide a single and easy way that consumers of “content” can become customers of it. In the current system — which isn’t one — every artist, every musical group, every public radio and TV station, has his, her or its own way of taking in contributions from those who appreciate the work. This can be arduous and time-consuming for everybody involved. What PayChoice proposes, however, is not a replacement for existing systems, but a new system that can supplement existing fund-raising systems — one that can soak up much of today’s MLOTT: Money Left On The Table.
  2. Provide ways for individuals to look back through their media usage histories, inform themselves about what they have been enjoying, and to determine how much it is worth to them. The Copyright Arbitration Royalty Panel (CARP), and later the Copyright Royalty Board (CRB), both came up with “rates and terms that would have been negotiated in the marketplace between a willing buyer and a willing seller” — language that first appeared in the 1995 Digital Performance Royalty Act (DPRA), and tweaked in 1998 by the Digital Millennium Copyright Act (DMCA), under which both the CARP and the CRB operated. The rates they came up with peaked at $.0001 per “performance” (a song or recording), per listener. PayChoice creates the “willing buyer” that the DRPA thought wouldn’t exist.
  3. Stigmatize non-payment for worthwhile media goods. This is where “social” will finally come to be something more than yet another tech buzzmodifier.

All these require micro-accounting, not micro-payments. In fact micro-accounting can inform ordinary payments that can be made in clever new ways that should satisfy everybody with an interest in seeing artists compensated fairly for their work. An individual listener, for example, can say “I want to pay 1¢ for every song I hear on the radio,” and “I’ll send SoundExchange a lump sum of all the pennies wish to pay for songs I hear over the course of a year, along with an accounting of what artists and songs I’ve listened to” — and leave dispersal of those totaled pennies up to the kind of agency that likes, and can be trusted, to do that kind of thing.

Similar systems can also be put in place for readers of newspapers, blogs and other journals.

What’s important is that the control is in the hands of the individual, and that the accounting and dispersal systems work the same way for everybody.

No, we don’t have it yet, but we do plan to put it in the Public Radio Tuner in due time. It will help that well over a million of those tuners have been downloaded so far for iPhones.

Back to Eric Clemons’ piece:

The internet is the most liberating of all mass media developed to date.  It is participatory, like swapping stories around a campfire or attending a renaissance fair.  It is not meant solely to push content, in one direction, to a captive audience, the way movies or traditional network television did.  It provides the greatest array of entertainment and information, on any subject, with any degree of formality, on demand.  And it is the best and the most trusted source of commercial product information on cost, selection, availability, and suitability, using community content, professional reviews and peer reviews.

My basic premise is that the internet is not replacing advertising but shattering it, and all the king’s horses, all the king’s men, and all the creative talent of Madison Avenue cannot put it together again.

This is exactly where we were going in Cluetrain. Back then, and still today, people tend to think of the Net as yet another one-way producer-to-consumer “medium” for “delivering messages” along with goods that “consumers” pay for. But the Net was and remains a place that serves demand at least as well as it serves supply. The demand side just hasn’t been fully equipped yet. That’s what the VRM movement (which includes but is not limited to ProjectVRM) is all about providing. When we (and others) succeed, we won’t just be consumers anymore. We’ll be customers in full standing.

Eric Clemons goes on to explain many reasons why advertising is a bubble. I agree with all of them, though I am not as pessimistic about Google, for the main reasons Jeff Jarvis visits in What Would Google Do? The fact remains that Google, more than any other large company operating on the Web, gets the fundamentals of abundance: that you make money because of it rather than with it. They know the vulnerability of advertising as a model, and I expect them to work no less hard disrupting the model than they have at building it out. (Perhaps in their secret labs they are already at work on this. I don’t know. But if they’re smart, which they are, they’re on the case.) Clemons closes with this:

The internet is about freedom, and I suspect that a truly free population will not be held captive and forced to watch ads.  We always knew that freedom comes at a price; perhaps the price of internet freedom and the failure of ads will be paying a fair price for the content and the experience and the recommendations that we value.

Among the other tools we need are pricing guns for customers. We haven’t had that since before Industry won the Industrial Revolution. But we’ll get them. PayChoice is one example of them. There will be more. And they’ll work because not paying will be increasingly stigmatized.

Right now, for example, most music is available for free. Never mind that some of us call downloading it “theft” or “piracy”. The other price is 99¢, which millions pay in iTunes and through other online stores. Those two price points are not enough. We need ones we can set on our own.

For years Congress and its regulatory arbitrators (first the Copyright Arbitration Royalty Panel and later the Copyright Royalty Board) have been saying there is no “willing buyer” to match the “willing seller” in the online radio, or streaming, business. That is, Internet radio. So, in the absence of that buyer, these panels have handed the pricing gun to the sellers (the RIAA and its collection agency, SoundExchange), but set the prices first. Last I heard, the royalty rate was set to peak at $.0019 per recording, per listener, in 2010.

If you pay 99¢ per song, you’d have to listen to it, what, 521 times to equal the same rate? If you use iTunes, check and see how many times you listen to any song.

So I’m thinking, hey, I’d be glad to pay a penny a recording for what I hear on the radio. These days you have a huge choice of radio stations on the Net. Most play music. All could carry data about that music. I’d be glad to account for that listening, and pay accordingly. And I’d like right now to set that price at a defaulted penny a song. I’d be glad to aggregate my listen-logging with others, with a pledge or an escrow account containing a sum of money for dispersal to artists at that rate. And see what happens.

In fact, that’s what I want to do with PayChoice after we work out the kinks by providing a supplementary business model for public media. Stay tuned.

Oh, and this topic will be among the many I’ll talk about at lunch tomorrow at the Berkman Center. More here.

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Clay Shirky in Newsxpapers and Thinking the Unthinkable: …what real revolutions are like. The old stuff gets broken faster than the new stuff is put in its place. Great essay. Required re-reading.

Digging KGSR

Until I hit SCAN on the little radio I carry with me on trips, I had forgotten how much I enjoyed KGSR/107.1 the last time I was here at SXSW. They’ve added some power since then (up from 39kw to 49kw), but their stream still plays hard-to-get. There appears to be no .mp3 stream coming from the station (so forget using it on iPhones*), and one can only listen live in the browser, with a pop-up window that doesn’t work (at least for me).

They do note that they are in “HD”, which is audible only on a few expensive radios that almost nobody has, since the radio industry decided that HD needed to be a proprietary play, coming to the world only by grace of a company called Ibiquity. I could get started, but it’s not worth it. (Go here and click on “buy a radio” and see what happens.)

Anyway, if you’re in town, give it a spin. As I said three years ago here, great radio lives.

*[Later...] Thanks to Rod K, I am now listening to KGSR on my iPhone. WunderGround Radio did cost $5.99, and it took me awhile to find where in the app’s vast directory tree the radio listings were stored, but once I got there I was very impressed. And quite surprised that one can listen to a Windows Media stream. I sit corrected on that.

I still wish KGSR also had an .mp3 stream, but it’s still good to be able to hear them in any case.

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Right on

John Derbyshire in The American Conservative: Limbaugh and company certainly entertain. But a steady diet of ideological comfort food is no substitute for hearty intellectual fare.

More:

  Taking the conservative project as a whole — limited government, fiscal prudence, equality under law, personal liberty, patriotism, realism abroad — has talk radio helped or hurt? All those good things are plainly off the table for the next four years at least, a prospect that conservatives can only view with anguish. Did the Limbaughs, Hannitys, Savages, and Ingrahams lead us to this sorry state of affairs?

  They surely did. At the very least, by yoking themselves to the clueless George W. Bush and his free-spending administration, they helped create the great debt bubble that has now burst so spectacularly. The big names, too, were all uncritical of the decade-long (at least) efforts to “build democracy” in no-account nations with politically primitive populations.

I was raised by, and as, a Republican. I moved left of the whole Democratic party in college (’65-’69, during the Vietnam war, which I opposed absolutely), and stayed there for another decade or more. When I moved to California in 1985 I realized that I had become an Independent, and I’ve registered that way ever since. Voted that way too.

But I never lost my interest in the well-being of the Republican party. What Derbyshire outlines as the “conservative project” sounds right to me. Not fighting abortion and immigration. Not bringing religion into government. Not meddling in people’s lives. Not spending out the wazoo. Not military adventures abroad. Not hating “Liberals” as if they were a disease.

Anyway, good piece. Hope it helps.

Bye ‘Bai

I’ve been wondering, What happens to Dubai in a worldwide depresion? Smashing Telly says goodbye. Fun writing. A sample:

  Dubai is a place for the shallow and fickle. Tabloid celebrities and worn out sports stars are sponsored by swollen faced, botox injected, perma-tanned European property developers to encourage the type of people who are impressed by fame itself, rather than what originated it, to inhabit pastiche Mediterranean villas on fake islands. Its a grotesquely leveraged version of time-share where people are sold a life in the same way as being peddled a set of steak knives. Funny shaped towers smatter empty neighborhoods, based on designs with unsubtle, eye-catching envelopes but bland floor plans and churned out by the dozen by anonymous minions in brand name architects offices and signed by the boss, unseen, as they fly through the door. This architecture, a three dimensional solidified version of a synthesized musical jingle, consists of ever more preposterous gimmickry – an underwater, revolving, white leather fuck pad or a marina skyscraper with a product placement name that would normally only appeal to teenage boys, such as the preposterous Michael Schumacher World Champion Tower.

Ars: Canadian judge: No warrant needed to see ISP logs? Specifically, “The judge said that there’s ‘no reasonable expectation of privacy’ when it comes to logs kept by ISPs. Canadians, watch out, because everything you do online could soon be turned into legal fodder, even without a warrant.”

Well, it certainly is, with a warrant. No shortage of those. But still, it’s one more click in the ratchet by which freedom gets squeezed and .

Stimulus Bill Qs

I am confused beyond endurance by whatever-the-hell is going on (or went on) with the “final Stimulus Bill”. So maybe some of ya’ll can provide some A’s to the following Qs:

  – Where can one see a copy of the final bill? How about in .html, rather than .pdf form? Earth to Newspapers (and hell, bloggers): Give us some links to some goddam hard facts on this thing. Even the @#$% New York Times story on the Plan’s passage offers no links at all to the bill. Or whatever got passed.

  – What the hell is the NTIA, really, and how is it different from the FCC? I ask because I see it all over the place, and hardly heard about it before this. I’ve read what it says at that last link, and I get the feeling I’m missing a lot. Especially politically.

  – Are there “open network provisions” in there, like Public Knowledge said yesterday? Where? What?

  – Is “open” defined in the bill?

  – How about “broadband”? Here’s a search for “broadband” at ReadTheStimulus.org; but I’m not even sure if it’s for the “final” plan. Or wtf it says, really. Take this, for example. Okay, I just found this. Not sure what to think about it, though.

  – Is the Internet treated as infrastructure in any serious way by this thing? I look up “Internet” at ReadTheStimulus.org and find eleven results. Over half say something like “The secretary shall post on the Internet…”

I like this Washington Post graphic, even though it looks like a map of a boondoggle to me.

My big concern, of course, is with the Internet, which desperately needs to be liberated from the telecom Regulatorium. This “package” isn’t the right place to do that, I’m sure. But liberation needs to be done. Far more economic prosperity will arise form Internet build-out that’s free from regulatory encumberances that date back to the railroad age.

Which brings me to another question.

  – How would you deregulate the Internet? I know lots of folks (myself included, in some ways) who would like to see the Net’s virtues (openness, neutrality, whatever) protected one way or another. My question here is about what we’d get rid of. And not just at the federal level. I mean at the state, county and municipal level as well. What I’d like to see is a wide open field where anybody can get into building out the Net’s physical and wireless infrastructure in any way that does not make our varioius commons tragic.

My short answer to that one is to get rid of the whole concept of “telecom services” and “information services” — and even of “services”, in the laws that govern how we connect.

Which brings me to Freedom to Connect next month in Washington. I’ve been to most of them, and I wouldn’t miss it. The theme this year is “The Emerging Internet Economy”. I submit that more will emerge with less regulation than with more of it — especially if “more” is done inside the old telecom regime.

Bonus link. Comments included.

This Onion Video may be the best thing that ever happened to Sony.

I don’t write much about war, mostly because I’d rather write about stuff I can do something about. As a young man I opposed the Vietnam war, wrote about it, protested against it. If I hadn’t lucked into a medical deferment, I would have been a conscientious objector, like some of my good friends.

Stephen Lewis was a fellow student at the same Quaker college, a good friend and a fellow protestor. We met when we crashed the same Ku Klux Klan rally, near the ironically named Liberty, NC. I believe we even joined the same picket lines outside one of Ed Cone’s family’s textile plants. (I’m not sure if Ed was even born back then. We’re talking about the ’60s here.)

With A Gingerly Step Middle-East-Wards, Steve treads lightly on territory I’ve been reluctant to write about — but about which I’ve been glad to learn more. At that Steve helps a lot. The post is short, sobering, and linkful.

There are no easy answers. But we can improve on the questions. This post does that.

continues to pop. The money ‘graphs:

  Market research company eMarketer recently cut its estimate of advertising spending on the social networking sites, including Facebook, MySpace and Bebo, this year by $455 million to $1.3 billion. It said US advertising spending on Facebook will fall by 20 percent to $602 million.

  IDC said advertisers are turning their backs on social networking sites because they have a lower “click-through rate” than traditional online ads. Only 57 percent of social network site users clicked on an advertisement and made a purchase last year, compared to 79 percent on the internet at large.

  Experts at Deloitte said Facebook is suffering from the double-whammy of collapsing advertising revenue and the soaring cost of electronic data storage. Deloitte estimates that the cost of storing photos and videos on sites like Facebook has increased by more than $100 million a year.

  “The book value of some social networks may be written down and some companies may fail altogether if funding dries up,” said Paul Lee, Deloitte director of research for technology and telecommunications. “Average revenue per user for some of the largest new media sites is measured in just cents per month.”

I gave thumbs down to every ad I saw on Facebook until it quit showing me ads. Meanwhile, I’d be glad to track my use of facebook and pay something for the value I get from it.

The perils of publicity

I’m pretty good at getting buzz when I want it. The irony of running ProjectVRM, however, is that I don’t want much of that. Not yet, anyway. About a year ago I did promote it a bit, got a lot of great response, and also spent a lot of time debugging bad understandings of what VRM is and what’s going on with it.

Since then I’ve kept a pretty low profile with it, and encouraged others to do the same. That way we get fewer people showing up, but a better chance that they’re the right people.

But still, the buzz is out there. And, since it’s a new and as yet unproven idea, it attracts detractors as well. Here’s one that lays out “four fallacies” of VRM, all based on wrong understandings of what it is, and what its roles will be. So, I just tried to debug those understandings with this post here.

As I said there, I urge folks to hold off on their judgement until we’ve got working code and actual stuff that does what VRM is supposed to do. Trust me, it’ll come.

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This blog’s dashboard has a line that says this: Akismet has protected your site from 128,720 spam comments already, and there are 4,868 comments in your spam queue right now. I rarely look at the spam queue. The only time I’ve found false positives there are when some of my own comments have gone into the spam queue, because the system flags as spam anything with more than two links in it. Now I know where to look for linky comments that go missing.

Some spams get through, though. They’re easy to spot. Most of them respond to an old post about a topic of interest to the spammer. Let’s say I mentioned fly fishing sometime last year. I’ll get a post by zxzzyks452 at Hotmail or Gmail, and a blog address like flyfishingflyfishing.blogph0rm.com. The entire response will be “I agree. Keep it up!” or something equally innocuous and positive.

The top spams in the queue right now say, “Hehe! Good work!”, “I want to say – thank you for this!”, “Great site. Good info”, “Thank you!”, “Great site. Keep doing.” “Realy, realy nice work! I was impressed! My own are… (bunch of spammy links)”, “Excellent site. It was pleasant to me.”, “Incredible site!”, “Perfect work!”… and so on.

That last one came from a user calling himself or herself “GetXanax” at http://openlibrary.org/, which may not know it’s been hijacked by a spam system.

Anyway, this is a long-winded way of saying that I delete nearly every comment that responds to an old post with language that looks like the examples two paragraphs up. I don’t think I’ve killed any good ones yet, but every once in awhile I wonder. Wish it were otherwise, but it ain’t. Life in the vast lane, I guess.

The Columbia Journalism Review whines,

WhiteHouse.gov presents itself as a kind of social networking portal in which citizens can essentially “friend” the government–and it frames the ensuing dialogue as one that takes place directly between the people and the government. The press, it suggests by way of omission, need not be part of the exchange. One hopes–hey, one even dares to assume–that the conspicuous absence of the press from Obama’s transparency agenda is due to his conclusion that the democratic vitality of the Fourth Estate is so obvious as to render explanation or elucidation of that fact unnecessary.

Chris Anderson (he of Wired?) replies,

I don’t understand: why should “the press” get any special mention on the Obama website? And by “the press” you mean who: Talking Points Memo, the New York Times, Wonkette? The DC Independent Media Center? Or what?
And really, I’m sorry, this is just dumb: “created the impression that its members were, to him, a buzzing nuisance. Instead of the voice of the people.” When has “the press” ever been the “voice of the people,” and by what institutional arrogance does it CONTINUE to give this role to itself? Perhaps the press would be better off it started seeing itself as a particular category of content producers (a noble, unique and important one to be sure) and drop all this voice of the people foolishness. You might make a better argument about why Obama should mention you on his website.

Jay Rosen begins his comments with Please stop beating up on the techno-utopian strawman. It’s not that useful... and then pulls some of the particulars apart, concluding,

The “calm down digital utopians, let CJR sort the rhetoric from reality” tone is very familiar and we don’t really expect you to quit it, even though it would do you a world of good. What I found new and intriguing about this article is the “direct democracy” thing. I think I have this right: just as the United States is not a direct democracy but a republic, where the principle of self-government is modified by the rule of representatives who distill popular sentiment into wise decisions, so it is in the information sphere: “direct” access to information about the executive branch may appeal to a few digital utopians out there (don’t you wish they would calm down?) but it is not what the United States is about; rather, we need representative access, via the skeptical, curious, unhysterical and professional press, which sorts through the information and asks the wise questions. Do I have that right?
Good luck with that concept. May we see it elaborated, please?

I also like Dave Winer’s construcive critique of .

Bonus link. Another. And another. (Could Blackberry have better product placement anywhere? Ever? Yow.)

Clueship fishing

Over at the ProjectVRM blog, two posts: Who in CRM 2.0 will help VRM 0.1? and What’s completely screwed about this picture?

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Peelings

The Onion on the Inauguration:

Funny shit.

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The soft white silence is settling outside on a cold winter mornng. I’m guessing about two inches so far, atop the eight or so that remain from last week’s storm.

The above is from Intellicast, my fave new online weather toy.

Talked to a friend in San Diego last night. He was taking a break from playing tennis. Back home in Santa Barbara, it’s been in the 80s lately. At one point a couple days ago, the temperature difference between there and here was close to 80 degrees.

Still, this is a kind of loveliness I grew up with. There’s still a 10 year old inside me who sees this and wants to go outside, go sledding down the hill, build snow forts and not do a damn thing that isn’t fun.

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Afterposts on (more popularly, just )…

Bio of the pilot, Chesley B. Sullenberger, aka “Sully”, the captain of flight USA1549 yesterday afternoon. Via TheSmokingGun.

Charles Bremer, pilot and editor for the London Times, on the flight. Includes interesting background, such as why Airbuses can float “in the unlikely event of a water landing”. Expect Boeing planes to be fitted retrofitted soon with the same feature. Hat tip to Andrew Leyden for that one. (Note: This comment says I have my facts wrong here, and offers corrective details. Interesting stuff. Go read it.)

Airbus 320 fact sheet. Includes interesting safety record info.

Sully’s Facebook fan page.

Nice series of photos and a graphic from one commenter on this FlightAware discussion page.

Barack Obama wants to wait on the DTV shift currently scheduled for 17 February. On the grounds that it’ll be a mess, this is a good idea. But nothing can make it a better idea. It’s not that the train has left the station. It’s that the new OTA (over the air) Oz is mostly built-out and it’s going to fail. Not totally, but in enough ways to bring huge piles of opprobrium down on the FCC, which has been rationalizing this thing for years.

I explain why in What happens when TV’s mainframe era ends next February?. Most VHF stations moving to UHF will have sharply reduced coverage. The converter shortage is just a red herring. The real problem is signals that won’t be there.

Most cable customers won’t be affected. But even cable offerings are based on over-the-air coverage assumptions. Those may stay the same, but the facts of coverage will not. In most cases coverage will shrink.

FCC maps (more here and here) paint an optimistic picture. But they are based on assumptions that are also overly optimistic, to say the least. Wilimington, NC was chosen as a demonstration market. Bad idea. One of the biggest stations there, WECT, suffers huge losses of coverage.

Anyway, it’s gonna be FUBAR in any case.

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Lots of folks in China get around the Great Chinese Firewall by using circumvention tools. But at what risk? That’s one of the biggest questions raised by Hal Roberts in this post here.

Seems the Global Internet Freedom Consortium, or GIFC, which offers this laudable PR…

… is also selling users up who-knows-what rivers. At least that’s what Hal finds when he checks the FAQ at the Edoors Ranking Service, which lets you browse the “top anti-censorship sites”. The FAQ begins,

Q: Who is the owner of this service?
A: This service was developed by World’s Gate, Inc. with help from other Global Internet Freedom Consortium (GIFC) partners.

Q: Where did you get the raw data for the analysis?
A: The raw data came from the server log of GIFC member companies. Right now, data from three of the five tools of GIFC (DynaWeb, GPass, and FirePhoenix) are included for analysis.

Which sounds okay, so long as the data used is of the aggregate sort. In other words, as long as it’s not personal.

Alas, there is this smoking gun, pointed right at the heads of DynaWeb, GPass and FirePhoenix users:

Q: I am interested in more detailed and in-depth visit data. Are they available?
A: Yes, we can generate custom reports that cover different levels of details for your purposes, based on a fee. But data that can be used to identify a specific user are considered confidential and not shared with third parties unless you pass our strict screening test. Please contact us if you have such a need.

That means they track browsing data of individual users, and sell it. Hal adds,

…the data about circumventing users is much more sensitive than the data about most ISP users. These are the histories of users browsing sites that are not only blocked (and therefore mostly sensitive in one way or another) but blocked by an authoritarian country with an active policy and practice of persecuting dissidents. The mere act of anyone, let alone projects proclaiming themselves for internet freedom, storing this data is very bad practice. Any data that is stored can be potentially be shared or stolen. The best way to make sure that dangerous data like this does not get into the wrong hands is not to store it in the first place.

But these projects are not only storing the data. They are actively offering to sell it. None of the projects has anything like a privacy policy that I can find, and none of them provides any notice anywhere on the site or during the installation process that the project will be tracking and selling user browsing activity.* But all of the sites have deceptive language…

I’m sure what these companies are after is advertising money from companies wanting to “target” individuals personally. That’s what it smells like to me.

We live in a time when personalized advertising is legitimized on the supply side. (It has no demand side, other than the media who get paid to place it.) Worse, there’s a kind of gold rush going on. Even in a crapped economy, a torrent of money is flowing into online advertising of all kinds, including the “personalized” sort. No surprise that companies in the business of fighting great evils rationalize the committing of lesser ones. I’m sure they do it it the usual way: It’s just advertsing! And it’s personalized, so it’s good for you!

Ah, but what happens if one of those advertisers is a front for the Chinese governent, looking for dissidents to jail — or worse? If you’re one of those (or anybody) would you trust the “strict screening test” at Edoors Ranking Service?’

Me either.

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Most books come and go. Others stay — meaning that you’re likely to find them in most bookstores. Big ones, anyway. Quotable books have staying power. Especially the quotable ones that express unattainable ideals.

The Cluetrain Manifesto, it turns out, is one of those. The book hit the streets in January 2000, just in time, somebody said, to cause the dot-com crash. (I’d like to say we intended that, but if it were true I would have sold my dot-com stocks, which I didn’t. Instead I waited until their purpose in selling was reduction on captial gains for selling a house. This was back when houses could still be sold.)

I’m a born optimist, so I did expect Cluetrain to sell well. I just didn’t expect it to keep selling ten years after we first nailed up its 95 Theses on the Web. Nor did I expect writers to keep writing about it. But they have. And they do. More, it seems, than ever.

The most remarkable of the current crop is Alex Hillman’s Cluetrain-A-Day 2009, at his blog, Dangerously Awesome. His latest unpacks Thesis #5, People recognize each other as such from the sound of this voice. (Context: this thesis follows #3 Conversations among human beings sound human. They are conducted in a human voice and #4 Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.) In the post Alex answers a question that too often flummoxes me: “Name one good example of Cluetrain’s lessons put to work.” Alex offers Zappos:

Tony Hsieh (pronounced “Shay”) is the proverbial “Tweeting CEO”. Beyond Tony himself being extraordinarily accessible and candid about his life and his business on Twitter, he’s gone one step further. He’s encouraged his employees to tweet, too. And not just about business stuff, but about whatever they want. Whatever they are thinking. Whatever they are doing. It’s up to them.

But Zappos didn’t stop there.

Zappos built a website that consumes all of their employees’ tweets and republishes them. A megaphone for the collective voice of Zappos employees, in real time, for anyone to read.

But Zappos didn’t stop there.

Zappos also runs a blog network within their company, with contributions from the CEO and COO, all the way through the depths of the company. These blogs share not just company news, but insights, event announcements, musings, and more. They rarely link back into their product catalog. Instead, Zappos uses these opportunities to provide value, and establish natual dialogue between their customers and their employees.

Why? Because people are interested in other people. We recognize the human voice in others, and identify with them. Companies are not human, so we humans do not identify with their voice. But if the voices within the company, the human voices, are allowed to shine, customers can once again identify with “the company”.

Rather than have an ivory tower with now windows or doors, Zappos purposely put not just one human face on their company, but hundreds (435 at the date of writing this). What are the odds of calling in an order or customer service request to Zappos and getting a twittering CSR? Reasonably high. And that’s the Zappos way. Tony explains that Zappos culture, the collective voice of Zappos, is Zappos brand.

I couldn’t have said it better myself. More importantly, I wouldn‘t have, because I’m not engaged with the marketing market the way Alex is. He’s reforming it from the inside. I left the field a long time ago. Now I cheer star performers like Alex from the stands.

Nine years ago most responses to Cluetrain were of the thumbs up or down sort. Few offered constructive follow-ups, mostly because what one could do was pretty limited. We knew we weren’t in Kansas anymore, but Oz wasn’t built out. There weren’t even witches or munchkins. Just a scattering of yellow bricks and a wide-open landscape. Nevada without Las Vegas.

Blogs were around, but still new. In fact, Dave Winer urged me mightily to start a blog during the whole summer of ’99 when we were busy writing the book. But I didn’t relent until that Fall, when he literally sat me down and got me going with what became this blog here. Ev Williams started Blogger around that time too. Twitter (another Ev creation… lightning does sometimes strike twice, or more) came along much later. That’s why we have truly constructive Cluetrain-sourcing posts like this one by Michael Stephens, who thinks out loud, and eloquently, about libraries in an age when they are surrounded and suffused by the Net and a growing box of tools in the hands of readers.

Now here’s a fired reporter for (and now against) the Danville Register & Bee, sourcing Cluetrain in a schooling of the paper’s management.

And here’s Mirek Sopek , who blogs as the CEO of a business, saying,

This book is compulsory reading for all sales people in my company ….

See the citation:

“Although a system may cease to exist in the legal sense or as a structure of power, its values (or anti-values), its philosophy, its teachings remain in us. They rule our thinking, our conduct, our attitude to others.

The situation is a demonic paradox: we have toppled the system but we still carry its genes. “

Ryszard Kapuscinski, Polish journalist, 1991

Exactly. That’s why it’s so hard to change, or even to understand change when it happens anyway. For example, many of us can say we support “Net Neutrality”, but it’s almost impossible to talk aobut it without bringing in the faming and language of telcos. Laudable as Net Neutrality may be, few of us have ever experienced it. (Most “broadband” — a telco term — is not “neutral”. It is skewed to favor some uses and discourage others.) Imagine talking about the Net in, say, 1985. “Um, it’s like AOL or Compuserve, but nobody owns it, everybody can use it and anybody can improve it.” Or consider Richard Stallman‘s persistent need to explain free-as-in-freedom vs. “free-as-in-beer.” Some concepts take time to sink in, mostly because they require successful implementation, and then understanding of that success on its own terms. In the meantime, it’s explained in terms other than its own. Such is the case with both free software and Net Neutrality. In time both will be both established and well understood. (Though, speaking for myself, I think free software was better explained in the first place than Net Neutrality, but … whatever.)

Anyway, it’s all one big learning process. We educate each other.

I was just listening to this Utah Couchcast, for example. At the beginning one of the hosts suggests that Cluetrain is cyclical, coming along in booms — because Cluetrain was written during a boom. But this made me think about what seems to be a surge of recent interest in Cluetrain during a bust cycle. When we look back at Cluetrain’s success as a book, most of it came during the dot-com crash of 2000-2001.

Which brings us to the long view — something older people tend to have. (And that’s coming to include Cluetrain’s authors, two of whom have hit their sixties.) Cluetrain was diagnostic rather than prescriptive. This was intentional. One reason was time: we needed to get the book out on a tight deadline. Another was the plain and sad fact that the tools required for the revolution were not there. Some, such as blogging, were beginning to appear. But even there, syndication (another innovation by Dave) was not yet part of it. Nor was podcasting. Nor was “the cloud” of back-end services now only beginning to become widely used.

Cluetrain gets a lot of credit today for ushering in “social” stuff. That’s cool, but let’s face it: today’s “social” tools are still crude. All are miles away from whatever end states they’ll eventually reach, probably by evolving so far that they barely resemble the ancestors we use today.

All this, by the way, is a not-quick-enough brain dump as I work on a longer Cluetrain piece for print publication. Right now Google Blogsearch finds more than 50,000 results for a “cluetrain” search. Many, like the ones cited above, are too damned interesting. Collectively, they know far more about the subject than its authors, mostly because so many folks are putting Cluetrain to use somehow. In real estate, for example.

I could go on, but I have actual work to do.

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The good news is that I had a backup for my email, which suffered some kind of data corruption on Monday. The bad news is that the last backup was December 14, before I went to California (my backup drive is here in Boston, and I haven’t got S3 backup set up yet). Not everything since then is lost. Mail filtered to some boxes was unaffected.

It’s actually more complicated than that, but the bottom line is that there’s a good chance that anything you’ve sent me between December 15 and January 5 may no longer exist at this end. So re-send anything you consider worthwhile. Otherwise, we’ll all truck on.

Much of the activity that used to happen out in the wild unfettered Net, over email, open (XMPP-based) IM and blog posts is now happening inside the Facebook silo. It is AOL 2.0.

I avoid the place, but that’s getting harder. On this current visit I see 7 friend suggestions, 273 friend requests, 6 event invitations, 5 good karma from debo requests, 1 good karma request, 220 other requests, 4 new updates, 235 items in my inbox, 7 pokes and 522 friends to start with.

Okay, I just said yes to several friend requests, congratulated a friend on his new twins, and started chatting in FB for the first time.

To FB’s credit, it’s working on a Jabber/XMPP interface, so you can chat to FB-based friends through any client that talks XMPP. That’s cool, but The Borg still grows.

I also notice that FB now has a tiny pale gray thumbs-up and thumbs-down for its advertising. When I click on the down thumb (which I always do — I haven’t yet seen a relevant ad), it just says “Loading…” in a big box that won’t go away.

So I just punched out. I suspect I’ll be doing less of that.

Fears over earthquake ‘swarm’ at Yellowstone National Park says TimesOnline. (That’s the London one.) In a report on the same development, David Isenberg begins,

  The local (Cody WY) newspaper says that there’s “no indication the park’s famous caldera is likely to erupt.” But in Honolulu, where the reporters know something about volcanos, the paper tells a different story under the headline, Quake swarm at Yellowstone may signal blast.

This wouldn’t be a Mount St. Helens. This could be much bigger. More at Yellowstone Caldera, the B Bar Blog, and Time.

The more I fly, the more useful, or at least interesting, the NOAA‘s AviationWeather.gov service becomes. At any given moment it has dozens of different reports on weather at altitude, across North America. The one above is among the many that show potential or reported turbulence.

I also just discovered TurbulenceForecast.com, with the TurbulenceForecast Blog. There’s a lot of overlap with AviationWeather.gov, since it uses a lot of maps and data from there.

Here’s the FAA’s page on flight delays. Plus FlightAware, the best of a bad bunch — too much flash and other stuff that doesn’t work on too many browsers, especially ones in handhelds. Speaking of which, I’ve lately been appreciating FlightTrack. The list could go on, but I need to move on. See ya in Boston. (At IAD now. The last two paragraphs were written at SFO, where connectivity was minimal.)

Oh, click on the map above and check out the current maximum turbulence potential between here (Washington) and Boston. So far there’s just one pilot report, of moderate turbulence, over Connecticut.

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We were supposed to fly out of Santa Barbara on Thursday. New Years Day. That flight was cancelled. We rebooked for Friday. That flight was delayed for so long that we would have missed connections. We rebooked for Saturday: today. That flight was delayed beyond our connection as well. Now we’re sitting at the airport, waiting for a flight to San Francisco in time to catch a red-eye to Dulles in Washington. After that, a flight to Boston. If we arrive on time, it will be four days after we were to depart from Santa Barbara.

I have driven across the country in less time.

Part of the problem is timing. It’s winter. There’s lots of weather, and lots of weather-caused delays and cancellations. And it’s the end of a holiday season, with lots of people travelling home from trips.

And part of the problem is traveling as a family. There are only three of us, but that’s enough to exclude us from many flights that a single passenger, especially one with a high frequent flyer status, could make.

So I’m not complaining. Aviation has made the miraculous mundane. But I do regret slowing down all the work I was going to get done over the weekend. That already replaced earlier plans to go skiing with The Kid after we got back.

C’est le vol.

The first I heard about Mike Connell and his plane crash was in a tweet that pointed to Rove’s IT Guru Warned of Sabotage Before Fatal Plane Crash; Was Set to Testify, by Amy Goodman of Democracy Now, in Truthout. The original is here at Alternet.

So I went looking for more at Google News. All I got were more blogs. Nearly every item currently on top in a Google News search for “Mike Connell” crash is a blog source. And all of it has a political axe to grind. The Facts are buried in there, but to find them you have to get past writers’ talk radio biases.

Why aren’t newspapers listed? Two reasons, near as I can guess. One is that the papers’ stories don’t get many inbound links, and fail at PageRank (which I presume plays a role at Google News). The other is that the stories are no longer there for the linking.

The crash happened near Akron. It also appears from an archive search that the Akron Beacon Journal had some plain-facts coverage of Connell’s plane crash,; but those are archived behind a paywall now. Not helpful. Searching the Cleveland Plain Dealer isn’t any help either.

Newspaper folks have a legitimate gripe against blogging: that it’s much more of a partisan op-ed practice than a reportorial one. (Hell, I’m op-eding right now.) But papers aren’t doing themselves any favors by continuing to hide one of their best weapons in the war against reader attrition: archives. Also called “morgues”, most of these deep and helpful resources are still “monetized” only by direct payment, and invisible to Google and other search engines.

Newspaper Archives/Indexes/Morgues is the Library of Congress’ listing of deep newspaper resources. The top item, U.S. News Archives on the Web, is maintained by the excellent Ibiblio.org, and details a depressing picture. Many papers are listed. “Cost” is a column heading, and many have entries such as “Searching is available to all for free, but only registered subscribers can retrieve articles” or “$2.95 per article with multiple-article pricing options available, articles published within the last seven days are available through the site’s search engine for free”. Many also say “free” (or the likes of “free registration is required to access the free archives”). But most still require registration, or are just plain lame.

But you can find some stuff. Here’s a first report on the Connell crash in the Kentucky Post. Cincinnati.com has this. There I found that Connell ran NewMedia Communications. Its index page (that last link) is now a memorial.

I’m not going to keep digging, because I have too much else to do. But my long-standing recommendation to papers still stands: open the archives. Stop giving away the news and charging for the olds. Leave bad money on the table and go for depth and relevance. Those are aces in your hand. And hell, sell advertising in the archives too. You’ll make far more money that way than by shaking down readers for $2.95 per item: a price that prevents far more demand than it satisfies.

Bonus link, just because Sheila’s first-rate as both a journalist and a blogger.

On New Years Day we had breakfast on the Wharf, then walked around the harbor to the breakwater, and then out across the rocks to the beach at the tip of the breakwater that forms one side of the opening to the marina. Part of our purpose was exercise and general sight-seeing, but we were also curious about the amazing explosion in the population of pelicans.

The birds have been common as long as we’ve lived here (since 2001), but outnumbered by gulls, which are by far the most common shore birds, pretty much everywhere in temperate climes. But here the gulls now seem crowded out by the California Brown Pelican, once an endangered species.

Thousands, it seemed, now all but owned the beach at the end of the breakwater. So the kid and I went out there to investigate the matter. This photo set follows the walk, and shares some of what we discovered.

I neglected to take my good camera with me, which is a bit of a bummer: no art shots or close-ups. But I still got some good-enough shots with the little pocket Canon, plus a video I’ll put up after I get back to Boston and better bandwidth.

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The Daily Redux

For the second day in a row we couldn’t fly out of Santa Barbara. At least we have a home here, so I can get some work done. Lots of stuff due now or early next week.

JD Lasica at Social Media has put up a list of front-line 2009 conferences.

For what it’s worth, I’ll be attending fewer of those kinds of conferences this next year, while I get more heads-down with and Linux Journal work. The current calendar includes several VRM-related conferences (plus the usual IIWs), Public Media ’09, Supernova, LinuxWorld, OSCON, Reboot and Lift. When VRM takes off, it will become a topic of other conferences as well — and that alone should push me past another 100,000 miles on United next year.

That’s actually small potatoes compared to what many other business travelers compile, especially ones who travel frequently across oceans. I flew to Europe four times last year, from Boston to London, Paris and Amsterdam (hubbing through Frankfurt, Zürich, Warsaw, Chicago and Washington). That seems like a lot, and it is; but I’m guessing that two trips from anywhere in the U.S. to anywhere in Asia would yield the same sum of miles, or more.

Anyway, I’ve been thinking a lot lately about how to make travel better with VRM: by providing passengers with the tools required to improve airline service. I might have more to say about that in the next few days, or after we get back to Boston from our very pleasant family vacation in Santa Barbara. (Which is just a  paradise right now.)

Bonus link to an old but still relevant Conor Cahill post, plus the comment I just appended to it (currently pending approval):

I realize this is an old thread, but it comes up at the top of a search for United Global Services, so it’s still current in that respect.

I’ve been 1K for three years running, and flew at least two full-fare business class flights overseas from the U.S. in 2008. I’m also rather publicly a United flier, with over a dozen thousand photos taken from the windows of United planes. (Plus thousands of photos tagged United, UAL and United Airlines.)

Before that I was a Premier or Executive Premier flier on United, going back to the early 90s.

But in the current economy no clients are funding business class flying for the near future, and my total miles with United are still a bit short of a million. So I figure if I reach GS, this will have to be the year for it. Otherwise, ain’t gonna happen.

By the way, my experience with United has included nothing bad in all the time I’ve been with them. My only persistent complaint is an odd one: I don’t want upgrades to business or first class if it’s not to a window seat. I’ve been offered several upgrades this past year to aisle seats and have turned them all down. (I accepted one that did go to a window seats.) One time this past year I was upgraded to an aisle seat and it annoyed me badly because the seat I gave up in economy had a windwow. Yet I still managed to shoot this set in a hurry while the woman with the window seat next to me was asleep.

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Video 1.0 is TV, low-def camcorders, VCRs, analog and HDTV as it now stands: in the form of “HD” that’s much prettier than SD but is still packed with artifacts because it flows through pipes (both wired and wireless) that limit how good it can look, and that flow only in one way: from producer to consumer. It’s everything we’ve seen up until now.

Video 2.0 is vividly described by Simon Aspinall of Cisco, who rocked Telco 2.0 last month with a vision of what TV over telecom can become. It’s also unpacked nicely in Video will be nearly 90% of Consumer IP traffic ty 2012, in the Telco 2.0 blog. Note the “to”. This is still TV. In Video 2.0, TV still predominates, even if there are a zillion “channels” and much of it is widening the sphincters of the cell phone system.

Video 3.0 is two way. Or many-way. It’s with, not just to. And its “def” is truly high, and not compromised by current channel-defined bandwidth constraints. This is what will disrupt both telecom and cablecom in a huge way, unless they get on the side of all producers — including the people they now call consumers. The opportunities here are enormous. I think telcos are especially advantaged in this sense: telephony is naturally two-way, and has been ever since the 1880s. Now is the time to think about how we return to that in a big way. Telcos may be getting hammered flat right now, but there’s a groundswell underneath there. Just watch.

Energy into Energy

A friend close to What’s Happening in several industries, plus the Obama Transition Team, tells me all the action is around Energy. It isn’t just that everybody’s Going Green. It’s just recognizing that everything infrastructural we talk about these days, from rebuilding bridges to waste management to the auto industry bailout, involves recognizing that what we’ve been doing since we replaced horses with cars has about run its course, and that it’s actually a Good Thing that the economy is grinding to a near-halt, forcing not only a reassessment of many formerly given assumptions, but that new ideas are springing up where large failures are being buldozed aside.

It is with this in mind that we should welcome posts such as Transition Team Weighing Blockbuster Housing and Stimulus Proposal, at SolveClimate. See what you think.

Stephen Lewis has made a decades-long study of both the charms and absurdities of national and ethnic legacies. His most recent essay on the matter, Apple’s iTunes, NPR, Barriers to Giving, and the “Appliancing” of National Boundaries, unpacks the growing distance between the ideals of the Internet and the realities of dysfunctional nationalisms, and the failures of the former to transcend the latter.
He begins by describing his frustrations at trying to obtain podcasts of This American Life while overseas:

As it does with its iPhone, Apple “appliances” its services to geopolitical strictures inherited from the pre-Internet age and to a jingoistic concept of national identity quite contrary to the expansive spirit of This American Life and to the “worldwide” as in Worldwide Web. Podcasts of This American Life are available for purchase and download via iTunes only from IP addresses within the boundaries of the United States. Also, even within the US, Apple does not accept for payment credit cards issued by overseas banks. Last, even when listeners from within the US attempts a purchase a credit card issued by a US bank, Apple will not sell them podcasts if their iTunes Stores accounts were originally registered from abroad.

By jigsawing its services to fit national boundaries, Apple fragments the efficacy and global scope of the internet and denies NPR broader listenership, international impact, and potential revenues. By outsourcing exclusive sales of podcasts of the This American Life to Apple’s iTunes Store, NPR denies the benefits and insights of listenership and the pleasure of contributing to the support of Public Radio to Americans living and working abroad, not to mention citizens of all other countries.

Meanwhile, you can hear This American Life for free over the Net on hundreds of streams from the U.S. based public radio stations to which NPR wholesales the program for the stations to sell to listeners (who contribute on a voluntary basis), making the restrictions even more strange. Steve continues:

The Internet — in its role as prime infrastructure for the formation of community and conveyance of the information, entertainment, knowledge and transactions — is intangible and without physical location.  However, the infrastructure that supports it is quite physical, an ad hoc non-purpose-built amalgam of fiber, copper, and wireless  strung together, enabled, and animated by protocols.  By resting on a “borrowed” infrastructure, the Internet has inherited the “gatekeepers” that own and control, charge for, and regulate these legacy elements – telecom operators and service providers, cable TV companies, governmental authorities, etc.).  Such organizations still carve up the world according geopolitical entities and borders defined between the late-eighteenth century and the mid-twentieth and gerrymander services and access accordingly.  Apparently, so does Apple.  Apple’s method of “appliancing” country-by-country reinforces anachronistic borders and undermines the potential of the internet to transcend past divisions.

Steve also spends a lot of time in Turkey, a country where his own blog (the one I’m quoting here) gets blocked along with every other blog bearing the .wordpress domain name. Lately YouTube and Blogger have also been blocked. (For more on who blocks what, visit the Open Internet Initiative.)

These sites and services are easy for governments to block because they’re clustered and silo’d. Yet on the Internet these clusters and silos, once big enough, take on the character of countries. In this New York Times piece, Tim Wu says. “To love Google, you have to be a little bit of a monarchist, you have to have faith in the way people traditionally felt about the king”. Talk about retro.

Steve continues,

This has turned Google, a private company with no accountability to any constituency, into a negotiating partner of national governments whose laws or policies do not  reflect or respect the ethical stance claimed in Google’s own slogan.  Thus, Google now functions on a diplomatic level with the ability and clout to forge country-by-country compromises affecting internet activity and the free flow of information and opinion, Turkey’s YouTube and Blogger ban not least among them.

Well, Google does have accountability to its customers, most of which are advertisers. Which makes the whole thing even more complicated.

Meanwhile the promise of the Net continues to be undermined not only by wacky forms of counterproductive protectionism, but by our own faith in “clouds” that can often act more like solids than gasses.

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So the Wall Street Journal runs Google Wants Its Own Fast Track on the Web, by Vinesh Kumar and Christopher Rhoads. It’s dated today, but hit the Web yesterday. Among other things it says,

Google Inc. has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane for its own content, according to documents reviewed by The Wall Street Journal. Google has traditionally been one of the loudest advocates of equal network access for all content providers.

At risk is a principle known as network neutrality: Cable and phone companies that operate the data pipelines are supposed to treat all traffic the same — nobody is supposed to jump the line.

I declined to post on this yesterday because I suspected that this was simply a matter of edge caching: locating services as close to users as possible, to minimize network latencies and maximize accessibility. Akamai‘s whole business is based on this kind of thing. Much of what we now call the “cloud” — including conveniences provided by Google, Amazon, Microsoft and others — are back-end utilities that benefit from relative proximity to users. It’s all part of what Nick Carr calls The Big Switch.

As Richard Whitt of Google puts it here,

Edge caching is a common practice used by ISPs and application and content providers in order to improve the end user experience. Companies like Akamai, Limelight, and Amazon’s Cloudfront provide local caching services, and broadband providers typically utilize caching as part of what are known as content distribution networks (CDNs). Google and many other Internet companies also deploy servers of their own around the world.

By bringing YouTube videos and other content physically closer to end users, site operators can improve page load times for videos and Web pages. In addition, these solutions help broadband providers by minimizing the need to send traffic outside of their networks and reducing congestion on the Internet’s backbones. In fact, caching represents one type of innovative network practice encouraged by the open Internet.

Google has offered to “colocate” caching servers within broadband providers’ own facilities; this reduces the provider’s bandwidth costs since the same video wouldn’t have to be transmitted multiple times. We’ve always said that broadband providers can engage in activities like colocation and caching, so long as they do so on a non-discriminatory basis.

All of Google’s colocation agreements with ISPs — which we’ve done through projects called OpenEdge and Google Global Cache — are non-exclusive, meaning any other entity could employ similar arrangements. Also, none of them require (or encourage) that Google traffic be treated with higher priority than other traffic. In contrast, if broadband providers were to leverage their unilateral control over consumers’ connections and offer colocation or caching services in an anti-competitive fashion, that would threaten the open Internet and the innovation it enables.

But there is a political side to this. The WSJ is playing the Gotcha! game here, “catching” Google jumping “the line” across which its postion on Net Neutrality is compromised. According to Whitt, it’s not.

Net Neutrality as a topic is complex and politically charged. One can argue with Google’s position on the topic. But I don’t believe one can argue that edge caching deals are a compromise of that position, simply because these deals are nothing new, and do nothing to squeeze other companies out of doing the same kind of thing (so long as Google doesn’t make the deals exclusive, which it says it’s not doing).

Hat tip to my colleague Steve Schultze, who is on top of this stuff far more than I am.

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While repairing Searls.com (which should be back up soon), I had my sister, who has a searls.com email address, delete her old account and create a new one. She did this in Apple’s Mac Mail program, which I don’t know or use.

All her sent and received emails are now gone. Or invisible. I don’t believe they’ve been erased, but I don’t know. Can anybody help here? Where are the files stored, and what would the files be called, so she can search for them?

Thanks!

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Under reconstruction

nbsp;Searls.com is down, and has been for a number of days. There was a RAID failure, and things got worse from there. We had to take the whole thing down and rebuild it. I’m hoping it will be up again in a few hours. Meanwhile, all mail to searls.com addresses is giong nowhere. Just letting you know.

Oh, and redirects from doc.searls.com to the much longer and non-memorable address of this blog aren’t working either. That should change shortly as well.

Thanks for your patience. If you’ve got any, you’re doing better than me.

- Doc

Utilities in deed

Change.gov is the main place where the President-in-Waiting takes advice from the public. One item there is MPAA’s Key International Trade Issues, detailed in this .pdf. You can’t search or copy the content of that file because it’s a graphic. I guess the MPAA decided it would rather not post the text somewhere.

Alas, Change.gov doesn’t let you link to individual comments, so you’ll just have to hunt or scroll down to find the one by “skywriter”, who says,

I like the public utility analogy. The DEA can’t shut down a person’s electricity because they ‘suspect’ a person is growing pot in a back room of their house, nor can they shut off their water, why should a ‘non-governmental agency’ (No, MPAA, you are not a government agency no matter how much you like to think so) push for an ISP to cut off a person’s internet because you ‘suspect’ they might be doing bad things with their connection? Treat internet access like a utility, I say.

One goal of Net Neutrality, Wikipedia currenty says, is “A neutral broadband network is one that is free of restrictions on content…” By that angle alone the MPAA’s is a bad idea. Hard enough just to get the Net to people and keep it running for the good of everybody. Let’s not turn the Net into TV (which is censored… try saying “fuck” over U.S. airwaves), or worse — into a branch of Hollywood. Least of all by legislation.

There’s a good chance that the best picture you can put on your HD screen doesn’t come from your cable or satellite TV company, but from your new HD camcorder. As time and markets march on, that chance will only get larger. That’s because the there is a trade-off between the number of channels carried and the quality of each channel. That quality compression shows up as “artifacts” in the picture itself. Gradations of shading and color, such as in a blue or gray sky, turn to a mosaic of blocks. (In this shot, I show how grass on a football field has pimples.) Carriers compete more by the number of channels they carry than by the quality of each channel.(There are exceptions to this, but on the whole that’s what we’ve got.) Meanwhile your camcorder quality only goes up.

And as camcorder quality goes up, more of us will be producing rather than consuming our video. More importantly, we will be co-producing that video with other people. We will be producers as well as consumers. This is already the case, but the results that appear on YouTube are purposely compressed to a low quality compared to HDTV. In time the demand for better will prevail. When that happens we’ll need upstream as well as downstream capacity.

So here’s a piece in Broadband Reports that shows how carriers can be out of touch with the future, even as they increase the capacities of their offerings. An excerpt:

In upgraded markets, Comcast is not only upgrading existing speed tiers ($42.95 “Performance” 6Mbps/1Mbps and $52.95 “Performance Plus” 8Mbps/2Mbps tiers became 12Mbps/2Mbps and 16Mbps/2Mbps), but is adding two new tiers to the mix ($62.95 “Ultra” 22Mbps/5Mbps and the aforementioned $139.95 “Extreme 50″ 50Mbps/10Mbps).

One recurring theme we’ve seen in our forums is that the new speeds have many users downgrading. In both forum threads and polls, many customers on Comcast’s 16Mbps/2Mbps tier say they’re downgrading to their 12Mbps/2Mbps tier — apparently because they don’t think an additional 4Mbps downstream is worth $10. Customers used to be willing to pay the additional $10 for double the upstream speed, but there’s no longer an upstream difference between the tiers.

That last line is the kicker. Comcast apparently still thinks that downstream is all that really matters. It isn’t. For anybody producing a lot of photography or video, upstream not only matters more, but supports activities where the user can see the difference.

In fact there isn’t a lot of perceived difference between 12Mbps and 16Mbps on the downstream side. Either is fast enough for a YouTube video. But on the upstream side, you can see the difference. In my case, that difference appears in the progress bars for pictures I upload to Flickr.

A few months ago I upgraded my Verizon FiOS service from 20/5Mbps to 20/20Mbps. The difference was obvious as soon as it went in. The difference will be a lot more obvious to a lot more people once those people start sharing, mashing up and co-producing higher-definition videos.

Just watch.

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I don’t envy providers of wi-fi at conferences. Nor do I envy anybody else in a risky business, even when they charge a good buck for it. But I do appreciate them. I forget the name of the outfit that provided wi-fi at PC Forum in days of yore, but they delivered the goods. Wi-fi nearly always worked there. Bravo to Esther and her suppliers. We miss them.

On the other hand, wi-fi at most conferences sucks rocks. There are all kinds of reasons, usually boiling down to demand hosing supply. Sometimes it’s because the hotel just doesn’t have the pipes for it. Sometimes it’s incompetence, equipment failure, software failure, or some combination of the three.

Last year at here in Paris, the wi-fi failed on Day One, and worked on Day Two. While waiting for a plane afterwards (which I’m doing again now), I talked at some length to a young guy who worked with Swisscom, which provided the Net to LeWeb. He told me that they hadn’t anticipated all the iPhones that would be trying to connect at the same time as all the laptops.

This year I was told that Swisscom was again the supplier. But this time Day One and Day Two both sucked. Connectivity was occasional at best, and completely down at worst. I found it useless. The startup competition was hampered severly by it, since the companies couldn’t strut their stuff.

Some context: LeWeb was bigger this year, and I would guess that well over a thousand laptops and other devices were trying to get on and do stuff simultaneously, much of the time. Yet Swisscom no doubt promised to deliver, and Loic and crew had every right both to expect them to deliver — and to refuse payment should Swisscom fail.

I haven’t talked with Loic about this, but I would hope that he could collect damages for Swisscom’s failure. Because when you’re putting on a show caled LeWeb, your Net provider should guarantee that Le Web is available to attendees and participants. I dunno if Loic got that guarantee, but I hope he did. Because what happened was surely damaging to a bunch of people, including both attendees and organizers, who didn’t deserve it. They put on a great show.

Here are pix from Day One. I’ll put up Day 2 after I get back home to Boston.

[Later, now in Boston] Here’s LeWeb’s post on the same topic. Its bottom line: Nothing worked basically, it has been totally unprofessional and unacceptable from a major supplier such as Swisscom.

The predicable catastrophe of Sam Zell buying the Tribune Company was perhaps best forecast (or at least remarked upon) by Hal Crowther. My response at the time was (and still is) here.

Bonus link. Another.

One of the most common expressions in geology is “not well understood”. Which is understandable, because most rocks were formed millions to billions of years ago, often under conditions, and in locations, that can only be guessed at. One of the reasons I love geology is that the detective work is of a very high order. The work is both highly scientific and highly creative. Also, it will never be done. Its best mysteries are rooted too deeply in the one thing humans — relative to rock — severely lack: time

Anyway, I’m here to suggest that two overlapping subjects — infrastructure and internet — are not well understood, even though both are made by humans and can be studied within the human timescale. The term “infrastructure” has been in common use only since the 1970s. While widely used, there are relatively few books about the subject itself. I’d say, in fact, that is more a subject in many fields than a field in itself. And I think it needs to be. Same with the Internet. Look it up on Google and see how many different definitions you get. Yet nothing could be more infrastructural without being physical, which the Internet is not.

Anyway, as I write and think about this stuff, I like to keep track of what I’ve already said, even though I’ve moved beyond some of it. So here goes:

More from allied sources:

And now I have to fly to Paris, to have fun at LeWeb. We’ll pick up this and other subjects there.

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Back in the 80s junkies were stealing radios from cars. Now it’s GPS units. At Logan Airport, bright signs greet you in the parking lot: REMOVE YOUR GPS UNITS, or words to that effect. I forget exactly. But the point is, they’re bait for thieves.

We have had two stolen in the last two months, both from our parked car in the driveway. The first was a Garmin 340c, and it was sitting on the dashboard. The second was a Garmin Nuvi 680, stolen along with a bunch of other stuff, even though it was hidden.

That was yesterday. I found out when a cop showed up at our front door asking if we’d had a GPS stolen. I said, “Yes, last month.” He said “How about last night?” I said I don’t know. So we went to look at the car, and sure enough, it was gone, along with cables and chargers for varioius stuff, plus a mount for a Sirius satellite radio.

Turns out the cops caught some people in the act, though not at our place. But they found our GPS freshly stolen. They looked up “Home” on it and found our address. Handy.

So we went down to the station to retrieve it last night. Not all the pieces were there (it’s missing a mount piece), but it’s fine. The cops told us not to have any mounts on the dashboard or the windshield, or any exposed power cabling that suggests anything of value is hidden somewhere in the car. So now we’re charging the GPS indoors, and not connecting it to anything inside the car. We just lay it in a space between the front seats and let it work there.

Not exactly the way it was designed to be used, but safer anyway. Sad it’s come to that, though.

[A month later...] Now we have a new routine. The GPS and all cabling (including a splitter and charger cable for our iPhones) go in a dark bag that gets thrown among junk in front of the back seats. The GPS mount, a bean-bag affair, gets turned upside down (where it’s black and looks like nothing other than more junk) and stuffed under one of the front seats. It takes about 40 seconds to set up the GPS, but at least it charges in the car and works like it should. So far, no more thefts. It helps, however, to have a messy car.

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In The Office of Connectivity Advocacy, Bob Frankston argues for something we’ve needed a long time: prying the Net from the regulatory grips of telecom and cablecom, both of which are inside the FCC and part of a regulatory mess that traces back past the 1996 and 1934 telecoms acts, all the way to the railroad thinking and legislation that modeled those acts.

What we