Christopher Locke
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Rage in Peace
The Cluetrain Manifesto had four authors but one voice, and that was Chris Locke‘s. Cluetrain, a word that didn’t exist before Chris (aka RageBoy), David Weinberger, Rick Levine and I made it up during a phone conversation in early 1999 (and based it on a joke about a company that didn’t get clues delivered by… Continue reading
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The Trillion-Dollar Market
Forget financial markets for a minute, and think about the directions money moves in retail markets. While much of it moves up and down the supply chains, the first source is customers. The money that matters most is what customers spend on goods and services. Now here’s the question. Where is there more money to… Continue reading
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#Cluetrain @10
Ten years ago The Cluetrain Manifesto was a website that had been up for a couple of months — long enough to create a stir and get its four authors a book deal. By early June we had begun work on the book, which would wrap in August and come out in January. So at… Continue reading