Plastic Banana Protection

When
I teach marketing and we get to the unit on packaging I always bring
a banana to class and use it as an example of perfection in packaging;
colorful, iconic, easy-to-open, bio-degradable. Common sense tells us
that in this case nature cannot be improved on.

Leave it to the Germans to prove common sense defficient. Detlef Kruse
has invented a special lunch box for bananas. "I’d take a banana in to work each day, and eventually, you get
angry because they end up all brown and mushed up," he said.

from
Ananova

2 Responses to “Plastic Banana Protection”

  1. True, a banana skin is colourful and easily opened but it doesn’t offer much in the way of protection.

  2. good websitw

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