|
 From the
Land of Pocari Sweat…
Priests at one of Japan’s most famous temples
have taken steps to block the sale
of a sweet marketed as the "Snot from the nose of the Great Buddha".
They have prevented the name being registered as a trademark at the patent
office, but have been unable to stop vendors selling the sweets to hordes
of tourists who flock to see the giant Buddha in the ancient capital, Nara,
in western Japan.
Yamamoto Bussan, the company that launched the sweet three years ago, has
said that in a recession a product name needs to make a strong impact.
from the Telegraph of London
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