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 The
British slant on American life is seen through a prism of ancestral superiority
and discreet disdain, but offers us a glimpse of how wer are seen from
outside our fortress, by our closest friends and allies. They are
particularly accute in their boundless fascination with American fads
and fashions.
Here is a statistical study by our British cousins
of the current King of of techno lifestyles – Blogging:
Americans
are becoming avid blog readers, with 32 million getting hooked in 2004,
according to new research.
The survey, conducted by the Pew Internet and American Life Project,
showed that
blog readership has shot up by 58% in the last year.
Despite the explosive growth, more than 60% of online
Americans have still never heard of blogs, the survey found.
The rise of blogs has spawned a new desire for immediate
news and information, with six million Americans now using RSS aggregators.
Reading blogs remains far more popular than writing them,
the survey found. Only 7% of the 120 million US adults who use the internet
had created a blog
or web-based diary.
Getting involved is becoming more popular though, with 12% saying they had posted
material or comments on other people’s blogs. Just under one in 10 of the US’s
internet users read political blogs such as the Daily Kos or Instapundit during
the US presidential campaign
The survey was conducted during November and involved
telephone surveys of 1,324 internet users
from the BBC
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