Branding the Olympics – Sports No Sports

This
ersatz network media event they are calling the Winter Olympics is really
starting to chap our ass. The whole thing leaves a nasty taste in our
mouth, as it seems to have been trumped up merely to get more mileage
out of the worldwide branding potential of a single word – "Olympics".

We all know the inspirational story of how an aristocratic French poof
named Pierre Fredy resurrected the concept of an athletic meeting of
nations in 1896. But the story is
much older
and
iconic than that – who hasn’t heard the stories of the original Ancient
Olympic Games, started in 776 BC near the historical Mt. Olympus, with
their naked homoerotic wrestlers, Bacchanalian feasts and ritual Temple
‘Ho’s. Further, on yet another level even deeper in the collective subconscious
and the mists of time is the story of the mythical Olympus, home to Zeus,
Triton, Uranus and Dionysus.

With so many levels of meaning and resonance, combined with the success
of the Modern Summer Olympic Games, is it any wonder that in 1924 a bunch
of European aristocratically cloned the franchise and held the first
Winter Games in Chamonix, France.

We remember watching the winter games as a kid. Growing up in the snow
belt girdling the Great Lakes, we could relate to the sledding events
as the major league equivalent of what we ran out to do on Suicide
Hillside on
nearby
Cobb’s Hill
every time we got more than an inch or two of snow, which was practically
every other day for four months.

And the large hill ski jumping on the little TV screen looked like the
closest a human being could get to flying, and we all watched fascinated,
imagining
it
was
us soaring through the air, and waiting for the inevitable, excruciating
crash.

But what these originally borderline Winter Games have morphed into
is something a thousand times worse.  Our complaints fall into two
categories: first, many of the "sports" are clearly not sports by any
rational definition
of the word, and second, the makeup and presentation of the latest generation
of made up sports, currently being force fed to the worldwide TV audience
in a misbegotten attempt to pump up their ratings in the key youth demographic.

As to which sports are worthy of the name, and which not, lets take
them one at a time. We start from the firm conviction that Sports are
like
Science:
they
must be objective, quantifiable, and replicable over time and across
the globe. That is, the human being who can get from Point A to Point
B,
these two points being 100 meters apart, in the shortest elapsed time,
can be quantified. We can say who is the fastest person on the planet,
between A and B, be they in Stockholm or Nigeria or Kingston. There are
no style points in the 100 meter dash.

In alphabetical order:

Alpine skiing – Clearly a sport. The classic three
disciplines of Slalom, Grand Slalom and Downhill offer a spine-tingling
combination of speed,
skill and guts. The cool thing about world-class skiing was that to
win you had to be right on that edge between control and out-of-control.
No question as to who wins – fastest skier down the hill grabs the gold.

Bobsled, luge and skeleton – Great, gripping, true
sports which combine speed and skill with equipment and technology.  There
is something very appealing about sports which require small mechanical
implements,
which evolve over time and can give one or another athlete that winning
edge.

Cross country and Biathalon – also among our favorites
and clearly real sports. Sure Biathalon is the bastard child of cross-country
skiing and
shooting, but there’s
no rule that a bastard can’t be an authentic Olympic sport, especially if both of its parent qualify. As a participant sport, cross-country
always seemed to lose the energy-in, adrenaline-out comparison with its
downhill cousin. As to shooting, well the Dowbrigade DOES have a Varsity
Letter for his participation on the Harvard Rifle Team, but we’ve never
tried to shoot on skis.

Curling – now we get into the first gray area. Unlike
most Americans, we grew up around curling, learned it at the knees of
a French-Canadian
nanny.
It is objective, the rules are clear, if obscure, and there is a clear
winner in every match. Curling, however, has more in common with chess
or billiards,
both of which it resembles in the importance of positional play, than
traditional contact or speed sports. Borderline sport.

Figure Skating – not only is figure skating NOT a true
sport, like female gymnastics it skates on dangerously thin ice between
child abuse and kiddie porn.
Driven, doped sacrificial virgins have been featured players in popular
and ritual entertainment since even before the Ancient Olympics, but
that doesn’t make them real sports. At best, this can be considered a
performance art, like ballet or cheerleading, but there
is no way something with Judges awarding style points should be considered
a competitive sport. At worst, most of the adult participants should
be arrested and charged with sex crimes.

Freestyle skiing – See above. Is there no difference
anymore between the Olympics and the X-games? Deserves to be an Olympic
sport about as much as Ballroom
Dancing.or Ice Sculpture.

Ice Hockey - One of the original Big 4 professional
sports, and a joy to watch.  To us, the Olympic variety is much
more entertaining than the NHL.  Professional athletes these days
are mercenaries – they rarely care about the name on the front of the
shirt.  The
exception is when that shirt belongs to their national team – even jaded
millionaires can still feel the stirring of patriotism when given sufficient
prompting. A real sport.

Ski Jumping – Still the closest a human being can get to flying, without
a motor or drugs. Judging is easy – all you need is a loooong tape measure.
A real sport.

Snowboarding – Once again, tricks and style trump going
faster, jumping higher, and scoring more goals. If snowboarding is an
Olympic sport, how about
its inspiration, skateboarding?  How about Pogo Stick jumping? Bungie
jumping?

Speed Skating – We don’t care if the track is short or long, speed skating
is a real sport.  It doesn’t matter what you wear, whether you flirt
with the audience, or what your hair looks like, as long as you get to
the finish line first.  Plus, there is is a lot of pushing, elbowing
and disqualifications between here and there. Definitely a real sport.

Finally, we are finding it really objectionable the way the new "youth-oriented"
sports are being sold to the public. Freestyle skiing, the half-pipe,
and snowboarding are being promoted as some kind of de-gangsterized,
hip hop break dancing. From iPod buds dangling from $500 haircuts to
stories of personal struggles with zits and supportive parents, this
whole movement
is a travesty of what a real sport should be. .

It is embarrassingly clear that the TV networks are playing up these
sports in a desperate attempt to find a few fresh new faces to use as
fodder for the
insatiable pages of People magazine, and as human vehicles to sell
whatever for a few new product cycles, before being forgotten, abandoned
and discarded to the trash bin of Olympians past.

Not that there is anything wrong with boarding or mogul skiing.  They
are a lot of fun, and as we all know, kids just want to have fun. But
there is no reason to name a World Champion in having fun. In fact,
we all like to think we have a shot at that one, despite our age, decrepitude
or lack of athletic ability.

Personally, the Dowbrigade is a traditionalist, and would like to see
the Olympics return to their authentic origins. Naked, sweaty guys,
bathed in oil and eager to rip one another limb from limb, all competitions
to be followed by wild Dionysian revelry with exotic temple prostitutes
and heaps of ceremonial intoxicants.

Those Olympics just aren’t what they used to be….

3 Responses to “Branding the Olympics – Sports No Sports”

  1. I couldn’t agree more. I’ve always been puzzled by “sports” that are subjectively judged. Not to mention tacky as hell in the case of “Ice Dancing”. It makes me cringe.

  2. your web so cool

  3. I entirely agree with you on figure skating not being a sport! But I can’t say I am with on disregarding snowboarding as a sport worthy of being in the olympics. Sure they are pulling strings to pull in the younger generations and keep the numbers up but if we are willing to include alpine skiing then snowboarding should be included also.

    So if you advocate the olympics returning to their authentic origins would you endorse a UFC style event in future olympic games :) I’m all for it!!

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