Dowbrigade

The Beerbelly - a secret strap-on beer holder that disguises itself
as a bulging beer belly - is being marketed in the US.

It was the brainchild of three middle-aged men who wanted a way of sneaking
beer into movies and baseball games.

Within just five days of launching their website,
they had an incredible two million hits and calls for it to be sold worldwide.

The Beerbelly’s harnesses slip over the shoulders and around the waist,
under a shirt, leaving onlookers thinking the wearer just spends too much
time in the pub.

But little do they know, the wearer doesn’t actually need the pub - he,
or she, has an 80-ounce plastic bladder full of beer constantly at hand.

from Ananova

Beerbelly web site