WHAAAAAT? Bailed Out Bank Of America Paying Consumers To See Hollywood Film
This is unbelievable. Though I suppose it was just a matter of time before the Hollywood moguls figured out a way to get their hands on some of that U.S. government bailout money, albeit indirectly. But why in the world are American taxpayers helping foot the bill to promote a big-budget 3-D DreamWorks Animation movie? Well, it appears the reason is because the president of the Jeffrey Katzenberg-led Hollywood animation studio just happens to be Bank of America’s former Vice Chairman and CFO.
Bank of America was helping families to see Monsters vs Aliens in 3-D rather than 2-D at no additional cost when it starts playing in theaters on Friday, March 27th. (The promotion is here.)
from Deadline Hollywood
What a difference a preposition can make! We read that headline (Bank of America Paying Consumers to See Hollywood Film) and decided we could see the film 20 or 30 times, depending on how much they were paying. Times are tough.
Imagine our chagrin when we realized they were just paying FOR consumers to see the movie, not actually paying them money. Ah, well, its still a nice way to try out the latest in 3D technology for the still usurous 2D prices.
Although the web site says its for BofA clients, all you need to get the upgrade is an email address.