Last Tuesday, we met with Margiana, Marketing Manager of the Farmer’s Market at Harvard Plaza. We met under the Farmer’s Market tent as activities began to kick off. It was a great opportunity to take in the ambience!

Initial Discussion

Margiana walked us through the entire operation, from micro and macro logistics to financials and promotions. Though the market only runs once a week,  it has great community impact by serving a diverse group of stakeholders. What’s more, our findings could potentially impact surrounding Farmer’s Markets and subsequently, their networks.

Pain Points Identified So Far

From the outset, Margiana has emphasized the need for greater operational efficiency. Her focus is on leveraging technology to streamline activities, but there may be other streams as well as we continue to examine potential bottlenecks.

Another opportunity identified is to educate consumers on vendor history and products. The lack of awareness may be a symptom of a larger issue with vendor integration into the organization – to be determined!

Challenge Ahead

We are meeting among ourselves this week to digest the data and explore existing issues on a deeper level. Our objective is to identify the root causes this organization is facing and approach Margiana with recommendations that are sensitive to resource availability. Once a solution is chosen, we will focus our efforts on executing within the allotted time frame. Wish us luck :).

Sincerely,
Cindy