Thanks for your comment.

The difficulties in measuring web site traffic that you cite are nothing new. I explained some of them in my book, The Complete Internet Handbook for Lawyers. The operation of RSS feeds has introduced new complexities into measuring readership for blogs. This is why neither Dennis Kennedy nor I represented the numbers cited as being precise.

Still, despite the lack of precision, something real and substantive is going on, something worth trying to quantify.

Based on a decade of operating web sites and a year of operating blogs, I have no trouble believing that a decent blog can easily attract three times as many readers as most conventional web sites.

And yes, I do consider this significant.

Thanks for your comment.

The difficulties in measuring web site traffic that you cite are nothing new. I explained some of them in my book, The Complete Internet Handbook for Lawyers. The operation of RSS feeds has introduced new complexities into measuring readership for blogs. This is why neither Dennis Kennedy nor I represented the numbers cited as being precise.

Still, despite the lack of precision, something real and substantive is going on, something worth trying to quantify.

Based on a decade of operating web sites and a year of operating blogs, I have no trouble believing that a decent blog can easily attract three times as many readers as most conventional web sites.

And yes, I do consider this significant.

It’s been well known throughout that a hit means very little if anything and that one page being viewed can mean 5 to 7 hits depending on the number of files. (though there are less hits retrieved with a blog page being viewed because there is typically less files, beacuse they are focused on text as opposed to graphics)

We’ve also known for a long time that people are using the net to make an informed choice when it comes to selecting products & services, including a lawyer.

I know from personal and corporate experience that people do select lawyers from good lawyer Web sites. But you need to get people to the sites. One of the ways they do that is through search engines. A blog is likley to do much better on search engines than a Web site. The reason is that lawyers can add contact easily. In addition if they are smart, the content will be good content that makes people feel comfortable emailing or calling the lawyer.

So for marketing sakes, blogs do work well. Frankly, I’ll applaud any lawyer who is willing to maintain a blog with practical legal content for the benefit of the public.

Just my two cents.

- Kevin

It’s been well known throughout that a hit means very little if anything and that one page being viewed can mean 5 to 7 hits depending on the number of files. (though there are less hits retrieved with a blog page being viewed because there is typically less files, beacuse they are focused on text as opposed to graphics)

We’ve also known for a long time that people are using the net to make an informed choice when it comes to selecting products & services, including a lawyer.

I know from personal and corporate experience that people do select lawyers from good lawyer Web sites. But you need to get people to the sites. One of the ways they do that is through search engines. A blog is likley to do much better on search engines than a Web site. The reason is that lawyers can add contact easily. In addition if they are smart, the content will be good content that makes people feel comfortable emailing or calling the lawyer.

So for marketing sakes, blogs do work well. Frankly, I’ll applaud any lawyer who is willing to maintain a blog with practical legal content for the benefit of the public.

Just my two cents.

- Kevin