Radio Campaign Launched
Campaign Aims to Educate New Yorkers About the Important Role of Lawyers as the Foundation of the Rule of Law
To help educate New Yorkers about the important role lawyers play in protecting people’s rights, the New York State Bar Association has launced a four-week, statewide radio campaign in cooperation with the 240-member stations of the New York State Broadcasters Association. The campaign, which will run from April 1-30, will feature four separate 30-second spots.
Spot 1 To read the headlines, it seems that our way of life is open to attack from both inside and outside forces. We live in challenging times. Change seems certain. But one thing doesn’t change . . . : our system of government . . . based . . . not on the politics of the moment . . . but on the rule of law. The founders of our country made it that way. A lawyer helps keep it that way. Think about it. The law . . . It’s your business.
Spot 2 Voice 1- It’s been said a physician looks after your body and clergy look after your soul. Voice 2 – What part of me does a lawyer look after? Voice 1 – A lawyer looks after your rights. A lawyer looks after your property. A lawyer looks after your business dealings. Voice 2 – So, my lawyer looks after my interests. Voice 1 Right! That’s what a lawyer is for. Think about it. The law . . . It’s your business. .
Spot 3 Voice 1 – What do I need a lawyer for? Voice 2 – Do you speak your mind? Voice 1- Sure do! Voice 2 – What if somebody said you couldn’t? What if somebody said you had to change religions? What if somebody said you couldn’t read what you wanted, or watch what you wanted, or go where you wanted? What if somebody said your kids couldn’t go to school? What if somebody steals your idea? What if somebody cheats you? Voice 1- Okay. I get it. That’s what lawyers are for. Think about it. The law . . . It’s your business.
Spot 4 We were present at the creation of the Constitution. There were thirty-one of us. We were there when the U.S. Supreme Court ruled that even a poor person was entitled to have a lawyer. We are there everyday, protecting your rights, rights that are guaranteed. We are there as guardians of the “rule of law.” We are lawyers. Think about it. The law . . . It’s your business.
Each Spot ends with the sentence: “This message brought to you by the 72-thousand members of the New York State Bar Association and the New York State Broadcasters Association.“
The Sept. 2003 article quoted the bar president saying the 3-spot campaign cost “about $25,000.” No dollar figure has been reported for this year’s 4-spot campaign.
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