We had forgotten all about ethicalEsq‘s EsqChecker project (an “ethics certification” — seal of approval — program), until last night, while looking for our founding editor’s valedictory post. In the process, we located Professor Yabut‘s brief self-introduction as the new editor, along with his scandalized account (see below) of the EsqChecker program. [see ethicalEsq Sells Out, April 1, 2004]esq erOf course, it’s been almost two years since that naive post by Prof. Y.way to reach out and touch a better class of clients, while claimingthe highest ethical standards (see our prior post). So, we’re going totell you about EsqChecker again, to see if our readers think it is a viableprogram.Here are relevant parts from Professor Yabut’s post, detailing what he found out about EsqChecker:
The self-proclaimed ethicalEsq has apparently abandoned this weblog — to get richquick through an “ethics certification” program called EsqChecker. Previous Editorvanished so quickly that there has been no time to compose a proper introductionof myself or our faithful mascot Donkey O. T.. . Donkey O.T.our mascot . .The little that we have learned about the plans and schemes of the so-called ethicalEsqhas been gleaned from metadata hidden in his curt farewell notice. The hidden textappears to be the rough draft of a brochure for EsqChecker. Here are its contents:________________________________EsqChecker . . . your firm’s key to credibility (and higher profits)with the EsqChecker logo, you canleverage the ethicalEsq brand to gaininstant trust and respectabilityesq er- we sent our check to ethicalEsqand he gave us this one -faqIs there a Code of Conduct for EsqChecker members?Of course not. ethicalEsq respects the self-disciplinary tradition ofthe legal profession. We at EsqChecker take your word (and yourcheck).Are any fees involved?Is that a trick question? Of course, there are.How much?We at EsqChecker, and our parent organization ethicalEsq, PC, stronglybelieve that our members come first. Therefore, we subscribe whole-heartedlyto the concept of value billing. So, you tell us how much you think it’s worthto achieve an instant reputation for the highest level of integrity and profession-alism. Trust us, if your commitment to integrity is not high enough,we will letyou know.What else do we need to know about EsqChecker?If there were more you needed to know, we would have told you.__________________________________Postscript: Using metadata-mining techniques unknown to Prof. Yabut, we’ve discoveredanother EsqChecker alternative that seems designed to invoke a healthy rivalry amonglaw firms, to show who cares the most about achieving a reputation for ethical probity.Here’s the description of EsqChecker Ltd:EsqChecker Ltd:is a way to stand out among thecrowd of law firms who have jumped on the better-ethicsbandwagon. By acting quickly and demonstrating anextraordinary level of commitment to integrity, your firmcan become the exclusive EsqChecker recipient in yourregion for your chosen field of law.This is all very exciting, in a profession where attracting and keeping the best clientsdepends more and more on “earning” the best image. Let us know if you’d like tobecome the first law firm on your block to affiliate with ethicalEsq’s exciting program.do you have yours?
February 28, 2006
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