Here’s what I believe to be the problem for the Wii and DLC: a good chunk of their new market segments can’t do WiiWare. I don’t think my mother-in-law has ever explored any other channel other than the main game. She doesn’t browse the game aisle at Target nor set foot in Gamestop. So while a lot of the complaining around the Wii’s relatively low tie ratio seems to blame uninterested consumers, I would argue that publishers — even Nintendo itself — hasn’t thought carefully on how to reach them. First, make new DLC worth DL’ing. I want a Wii Fit expansion pack, not Jillian Whats-her-name’s Total Body Ripoff. Second, make it easier to download than a Rock Band song. And test the interface on your most difficult demographic. If the non-gaming housewife can do it, so can the pimply teenager. Hop to it Nintendo, you’re leaving my money on the table!