Comments on: Grassroots Campaign Fundraising Hits $4 Million

By: grassroots marketing

grassroots marketing — Wed, 20 Aug 2008 18:42:40 +0000

This idea could impress anyone who needs and has something to do with viral marketing.

By: marycjoyce

marycjoyce — Thu, 15 Nov 2007 06:13:38 +0000

By “rhetorical work” do you mean that micro-donations identify who actually has grassroots support regardless of how that candidate is popularly portrayed in the media? If so, I definitely agree.

By: Diane Tucker

Diane Tucker — Wed, 14 Nov 2007 18:19:54 +0000

Interesting post. At the same time: complicating the dichotomy you build between the “needs of elites” and “needs of citizens” are the behaviors of conservative Christians in the US — people who, at much greater length and with more profound consequence than Howard Dean, demonstrated the value of micro-donations. [Such microdonations enabled Pat Robertson to raise significantly more money (prenomination)) than all his rivals in the 1988 presidential campaign ($41m, compared to GHW Bush’s $34m, Dukakis’ $31m, Dole’s $28m and Jackson’s $27m). Given how important those “citizen” Christians have been (via their microdonations, their activism, etc) in contributing to a range of policies that (in the view of many) aid elites, I’d suggest that as — perhaps more — important than the microdonations (and the technologies employed to gather them) are the figures and the rhetorical work they perform (with technologies) to determine how citizens define their needs and interests.

By: links for 2007-11-12 | Daily EM

links for 2007-11-12 | Daily EM — Mon, 12 Nov 2007 04:24:01 +0000

[...] Internet and Democracy Blog » Grassroots Campaign Fundraising Hits $4 Million Mary Joyce on how a grassroots web-site — ThisNovember5th.com — helped Ron Paul’s campaign raise $4 million. The key to success? The site served as “a virtual billboard which other sites and could blogger could link to”! (tags: ronpaul paul activism fund-raising 08 elections cyberactivism) [...]