Despite Circulation Numbers, Neither the Sky Nor the Republic is Falling

It has been all of about 15 minutes since we last heard someone bemoan the ‘death of newspapers’ or decide to hold yet another conference blaming the Internet for their downfall, so thanks to the New York Times (Website) for adding more fuel to the fire with a report that circulation has fallen at the top 25 newspapers, with the exception of the Wall Street Journal. Andrew Sullivan captures the essence of the moment nicely:

The Boston Globe’s circulation is down 18 percent in one year; the San Francisco Chronicle’s is down 26 percent. The WSJ is actually stable. But these slides and the readerships they now represent are hard to ignore. They are not signs of an industry as we have known it in trouble. They are signs of it ending.

But these articles ignore that last year, according to Nielson, unique visitors to the top 10 newspaper Web site increased 16%, growing 34.6 million unique visitors in December 2007 to 40.1 million in December 2008. I know, I know, advertisers don’t pay nearly as much for online ads as they do for print ads, but that says more about advertisers than it does about the demand for newspaper content.

And there is another misleading finding about the rankings, which for the first time in a decade put the Wall Street Journal at the top. The Wall Street Journal took that spot, as I understand it, because it is one of the few to charge for online content, and is allowed to include its online subscribers in the circulation totals. When you combine the online NY Times audience (the leader, with 18.2 million unique visitors in December 2008) with its current print circulation of 927,851 on weekdays and 1.4 million on Sundays, they blow away the Journal in total readers (as does USA Today). (Nothing against the Journal, a fine publication, they deserve a pat on the back for getting (rich) people to pay for online content). Further, according to the Newspaper Association of America, peak weekly and Sunday subscriptions for all newspapers appeared to have peaked at around 60-62 million in the 1980s. Yet Nielson found that in August of 2009 there was a unique audience of over 75 million for newspaper Websites, more readers than hard copy newspapers have ever attracted. So why isn’t that the headline? Clearly, there is still great, and apparently growing, demand for quality journalism, if not necessarily newsprint. The advertisers will catch up with the younger demographic reading papers online and the newspaper industry will find new models, but probably not as fast as the old ones will be destroyed.

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Don’t Look to the Web for Direct Democracy

In the Times Week in Review Anand Giriharadas seems surprised that the Obama team has had more success with the Internet during the campaign than in the White House. As the article tells us, the results of the “Citizens’ Briefing Book,” an online policy proposal initiative, were less than one might have hoped for:

In the middle of two wars and an economic meltdown, the highest-ranking idea was to legalize marijuana, an idea nearly twice as popular as repealing the Bush tax cuts on the wealthy. Legalizing online poker topped the technology ideas, twice as popular as nationwide wi-fi. Revoking the Church of Scientology’s tax-exempt status garnered three times more votes than raising funding for childhood cancer.

I was not aware that the legalizing marijuana lobby was so well organized online, but less surprised by the popularity of online poker or anti-Scientology efforts: Both of those movements have an larger presence on the Internet than outside it, in particular the anonymous movement against Scientology.

The Internet is great at organizing campaigns and protests (in the US and abroad), but it will not, at least in the near term, have a huge impact on day to day governance in the way that some in the tech field had hoped. This is particularly true for those that believed the Internet would lead to direct democracy and fundamentally change our form of government in the US. It won’t. Most democratic societies have republican forms of government where we elect representatives to carry out the day to day affairs of state – because for all the problems its problems, this is still the best way to run things when the rest of us have full time jobs. This is more than anything an indictment of direct democracy as opposed to an indictment of the Internet. One need look no further than the mess that Californian voters have created by trying to manage a budget process at the ballot box – this has lead to a situation where nobody wants to pay higher taxes or have deficits, but everyone, especially during the economic meltdown, wants more government services. It’s impossible.

This doesn’t mean that the Internet isn’t having a huge impact on democracy, from campaigns to government transparency to allowing new voices into the process to increased fact checking of government, media and interest groups. Just don’t expect direct democracy to take hold because of technological innovation.

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Internet Opening Up Space for Religious Debate in Egypt

In today’s Times Michael Slackman highlights how the Internet has led to greater pluralism in political and religious debates in Egypt by profiling Gamal al-Banna, a liberal religious thinker who just happens to be the brother of the decidedly less liberal Muslim Brotherhood founder, Hassan al-Banna. Slackman writes that although Gamal al-Banna been sharing his ideas publicly for years:

…only now, he said, does he have the chance to be heard widely. It is not that a majority agrees with him; it is not that the tide is shifting to a more moderate interpretative view of religion; it is just that the rise of relatively independent media — like privately owned newspapers, satellite television channels and the Internet — has given him access to a broader audience.

Of course, the Internet alone isn’t responsible for the changes that take place in any society. Slackman notes:

Several factors have changed the public debate and erased some of the fear associated with challenging conventional orthodoxy, political analysts, academics and social activists said. These include a disillusionment and growing rejection of the more radical Islamic ideology associated with Al Qaeda, they said. At the same time, President Obama’s outreach to the Muslim world has quieted the accusation that the United States is at war with Islam, making it easier for liberal Muslims to promote more Western secular ideas, Egyptian political analysts said.

Our research into the Arabic blogosphere found that Egypt does indeed have large, relatively open and in many ways oppositional blogosphere. The debates within the Muslim Brotherhood cluster of bloggers, where younger members challenge the old guard on the goals and future direction of the Muslim Brotherhood, are some of the most interesting in the online Middle East, because they show how the Internet has the power to change existing institutions and the way decisions are made in those previously hierarchical, top-down institutions. As we wrote in our paper:

The Muslim Brotherhood that mobilizes mindshare in the networked public sphere is no longer the same Muslim Brotherhood. As we see with advocacy organizations in the United States, or Shi’a religious students in Iran, the move to Internet modes of communication can alter the forms of organization among people committed to similar goals, ideas, and values. The Internet does not just promise (or threaten) to change the balance of power among players on the field, it changes the field and changes the players too.

Young Muslims Look to Technology to Fight Extremism

There is no shortage of stories about how the Internet enables extremists in the Middle East, so it’s nice to see a more balanced look at how young people in the region are actually using these online tools. This excellent CNN piece by Manav Tanneeru, which is part of Christian Amanpour’s Generation Islam series, looks closely at Esra’a al Shafei of MidEastYouth, and cite her as an example of someone who:

…represents a generation of Muslims who are using technology to express themselves, connect with others, challenge traditional power structures and create an identity in an era when Islamic extremists often grab the headlines.

The article also cites your humble (er, self-promoting) blogger on some results from our recent research on the Arabic blogosphere:

It’s long been a concern that the Web is being used by extremist groups such as al Qaeda to recruit young Muslims to their cause. However, Bruce Etling, who co-authored recent studies of the Arabic and Persian blogospheres at Harvard University’s Berkman Center for Internet & Society, said he found little evidence of such activity.

“In the Arabic blogosphere we found no specific clusters related to extremism, and when it was discussed, it tended to be in negative terms,” he said. “It was a counter-narrative we were surprised to find.”

Perceptions of the US Improve

Pew has released an updated poll on global attitudes towards the US, which finds that the election of President Obama has improved the overall opinion of the world towards the US since the Bush years, in particular in Western Europe. Perhaps most interesting, Kenyans like the US more than we like ourselves, which was actually even more true under Bush than it is today – in 2007 we gave ourselves only an 80% approval rating while the Kenyans viewed us favorably 87% of the time.

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While there is a lot of interesting data in the report, the major problem I have with polls on perceptions of the US, is that it creates the impression that overseas publics spend a lot more more time thinking about the US than probably any of them do. For example, in our research into the Arabic blogosphere (see chart below), we found that the US is not a major topic of discussion among Arabic bloggers. Instead, they focus far more often on their own political leaders. Further, the war in Afghanistan, which the Pew report sites as a drag on US opinion, is barely discussed at all in the Arabic blogosphere, and neither is the war in Iraq.

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It is also worth pointing out that Pew found decreasing levels of support for extremism in the Muslim world since earlier in the decade.

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Zittrain Questions the Cloud

Always looking ahead to the future of the Internet, Berkman co-founder Jonathan Zittrain has a great op-ed in the New York Times today that questions the wisdom of moving our data from our PCs, which requires a hacker to break into your computer or network to steal your data, versus cloud computing (personal data stored and retrieved on the Internet–think Google Calender, Google docs, etc.) While storing data in the cloud might seem like a great idea, since you don’t have to worry about losing your data when you accidentally drop your laptop in the pool, Zittrain reminds us there are some real dangers, especially for those living in restrictive speech environments:

If you entrust your data to others, they can let you down or outright betray you….The cloud can be even more dangerous abroad, as it makes it much easier for authoritarian regimes to spy on their citizens. The Chinese government has used the Chinese version of Skype instant messaging software to monitor text conversations and block undesirable words and phrases. It and other authoritarian regimes routinely monitor all Internet traffic — which, except for e-commerce and banking transactions, is rarely encrypted against prying eyes.

Check it out.

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Big 3 on the Information Superhighway

With the resignation of Obama Car Czar Steven Rattner, the Big 3 –Ford, General Motors, and Chrysler– are reeling, and attention has again focused on automotive management of Federal bailout money.  E.M. Forster’s Internet “screens with a view,” could provide insights on strategic, regional brand and inventory decisions.

Regional Search Query Interest in Hybrid Cars.

Regional Google Search Query Interest in Hybrid Cars.

Within the Big 3, brand management and differentiation remains challenging.  However, Google Insights for Search indicates relative strengths, direction and amplitude of trending, and geographic hotbeds.  At Ford Motor Company, Lincoln has more than double the search volume as Mercury, and three times that of Volvo.  But while Mercury has interest in Kansas, Oregon, and California, Volvo is predominately popular in Massachusetts, New Hampshire, and Rhode Island.  In fact, seven of the top ten “Volvo” query states are in New England.

Regional Internet Interest in Pickup Trucks.

Regional Google Search Query Interest in Pickup Trucks.

Comparing common models such as Sedan, SUV, Hatchback, Hybrid, and Pickup, managers would discover relative consumer preferences, and see that online interest –arguably a leading indicator of consumer engagement– is highly regional.  Over the past 90-days, American Google search volume on “Hybrid” cars is 265 percent greater than “Sedan,” and 900 percent greater than search on “Hatchback” vehicles.  But automotive managers would also realize that consumers in the Northeast are are increasingly interested in Hybrid vehicles, while Hatchbacks have strong popularity in Hawaii and the Pacific Northwest.  Despite rising oil prices, online queries about Sport Utility Vehicles (SUV) remain highly popular across the Southern United States, from Texas to Florida.

Regional Google Search Query Interest in Hatchback Cars.

Regional Google Search Query Interest in Hatchback Cars.

With SUV online popularity strong in Southern states, Ford executives might compare search volumes across their line of relevant vehicles, namely the Expedition, Explorer, Escape, and Edge.  While the Ford Expedition and Edge have comparable interest, there is 60 percent greater search volume on the Escape, and 140 percent on Ford Explorer.  However, the Ford Expedition’s limited Internet traffic comes from the region with the strongest ties to Sport Utility Vehicles.  Despite the Explorer’s popularity in Alaska, the Escape’s popularity in Michigan, and the Edge’s popularity in Iowa, the Expedition’s most interested consumers hail from Louisiana, Texas, and Florida.  By understanding regional interests in vehicle type, Ford could better target appropriate vehicles regionally.

Regional Google Search Query Interest in SUVs.

Regional Google Search Query Interest in SUVs.

As Steven Rattner makes a return to Cerberus Capital –on the shores of the Hudson, if not the River Styx– his replacement would be apt to consult Internet search as a leading indicator of consumer behavior. The Big 3 may yet become reliant on Gore’s Information Superhighway as much as they have on Eisenhower’s Interstate Highway.

How Russia Can Influence Speech in Iran

Not (or not only) through sharing information on censorship tactics. Instead, as a mapping of the .ir domain by the firm Lumeta found, “one router in the .ir domain that passes the most traffic is physically located in Russia. Iran is apparently outsourcing a significant portion of its routed infrastructure.” This implies that Russia could also cut off that information, through that ‘choke point,’ if it wanted. According to Information Week, Lumeta also found that only about 10% of US-based traffic into Iran is blocked.
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Lumeta also has a map of the Internet in the Middle East.

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Which you can compare to our map and study of the Arabic blogosphere.

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Hat Tip: Middle East Strategy at Harvard (MESH)

Blogging Leads to Better Books

I enjoy the Economist’s award winning blog Democracy in America, which I’ve only just recently stumbled across. It’s somewhat annoying that, like the magazine, authors are anonymous, but even in the Internet age looks like the folks at the Economist are sticking to tradition. So, with that caveat, a ‘New York’ blog author writes that blogging has actually helped him/her to write a better book, thanks to the instantaneous fact checking that happens on the Web. He/she/it writes:

The single biggest insight I have from blogging has directly affected my book. If I say something stupid or wrong, I can expect that I will be humiliated for it, quickly and viciously. I will write a better book as a result. I’ll still make errors of course, at least of interpretation or judgment and possibly small ones of fact. But If I wrote what I plan to write before blogs, I could take some dusty volume of research off the shelf and misquote it or misinterpret it, safely. Who would catch me? An annoyed letter-writer, who would send his observations in response to a review in (say) the New York Times? Who would see it? Who would care for longer than a day? The temptation not to worry about that level of error would be strong, bordering on overwhelming. As is, I don’t want to screw anything up, lest my name be made mud on a good blog (or blogs) that will have more heft and half-life than any old small, cranky review in a middle-circulation journal.

Yes, indeed, lest your name be dragged through the mud.

In any case, Fact checking on the Internet is something we’ve written about here before, especially related to tea parties and the Santelli Rant. During the Internet & Politics conference here at Harvard I heard this same observation from journalists and campaign officials. Instead of taking a campaign spot or the media’s analysis of a speech as fact, users can now go online to investigate suspicious claims or watch an entire speech for themselves; the frequently download 30-minute Obama speech on race being one obvious example of where this happened. So why haven’t we heard this claim more often related to journalism more generally? I’d argue it’s because, as Clay Shirky best summarized, the journalism profession has spent more time complaining about the Internet’s impact on newspaper sales, and not enough time using it to improve the profession.

Misreading Blogging Identities

Evgeny Morozov over at Foreign Policy has an intriguing post that asks a couple simple but still difficult to answer questions: Who are bloggers, and how does this impact how we defend them when they are arrested for what they write? Evgeny was reacting to a recent Committee to Project Journalists report on the ten worst places to be a blogger, which my colleagues over at the OpenNet Initiative blogged about last week.

The crux of the matter for Evgeny boils down to identity and how various interests label bloggers. This is an issue that has actually come up in a number of conversations I’ve had recently with bloggers and activists from the Middle East, and it is clear to me from those conversations that they have multiple identities. Some folks I know here at Berkman probably think of themselves primarily, or substantially, as bloggers (I’m thinking of Ethan Zuckerman, Doc Searls and David Wienberger, among others). But many others that I have met, who write widely read blogs, actually have identities that they put well ahead of ‘blogger’: usually journalist, activist, writer or professor, to name just a few.

In the US, this might partly be explained by the fact that blogging is still often looked down upon by many traditional journalists who see it as an affront to their profession, and for the blame many assign to the Internet for its role in the demise of the newspaper industry more generally. While this view is slowly changing, I still often see a tone of condescension in how many traditional journalists discuss blogs and ‘what those blogs are saying,’ even though journalist use them as an important part of their daily work. In the US, though, online speech is still largely, if not yet completely clearly, protected, and can be defended when frivolous lawsuits are used to try to limit otherwise protected speech.

This is not the case for many of the individuals who are arrested overseas for what they write on blogs, though. The ability to write online anonymously can in many ways protect bloggers, but, as our studies into the Iranian and Arabic language blogospheres have shown, bloggers tend to write with their name more often than not, especially political bloggers. Their other identities, as activists, writers, journalists or politicians, may actually offer a higher level of protection, informal or formal, than the moniker ‘blogger’ ever might.

The practical question of how to protect those that are arrested for their blogging seems, in my mind, to come down to this: online speech should be protected, and people writing honestly about their personal opinions should have a protected right to do so, except in extreme circumstances. There are actually few laws abroad that currently limit online speech (I’m thinking of Iran, for example); instead, at least in many countries with limited freedom of expression, bloggers are prosecuted for threats to national security, insulting the nation or its leaders, or violation of other equally ill-defined concepts. So, yes, bloggers have multiple identities of their own choosing, and we may in some cases inaccurately label them primarily as bloggers. But that shouldn’t really matter. When it comes to the arrest and prosecution of individuals for what they write online, their right to freely express their opinion on any platform they choose should be respected and defended. Full stop.

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