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Earlier this year, Amazon patented a shooting set-up.
The key to the patent being accepted seems to be that the set-up is said to produce perfect product photos that include a slight drop-shadow and need no post-processing. Not a simple task.
Some say Amazon patented the set-up preemptively, to avoid future challenges to its workflow. Many think it is unenforceable, as any slight change evades infringement. Others think it a waste of patent office time and money.
As photographers and artists, should we care about it? Can we learn from it?
“In 2013, Climate Central shared some of its sea level rise mapping data with artist Nickolay Lamm so that he could develop photorealistic images of U.S. city scenes under different future scenarios. One scenario was 12 feet of sea level rise — right in the middle of the range now predicted due to the collapse of key Antarctic glaciers under way. Here is what some classic American city scenes would look like today with that much extra ocean.”
note the image of the Harvard Campus…
Do we have a plan for this yet?
271 Years Before Pantone, an Artist Mixed and Described Every Color Imaginable in an 800-Page Book