“Rethinking Trademark Fair Use” Now Posted

My full-length article about the practical problems with trademark fair use (and possible reforms) is now available on SSRN. It will appear in the Iowa Law Review at the end of 2008. A shorter “prequel” was published earlier this year.

This is the abstract of the new paper, entitled Rethinking Trademark Fair Use:

The ever-expanding scope and strength of trademark rights has caused justifiable fears of a threat to free expression. Until now, however, concerned scholars generally focused on perfecting the substance of legal rules that balance free speech against other goals. This effort is misplaced because most cases raising these issues in recent years ended in judicial decisions that favored speech. The real danger arises from the procedural structure of trademark law’s various “fair use” doctrines, which generate excessive ambiguity and prolong litigation before ever reaching such positive outcomes. Resulting administrative costs discourage speakers from using trademarks expressively in the first place, creating a classic chilling effect. This Article is the first to analyze these problems with trademark fair use comprehensively and recommend pragmatic reform to address the problems. Instead of adding more bells and whistles to already complex law, we should craft simpler affirmative defenses that reduce uncertainty and allow for quick adjudication.

I’d welcome any and all comments, either here or off line!

2 Responses to ““Rethinking Trademark Fair Use” Now Posted”

  1. Fantastic! Congratulations, Bill – what a great placement. I’m looking forward to reading the final version.

  2. [...] endorsed McCain. These weak theories should not trump the access provided under copyright law. Trademark fair use doctrine certainly has weaknesses, but I hope it is robust enough to prevent celebrities from strangling public debate with such a [...]