Spam in a Can? Direct Mail as Information Problem
Posted on October 26th, 2008 by Derek Bambauer
The NYT interviews Michael Critelli, head of Pitney Bowes, who disputes claims that direct (snail) mail harms the environment, annoys consumers, kills kittens, and is otherwise bad. There’s a mix of ham and spam in his claims. For example, it’s not shocking that the direct marketing industry has long been a fan of “informed consumer [...]
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Filed under: Digital Media, Filtering, Intermediaries, Internet & Society, ISP, Media, Software, Spam