Be Specific: Hit targets fast together
Oct 28th, 2003 by jimmoore
When the data is in, it may turn out that internet
political fundraising favors the specific over the general. It seems to
favor Howard Dean over the Democratic party, it seems to favor
investment in specific, targeted political television ads over general
contributions to MoveOn. org. “Hit targets fast
together” may be the watchword: HTFT. People (me included)
seem to like to get invovled in something big with alot of other
folks–together. We like fast feedback on our investment.
We like to be able to select targets–even if that simply means
endorsing what someone else has proposed. We like things that go
“smat!!!”
An interesting anecdote re: being specific. Josh Marshall yesterday posted a note saying “No More Contributions”
are needed for his upcoming trip to New Hampshire. He is
going to blog the primary. He
had asked for specific donations for the trip. He was rapidly
given more money than he needs. His note is a model of
specificity: immediate, tangible, transparent and
personal.