You can’t really spin the TV press. You may think so, because the TV
press sometimes wants to be spun by you. Oh, what a sweet feeling
of seeming power!
But the TV press gives, and the TV press taketh away.
And the TV press most taketh away if you start to seem like a threat to their power and influence.
The TV press respects good TV ads, by the way, like one craftsman
appreciating the work of another. Crafting reality–really crafty!
