Hey, I know some of us are tired, but we need some more innovation–fast.
In my view the most basic use of the Internet in national politics has now become a
commodity. The most basic three elements–spin blogging, fundraising, and
candidate information are rapidly going from being a
differentiator to being an expected element of a decent campaign. To demonstrate my point, Google
around and you will find lots and lots of folks who will set up a
fundraising site almost overnight.
The challenge ahead, for those
who want to make a difference, now must somehow address more powerfully
the full TV-amplified circus of US and world personalities and
events. To my mind, no one has really cracked the code on this
one. The closest are perhaps those who are putting video into
emails–principally the RNC and the Bush campaign–to do video spin a
la the Bush 6 million person email trying to correct the disastrous
impression the president made in the Tim Russert TV interview.
Perhaps we could combine RSS enclosures and peoples’ local footage
shot, say, in the middle east (of the world) and the middle west swing
states (of the United States) to send around a more complete view of
our world. And Andrew Grumet and Armando Stettner: could we
hack TIVO boxes to play these videos?
