Jim Moore’s blog: Innovation, Strategy, Public Policy

On Page Rank RIP: why can’t we find a system that will be “good” to “game”?

April 4th, 2004 · No Comments

Great little piece by Jeremy Zawodny on why Page Rank is dead, and how to  think about that (I got the pointer from Dave, by way of a link to a Jeremy piece reviewing bloglines).

The cool thing to think about–what if a search engine was built that
worked on a principle that in turn the bloggosphere and the web
benefitted from people “manipulating?”  That, I would argue, was
the good thing about Page Rank–it rewarded people for being linked
to…and helped blogging, and thus helped promote the evolution of the
linked, conversational web..

This idea is worth more consideration–because people always “game
systems” and indeed like to game them.  The key to capitalism is
to find ways to encourage folks to game the system–within limits and
guidelines–because particular sorts of gaming actually improve life
for all of us.  This is called “innovation” when it works. 
It is community or ecological innovation when it works across a
community and it improves the social and ecoonomic and business
ecosystems in which we all live..

BTW sorry for those of you who aggregate me that a huge part of my
archive seems to be going out in my RSS feed along with my most recent
post.  I’m not sure what caused this, or how to deal with
it.  Any ideas?

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Tags: Economics and cybenetics

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