Several people have sent me links to this
article today on blogging and market research, in the WSJ, so you have
probably seen it, but if not, here is my favorite exerpt:
Mike Masnick, 29 years old, founded the Techdirt market-research service
in 2000, to help bring in revenue to support his blog, also called
Techdirt. “We needed something to do to make money, so we started
discussing how we were going to turn it into a serious business,” he says.
Techdirt compiles regular reports for Volkswagen and other companies based
on items that appear on blogs and message boards, as well as in mainstream
news outlets. The service starts at $2,500 a month, and can cost more than
$10,000 a month, Mr. Masnick says.
Much better name than that of its competitor, Intelliseek..
