Just published yesterday in Forbes: Tom Taully has a comprehensive piece on “The Rise of RSS” in Forbes online, August 17, 2005. Excerpt:
NEW YORK – What’s the hottest brand on the Web these days? The orange RSS icon.
Take a look at the online sites of any major media company. You will see hundreds of these icons offering RSS, or Really Simple Syndication, which is a way to get information sent to you, such as articles, classified ads (say from Craigslist.com), hotel schedules or even audio files (or podcasts).
He interviewed me about the potential for RSS to transform the enterprise, which I am enthusiastic about. Thanks Tom!
Tom illustrates that something big is happening, using a well-selected roundup of initiatives (such as Microsoft support for RSS), deals (Bloglines and MySpace), companies (Rojo), people (Andreessen, Conway) and VC firms (Sequoia and Kleiner, Perkins).
