As the late HBS professor of marketing, Ted Levitt said, “You can differentiate anything!”
Thus a must read from Doc Searls today…click here…
Excerpt:
| Wednesday, October 11, 2006 |  |
| Last night Jon Lund told me about something that blew my mind. Newspapers are a Happening Thing here in Denmark. There are very creative “wars” going on between rival papers. Read Danish media revolution: New high-quality print and web-media to give news away this autumn. Some amazing stuff. All the players are being aggressive and creative and involving readers, the Web and cell phones. |
