David Lee King, digital branch & services manager, Topeka & Shawnee County Public Library gave a talk called Managers listen up!:
why social networking and Web 2.0 is important for your library:
Some people think change means: fresh breeze at beach or screaming at the laptop
why pay attention to change
There are best practices to handle change
Why pay attention to Web 2.0 trends
Social networking–Facebook–RSS
Toyota Prius Gas game–tips and tricks to save gas
iPhones
Wireless earphones
You Tube Created in 2005 Has taken off
Right now all industries are involved in Web 2.0
1. The rest of the world is already there
Grandmothers experiencing Web 2.0 Ebay
Guitars–connect with people with similar interests
Participatory models
Amazon–People read customer reviews first Authors now can have blogs on Amazon
USA Today Online
Allows comments No more letters to the editor
Shows his mom’s blog, has pictures Has Twitter account Can customize it. 82 years old!
2. You can be the example:
Lester Public Library
Has blog, gaming night, Flickr account, Wikipedia account, Myspace blog
2 blogs one blog has 3,000 hits Has library blog on town newspaper website
3. Connect with your community
Allow patrons to socialize, start up a conversation with friends, not just take out books
Staff did a wonderful review on CD library owns on library blog 3 comments 1 comment said go buy it Another comment said you can check it out at the library for free
4. Community pulse
Go to rotary meetings Be on a community board
Started digital library Large groups–need to market to them–mail out stuff to them–service all of them
Access town businesses–Chamber of Commerce
Have Gaming Night on the road
5. You set the pace
Instant messaging
Meebo instant messaging Go around their IT depart no,no,no
Who controls the library? IT dept? Director? Board of Trustees? Very important
6. Be relevant
Physically and digitally Each community is different
How to trend watch
RSS Read library blogs Library articles 1.5 years behind
Stuff can be apply much faster That was stupid idea comment quickly
RSS read feeder Too many feeds There’s a delete button
watch listen
time (get over it)
I don’t have enough time to do stuff
Set priorities
If you can deal with patrons, geeks, children, you have the time
Read the non-library blogs
Barnes and Noble blog Maybe they have some good ideas
Change–be ready for it
Who’s in charge?
Best practices on implementing Web 2.0 changes:
Communication
Digital records Digital branch what to do at the branch
Form committees–meet with management
Make people comfortable on where we are going
Staff–20 or more blogs–staff blog guidelines
Tech Services Librarian freaked out about blogging
While working as dj overthought about doing the job
grant writing–instead of emailing–blog
It’s helps to see what going on
Gauge your staff
Start slow Tomorrow we’re starting a new digital branch
Have staff member slowly start up a library blog, then speed thing up
Instant messenging
Meebo Could be started up tomorrow
while the IT dept has to take days to setup Trillan on each public pc
Find staff interests
Match with goals you already have
Give it to the best fit, might be the IT dept, might be Circ staff
Help translate from 1.0 to 2.0
Find champions
Hire or create
who gets stuff done
Good for starting things
Customize to fit
Every champion gets burned out…shared the joy
Not everybody has a staff like Ann Arbor
Training & trust
You can train staff to do a blog
Play time Time to learn a new tool
Chain saw You can read the manual Better to turn it on and handle it
you could read Dummies guide to blogging Better you actually do it
Trust
Spokesman for the library all staff
Management should trust the staff to do a good job
Trust and responsibility
Give 101%
Mobile changing quickly
Starbucks–wifi–People can get to your library from anywhere
Hiring tech people
Hire people with customer training first–better team player–later you can train them in the Microsoft stuff
Had hire person with Microsoft training–bad at customer service
Posted by Rich
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