This New York Times piece talks about how some people in the business world are using blogs in their companies or for their work. Author Thom Weidlich focuses on the social angle of blogging–people who put their thoughts and opinions that might not necessarily be directly related to their jobs on their corporate blog. He doesn’t talk about anyone who uses a blog as a knowlege management tool or as a communication tool for a group project, which are two distinct business uses a blog might serve. He also doesn’t really talk about how a blog could be used as a current awareness tool by corporate librarians. I like Tim O’Reilly’s idea that a blog is one way to work around the public relations department and get in touch directly with clients.
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