Man Sells Blog
Jeremy C. Wright sold his blog, Ensight. This is not the first time someone has sold a blog.
"Yes I am hoping this becomes big news so that it helps people realise that blogs have a real value proposition to bring to the table as something more than simply link farms. That blogs, as blogs, are a good business and can make money."
He writes a lot more in another post.
What I find particularly interesting is that even though he sold the blog, he wants to retain editorial control over it. When I first began reading, I thought maybe he was selling the blog and its entirety to someone else who would take it over. All the work he did to give it a foundation of content and an audience could be worth the money. But that’s not why he did it.
"For me, the ideal offer would have been to sell the blog, but stay on as a writer and maintain full editorial control. That would effectively mean letting go of the domain, design, direction, marketing and advertising… But the writing and, ultimately, the way my personality is reflected online would be the same."
Some words on the value of a blog:
"Ultimately I still believe blogs need to fall under a different valuation model because you’re buying more than just the three Big Ones (brand, content and traffic). You’re also buying into a knowledge network, you’re getting a writer and (by definition) you are getting staying power."
seen on Bill Ives’ Portals and KM, who found it on Easy Bake Weblogs
