BusinessWeek: The Future of The New York Times

BusinessWeek examines The New York Times in light of a persistently low stock value and several journalisitc scandals.

The dean of the journalism school at the University of California-Berkeley suggests mass media is breaking up and many other sources will hold power and have influence. Publisher Arthur Sulzberger, Jr., acknowledges the need to move into cyberspace.

While hoping quality journalism will bring them success, the Times is also enhancing content, working on multimedia projects, and increasing sales to people outside of New York.

The article takes a look at developments since Jayson Blair’s fabricated articles came to light and discusses how the new management wants to move forward.

It also covers issues like advertising revenue, free and other language editions, expansion at the International Herald Tribune, and the Web sites. I didn’t notice anything about the use of feeds.

(The article mentions The Boston Globe now owns a large stake in The Boston Metro, a free newspaper distributed around the Boston area.)

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