Branded Aggregators from News Sources
Bob Stepno reports some news organizations are considering working on branded aggregators.
What I’m waiting for is news organizations to provide XML to HTML/Javascript conversion tools via their sites that will easily allow people to post their headlines or some content on another Web site. Is it enough to offer feeds? Should news organizations also be thinking about getting their material out there in other ways? Many people run their own XML to HTML/Javascript conversions. Is it different if the news organization does it? Do they have more control over the conversion and the content posted to another site?
