Lucy Kellaway shares some negative impressions about why blogging doesn’t belong in the corporate world. She focuses on the importance of having a style that attracts readers. She suggests why corporate blogs might become ignored:
"The point about blogs is risk. If they are made risky in any way – either through publishing negative comments, or because the author is honest about themselves or their business, people will take notice. If they are merely another conduit for sanitised corporate information, or exercises in executive vanity, they will go the way of the corporate mags, the voicemails and the company spam."
At one point, she doubts anyone is reading a particular blog because of a lack of comments. Because of the sporadic nature of comments, I don’t think they’re an accurate way to measure the popularity of all weblogs. I know quite a few people read this scratchpad, but they don’t always add their thoughts to the comments.