BusinessWeek on How Blogs Change Business, Launches Weblog
"Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business — including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite. (And yes, that goes for us, too.)"
The article is written in a style similar to a weblog. Amusing.
Stephen Baker and Heather Green explain how and why weblogs are so powerful and assert that they aren’t going away any time soon.
One clarification: Baker and Green describe Technorati as “*the* blog search engine.” It is not the *only* search engine for blog content. Feedster also specializes in searching blogs via their feeds and some mainstream search engines, like Google, include weblogs in their search results.
BusinessWeek now has a weblog to track the intersection of blogging, the media, and business.
Christina wrote about the article on the ASIST K-Blog Panel.
The following quote reminds me of a conversation I had with someone last night about the differences between Wikipedia and an established print encyclopedia like the Encyclopedia Britannica:
"In a world chock-full of citizen publishers, we mainstream types control an ever-smaller chunk of human knowledge. Some of us will work to draw in more of what the bloggers know, vetting it, editing it, and packaging it into our closed productions. But here’s betting that we also forge ahead in the open world. The measure of success in that world is not a finished product. The winners will be those who host the very best conversations."
