The Importance of Protecting a Brand
Just last night, some friends and I were talking about how it’s acceptable to use Kleenex to mean tissues in a generic sense, but using an L-word to refer to an e-mail discussion list often results in a cease-and-desist letter or a similar action from that company because they want to protect their trademark. This International Herald Tribune article shows the importance and the need for companies to be aware of who’s using or trying to use their brand and why.
(Yes, it’s not really a copyright issue, but intellectual property and trademark issues are closely related. Since I don’t have those categories on this weblog, I’m filing this item in Copyright Law.)
