The Color of Television News
Johnny Diaz of The Boston Globe takes a look at the sets of some of the more popular television news programs in Boston.
“It’s a tricky formula, the psychology of colors, using certain hues on a set and in flashy graphics to attract new viewers but not alienate the loyal ones. Station managers play close attention to colors and details, because image means everything in television. Psychologists who study the effect of colors on people’s perceptions and art professors say particular colors can hurt or help in the presentation of a news show because the hues send subliminal messages about the station.”
Reds and blues are very popular among the newscasts. Not only are reds and blues powerful colors to begin with, but in the post-9/11 world especially, they also connote patriotism.
