MTV Trains Own Journalists for Political Coverage
A project to grow their own journalists to add pizzazz to the channel’s political coverage, MTV hired and trained one young journalist for each of the 50 U.S. states and Washington, DC.
“The idea behind MTV’s project, known as the Street Team, is having citizen journalists across the country bring a fresh perspective and grass-roots values to coverage. MTV also expects the Street Team to uncover the untold political stories that matter most to young people, such as job opportunities and the Iraq war.
‘We are redefining journalism. This is about the will of the people, the voice of the people,’ MTV’s president Christina Norman told the Street Team members crammed into a small screening room this week. ‘And you are the voice of the people.’”
Street Team members were given equipment to record audio and video of their stories. MTV hopes they will utitlize a variety of Web 2.0 tools while producing stories that should appeal to younger voters.
(See: I’m still alive.)
