Journalist Becomes Story in Facebook Founder’s Interview
The hot news from SXSWi (South by Soutwest interactive), a tech conference in Austin, Texas, is how a journalist put herself into the interview with Facebook CEO Mark Zuckerberg instead of simply interviewing him from a distance, as planned.
CNet reporter Daniel Terdiman writes:
"The reality is, I thought the substance of her interview was pretty strong. She asked a lot of good questions, including some that put Zuckerberg on the spot. He kept asking her how she had learned about certain points she was asking him about.
So in that regard, on paper, her interview would have been a success.
But it was her style that lost her the audience almost from the minute it started. She seemed flirty with him, trying to put on an air of being his buddy, when what the audience wanted was to listen to Zuckerberg talk."
Reports indicate she kept interrupting him, asking him irrelevant and uninteresting questions, and ignoring audience feedback. Folks were really hoping to learn a lot more about Zuckerberg and Facebook through the session.
