News sites still haven’t seen the money from open source
ZDNet’s Dana Blankenhorn has some comments on the Project for Excellence In Journalism’s State of the News Media 2008 report:
http://www.stateofthenewsmedia.org/2008/index.php
“The problem is you’ve got an industry blaming the customers for its own failures, and that never works.
I’ve been watching the disaster unfold from the front row for over a decade and I have to say that so-called “news executives” are almost as Clueless about this medium today as they were in the mid-1990s.
They still don’t get it. The key to success is to monetize each page you serve, as best you can, and then to serve as many pages as possible.
This is as easy, and as hard, in an open source world as it was back when you needed government licenses or ink by the barrel.
The idea that “consumers must pay” for news ignores the plain fact that consumers have never paid. The cover price of all but the tiniest newsletters goes entirely into distribution, not into editorial. Anyone who tells you different is selling something.”
http://blogs.zdnet.com/open-source/?p=2135
Posted by Rich




