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The Pew Internet Project has new spring stats on blogging and blog readership:

“Blog reading

In our spring tracking survey we took two new measurements of blog reading, each of which captures a slightly different set of behaviors. Our first measure of blog readership uses the present-tense question, “Do you ever read someone else’s online journal or blog?”. In total, 33% of internet users (the equivalent of 24% of all adults) say they read blogs, with 11% of internet users doing so on a typical day.

Our second blog readership question is based on a slightly different question construction: the past-tense “Have you ever read someone else’s online journal or blog?” This figure is consistently higher than the one discussed above; this is because its wording captures people who once read blogs but now do not for whatever reason. 42% of internet users (representing 32% of all adults) answer this question affirmatively.

Blog creation

We only asked one question about blog creation, making these figures fairly straightforward. 12% of internet users (representing 9% of all adults) say they ever create or work on their own online journal or blog. For a majority of bloggers, working on their blog is not an every-day activity: 5% of internet users blog on a typical day. This question uses the same present-tense construction as the first blog readership question above.”

Here’s the link to the whole report:

http://www.pewinternet.org/pipcomments.asp?r=1494

Info via the iLibrarian blog:

http://oedb.org/blogs/ilibrarian/

Posted by Rich

This entry was posted on Wednesday, July 30th, 2008 at 11:50 pm and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.