Technorati 2008 State of the Blogosphere report
Technorati has released it’s 2008 State of the Blogosphere Report which states:
* Blogs are pervasive and part of our daily lives:
“There have been a number of studies aimed at understanding the size of the Blogosphere, yielding widely disparate estimates of both the number of blogs and blog readership. All studies agree, however, that blogs are a global phenomenon that has hit the mainstream.
The numbers vary but agree that blogs are here to stay “
* What is a blog? The Lines continue to blur:
“But as the Blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream media site become less clear. Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. In fact, 95% of the top 100 US newspapers have reporter blogs.”
* All blogs are not created equal:
133 million blog records are indexed by Technorati since 2002
7.4 million blogs posted in the last 120 days
1.5 million blogs posted in the last 7 days
900,000 blog posts in 24 hours
* Blogging is…
* A truly global phenomenon: Technorati tracked blogs in 81 languages in June 2008, and bloggers responded to our survey from 66 countries across six continents.
* Here to stay: Bloggers have been at it an average of three years and are collectively creating close to one million posts every day. Blogs have representation in top-10 web site lists across all key categories, and have become integral to the media ecosystem.
*Bloggers are…..
* Not a homogenous group: Personal, professional, and corporate bloggers all have differing goals and cover an average of five topics within each blog.
* Savvy and sophisticated: On average, bloggers use five different techniques to drive traffic to their blog. They’re using an average of seven publishing tools on their blog and four distinct metrics for measuring success.
* Intensifying their efforts based on positive feedback: Blogging is having an incredibly positive impact on their lives, with bloggers receiving speaking or publishing opportunities, career advancement, and personal satisfaction.
Demographics Female Male
Personal Blog 83% 76%
Professional Blog 38% 50%
18-24 years old 9% 15%
25+ 91% 85%
For the whole report:
http://www.technorati.com/blogging/state-of-the-blogosphere
Posted by Rich
