RSS adoption peaking at 11% Forrester Research
Steve Rubel of Micro Persuasion posted about Forrester Research’s report on RSS adoption:
“On a positive note, the resarch entitled What’s Holding RSS Back?, says that nearly half of marketers have moved to add feeds to their web sites. Further, RSS adoption among consumers is at 11% up from just 2% of users three years ago. RSS feeds usage is more dominant among men.
Here’s the kicker, though. That might be all she wrote for RSS’ growth track.
According to the research, of the 89% of those who don’t use feeds only 17% say they’re interested in using them. In fact Forrester spends much of the report helping marketers better explain the benefits of RSS to their customers. “Unless marketers make a move to hook them — and try to convert their apathetic counterparts — RSS will never be more than a niche technology,” the analysts (who include Jeremiah Owyang) wrote.
Still, while feed adoption may have crested the idea of online opt-in communications is just getting going. The Facebook newsfeed, Twitter and Friendfeed are perfect examples of opt-in vehichles that bring content you care about to you. In each case, you’re total in control. You can unsubscribe from individuals or groups and tailor the stream so that what you want finds you.
For the whole posting:
http:www.micropersuasion.com/2008/10/rss-adoption-at.html
Posted by Rich
