Blogging and University Communication Offices, September 19

Blogging and University Communication Offices
Jessica Baumgart
PIO Meeting
September 19, 2006

The World as a Blog: http://www.brainoff.com/geoblog/

My Credentials

  • Involved in the Berkman Center for Internet & Society’s blog project since April 2003

  • Co-lead their blog group
  • Have been blogging since April 2003 on several blogs using different software and in several contexts
  • Specialist in blogs and new technology

Why Should We Care about Blogs?

  • Blogs are amazing communication tools, both internally and externally

  • Blogs are good sources of information

What is a blog?

  • Definitions vary

  • Blog software enables easy updating of Web pages
  • Bloggers don’t necessarily have to be tech savvy
  • There are many different kinds of blogs, different kinds of platforms for blogging
  • Can blog on the Web, on an intranet, etc.

Why Blog?

  • Communication

  • Knowledge management
  • Networking, fostering community
  • Sharing sources
  • Easy to archive and retrieve material

Why Read Blogs?

  • News

  • Professional development
  • Be/stay informed
  • Get someone else’s personal perspective, view of the world
  • Time management

How to Find Blogs

Search Engines

Other Means

  • Directories

  • Professional colleagues
  • Other blogs
    • – Blogroll

    • – Links

Blogging at Harvard

A Sample of Blogs

Brown University’s Media Relations: http://www.brown.edu/Administration/PAUR…

University of Wisconsin-Madison Clipsheet: http://www.uc.wisc.edu/clipsheet/

HLS’ J.D. Admissions: http://blogs.law.harvard.edu/admissions/

HLS Class of 2006 Blog: http://blogs.law.harvard.edu/HLS2006/

Campus Tap: http://campustap.com/

Life@UVM: http://adms.blog.uvm.edu/

HBS Associate Professor Michael Watkins: http://blogs.law.harvard.edu/MichaelWatk…

Andrew McAfee: http://blog.hbs.edu/faculty/amcafee/

Anthropologist Ian Gilby’s Blog from the Field: http://www.fas.harvard.edu/~primates/

Richard Bradley: http://www.richardbradley.net/shots_in_t…

Blogs for and by Journalists

Boston Herald Weblogs: http://www.bostonherald.com/blogs/

The Boston Globe’s Blogs: http://www.boston.com/news/blogs/?p1=Fro…

The Poynter Institute: http://www.poynter.org/

Jay Rosen’s PressThink: http://journalism.nyu.edu/pubzone/weblog…

Thank you!

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