More than a sixth of Indians have access to the Internet, leaving a billion people behind. But smartphones are getting cheaper and mobile internet connections are becoming more easily available. The new Internet users will demand content that won’t be in English, that doesn’t necessarily demand high levels of literacy and works well on basic devices with erratic connections.
In this talk Hasit Shah — Nieman-Berkman Fellow at Harvard and Senior Producer for BBC News in London — discusses India’s first proper “digital” election, and how Internet-based campaigning is making this one to watch.
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More info on this event here.