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	<title>MediaScrums &#187; Peer Production</title>
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	<link>http://blogs.law.harvard.edu/mediascrums</link>
	<description>From Beijing to Boston, thoughts on the future digital media world</description>
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		<title>Knol: Wikipediaing for Money?</title>
		<link>http://blogs.law.harvard.edu/mediascrums/2008/07/24/knol-wikipediaing-for-money/</link>
		<comments>http://blogs.law.harvard.edu/mediascrums/2008/07/24/knol-wikipediaing-for-money/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 01:37:42 +0000</pubDate>
		<dc:creator>Labelle</dc:creator>
				<category><![CDATA[Cooperation]]></category>
		<category><![CDATA[Open Business Models]]></category>
		<category><![CDATA[Peer Production]]></category>

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		<description><![CDATA[Yesterday Google launched Knol, a new collaborative encyclopedia project. At Knol, small teams of authors write articles together.  They can monetize the work through AdSense rev-sharing and retain full control to pre-approve any changes submitted by other users.  Knol is being presented as Google&#8217;s Wikipedia competitor , a show of Google&#8217;s continued entry [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday Google launched <a href="http://knol.google.com/k#">Knol</a>, a new collaborative encyclopedia project. At Knol, small teams of authors write articles together.  They can monetize the work through AdSense rev-sharing and retain full control to pre-approve any changes submitted by other users.  Knol is being presented as Google&#8217;s Wikipedia <a href="http://www.techcrunch.com/2008/07/23/googles-knol-the-monetizable-wikipedia/">competitor </a>, a show of Google&#8217;s continued entry into the content provider space. </p>
<p>But there&#8217;s something else I find fascinating about this project&#8230; </p>
<p>Knol gives us an opportunity to conduct a fabulous experiment.  It pits Wikipedia, an open, voluntary encyclopedia project against one where contributors are paid and retain full control over their entries. It&#8217;s the market model vs. open, peer production. </p>
<p>Which model of knowledge production will be most successful? For years, we&#8217;ve marveled at the amount of time and participation that Wikipedia generates. But we&#8217;ve never had the opportunity to examine how a similar project might fare if all contributors were paid.  Knol might give us a glimpse into this alternative world.  </p>
<p>We&#8217;ll get a chance to see who participates, why they participate, and what&#8217;s ultimately produced.  </p>
<p>If the homo economicus model accurately describes human behavior, Knol should be poised to generate more and better content </p>
<p>But I have my doubts. Lets see&#8230;</p>
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