It took me a while to realize what I was reading: an entire zine site – from featured stories to news blurbs and gossip sections to photosets and interviews – about celebrity charitable work. How, when, and why people give, third-party events recognizing different sorts of giving. Glossy coverage of civic events supporting the needy or arranging barn-raising and disaster recovery in towns around the world. Site polls about how visitors plan to help a homeless person in their neighborhood that day.
Somehow they pull this off in a sincere and heart-warming way. What say you?