Archive for March, 2004

Is Brown a brand?

Monday, March 22nd, 2004

What’s with UPS “Brown” anyway?
A friend of mine in high school spiked his hair and wanted to be known as “Spike.” But that phase passed, and eventually the haircut became exactly that: a haircut. Now, we think of him as a person, not a hairstyle.
When it comes to building a brand, it’s the person behind [...]

Saddam Hussein had nothing to do with 9/11

Friday, March 19th, 2004

Saddam Hussein had nothing to do with 9/11
“The art of leadership … consists in consolidating the attention of the people against a single adversary and taking care that nothing will split up that attention…. The leader of genius must have the ability to make different opponents appear as if they belonged to one category.” — [...]


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