Is Brown a brand?
Monday, March 22nd, 2004What’s with UPS “Brown” anyway?
A friend of mine in high school spiked his hair and wanted to be known as “Spike.” But that phase passed, and eventually the haircut became exactly that: a haircut. Now, we think of him as a person, not a hairstyle.
When it comes to building a brand, it’s the person behind [...]